SUMO GROUP PLC UNAUDITED HALF YEAR RESULTS 2019

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SUMO GROUP PLC UNAUDITED HALF YEAR RESULTS 2019
SUMO GROUP PLC
UNAUDITED HALF YEAR RESULTS 2019
SUMO GROUP PLC UNAUDITED HALF YEAR RESULTS 2019
01

DISCLAIMER
Certain statements included or incorporated by reference within this presentation may constitute “forward-looking statements”
in respect of the Group’s operations, performance, prospects and/or financial condition.

By their nature, forward-looking statements involve a number of risks, uncertainties and assumptions and actual results or
events may differ materially from those expressed or implied by those statements. Accordingly, no assurance can be given that
any particular expectation will be met and reliance should not be placed on any forward-looking statement. Additionally, forward-
looking statements regarding past trends or activities should not be taken as a representation that such trends or activities will
continue in the future. No responsibility or obligation is accepted to update or revise any forward-looking statement resulting
from new information, future events or otherwise. Nothing in this presentation should be construed as a profit forecast.

This presentation does not constitute or form part of any offer or invitation to sell, or any solicitation of any offer to purchase any
shares or other securities in the Company, nor shall it or any part of it or the fact of its distribution form the basis of, or be relied on
in connection with, any contract or commitment or investment decisions relating thereto, nor does it constitute a
recommendation regarding the shares and other securities of the Company. Past performance cannot be relied upon as a guide to
future performance and persons needing advice should consult an independent financial adviser.

Statements in this presentation reflect the knowledge and information available at the time of its preparation. Liability arising
from anything in this presentation shall be governed by English Law. Nothing in this presentation shall exclude any liability under
applicable laws that cannot be excluded in accordance with such laws.
SUMO GROUP PLC UNAUDITED HALF YEAR RESULTS 2019
02

INTRODUCTION

 H1 19 results in line                                                  Strong growth in
                                                  Mobile focussed
 with expectations         Acquisition of                              headcount to 711 at
                                                  Leamington Spa
  with significant       Red Kite Games in                            end of August – 20%
                                                  studio opened in
  H2 weighting as          January 2019                                  increase from
                                                    March 2019
 previously flagged                                                      December 2018

                           Two Own-IP games                            Current trading in
 Announcement of         announced for release:                             line with
  work with 2K at                                 Strong cashflow
                         • Pass the Punch                                management
   Sheffield and                                  performance YTD
                                                                       expectations and
  Red Kite Games         • Dear Esther iOS                              outlook positive

                         Appointment of Ian Livingstone as Chairman
SUMO GROUP PLC UNAUDITED HALF YEAR RESULTS 2019
03

FINANCIAL HIGHLIGHTS
ALL FIGURES IN THIS PRESENTATION ARE UNAUDITED UNLESS STATED OTHERWISE

                    Revenue                             Adjusted gross profit        Adjusted gross margin
                                                                                                                 Utilisation (Group)
                                                                                      excluding royalties
                  £20.8m                                       £9.8m                       46.3%                     94.8%
                    +7.5%                                     +13.7%                      (H1 18: 43.6%)             (H1 18: 93.2%)

                  (H1 18: £19.3m)                              (H1 18: £8.6m)

                                                                                           Net cash          Contracted/near-contracted
            Adjusted EBITDA                           Cash flow from operations                                   development fees

                    £5.2m                                      £3.5m                       £4.3m                  94.6% 2019
                                                                                            June 2019

                   +4.5%                                  (H1 18: £(3.4m) outflow)
                                                                                          (Dec 18 £3.7m)          41.1% 2020
                   (H1 18: £5.0m)                                                                                  at September 2019

Definition of financial terms shown in the appendix
SUMO GROUP PLC UNAUDITED HALF YEAR RESULTS 2019
04

CONSOLIDATED INCOME STATEMENT
                                              H1 19   H1 18   FY 18   YoY growth    Notes
  Y/e 31 December
                                              £m      £m      £m

  Revenue

   Core development fees                      20.4    18.9    37.5

   Own IP                                     0.1     0.3     0.4                  Snake Pass launched March 2017

                                                                                   FY 18 includes £0.2m recognition of
   Royalties                                  0.3     0.1     0.8                  variable consideration under IFRS 15

  Total Revenue                               20.8    19.3    38.7    7.5%
                                                                                   Includes IFRS 15 adjustment of £0.2m in H1 18
  Adjusted revenue                            20.8    19.6    38.9    6.1%         and FY 18
  Adjusted gross profit                       9.8     8.6     18.8    13.7%
  Gross Margin                                44.8%   43.1%   47.6%
  Adjusted gross margin excluding royalties   46.3%   43.6%   47.6%
  Adjusted EBITDA                             5.2     5.0     10.4    4.5%
  Adjusted EBITDA margin                      25.1%   25.5%   26.8%

  Profit / (loss) before tax                  1.3     (2.1)   (0.9)
SUMO GROUP PLC UNAUDITED HALF YEAR RESULTS 2019
05

REVENUE AND GROSS PROFIT
                    Revenue                   Gross profit

                    H1 19     H1 18   FY 18   H1 19          H1 18   FY 18
                    £m        £m      £m      £m             £m      £m

 Statutory          20.8      19.3    38.7    9.3            8.3     18.4

 Customer
 revenue included
                    -         0.3     0.4     -              0.3     0.4
 within finance
 income

 Accrued royalty
 not yet received
                    -         -       (0.2)   -              -       (0.2)
 and contingent
 on future sales

 Investment in
 co-funded          -         -       -       0.5            -       0.2
 games expensed

 Adjusted           20.8      19.6    38.9    9.8            8.6     18.8
SUMO GROUP PLC UNAUDITED HALF YEAR RESULTS 2019
06

EBITDA
                                                                   H1 19   H1 18   FY 18
                                                                   £m      £m      £m

 Statutory operating profit / (loss)                               1.4     (2.1)   (1.1)

 Amortisation                                                      0.5     5.0     6.9

 Depreciation                                                      1.0     0.5     1.1

 Share based payments charge after prior year adjustment           2.0     1.3     3.0

 Customer revenue included within finance income                   -       0.3     0.4

 Accrued royalty not yet received and contingent on future sales   -       -       (0.2)

 Investment in co-funded games expensed                            0.5     -       0.2

 Operating lease costs capitalised under IFRS 16                   (0.5)   -       -

 Exceptional items (transaction fees)                              0.3     -       0.1

 Adjusted EBITDA                                                   5.2     5.0     10.4
SUMO GROUP PLC UNAUDITED HALF YEAR RESULTS 2019
07

CONSOLIDATED BALANCE SHEET
                                       June 2019   June 2018   December 2018    Notes

                                       £m          £m          £m

  Goodwill and intangibles             23.4        23.4        22.4

                                                                               Additions include computer hardware £1.1m and
  PPE                                  8.2         2.6         2.5             IFRS 16 right of use asset £5.3m

  Deferred tax asset                   2.7         1.7         2.0

  Trade and other receivables          29.3        18.2        25.2

  Cash                                 4.3         6.5         3.7             No debt. Cash at end August 2019 £8.9m

  Trade and other payables             (15.6)      (11.0)      (11.5)

  Corporation tax payable              (0.7)       (0.9)       (0.8)

  IFRS 16 lease liabilities > 1 year   (4.0)       -           -

  Net assets                           47.6        40.5        43.5            Positive net tangible assets
SUMO GROUP PLC UNAUDITED HALF YEAR RESULTS 2019
08

TRADE AND OTHER RECEIVABLES & TRADE AND OTHER PAYABLES
                                                                         June 2019   June 2018   December 2018
                                                                         £m          £m          £m
Revenue in excess of billings
        Contract 1                                                       2.3         5.3         7.8
        Contract 2                                                       2.3
        Contract 3                                                       -           2.6         -
        Contract 4                                                       -           -           1.9
        Other                                                            1.0         0.5         1.6
Trade debtors*                                                           11.1        2.7         5.9
Work in progress                                                         0.8         -           -
VGTR                                                                     10.0        5.7         6.3
Other                                                                    1.8         1.4         1.5
                                                                         29.3        18.2        25.2
Trade creditors                                                          (6.3)       (3.8)       (4.6)
Contract liabilities                                                     (0.8)       (1.0)       (0.5)
IFRS 16 lease liabilities > 1 year                                       (1.0)       -           -
Other provisions                                                         (7.5)       (6.2)       (6.4)
                                                                         (15.6)      (11.0)      (11.5)
*Includes £3.5m for Contract 1 for which cash was received 9 July 2019
SUMO GROUP PLC UNAUDITED HALF YEAR RESULTS 2019
09

WORKING CAPITAL
     £16.0
     £14.0
     £12.0
     £10.0
£m

       £8.0
       £6.0
       £4.0
       £2.0
       £0.0
         Jun-18                       Dec-18                                      Jun-19                    Aug-19

                                               Cash         Net Working Capital

                              June 2018               December 2018               June 2019   August 2019
                              £m                      £m                          £m          £m
Net contract debtors          10.1                    16.9                        16.7        11.3
VGTR                          5.7                     6.3                         10.0        5.3
Other debtors                 1.4                     1.5                         1.8         1.0
Trade creditors               (3.8)                   (4.6)                       (6.3)       (2.3)
Other creditors*              (6.2)                   (6.4)                       (7.5)       (6.3)
Net working capital           7.2                     13.7                        14.7        9.0
Cash                          6.5                     3.7                         4.3         8.9
*Excludes IFRS 16 liability
10

CONSOLIDATED CASH FLOW STATEMENT
                                           H1 19   H1 18   FY 18    Notes
 Y/e 31 December
                                           £m      £m      £m

 Operating profit / (loss)                 1.4     (2.1)   (1.1)
 Depreciation                              1.0     0.5     1.1
 Amortisation                              0.6     5.0     6.9      Accelerated amortisation in 2018 from 2017

 Share based payment charges               2.0     1.3     3.0

 Movement in trade and other receivables   (4.1)   (8.1)   (13.7)

 Movement in trade and other payables      2.6     -       (1.1)
 Net cash flow from operating activities   3.5     (3.4)   (4.9)
 Net finance costs                         (0.1)   -       0.2
 Tax paid                                  (0.8)   (1.0)   (1.7)
 Capex                                     (1.6)   (1.5)   (2.2)
 Outflow of financial debt – IFRS 16       (0.4)
 Net cash flow                             0.6     (5.9)   (8.6)
11

GUIDANCE / UPDATE
 Tax               • Tax charge driven by deferred tax on share based payment charge, VGTR and timing of game launches

                   • Net working capital reduced from £14.7m at 30 June 2019 to £9.0m at 31 August 2019
 Working capital
                   • Expected inflow in 2019

                   • Now expecting c £4.5m in 2019 on premises and new systems including audio studio and Leeds
 Capex
                   • c £5m in FY 20 including audio studio and Newcastle

                   • Expect £0.2m EBITDA in 11 months to December 2019
 Red Kite Games    • Transaction costs £0.1m
                   • Capital cost of investment low – relocation to Leeds

 Foreign           • Significant contracted revenue in US $ as previously flagged
 Currency          • Hedging in place

                   • Adopted in FY19 using grandfathering , short-term and low-value lease exemptions & modified
 IFRS 16             retrospective methodology
                   • Impact on EBITDA expected to be c £1m : details in appendix

 FY 2019           • Expecting significant H2 weighting due to phasing of projects including Own-IP and royalties
12

CLIENT AND PROJECT CONCENTRATION
                   FY 2017               FY 2018               H1 2019

         A   1ST      2 PROJECTS   2ND      2 PROJECTS   3RD      3 PROJECTS

         B   2ND      1 PROJECT
CLIENT

         C   3RD      3 PROJECTS   1ST      3 PROJECTS   1ST      3 PROJECTS

         D                         3RD      1 PROJECT

         E                                               2ND      2 PROJECTS

                   6 PROJECTS            6 PROJECTS            8 PROJECTS
                      58%                   53%                   65%
13

VIDEO GAMES TAX RELIEF

                                       Maintains
                          Included
H1 2019: £3.7m           with Direct
                                         broad
  (H1 2018: £3.0m)                     political
                            Costs
                                        support
14

RECENT GAMES RELEASED AND GAMES OR CLIENTS ANNOUNCED

  STRATEGIC
  PARTNERS
15

 LIVE PROJECTS
    ANNOUNCED               UNANNOUNCED
                                                                     SUMO DIGITAL

     SHEFFIELD                PUNE, INDIA             NOTTINGHAM     NEWCASTLE          BRIGHTON          HUDDERSFIELD        LEAMINGTON     ATOMHAWK
                                                                                     (THE CHINESE ROOM)    (RED KITE GAMES)

          275                      116                       84           51                 31                  28               13             46

                                                                                                                                           MORTAL KOMBAT
                                                                        NEW-IP
       SPYDER                                       PASS THE PUNCH                   LITTLE ORPHEUS                                            11 - DLC
                           WORK-FOR-HIRE                             (Focus Home                          CO-DEVELOPMENT        NEW-IP
       (Apple)                                         (New-IP)                           (Apple)                                           (NetherRealm/
                                                                      Interactive)
                                                                                                                                              WB Games)

                                                                                                                                           MINECRAFT EARTH
        NEW-IP                                           NEW-IP                                           WORK-FOR-HIRE
                                                                                                                                              (Microsoft)

        NEW-IP                                     CO-DEVELOPMENT                                         WORK-FOR-HIRE
                                                                                                                                            +14 OTHER LIVE
                                                                                                                                               PROJECTS
        NEW-IP                                           PORTING                                          WORK-FOR-HIRE                       INCLUDING:

                                                                                                                                            MULTIPLE AAA
                                                                                                                                              NEW-IP
     FRANCHISE
                                                                                                                                            MULTIPLE AAA
                                                                                                                                             LICENSED IP
 CO-DEVELOPMENT

Headcount figures are studio based staff at 31 August 2019
16

CAPITAL MARKETS DAY 2ND JULY 2019
GAME DESIGN & BALANCE                            SUMO TECHNOLOGY                                   ART IMPLEMENTATION
    •    “Goldilocks Zone” – neither too           •   Challenges, experience &                     •   Characters, vehicles, environments
         hard nor too easy                             expertise                                    •   Inter-action with physical media
    •    Player satisfaction &                     •   In-house engine technology
         engagement                                      •   Starlight, Sumo Engine &
    •    Design → Implement → Tune                           Sumo Libraries
    •    Make change → Gather data                       •   AMP
    •    Tinker Tool – proprietary Sumo            •   Cloud Technology
         software
    •    Playtesting / Beta testing

GAME DEV PROCESS
Project initiation → Concept → Prototype → Pre-production → Production → Feature Complete → Content Complete → Post-launch → Project Closedown

•       Gated Process
17

GROSS MARGIN
Underpinned by:

    Strong demand   Core tech   Cost structure
18

ROYALTIES
                                                                          •   Prevalent in development
                                                                              contracts
                                                            Recognise
  Promote long-term                 Align publisher and
                                                          importance of   •   Terms vary
     relationships                  developer interests
                                                            developer     •   Timing of receipt outside
                                                                              developers control

                                           H1 19              H1 18                  FY 18
                                           £’000s             £’000s                 £’000s

Royalties received                          168                100                    515

Accrued royalty                             91                  -                     250

Reported Royalty                            259                100                    765

Royalty accrued in H2 18 excluded           250
from FY18 Adjusted EBITDA

                                           509
19

OWN-IP
OWN-IP RELEASED   OWN-IP ANNOUNCED   FUTURE ROYALTIES FROM OWN-IP

                              iOS
20

BOOSTING SUMO’S CREATIVITY

   CONCEPT
    TEAM

             PROTOTYPING

   REGULAR
  GAME JAMS
21

SUMO DIGITAL AND ATOMHAWK STUDIOS

NEWCASTLE VANCOUVER   BRAND STUDIOS   CITY STUDIOS
22

HEADCOUNT, RECRUITMENT AND UTILISATION
Headcount                    31 December 2018             30 June 2019                   31 August 2019

Direct                       488                          560                            588

Indirect                     104                          119                            123

Total                        592                          679                            711

Recruitment                                                Utilisation
•   Proven track record of out performing targets          •    Based on available billable Man Months
•   Attractions of Sumo Digital include multiple           •    Factors in annual holiday entitlement and reflects
    platforms, genres & technologies                            the delivery model - very little administration or
•   Multiple locations & talent pools                           business development responsibilities for most

•   Strong relationships with universities                 •    Aim for 95% utilisation – achieved 94.8% for the
                                                                group in H1 19 (93.2% in H1 18 and 94.7% in FY18)
•   Incentive structures
                                                           •    Use contractors for specialist skills or capacity –
•   Attrition rates running at acceptable levels – 6.4%         can be up to 10% of revenue – 4.8% of revenue in
    YTD to August in UK and 8.3% in India                       H1 19 (FY18 : 4.9%)
23

THE MARKET AND GROWTH DRIVERS
     2019                                                                           2022
     $152BN                                                                         $196BN                   AVERAGE AGE 34*
                       PLAYSTATION

                                                                                                  E-SPORTS
                                        SWITCH

                                                                          MOBILE
      XBOX

                                                         PC                                                  45% FEMALE*

                                                                                           VR
     APPLE ARCADE                                                                                            TAX INCENTIVES

     GOOGLE STADIA                                                                                           UK UNIVERSITIES
Sources: Newzoo, ESA, UK Government, IDC, British Council, UKIE, Deloitte, Statista, *in the US
24

STRATEGY
Accelerated organic growth
     •    Headcount growth achieved across 9 studios
     •    New studio locations UK, India & Europe since IPO
     •    Leverage concept creation opportunities while keeping relatively
          low risk model

H1 2019 – organic revenue growth 2.0%

M&A
     •   Atomhawk: June 2017
     •   CCP Newcastle: January 2018
     •   The Chinese Room: August 2018
     •   Red Kite Games: January 2019

H1 2019 – revenue growth including acquisitions 7.5%

•   New UK studio locations actively being explored
•   Strong acquisitions pipeline
25

SUMMARY AND OUTLOOK
• H1 2019 results in line with management expectations following
  successful transition to new projects
• Increased investment in Own-IP on low risk basis
• Acquisition of Red Kite Games
• Opened Leamington Spa studio focussed on mobile games
• On track to deliver significant revenue and profit growth in FY 19
• Investing in people and systems for future growth
• Strengthening strategic partnerships
• Strong pipeline of opportunities in growing market
• Board confident in the prospects of the Group in the near term and beyond

                          WELL POSITIONED TO DELIVER THE GROWTH STRATEGY
26

APPENDICES
27

FINANCIAL CALENDAR

Announcement of half-year results               26 September 2019

Financial year end                              31 December 2019

Preliminary announcement of full-year results   April 2020

Publication of Annual Report and Accounts       May 2020

Annual General Meeting                          June 2020
28

THE TEAM

Carl Cavers                              Paul Porter                              David Wilton
Co-Founder & Chief Executive Officer     Co-Founder & Chief Operating Officer     Chief Financial Officer

• Co-founded Sumo Digital in 2003        • Co-founded Sumo Digital in 2003        • Big Four qualified chartered accountant
                                                                                    with c.30 years post-qualified
                                                                                    experience as Finance Director, Non
• Over 20 years of industry experience   • Over 25 years of industry experience     Executive Director and Consultant.
  having previously been VP of             having previously been Head of Core      Previously worked in M&A with
  Development at Infogrames                Technology at Gremlin Interactive        Rothschild

• 2015 recipient of the TIGA Most        • Previously Managing Director of Sumo   • Experience of PLC and Private Equity
  Outstanding Individual Award             Digital                                  roles including as Group Finance
                                                                                    Director of WYG plc and as Non
• Led secondary buy-out with Perwyn in   • Appointed COO in April 2019              Executive Director and Chair of the Audit
  2016                                                                              Committee of Sweett Group plc

                                                                                  • Appointed CFO in 2017
29

SUMO’S REVENUE MODEL

                        14
30

THE SUMO CORE DEVELOPMENT REVENUE MODEL
    Visibility of development fees with upside from back-end royalties

         Concept & Pre- Production                                                                                  Production and Finalisation                                       Downloadable Content & Games as a Service

     Contracted Development Fees – Paid on a 4-6 week development cycle based on milestones

                                                                                                                                                                                Royalties
    Illustrative Project

                                            1,000

                                            900

                                            800

                                            700
         Revenue and cost profile (£’000)

                                            600

                                            500

                                            400

                                            300

                                            200

                                            100

                                                     T0   T1   T2   T3   T4   T5   T6   T7   T8   T9 T10 T11 T12 T13 T14 T15 T16 T17 T18 T19 T20 T21 T22 T23 T24 T25 T26 T27 T28 T29 T30 T31 T32 T33 T34 T35 T36 T37 T38 T39 T40 T41 T42 T43 T44 T45
                                                           Revenue – Development Fees (LHS)                Revenue – DLC (LHS)         Revenue – Royalties (LHS)

                                                    Sumo control production and delivery…                                                                          … and share in upside on strategic projects
31

NOW HAVE THREE TYPES OF CONTRACT
                                                                                                               *NEW*

                                                                                                   Original concept creation
   Contract type     Game Development                                 Own IP                       developed in partnership
                        (Turn Key or Co-Dev)
                                                                                                        with third party

                                                                                                   Co-funded with or fully funded by
     Funding                   Publisher                          Sumo or third party
                                                                                                              partner

                                                                                                              Publisher
   Control of IP               Publisher                                 Sumo
                                                                                                   (Sumo may retain legal ownership)

                   Milestones payments plus royalties     Game sale revenues or guaranteed
  Payment model                as earned                 royalty (if developed by a third party)
                                                                                                       Milestones and royalties

                   Development fees recognised using
                     estimate of contract margin &         Recognise revenue as earned or
                       percentage of completion          guaranteed royalties as contractual       Development fees as for publisher
                                                                obligation triggered                          funding
    Accounting     Royalties earned subject to IFRS 15
                         recognition principles            Capitalise development costs as          Sumo investment expensed as
                                                            intangible asset with regular                     incurred
                    Development costs expensed as            impairment reviews (IAS 38)
                              incurred

                                                                                                                                        06
32

KEY RISKS
                                                                          Sumo has consistently grown
                                 Strong growth sector with limited     headcount with active recruitment in
 RECRUITMENT & RETENTION            supply of high quality talent      several talent pools & relatively low
                                                                                     attrition

                                                                        UK VGTR committed to 2023 and has
                                                                         demonstrably created jobs and tax
                                  £3.7m in H1 2019 (H1 2018: £3.0m)
 TAX INCENTIVES (VGTR IN UK)        included within direct costs
                                                                                       revenue
                                                                       Tax incentives in many other countries
                                                                          including Canada, US and France

                               Relatively small number of publishers    Strong strategic partnerships with
   CLIENT CONCENTRATION           who are often very large global       large publishers and winning new
                                           corporations                      clients including Apple
33

VIDEO GAMES TAX RELIEF
Gaming tax credits make the UK more competitive whilst                           As the video game developer, Sumo is eligible to claim the VGTR
increasing HMRC receipts
                                                                                 • Sumo sets up SPVs to maximise and ring fence the VGTR
• VGTR introduced in 2014 as part of Creative Sector Tax relief and we believe
  has cross-party support                                                        • Moved to short accounting periods for SPVs to improve cash flows
• The EU commission announced in 2017 that the VGTR scheme will continue         • Agree the basis of VGTR treatment with customers
  until at least 2023
• Provides tax relief at the lower of 100% EEA core expenditure (designing,      • VGTR (which is typically around 20% of contract value) can benefit Sumo in
  producing and testing), or 80% total core expenditure                            the following ways:

• Since April 2014 £230m paid for 770 claims on 480 video games                        • Receive full cash flow benefit
• To qualify for VGTR a game must satisfy three conditions:
                                                                                       • Reinvest to achieve improved back-end royalty deal
      • Intended for supply to general public
                                                                                       • Pass to customer for increased contract margin
      • Passes a points based British cultural test
      • At least 25% core expenditure on the game must arise in the EEA          • Majority of current Sumo games qualify for VGTR and Sumo is the UK’s
                                                                                   largest developer
• Similar tax incentive arrangements in place in other countries including
  Canada, the US and France and being considered in Germany, the Republic
  of Ireland and Poland

BFI report in October 2018 shows in 2016:

      • Total development spend in video games sector was £1.25bn of which
        £390m accessed VGTR

      • For every £1 spend, the UK has seen an additional £4 of gross value
        added and VGTR has helped generate c9,170 FTEs
34

VIDEO GAME ECOSYSTEM
                                                                                Hardware Royalty/
                                    Licence Fees                                Manufacturing fee           Hardware Revenue                  Game sales

 Middleware/Tool                                                                                Hardware                        Retail and
                               Game Developers                      Game Publishers                                                                        Consumer
    Providers                                                                                  manufacturing                   Distribution

                   Prepaid Development Fees & Incremental Royalty                               Software Revenue

                                                                      Game Developers
                   IN-HOUSE DEVELOPERS                                                                    INDEPENDENT THIRD PARTY DEVELOPERS
35

STUDIO TIMELINE
Over 60 Games
released to-date and many more on the way...

2004                    2008                   2012   2016   2019 -
36

ANALYSTS AND SHAREHOLDERS
The analysts who have published research on Sumo                                             The shareholders who own Sumo
                                                                                                                                      Number of
                                                                                             Significant shareholders                               % Holding
                                                                                                                                      shares

     Mike Allen &                                                                            Perwyn Bidco (UK) Limited                41,170,961    27.3%
     Damian Dunn                      Patrick O’Donnell                       Andy Bryant
                                                                                             BlackRock Inc                            14,395,963    9.6%

                                                                                             Directors & related holdings             14,141,475    9.4%
    James Lockyer                        Benjamin May                        Katie Cousins
                                                                                             Liontrust Investment Partners LLP        8,000,000     5.3%

                                                                                             Swedbank Robur Fonder AB                 7,807,391     5.2%

       Ken Rumph                        Peter Smedley                     Steve Robertson    Schroder Investment Management           6,500,000     4.3%

                                                                                             Aghoco 1337 Limited (as trustee of the
                                                                                                                                      4,618,735     3.1%
                                                                                             Sumo Group plc EBT)*
Also comments from
                                                                                             Total number of shares in issue          150,578,159
                                 Kevin Ashton
                                                                                             Fully diluted share capital              157,861,430

*Includes 6,601,907 shares owned by Carl Cavers and 6,202,091 shares owned by Paul Porter
37

SHARE BASED PAYMENTS
                                                                     2018                2019               2020               2021                Total
Management incentive schemes                                         Actual
                                                                     £m                  £m                 £m                 £m                  £m

  Nil cost options at or after IPO                                   0.8                 0.4                -                  -                   1.3

  LTIP awards                                                        2.1                 3.4                3.4                1.2                 10.1

  Share Incentive Plan with 3:1 matching and 200 free
                                                                     0.1                 -                  0.1                -                   0.2
  shares – launched July 2018

  Total                                                              3.0                 3.8                3.4                1.2                 11.6

Redesigned bonus scheme introduced from 2018

• SMART objectives

• Broader and deeper participation – additional c.50 senior employees provided with specific targets including Operating Board, Studio Directors, Discipline
  Directors and Development Directors, some of whom had smaller discretionary bonuses in the past

• Scope for self-funded element for outperformance
38

IFRS 16: LEASES
                                                                                                                         Impact on
                                                                                                           Pre IFRS 16                Movement      Post IFRS 16
•   Adopted in FY19 using the modified                                                                        H1 19
                                                                                                                         transition
                                                                                                                                      in the year      H1 19
                                                                                                                          1 Jan 19
    retrospective approach
                                                                                                               £m           £m           £m             £m
•   Right of use assets recognised as if IFRS16
    has always applied                               Income statement
                                                     Gross profit                                              9.3           -             -            9.3
•   Taken advantage of the short term and low
                                                     Operating expenses excluding depreciation,
    value exemptions                                 amortisation & exceptional items
                                                                                                              (6.5)          -            0.5          (6.0)

•   This resulted in the recognition of a right of   EBITDA                                                    2.7           -            0.5            -
    use asset of £5.2m on transition and a lease     Depreciation, amortisation, exceptional items & net
                                                                                                              (1.5)          -           (0.5)         (2.0)
    liability of £5.4m, offset by the release of a   finance costs
    lease liability of accrual for £0.2m             Profit before taxation                                    1.2           -            0.0           1.3

•   The impact of the transition on EBITDA for
    the full year 2019 is expected to be an          Balance sheet
    increase of £1.0m                                Assets                                                   63.1          5.15        (0.36)          67.9
                                                     Liabilities                                              (15.5)       (5.16)        0.36          (20.3)
                                                     Net assets                                               47.6         (0.01)        0.00           47.6
The impact on the H1 19 accounts is as follows:

                                                     Cash Flow
                                                     Cash generated from operating activities                  3.0           -           0.51           3.5
                                                     Tax and interest cash flows                              (0.8)          -          (0.07)         (0.9)
                                                     Cash generated from financing and investing
                                                                                                              (1.5)          -          (0.44)         (2.0)
                                                     activities
                                                     Net increase in cash                                      0.6           -             -            0.6
39

RECONCILIATIONS
                                                                Unaudited H1 19   Adjustment   Underlying H1 19   Unaudited H1 18   Adjustment   Underlying HY 18
                                                                     £m               £m             £m                £m               £m             £m
Revenue                                                              20.8             -              20.8              19.3            0.3             19.6
Gross Profit                                                          9.3            0.5             9.8                8.3            0.3             8.6
Operating expenses excluding depreciation, amortisation &
                                                                     (6.0)            -              (6.0)             (4.9)            -              (4.9)
exceptional items
Customer revenue included within finance income                        -              -               -                 0.3            (0.3)            -
Investment in co-funded games expensed                                0.5            (0.5)            -                  -              -               -
Operating lease costs capitalised under IFRS 16                      (0.5)            -              (0.5)               -              -               -
Share based payments                                                  2.0             -              2.0                1.3             -               1.3
Adjusted EBITDA                                                       5.2             -              5.2                5.0             -              5.0
Depreciation                                                         (1.0)            -              (1.0)             (0.5)            -              (0.5)
Amortisation of software                                             (0.1)            -              (0.1)             (0.1)            -              (0.1)
Net finance costs                                                    (0.2)            -              (0.2)              0.1            (0.1)           (0.1)
Customer revenue included within finance outcome                       -              -               -                (0.3)           0.3              -
Investment in co-funded games expensed                               (0.5)           0.5              -                  -              -               -
Operating lease costs capitalised under IFRS 16                       0.5             -              0.5                 -              -               -
Adjusted profit before tax, share based payment charge,
exceptional items and amortisation of customer contracts and          4.0             -              4.5                4.2             -              4.3
customer relationships
                                                                                                                       (4.9)
Amortisation of customer contracts and customer relationships        (0.5)

Share based payment charges                                          (2.0)                                             (1.3)
Operating expenses – exceptional                                     (0.3)                                               -
Profit / (loss) before taxation                                       1.3                                              (2.1)
40

DEFINITIONS
1. Adjusted revenue is stated after inclusion of £0.3m of customer revenue included in finance income as
   required by IFRS 15. No adjustment has been made for H1 19.
2. Adjusted Gross Profit is stated after the adjustments to revenue included in note 1 above and excluding
   expenses incurred on investment in co-funded games (H1 19 £0.5m, H1 18 £Nil)
3. Adjusted gross margin excluding royalties is calculated as adjusted gross profit excluding royalty
   income, as a percentage of adjusted revenue excluding royalty income
4. Adjusted EBITDA is profit before tax stated after the adjustments in notes 1 and 2 above and before
   finance costs, depreciation, amortisation, share based payment charges, exceptional costs of £0.3m (H1
   18: nil) and the impact of IFRS 16 on operating expenses
5. Adjusted profit before tax is stated after adjustments included in notes 1 and 2 above, excluding share
   based payment charges, exceptional costs and the amortisation of customer contracts and relationships
   of £0.5m (H1 2018: £5.0m).
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