FROM 12TH TO 27TH OF MARCH 2021 - THE INCOMPARABLE - Rallye Aicha des Gazelles
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THE INCOMPARABLE FROM 12TH TO 27TH OF
MARCH 2021
Incomparable
A concept that is unique in every way
since 1990
# A concept you will not find
anywhere else in the world Objectif ?
One of a kind since its creation in 1990, the Rallye Aïcha des
Gazelles du Maroc is developing a new vision for motor
sport: no speed, no GPS, just old-school navigation,
completely off road.
The Rallye in Gazelle mode
OBJECTIVE:
Reach a number of required checkpoints while driving the
shortest possible DISTANCE. Speed is not a criterion.
ROUTE:
Teams are given only the geographic coordinates of the
checkpoints they must reach and are free to choose their
own route.
TOOLS:
Using only a compass, a plotter and maps, competitors use
traditional navigation techniques.
Driving the shortest possible distance with no
requirement for speed: in 1990, we laid the foundation
for the principle of eco-driving.
3
ALONE IN THE DESERT
100% off-road. Prohibited from following each other, each team
makes its own route.
CUT OFF FROM THE WORLD AND NO GPS
No mobile phones allowed. No GPS, just a map of the desert and a
compass.
STRATEGIC CHOICES TO MAKE
Drive in a straight line and risk having problems on the difficult
terrain, or go around the obstacle and receive additional penalty
kilometres?
AN INTENSE EXPERIENCE
9 days of competition. 10- to 12-hour days spent driving and
navigating. Teams sleep in their tents in the Moroccan desert, at
the bivouac or on their own.
4
# A rally that has always been
innovative…
In 1990, Dominique Serra was a young entrepreneur who
had just started her own communications agency. The
Haute-Marne Chamber of Commerce and Industry
entrusted her with a task that she would end up pursuing all
her life: to promote the courage, daring and strength of
women.
She proposed to venture into terrain usually reserved for
men: the world of rally-raids. This choice was far from
insignificant: what better “male” sport than a rally to
demonstrate the abilities of women in situations where you
wouldn’t expect to find them ?
In 1990, the “Trophée des Gazelles” was born, with 9 teams
on the start line. For more than 15 years, Dominique Serra
would not allow herself to be discouraged by financial
difficulties or criticism.
31 years later, the Rallye is enjoying increasing success.
Dominique Serra continues to develop and enhance the
event while remaining true to her motto:
“Nothing is obvious, nothing is given.
Everything is built.”
Gaston Bachelard
…and has been 31 years in
the writing
1990 9 teams compete in the 1st edition of the Trophée des Gazelles
1992 1st international teams join the event
1998 Moroccan company Aïcha becomes title partner
2001 1st Cœur de Gazelles medical caravan
2005 Creation of Crossover Class
2005 Introduction of IRITRACK satellite geopositioning system
2006 The Rallye passes the 100 team mark
2009 The King of Morocco honours the Rallye with the right to bear the
Royal Coat of Arms
The Rallye is certified ISO 14001:2004, becoming the 1st rally to
2010 obtain environmental management certification.
2012 The Rallye passes the 150 team mark
2017 1st electric vehicle at the Rallye, creation of E-Gazelle Class
2019 10 teams compete in e-Gazelle Class including 2 buggies
2020 15 teams compete in e-Gazelle Class.
Trophée des Gazelles in 1993 – 12 teams on the starting line 6
# Because of its
impeccable organization
Real-time tracking 24/7
2 helicopters - 55 staff vehicles
322 organizers
In a classic rally-raid, competitors advance along a single route
that is well-defined and common to all teams. It is easy for
organizers to position themselves along this route and check off
the teams as they pass the checkpoints.
However, at the “Rallye Aïcha des Gazelles du Maroc”, teams
plan their own route depending on their individual strategy,
which dramatically expands the playing field.
To manage the competition, the Rallye Control Centre has a
technological and human armada at its disposal to follow and
manage the teams’ progress and respond to calls for assistance.
Thanks to the IRITRACK satellite geolocation system installed
in the vehicles, the Rallye Control Centre knows the exact
position or every vehicle at all times and can deploy technical
and medical assistance vehicles, or the medical helicopter if
needed.
Mechanical assistance is provided by 46 mechanics in 5
mechanics workshops who work through the night to make
sure that the competitors are able to pursue their adventure.
7
The bivouac
An ephemeral village in the heart of the desert
100 100 people put up and take down the bivouac. The bivouac is
moved 4 times during the event.
Structures: restaurant tent with seating for 800 people,
500 m² kitchens, mechanics workshops, 3 media tents, 1 medical tent,
3 shower/toilet trailers
14,500 Meals served: provided 24/7 by a staff of 80 cooks and
servers
25,000 Bottles of water consumed: these bottles are repurposed to
build houses.
20,000 Messages processed and delivered to the Gazelles in the
bivouac’s mail tent
50 50 people dedicated to media production (photos, videos,
text articles…)
4 Mb/s Internet speed provided by 3 satellite antennas to allow data
transmission
+50
Trades/professions represented by the 300 organizers:
sport director, marshals, CP setup crew, checkpoint officials,
rankings officers, drivers, radio relay crew, mechanics, doctors,
nurses, physiotherapists, logistics staff, workers, cooks, serving
staff, photographers, cameramen, writers, producers, film
editors, etc. 8
# Because it has always reconciled
motorsport and the environment
Since 2010, it is the only motorsport event in the world with
ISO 14001:2015 certification
Since its creation, the organization of the Rallye Aïcha des Gazelles du
Maroc has shown great respect for its host country, and is careful to
leave no trace of its passage. Following an active presence at COP21
and COP22, Maïenga was awarded the Tourism and Climate
Initiatives Prize by the Moroccan Ministry for Tourism in recognition
of the many initiatives the agency has taken to protect the
environment. Since 2010, the introduction of an Environmental
Management System makes it possible to measure the event’s
environmental impact and implement an environmental policy,
including:
• Educating participants, organizers/staff and all other people involved
with the event through the signing of a Charter of Good
Environmental Conduct.
• Educating the local populations through an eco-caravan set up by
Cœur de Gazelles, and replacing polluting single-use plastic bags
with reusable cotton shopping bags.
• Recycling the water bottles consumed during the event to build
structures (day-care centres, craft centres, etc.) and manufacture
items.
• Incinerating non-recyclable waste on site.
In 2017, Dominique Serra, president and founder of Maïenga, • Using "cristal" tents with clear panels and low-energy light bulbs at
published a white paper entitled “Rallye Raid et the bivouac, solvent-free products in the mechanics area, protective
Développement Durable” (“Rally-Raids and Sustainable tarpaulins on the ground, etc.
Development”). This document summarizes the environmental • Systematically offsetting all CO2 emissions of participants and
initiatives put in place in the rally-raid world and possible solutions organizers.
to make them more environmentally friendly. Read about our
actions in our environmental report. 9
A revolution in the world of motor sports
The only 100 % electric vehicle class
10# Because it is the first rally to
introduce a 100% electric vehicle
class
15 teams compete in e-Gazelle class in 2020
Official start for the e-Gazelles given by HRH Prince Albert
II of Monaco in the Principality of Monaco
Officially launched by HSH Prince Albert II of Monaco in
front of the royal palace on the occasion of the ceremonial
start of the 27th edition, e-Gazelle Class for 100% electric
vehicles signals a new era in the world of rally-raids.
In 2018, the test became reality: 6 vehicles crossed the
starting line in Monaco in e-Gazelle Class.
In 2019, e-Gazelle class continued to flourish with 8 cars
and 2 buggies at the start in Monaco, under the auspices
of the Prince Albert II of Monaco Foundation.
On the occasion of the 30th anniversary of the Rallye, 15
vehicles will be on the start line under the auspices of the
Prince Albert II of Monaco Foundation.
11# Because it has the support of an
entire country…
In line with its social and environmental actions, Morocco has
been supporting and investing in the Rallye Aïcha des Gazelles
du Maroc for many years.
His Majesty King Mohammed VI has granted us the
immense honour of allowing Rallye participants to bear
the Royal Coat of Arms on their vests: a unique
distinction.
Morocco has hosted, the Rallye Aïcha des Gazelles for
31 years. The Moroccan National Tourist Office is an
official partner of the event.
2M, Morocco’s leading national broadcasting service
and partner of the Rallye Aïcha des Gazelles du Maroc
since 2006, provides the Rallye with 80 minutes of
airtime every year.
10 The number of Moroccan teams taking part in the event
each year.
8 The number of Moroccan companies that are official
partners of the Rallye Aïcha des Gazelles du Maroc.…and by many well-known 2 3
1
figures
Every year since its creation, new celebrities and politicians are captivated by
the concept of the Rallye Aïcha des Gazelles du Maroc and the messages it
represents. Their support and commitment helps to enhance media coverage
of the event..
1 - His Majesty King Mohammed VI
Awarded Dominique Serra the Wissam El Alaoui medal in 2013.
4 5 6
2 - His Serene Highness Prince Albert II of Monaco
Giving the start for teams in e-Gazelle Class since its inauguration in 2017.
3 – Her Serene Highness Princesse Stéphanie of Monaco
Gave the start for e-Gazelle Class in 2018 from the Prince’s Palace in Monaco.
4 - Christine Lagarde
President of the IMF.
Rallye spokesperson in 2016 and 2017.
7 8 9
5 - Christian Estrosi
Mayor of Nice, President of the Metropolitan area of Nice-Côte d'Azur, Deputy
President of the Provence-Alpes-Côte d’Azur region.
Giving the ceremonial start in Nice since 2015.
6 - Paul Belmondo
Producer of a film about the Rallye, “L’esprit Pionnier”.
7 – Bruno Solo
Spokesperson and presenter of the M6 videos in 2014 and 2017
8 – Adriana Karembeu
Gazelle and Rallye ambassador for 3 years 10 11
9 - André Manoukian
Spokesperson and presenter of the M6 videos in 2012 and 2013
10- Kiera Chaplin and Jazmin Grace Grimaldi
E-Gazelles in the 28th edition
11- Pauline Ducruet and Madame Schannel Bakkouche
Gazelles in the 28th edition
13# Because it gets involved
60 volunteers
7 medical specialties
+ 88,000 medical acts since 2001
A registered non-profit organization since its creation in 2001, “Cœur
de Gazelles” uses the logistics and infrastructure of the “Rallye Aïcha
des Gazelles” to implement community projects that meet the needs
of the local populations. Thanks to a traveling medical caravan that
moves from village to village in parallel with the competition, more
than 8,000 free medical consultations are provided to people who
have no access to medical care.
With its team of 60 dedicated doctors and staff specializing in the
fields of general medicine, paediatrics, gynaecology, ophthalmology,
dermatology, dental medicine and pharmacy, the association offers
free health care and assumes responsibility for a patient’s care and
follow-up when a medical problem is detected.
The association works year-round on projects in several areas:
• Education, with the construction of a school in Tamsguidat.
• Environment and sustainable development, with an eco-caravan
that criss-crosses the desert picking up and recycling plastic waste
while educating local populations about the problems caused by
plastic bags—a real national scourge in Morocco—and replacing
them with reusable cotton bags.
• Job training and job creation for women, with the introduction
of literacy classes in the village of Tamsguidat, and the opening of a
training restaurant in Essaouira where isolated women can learn a
trade in order to earn a living.
• Access to water, with the construction of 22 wells close to Nomad
settlements.
14An event that is followed by
media in France and around the world.# Covered by media in France
and around the world
In 2019 :
+ than 1,917 media appearances on
679 different platforms
Cumulative TV audience:
105,9 million viewers
Cumulative RADIO audience:
10,8 million listeners
Cumulative WRITTEN PRESS audience:
469,7 million readers
Cumulative WEB reach:
461,2 million Internet users
Numbers provided by Argus de la Presse.
The Rallye Aïcha des Gazelles also received:
+ than 500 media hits internationally: Africa,
Germany, Belgium, Canada, Morocco, China,
Portugal, UK, USA, Greece, etc.
16Short subject with the highest quality
standards, broadcast on the stations
of M6…
9 video cameras | 8 film editors
1 helicopter | 2 drones
We organize events for which we produce our own images. For
31 years, we have been producing images of the Rallye Aïcha
des Gazelles for leading French and international
broadcasting services: TF1 / LCI / France TV / CNN / NHK / etc.
With our professional production team using state-of-the-art
equipment, we produce short subjects to be broadcast in
prime time on the stations of M6 for 3 weeks, which
requires the highest standards of quality when it comes to both
content and production.
180.14 GRP for ages 25-49.
204.20 GRP for FRDA31st Edition in 2021
1,300 km off-road
9 days of competition
20 nationalities
March 2021
18# Brand recognition…
• An event with STRONG BRAND RECOGNITION and
a POSITIVE IMAGE
• AN EVENT THAT IS SHAKING UP THE RULES OF
MOTOR SPORT:
“it’s not about speed, it’s about distance”
• A PIONEERING, TRAILBLAZING EVENT: the only
motor sport event in the world with ISO 14001:2015
certification. Creation of e-gazelles class for
electric vehicles
• AN EVENT THAT HAS STOOD THE TEST OF TIME: 31
years in 2021 THANKS TO ITS UNIQUE CONCEPT
19# E-reputation in 2019
The web and social media presence of the “Rallye Aïcha des Gazelles du
Maroc” is growing, with numbers that continue to climb:
82,383 followers on the Rallye’s official facebook page
+ 7,69% in 1 year
Post reach : 98,000+
72% of followers are aged 25-64
66% are women
Source : Facebook | 18/04/2019
Official Rallye website:
1,900,000 pages views
381 000 visits
145 000 unique visitors
20,000+ emails sent to the Gazelles
Average session duration : 7,3 minutes
4,8 pages/session
Source : Google Analytics | Au 29/05/2019
20# Web presence
Associate your company with the Rallye Aïcha des
Gazelles du Maroc web TV series Votre
marque
Votre marque
+ than 201,380 people reached
348,600 minutes of viewing
A mini web TV series dedicated to the Rallye
est en direct
While traditional media remain an indispensable tool for [Suivez la Gazelles TV 2021]
reaching the general public, video is becoming increasingly Votre marque vous présente la Gazelles TV.
popular on social media and online platforms.
Since 2013, the Rallye Aïcha des Gazelles du Maroc has
been producing its own web TV series, broadcast daily, with
14 daily 8-minute modules presenting different aspects of
the event and the progress of the competition.22
The Starting Village in Nice
+ than 40,000 people
Regional and national media
+ A public event
The start village for the 31th edition of the Rallye Aïcha
des Gazelles du Maroc will be set up on Saturday
March 13, 2021 on Promenade des Anglais, Nice.
This popular and prestigious site offers an exceptional
opportunity for showcasing the teams.
This event within the event is widely advertised by
the City of Nice with a full-blown publicity campaign
during the 2 weeks leading up to the ceremonial start:# Sleep at the bivouac and follow the
Gazelles across the desert in a 4x4 with
an experienced driver…
An immersion in the “Rallye Aïcha des Gazelles du
Maroc”
Give them the opportunity to share your excitement and
emotion of the Rallye, with:
ON THE TRAIL OF THE GAZELLES:
VIP travel package. Spend a few days following
the Rallye in person, in a 4x4 driven by an
experienced driver.
Prices on request
Included:
Flight / transfer / accommodation and full board / 4x4 with experienced driver
24
24The official finish in Essaouira
Aim for prestige
25# Enjoy the prestigious official finish
Colourful parade along the Essaouira beach
Exciting and emotional prize giving ceremony
Magnificent Gala evening
+ THAN 1,300 ATTENDEES AND PRESTIGIOUS
GUESTS
After 9 days of adventure, the official finish on the
Essaouira beach on Saturday March 27, 2021 is one of
the high points of the Rallye.
The gala evening, held in a sophisticatedly decorated
marquee tent, offers live entertainment, a sumptuous
dinner and spectacular images from the Rallye Aïcha
des Gazelles du Maroc, and is the perfect way to mark
the end of the adventure.
Package on request:
Departing Friday 26/03/2021 | Returning Sunday 28/03/2021
Included :
Flight and accommodation
Parade of the Gazelles on the beach | Access to the awards
ceremony on Saturday
Lunch on the beach
Gala evening with prestige dinner
26# The Rallye as an internal
communication tool
By take part in the Rallye Aïcha des Gazelles du Maroc, you are
sending a strong message: you are counting on women to
officially represent you at a high-profile international
competition.
You are showing the world (both within and outside of the
company) that you believe in your company’s female talent.
“Only 60% of employees
feel they are encouraged to take risks”
Hay Groupe study of 7 million employees – Journal Le Monde
25% of teams
By sending teams of employees to the “Rallye Aïcha des Gazelles are sponsored by their employer
du Maroc”, you send a strong message to everyone within the
company, both men and women alike.
You:
• Encourage them to take risks
• Encourage them to take action and innovate
• Develop a sense of pride and belonging
Here are some of the companies that entered teams in 2020:
27… Unite your employees around the
Gazelles cause
Several types of content available
Every day during the “Rallye Aïcha des Gazelles du Maroc”, your
employees and associates will be able to follow the adventures
of your Gazelles. Enhance your internal and external
communications with the help of:
• Live tracking that shows their exact position on a map
• The ranking of teams, published daily
• The ability to write messages of encouragement to your
teams. They will receive your messages at the bivouac.
To bring the adventure closer to home, we propose the following
options (ask for a quote):
• Photo documentation by one of our professional
photographers, with images of your teams transmitted daily
• A professional journalist / communications officer from
your company who follows the team on the terrain and writes
daily updates
• A daily video produced by our professional video
production team following your exploits as Gazelle
28The Rallye Aïcha des Gazelles du Maroc
POWERED BY
29THE INCOMPARABLE
30www.rallyeaichadesgazelles.com
Rallye Aïcha des Gazelles du Maroc
Maïenga
Sports event agency
+33 (0)4 90 90 06 66 | maienga@maienga.com
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