POS Quote Decoder: Quote Comparison Reference Guide - POS QUOTE DECODER

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POS Quote Decoder: Quote Comparison Reference Guide - POS QUOTE DECODER
POS QUOTE DECODER
Introduction Perspective   Hardware   Software   Installation   Support   Add-ons   Conclusion

                                                                                                              Introduction
                                                                                                              Contents

            POS Quote Decoder:
            Quote Comparison Reference Guide
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            1-888-400-9185 | speedlinesolutions.com                                                                      
POS Quote Decoder: Quote Comparison Reference Guide - POS QUOTE DECODER
POS QUOTE DECODER
Introduction Perspective     Hardware        Software     Installation      Support   Add-ons   Conclusion

                                                                                                             Contents

            POS Quote Decoder: Quote Comparison Reference Guide
            Decision time: You have quotes from multiple POS vendors
            spread in front of you. The quotes detail everything from
            surge protectors to installation costs: It’s not easy to make
            sense of it all.

            But with some timely pointers, you can cut to the chase and
            select the best point of sale for your business.

            Decoding the quotes from POS vendors is a matter of asking
            the right questions to make sure you understand what
            they’re proposing—and what you’ll be paying for. An extra
            dose of POS intelligence will help you see what’s behind the
            fine print.

            Use the Quote Decoder Comparison Chart and the
            information in this reference guide to compare quotes with
            confidence.

            1-888-400-9185 | speedlinesolutions.com                                                                
POS Quote Decoder: Quote Comparison Reference Guide - POS QUOTE DECODER
POS QUOTE DECODER
Introduction Perspective                   Hardware                     Software                 Installation                    Support                Add-ons                 Conclusion

                                                                                                                                                                                                                               Next Page

            Contents:
            One-Size-Fits-All POS versus Turnkey Solutions.............. 4                                                         Credit Card Processing........................................................................... 20
            A Perspective on Price.............................................................................. 4                 Third-party Payment Processing Software Companies.................. 20
            POS Hardware....................................................................... 5                                  Transaction Fees....................................................................................... 21
            Workstations and Screens....................................................................... 6                      Transaction Speed.................................................................................... 21
            Battery Backups and Surge Protectors................................................. 7                                Credit Card Security............................................................................... 22
            Network Cabling........................................................................................ 8
                                                                                                                                   Why you need to choose a PCI-compliant POS.............................. 22
            IP versus Serial Printers............................................................................ 9
                                                                                                                                   Online Ordering....................................................................................... 23
            Hardware Odds and Ends...................................................................... 10
            Caller ID......................................................................................................11      Installation............................................................................ 25
            Fingerprint Sensors.................................................................................. 13               Installation Options.................................................................................. 25
            Kitchen Displays....................................................................................... 14             Data Conversion....................................................................................... 26
            POS Software....................................................................... 15                                 Loading a Prospect Database................................................................. 26
            Features....................................................................................................... 15     Loading a Street Database...................................................................... 26
            Modules....................................................................................................... 16      Menu Building............................................................................................ 27
            Licensing...................................................................................................... 17
                                                                                                                                   Support................................................................................. 28
            Underlying Technology........................................................................... 18
                                                                                                                                   Add-ons................................................................................. 30
            Third-Party Software.............................................................................. 19
            Anti-virus Software.................................................................................. 19               Cost of Ownership............................................................... 31
            Mapping Software..................................................................................... 19               Beware of Hidden Costs........................................................................ 31

            1-888-400-9185 | speedlinesolutions.com                                                                                                                                                                                         
POS Quote Decoder: Quote Comparison Reference Guide - POS QUOTE DECODER
POS QUOTE DECODER
Introduction Perspective     Hardware       Software      Installation     Support        Add-ons     Conclusion

                                                                                     Contents                                 POS Hardware

            One-Size-Fits-All POS versus Turnkey Solutions
            As their price tags reflect, POS systems are not all created
            equal. Low-end solutions cost less upfront, but their             A Perspective on Price
            limitations also mean a lower return on investment over           Consider what you need before you make a decision on
            time. These systems’ capabilities and features may suit the       price.
            immediate needs of a small operation, but they can rarely
                                                                              “Make sure you do your research,” says Diana Coutu, of
            foster sustained growth.                                          Diana’s Gourmet Pizzeria. “Don’t just buy on the lowest
            On the other hand, high end solutions are built to scale          price, because you get what you pay for.”
            as your business grows. These turnkey systems include             A full-featured POS may cost more, but it will pay for
            hardware, software, installation, and support. A turnkey          itself many times over by reducing costs, increasing sales,
            POS vendor works with you before your installation to             and saving time. “Since our installation, we’ve tripled
            tailor the system settings to your business requirements.         our sales, eliminated pricing errors, reduced makeline
            And after the sale, your vendor continues to supply               mistakes, and lowered our food costs,” Diana says.
            training, technical support, upgrades, and other value-           “SpeedLine is top of the line. Other ‘cheaper’ POS just
            added services.                                                   do not compare.”
                                                                              “But it’s up to you,” Diana adds. “Are you buying it for
            When comparing POS quotes, keep in mind that the                  right now or for your next three, five, or more years of
            services and support offered after the sale may have as           growth?”
            much value as the POS system itself.

            1-888-400-9185 | speedlinesolutions.com                                                                                         
POS Quote Decoder: Quote Comparison Reference Guide - POS QUOTE DECODER
POS QUOTE DECODER
Introduction Perspective      Hardware        Software      Installation      Support        Add-ons      Conclusion

                                                                                        Contents                           Workstations & Screens

            POS Hardware
            When you select hardware for your POS system, you can use           equipment to a vendor’s depot for configuration to prepare for
            many of the same criteria you would apply to purchasing any         your installation.
            other business computer.
            If your POS vendor offers several hardware options, weigh             Tip: Do not purchase hardware before you’ve chosen
            your requirements: If you have limited space, you may wish to         the software you wish to run. If you purchase hardware
            use all-in-one units that take less room than regular computer        first, you may limit your software options.
            towers. Or if your environment is especially rugged, you may
            favor impact printers: thermal printers are fast and reliable,      Verify that shipping and handling costs are included in the quote,
            but they use heat-sensitive paper to generate receipts and are      if applicable. Even if your POS vendor is local, computers and
            ill-suited for use in hot kitchens. If you’re not sure what the     other components may be ordered from elsewhere and the
            options are or which one is best, talk to your sales rep.           shipping charges passed on to you.
            Purchasing hardware from your POS vendor is the best way to
            ensure a smooth start-up. Ask your POS vendor what support           Crack the code:
            they provide for the hardware they sell: a full-service POS
                                                                                  What equipment do you need for your store
            provider troubleshoots hardware malfunctions and advocates on
                                                                                   environment?
            your behalf to the manufacturer for replacements or repairs.
                                                                                  Are you purchasing equipment from your POS vendor?
            If you elect to provide your own hardware, ensure that your           What are the minimum system requirements?
            equipment meets the minimum requirements set by the POS               Are shipping and handling costs included?
            software provider. Note that you may have to ship your

            1-888-400-9185 | speedlinesolutions.com                                                                                            
POS Quote Decoder: Quote Comparison Reference Guide - POS QUOTE DECODER
POS QUOTE DECODER
Introduction Perspective     Hardware        Software      Installation       Support        Add-ons      Conclusion

                                                                                        Contents                Battery Backups & Surge Protectors

            POS Hardware: Workstations and Screens
            To ensure you always have a backup in the event of hardware         long will you have to wait for repairs? Will you have to pay
            failure, purchase at least two workstations and screens. Other      shipping costs?
            basic hardware you will need includes credit card readers,
            cash drawers, and receipt printers. Add optional peripherals,       Specifications
            such as fingerprint sensors, kitchen monitors, or scanners as       Review the specs the POS vendors list on their quotes:
            needed.                                                             Purchase workstations with sufficient processing power and
                                                                                hard drive storage. Make sure that the operating system is up-
            Choose a POS vendor who sells brand name workstations               to-date and fully supported by the manufacturer.
            and touch screens. Avoid purchasing no-name or proprietary
            hardware. “Brand name hardware is easily fixable and                Find out what’s included: How many USB ports are available?
            replaceable,” counsels SpeedLine user Barry Fogel of Jacopo’s       Are keyboard and mouse included in the base price? What
            Pizza. “That was important to me when I chose a POS. I didn’t       about CD/DVD reader and burner? If you purchase an all-in-
            want to have to buy proprietary hardware that is bundled with       one unit, you may need to buy an external CD writer for data
            the software or be stuck with some rude box that was thrown         backup and software installation.
            together in a garage.”
                                                                                 Crack the code:
            Warranties
            As a rule, brand name hardware manufacturers provide better             Does the quote include at least two workstations?
            warranties against failure or malfunction. A good warranty              Is it quality, brand name hardware?
            can save a lot of grief, so make a point of inquiring about the         What are the warranty details?
            warranties on all components you plan to purchase. How will             Exactly what is included?
            the hardware be serviced? Are replacements available? How

            1-888-400-9185 | speedlinesolutions.com                                                                                             
POS Quote Decoder: Quote Comparison Reference Guide - POS QUOTE DECODER
POS QUOTE DECODER
Introduction Perspective     Hardware        Software      Installation      Support        Add-ons   Conclusion

                                                                                       Contents                    Network Cabling

            POS Hardware: Battery Backups and Surge Protectors
            Fluctuations that occur in the power supply when you run
            equipment such as mixers or microwaves, can damage your
            POS systems. Each workstation should have its own battery
            backup or uninterrupted power supply (UPS). When power
            is lost, a battery backup enables you to save your data and
            shut down your computer safely. It protects both your
            hardware and data from damage and loss.
            Check that your quotes include one UPS per station. If not,
            add the cost of purchasing the extra battery backups to the
            final quoted price.
            Surge protectors are sufficient to protect less critical
            equipment such as serial printers or extra monitors from
            electrical spikes. If no surge protectors are included in your
            quotes, consider how many you should purchase and take
            the extra cost into account.

             Crack the code:
              Is a battery backup included for each workstation?
              Are surge protectors included for other equipment?

            1-888-400-9185 | speedlinesolutions.com                                                                             
POS Quote Decoder: Quote Comparison Reference Guide - POS QUOTE DECODER
POS QUOTE DECODER
Introduction Perspective     Hardware         Software     Installation      Support        Add-ons   Conclusion

                                                                                       Contents                    Printers

            POS Hardware: Network Cabling
            Because cabling requirements vary from region to region,
            most POS vendors are not certified to provide this service.
            Unless you are dealing with a local vendor, plan to hire a
            licensed electrician to handle the network cabling and install
            a dedicated electrical circuit for your POS system.

             Crack the code:
              Is network cabling included?

            1-888-400-9185 | speedlinesolutions.com                                                                      
POS Quote Decoder: Quote Comparison Reference Guide - POS QUOTE DECODER
POS QUOTE DECODER
Introduction Perspective     Hardware        Software      Installation     Support           Add-ons     Conclusion

                                                                                      Contents                                    Odds & Ends

            POS Hardware: IP versus Serial Kitchen Printers
            While both IP and serial printers can print tickets from
            several workstations, there is an essential difference in the                      Serial   Serial Printer Configuration
                                                                                              Printer                   Ethernet Network Switch
            way they interact with a POS network: A serial printer
            must be connected directly to a computer, while an IP (or
            Ethernet) printer works independently of any workstation,
            which is a definite advantage.
                                                                                      POS 1               POS 2           POS 3
            A serial printer no longer functions when the computer it’s
            connected to is shut down or crashes. An IP printer, on the
            other hand, continues to function regardless. IP printers
            generally cost slightly more. In addition, they should be
            connected to a battery backup or uninterrupted power                              Network      IP Printer Configuration
                                                                                              Printer                   Ethernet Network Switch
            supply.

            To compare prices knowledgeably, it is essential to know if
            the prices quoted are for serial or IP printers.
                                                                                      POS 1               POS 2           POS 3
             Crack the code:
              Are the quoted printers serial or IP?

            1-888-400-9185 | speedlinesolutions.com                                                                                               
POS Quote Decoder: Quote Comparison Reference Guide - POS QUOTE DECODER
POS QUOTE DECODER
Introduction Perspective     Hardware        Software      Installation    Support        Add-ons   Conclusion

                                                                                     Contents                                 Caller ID

            POS Hardware: Odds and Ends
            To install the hardware in your store and network your
            stations, you may need brackets and connectors such as
                                                                              Crack the code:
            routers and hubs. Your receipt and makeline printers will          What’s included in any supply kits?
            also require ribbons or toner and paper rolls.                     Do you need mounting brackets or other additional
                                                                                hardware?
            While none of these items are expensive on their own,
            the cost can add up. Some POS vendors package up these
            supplies in a kit, for which they charge a set price. Others
            list each item separately, which allows you to see exactly
            what you are getting and how much it costs.

            If supplies or connectors come as a bundle, ask your sales
            rep to itemize what’s included. This not only helps you
            compare quotes between vendors, but it also allows you to
            account for replacement cost when supplies run out.

            If you need brackets to mount any of your equipment—
            such as monitors on the wall or cash drawers under your
            counter—discuss this with your sales rep to make sure all
            necessary hardware is included in the quote.

            1-888-400-9185 | speedlinesolutions.com                                                                                 10
POS QUOTE DECODER
Introduction Perspective     Hardware        Software      Installation      Support        Add-ons   Conclusion

                                                                                       Contents                    Caller ID (cont’d)

            POS Hardware: Caller ID
            Caller ID integration allows you to access customer records
            instantly, recall order history, and provide professional
            customer service. A complete caller ID package includes
            software, cables, a 4- or 8-line caller ID box that integrates
            with your POS system, and an uninterrupted power supply.
            If you offer delivery, select a POS provider that supports
            caller ID, even if you don’t plan to include this feature
            in your initial installation. When your delivery volume
            increases and you want to speed up service, Caller ID will
            be a prime addition to your POS system.
            Installing caller ID generally requires that you hire a
            telephone contractor to run and splice cables and install
            necessary phone jacks prior to your POS installation.
            Consider these costs when evaluating quotes.

             Crack the code:
              Is caller ID supported?
              Do you need to hire a phone technician?
              Does the quote include an Ethernet-capable caller ID box?

            1-888-400-9185 | speedlinesolutions.com                                                                               11
POS QUOTE DECODER
Introduction Perspective      Hardware        Software      Installation      Support          Add-ons      Conclusion

                                                                                         Contents                        Fingerprint Sensors

            POS Hardware: Caller ID - Serial versus Ethernet Connection
            Some caller ID boxes give you two options to connect to
            your POS system: you can either use a serial cable or an             Serial Caller ID Connection             Ethernet Network Switch

            Ethernet cable.
            A serial cable connects your caller ID box through a                   Serial
                                                                                  Caller ID         POS 1       POS 2
            workstation. If the host workstation is down, caller ID
            information cannot reach the other computers on your
            network. Moreover, a telephone jack for the caller ID
                                                                                                                                           Phone
            box and an electrical outlet for the battery backup must                                                                       Switch
            be available within five feet of the host station. This may
            require additional wiring.
            If you have several order stations, consider using an                Ethernet Caller ID Connection           Ethernet Network Switch
            Ethernet connection. An Ethernet connection is an
            advantage, because caller ID information is available directly
            to every computer. Moreover, in certain settings, it may               Ethernet
            make wiring easier and cheaper.                                        Caller ID        POS 1       POS 2

            If you plan to install caller ID on a network, find out if your
            POS vendor supports an Ethernet connection.                                                                                    Phone
                                                                                                                                           Switch

            1-888-400-9185 | speedlinesolutions.com                                                                                                 12
POS QUOTE DECODER
Introduction Perspective     Hardware        Software      Installation       Support        Add-ons   Conclusion

                                                                                        Contents                    Kitchen Displays

            POS Hardware: Fingerprint Sensors
            Fingerprint sensors give control over clock in and clock
            out times, track transactions, and restrict system access.
            These devices are relatively inexpensive, and can pay for
            themselves quickly by reducing fraud. If you are not planning
            to use fingerprint sensors when you install your POS
            system, ensure that you can integrate them at a later date,
            as they are a highly desirable option that can help you realize
            significant savings.

             Crack the code:
              Are fingerprint sensors included?
              Are fingerprint sensors supported?

            1-888-400-9185 | speedlinesolutions.com                                                                              13
POS QUOTE DECODER
Introduction Perspective     Hardware        Software      Installation       Support        Add-ons      Conclusion

                                                                                        Contents                                    POS Software

            POS Hardware: Kitchen Displays
            Adding kitchen displays can improve speed of service and
            efficiency in the kitchen. Kitchen displays require specialized      Crack the code:
            software that integrates with your point of sale. Additional          If you’re interested in kitchen displays, is all necessary
            support fees may also apply. Confirm the terms with your               equipment included?
            sales rep, and inquire about the cost of ongoing support              Does the quote include all mounting hardware?
            after your initial support period has expired.                        What is the cost of ongoing support?
            A kitchen display pack includes a video controller, bump
            bars, cables, power cords, uninterrupted power supply,
            LCD monitors, surge protector, and brackets for the
            monitors. When comparing prices, make sure all equipment
            is included. Some quotes may not include all necessary
            hardware, or may list the LCD monitors only.
            Decide whether you wish to mount your kitchen monitors
            on a wall or on the ceiling. Ceiling brackets may come at
            an extra cost and require a special order. For insurance
            reasons, installers generally will not install brackets. Make
            the necessary arrangements to have all your brackets
            mounted before your installation.

            1-888-400-9185 | speedlinesolutions.com                                                                                             14
POS QUOTE DECODER
Introduction Perspective     Hardware       Software     Installation      Support        Add-ons     Conclusion

                                                                                     Contents                                      Modules

            POS Software: Features
            Developing POS software is your vendor’s core business.         Before the demo, make a list of the features that are
            POS vendors develop their software to meet their                important to you and evaluate the software against your
            customers’ needs. That’s why it is wise to choose a POS         criteria. Download a worksheet that can help you zero in on
            vendor who develops software for your type of business.         the features that are critical to achieve your business goals.
            A cafeteria, for example, has different POS needs than a
                                                                            The best POS companies continue to add and enhance
            pizza shop or a fine dining establishment. Find a vendor
                                                                            features over time to improve performance, support new
            who supports POS installations in restaurants similar to
                                                                            hardware options, and integrate cutting-edge technologies:
            yours: it will increase the likelihood that the software can
                                                                            Ask your sales rep for a list of new features added in the
            handle your needs and that the vendor will understand your
                                                                            last several releases to assess the vendor’s commitment to
            concerns.
                                                                            innovation.
            Features
            While many high end restaurant POS systems have similar           Crack the code:
            capabilities, no two vendors offer the exact same set of           What capabilities are included?
            features. Take the time to complete Web demos to select            What new features have been added in the latest
            the software that best addresses your business needs. If the        software releases?
            demo does not cover all your areas of concern, ask your
                                                                               How many installations has the vendor done in
            sales rep for extra time to explore the system in greater
                                                                                restaurants similar to yours?
            depth.

            1-888-400-9185 | speedlinesolutions.com                                                                                    15
POS QUOTE DECODER
Introduction Perspective      Hardware         Software        Installation       Support        Add-ons     Conclusion

                                                                                            Contents                                       Licensing

            POS Software: Modules
            Software can be bundled in a variety of ways: Some POS                 Ensure you understand what the lite version of the software
            vendors provide a core software package with a full set of             can and cannot do. For example, a new pizzeria may not see
            features; others break down the software into modules,                 the value of purchasing a marketing module until it has built
            allowing you to pick and choose which functionality you wish           a solid customer base. But the software won’t be storing
            to purchase.                                                           customer information in the meantime. When the module is
                                                                                   purchased, no marketing information will be available in the
            All-In Pricing                                                         database, making the module virtually useless until customer
            As a baseline, establish first the cost of owning the whole suite      data is entered.
            of features. If you decide to opt for the pared-down version
            of a software package, be aware of the pros and cons. While            Some POS features, such as marketing, inventory, online
            buying the “lite” version may make a POS more affordable               ordering, labor planning, and sales forecasting, are proven
            upfront, investigate the add-on costs of purchasing piecemeal.         profit drivers for any restaurant. Not purchasing—or worse,
                                                                                   not using—these features may cost you money in the long run.
            Cost to Upgrade
            Can your sales person guarantee you the same price several               Crack the code:
            months from now? Will set up be more complicated if you
                                                                                      Which software modules are included? Which are extra?
            install a module later? Will help be available to install the extra
                                                                                      What are the add-on costs of purchasing modules later?
            module? Could your data be compromised?

            1-888-400-9185 | speedlinesolutions.com                                                                                                16
POS QUOTE DECODER
Introduction Perspective     Hardware        Software      Installation      Support        Add-ons   Conclusion

                                                                                       Contents                    Technology

            POS Software: Licensing
            A POS software license gives you the right to use the
            software according to the terms defined by the vendor.
            Generally, a POS software license allows you to run the
            software on one workstation.
            It’s important to understand your vendor’s licensing policies:
            If the software is sold as modules, do you need to acquire
            a license for each? Are there discounts available if you
            purchase licenses for more than one store?
            Some vendors sell all POS licenses at one set price; others
            will charge more for the first license and less for each
            additional license. While both may be similar in price at
            the outset, the second model will save you money as your
            business grows.

             Crack the code:
              Are there separate licenses required for modules?
               What are the terms?
              Are there discounts for purchasing multiple licenses
               in bulk?

            1-888-400-9185 | speedlinesolutions.com                                                                       17
POS QUOTE DECODER
Introduction Perspective      Hardware        Software       Installation      Support        Add-ons       Conclusion

                                                                                         Contents                               Third Party Software

            POS Software: Underlying Technology
            Unless you have a strong technical background, you may not          • What is the POS vendor’s reputation? How long has the product
            know how to go about evaluating the technology behind                 been available? Is the company financially stable? What is their
            POS software. Technology vendors may use terms you don’t              track record? A well-established company has proven itself. It is
            understand. In fact, you may find that some of the vendors’           more likely to be there for you and provide you with the support
            sales reps don’t have a solid understanding themselves.               you need in the long term.
                                                                                • What other mainstream applications are based on the same
            It’s important to choose vendors who keep current
                                                                                  technology platform or use the same development tools?
            with technology. But keep in mind that using “the latest”
            development tool does nothing to guarantee the software’s           • How many large restaurant chains are using the solution? Before
            stability, reliability, or quality. In fact, software built with      they commit to a POS, chains spend a lot of time and resources
            what a vendor describes as “the latest” technology may                evaluating options. They have IT staff—some who are developers
            require bigger and more expensive hardware to run,                    themselves—put the software through its paces in rigorous
            while providing little in the way of added functionality or           test environments. Making the wrong choice could cost a chain
                                                                                  millions, so they set high standards for the vendor they select.
            performance.

            Even if you do not have the technical expertise necessary             Crack the code:
            to assess the technology tools used to build the software,             What is the vendor’s track record for reliability?
            you can still choose the best solution for your restaurant             What mainstream applications are built on the same platform?
            company by asking a few discerning questions:                          How many chains have vetted and approved the system?

            1-888-400-9185 | speedlinesolutions.com                                                                                              18
POS QUOTE DECODER
Introduction Perspective     Hardware        Software      Installation     Support        Add-ons    Conclusion

                                                                                      Contents                        Credit Card Processing

            POS Software: Third-Party Software
            Your POS vendor may provide third-party software to              Even if you do not plan to integrate mapping software with
            enhance your POS system. While your POS vendor may               your POS system now, if you offer delivery, choose a vendor
            benefit from buying software in bulk and passing the savings     that supports this option.
            on to you, be cautious if quoted prices are suspiciously low.
            Make sure the copy of the software you purchase is sold
                                                                               Crack the code:
            legally and is licensed to you.
                                                                                Does the quote include anti-virus software?
            Anti-virus Software                                                 Is mapping software quoted/supported?
            Anti-virus software is a must-have to prevent viruses or
            other malware from damaging your system. Anti-virus
            protection prevents downtime and data loss. You should not
            operate without it.
            But even with the best protection, mishaps can still happen.
            Be sure to ask your vendor about provisions for data backup.

            Mapping Software
            In addition to providing turn-by-turn directions for your
            delivery drivers, mapping software can help you map
            your customer data, see sales trends and performance by
            neighborhood, and target your marketing activities more
            efficiently.

            1-888-400-9185 | speedlinesolutions.com                                                                                      19
POS QUOTE DECODER
Introduction Perspective    Hardware        Software     Installation      Support        Add-ons     Conclusion

                                                                                     Contents                   Credit Card Processing (cont’d)

            POS Software: Credit Card Processing
            Integrating credit card processing with your POS system         Software companies may have different policies regarding:
            makes for faster transactions, easier bookkeeping, and          •   The types of payments that are supported
            smoother day ends. Most POS vendors list credit card            •   Software licensing fees
            processing in their quotes as a matter of course and make it    •   Software support fees
            look straightforward. But take care: implementing a cost-       •   The bank payment processing network you can use to
            effective credit card processing solution is not without            process your transactions
            pitfalls.
                                                                            Technical Support
            Third-party Payment Processing                                  Ask about ongoing support fees to avoid any surprises
            Software Companies                                              at a later date. Enquire whether technical support will
            Most POS vendors team up with third-party companies             be provided by your POS vendor or by their payment
            specializing in payment processing software to bring you        processing software partner. Your POS vendor may collect
            an integrated payment solution. Some of these third-party       an initial integration fee, which should be clearly listed in
            companies provide payment processing software only;             your quote.
            others provide both payment processing software and             If you are planning to accept debit cards, you may need to
            services.                                                       purchase a special PIN pad to process your transactions, in
            Your POS vendor may integrate with one or more payment          addition to the magnetic card reader you need for credit
            processing software companies. Investigate your options         cards. Is this included in the quote? Be sure that the quoted
            before you commit.                                              PIN pad is PCI Compliant.

            1-888-400-9185 | speedlinesolutions.com                                                                                        20
POS QUOTE DECODER
Introduction Perspective      Hardware        Software      Installation      Support        Add-ons     Conclusion

                                                                                        Contents                   Credit Card Processing (cont’d)

            Software: Credit Card Processing
            Transaction Fees
            Transaction fees are set by the bank or processing network            Crack the code:
            that manages your merchant account. Your POS vendor has no             Is your POS vendor partnering with a third-party to
            control over these fees. As a rule, card-present transactions           provide integrated credit card processing?
            where you collect a signature incur the lowest fees. Ask your          What types of payments are supported? Credit cards?
            bank or processing network for details.                                 Debit cards? Gift cards?
            Transaction Speed                                                      Can you process credit cards through your existing
            To authorize a credit card, data travels over a standard phone line     bank or processing network, or do you need to open a
            or via the Internet. While dial-up authorization can take up to 20      merchant account with a new company?
            seconds, Internet authorization occurs in two to three seconds.        Are there licensing fees associated with the use of the
            The best scenario is Internet processing with a dial-up backup.         payment processing software?
            This requires an Internet connection with a static IP address          Are there additional fees for software support?
            and a phone line connected to a POS modem as a backup. A               What transaction fees apply?
            backup line ensures that if you lose your high-speed connection
                                                                                   How long does it take to process a transaction?
            temporarily, processing continues without interruption.
                                                                                   What is your liability for credit card security?
            Does your POS vendor support both Internet and dial-up
            processing? Make sure the cost of a modem is included in your          Is your POS vendor meeting the Payment Card
            quote. Consider the ongoing cost of an Internet connection as           Industry standards?
            you evaluate quotes.

            1-888-400-9185 | speedlinesolutions.com                                                                                            21
POS QUOTE DECODER
Introduction Perspective         Hardware                                       Software      Installation     Support        Add-ons     Conclusion

                                                                                                                         Contents                               Online Ordering

            Software: Credit Card Processing
            Credit Card Security                                                                                  Why you need to choose a PCI-compliant POS
            The merchant agreement you sign with Visa or MasterCard
            states that you agree to comply with payment card industry                                            When you swipe a credit card for authorization, several
            security standards. Penalties for non-compliance include                                              pieces of confidential information travel from your
            hefty fines and withdrawal of credit card processing                                                  terminal to your payment processor. Your terminal
            privileges.                                                                                           transmits the account number, the expiration date,
                                                                                                                  and a verification code that Visa and other credit card
                                                                           A PABP-compliant POS, such             companies use to confirm the transaction.
             PCIREADY
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                                                           91 23

                                                                           as SpeedLine, that fully protects
                                                   56 78
                                           12 34
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                                          IT CA HIJ KL

                                                                                                                  None of this information should be stored on your
                                               RD
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                            12 34            AB CD
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             PA-DSSVALIDATED
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                                                                           customer credit card information
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                                                                                                                  computer. However, depending on the POS system
                                                                           is required for PCI compliance
                                                                                                                  you are using, the data may remain on your machine. If
            As of July 2010, merchants (including restaurant operators)                                           hackers gain access to that goldmine of information, they
            are required to use only Visa PABP or PCI PA-DSS validated                                            can create copies of all the credit cards that ever passed
            point of sale and payment applications. Before you purchase                                           through your card processing terminal.
            a POS, make sure it is compliant.                                                                     Credit card companies such as Visa and MasterCard are
                                                                                                                  cracking down on merchants that store credit card data
            Find out which POS vendors have been validated compliant.
                                                                                                                  improperly: Should a hacker skim improperly stored
                                                                                                                  data from your system, you may not only face fines and
                                                                                                                  withdrawal of processing privileges, but you may also be
                                                                                                                  liable for cardholder notification charges and losses.

            1-888-400-9185 | speedlinesolutions.com                                                                                                                          22
POS QUOTE DECODER
Introduction Perspective     Hardware        Software      Installation      Support        Add-ons     Conclusion

                                                                                       Contents                         Online Ordering (cont’d)

            Software: Online Ordering
            Online ordering drives traffic and boosts sales for many          Discuss your options with your vendors. Request a list of
            restaurant companies. Even if you don’t plan to offer online      companies who have integrated online ordering menus with
            ordering right away, leave your options open: evaluate the        the vendor’s point of sale system and visit their Web sites.
            cost and quality of the online ordering solutions supported
            by POS vendors before you buy.                                    Setup Costs and Fees
                                                                              Keep in mind that online ordering sites cost money to
            Online Ordering Flexibility                                       design, maintain, and upkeep. When you evaluate quotes,
            Some POS vendors offer only one integrated online                 take into consideration both initial setup and ongoing costs.
            ordering solution. This makes the initial choice easy, but can
            leave you in a lurch down the road if you choose to part          Ask about setup and integration fees. Does the price go
            ways with your POS provider. Not to mention the fact that         up if you have more than one location? Is design included?
            the provided solution may not be cost-efficient over time.        Can you cancel anytime, or are you under contract for a set
                                                                              period?
            Other POS vendors give you the option to choose from
            several online ordering providers, or may even work on            Find out what support services are available. Find out about
            integration with the online ordering provider of your choice.     ongoing fees for Web hosting, menu changes, support, and
            This may complicate your initial selection: finding the best      order monitoring.
            solution for your business requires some research, since
            fee structures vary among online ordering providers. But
            ultimately, the flexibility to choose will help you find the
            provider that will best serve your needs.

            1-888-400-9185 | speedlinesolutions.com                                                                                         23
POS QUOTE DECODER
Introduction Perspective    Hardware        Software     Installation      Support        Add-ons   Conclusion

                                                                                     Contents                    Installation

            Software: Online Ordering
            If your POS vendor gives you the option to select your own
            online ordering provider, download this step-by-step guide
            to choosing an online provider.
            Remember that customers who order online spend 17%
            more on average than guests who walk in or who order by
            phone. You can use this figure to estimate how many orders
            you will need monthly to cover your costs and turn a profit.

              Crack the code:
               How many online ordering options does the
                company support?
               What if you want to use a different online ordering
                service?
               What is the initial setup cost? What is the
                integration fee?
               What are the ongoing monthly costs?

            1-888-400-9185 | speedlinesolutions.com                                                                      24
POS QUOTE DECODER
Introduction Perspective      Hardware        Software       Installation        Support        Add-ons       Conclusion

                                                                                           Contents                      Data Conversion & Databases

            Installation
            You will get more from your point of sale system—and recover           Expenses
            your investment faster—if you and your staff know how to use           Be aware that installation costs listed in a POS quote may or may
            it well. A professional installation and thorough training are         not include the installer’s travel expenses. Always confirm that
            critical.                                                              travel expenses are included in the cost. Some companies provide
                                                                                   only an estimate, which they may adjust when they confirm travel
            Installation Options
                                                                                   arrangements. Ask for a firm figure to avoid cost overruns.
            Length and cost of an installation can vary greatly from one POS
            vendor to the next. Some POS vendors sell self-installation kits.      Even though having on-site support when you start using your POS
            Others provide four-day, in-depth installation and training with a     may add to the cost of your installation, it is highly recommended.
            certified restaurant POS specialist.                                   Processing live transactions often reveals problems that remained
                                                                                   hidden in a test environment. An on-site installer will ensure that
            Which options are best? First, find out what is included. A
                                                                                   your menu is pricing correctly, caller ID is fully functional, and
            thorough POS installation should include initial hardware setup,
                                                                                   credit card processing proceeds without a hitch. Without on-site
            software configuration, menu building, training, and on-site
                                                                                   help, you may have to iron out the kinks on the phone with tech
            support when you go live. Request a typical installation schedule
                                                                                   support, or worse, be left to find a solution on your own.
            to confirm the details.
                                                                                   A POS installation specialist should take you through a full day,
            Qualifications                                                         troubleshoot any hardware issues, make pricing adjustments or
            Ask about the POS installers’ qualifications: Are they certified       coupon changes as required, and help you complete your first day
            installers? How many hours of training did they complete? How          end. The trainer’s expertise frees you to focus on learning how to
            many installations did they attend as part of their training?          use your POS for maximum control and profit, and spares you the
            Discuss your training needs with your POS vendor.                      stress involved in deploying a new technology solution.

            1-888-400-9185 | speedlinesolutions.com                                                                                               25
POS QUOTE DECODER
Introduction Perspective    Hardware        Software     Installation      Support        Add-ons     Conclusion

                                                                                     Contents                                  Menu Building

            Installation
            Data Conversion                                                 Loading a Street Database
            If you already have a POS system, you may wish to transfer      When new customers call, a street database enables
            data to your new system. Customer information is highly         your POS to auto-complete address fields with accurate
            valuable and can help kick start your marketing and sales       information—including the correct Zip code, which
            forecasting with your new POS. Ask your POS vendor if           employees often forget to enter. Having accurate customer
            data conversion is possible and how much it costs.              information is invaluable if you’re planning to use your
                                                                            database to mail targeted offers to customers.
            Loading a Prospect Database
                                                                            A street database is also invaluable if you want to set
            If this is your first POS, you may wish to ask POS vendors
                                                                            delivery zones and fees for a delivery operation.
            to provide a quote for a database of prospects in your area.
            Pre-loading a prospect database minimizes data entry for
            new customers and can give your database marketing a head
            start.
            Generally, the more prospects in the database, the more
            expensive it will be. When you compare quotes, make sure
            you know how many records each POS vendor proposes to
            load on your system.

            1-888-400-9185 | speedlinesolutions.com                                                                                      26
POS QUOTE DECODER
Introduction Perspective     Hardware        Software     Installation      Support        Add-ons   Conclusion

                                                                                      Contents                    Support

            Installation
            Menu Building
            Before your installation, your POS vendor should build
            menu screens customized to your restaurant menu. During
            the installation, your trainer will make last-minute tweaks
            and ensure that all your menu items price properly.
            If you’ve selected a software package with an inventory
            module, ensure that the menu provided by your POS vendor
            is inventory-ready, even if you don’t plan to start using the
            module right away. Preparing a menu for inventory requires
            more effort on the part of your vendor, but it will save a
            lot of time later when you’re ready to implement inventory
            controls.

             Crack the code:
                What exactly is included in the installation fee?
                Are all travel costs included?
                What additional installation services do I need?
                What training and experience does the installer have?
                Is there adequate training time included for my staff?

            1-888-400-9185 | speedlinesolutions.com                                                                   27
POS QUOTE DECODER
Introduction Perspective     Hardware       Software      Installation      Support        Add-ons    Conclusion

                                                                                      Contents                              Support (cont’d)

            Support
            When your staff comes to rely on a POS system, you cannot        When you purchase a POS, you enter into a long-term
            afford downtime. If your system freezes during dinner rush,      relationship with your vendor. Don’t short-change yourself
            you’ll expect a quick response from your vendor to help you      by making a decision based on the initial price tag alone:
            get back on track.                                               Good after-sale service will save you time and money for
                                                                             years to come.
            Good support after the sale is critical to ensure your
            success. Before you buy a point of sale system, ask your POS
            vendor about support, training, upgrades, and other services.
            Most POS vendors offer telephone support. A technician can
            easily access your system remotely to troubleshoot any issue
            that arises. In fact, most POS quotes include the cost of a
            remote access license, to enable technical support agents to
            access your system in order to fix problems, adjust settings,
            perform maintenance, or install upgrades. Telephone support
            is often more efficient and cost-effective than on-site
            support, since the technician does not have to travel to your
            location to solve your issue.
            Nevertheless, not all POS providers offer stellar service and
            support. Ask questions—especially of references—to assess
            after-sale service before you make a purchase.

            1-888-400-9185 | speedlinesolutions.com                                                                                       28
POS QUOTE DECODER
Introduction Perspective    Hardware        Software     Installation     Support        Add-ons    Conclusion

                                                                                    Contents                                   Add-ons

            Support
              Crack the code:
               What is the cost of ongoing support?                        How many software upgrades did the vendor release in
                                                                             the last five years?
               Does the vendor offer a variety of support plans? What
                is the cost of each plan?                                   Are upgrades free with a support contract? Can they be
                                                                             purchased separately?
               What is the vendor’s average response time?
                                                                            Will upgrades run on your existing hardware or will you
               What happens if you have neglected to renew your
                                                                             have to upgrade your hardware too?
                support plan and you desperately need help?
                                                                            Can you request new features you would like to see in
               Is any training included as part of a standard support
                                                                             future upgrades?
                subscription beyond what is provided during the initial
                installation?                                               Does the POS vendor offer other after-sale services
                                                                             that may be valuable to you, such as menu management
               Does the vendor offer other supplemental training?
                                                                             or database marketing?
                Videos and tutorials? Online resources? Webinars? User
                forums?
               What documentation is included with the software? Is it
                revised with each new release?

            1-888-400-9185 | speedlinesolutions.com                                                                                    29
POS QUOTE DECODER
Introduction Perspective     Hardware        Software       Installation      Support        Add-ons      Conclusion

                                                                                        Contents                              Cost of Ownership

            Add-ons
            Most high-end POS systems can be integrated with a                 To read more about POS integration with new technologies,
            variety of add-ons, including online, mobile, self-service, and    visit www.speedlinesolutions.com to download the next
            enterprise products and services.                                  article in this series, entitled “6 Keys to Future-Proofing Your
                                                                               POS Investment.”
            While you may not wish to add these capabilities today, don’t
            let that deter you from exploring possibilities: Choosing
            a vendor who offers few integration options may limit                Crack the code:
            your future growth. Make your choice with tomorrow’s                  Is the system open to the kinds of technologies that I
            innovations in mind and select a solution that offers you the          may want to integrate in the future?
            most flexible options.                                                Can the system interface with the applications and
                                                                                   technologies I am using now?

            1-888-400-9185 | speedlinesolutions.com                                                                                         30
POS QUOTE DECODER
Introduction Perspective     Hardware       Software      Installation      Support        Add-ons    Conclusion

                                                                                      Contents

            Cost of Ownership
            If this guide asks more questions than it answers, that’s by
            design: To decide which POS vendor offers the best value           The Real Cost of Ownership
            for your investment, you’ll need to ask plenty of questions.       Before you buy, consider the overall cost of ownership.
            Once you’ve narrowed your list down to a few contenders,           A POS system that limits your growth may cost you
            a careful quote review with each sales rep is well worth your      dearly over time.
            time. Get all the answers you need before you buy: making a        Watch for these warning signs:
            smart POS investment now will pay off for years to come.            Software upgrades not included in your support cost.
                                                                                Software upgrades that require hardware upgrades.
             Beware of Hidden Costs                                             Poor support that could result in downtime.
             POS quotes can sometimes conceal hidden costs. Look                The core system meets your needs now, but
             out for these common extra charges that may be sprung               integrations with new technology are prohibitively
             on you after the fact:                                              expensive (or not possible).
              Variable installation costs: Watch out for quotes that           The system is not PCI-compliant: If you are a victim of
               give an estimate for the installer’s travel expenses or           credit card fraud, the penalties could be devastating.
               simply state “plus expenses.”
              Shipping and handling costs not included.
              Hardware guarantees that cover parts only.
              Missing hardware components (especially battery
               backups, surge protectors).

            1-888-400-9185 | speedlinesolutions.com                                                                                    31
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