PORTUGAL BETTING FOCUS - Industry Report - BtoBet
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Industry Report PORTUGAL BETTING FOCUS
CONTENTS
1.
INTRODUCTION
2. D EMOGRAPHIC AND TECHNOLOGICAL OVERVIEW
3. M ARKET OVERVIEW
4. S PORTS BETTING
5. PLAYER PREFERENCES
6. P
LAYER ENGAGEMENT
7. B TOBET’S LOCALISED SOLUTIONS
1.
INTRODUCTION
Portugal has always bore the reputation as one of Europe’s most highly
performing markets. Characterized by a strong regulatory framework and
a high consumer interest, the Portuguese iGaming market has consistently
been met with a high level of interest by mainstream brands which have
always regarded with interest regulated markets with a high player
engagement.
But how has the market reacted to the Covid pandemic? What are the local
player preferences? And how appealing is their engagement rate?
2. Portugal Total
DEMOGRAPHIC AND Population
TECHNOLOGICAL OVERVIEW 10.18
MILLION
Portugal has a population of 10.18 million people, and
whilst its population is not one of the largest in Europe, the
country registers one of the highest player engagement in
the continent
Mobile Connection Internet Users Mobile Internet
Taking Portugal's population into perspective, The same high penetration rate is also relevent With its 8.14 million mobile internet users,
the country has a mobile connectivity of 155.1% when it comes to internet users, which as at Portugal’s mobile internet users as a percentage
considering that there are currently 15.8 million January 2021 amounted to 8.58 million. This of total internet users stands at 94.9%.With an
mobile connections. This however results in a results in a penetration equivalent to 84.2% of average daily time of 3 hours 7 minutes spent
year-on-year decrease of -3.6% when compared the total population. The internet users were using mobile internet, Portugal’s mobile internet
to January 2020. deemed to have increased by 0.7% from 2020 usage is again when compared with other
to 2021. Western European countries such as France
with its 2 hours 17 minutes.
When it comes to device ownership, 98% of
98.0 % internet users aged 16 to 64 own a smartphone,
84.9% own a laptop or desktop computer, with
The country registered an impressive increase
in terms of download speed for both mobile
Internet Users 50.9% owning a tablet. internet connections and fixed internet
own a smartphone connections. At 43.36 MBPS there was a
With internet users spending 7 hours 20 minutes 14.3% year-on-year download speed increase
each day using the internet, this is relatively
84.9 %
for mobile internet connections, whilst fixed
higher than other Western European internet connection download speeds
countries such as France, where the registered a 37.8% increase to 139.93
Internet Users
total usage of the internet MBPS.
own a laptop desktop computer
is equivalent to 5 hours
50.9 %
37 minutes. 139. 93 +37.8%
MBPS Year-on-year increase
Internet connection speed
Internet Users
fixed internet conection speed
own a tablet
3.
MARKET
OVERVIEW
GROSS GAMING
REVENUE
In Q2 2021, the gross gaming revenue generated by the the online casino
and sports betting verticals amounted to €125 million euros. This is an
GGR FROM ONLINE increase of €56.3 million than that recorded in the same period of 2020. At
GAMBLING AND BETTING
the same time this is also €3.3 million less than that registered for Q1 2021.
The quarterly GGR decrease resulted from the drop in revenue or both
online sports betting (-3%), and online casinos (-2.2%).
Gross revenue from sports betting amounted to €67.5 million euros,
representing 54% of the total GGR.
MARKET-SHARE
ONLINE CASINO 45.0% 45.1% 52.6% 69.8% 46.0%
2T 2017 2T 2018 2T 2019 2T 2020 2T 2021
ONLINE SPORTS BETTING 55.0% 54.9% 47.4% 30.2% 54.0%
Gross revenue from online gambling Licenses issued
125.0 million
and betting (€M) Licenses granted to operate
Gross revenue from online gambling and betting
online gambling and betting (No.)
Evolution 1st T 2017 - 2nd T 2021 Gross revenue - games of chance
Gross revenue - sports betting at odds ONLINE CASINO AND SPORTS BETTING
GROSS REVENUE - Q2 2021 - PORTUGAL
4.
SPORTS BETTING
SPORTS BETTING VOLUME The Serviço de Regulação e Inspeção de Jogos (SRIJ), which is the
JANUARY 2020 UNTIL JUNE 2020 (M€) Portuguese authority responsible for monitoring, inspecting and
regulating land-based games of chance and online gambling, indicated
that in the months prior to the disruption of the sports calendar due to the
onset of the Covid pandemic – namely January and February 2020 – the gross
gaming revenue of sports betting averaged that recorded for the preceding
months. However, the authority indicated that a sharp fall was registered
from March onwards, with April recording the lowest bet volume placement
amounting to €7.7 million. This sharp decline reflected the suspension of all
sports activities due to the worldwide restrictions imposed by governments.
In fact the financial data provided by the SRIJ indicates that March represented
a fall of €25.8 million in bets placed when compared to February, with April
registering a further decrease of €23.1 million in the volume of bets when
compared to March. (Table 1)
Betting Volume Monthly variation
The resuming of some of the sports events in May was reflected in the volume of bets placed for that month, which amounted to €27.4 million, an
increase of €19.7 million from the previous month. This further increased to €55.6 million in June a month-on-month increase of €28.2 million.
Particularly in June, the return of some of the most sought football leagues contributed to a significant increase in the volume of bets placed on
football events. The volume of bets placed on football matches eventually surpassed the values that were observed in the months immediately
preceding the commencement of the pandemic, with the total volume of bets reaching 48 million euros.
By competition, the Portuguese Premier League contributed with 25.6% of the volume of bets placed in the sport, followed by the Spanish La Liga,
the German Bundesliga, the English Premier League and Serie A which represented respectively 14.3%, 8.6%, 5.9% and 5.8% of total football betting.
4.1
SPORTS BETTING
DID 2021 KEEP THE SAME
MOMENTUM?
SPORTS BETTING GGR
In the meantime the GGR for the first six months of
2021 amounted to €253.3 million, with online
sports betting maintaining a predominant
marketshare with €137 million when
compared to the €116 million generated by
online casinos.
Online sports betting generated a GGR
of €69.5 million during the first quarter
of 2021, with Q2 registering a slight
decrease of 3% with its €67.5
million. The GGR generated during
Quarter Quarter Quarter Quarter Quarter Q2 is further significant when taken
in contrast of that registered during
Gross revenue Homologous Year-on-Year Quarterly variation Q2 2020 which was heavily impacted
variation
by the disruption of the sports calendar. In
fact whilst the gross gaming revenue for online
sportsbook during Q2 2020 amounted to €20.8
million, this increased by 224.9% to reach the
€67.5 million registered April and June this year.
5.
PLAYER
PREFERENCES
SPORTS BETTING
Football was the sport with the highest volume of bets,
representing 77.48% of the total volume of sports bets placed.
On the other hand bets placed on tennis and basketball
Other Basketball
accounted for about 18% of the total volume with 9.63% and
NBA
Others 8.74% respectively.
Other Tennis
Wimbledon Tennis Uefa Euro 2020 In terms of sports competitions, Euro 2020 represented
Rome Open 14.3% of the total volume of bets placed. The Portuguese
Primeira Liga
Madrid Open Premier League, the English Premier League, the Spanish La
Roland Garros Open
Liga and Italian Serie A represented respectively, 11.7%, 6.1%,
Premier League
5.9% and 4.9% of the total bets placed.
La Liga Tennis was the second sport with the highest volume of bets
Serie A (Italy) in Q2 2021, with the Roland Garros tournament attracting
21.7% of the total bets placed for tennis.
UEFA Champions League
Ligue 1
The NBA was also very popular with local players attracting
Other Football
63% of the total volume of bets placed for basketball.5.1
PLAYER PREFERENCES
ONLINE CASINO
Poker
Slots, with their 75% of the total volume of bets placed, were
the most preferred game of choice for players when it comes
Banca Francesa
Tournament mode poker to online casinos.
In turn, bets on French Roulette represented 10.14% of the
total, followed by Blackjack with 5.35%.
Slot machines
French roulette
75.99 % of total betting volume
SLOT MACHINES - ONLINE CASINO6.
PLAYER ENGAGEMENT
During Q2 2021, there were around 653.2k players who placed at least that occurred in Q2 2021, 63.3% of them reported to players under
one bet or stake in online sports betting or online casino. This resulted in the age of 35 years.
a decrease of 15.2% in player engagement when compared to Q1 2021
(770.5k). As of June 2021, there were 93.6k registered players who were self-
excluding from gambling and betting. This results in an increase of
Of the total number of players who were active during Q2 2021, 39.9% 7,500 players from those in Q1.
placed their bets exclusively on sports betting, with 26.2% playing only
on online casinos. On the other hand 33.9% of the players engaged Age
themselves in both online sports betting and online casino. 18 -24 25 -34 35 -44 45 -54 55 -64 64 + Groups
The data published by the SRIJ also indicated that the number of players
who only engaged themselves in sports betting increased by 4.5% when
compared with the previous quarter.
In the meantime data published by the SRIJ for Q2 2021, indicates
that there were 151.9 thousand player registrations. This results in a
decrease of 177.6 thousand in relation to the previous quarter (329.4
thousand new player registrations).
The SRIJ indicated that as of June 2021, 60.9% of the total number of
players were between 25 and 44 years of age. On the other hand those
players falling between the 18 and 24 years old bracket represented players distribution Registered players
22.4% of the total registered players. Regarding the new registrations per age group (2T 2021) Non-registered playersLIMITLESS MARKET
7. 60+ Sports
+2000 Markets
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LOCALISED
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