PLANNING 2021. SWITZERLAND CONVENTION & INCENTIVE BUREAU (SCIB) - MYSWITZERLAND.COM/MEETINGS - STNET.CH
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Planning 2021. Switzerland Convention & Incentive Bureau (SCIB). MySwitzerland.com/meetings
MarketingActivities SCIB
SCIB Planning 2021
BENELUX
01/01/2021 – Belgium: eNewsletter Comments Cost CHF
31/12/2021 News and original ideas from 0
6 eNewsletters are planned through the year. Short the Swiss partners are always
and attractive new ideas sent to 1200 clients of our welcome!
database. eNewsletters will be sent out in January,
March, May, September, October and December.
News and original ideas from
the Swiss partners are always
welcome!
01/01/2021 – Belgium: www.MySwitzerland.com/meetings Comments Cost CHF
31/12/2021
Total Number of visits.
01/01/2021 – Belgium: Stand alone-eNewsletter Comments Cost CHF
31/12/2021 Content provided by partner 500
Special Edition of eNewsletter in SCIB Belgium format and edited by SCIB.
about your destination. Content provided by partner Max 2 partners/year. First
and edited by SCIB. Goes out to approximately 1700 come, first served.
buyers.
Content provided by partner
and edited by SCIB.
Max 2 partners/year. First
come, first served. Price not
including VAT.
01/01/2021 – Belgium: Communication on the portal for the Comments Cost CHF
31/12/2021 management assistants: Assistant Club.be - teaser in their monthly 500
AssistantClub.be is an online platform for assistants eNews sent to ± 4000 emails:
and secretaries in Belgium.The purpose of introduction to an article and
AssistantClub is to bring assistants together with link to their or your website
information, interaction and networking. Every week, - one editorial/article on their
they make a selection of articles that assistants should website in 2 languages. - teaser in their monthly
read about career, office, travel, meetings, incentives, Content delivered by the eNews sent to ± 4’000 emails:
tools and wellbeing at work. For each category they Swiss partner introduction to an article and
suggest interesting websites. SCIB started a link to their or your website
collaboration in 2016 and will be present in their - one editorial/article on their
communication on a regular basis throughout the year: website in 2 languages.
articles on their website, dedicated eNewsletters, Content delivered by the
teaser in their eNewsletter Swiss partner
The website has an average of 8’000 unique visitors a
month, unique readers 200.
For partner: - teaser in their monthly eNews sent to ±
4000 emails: introduction to an article and link to their
or your website
- one editorial/article on their website in 2 languages
© Schweiz TourismusMarketingActivities SCIB – Budget SCIB – BENELUX
01/01/2021 – Belgium: Databasemanagement/Télémarketing and Comments Cost CHF
31/12/2021 RFP Management
Ongoing update of our database, qualifying of
prospects and maintenance of existing contacts.
01/01/2021 – Belgium: Sales Calls Comments Cost CHF
31/12/2021
Sales Calls to incentive houses, PCO’s, corporates
and associations. In-house presentation for large
agencies : breakfast meeting or business lunches.
Related travel expenses.
01/01/2021 – Belgium: Association Marketing Research Comments Cost CHF
31/12/2021 Aim is to qualify 20 ICCA
As a long term strategic process the aim is to focus
more on the association market. The leads are leads and follow-up leads and
researched and quantified via the ICCA database to contacts from past research.
attract potential association conferences to
Switzerland. There are more than 550 associations
with HQ in Belgium, organizing congresses with more
than 300 participants abroad.
01/01/2021 – Belgium: Prospect and develop Swiss-affine Comments Cost CHF
31/12/2021 companies Swiss- and Swiss-affine
Ongoing update and develop new contacts with companies :
societies in Belgium and Luxembourg having an affinity - receive our eNewsletter
to Switzerland. - are invited to our events
18/01/2021 – Belgium: Associations Event / Dinner by Meeting Comments Cost CHF
21/01/2021 Matters Participation at the event. 1'800
The idea is to create a social group of mice oriented Networking aperitif followed
tourist offices/convention bureau’s (liked the Oysters in by a walking-diner. In order to
London). Malta, Ireland, Switzerland, France are have a good balance between
joining forces and will be hosting an event for meeting planners and
association planners in Brussels: 10 different countries suppliers, the participation will In order to have a good
and 25 various convention bureau’s. be limited to max 2-3 Swiss balance between meeting
Partners. Number of expected planners and suppliers, the
Date and venue to be confiirmed guests: 70 participation will be limited to
max 3 Swiss Partners. Price
not including travel cost, nor
accommodation nor VAT. First
come, first served.
01/03/2021 – Belgium: Study Trip: “Winter” study trip Comments Cost CHF
31/03/2021 0
Organization of a study trips for Belgian PCO’s and
incentive houses.
Participation of 8-10 meeting planners from PCO’s and
incentive houses in a winter destination. Duration: 3
days/2 nights. Idea is to combine if possible a city and Partners to cover the costs for
a mountain destination close to the city. the land arrangement. Total
10-12 people, 3-4 nights.
Invitation will be sent out via BBTonline. Online media Combination of 2 destinations:
release will be published after the trip. city+ winter destination.
Dates and destinations tbc
Printed: 17.03.2020 - Page 2MarketingActivities SCIB – Budget SCIB – BENELUX
03/05/2021 – Luxembourg: Business Lunch in Luxembourg Comments Cost CHF
31/05/2021 A short presentation during 1'000
SCIB Belux will invite corporate clients for lunch in the aperitif will be followed by
Luxembourg City. Swiss Partners will have the a typical Swiss 3 courses
possibility to join. Event will take place at a special menu. We expect ± 20
venue or in a famous restaurant and if possible in the corporate clients mainly from
presence of the Swiss ambassador in Luxembourg. Switzerland or companies with Open to Subpartner
affinity for Switzerland. Possiblity to be represented
Possiblity to be represented by a local partner. Local
by a local partner. Local partners are welcome to join
partners are welcome to join depending on the total
depending on the total number of partners.Maximum
number of partners. Max 5 5 partners. Priority to the
partners. Priority to the destinations. Price not
destinatons. First come first including travel cost, nor
served. accommodation nor VAT
24/06/2021 – Belgium: 17th Switzerland Meeting Trophy Comments Cost CHF
27/06/2021
17th edition of the Meeting Trophy, rally through
Switzerland. Recruiting and guidance of the Belgian
team (director or senior account managers from
incentive houses and PCO’s). Participation of a media
representative. Follow-up including i.e dinner after the
event.
Date and route tbc
28/06/2021 – Belgium: BBT online : speed dating workshop Comments Cost CHF
28/06/2021 Summer edition Possiblity to book a table. 1'600
BBT online will organize a B2B event, speed date Local partners are welcome to
workshop for the Belgian meetings and incentives join.
agencies. 80 suppliers and 120 planners are expected.
Speed date workshop followed by walking dinner.
Mainly agencies.120 participants expected. Good Open to Subpartner
opportunity to meet the major agencies. There is also a Possiblity to book a table.
second worshop on Tuesday at lunch time for Cost between 1475 € and
corporate & association planners (only possible in 1575 €. Local partners are
combination with the worskhop on Monday evening) welcome to join. Special price
Date and venue tbc as from 5 tables/Swiss
partners through SCIB. Not
including VAT.
11/10/2021 – Belgium: Annual Networking Events in Brussels. Comments Cost CHF
28/10/2021 - Local partners are welcome 2'500
Organization of our traditional Networking Event for our to join depending on the total
clients and new potential clients. First evening number of partners in order to
dedicated to corporate & association meeting planners, maintain a balance between
second to the incentives houses & PCO’s. Number of suppliers and clients. If a
participants expected: 80 destination could not make it Open to Subpartner
Dates & theme: tbc and is interested to take part, Local partners are welcome to
there will be a possibility to be join depending on the total
represented by a local partner number of partners in order to
- Number of local partners : maintain a balance between
max one local per destination suppliers and clients. If a
destination could not make it
and is interested to take part,
there will be a possibility to be
represented by a local
partner.
Maximum one local per
destination. Price not
including travel cost, nor
accommodation, nor VAT
06/12/2021 – Belgium: BBT online : speed dating workshop Comments Cost CHF
06/12/2021 Winter edition Possiblity to book a table. 1'600
BBT online will organize a B2B event, speed date Local partners are welcome to
workshop for the Belgian meetings and incentives join.
agencies. 80 suppliers and120 planners are expected.
Speed date workshop followed by walking dinner.
Mainly agencies.120 participants expected. Good Open to Subpartner
opportunity to meet the major agencies. There is also a Possiblity to book a table.
second worshop on Tuesday at lunch time for Cost between 1475 € and
corporate & association planners (only possible in 1575 €. Local partners are
combination with the workshop on Monday evening) welcome to join. Special price
Date and venue tbc as from 5 tables/Swiss
partners through SCIB. Not
including VAT.
Printed: 17.03.2020 - Page 3MarketingActivities SCIB – Budget SCIB – BENELUX
01/01/2021 – Belgium: Key-Media Management Comments Cost CHF
31/12/2021
- eNeswsletters sent to dedicated media recipients
(special interest media, daily press, trade media..)
- Integration of “Meetings” related articles in the regular
media mailing of ST
- Integration of a media representative on study trips in
order to get best editorial coverage.
The main “meetings” magazines are :
• Headquarters Magazine : 8500 copies /6x year +
online
• Boardroom Magazine: new magazine (specialized in
association management & events) 8000 copies/4x
year + online
Online :
• Associationplanner.eu : dedicated newsletter annex
portal site targeting over 1995 associations executives
headquartered in Brussels .10 times a year.
• Corporateplanner.be:dedicated newsletter annex
portal site targeting over 2’000 meetings planners in
Benelux and France.10 times a year.
• BBT online : Take 5 E-Newsletter: circulation
19’000/every 3 weeks
• Meeting Media Company : E-Zine, bi-monthly e-news
sent to 17’000 association and corporate planners
worldwide; 11’000 in Europe; Average number of
webvisitors: 15’000 per month.
• Boardoom eNewsletter sent to 16’000 contacts.
01/01/2021 – Belgium: Communication package: Focus on Comments Cost CHF
31/12/2021 Associations - Detailed annual 4'000
SCIB Brussels always tries to get media coverage in media/communication plan at
the Belgian magazines and to integrate the partners the beginning of the year and
where it’s possible. complete reporting at the end
With this “communication” package, we will provide the of the year. Content delivered
interested partners a detailed annual communication by the partner. Content delivered by the
plan featuring their destination and key selling points partner. Price not including
through different specialized media in the meetings or VAT
congress business.
Media Package with focus on associations
•Advertorial 2 pages in Boardroom Magazine
circulation 8’000 (you will pay for 1)
•Insert in the e- Zine of Boardroom sent to 16000
contacts
•Insert in the Associationplanner.eu e-news sent to
1’995 contacts and online content on the website
•Insert in the Corporatepanner.be e-news sent to 2’000
contacts and online article on the website
Printed: 17.03.2020 - Page 4MarketingActivities SCIB – Budget SCIB – BENELUX
01/01/2021 – Belgium: Communication package: Focus on Comments Cost CHF
31/12/2021 corporate meetings & incentives - Detailed annual 2'000
SCIB Brussels always tries to get media coverage in media/communication plan at
the Belgian magazines and to integrate the partners the beginning of the year and
where it’s possible. complete reporting at the end
With this media package, we will provide the interested of the year. Content delivered
partners a detailed annual media planning featuring by the partner. Content delivered by the
their destination and key selling points through partner. Price not including
different specialized media in the meetings or incentive VAT
business.
Focus on corporate market:
• Article with pictures, logo during one month on the
website Meeting Media Company.
• Insert in the E-Zine bi-monthly e-news sent by
Meeting Media Company targeting 17’000 contacts
worldwide (11’000 in Europe)
• Insert in the Corporatepanner.be e-news sent to
2’000 contacts and online article on the website
• One insert/teaser about your destination in one of the
eNewsletter of AssistantClub sent to 4000
management assistants in Belgium.
01/01/2021 – Belgium: SITE and MPI Meetings Communities Comments Cost CHF
31/12/2021
SCIB is SITE and MPI member in Belgium and aims to
actively attend their chapter meetings and benefit from
their educational sessions and overall networking
opportunities.
18/05/2021 – Belgium: IMEX Frankfurt Comments Cost CHF
21/05/2021
Attendance on the Switzerland booth. Meet and greet
clients from Belgium. Active communication in the
market prior to the event in order to drain as much
qualified visitors to the booth as possible
15/11/2021 – Belgium: IBTM World Barcelona Comments Cost CHF
15/12/2021 Registration via SCIB HQ.
Attendance on the Switzerland booth. Meet and greet
clients from Belgium. Active communication in the
market prior to the event in order to drain as much
qualified visitors to the booth as possible
Dates tbc
01/01/2021 – Netherlands: Prospect of Switzerland affine Comments Cost CHF
31/12/2021 companies. Repesentation of all Partners
Build up and qualify contacts within companies that by SCIB.
have an affinity for Switzerland. SCIB is member of the
Dutch Swiss Business Club and aims to actively attend
their meetings and benefit from their overall networking
opportunities.
01/01/2021 – Netherlands: eNewsletter. Comments Cost CHF
31/12/2021 Mailing of short and attrative 0
Mailing of short and attractive eNews. E-news. Several times per
year.
Partners to send in relevant
news with text and pictures.
No participation costs. Send in relevant news with
text and pictures.
01/01/2021 – Netherlands: Google Adwords. Comments Cost CHF
31/12/2021 Mailing of short and attrative
Promotion of our “Meetings” dedicated site through
Google Adwords. E-news. Several times per
year.
Partners to send in relevant
news with text and pictures.
No participation costs.
01/01/2021 – Netherlands: MySwitzerland.com. Comments Cost CHF
31/12/2021
Visits MySwitzerland.com/meetings.
Printed: 17.03.2020 - Page 5MarketingActivities SCIB – Budget SCIB – BENELUX
01/01/2021 – Netherlands: MPI networking meetings community. Comments Cost CHF
31/12/2021 Repesentation of all Partners
SCIB is MPI member in the Netherlands and aims to
actively attend their chapter meetings and benefit from by SCIB.
their educational sessions and overall networking
opportunities.
01/01/2021 – Netherlands: Telemarketing / database Comments Cost CHF
31/12/2021 management. Ongoing process by SCIB.
Ongoing update of our database, qualifying prospects
and maintenance of existing contacts.
Share information with
markets, especially after sales
calls and activites and using
the SCIB-database.
01/01/2021 – Netherlands: Study trip winter. Comments Cost CHF
31/12/2021 Landarrangement. 0
Organization of a winter study trip for meetingplanner
and a media representative. Total 10 persons.
Please let us know if you are
interested to welcome a study
trip from the Netherlands.
Partners to cover for land
arrangement. Flights and
Swiss Travel Passes paid by
SCIB and STS.
01/01/2021 – Netherlands: Study trip summer. Comments Cost CHF
31/12/2021 Landarrangement. 0
Organization of a summer study trip for
meetingplanner and a media representative. Total 10
persons.
Please let us know if you are
interested to welcome a study
trip from the Netherlands.
Partners to cover for land
arrangement. Flights and
Swiss Travel Passes paid by
SCIB and STS.
01/01/2021 – Netherlands: Sales Calls. Comments Cost CHF
31/12/2021 Repesentation of all Partners
Sales calls to incentive houses, PCO’s, corporates and
associations. by SCIB.
01/06/2021 – Netherlands: Meeting Trophy 2021. Comments Cost CHF
31/07/2021 Registration and organisation
17th edition of the Meeting Trophy rally through
Switzerland. Recruited and guidance of Dutch senior via SCIB headoffice.
account managers (incentive houses and PCO’s). Participation SCIB NL with
Participation of a media representative. Dutch team.
01/10/2021 – Netherlands: Annual Networking Event. Comments Cost CHF
31/10/2021 Participation of the event. 900
Organization of our traditional Networking Event for our
clients and new potential clients. Number of
participants expected: 25-30 meetingplanners. Date
and theme: tbc. Location tbc.
Program: welcome, presentation or workshop, dinner. Open to Sub-Partners.
Participation of the event.
Costs CHF 900 per partner.
Price not including travel
costs, nor accommodation nor
VAT.
01/11/2021 – Netherlands: IBTM fair. Comments Cost CHF
31/12/2021 Registration and organisation
Attendance on the Switzerland booth. Meet and greet
clients. Active communication in the market prior to the via SCIB headoffice.
event in order to drain as much qualified visitors to the Participation SCIB NL to make
booth as possible. NL planners visit the
Switzerland booth.
Printed: 17.03.2020 - Page 6MarketingActivities SCIB – Budget SCIB – BENELUX
01/01/2021 – Netherlands: Key Media Management. Comments Cost CHF
31/12/2021 Ongoing process.
Mailing of both SCIB print newsletter and E-
newsletters to dedicated media recipients (special
interests media, daily press, trade media etc.).
Integration of “Meetings” related articles in the regular
media mailing of Switzerland Tourism. Posting of
articles on the Media Corner. Invitation of meetings
media to the international ST media event. Integration
of a media representative into our regular study trips
to benefit from adequate editorial coverage.
Purchasing of advertorials and advertisements
depending on correlative editorial opportunities.
Printed: 17.03.2020 - Page 7MarketingActivities SCIB – Budget SCIB – CHINA
CHINA
01/01/2021 – SCIB: STM with special MICE track incl. Pre- or Comments Cost CHF
31/12/2021 Post Tour 2021 0
SCIB planning a special program for Meeting Planners.
The aims to use the STM platform by SCIB are:
- show the possibilities of organising events in
Switzerland by attending a large event Land Arrangement.
- meeting with specialized suppliers
- sharing their specific expectation with us during a
workshop
- getting to know the meeting and incentive destination
Switzerland better by participation to a specialized pre
tour.
01/01/2021 – SCIB: Study trip for corporate clients in Comments Cost CHF
31/12/2021 cooperation with one big agency 0
- Invitation of corporate meeting and incentive planners
in cooperation with one agency for a study trip to
Switzeland.
- 5 Clients + 1 MICE Agency + 1 SCIB;
- Destinations: tbc. Land arrangement.
01/01/2021 – SCIB: Webinar for agencies Comments Cost CHF
31/12/2021 500
SCIB China coordinates the invitation and online
registrations of chinese clients to attend the webinars.
Follow-up email to all registered clients is sent and
includes partners contact details and promotional
material. The participating partners receive full contact
details of the planners.
01/01/2021 – SCIB: Educational theme weekend event for Comments Cost CHF
31/12/2021 corporate with one agency and one partner. 3'000
Together with one agency, SCIB will invite 10
corporate clients with potential for Switzerland to a
weekend.
Programm:
- Educational: presentations about Switzerland as an Partner could register and
incentive destination towards the destination of spend the weekend with all
partner; the good quality clients, all the
- Networking lunches and dinners with the clients. accommodation during
- Date could be discussed. weekend, meals, transfer from
- Event place in China. city center to event venue,
event and sharing workshop
will be included.
01/01/2021 – SCIB: Marketing MEETING’s Comments Cost CHF
31/12/2021
Development of China (concentration on Beijing,
Shanghai, Guangzhou, Hong Kong and Taipei) as
main market for meetings and incentives. The focus
will be on the following activities:
- Handling of requests for proposals and database
management
- Sales calls MICE agencies in 1st tier cities and
potential MICE business T.O in 2nd tier cities
- Integration of MICE content in the leisure WeChat
and other social media channels
- E-newsletter in Chinese version 4 times per year
- Training of tour operators
01/03/2021 – SCIB: Switzerland Travel Experience (STE) Greater Comments Cost CHF
31/03/2021 China
The STE Greater China road show is the most
important leisure platform of Switzerland Tourism in
the Greater China markets. One location for business
functions in China (for all Mainland China, Hong Kong
and Taiwan markets).
SCIB China will represent all partners with a booth
shared with Embassy.
Printed: 17.03.2020 - Page 8MarketingActivities SCIB – Budget SCIB – CHINA
25/03/2021 – SCIB: 7th Asia Trophy with Kuoni Comments Cost CHF
27/03/2021 0
Rally through Switzerland to showcase the incentive
options to specialized agencies:
- one known destination with new ideas
- one unknown, new destination for the Asian markets
Participation of a team of 13 clients from China and Land arrangement.
Jingyi LV.
Invitation via SCIB in cooperation with Kuoni
01/04/2021 – SCIB: Roadshow and sales calls in Beijing, Comments Cost CHF
30/04/2021 Shanghai and Taipei. 4'000
Combination of:
- Indoors visits to agencies;
- Internal training of agencies.
Price not including travel cost
to and within China nor hotel
accomodation.
Included all events and
transportation to the sales
calls.
18/05/2021 – SCIB: IMEX Frankfurt incl. Pre or Post Convention Comments Cost CHF
20/05/2021 tour 0
Participation at the SCIB booth.
Individual and group appointments from China.
Tours to Switzerland:
- Pre or Post Tour with one hosted buyer group.
Land arrangement.
21/11/2021 – SCIB: IBTM Barcelona including Pre or Post tour to Comments Cost CHF
04/12/2021 Switzerland 0
- Participation of a SCIB team member to IBTM in
Barcelona
- Post tour to Switzerland in cooperation with one hotel
group or agency with 10 chinese clients.
- Destinations: TBC. Land arrangement.
IBTM date is tbc.
01/01/2021 – SCIB: Media coverage Comments Cost CHF
31/12/2021
Advertorial for MICE in Switzerland on
- News Papers
- MICE Related magazines
Intergrate with partners in the content and providing
advertisement space in the supplement for each Special request to be
participating partners discussed.
Printed: 17.03.2020 - Page 9MarketingActivities SCIB – Budget SCIB – FRANCE
FRANCE
01/01/2021 – e-mail news Comments Cost CHF
31/12/2021
Communication régulière avec les contacts de notre
database toute au long de l’année.
• 5-6 fois par an, nous envoyons une e-newsletter à
environ 2400 contacts avec des informations sur les
nouveautés en matière de séminaires en Suisse et des
articles sélectionnés de notre blog
01/01/2021 – e-mail news dédiée destination Comments Cost CHF
31/12/2021 Vous fournissez le contenu 500
Edition spéciale d’e-news dédiée à une destination, (texte et image). Nous
envoyée à environ 2900 contacts de notre DB. 4-5 mettons à disposition nos
sujets par newsletter. adresses qualifiées et nous
Possibilité de combiner avec un webinaire nous occupons de la mise en
page, du routage. Reporting Préparation contenu avec
(taux d’ouverture, taux de image
clics ...) possibilité pour une
destination de cumuler avec
un webinaire et de bénéficier
d’un prix special pour les deux
(800 CHF)
01/01/2021 – Content Marketing Comments Cost CHF
31/12/2021
Dans une stratégie de Inbound Marketing, nous
publions du contenu intéressant francophone pour un
public MICE sur notre page “marque”
www.news.suisse-conventionbureau.com.
Contenu est relayé à travers nos canaux de réseaux
sociaux pro (Linkedin, Twitter, facebook) y compris
ambassadeurs
But: développement de notre image professionnelle ,
génération de contacts + de leads
01/01/2021 – WEB-Marketing Comments Cost CHF
31/12/2021
Campagnes display ou éditoriales sur sites
sélectionnés (branding days ou bannières)
thématiques ou institutionnelles. Campagnes sur
Réseaux sociaux pro etc.
But: augmenter traffic sur notre site et visibilté et
prospection nouveaux clients.
01/01/2021 – E-Marketing: “content placement” destinations via Comments Cost CHF
31/12/2021 Outbrain ou similaire
Campagne au clic pour diffuser plus largement le
contenu Mice (en français) de vos sites internet
respectifs à un public français et générer ainsi plus de
traffic.
Campagne au clic. Le contenu est diffusé (sous forme
de recommandation) sur des sites premium, tel que
Orange Actu, TF1 news, 20minutes.fr, Le Parisien, La
Tribune, Libération, Europe1 etc.
01/01/2021 – E-Marketing: Campagne “content placement” Comments Cost CHF
31/12/2021 outbrain ou similaire MICE
Campagne au clic. Du contenu sélectionné de nos
pages “meetings” est recommandé et diffusé sur des
sites premium, tel que Orange Actu, TF1 news,
20minutes.fr, Le Parisien, La Tribune, Libération,
Europe1 etc.
Campagne toute l’année
But: créer du trafic sur MySwitzerland.com/meetings
01/01/2021 – Slideshare pour SCIB Comments Cost CHF
31/12/2021
Nous animons un compte slideshare pour héberger
nos différents documents PPT BtoB.
- prez hébergés sur landingpages
- prez publiés sur Linkedin (webinaires, prez de vente,
prez thématiques)
acces public
Printed: 17.03.2020 - Page 10MarketingActivities SCIB – Budget SCIB – FRANCE
01/01/2021 – Social Media: LinkedIn Company page + Twitter Comments Cost CHF
31/12/2021 @scib_fr “Meet in Suisse”
1) LinkedIn: Animer une page corporate SCIB
But: diffuser des informations en français sur les
réseaux sociaux aussi via un canal corporate. Notorité
du SCIB
2) Animer un compte Twitter pour le Suisse
Convention Bureau en français; avec des infos en
rapport avec le MICE en Suisse et en France
01/10/2021 – e-Mailing Reporting Comments Cost CHF
31/12/2021
Envoi mailing à notre base de données pour demander
la réactualisation de leurs coordonnées et un reporting
sur des projets passés et futurs qu’ils auraient
organisés en direct en Suisse.
Teasing avec un séjour à gagner
01/01/2021 – Webinaires MICE Comments Cost CHF
31/12/2021 Courte présentation 500
Nous continuons d’organiser des webinaires 5-6 fois destination ou nouvel
par an, le 2ème mardi du mois. Séquences de 15-20 hôtel/centre de congrès ou
minutes pendant lesquelles nous présenterons soit nouveau concept activité par
une destination, soit un nouvel hôtel, soit une nos partenaires destinations /
thématique ou problématique d’un organisateur hôtels / agences à des clients présentation offre
d’événement. connectés à distance. destination/produit (nouvel)
Les présentations sont accessibles par la suite sur le Génération de 20-60 leads, hotel etc “en direct de ...”
compte slideshare du Convention Bureau. Planning et intéressés par la destination possibilité pour une
follow-up également communiqué sur le site internet et ou la thématique. Visibilité destination de cumuler avec
via réseaux sociaux. avant et après sur les résaux une e-news dédié et de
sociaux (twitter, linkedin, bénéficier d’un prix special
Slideshare.net) et sur pour les deux (800 CHF)
MySwitzerland.com/webinaire
01/01/2021 – Eductours Comments Cost CHF
31/12/2021 Pour un bon résultat et ROI, il 0
Voyages d’étude mettant en avant une thématique, est bien de présenter des
nouveauté etc. nouveautés ou de prévoir un
• soit en collaboration avec une agence qui invite des programme sur une
clients thématique.
Destination choisie en accord avec agence (potentiel SCIB sélectionne les clients à “Landarrangement” doit être
clients) inviter. Formule 2-3 jours sur pris en charge par la
• soit avec des agences de notre database un week-end. SCIB s’occupe destination.
• intégration d’un journaliste également du transport.
Partenaires peuvent nous solliciter pour accueillir un Accompagnement et suivi
groupe
Nous prévoyons 2-3 voyages. Nous souhaitons
intégrer une approche thématique de la destination
pour un meilleur ROI
01/01/2021 – Référencement Comments Cost CHF
31/12/2021
Afin d’être le plus visible possible pour nos clients,
nous nous faisons référencer dans différents outils
(guide papier ou site internet), Bedouk.fr, Linkedin.com
en fonction de leur pertinence (monitoring ongoing).
01/01/2021 – Networking Comments Cost CHF
31/12/2021
SCIB France est membre de MPI France-Suisse et fait
partie du Club des partenaires de LEVENEMENT.
Nous profitons des différentes plate-formes proposées
pour faire du networking et pour accroître notre
visibilité auprès des agences (Club des partenaires).
Nous nous rendons en tant que visiteurs à différents
salons (où nous n’exposons pas). Nous y rencontrons
souvent nos clients aussi
01/01/2021 – Research Association Meetings Comments Cost CHF
31/12/2021
Nous faisons des recherches sur des leads ICCA
auprès d’associations basées en France.
Vérification des ouvertures possibles pour la Suisse,
des procédures de “bidding”; recherches contacts en
Suisse. Transmettre infos à SCIB Zurich pour suite.
Printed: 17.03.2020 - Page 11MarketingActivities SCIB – Budget SCIB – FRANCE
01/01/2021 – Sales Calls Comments Cost CHF
31/12/2021
Pour marquer notre présence dans le marché et pour
(in)former des clients potentiels, nous faisons des
visites et présentations tout au long de l’année.
Prospection téléphonique.
01/01/2021 – Telemarketing/Database Management Comments Cost CHF
31/12/2021
Mise à jour régulier de notre database afin de disposer
d’un outil performant. Reporting de tous nos contacts
clients (tel, e-mail, rencontres physiques)
Intégration des demandes d’offre et demandes
d’information ou documentation diverses pour disposer
d’un historique de chaque contact.
Intégration d’info supplémentaires reçues lors des
Sales Calls ou autres rencontres ou encore trouvées
dans magazines spécialisés, dans guides ou sur
internet.
01/03/2021 – Heavent Meetings, Cannes Comments Cost CHF
30/04/2021 Malgré la cherté du salon, ça
Evénement BtoB au Salon des Festivals de Cannes.
Un rdv phare pour le secteur Mice en France. Des reste la plate-forme la plus
hosted buyers - surtout parisiens, mais également de qualitative en France.
Province - (agences MICE + corpo) et quelques hosted
buyers internationaux sont invités pour 2j de rdv + des
conférences. 3 opportunités de networking en soirée,
dont la soirée de remise “Heavent Awards”.
Participation sous forme de stand avec agenda rdv +
possibilité de déjeuner privatif assis avec des clients.
01/07/2021 – Apéritif présentation Comments Cost CHF
30/09/2021
Afin de multiplier les possibilités pour nos clients et
prospects de nous rencontrer sans leur prendre trop
de leur temps précieux, nous leur proposons 2-3
rendez-vous conviviaux sur notre terrasse (endroit
central à Paris) pour un afterwork. Apéritif avec vins
suisses et présentation informelle de notre offre
séminaire. Format “open house” vient qui peut, nous
serons de toute façon là.
01/10/2021 – Networking Event pour agences + court workshop Comments Cost CHF
31/10/2021 agences/corpo
Organisation d’une soirée Networking avec une
compétition ludique pour agences “MICE” qui
constituent une équipe de 4-5 personnes.
Maximum 10 équipes admises. 1-2 équipes par
destination suisse
9è Suisse Cocktail-Mix Challenge
Evénement sera relayé/parrainé par un magazine
spécialisé MICE.
1er prix: un voyage en Suisse à gagner.
La compétition ludique est précédée d’un workshop
ouvert à tous (agences & corpo)
Printed: 17.03.2020 - Page 12MarketingActivities SCIB – Budget SCIB – FRANCE
01/01/2021 – Key Media Management Comments Cost CHF
31/12/2021
- Envoi e-news 6 fois an à 25 journalistes
- Envoi communiqués presse sur sujets spécifiques
- Invitation journalistes spécialisées à éductours,
workshops et autres networking events
- Interlocuteur pour des demandes d’articles dans le
domaine du MICE.
Les principaux médias spécialisés print sont:
- L’Evénementiel / Diffusion 10’000 ex./ Parution 10/an
- MeeT and TRaVeLMaG / Diffusion 6’000 ex. (OJD) /
Parution 6/an
- Voyages d’affaires / Diffusion 60’100 ex. (OJD) /
Parution 6/an
- Tendance Nomad / Diffusion 15’000 ex / Parution
8/an
- Voyages & Stratégies / Diffusion 8000 ex. / Parution
6/an
Les principaux diffuseurs d’info par e-newsletter:
- e-news Meet-In hebdomadaire / 39’600 envois
(abonnés et annonceurs) / Taux d’ouverture 8% en
moyenne
- Planet Mice hebdomadaire / 2300 abonnés chefs de
projets agence MICE
- e-news hebdomadaire Voyages & Stratégies /
diffusion 88000 adresses France et Intl. / Taux
d’ouverture 10%
- deplacementPro.com / e-news quotidienne
- e-news Voyages d’affaires
- e-news Groupe Evenement
- e-news mensuel L’Evénementiel / diffusion 2000 opt-
in
01/01/2021 – Communication “image” via annonces Comments Cost CHF
31/12/2021
Annonces quart ou demi-page SCIB dans sélection de
magazines spécialisés tout au long de l’année pour
rester présent à travers une visibilité dans la tête des
clients et prospects.
01/01/2021 – Publi-reportage destination dans Voyages & Comments Cost CHF
31/12/2021 Stratégies Vous fournissez les 3'100
V&S est un des magazines Mice les plus anciens, informations et photos pour la
connus et lus du marché. Diffusé 5 fois par an à 10500 rédaction d’un publi-
contacts en France. Lecteurs: redactionnel destination pleine
Chefs de projet et directeurs en agences page A4 rédigée par un
événementielles et incentive / Directions de la journaliste après rendez-vous Open to Subpartner
communication, marketing, commerciale téléphonique Fournir informations et photos
/ Meeting planners en entreprises. pour la rédaction d’un publi-
Publication d’un publi-reportage pleine page sur votre redactionnel destination pleine
destination, écrit par un journaliste du magazine. page A4 rédigée par un
Contenu sera également inclus sur le site internet du journaliste. Coût inclut la
magazine rédaction, publication et
diffusion du publi-reportage
print + intégration sur site
internet
Printed: 17.03.2020 - Page 13MarketingActivities SCIB – Budget SCIB – GERMANY
GERMANY
02/02/2021 – MICE: KAM: Sales Calls Deutschland Süd Comments Cost CHF
05/02/2021 Kundenbesuche gemeinsam 2'750
Kundenbesuche gemeinsam mit max. 2 Schweizer mit max. 2 Schweizer
Partnern Partnern
Anzahl Termine: 3-5 Termine pro Tag / 12-15 Termine Anzahl Termine: 3-5 Termine
Total pro Tag / 12-15 Termine Total
Kundenstruktur: 80% Agenturen, 20% Corporate Kundenstruktur: 80%
Kunden Agenturen, 20% Corporate
Region: Deutschland Süd Kunden
Massnahme: nur für Destinations- oder Region: Deutschland Süd
Regionenvertreter, max. 2 Partner Massnahme: nur für
Destinations- oder
Regionenvertreter, max. 2
Partner
09/02/2021 – MICE: KAM: Sales Calls Deutschland Mitte-West Comments Cost CHF
12/02/2021 Kundenbesuche gemeinsam 2'750
Kundenbesuche gemeinsam mit max. 2 Schweizer mit max. 2 Schweizer
Partnern Partnern
Anzahl Termine: 3-5 Termine pro Tag / 12-15 Termine Anzahl Termine: 3-5 Termine
Total pro Tag / 12-15 Termine Total
Kundenstruktur: 80% Agenturen, 20% Corporate Kundenstruktur: 80%
Kunden Agenturen, 20% Corporate
Region: Deutschland Mitte-West Kunden
Massnahme: nur für Destinations- oder Region: Deutschland Mitte-
Regionenvertreter, max. 2 Partner West
Massnahme: nur für
Destinations- oder
Regionenvertreter, max. 2
Partner
13/04/2021 – MICE: KAM: Sales Calls Deutschland Nord-Ost Comments Cost CHF
16/04/2021 Kundenbesuche gemeinsam 2'750
Kundenbesuche gemeinsam mit max. 2 Schweizer mit max. 2 Schweizer
Partnern Partnern
Anzahl Termine: 3-5 Termine pro Tag / 12-15 Termine Anzahl Termine: 3-5 Termine
Total pro Tag / 12-15 Termine Total
Kundenstruktur: 80% Agenturen, 20% Corporate Kundenstruktur: 80%
Kunden Agenturen, 20% Corporate
Region: Deutschland Nord-Ost Kunden
Massnahme: nur für Destinations- oder Region: Deutschland Nord-
Regionenvertreter, max. 2 Partner Ost
Massnahme: nur für
Destinations- oder
Regionenvertreter, max. 2
Partner
Printed: 17.03.2020 - Page 14MarketingActivities SCIB – Budget SCIB – GERMANY
01/05/2021 – MICE: KAM: Corporate Social Comments Cost CHF
19/09/2021 Responsibility/Corporate Volunteering Peak - Kosten für die Hosting 1'500
Themenorientierter FAMTrip mit Round Table Destination: alle
Das neue Gesetz zur Corporate Social Responsibilty
(CSR)-Beitragspflicht stellt deutsche Unternehmen vor Landprogrammkosten zzgl.
ganz neue Herausforderungen und diese Chance einem Pauschalbeitrag von
wollen wir nutzen: Das Thema “Corporate CHF 1.500 für den
Volunteering” ist eine neue Nische, in dem die Schweiz Parkeinsatz
bereits bestens aufgestellt ist. Dies wollen wir CSR-
spezialisierten Deutschen Agenturen und Kostenübernahme durch
Branchenplayern bei einem “CSR Peak” aufzeigen. Als SCIB: Kosten für die
Veranstaltungsformat planen wir rund 4 Tage, davon Moderation des Roundtables,
einen eintägigen Einsatz onsite in einem Schweizer Agenturleistung etc. pp., die
Natur und einen moderierten Roundtable. Transportkosten gehen zu
Lasten von SCIB
Zielgruppe: CSR-spezialisierten Deutschen Agenturen
und Branchenplayer Partner: die Aktivität ist für
Destinationen, Regionen oder
Datum: Frühling, Sommer oder Frühherbst / DO - SO sehr spezielle
oder MI - SA Hotels/Locations/Initiativen
sinnvoll, die sich im Thema
CSR
spezialisieren/positionieren.
Ausgewählte Subpartner mit
klarem CSR-Fokus sind im
Rahmen der Studienreise
integrierbar.
03/05/2021 – MICE: KAM: Sales Calls Coaching in Zürich Comments Cost CHF
03/05/2021 499
In diesem 1-tägigen Kompaktworkshop behandeln wir
alle Aspekte rund um das Thema „Sales Calls“ im
MICE-Bereich. Folgende Inhalte sind angedacht:
- Global MICE market (trends, facts & forecast)
- MICE market Germany
- Trends
- Target Group Overview (corporates, agencies)
- Lead generation (Compliance, Telephone Sales,
Trade Shows, workshops)
- The Perfect Proposal for the German MICE Planner
- Tool & Strategy Development for sales visits (Core
Competence Clusters, Profiles for sales meetings)
- Follow Ups (Daily business – daily routine?, - Re-
frame challenges to highlight strengths)
Coach: Martina Guse (Eventprof & Coach)
Printed: 17.03.2020 - Page 15MarketingActivities SCIB – Budget SCIB – INDIA
INDIA
01/01/2021 – SCIB: Database Management/RFP Handling Comments Cost CHF
31/12/2021 Partners are encouraged to
- Continue building up qualified and important MICE
agencies and corporate client database, that have share with SCIB India any
potential to place incentives and possibly meetings in details from RFP’s received
Switzerland. from the Indian market
- Keep track of all RFP’s in the database.
01/01/2021 – SCIB: Smaller MICE agencies at the Indian Agent Comments Cost CHF
31/12/2021 Workshop (Leisure) in Switzerland.
- Invite smaller and new MICE agencies from
secondary cities to the leisure workshop of Switzerland
Tourism.
- A joint pre or post tour along with the leisure group.
Land arrangements
01/01/2021 – SCIB: Support for MICE groups Comments Cost CHF
31/12/2021
- ST India in conjunction with SCIB Zurich will support
MICE groups according to the support guidelines.
- Chocolate & welcome letters for prestigious MICE
groups, who meet the criteria.
- SCIB India will coordinate with the Swiss partners for
support if the group is traveling to their region.
01/01/2021 – SCIB: Site inspections Comments Cost CHF
31/12/2021 Will work closely with SCIB
To assists clients with organising site inspections,
whenever necessary and relevant. Assistance is HQ and the local partners will
provided in form of either a Swiss pass, a local be contacted when necessary.
contact, a program, including liaising with both SCIB
HQ and Swiss partners.
01/02/2021 – SCIB: Sales Calls/In-house Product Training to Comments Cost CHF
30/11/2021 MICE agencies
- Sales visits and in-house trainings to qualified
contacts to present the various possibilites of
Switzerand as a MICE destination.
- Besides the main metro cities, SCIB will also target
smaller cities.
01/02/2021 – SCIB: Webinar for agencies from all over India Comments Cost CHF
30/11/2021 500
- SCIB organises & coordinates the invite of the clients
to attend the webinars.
- Follow-up email to all registered clients is sent and
includes partners’ contact details and promotional
material. Cash participation,
- Participating partners to receive full contact details of time and presentation
the planners.
about product news.
01/02/2021 – SCIB: Educational trip with a MICE agency or Comments Cost CHF
31/12/2021 Airline 0
- SCIB India will work jointly with a reputed MICE
agency or SWISS to bring an educational trip of
qualified Corporate Travel Managers (CTM) to
Switzerland. A very good medium to showcase the
destination to managers who plan Incentive trips for Land arrangements
their organisations.
- Between 8 to 10 pax to be part of the eductional trip
Printed: 17.03.2020 - Page 16MarketingActivities SCIB – Budget SCIB – INDIA
01/03/2021 – SCIB: Individual Sales activity plan for partners Comments Cost CHF
30/11/2021 - Three cities will be part of 4'000
- SCIB will plan 4 - 5 day sales activity (workshop/sales the sales activity
call/ presentation) for Swiss partners (Option 1 - Two metro cities
- The focus will depend on the partner request like Mumbai & Delhi plus one,
(Corporate clients and MICE agencies) tier II city, like Ahmedabad,
- Mumbai & Delhi along with tier II city. Pune, Bangalore etc.
Option 2 - SCIB India will
tailor make a plan according
to the preferece of the
partner )
- Overseas flights, intercity
fights and hotel overnights are
on your own budget.
Transfers within city are
included in the cost.
25/03/2021 – SCIB: 7th Asia Trophy in Switzerland Comments Cost CHF
27/03/2021
Rally through Switzerland to showcase the incentive
options in secondary/ less known regions.
- A delegation of 10 Indian agents and will participate
to the event.
- Mix of workshop, welcome and farewell evening with
Award ceremony at the end.
- Aim is show new regions, present creative programs
and innovative ideas
01/04/2021 – SCIB: IMEX incl. Pre- or PostTour to Switzerland Comments Cost CHF
31/05/2021 0
The meeting / incentive planners will attend IMEX in
Frankfurt. Pre or Post IMEX study trip to Switzerland,
to be organised by SCIB.
- Approx. 8 to 10 Indian hosted buyers.
- Jointly with a hotel chain having a GSO in India and Land arrangements
with a few hotels across Switzerland.
- The hotel overnights will be hosted by the hotel chain
& SCIB HQ will organise the land / ground
arrangements.
Printed: 17.03.2020 - Page 17MarketingActivities SCIB – Budget SCIB – INDIA
01/07/2021 – SCIB: 9th Annual MICE India & Luxury Travel Comments Cost CHF
31/07/2021 Congress (MILT) in Mumbai and in Bangalore
7'000
By invitation only Congress, committed in bringing
together corporate buyers, agencies, incentive houses,
destination wedding planners and bollywood location
managers from across India who are actively sourcing
new destinations to host their upcoming events. The - Sharing the table
agenda, will offer good insights on the Indian MICE
and travel market through various keynotes, panel with a partner (no
discussions and round table sessions.
- In each city, 8 fixed pre scheduled 1:1 appointments
individual branding
matching for service providers are arranged with the and the meetings
most influential buyers in India.The appointments can /appointments will
go upto 15 too.
- The organisers invite top Indian corporate be shared): CHF
companies, who have been handpicked on the basis of
their budgets and decision making abilities. 3’500 per city per
partner
- Single table with
individual branding,
and individual
meetings/
appointments: CHF
6’000 per city. If
the Swiss partner
wishes an
additional person
(extra
representative) on
his/her table the
cost is CHF 995
- Clubbed special
offer: Sharing the
table in 2 cities
plus Sales call
package in 3 cities
(pre & post MILT)
CHF 10’500
IMP: Overseas
flights, intercity
fights and hotel
overnights are on
your own budget.
Transfers within
city are included in
the cost, only if
taking the sales
call package.
Printed: 17.03.2020 - Page 18MarketingActivities SCIB – Budget SCIB – INDIA
15/11/2021 – SCIB: Network with Corporate clients Comments Cost CHF
31/12/2021
- Approximate 8 to 10 top Corporate clients will be
identified on the basis of the business generated to
Switzerland.
- They will be invited for a networking lunch/dinner
during Christmas period or a christmas hamper will be
given as a gesture of appreciation. This would be a
basic PR initiative & to say thank you for the business.
Region: Mumbai, Delhi and Bangalore
01/01/2021 – SCIB: E-newsletters Comments Cost CHF
31/12/2021 500
- E-newsletters will be sent out to the Indian MICE
database by SCIB Zurich
01/01/2021 – SCIB: Corporate sales call Comments Cost CHF
31/12/2021
- Joint sales call with hotels and with Key MICE
agencies. Focus is to meet the corporate clients with
an affinity to Switzerland & to those who have potential
for Switzerland.
- SCIB will represent all the Swiss regions/partners in
India
01/09/2021 – SCIB: Intergration of MICE clients in the STE India Comments Cost CHF
30/11/2021
A week long sales and promotional road show through
various cities across India.
- SCIB India will have a table in all cities of the STE
India, and will represent Swiss partners at the event.
- Key buyers pan India will be hosted at a nice location.
1 to 1 workshops, welcome and farewell evening to be
part of the weekend program.
Printed: 17.03.2020 - Page 19MarketingActivities SCIB – Budget SCIB – JAPAN
JAPAN
01/01/2021 – SCIB: Development of Switzerland as a Meeting Comments Cost CHF
31/12/2021 and Incentive Destination.
- Development database with MICE agencies and
corporates
- RFP handling in cooperation with SCIB Zurich
- Sales Calls/In-house Product training to MICE
agencies in the market
- Cooperation with MICE agencies to reach corporate
clients
- Integration of MICE in trade activities in the market
(media, workshops, events)
- Potential MICE fam trip in Switzerland
Printed: 17.03.2020 - Page 20MarketingActivities SCIB – Budget SCIB – KOREA
KOREA
01/01/2021 – SCIB: Agency or Corporate FamTrip Comments Cost CHF
31/12/2021 0
Study trip for corporate clients or agencies to
Switzerland.
Market: Korea
- 7 Corporates
- 1 Korea SCIB Land arrangements
Only for Asia Package holders.
Printed: 17.03.2020 - Page 21MarketingActivities SCIB – Budget SCIB – NORDICS
NORDICS
01/01/2021 – Database Management & RFP Handling Comments Cost CHF
31/12/2021
Continuous researching & updating, profiling and
qualifying of existing and new clients. Statistics of RFP
Nordic Countries.
01/01/2021 – SCIB business dinner Helsinki Comments Cost CHF
28/02/2021 2'000
The traditional dinner takes place in Helsinki. We
expect around 40 clients. During the evening the
participants can mingle and network. A presentation of
all Swiss partners is offered as well. A lucky draw is
organized at the end of the evening. Your prizes are Open to Subpartner.
welcome. Participation at business
dinner CHF 2000.00 + VAT
Max. 2 partners (open for
local sharer if representing the
SCIB partner).
01/01/2021 – Individual study trips throughout the year 2021 Comments Cost CHF
31/12/2021 0
Clients/agents from the Nordic Countries visit on their
own specific destinations in Switzerland on request.
Reason for these study trips is to improve the
knowledge of the destination, get to know the activities
and the possible venues/hotels. The visit also should Open to Subpartner.
show how easy it is to use the public transport for Costs and programme by the
transfers. Some of the clients do have requests for destination/region.
specific destination and use the visit as site inspection.
Programme is usually set-up by the destination.
Meeting with local tourist office or local convention
bureau is compulsory.
01/01/2021 – Newsletters / Web visitors Comments Cost CHF
31/12/2021 0
In order to maintain a close relationship with buyers,
SCIB will continue the send e-news (3-4 times a yeaer)
including two MICE Quests in April/May and early
December. Statistics of web visitors in the Nordic
Countries. If you are interested to
showcase your destination
If you are interested to showcase your destination and and local partners we are
local partners we are more than happy to include your more than happy to include
news in an exclusive e-newsletters to our clients. your news in an exclusive e-
newsletters to our clients.
Costs: voucher for 2 overnights with breakfast and ski
tickets/mountain railways for 2 persons (or special Costs: voucher for 2
activity) as part of a competition. overnights with breakfast and
ski tickets/mountain railways
for 2 persons (or special
activity) as part of a
competition.
01/01/2021 – Study Trips Comments Cost CHF
31/12/2021 0
SCIB plans to hold 1 tour for agencies and/or possibly
1 tailor-made tour for an agency and their top
clients/associations.
Please let us know if you are interested to welcome a Please let us know if you are
study trip from the Nordic Countries. interested to welcome a study
trip from the Nordic Countries.
Flights and Swiss Travel Passes paid by SCIB and Costs: landarrangement
STS. including hotel, F&B and
activities
Printed: 17.03.2020 - Page 22MarketingActivities SCIB – Budget SCIB – NORDICS
01/01/2021 – Promotions / Network Key Accounts / Special Comments Cost CHF
31/12/2021 client events 4'000
Based on results of 2020 (feedbacks Swiss partner
and clients) we will continue to have smaller and more
exclusive events in the Nordics. Best is to have 1-2
SCIB patners per city to join. Dates and destinations
TBC. The costs per event and city
are CHF 2000.00. It is
The Swiss suppliers showing interest in the Nordic necessary that you take part
market will receive all necessary instruction for the at both events.
platforms open to participation. The costs per event
and city are CHF 2000.00. It is necessary that you take
part at both events.
01/01/2021 – Webinar for meeting planners Comments Cost CHF
31/12/2021 500
Webinars to our meeting planners in the four Nordic
Countries are offered. SCIB coordinates the invitation
and online registration. Follow up email will be sent to
all registered clients including partner’s contact details.
Each webinar should have a topic.
Dates and time TBC.
18/05/2021 – IMEX Frankfurt Comments Cost CHF
20/05/2021 Organised by SCIB Zürich.
International trade show with participation of meeting
planners worldwide. Active participation at the Swiss
booth.
24/06/2021 – Switzerland Meeting Trophy 2021 Comments Cost CHF
27/06/2021 Organised by SCIB Zürich.
The different national teams compete in a rally through
Switzerland using different ways of transportation (fun
cars, railway, feet, bikes, etc.). Promote Switzerland as
a meeting destination in a new way. It educates clients
in a fun atmosphere and motivates them to bring more
business. Itinerary and final dates: TBC
01/11/2021 – IBTM World Barcelona 2021 Comments Cost CHF
30/11/2021 Organised by SCIB Zürich.
International trade show with participation of meeting
planners worldwide. Active participation at the Swiss
booth. Date: TBC
01/01/2021 – Key Media Management/Print advertising/Digital Comments Cost CHF
31/12/2021 content Please let us know if you are 1'500
Inserts in leading business, financial and travel interested so that we can get
magazines are possible throughout the year. Usually in touch with you upon receipt
editorial with pictures. of special offers from the
media side.
Digital content in daily newspapers as well as Contact: alexander. Open to Subpartner.
Sweden’s largest business site for the travel industry hunger@switzerland.com Costs for inserts are between
(B2B) “Travel News”. A nice contenct with a CHF 1200.00 to CHF 1500.00
destination and up to 3 sub partners could be arranged + VAT and open to all
for a price of around CHF 10’000 to CHF 12’000. partners. We will inform you
on opportunities upon your
interest.
Printed: 17.03.2020 - Page 23MarketingActivities SCIB – Budget SCIB – NORTH AMERICA
NORTH AMERICA
01/01/2021 – eNews Comments Cost CHF
31/12/2021 Picture and max 60 words
3 eNews are planned to highlight SCIB NA partners.
Content of partners and SCIB will feature anything including link to english
newsworthy at the time of deployment. SCIB NA will website/pdf/email address
continue to include testimonials from clients and add needed per article. Client
listicles with a separate landing page. contacts/testimonials are also A slot in our eNews is
The eNews is sent to roughly 3,500 North American encouraged. included in the SCIB NA
corporate, agency planners and press. Association membership and a full
planners as well as wedding planners receive a Edition 1: x.x.2021 - overview with details will be
specific eNews targeting that segment. PARTNERS sent to all NA partners in
Recipients: x (incl. assoc. December.
since no eNews to them for a Picture and 60 words
while, tbc) including link to English
Unique opens: x / Total clicks: website/pdf/email address
x by x people (click rate x%) needed per article. Client
Bounce backs: x (x%) contacts/testimonials are also
Unsubscribed: x (x%) encouraged.
Edition 2: x.x.2021 -
PARTNERS
Recipients: x
Unique opens: x / Total clicks:
x by x people (click rate x%)
Bounce backs: x (x%)
Unsubscribed: x (x%)
Edition 3: x.x.2021 -
PARTNERS
Recipients: x
Unique opens: x / Total clicks:
x by x people (click rate x%)
Bounce backs: x (x%)
Unsubscribed: x (x%)
01/01/2021 – Online Platform Cvent Comments Cost CHF
31/12/2021 Partners need to ensure their
SCIB NA is planning to renew its profile with Cvent to
promote Switzerland as a meetings & incentive details are updated on the
destination. In 2020, SCIB has continued the 3- platform and if not, inform
diamond listing in order to keep great visibility on the SCIB HQ so the listing can be
destination guide. However, SCIB has stopped doing amended/updated. SCIB NA Included in the SCIB NA
any advertisement with them as there was no trackable will promote Switzerland as a membership.
ROI. generic country. Ensure your destination/hotel
The tool is still used by many planners and remains information is up to date.
consistent in generating leads. Important is to always
acknowledge receipt of an
Cvent overall stats RFP and to forward it onto
2.6M RFPs sent in 2018 SCIB NA for information
42M+ Room nights sourced in 2018 sharing purposes.
~1800 New Organizations sourcing per month
$65,000 is the average value of an awarded Cvent 2019 Statistics SCIB
RFP worldwide:
- Unique RFPs: 103 (2018:
2019 stats to follow in spring 2020. 97)
- Total Room Nights: 66,136
(2018: 42,242)
- Total RFP Value:
$29,295,952 (2018:
$13,574,607)
- RFPs from North America:
76 (2018: 73)
2019 Statistics Switzerland
(incl. SCIB):
- Unique RFPs: 1,264 (2018:
915)
- Unique room nights: 298,761
(2018: 231,521)
- Awarded RFPs: 454 (2018:
271)
- Awarded room nights:
40,715 (2018: 20,886)
- Awarded value: $13,869,021
(2018: $7,774,639)
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