Pictet-Premium Brands - CAROLINE REYL 30 novembre 2021 Pictet Asset Management

Page created by Annie Nelson
 
CONTINUE READING
Pictet-Premium Brands - CAROLINE REYL 30 novembre 2021 Pictet Asset Management
Pictet-Premium Brands
           CAROLINE REYL

           30 novembre 2021
           Pictet Asset Management

           For professional investors only
Pictet-Premium Brands - CAROLINE REYL 30 novembre 2021 Pictet Asset Management
PREMIUM BRANDS                 INVESTING IN EXCELLENCE & DISTINCTION

Focus on excellence and              Premium brands: where brand excellence and consumer aspirations meet
expertise, in a world of unlimited
and undifferentiated product
offer
                                                                                                                                CONSUMER
Address demanding 21st century
                                                                                                                                ASPIRATIONS
consumer aspirations
                                                                                                                                     Access to superior
Premium brands generate                                                                                                              quality goods and
                                                                                                                                     services
   Consumer loyalty                     BRAND EXCELLENCE
                                                                                                                                     Express individual
                                             Differentiated products
   High barriers to entry                                                                                                            identity, community
                                             and craftmanship
                                                                                                                                     belonging and social
   Pricing power                             Uplifting experience                                                                    values
                                             with the help of digital
                                                                                                                                     Aspire to wellbeing
   Sustainable growth
                                             Innovation and
They are found across consumer               customization

segments

                                     Pictet Asset Management, 2020
                                     Stocks are shown for illustrative purposes and may be sold at any time without prior notice and shall not be considered as investment
                                     recommendations.

                                                                  2    Pictet-Premium Brands
                                                                       Pictet Asset Management
                                                                       For professional investors only
Pictet-Premium Brands - CAROLINE REYL 30 novembre 2021 Pictet Asset Management
PRICING POWER & FINANCIAL DISCIPLINE

                                                                                               Organic sales growth - Premium Brands investment universe
                                                        Exposure to affluent and rising
       HIGH REVENUE GROWTH                              middle class consumers,                 20.0
                                                                                                              2009-2019 CAGR                        2020e
                                                                                                                                                                               17.2
                                                                                                                                                                                       2021e                       2022E

                                                        especially in Emerging Markets          15.0                                                                                          11.8            11.2
                                                                                                                                                                                                                           8.8
                                                                                                10.0              6.6                                                                   7.2                          6.3
                                                                                                                           2.7 3.7
                                                        Strong demand globally                    5.0
                                                                                                  0.0
                                                        including growth from traveling          -5.0
                                                                                                                                                     -4.1 -4.0
                                                        consumers                              -10.0
                                                                                               -15.0
                                                                                               -20.0                            -16.5
                                                                                                            Premium Brands Universe   MSCI AC World                                    MSCI Consumer Discretionary

                                                                                               Premium Brands EBITDA Margin average vs. EBITDA Growth 2009-2019
                                                        Profit margins above average
       SUPERIOR OPERATING                               consumer goods companies                                                                           8.9
                                                                                                 Premium Brands Universe
       MARGINS                                          Profitability helped by relative
                                                                                                                                                                                                     19.7

                                                        pricing power, know-how, high                                                3.6
                                                                                                          MSCI AC World
                                                        barriers to entry and scale                                                                                                           17.6

                                                                                                                                       4.3
                                                                                                         MSCI Consumer
                                                                                                          Discretionary                                                         13.9

                                                                                                                           0               5                 10                   15                 20               25
                                                                                                                                           EBITDA CAGR 2009-2019       EBITDA MARGIN 2009-20019

                                                                                               Net Debt /EBITDA 2019
       STRONG CASH FLOW                                 Strong cash flow generation
       GENERATION & HEALTHY                                                                         Premium Brands Universe                                                            90%
                                                        Little reliance on credit market
       BALANCE SHEETS
                                                        to finance growth
                                                                                                                MSCI AC World                                                                                          160%

                                                                                                MSCI Consumer Discretionary                                                            89%

                                                                                                                                0%         20%       40%         60%       80%         100%       120%      140%   160%     180%

Source: FactSet in USD, based on Premium Brands universe, excl Apple, December 2020

                                                                                           3   Pictet-Premium Brands
                                                                                               Pictet Asset Management
                                                                                               For professional investors only
Pictet-Premium Brands - CAROLINE REYL 30 novembre 2021 Pictet Asset Management
I N V E S T M E N T U N I V E R S E AT A G L A N C E

                                    120
                             PREMIUM BRANDS
                                COMPANIES

                                      50%                         ACCESSORIES
                                  MIN. PURITY                                               APPAREL

                                                                                                                     CARS
                                   EXCLUSIVE
                                   PRODUCTS
                                                                                    FOOD &
                                                                                    DRINKS
                                                                   TRAVEL
                           DIFFERENTIATED                                                                       JEWELRY
                           EXPERIENCES

                                                                                                                          PERFUME
                                                                                            SPORTS
                                   BEAUTY
                                                                   COSMETICS

Source: Company websites, Pictet Asset Management, 2021
                                                                                                   spectus.

                                                                              4   Pictet-Premium Brands
                                                                                  Pictet Asset Management
                                                                                  For professional investors only
Pictet-Premium Brands - CAROLINE REYL 30 novembre 2021 Pictet Asset Management
5 CHARACTERISTICS OF A PREMIUM BRAND

                                                                                    EXPERIENCE & SERVICE
                                                                                    Aspirational shopping experience
                                                                                    Superior client service
              BRAND DIFFERENTIATION                                                 Brand ecosystem
                                                                 EXPERIENCE
                            Expertise
                           Innovation
                             Heritage

                                                                                                     BRAND
                                     DIFFERENTATION
                                                                                                   INTEGRITY
                                                                 PREMIUM
                                                                  BRANDS
                                                                                                              BRAND INTEGRITY
                                                                                                              Integrated supply chain
                                                                                                              Controlled distribution
                                                                                                              Commitment to responsibility

                                                   OPERATIONAL
                                                                                   DIGITAL
                                                   EXCELLENCE
                                                                                INTEGRATION

                      OPERATIONAL EXCELLENCE                                                     DIGITAL VALUE CHAIN
                        Superior cash flow (CFROI)                                               Data centered supply chain
                         Strong financial discipline                                             Omnichannel distribution
                                     Pricing power                                               Digital marketing
Source: Pictet Asset Management as of 31.10.2020
                                                                                                   spectus.

                                                                       5   Pictet-Premium Brands
                                                                           Pictet Asset Management
                                                                           For professional investors only
Pictet-Premium Brands - CAROLINE REYL 30 novembre 2021 Pictet Asset Management
Performance Review

        6   Pictet-Premium Brands
            Pictet Asset Management
            For professional investors only
Pictet-Premium Brands - CAROLINE REYL 30 novembre 2021 Pictet Asset Management
REVIEW OF COMPOSITE PERFORMANCE AS OF END OCTOBER 2021

Source: Pictet Asset Management, Gross Asset Value (TWR) in EUR, as at 31.10.2021.
The                                                                                                                            edeeming shares and other expenses. Past performance is not a guarantee or a reliable
indicator of future performance. The strategy is not constrained by MSCI ACWI which is shown for comparison purposes only. The index does not influence portfolio
extends beyond the components of the index. Alternative global equity indexes are equally appropriate.
The Global Investment Performance Standards are a trademark of CFA Institute. CFA Institute has not been involved in the preparation or review of this report/advertisement.

                                                                                                      7     Pictet-Premium Brands
                                                                                                            Pictet Asset Management
                                                                                                            For professional investors only
Pictet-Premium Brands - CAROLINE REYL 30 novembre 2021 Pictet Asset Management
CONTRIBUTIONS TO PERFORMANCE YTD

              + CONTRIBUTORS                                                     - DETRACTORS

  Luxury                                                 Sports
            + Desirability                                                - Supply chain & logistics
            + Cost management                                                 issues
                                                                          -   China challenges
   Travel
            + Local tourism
            + Leisure                     Food & Drink
                                                                          + On-trade sales progressing
                                                                          + Travel retail still lagging
Cosmetics
            + Skincare
            + Digital

                                    8   Pictet-Premium Brands
                                        Pictet Asset Management
                                        For professional investors only
Pictet-Premium Brands - CAROLINE REYL 30 novembre 2021 Pictet Asset Management
STOCK PRICE DISPERSION - BE SELECTIVE

   Luxury stocks - 01/01/2019-31/10/21                                                                                           Sports stocks - 01/01/2019-31/10/21

350                                                                                                                           350

300                                                                                                                           300
                                                                                                    Hermes
                                                                                                                                                                                          LuluLemon
250                                                                                                                           250
                                                                                                    LVMH
200                                                                                                                           200                                                          Nike

150                                                                                                                           150
                                                                                                                                                                                           adidas

100
                                                                                                     Ferragamo
                                                                                                                              100
                                                                                                     Burberry
  50                                                                                                                            50

    0                                                                                                                            0

        RMS FP EQUITY                     MC FP EQUITY                       BRBY LN EQUITY                                                  LULU US EQUITY (EUR)   NKE US EQUITY (EUR)
        TOD IM EQUITY                     SFER IM EQUITY                                                                                     ADS GY EQUITY (EUR)

Source: Pictet Asset Management
Stocks are shown for illustrative purposes and may be sold at any time without prior notice and shall not be considered as investment recommendations.

                                                                                                                   9    Pictet-Premium Brands
                                                                                                                        Pictet Asset Management
                                                                                                                        For professional investors only
Pictet-Premium Brands - CAROLINE REYL 30 novembre 2021 Pictet Asset Management
S T O C K P E R F O R M A N C E D R I V E N B Y E A R N I N G S P O W E R A N D R E - R AT I N G

ACCELERATION IN SALES                              Online drove additional sales
GROWTH                                             and new customers
                                                                                                                     Price performance and consensus earnings revisions YTD (Jan-Oct 21)
                                                   Strong store conversion and
                                                   high price points
                                                                                                                                  60.0%
                                                                                                                                  50.0%
                                                                                                                                  40.0%

                                                                                                                       % change
                                                                                                                                  30.0%
SUPERIOR OPERATING                                 Cost rationalization during Covid
MARGINS                                                                                                                           20.0%
                                                   Distribution led by retail and
                                                   online, both margin accretive                                                  10.0%
                                                                                                                                  0.0%

VALUATION RE-RATING                                   Higher operating margins are
                                                      here to stay

                                                      Cash-flows will drive dividend
                                                      and share buy-backs in 2022
                                                                                                                                       Price perf. (ytd)   YTD2021 EPS revision up to today

 Source: Pictet Asset Management
 Stocks are shown for illustrative purposes and may be sold at any time without prior notice and shall not be considered as investment recommendations.

                                                                                                         10     Pictet-Premium Brands
                                                                                                                Pictet Asset Management
                                                                                                                For professional investors only
Fund characteristics

        11   Pictet-Premium Brands
             Pictet Asset Management
             For professional investors only
FUND BREAKDOWN AS OF END OCTOBER 2021

Geographic breakdown (equity listing)                                                               Fund Sector breakdown

                                                                                                                                       3%
              4%3%                                                                                                                            12%
                                                                                                                         20%                                   COSMETICS

                                                NORTH AMERICA                                                                                       15%        FOOD AND DRINKS

                                   46%          EUROPE                                                                                                         LUXURY

                                                JAPAN                                                                                                          SPORT
  47%                                                                  France          22.4%                         14%                                       TRAVEL & LEISURE
                                                CASH
                                                                       UK              7.6%
                                                                                                                                                               CASH
                                                                       Germany         4.2%
                                                                       Switzerland     4.9%                                                  36%
                                                                       Italy           6.4%

Market cap breakdown
                                                                                               Sales breakdown by geography

                 3%                                                                                                               3%
           9%                                                                                                               7%
                                                                                                                                             22%          ALL EUROPE
                                                 > EUR 70BN                                                                                               US

 18%                                             30 - 70BN                                                      22%                                       JAPAN
                                   46%           EUR
                                                                                                                                                          TOTAL ASIA EX JAPAN
                                                 10 - 30BN
                                                 EUR                                                                                                      ROW
                                                 < EUR 10BN
                                                                                                                    5%                                    CASH

          24%                                                                                                                               41%

Source: Pictet Asset Management, based on EUR exposure in the fund, as of 31.10.2021
Effective allocations are subject to change and may have changed since the date.

                                                                                          12    Pictet-Premium Brands
                                                                                                Pictet Asset Management
                                                                                                For professional investors only
TOP 10 POSITIONS AS OF OCTOBER 2021

LOGO                        COMPANY NAME                  DOMICILE PORTFOLIO MARKET CAP          REPORTING SEGMENT                               PRODUCTS & SERVICES DESCRIPTION
                                                                    WEIGHT       BN)

                                    MARRIOTT                                                                                  Carlton, Bulgari, St Regis Hotels, W Hotels, Luxury Collection, Sheraton
                                                              US           4.8%     45.0                  Travel
                                 INTERNATIONAL

                                                                                                                              Leading provider of processing services and payment product platforms; widely
                                        VISA                  US           4.6%     400.1                Leisure              trusted brand for its acceptance, security, convenience

                               ESSILORLUXOTTICA             France         4.4%     79.1                  Luxury              lenses, frames and sunglasses with brands like Ray-Ban, Oakley and Varilux
                                                                                                                              Transitions

                                                                                                                                      leader in global cosmetics with brands like Lancôme, Biotherm,
                                                            France         4.0%     220.3              Cosmetics                            Garnier, Maybelline, Kérastase, La Roche-Posay

                                       LVMH                 France         3.9%     341.8                 Luxury              Hennessy, Moët & Chandon, Guerlain, Bulgari, Sephora, DFS, Fendi, Céline,
                                                                                                                              Givenchy

                                       Apple                  US           3.9%     2123                  Luxury              iconic products such as iPhone, iPad, PCs Mac. Provides related software,
                                                                                                                              services, and networking solutions

                                                                                                                              Leading global hospitality company with a portfolio of 18 world class brands
                              HILTON WORLDWIDE                US           3.8%     34.7                  Travel              notably Hilton, Waldorf Astoria, Conrad, Hampton, Canopy

                                                                                                                              Unique positioning between athletic and leisure apparel creating wellness
                                   LULULEMON                                                                                  ecosystem with innovative products, digital content and community
                                                              US           3.7%     52.3                  Sport
                                    ATHLETICA                                                                                 connections

                                                                                                                              The global leader in prestige beauty focusing on premium makeup, skin care,
                                 ESTEE LAUDER                 US           3.7%     101.2              Cosmetics              fragrance and hair care with 25 brands including with Clinique, Bobby Brown,
                                                                                                                              La Mer, Mac, Estée Lauder, Jo Malone

                                                                                                                              A global prestige cosmetic company with the N°1 position in Asia thanks to
                                SHISEIDO CO LTD             JAPAN          3.6%     22.9               Cosmetics              brands like Shiseido, Clé de Peau, Anessa, Drunk Elephant, Elixir, IPSA

      Total                                                               40.5%
Source: Pictet Asset Management/Bloomberg, as of 31.10.2021

Effective allocations are subject to change and may have changed since the date
This is for information purpose only and does not constitute an investment advice

                                                                                            13    Pictet-Premium Brands
                                                                                                  Pictet Asset Management
                                                                                                  For professional investors only
Outlook        What now?

          14   Pictet-Premium Brands
               Pictet Asset Management
               For professional investors only
COVID HAS AMPLIFIED THE GAP BETWEEN WINNERS AND LAGGARDS

                                         Global presence to reach the consumer wherever he is
Strategic positioning gave an edge to
certain brands                               Local markets in times of constraints

                                             Repatriation vs travel retail illustrating brand power

                                         Digital strategies across the value chain
These metrics are likely to remain key
drivers for success in the near-term         Know your consumer, the power of data

                                             Ecommerce underpenetrated (12% luxury online in 2019 vs >20% for general retail
                                             estimates)

                                         Constant innovation
Companies that have embraced these
strategic choices will gain market           Casualisation trend at home and at work
share
                                             Keep the desirability high: innovation, capsule collections, collaborations

                                         Supply and distribution integration

                                             Supply chain integration allows for quality control and staff protection

                                             Direct distribution implies inventory monitoring and pricing coherence

                                                          15   Pictet-Premium Brands
                                                               Pictet Asset Management
                                                               For professional investors only
FAV O U R A B L E E N V I R O N M E N T F O R P R E M I U M B R A N D S

        1       Premiumization                       Buy less, buy better
                of spending to                       Low price sensitivity for most desired brands
                continues                            Ecosystem around the brand with enhanced loyalty

        2       Digital a                            Omnichannel and flexibility the end of the game
                structural                           Online penetration to remain much higher than in 2019
                growth driver                        A new way for brands to sell direct, bypassing wholesale
                                                     distribution

                                                     Shift towards direct distribution implies improved gross
        3 Margins set to
                                                     margins
          reach new highs
                                                     Rationalized cost structures and investments create
                                                     operating leverage
                                                     Higher ASP expected again in 2022

        4 Leisure and                                Restaurants, leisure and travel set to re-accelerate
          Travel to catch-                           Volatility still expected depending on sanitary situation and
          up                                         potential further restrictions
                                                     Cashflow and BS strength to benefit the fittest
Source: Source: Company websites, Pictet Asset Management, 2020

                                                                                 16   Pictet-Premium Brands
                                                                                      Pictet Asset Management
                                                                                      For professional investors only
I D E N T I F I E D M A C R O R I S K S T H AT C O U L D C R E AT E V O L AT I L I T Y

                                           China geopolitical and economic risk

Macro-factors could create volatility in       Chinese represent 1/3 of luxury consumption and the main growth driver long term
the medium-term
                                               Regulatory risk remains within China

Which we view as buying                    Long lasting and uncontrolled inflation risk
opportunities for the best positioned
premium brands                                 Limited inflation not a deterrent for Premium Brands

                                               Pricing power and perception of lasting value are mitigators

                                           Covid resurgence and more imposed restrictions

                                               Economies need to fully re-open, in particular in Europe to welcome tourists

                                               Supply chains and logistics disruptions related to Covid in particular for the sporting
                                               goods segment

                                                            17   Pictet-Premium Brands
                                                                 Pictet Asset Management
                                                                 For professional investors only
CONCLUSION

The Premium Brands investment theme is

                                            Superior growth
    A concentrated high-                supported by the search
                                                                                                            With high profitability,
      conviction strategy                 for innovation and                         Exposure to EM
                                                                                                               strong cash flow
      focusing and brand                differentiation together             consumers through high
                                                                                                            generation and robust
 excellence and exclusivity                with quality and                quality developed equities
                                                                                                                balance sheets
                                             authenticity

Managed by Pictet Asset Management

                                        Within a franchise with                        A proven and
  A dedicated team with                          over                              non-benchmarked
     over 15 years of                                                                                     Supported by a specialized
                                         20 years of experience                   investment process
  consumer experience                                                                                           Advisory Board
           each                          in thematic investing               applied across all Pictet
                                                                                  thematic strategies

Source: Pictet Asset Management, 2021
                                                                                             spectus.

                                                                   18   Pictet-Premium Brands
                                                                        Pictet Asset Management
                                                                        For professional investors only
Technicals

   19   Pictet-Premium Brands
        Pictet Asset Management
        For professional investors only
P R E M I U M B R A N D S T E A M A N D A D V I S O RY B O A R D

 Premium Brands Investment Team
                  Caroline Reyl                         Laurent Belloni                       Aline Liégé                               Gillian Diesen,
                  Senior Investment                     Senior Investment                     Investment Manager                        CAIA
                  Manager                               Manager                                                                         Client Portfolio Manager

                                       Portfolio Construction
 Premium Brands Advisory Board                                                                                      Thematic Impact & Sustainability, ESG Operations, Risk
Sebastian Escarrer Former CEO and Board Member Melia International, Member of the Executive Committee               Thematic Impact & Sustainability
of the World Travel and Tourism Council
Areas of expertise: Travel/Leisure/Lodging                                                                           Sandy Wolf Thematic Exclusions, ESG, Engagement, Impact
                                                                                                                     Senior Product Officer
Michel Perraudin- Former President World Fed. of Sporting Goods Industry, Former Exec VP Adidas Group                Steve Freedman, PhD Thematic Sustainability Research
Areas of expertise: Sporting Goods/Lifestyle Goods                                                                   Sustainability & long-term Thematic Research ESG Lecturer NYU

Sandrine Zerbib - Executive Director of Full Jet Ltd. (China), Former President of Adidas, Greater China           Pictet AM ESG Operations
Former CEO of China Dongxiang Group, China
Areas of expertise: China                                                                                            Alexandra Mahler          ESG Policies           Arabella Turner   Engagement
                                                                                                                     ESG Specialist                                   ESG Specialist
Robert Bensoussan Co-Founder of Sirius Equity (UK), non-executive chairman of LK Bennett, Former CEO                 Philippe Le Gall Engagement                      Eric Borremans IIGCC member
Jimmy Choo, Christian Lacroix Paris                                                                                  Senior Engagement Specialist                     Head of ESG at Pictet AM
Areas of expertise: Retail& Luxury/Retail/Fashion and Cosmetics
                                                                                                                     James Upton Governance
                                                                                                                     Senior Corporate Governance Specialist
                                                                                                                   Pictet AM Risk Manager Iwona Klimek, Risk Manager

 Thematic Equities Team
  Mayssa Al Midani, CIIA                  Luciano Diana, MBA                     Lydia Haueter, CFA                        Jan Andreas Maager, CFA                 Hans Peter Portner, CFA
  Anjali Bastianpillai                    Gillian Diesen, CAIA                   Alex Howson, CA                           Karin Marchand-Gollino                  Peter Rawlence, CFA
  Rachele Beata                           Moritz Dullinger, CFA, CAIA            Mikael Jafs                               Eugénio Martin-Fougeroux                Caroline Reyl
  Laurent Belloni                         Yi Du, CFA                             Yves Kramer                               Gabriel Micheli, CFA                    Christian Roessing, CFA
  Grégoire Biollaz, PhD                   Stanislas Effront                      Andreas Kringlen, CFA                     Marco Minonne                           Sylvie Sejournet, SFAF
  Jennifer Boscardin-Ching                Yasemin Erarslan                       Cédric Lecamp                             Alexandre Mouthon, CFA                  Tazio Storni, PhD
  Marc-Olivier Buffle, PhD                Stephen Freedman, PhD, CFA             Charles Lepetitpas, CFA                   Elnaz Niazmand-Ozkul                    Gertjan van der Geer, CEFA
  Christoph Butz, CIIA                    Ghislain Gauthier, FRM                 Benjamin Lerner                           Ola Obanubi                             Louis Veilleux, CFA
  Xavier Chollet                          John Gladwyn, CFA                      Aline Liégé                               Francesco Pighini                       Ivo Weinoehrl, CFA
  Alice de Lamaze, CFA                    Hayet Hammana                          Peter Lingen                              Marien-Baptiste Pouyat, CFA             Sandy Wolf, CIIA

 Regular meetings and exchange of ideas with: Pictet AM Developed Markets, Emerging Markets and Specialists Equities teams as well as ESG team

Source: Pictet Asset Management

                                                                                                      20     Pictet-Premium Brands
                                                                                                             Pictet Asset Management
                                                                                                             For professional investors only
P I C T E T- P R E M I U M B R A N D S I N V E S T M E N T P R O C E S S

                                                                          MANAGEMENT OF INVESTMENT PORTFOLIO
    c. 500
    companies                          c. 120                                c.61                               c.61                              c.30 - 50
                                       companies                             companies                          companies
                                                                                                                                                  holdings
    IDENTIFICATION                    CREATION &
    OF                                MAINTENANCE
    OPPORTUNITY                       OF INVESTABLE                         RISK                                ACTIVE
    SET                               UNIVERSE                              MANAGEMENT                          MANAGEMENT

    Database screening                Quantitative screening               Purity & portfolio                   Company factor, ESG
                                                                           construction factors                 Score & Industry factor                             Conviction portfolio
      Identification of               Purity: min 50%
      companies with relevant
      theme-related activities        >50% of Premium Brands               Quantitative Screening               Qualitative Analysis
                                                                                                                                                                    High thematic purity
      Qualitative screening of        related sales or EBIT                                                      Analysis and scoring
      world equity database of                                                                                   of business                                        Active management
                                                                              Liquidity                          franchise and
      Formal review of the            ESG exclusion                                                              management quality                                 Engagement & Proxy
      investment universe                                                     Volatility
      twice a year                      Controversial weapons
                                                                                                                  ESG Scoring                                       voting
                                        (*)                                   Purity
                                                                                                                  Run valuation model
                                                                                                                  (Holt, multiples)               PICTET
                                                                                                                                                  PREMIUM BRANDS

                                                                             DETERMINATION OF                        ESTABLISHING
                                                                              INITIAL WEIGHTS                    PORTFOLIO WEIGHTS

                                          Thematic alpha                                      Stock Selection alpha                                           Thematic Alpha creation

Sustainable Board (SB) establishes a list of companies involved with cluster munitions or other controversial
weapons (Directive 60)
Exclusions of controversial weapons and activities causing significant environmental and/ or social harm
Source: Pictet Asset Management, 2021
                                                                                                                               spectus
                                                                                                       21       Pictet-Premium Brands
                                                                                                                Pictet Asset Management
                                                                                                                For professional investors only
I N T E G R AT I N G E S G

                                            Business operations
Premium Brands strategy considers
ESG criteria                                                                              Management practices; respect of human rights
                                         Processes & Supply Chain                         throughout the supply chain.
Exclusion of segments such as
casinos, cruises, autos (except luxury                                                    Variety of environmental impact across the supply and
                                            Environmental Data                            production chain, both direct and indirect
and EV) in the fund

Inclusions of ESG scores across the
                                                                                          Incidents involving employees, customers, supply
investment process                       Significant Controversies                        chain, and business ethics

Direct impact on target weights with a
maximum of -100bps for poor ESG          Management and organization
ranked companies
                                             Earnings Quality                             Warning signs found in financial statements

                                                Governance                                Board structure, shareholder rights, compensation

                                                                                          Philanthropic initiatives, ESG accountability/policy
                                              Commitment to
                                                                                          implementation, and management of sourcing and
                                               Sustainability                             process

                                           Overall ESG assessment
                                                                                          A financial materiality-driven approach that provides an
                                            Material ESG Risk                             overall assessment of the damages arising from ESG
                                                                                          malpractices
 Source: Pictet Asset Management, 2021

                                                   22   Pictet-Premium Brands
                                                        Pictet Asset Management
                                                        For professional investors only
MAIN RISKS

Risk indicator for Pictet-Premium Brands-I EUR

Lower risk                                                    Higher risk

Typically lower rewards                       Typically higher rewards

    1          2           3          4           5           6         7

                                                                                                The Share class also bears the following risks that are not explained by
      The risk category shown is based on historical data and may not be a                the synthetic risk indicator:
 reliable indication for the future risk profile of the Share class.                      - Liquidity risk: when market conditions are unusual or a market is
      The risk category shown is not a target or a guarantee and may change               characterised by particularly low volumes, the Compartment may
 over time.                                                                               encounter difficulties in valuing and/or trading some of its assets, particularly
      The lowest category does not mean a risk-free investment.                           to satisfy large redemption requests.
      Equity investments are subject to high price volatility (variations in net          - Operational risk: the Compartment is subject to the risk of material
 asset value of the Share class) but may offer rewards in line with the                   losses resulting from human error or system failures or incorrect valuation of
 risks taken, which is why this Share class is in this risk category.                     the underlying securities.
      This value is affected by various factors, including:                               - Counterparty risk: the use of derivatives in the form of contracts with
 - The Compartment offers no capital guarantee or asset protection                        counterparties may imply significant losses if a counterparty defaults and
 measures.                                                                                cannot honour its liabilities.
 - The Compartment may invest in emerging markets.                                        Investments in mainland China are subject to restrictions by the local
 - This asset class is subject to political and economic risks which may                  regulators, and include among other things: daily and market aggregate
 have a significant impact on the Compartment's performance and                           trading quotas, restricted classes of shares, capital restrictions and ownership
 volatility.                                                                              restrictions.
 - Because of our investment approach, the Compartment may be                             - Sustainability risk: ESG related risk events or conditions could cause a
 exposed to currency risk.                                                                material negative impact on the value of the investment if they were to occur.

                                                                                   23   Pictet-Premium Brands
                                                                                        Pictet Asset Management
                                                                                        For professional investors only
E S G O V E RV I E W - E X C L U S I O N S

                                                                                                                                                                                                      Exclusion
      Exposure to controversial industries is very                                                      Indicator
                                                                                                                                                                                                      Threshold
      limited based on our investment process                                                           Severe breaches of international norms on human rights, labour standards,
                                                                                                                                                                                                          Yes
                                                                                                        environmental protection and anti-corruption
                                                                                                        Controversial Weapons in accordance with Pictet Blacklist                                         0%
             Exclusion of controversial weapons and
                                                                                                        Nuclear Power Generation                                                                         >5%
             activities causing significant environmental                                               Thermal Coal Extraction                                                                          >5%
             or social harm                                                                             Thermal Coal Power Generation                                                                    >5%
                                                                                                        Oil & Gas Production                                                                             >5%
             Positive selection of companies with at
                                                                                                        Oil & Gas Power Generation                                                                       >5%
             least 50% purity to the theme                                                              Oil Sands Extraction                                                                             >5%
                                                                                                        Shale Energy Extraction                                                                          >5%
                                                                                                        Arctic Oil & Gas Exploration/Extraction                                                          >5%
                                                                                                        Tobacco Products Production                                                                      >5%
                                                                                                        Genetically Modified Plants and Seeds Growth                                                     >5%
                                                                                                        Genetically Modified Plants and Seeds Development                                                >5%
                                                                                                        Palm Oil Production and distribution                                                             >5%
                                                                                                        Pesticides Production                                                                            >5%
                                                                                                        Military Contracting Weapons                                                                     >5%
                                                                                                        Small Arms Civilian Customers (Assault Weapons)                                                  >5%
                                                                                                        Small Arms Civilian Customers (Non-Assault Weapons)                                              >5%
                                                                                                        Small Arms Military/Law Enforcement Customers                                                    >5%
                                                                                                        Small Arms Key Components                                                                        >5%
                                                                                                        Adult Entertainment Production                                                                   >5%
                                                                                                        Gambling Operations                                                                              >5%
                                                                                                        Gambling Specialized Equipements                                                                 >5%

                                                                                                                             spectus. Exclusions are based on reliable sources gathered from reputable third-
party research providers. Pictet Asset Management retains full discretion over exclusions and always reserves the right to deviate from third party information on a case by case basis.

                                                                                                   24      Pictet-Premium Brands
                                                                                                           Pictet Asset Management
                                                                                                           For professional investors only
E S G I N D I C AT O R S

Corporate governance (by weight, in %)                                                                ESG Controversies (by weight, in %)

Portfolio: Pictet-Premium Brands, Reference index: MSCI ACWI                                          Portfolio: Pictet-Premium Brands, Reference index: MSCI ACWI
Data source: ISS as of 31.03.2021 (quarterly update only)                                             Data source: Sustainalytics as of 31.03.2021 (quarterly update only)

Corporate Governance analysis of underlying companies is based on four pillars: board                 ESG Controversies analysis of underlying companies is based on incidents and events that
structure, executive remuneration, shareholder rights, audit practices. Evaluation criteria           may pose a business or reputational risk due to the potential impact on stakeholders, the
reflect regional best practices. Decile scores indicate relative rank by country or region and        environment, or the company's operations. Event categories include pollution incidents,
are                                                                                                   employees accidents, violations of human rights, product-related issues and breaches of
7)                                                                                                    business ethics. Controversies are rated based on their seriousness and recurrence, sector
derivatives for which no scores are available. "Not applicable" corresponds to index                  and company response and are rated on a 0 to 5 scale. (0) : No involvement in any
derivatives, cash, sovereign and quasi sovereign bond issuers. The scores and categories              relevant controversies; (1) : Controversy has a low impact on the environment and society,
are provided by third-party research and may not reflect our internal view.                           posing negligible risks to the company, (2) Controversy has a moderate impact on the
                                                                                                      environment and society, posing minimal risks to the company, (3) Controversy has a
                                                                                                      significant impact on the environment and society, posing moderate risks to the company;
                                                                                                      (4) Controversy has a high impact on the environment and society, posing significant risks
                                                                                                      to the company. (5) Controversy has a severe impact on the environment and society,
                                                                                                      posing
                                                                                                      derivatives for which no scores are available. "Not applicable" corresponds to index
                                                                                                      derivatives, cash, sovereign and quasi sovereign bond issuers. The scores and categories
                                                                                                      are provided by third-party research and may not reflect our internal view.

                                                                                                 25   Pictet-Premium Brands
                                                                                                      Pictet Asset Management
                                                                                                      For professional investors only
PROXY VOTING ACTIVITY

Breakdown of votable meetings                                                                      Breakdown of votable items

Number and percentage of General Assembly meetings where votable items were presented              Number and percentage of votable items presented to shareholders at General Assembly
to shareholders. Meetings are broken down in three categories : (i) meetings where we              meetings of portfolio companies. Items are broken down in three categories: (i) votes in
supported all items, (ii) meetings where we voted against, withheld, or abstained on at            line with the management (ii) votes against the management (iii) items not voted.
least one item, and (iii) meetings where we could not vote for technical or legal reasons.

Breakdown of votes against management

Number and percentage of votes against management broken down by category. This includes votable items proposed by management and excludes votable items proposed by shareholders.
Please refer to the glossary for a description of categories.

Data YTD 31.03.2021
Pictet Premium Brands
Source: ISS, Pictet Asset Management
                                                                                             26    Pictet-Premium Brands
                                                                                                   Pictet Asset Management
                                                                                                   For professional investors only
PROXY VOTING ACTIVITY

Breakdown of shareholder resolutions                           Categories of shareholder resolutions that we supported

Number and percentage of votable items proposed by             Number and percentage of shareholder resolutions that we supported broken down by category. Please refer to the glossary
shareholders. Items are broken down in three categories. (i)   for a description of categories.
shareholder resolutions that we supported, (ii) shareholder
resolutions that we opposed, (iii) shareholders resolutions
for which we abstained.

Data YTD 31.03.2021
Pictet Premium Brands
Source: ISS, Pictet Asset Management
                                                                                           27    Pictet-Premium Brands
                                                                                                 Pictet Asset Management
                                                                                                 For professional investors only
TECHNICALS

Management Company:                                        Pictet Asset Management (Europe) S.A., part of the Pictet group
Name:                                                      Pictet-Premium Brands
Domicile/ Legal status :                                   Sicav part I of Luxembourg Law December 20, 2002
Custodian:                                                 Pictet & Cie (Europe) S.A.
Reference Currency:                                        EUR
Calculation Daily:                                         settlement NAV + 2
Inception:                                                 June 1, 2005
Assets under Mgmt:                                         EUR2.4bn as of 31st March 2021
Dividend:                                                  Reinvested (I, P, R) or distributed (P dy)
Reference Index:                                           MSCI ACWI (net div reinvest)
Subscription Fee:                                          Maximum 5%
Redemption Fee:                                            Maximum 3%
Switch Fee:                                                Maximum 2%
Investment horizon:                                        The fund may not be appropriate for investors who plan to withdraw their money within 5 years
Share classes:                                             Class                  ISIN                                 MF(%)      TER(%)   ONGOING CHARGES (%)*

                                                           I EUR                  LU0217138485                             0.80    1.09            1.10
                                                           I USD                  LU0280433417                             0.80    1.10            1.10
                                                           I dy GBP               LU0448836519                             0.80    1.09            1.10
                                                           I dy EUR               LU0953041760                             0.80    1.10            1.10
                                                           P EUR                  LU0217139020                             1.60    1.99            2.00
                                                           P USD                  LU0280433847                             1.60    2.00            2.00
                                                           P dy EUR               LU0217139533                             1.60    2.00            2.00
                                                           P dy GBP               LU0320647794                             1.60    2.00            2.00
                                                           R EUR                  LU0217138725                             2.30    2.70            2.70
                                                           R USD                  LU0280434068                             2.30    2.70            2.71
                                                           HI CHF                 LU0959644278                             0.80    1.15            1.15
                                                           HI USD                 LU1733284431                             0.80    1.15            1.15
                                                           HP CHF                 LU0843168815                             1.60    2.05            2.06
                                                           HP SGD                 LU0663513272                             1.60    2.05            2.05
Source: Pictet Asset Management as of 31.03.2021           HP USD                 LU0552610593                             1.60    2.05            2.06
*Ongoing charges as of 31.12.2020 (yearly update)          HR USD                 LU0552611484                             2.30    2.75            2.76
The strategy is not constrained by MSCI ACWI which is      Z EUR                  LU0294819544                             0.00    0.14            0.11
shown for comparison purposes only. The index does not

investment universe extends beyond the components of the
index. Alternative global equity indexes are equally
appropriate.                                                                     28      Pictet-Premium Brands
                                                                                         Pictet Asset Management
                                                                                         For professional investors only
For more information, please
contact your Pictet client
relationship manager or visit
our websites
                                This marketing material is         that the securities referred to     financial intermediaries acting
PICTET ASSET MANAGEMENT SA      issued by Pictet Asset
                                Management (Europe) S.A.. It
                                                                   in this document are suitable
                                                                   for any particular investor and
                                                                                                       in relation to their investment
                                                                                                       in the fund or funds mentioned
Route des Acacias 60            is neither directed to, nor        this document is not to be          in this document.
1211 Geneva 73                  intended for distribution or use
                                by, any person or entity who is
                                                                   relied upon in substitution for
                                                                   the exercise of independent         Any index data referenced
Tel: +41 58 323 3333            a citizen or resident of, or       judgment. Tax treatment             herein remains the property of
                                domiciled or located in, any       depends on the individual           the Data Vendor. Data Vendor
Fax: +41 58 323 2040            locality, state, country or        circumstances of each investor      Disclaimers are available on
assetmanagement.pictet          jurisdiction where such            and may be subject to change        assetmanagement.pictet in the
                                distribution, publication,         in the future. Before making
                                availability or use would be       any investment decision,            footer.
                                contrary to law or regulation.     investors are recommended to        This document is a marketing
                                Only the latest version of the     ascertain if this investment is     communication issued by Pictet
                                                                   suitable for them in light of       Asset Management and is not in
                                Investor Information               their financial knowledge and       scope for any MiFID II/MiFIR
                                Document), regulations, annual     experience, investment goals        requirements specifically
                                and semi-annual reports may be     and financial situation, or to      related to investment research.
                                relied upon as the basis for       obtain specific advice from an      This material does not contain
                                investment decisions. These        industry professional.              sufficient information to
                                documents are available on                                             support an investment decision
                                assetmanagement.pictet or at       The value and income of any of      and it should not be relied
                                Pictet Asset Management            the securities or financial         upon by you in evaluating the
                                (Europe) S.A., 15, avenue J. F.    instruments mentioned in this       merits of investing in any
                                Kennedy, L-1855 Luxembourg.        document may fall as well as        products or services offered or
                                                                   rise and, as a consequence,         distributed by Pictet Asset
                                The information and data           investors may receive back less     Management.
                                presented in this document are     than originally invested.
                                not to be considered as an offer                                       Pictet Asset Management has
                                or solicitation to buy, sell or    Past performance is not a           not acquired any rights or
                                subscribe to any securities or     guarantee or a reliable indicator   license to reproduce the
                                financial instruments or           of future performance.              trademarks, logos or images set
                                services.                          Performance data does not           out in this document except
                                                                   include the commissions and         that it holds the rights to use
                                Information, opinions and          fees charged at the time of         any entity of the Pictet group
                                estimates contained in this        subscribing for or redeeming        trademarks. For illustrative
                                document reflect a judgment at     shares. This marketing material     purposes only.
                                the original date of publication   is not intended to be a             © Copyright 2021 Pictet
                                and are subject to change
                                without notice. Pictet Asset       documentation or any
                                Management (Europe) S.A. has       information which investors
                                not taken any steps to ensure      should obtain from their

                                                              29   Pictet-Premium Brands
                                                                   Pictet Asset Management
                                                                   For professional investors only
You can also read