PFAR MEDIA KIT 2021 Leading Change - pasadena-foothills association of realtors

2021
PFAR MEDIA KIT
Leading Change

Who We Are

The Pasadena-Foothills Association of REALTORS® services over 2000 members in
the Pasadena, Altadena, San Marino, La Cañada Flintridge, La Crescenta,
Sunland-Tujunga communities and beyond.

The Pasadena-Foothills Association of REALTORS® is the champion for the
professional practice of real estate, private property rights, homeownership and a
thriving community.

Our Story

The Pasadena-Foothills Association of REALTORS® was originally founded in 1907 as
the Pasadena Realty Board, with the purpose of promoting good fellowship and
fair dealing within the real estate industry, thus protecting both the real estate
professional and the consumer. Over the years, the organization has expanded to
provide members with the tools, education and opportunities to succeed in an
ever-changing environment.

In 1997, the Pasadena-Foothills Association of REALTORS® was formed as a merger
among three boards: Pasadena, San Marino-South Pasadena and the Foothills
(comprised of La Cañada Flintridge, La Crescenta and Sunland-Tujunga). The
formation of the Pasadena-Foothills Association gives REALTORS® and the public
an even stronger voice in the protection and promotion of private property rights,
while fostering the ultimate American dream of home ownership. We have also
produced four Presidents of the California Association of REALTORS® (C.A.R.) and
an Executive Officer of C.A.R. and the National Association of REALTORS®.

Our Story

The Pasadena-Foothills Association of REALTORS® was originally founded in 1907 as
the Pasadena Realty Board, with the purpose of promoting good fellowship and fair
dealing within the real estate industry, thus protecting both the real estate professional and
the consumer. Over the years, the organization has expanded to provide members with
the tools, education and opportunities to succeed in an ever-changing environment.

In 1997, the Pasadena-Foothills Association of REALTORS® was formed as a merger
among three boards: Pasadena, San Marino-South Pasadena and the Foothills
(comprised of La Cañada Flintridge, La Crescenta and Sunland-Tujunga). The formation
of the Pasadena-Foothills Association gives REALTORS® and the public an even stronger
voice in the protection and promotion of private property rights, while fostering the ultimate
American dream of home ownership. We have also produced four Presidents of the
California Association of REALTORS® (C.A.R.) and an Executive Officer of C.A.R. and
the National Association of REALTORS®.

What We Offer

We believe the best professional is well-informed and equipped to perform in an
ethical manner to service both the consumer and the professional. Because of
this, PFAR provides many tools to our members and community.

    Services Offer

        Weekly In-house Training sessions
        Licensing Courses
        Affordable Housing Resources
        Weekly Newsletter delivering the latest real estate updates
        Room Rentals
        Arbitration and Mediation Services
        Top of the line Staff Support
        Opportunity for consumers to locate seasoned professionals to
          help navigate the challenges of home purchasing

Call for Action

PFAR remains an active force and staple in the community by being on the front
lines. Our charitable commitment and government affairs work is rooted in service
to the commonwealth, while protecting homeownership and many other property
rights.

Political Advocacy

At PFAR, it is our duty to protect the interests and rights of real estate professionals
and homeowners by remaining engaged when appointed and elected officials
make decisions that affect the real estate population. Approximately, one third of
all bills introduced in Sacramento and Washington D.C. impact real estate. As a
result, our government affairs team works diligently to increase awareness and
community understanding about all real estate related issues.

       Many business activities of REALTORS®, are impacted by local
       government actions:

           Point of Sale requirements / inspections
           Occupancy Inspection
           Rent Control
           Restrictions on For Sale and Directional Signs
           Restrictions on property uses
           Fees for licenses, permits, and filings
           And many more issues

Community Involvement

PFAR is committed to making a difference in the community.

Current initiatives include:

    PFAR Giving
     Action focused initiative centered on community mobilization to inspire social
       impact, community investment and partnerships.

    Pasadena Unified School District Program
     In 2019, PFAR partnered with the Pasadena Educational Foundation (PEF) and
       Pasadena Education Network (PEN) to launch the Pasadena Unified School
       District Certification Program. The program educates real estate
       professionals on the variety of public school options to serve as valuable
       resources for their clients.

Marketing Opportunities

PFAR offers a variety of marketing programs for our members, stakeholders and
affiliates to further engage with the community. We work diligently with our
partners to provide a consistent platform of communications.

Visit pfar.org/sponsors and Contact PFAR Communications Today to Discuss
Sponsor and Website Promotional Packages and Rates.

Connect with Us

To find out more about PFAR and our service contributions, please visit us at https://pfar.org

                   Contact Us

                   Pasadena-Foothills Association of REALTORS®
                   E: info@pfar.org

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