PERPETUA PERSPECTIVES - WINTER EDITION 2019 - Perpetua Investment Managers
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CONTENT 1 Opening perspectives Logan Govender 3 The comeback kids Delphine Govender 5 South African listed property: is it time to invest? Lonwabo Maqubela and Museja Makhaga 9 Group 5: How a single project sank one of South Africa’s largest construction companies Glen Heinrich 12 Digital advertising prospects vs privacy regulations: how to balance an investment in Facebook Mark Butler 16 Q&A Perpetua’s alternative investment offering Mike Brooks 18 Explained: Share buybacks Phomolo Rabana 21 Invest with us Perpetua fund offerings
PERPETUA PERSPECTIVES WINTER EDITION 2019 While it is impossible for us to “call the bottom” or low point in our performance, as we focus on the individual stocks we have invested capital in and what we expect from their fundamentally driven returns, we are confident that this current portfolio offers potential for meaningful returns from this point. We would summarise our underperformance as having Logan Govender been attributed to the following broad reasons: Executive Director A deeply out-of-favour cycle for our investment Opening perspectives approach and style: specifically, true value It has been an eventful but weak second investing. This has now persisted as the longest quarter time that the investment style has underperformed, both globally and locally. The second quarter was eventful in terms of markets and An unconstrained investment approach, which politics. In South Africa we saw a peaceful election which builds portfolios without initial reference to the emphasised our democracy. While President Cyril benchmark, and therefore has the potential to Ramaphosa appears to have been given a clear mandate deliver returns very different to the benchmark. to implement a “new dawn” post a lost decade for the This has specifically hurt the relative performance economy and country, we witnessed already that the of the fund given the concentration of the internal factions within the ANC seem to be conspiring benchmark, specifically Naspers. against the effective implementation of this mandate. Stock-specific detractors, which we could broadly summarise into the following groupings: The conflicting messages on the independence of the o larger fund holdings experiencing poor cyclical Reserve Bank; the questionable appointment of certain operational performance and low earnings politicians in the new Cabinet; and internal party discord visibility causing the market to de-rate these seems to be weighing heavily on market confidence. stocks e.g. Tiger Brands, Pioneer Foods, Life These factors together with the weakest economic cycle Healthcare, Woolworths Holdings in over 40 years; further potential corporate accounting o larger fund holdings which have experienced irregularities as appear to be the case at industrial regulatory hits creating a vacuum of uncertainty company, Tongaat Limited; and continued fall-out from causing the market to price these stocks in a potential global trade wars have further weighed down discounted range-bound manner e.g. British on investor confidence. American Tobacco, MTN o smaller fund holdings with higher levels of leverage but which have subsequently suffered Our performance has lagged this past tough operational performance and these quarter but we remain optimistic about the combined factors having caused the market portfolio (and other capital providers) to become exceedingly anxious about the business’ Following a particularly difficult May for both markets stability and resulting in severe sell-down in the as well as our portfolio, our investment performance respective shares e.g. Aspen, Blue Label has meaningfully lagged all relevant benchmarks this Telecoms, Omnia and Brait. quarter. While this outcome is naturally very disappointing, we also believe this underperformance is We are deeply mindful and aware that poor returns can temporary especially in so far as it relates to some of at times engender anxiety about poor returns the larger holdings in the fund. continuing. This is a function of market momentum combined with investor psyche. This can be further exacerbated when poor domestic macro-economic 1
PERPETUA PERSPECTIVES WINTER EDITION 2019 factors; global geo-political challenges; and a volatile In this edition of Perpetua Perspectives domestic political backdrop make for a hugely uncertain We start this edition with Perpetua’s CIO, Delphine investing environment. As custodians over our clients’ Govender sharing an opinion piece on the potential for capital we accept that our obligation is to be “comebacks” across the market; economy and South transparent, open and clear about our investment Africa as a whole. actions. At the same time our responsibility is also to remain steady for our clients as we look through the Following a protracted period of underperformance in negative sentiment and noise from the market; and the property sector, portfolio manager, Lonwabo remain focused on the longer-term investing Maqubela and analyst, Museja Makhaga discuss why the fundamentals for the benefit of our clients. sector has underperformed and whether or not this is now an opportune time to consider investing. Benjamin Graham is long regarded as the father of fundamental, long-term, value-oriented investing and In our stock-specific section this quarter, we opted for his words below, we believe, hold relevance and an angle not regularly taken by investors – explaining applicability as much now as at similar times of the mistake with the investment in construction group, considerable pessimism: Group 5. Portfolio manager, Glen Heinrich details an explanatory case study on Group 5 Limited and how “How your investments behave is much less the company’s excessive risk-taking ended in failure. important than how you behave….the On the global front, Mark Butler examines the quandary Facebook faces in balancing its dominance in the ever- investor’s chief problem – and even his worst growing digital marketing arena with the ongoing and enemy – is likely to be himself” heightened risk it faces in privacy regulations. We believe what Graham meant is that our own To provide more insight into Perpetua’s alternative behaviour is, indeed, our greatest threat as investors investment offering, we include a ‘Q&A’ with the (both as investment managers and in terms of our capability leader, Mike Brooks. We conclude the clients). Investment markets do not determine our edition once again with the second article in our success, but it is how we react to them that does. “Explained” series, a ‘teach-in’ series that we launched last quarter. This time analyst, Phomolo Rabana Successful long-term investing therefore requires us to explains Share buybacks in more detail. have courage to embrace, not avoid, the most difficult and uncomfortable times in investment markets, for this We hope you will enjoy this edition of Perpetua is when the long-term rewards on offer and Perspectives and as always value any feedback you opportunities are greater. The reality is though that, at might have. these times of consensus fear, concern and pessimism is exactly when a non-consensus approach creates discomfort, moreover still when investment outcomes have been poor. At Perpetua we strive to digest the reality of the present time, while ensuring we make rational decisions and not emotional ones. We believe that those who exercise some patience and take a long-term view on the South African path to recovery might stand a chance to benefit immensely amidst broad pessimism. As investors, we do this by investing in defensible, real businesses that continue to generate cash flow and offer considerable value at current prices; equally committed to attaining the same objective as ourselves. 2
PERPETUA PERSPECTIVES WINTER EDITION 2019 Value investing (and investors) has really fallen but looks ready to stage a comeback After experiencing its most protracted period of underperformance ever as an investment style (similar in length to Tiger Wood’s major win drought), value investing has been largely “left for dead” by market participants and clients. As managers who pursue this Delphine Govender style, while we have achieved periods of Chief Investment Officer outperformance, since inception of our firm six years The comeback kids ago Perpetua too has experienced the associated underperformance of value investing. While this may Tiger Woods’ win at the US Masters was the leave many questioning whether value investing (and sporting comeback story of the decade indeed our own performance) could ever make a The second quarter of the year is generally filled with comeback, the environment is certainly starting to look many sporting highlights from the UEFA Champions more promising for this as a likelihood. League final in soccer to the US Masters in golf. On 14 We see this in a few ways: purely from a valuation April 2019, Tiger Woods won his 5th US Masters title. perspective both globally and in South Africa there are I might normally take the time to explain the meaning more cheap shares today than we have seen over the of the Masters and Tiger Woods, but this is Tiger past 8-10 years; the disparity between expensive and Woods and there are relatively few people who, over cheap shares is also very wide; the fundamental quality the past 22 years, will not have heard of him or what of the undervalued businesses is better on the whole; the Masters represents. The win was poignant because and the extent of the undervaluation of cheap shares is Tiger first won the US Masters 22 years ago, in 1997 now also wider now than we have seen over this and last won it 14 years, in 2005. In fact the last time period. These factors set the stage for value-oriented Tiger won a major golf tournament was over 11 years stocks to perform better now and looking forward over ago in 2008. the next 3-5 years. Imagine that, 11 years without a major win and then But one of the most important ingredients to the winning in such a manner. Imagine being on top for so resurgence of value investing, are value investors. Value many years as Tiger had been until 2008, then crashing investors require the emotional resilience to persist in down, remaining down, only to climb back to the top a long-term oriented, fundamentally-driven approach after a long and difficult decade. Tiger’s story is the even when and especially when the outcomes from this comeback story of the year not just in sport but also in approach lag. They also require the humility and life it seems. Possibly even the comeback story of the honesty to separate forced vs unforced errors and decade. finally the courage and skill to apply current capital only The win showed the power of the human to those investments where they have a high confidence spirit remains constant of positive prospective returns irrespective of history; At a time where so many of our vocations seem to be sunk capital; career risk or consensus views. threatened by, co-mingled with or even already partially There are many companies that are replaced by technological or artificially intelligent currently “down and out” equivalents, there is something uniquely affirming about Over the past year the South African stockmarket has being reminded of the triumph of the human spirit. It also witnessed several previous ‘market darlings’ falling is a triumph that is not achieved simply through luck, hard. Fallen angels we call them in market speak. timing or rising tides, but through reassessing game Admired companies that we recently remember riding plans, hard work, practice, resilience, grit and the crest of a wave both in terms of business and share determination. So Woods’ achievement is an important price performance only to come crashing down. This and timely reminder: to rise in such a manner you must list of fallen angels on the South African stockmarket is first fall. growing. These are the favourite shares of two, three 3
PERPETUA PERSPECTIVES WINTER EDITION 2019 or four years ago like Aspen, British American Tobacco, Ultimately, the biggest recovery we need to Tiger Brands, Pioneer, Mediclinic, Life Healthcare and see is in the South African economy Woolies. We could even add other former leader While stock investors understandably focus on the board shares in there like Coronation, Wilson Bayley idiosyncratic possibilities of each stock which might be Holmes, Massmart, Truworths, Capital & Counties and missed by the broader market from time to time, the Blue Label Telecoms. biggest comeback kid of all we would all contend that we are really rooting for has to be the South African Recovery and getting back on top is a economy. But even as Tiger demonstrated when he process that requires deliberate action expressed to his caddy and manager after his The essential question in each of these companies’ inspirational Masters win on Sunday, “WE did it!” all respective pathways to recovery and maybe even real success stories are achieved through teamwork reinstatement of their champion status would have to even if a single individual is the face of the ultimate centre on the elements within the control of these success. companies to restore their performance, and not simply being passive beneficiaries of the recovery in the The comeback of the South African economy doesn’t environment around then. To accurately read their depend solely on the economic policies enacted by customers’ changing consumption patterns and adapt newly elected President Cyril Ramaphosa; or the state their product mix accordingly; to allocate capital more of our politics or even the level of US interest rates. astutely as they invest to maintain relevance; to allocate We know what it will take. It will take a combined management time and energy wisely in favour of high focus of all players (government, business, investors, probability outcomes and not blind commitment to citizens and society) on the end goal; clear, honest and poor decisions of the past; to have the right board realistic strategies for how to get there; rehabilitation members asking the right questions and to right-size of damaged confidence; regaining of broken trust; cost bases to pro-actively manage their businesses tireless work and practice; reading the terrain through all seasons. And even when it takes time for all accurately and then just a little help from the wind. these big things to fall into place, to do what Tiger said A version of this article appeared in the FM on 24 April 2019 he did to help him win this time: keep doing all the little things correctly…just keep plodding along. 4
PERPETUA PERSPECTIVES WINTER EDITION 2019 The main reason is that we would expect the sector’s dividends to grow, whereas government bond distributions do not grow. The higher yield relative to the South African 10-year bond becomes more pronounced when you consider that the property sector today is more geographically diversified into regions with lower cost of capital, as reflected by the blended yield (geographically weighted average bond yield) shown in Graph 2. Lonwabo Maqubela Museja Makhaga Analyst At these attractive valuations, is it time to Portfolio Manager invest? South African listed property: is it The question in a contrarian’s mind is whether, despite the known risks, valuations have corrected sufficiently time to invest? to justify investing. To answer this question, we believe The local listed property sector has it is important to first consider the reasons why the underperformed in recent years sector has de-rated: The South African listed property sector has de-rated 1. Aggressive investment by property companies has over the last few years. Due to risks relating to resulted in an oversupply of space vacancies, lower rentals, potentially high debt levels, 2. Stocks trading at the highest yields have balance and weak corporate governance abound. Graph 1 sheet pressure shows the sector’s underperformance relative to other 3. Notoriously complex corporate structures and asset classes. However, the longer-term relative opaque cross-holdings among many property outperformance remains intact. The sector (SAPY) has companies has contributed to poor governance a R400 billion market capitalisation consisting of 21 shares and has grown six-fold since 2005 (at a We will now discuss each of these reasons in more compound annual growth rate of 17%). detail. However, the sector is currently trading at 1. Aggressive investment by property an attractive yield relative to the South companies has resulted in an oversupply of African 10-year government bond space Over the long term, we would expect the listed This is most evident in the office space sector in property sector to trade at a premium (lower yield) Gauteng. Since 2011, we estimate that total space relative to government bonds. increased by nearly a third, particularly in key nodes such as Sandton (shown in Graph 3). Graph 1: Listed property has significantly underperformed other asset classes in recent years 17.0% 15.5% 20% Total return (annualised for 5 yrs and 15 12.5% 15% 9.7% 9.0% 8.4% 7.4% 7.4% 7.3% 7.0% 6.8% 6.6% 10% 5.8% 5.0% 4.7% 4.6% 4.2% 3.9% 3.2% 2.4% 5% 0.8% 0.6% yrs) 0% -5% -3.5% -10% -9.6% -15% 15yrs 5yrs 3yrs 1yrs Month-to-date Year-to-date Listed property (J253T) Bonds (ALBI) Equities (J203T) Cash (STFIND) Source: Anchor Capital, I-Net 5
PERPETUA PERSPECTIVES WINTER EDITION 2019 Graph 2: The property sector is currently offering a higher yield Graph 4: Office vacancies are currently at 11.1% than local bonds SAPY DY vs BY for the period ending April 2019 14% 12.1% 11.3% 11.5% 11.2% 11.1% 12% 10.2% 9.7% 12% 9.0% 9.5% 10% 8.1% 8.2% 7.5% 10% 8% 6.1% 7.0% 8% 6% 6% 4% 4% 2% 2% 0% Dec-05 Dec-06 Dec-07 Dec-08 Dec-09 Dec-10 Dec-11 Dec-12 Dec-13 Dec-14 Dec-15 Dec-16 Dec-17 Dec-18 0% Dec-04 Dec-05 Dec-06 Dec-07 Dec-08 Dec-09 Dec-10 Dec-11 Dec-12 Dec-13 Dec-14 Dec-15 Dec-16 Dec-17 Dec-18 Source: SAPOA Blended bond yield SA bond yield SAPY yield Excessive space growth is also evident in the retail Sources: Avior capital markets, Bloomberg segment. Over the past five years, growth in South African retail space was amongst the highest in the Graph 3: Aggressive investment has led to an oversupply of office world! (See Graph 5) space, especially in Gauteng Graph 5: Retail space growth versus real GDP growth in South Africa has been the highest in the world over Development activity by Node; March 2019 the past 5 years Sandton 0.9% Waterfall 1.0% Rosebank 1.0% Menlyn/Faergie Glen/Ashlea Gardens 1.2% Umhlanga/La lucia 1.5% Midrand 1.5% Cape Town CBD 1.7% Bellville 1.7% Bedfordview 2.0% Fourways 2.0% Claremont 3.1% Centurion CBD 3.3% Ballito 5.0% Illovo 5.1% Sources: Euromonitor, Stats SA Houghton/Killarney 6.3% Woodmead 6.8% Despite this high level of growth, retail vacancies Cresta/Blackheath/Randpark 13.8% remain relatively low when compared to global Westville 15.8% Melrose/Waverley 26.4% peers (as shown in Graph 6). In the UK, online retail penetration is the highest in the world. 0% 10% 20% 30% Notwithstanding this, vacancies have not risen as % of total development gross lettable area (GLA) much as one would have thought. This supports our Source: MSCI Real Estate, SAPOA view that physical retail will remain relatively defensive, particularly when considering South Vacancies are rising (as can be seen from Graph 4) Africa’s demographics. Some properties will also and there is still further supply being added. More outperform each other for idiosyncratic factors. than half of current developments are speculative, i.e. not pre-let. We are of the view that office rentals could remain depressed for some time. 6
PERPETUA PERSPECTIVES WINTER EDITION 2019 Graph 6: Retail vacancies in South Africa are low Graph 7: Super-regionals (big malls) have the highest compared to our global peers rent-to-sales ratios and vacancies Rent-to-sales (%) Retail vacancies (%) 16% 15% 14% 12% 10% 10% 8% 6% 5% 4% 2% 0% 0% Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17 Jun-18 Dec-06 Dec-07 Dec-08 Dec-09 Dec-10 Dec-11 Dec-12 Dec-13 Dec-14 Dec-15 Dec-16 Dec-17 Dec-18 Super regional shopping centre Regional shopping centre UK SA CEE USA Small regional shopping centre Source: SAPOA Community shopping centre Neighbourhood shopping centre As with office space, our analysis shows that most of the retail space growth happened in Gauteng. Nearly half of South Africa’s retail property is in Gauteng. Vacancies per sub-sector (%) 12% However, the ‘excess’ space is less significant when 10% we adjust for higher population density and incomes (spending power) in that province. We are of the 8% view that 'catch up' growth from decades of under- 6% investment in densely populated nodes such as 4% townships also contributed to the high space 2% growth. 0% Nonetheless, the increased space growth coupled Dec-02 Dec-03 Dec-04 Dec-05 Dec-06 Dec-07 Dec-08 Dec-09 Dec-10 Dec-11 Dec-12 Dec-13 Dec-14 Dec-15 Dec-16 Dec-17 Dec-18 with a weak retail environment has resulted in rising rental costs and vacancies. Super-regionals (malls Super regional shopping centre Regional shopping centre larger than 100 000 m2) are under the most Small regional shopping centre pressure. They have the highest vacancies and rent- Community shopping centre to-sales ratios, as can been seen from Graphs 7 & 8. Source: SAPOA However, super-regionals make up only 9% of the listed property sector’s GLA. Over the longer term one would expect online retail to gain market share relative to physical Explanation of industry terms: retail. One of the risks implied in current Gross Lettable Area (GLA) measures the valuations is that there will be negative reversions amount of space that is available for letting in soon. The recent rental concessions for Edcon are square meters. an example. Nevertheless, there are some Rent to sales: Indicates the percentage of a mitigating factors, such as an improving economic retailer’s sales that go towards paying the rent. outlook and trading densities, and slowing future The higher the ratio, the more unaffordable the supply of retail space. rental is. Loan to value (LTV): The percentage of a fund’s assets (at market value) that are funded by 2. Stocks trading at the highest yields have debt. The higher the ratio, the less the financial balance sheet pressure flexibility. Most of the companies trading at higher yields also Cap rates: The implied rate used to value the have the highest balance sheet risk (high debt present value of expected future cash flows. levels). Some of the counters have off-balance 7
PERPETUA PERSPECTIVES WINTER EDITION 2019 sheet obligations that increase the level of To lessen the impact of these industry disclosed debt. issues, we look for the ‘cleanest dirty shirt’ We estimate that if cap rates (the implied discount At Perpetua, we are stock pickers. We often look for rate used to value the underlying properties) what we would call the ‘cleanest dirty shirt’ – the share increase by 2%, the sector would breach debt that is less affected by industry issues than others but is covenant requirements. This is the equivalent of a being priced by the market as though it is similar (poor) 30% decline in the value of properties. This is not quality to the pack. While we concede few companies an inconceivable scenario for example if vacancies can completely avoid the current structural headwinds, increased materially. This would most likely result we prefer listed property shares with the following in the need to raise capital in the form of rights characteristics: issuances. Issuing shares at these high yields would Strong management teams and shareholder friendly be value destructive. To put it differently, the boards current optically high forward yields have to be Either dominant in the respective sector, or well adjusted down for the risk that investors will diversified across sub-sectors receive a dividend and then will immediately have Low exposure to the oversupplied Gauteng office to re-invest it in an equity raise. Therefore, an even sector higher dividend yield is required in order to Assets of above-average quality that could account for the risk of additional capital calls. withstand industry shifts and rising vacancies Below-average levels of debt 3. Complexity and opacity resulting in poor governance Once we screen for these factors, our investable Following successive incidents and adverse universe becomes a lot smaller. Whilst we are able to disclosures, governance across the sector (with uncover shares that meet these criteria, risks do some few exceptions) has revealed itself to be remain. Consequently, we have been very measured in evidently poor. Conflicts of interest are common the investments we have made in the South African among management teams and/or board members. property sector to date. Until recently, there were complex, opaque cross- holding structures. Accounting policies are too liberal and, in some cases, misleading. 8
PERPETUA PERSPECTIVES WINTER EDITION 2019 Figure 1: Group 5 is a diversified construction company operating across three clusters Glen Heinrich Portfolio Manager Group 5: How a single project sank one of South Africa’s largest construction companies Increasing risk increases the range of possible outcomes, including negative outcomes As investors, we are very aware of the concepts of risk and return. Unfortunately, we often equate higher risk Source: Group 5 website to higher potential returns, without appreciating what else higher risk can sometimes mean. In his book “The 1. The E&C business has been involved in Most Important Thing”, Howard Marks shows that building landmark projects in South increasing risk increases the range of possible Africa as well as other projects across outcomes. This means that taking on more risk the African continent increases the chances of a negative outcome. Put These include Menlyn Mall, the Medupi and Kusile differently, taking on excessive risk in the pursuit of power stations, the Gauteng Freeway reward can result in losing much more than the Improvement Project (GFIP), the Moses Mabhida foregone profits of not taking on the risk in the first Soccer Stadium, and the King Shaka International place. Airport. This business also has a history of working The story of Group 5, a diversified group of businesses in Africa, including building power plants and doing with a conservatively run balance sheet that ended up other engineering projects across the continent. in business rescue, is a good case study of this principle. 2. The I&C business houses the Group’s Group 5 built one of South Africa’s largest investments in infrastructure construction companies over its 45-year concessions history This includes toll roads in Eastern Europe, as well Group 5 got its name from its beginnings as an as an operations and maintenance services amalgamation of five companies when it listed on the business. This business predominantly operates JSE in 1974. Over the next 45 years, it became one of outside South Africa and its profits are of an South Africa’s largest construction companies, annuity nature, offering more stability compared to employing over 14 000 people and operating in 28 the more cyclical E&C business. countries. 3. The Manufacturing business comprises Group 5 grew into a diversified business operating of a fibre cement business (Everite) and across three main clusters: a steel business (BRI and Group 5 pipe) 1. Engineering and Construction (E&C) While this business is more asset intensive, it has 2. Investments and Concessions (I&C) managed to produce more stable profits over the 3. Manufacturing years, again offering more stability than the cyclical E&C business. 9
PERPETUA PERSPECTIVES WINTER EDITION 2019 The Group benefited from the rapid growth To get back on track, Group 5 looked for in construction before the World Cup, but new revenue sources but, in the process, then the tide changed took on significant risk Between 2000 and 2009, investment into infrastructure In this situation, a company has two choices to maintain and the commodity super-cycle resulted in rapid profitability: apply aggressive cost cuts (which in this growth of South Africa’s entire construction industry, case means jobs) or find new sources of revenue. including Group 5. The Group’s annual revenue Group 5 initially opted for the latter, which resulted in increased by more than four times, from R2.8 billion in growth in their revenue and earnings between 2012 and 2000 to over R12 billion in 2009. 2016. To facilitate the increase in work, Group 5 grew its The problem is they did this by taking on contracts that workforce, bought equipment, and expanded its carried higher risk in the form of Engineer, Procure and physical presence. Contract (EPC) work. With this type of contract, the And then the super-cycle ended. The World Cup and EPC company is responsible for the overall GFIP projects were completed, and there was too little performance and timing of the delivered product. That work for too many players in the construction industry. means they are responsible for the work of all the Revenue declined from R12 billion in 2009 to under R9 subcontractors as well as the performance of the billion in 2012. In addition, Group 5’s profitability equipment. While some of this risk is mitigated through plummeted, with earnings per share falling from almost back-to-back contracts with subcontractors and R6 in 2009 to below R2 in 2012. equipment providers, these contracts ultimately placed Group 5 in the firing line. Graph 1: Group 5’s revenue increased rapidly between 2000 and 2009, but then fell in 2012 16 14 12 Revenue (R billions) 10 8 6 4 2 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: FactSet 10
PERPETUA PERSPECTIVES WINTER EDITION 2019 A challenging environment made Group 5 a The share price rapidly declined to R0.60 per share as seemingly attractive investment in 2014, but concerns about liquidity were raised. The company had the risks were high to seek a bridge loan facility from the banks to fund In 2014, Group 5 took on a R4 billion EPC project to completion of the project. It also used some of the cash build a gas-fired power station in Ghana, called the in the I&C business to fund the Kpone cash Kpone contract. For the next two years, the business requirements. recorded revenue and profits on this project, and On 12 March 2019, Group 5 Construction and Group everything appeared to be going relatively smoothly. 5 Limited went into business rescue and the share was Delays caused by subcontractors and changing laws in suspended from trading. The I&C business was not the country were expected to be mitigated by the legal subject to this process since the banks had secured the contracts. assets against the bridge loan. While the outcome for Over the same period, the environment in South Africa shareholders is currently unknown, it looks unlikely continued to be very challenging, resulting in loss- that any value will be recovered after creditors have making contracts and the need to restructure the E&C been paid. Many jobs will be lost, and a 45-year-old business to reduce the cost base. As a result of these company that has helped build some of South Africa’s losses, earnings declined and the share price fell from key infrastructure will cease to exist. R40 in 2014 to R20 in 2016. Group 5’s story holds important lessons for At this point the share started to look attractive from both business management and us as an investment perspective, as the value in the I&C investors business and the Manufacturing business exceeded the 1. Taking on excessive risk in the pursuit of share price. Any eventual recovery in the construction reward can result in losing much more than industry would result in upside that investors were not the foregone profits of not taking on the risk paying for at the time. Unfortunately, the degree of risk in the first place. associated with the Kpone project was not fully We especially need to guard against the typical appreciated. human reaction of being willing to take on more risk when we are down and trying to recover. In In 2017, the resignation of certain the case of Group 5, management put the entire management and board members put company at risk by taking on risky projects to further pressure on the share price maintain or recover profitability. When four senior managers (including the CEO) as well 2. As investors, we need to guard against taking as two non-executive board members unexpectedly on excessive risk in our portfolios in the resigned in 2017, Group 5 faced new challenges. The pursuit of outsized returns. resignations led to significant shareholder engagement. At Perpetua, our first defence against this is buying Activist shareholders demanded the removal and shares at a significant discount to what we calculate replacement of the board to protect and realise the them to be worth. However, as investing is remaining shareholder value. The share price continued probabilistic and there are several factors out of to weaken, trading below R10 at one point, and then our control as investors, we can only minimise but ending the year close to R14. not avoid mistakes. This is why our second line of defence is allocating appropriate position sizes, i.e. Soon after, the scope of the Group’s losses spreading our risk across different investments. became evident and the company went into business rescue This should ensure that, when investment mistakes In March 2018, Group 5 released delayed financial inevitably occur, our portfolios can recover and our results, declaring a R650 million loss on the Kpone clients can ultimately continue to grow their hard- project (as well as other losses) and provisions resulting earned savings over the long term. in a R7.80 loss per share. 11
PERPETUA PERSPECTIVES WINTER EDITION 2019 it is also the first thing they look at when they wake up in the morning. In the US, the average time that adults spend on digital media each day has more than doubled since 2008. Graph 2 shows that more than one-third of US adults’ waking hours are spent on a digital device. This can include playing games, streaming content, or engaging on social media platforms. Mark Butler Graph 2: US adults spend more than one-third of their day on a Co-portfolio manager digital device 6 Digital advertising prospects vs 0.4 0.6 0.4 privacy regulations: how to balance 5 0.3 0.3 an investment in Facebook 4 0.3 4. Hours spent per day, USA 2.8 3.1 3.3 0.3 2.3 2.6 1.6 Digital advertising has become the largest 3 0.3 0.4 0.8 0.2 0.4 segment of global advertising spend 2 0.3 0.3 Digital advertising has enabled marketers to better 2.4 2.6 2.5 segment their market, engage with their customers, and 1 2.2 2.3 2.3 2.2 2.2 2.2 2.1 track their return on advertising spend. During 2017, 0 digital advertising spend surpassed the amount spent on 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 television advertising for the first time ever. MAGNA Desktop/Laptop Mobile Other connected devices GLOBAL’s forecasts in Graph 1 highlight the decline of Source: Kleiner Perkins 2018 – Internet trends spend on traditional print advertising, with newspapers’ share having declined from 8% to 3%, and magazines In South Africa, TV advertising continues to from 4% to 1%. dominate because of structural challenges Graph 1: Digital advertising as a percentage of global ad spend has South Africa’s ad spend per category highlights the increased steadily structural challenges we face in the country. These Global adspend per category include high levels of inequality, poor infrastructure and 100% the high cost of mobile data. TV advertising is forecast 80% to remain the largest segment until 2023. Digital 60% 42% advertising is only forecast to exceed radio in 2021, as 40% shown in Graph 3. 20% 35% Graph 3: Ad spend on digital advertising in South Africa lags the global trend 0% South African adspend per category 2012 2013 2014 2015 2016 2017 2018 2019F 2020F 2021F 2022F 2023F 100% Television Newspapers Internet/Digital 16% 17% 17% 17% 17% 17% 17% 18% 18% 18% 17% 17% Magazines Radio Out of home 80% 8% Source: Magna Global and Bloomberg 60% 25% 25% 13% 20% 40% The amount of time consumers is spending 48% 48% 48% 47% 46% 45% 44% 43% 20% 40% 41% 42% 45% on digital media is one of the key reasons for the rise in digital ads 0% 2012 2013 2014 2015 2016 2017 2018 2020 F 2021 F 2022 F 2023 F 2019F One of the reasons that digital advertising is on the rise is because people are spending more and more time on Television Internet/Digital Newspaper digital devices. A mobile phone is often the last item a Magazine Radio Out of home person looks at before going to bed at night. Many Source: Magna Global and Bloomberg people also use their phone as their alarm, which means 12
PERPETUA PERSPECTIVES WINTER EDITION 2019 The fastest growing segment of digital On a revenue basis, Google and Facebook are the advertising is social media, which Facebook dominant players in the digital advertising market. Over currently dominates the last five years, Facebook has been catching up with Within the digital advertising market, search results’ Google. During 2015, its advertising revenue as a market share remains relatively constant, while percentage of Google’s revenue was 27%, and by 2018 display/banner loses share to online video and ever- it had increased to 47%. Graph 6 shows global digital growing social media, as seen in Graph 4. advertising revenue for the top ten players for 2019 and highlights how platforms are shifting roles and blurring Facebook currently dominates social media advertising. the landscape. Google will move from an ad platform to Unlike its competitors who have to pay for content, it an e-commerce platform and Amazon from an e- benefits from a large network of users supplying the commerce platform to an ad platform. content. This results in higher margins than traditional Graph 6: Google and Facebook dominate in terms of digital media participants. advertising revenue 2019 forecast net digital advertising revenue (US$ billions) Graph 4: Social media is the fastest-growing category of digital advertising 120 Digital advertising per category 100 100% 80 60 80% 40 60% 20 40% 0 Baidu Sina Facebook Alibaba Amazon Verizon Tencent Google Twitter Microsoft 20% 0% 2012 2013 2014 2015 2016 2017 2018 2019F 2020F 2021F 2022F 2023F Source: eMarketer Search Display Social Online video Other Digital advertisers track our digital Source: Magna Global and Bloomberg ‘footprint’ for customised advertising, and Facebook has mastered this art In fact, Facebook is fast catching up with Facebook’s Pixel is the name of a piece of software that Google in terms of digital advertising a website owner uses to share information with revenue Facebook. This is the ‘magic’ that runs in the Facebook owns four of the top six social network background and the reason why an advert will appear platforms by number of users, as shown in Graph 5. for an item that the user has recently browsed. YouTube is owned by Alphabet (Google’s parent company), and WeChat is owned by Tencent. Facebook maintains around 200 data points for each user. Once a user provides an identifiable data point Graph 5: Facebook owns four of the top six social network such as a phone number or email address, Facebook platforms by number of users will add it to their enormous database to enhance the Social network users (millions, as at April 2019) profile they maintain for each user. Facebook 2320 Marketers maintain their own ‘custom audience’ from YouTube 1900 information provided by customers or from website WhatsApp Facebook Messenger traffic. Using this data, Facebook enables these markets WeChat 1098 to create ‘look-alike audiences’, which allows them to Instagram be more specific in targeting new customers. The QQ benefit for marketers is that they are better able to Qzone calculate a return on their investment in advertising. If Doyin/Tik Tok they advertised using traditional print media, they 0 500 1000 1500 2000 2500 would not be able to track this. Online they are able to Source: Statistica track the success of the advert by monitoring how many 13
PERPETUA PERSPECTIVES WINTER EDITION 2019 users clicked on an advert and then responded to the The ongoing risk is not if additional ‘call to action’, which can include subscribing to a regulation will be added, but when and in newsletter, adding a product to a shopping cart, or what form completing a transaction. Self-regulation has not been effective and legislatures Social media is also being used for product have been uncertain about what to legislate and how in discovery this new digital world. The House of Representatives judiciary committee announced their investigation into According to a survey of 18- to 34-year-olds in the US, competition in digital markets in June. In a worst-case 78% of respondents have found new products on scenario, social media networks may be required to Facebook. Instagram (owned by Facebook) and break up the business and be held responsible for Pinterest were the next best platforms, with 59%. In a verifying the accuracy of content posted on their survey of 18- to 65-year-olds, 55% of respondents had platform, which will require additional resources and purchased a product online after discovering it on social result in lower profit margins. media. Online video is a leading discovery tool but is not the Facebook’s security scandal led to the only source. As early as 2016, fashion group Burberry largest loss of value in one day in US stock livestreamed their September London fashion show market history and created an opportunity using Facebook Live. This included live interaction with to invest at an attractive valuation Facebook messenger, where customers were able to Facebook’s results for the second quarter 2018 were ‘See now. Buy now’. lower than expected, and US$120 billion was wiped off Facebook’s market value in one day. To put this into a Concerns about privacy however prompted South African perspective, Naspers’ value on that day a rise in distrust of the industry and in was US$110 billion. The share price declined by 43%, regulation as shown in Graph 7, from a peak of US$216.82 on 25 The EU introduced the General Data Protection July 2018, to a low of US$123.02 on 24 December Regulation (GDPR) in May 2016, with enforcement 2018. The share featured in our screening analysis and from 25 May 2018. This however did not have much of we began researching it. This included debating an impact on the number of European users, which assumptions and preparing a valuation range. There is a declined by 0.3% over the quarter when the legislation clear distinction between the value of a share and the was enforced. price of share. The value of a share is what the business is worth the price of a share is based on what the After Facebook’s privacy breach scandals in 2018, CEO market is willing to pay for that share at a particular Mark Zuckerberg acknowledged what a challenge it is time. The price of a share is more volatile than the value to ‘fix’ Facebook following these. The scandals included of a share and overtime the price may be above the granting Cambridge Analytica access to personal data of value /overpriced or below the value of the share. The 87 million users without their consent, Facebook being decline in the price of Facebook’s share presented an used in meddling in various elections, and hiring a PR opportunity to invest in the business at a price firm to discredit opponents. The security breach on significantly below our estimation of fair value. Facebook’s messaging app, WhatsApp, in May is the most recent case. Legislatures around the world criticised Zuckerberg for not attending − and refusing to be questioned by − a committee on fake news and disinformation late in 2018. 14
Share price (US$) 100 150 200 250 50 0 29/12/2017 Source: Bloomberg 19/01/2018 09/02/2018 02/03/2018 23/03/2018 13/04/2018 04/05/2018 25/05/2018 15/06/2018 06/07/2018 27/07/2018 17/08/2018 15 07/09/2018 28/09/2018 Facebook share price 19/10/2018 09/11/2018 30/11/2018 21/12/2018 11/01/2019 01/02/2019 22/02/2019 Graph 7: Facebook’s share price plummeted in July 2018 following the network’s privacy breach scandals 15/03/2019 05/04/2019 26/04/2019 17/05/2019 WINTER EDITION 2019 PERPETUA PERSPECTIVES
PERPETUA PERSPECTIVES WINTER EDITION 2019 (8%+), according to JP Morgan. This means the asset class provides an ideal return to investors who seek predictable, inflation-hedged, long-term cashflows with low default rates. From a risk/return perspective, infrastructure asset yields sit right in the middle of the spectrum of yields offered by typical portfolio assets. Empirical evidence shows that an already diversified Mike Brooks investment portfolio can improve its Sharpe ratio from Director: Perpetua Infrastructure 0.75 to 0.80 by allocating only 5% to infrastructure assets. Q&A: Perpetua’s alternative investment offering How long has Perpetua been building its alternative investment offering? What is the investment case for alternative The relationships and pipeline opportunities we can investments, especially for institutional offer clients today are the result of several years of the investors? current individuals in the team having gained relevant Alternative investments, particularly infrastructure investment experience and knowledge; having built assets, offer investors stable, predictable, inflation- relationships; and more recently developing and fine- linked, long-term cashflows. Pricing is determined tuning the offering. primarily by the asset’s performance risk and the credit- Given the rapid rise in opportunities in both South worthiness of the revenue stream. Alternative Africa and Africa, often as a result of government-led investments offer returns with a low correlation to initiatives, we are now able to offer investors a well- other asset classes, which makes the asset class a diversified pipeline of primarily operational powerful tool for diversification. opportunities. These opportunities all have best-of- The positive impact of infrastructure investment on breed technical and operational partners, performing at GDP growth, social upliftment and the delivery of basic specified output levels, with offtake contracts (an services is well documented. From an African agreement stipulating the buying/selling of the perspective, the continent is poised for a substantial rise producer's future production) from credit worthy in growth and investment. The natural resources that organisations or governments. are being unlocked offer exceptional opportunities for Alternatives is quite a broad asset class; do considered investment. An example is the development and commercialisation of the offshore gas discovery in you specialise in certain areas? Northern Mozambique. According to Standard Bank, Yes. We focus on infrastructure assets. But within this commercialisation will lead to an injection of $125 infrastructure, there is a wide variety of different billion by way of capital expenditure over the course of opportunities. We therefore also consider clean and the next 10 years – and this into a country with an renewable energy assets, as well as post-construction annual GDP of $12 billion! Even the spinoff investment assets. opportunities around servicing this construction Geographically, South Africa presents an opportunity to project are immense. acquire post-construction assets, particularly in the The United Nations estimates that Africa’s power renewable energy market. The rest of Africa also offers sector is experiencing an annual investment shortfall of many opportunities. Our primary requirement when $40-45 billion, based on the fact that achieving universal deciding where to invest is to only invest in countries: access to electricity in Africa would require investment that offer credible, government-backed offtake of about $55 billion per year until 2030. There are also agreements, or where the offtake is underwritten substantial opportunities in utilities, communication, by an accessible international corporate balance transport and social infrastructure (such as health sheet; services). Globally, infrastructure investment earnings where insurance and financial markets are reflect a very low standard deviation of just over 2% sufficiently developed; when compared to real estate (4%+) and the S&P 500 where currency risk can be hedged; and 16
PERPETUA PERSPECTIVES WINTER EDITION 2019 where legal recourse is an option. influenced by a traditional, limited life fund structure. The investment manager of Perpetua Infrastructure is It is very encouraging to see how many African Perpetua Investment Managers (PIM), resulting in the investment destinations have developed and have Manager being majority black-owned. integrated robust, internationally accepted commercial terms and enforceable legal protection. Perpetua Infrastructure intends to offer a series of debenture issuances via listing these debentures on the Do you have a dedicated team covering JSE to facilitate raising debt and quasi-debt funding onto alternatives? Can you tell us more about the its balance sheet. These debentures will be targeted at experience of the team? institutional and liability-driven investors who are Yes, we do have a specialist team. Some members of seeking quality, predictable, inflation-linked, long-term the Perpetua Alternative Investment Committee (which cashflows to plug into their portfolios. governs investment process and approvals within the alternative investment offering) are however also To create an acceptable equity base upon which this actively involved in the work of the listed markets funding can be achieved, redeemable participating investment team. While the various research clusters preference shares in Perpetua Infrastructure will be are focused on their respective areas of expertise offered/issued to select investment partners. (domestic, global, equity, income, alternatives), we think it is important that the discipline of Perpetua’s Where do you see the funds being invested investment process pervades across all asset classes we over the next five years? invest in. We have high expectations for this initiative, given our individual track records, strategic partnerships and I am championing the specialist alternative investment relationships, rigorous investment process, advanced team. Since 2008, I have been involved in founding and pipeline of transactions, and management capacity. managing a number of infrastructure investment entities, including Inspired Evolution Investment We anticipate a spread of investments that would be Managers, Africa Infrastructure Securities and Infrasec primarily in South Africa and neighbouring countries, Fund Managers. My experience in private equity, with additional select holdings in appropriate regions structured finance, treasury portfolio management, and elsewhere in Africa. the full ambit of investment banking all help in evaluating and structuring these complex, diverse and long-dated We feel it is important to also focus investments on asset ownership relationships to the optimal benefit of areas within our expertise where there is a need to investors. have a positive impact. As a result, the investments will be weighted towards energy production, with an Do you follow a similar research process as emphasis on clean and renewable energy. Strategic you do for listed investments? focus will also be placed on the gas imperative and Yes. The research process is similar in that it associated opportunities that we have in our pipeline of incorporates fundamental research, environmental, early transactions. In addition, we have proprietary social and governance (ESG) considerations, and risk opportunities in airports, water purification, harbours, management. Given the specific characteristics of the technology and other key strategic infrastructure asset class, the extent of the technical, legal and financial initiatives. due diligence would however be different. When required, we consult with external specialists. In what form is alternative investments available for investment? Perpetua Infrastructure is as an open-ended, rand- denominated company, domiciled in South Africa. We believe the open-ended structure is fundamental to the investment thesis. This is because the asset and concomitant contracted cashflows are long dated, and their overall yield predictability would be negatively 17
PERPETUA PERSPECTIVES WINTER EDITION 2019 “The Outsiders”, CEOs essentially have five reasons for deploying capital: 1. Investing in existing operations 2. Acquiring other businesses 3. Issuing dividends 4. Paying down debt 5. Repurchasing stock Phomolo Rabana Equity Analyst An interesting point made in the book is that many management teams are not very skilful at allocating Explained: Share buybacks capital. The reason for this is that their rise through the corporate ranks is usually due to their operational In this issue of “Explained”, we discuss share buybacks. acumen, while one of the most important What are they? Why do they matter? What are their responsibilities of a CEO involves capital allocation. unintended consequences? When should they be done? This requires CEOs to shift from a purely operationally focused mindset to thinking more as an investor. A share buyback is when a company buys However, the transition can be challenging, since many back some of its issued shares CEOs lack experience in capital allocation. Share buybacks (or share repurchases) occur when companies re-acquire a portion of their issued shares. Share buybacks are typically more flexible Most companies can buy back a portion of their shares than dividend payments every year, for example 5%. If a company wishes to Although share buybacks and dividends are similar as repurchase a significantly greater portion of their shares they both result in a distribution of cash to within a given year, they usually require shareholder shareholders, share buybacks can provide greater approval. flexibility to management and shareholders: Management can use share buybacks over the Share buybacks are essentially a capital short term to return cash to shareholders. As a allocation decision that affects a company’s result, share buybacks are more unpredictable earnings growth and valuation than dividend payments. In contrast, the market In the first edition of “Explained”, included in the first has an inherent expectation that companies that quarter 2019 edition of “Perpetua Perspectives”, we pay a dividend will continue to do so. Management discussed the fundamental basis for determining a price- is therefore usually reluctant to reduce dividend earnings (PE) multiple. We highlighted that dividends payments or stop paying dividends, since this could and earnings growth tend to be steady contributors to be viewed negatively by the market. equity returns over long periods of time, but that the For shareholders, share buybacks allow them to price the market is willing to pay for future earnings control when they pay taxes, since only taxable tends to vary considerably in the shorter term. investors who decide to sell their shares would be The first part of this statement implies that in the long liable to pay tax. With dividends, taxable investors term, a company’s management team plays a key role in have no choice but to pay tax when the dividend is determining the company’s value and, indirectly, its PE distributed. ratio. This is because management’s capital allocation Since share buybacks can be viewed as decisions have a significant long-term impact on how market manipulation, they are governed by fast earnings grow, the sustainability of those earnings, legislation and how much of those earnings can be paid out in the form of dividends. Since share buybacks influence a company’s share price and are carried out by insiders (i.e. company To this end, share buybacks represent a management management), this practice can be viewed as a form of capital allocation decision that can either enhance or market manipulation. (The CFA Institute defines diminish a company’s value, and, in turn, shareholder market manipulation as practices that distort prices or value. That is why share buybacks must be considered artificially inflate trading volume with the intent to and evaluated within the broader capital allocation mislead market participants.) Explicit provisions have framework. As mentioned in William Thorndike’s book therefore been made in legislation to allow companies 18
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