Perceptions of risk and harm from micro & macroplastics

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Perceptions of risk and harm from micro & macroplastics
Perceptions of risk and harm from micro & macroplastics
                        Sabine Pahl, Professor of Urban and Environmental Psychology
                                                          University of Vienna & University of Plymouth

                                Picture credit: Juan Baztan

SETAC MP in humans and the environment - Seminar 7, 6th April 2021
Perceptions of risk and harm from micro & macroplastics
The plastic system
                                                   Macro-, Micro-
  Communications

                   Economic                        Nanoplastics
                   sectors

                                                    Perceptions &
                                                   communications
                   Society
                                                    drive concern
                                                     and action

                                                   Credit: GRID-Arendal and
                   Environ-                        Maphoto/Riccardo Pravettoni
                   ment                            http://www.grida.no/resources/6908

Pahl, Richter & Wyles, 2020
Perceptions of risk and harm from micro & macroplastics
3

         Microplastics publication trends 1986 - 2019

                                                        Zhang et al., 2020, Journal of Hazardous Materials
    Also:
    • Increase on
       MP in food
       reporting;
    • Comparatively
       very little
       research using
       social &
       behavioural
       science
       perspectives
Perceptions of risk and harm from micro & macroplastics
Perceptions of plastic
and human health
Perceptions of risk and harm from micro & macroplastics
5

                Plastic in context:
    Perceived severity of environmental issues

    Representative Australian sample
Perceptions of risk and harm from micro & macroplastics
Marine litter - perceptions of threat
                                                   Means & Std Dev

  severe threat 5

                 4

                 3

                 2

     no threat   1
                         Marine    Appearance of Human health Tourism at the Shipping and
                       environment   the coast                    coast         fishing

Hartley et al., 2018, Marine Pollution Bulletin (general public only, not a
representative sample)
Perceptions of risk and harm from micro & macroplastics
Exploring perceptions
                            of microbeads in cosmetics
                    Beauticians         Students                                  Environmentalists
     First          “Oh my god”         “seems a bit fake”; “ weird”              “Oh my god”; “Oh my
     response                                                                     goodness”
     Thoughts       “it’s quite         “Does it physically harm the fish?         [already talked about impact
     on general     dangerous for the   Obviously I know it’s in their stomach but before]
     impact         world around us     does it like poison them or something?”
                    basically”

     Thoughts       n/a                 Concerns about MP in seafood:             […]so that was a moment
     on human                           Get digested by animals. (S)              for me of just thinking
     health                             And then you eat the animals. (S)         that zooplankton, that's the
                                        You're eating those. (S)                  beginning of the food chain.
                                        Cos you can't afford to eat plastic can   (E)
                                        you? (S)

                  + Competing issues
Anderson, Grose, Pahl, Thompson & Wyles, Marine Pollution Bulletin, 2016
Perceptions of risk and harm from micro & macroplastics
8
                              Concern about human health
    Please no sharing of      impacts from marine threats
    unpublished data slides                                                https://sophie2020.eu/

                                                                        N > 13,000
               Plastic pollution was rated as the highest               Europe + Oz
              concern in 13/15 countries and was rated                              Concern over HH
                                                                                    biggest predictor
              second highest for two countries. In those                            of desire for
                                                                                    more research
               two countries chemical/oil pollution was                             funding
                           the highest concern                                      predictors

                                                                  Figure 2: A country breakdown of
                                                                  mean concern (and 95% CIs) for 16
                                                                  marine threats - plastic pollution
                                                                  indicated by circle.

                                   Davison et al., under review
Perceptions of risk and harm from micro & macroplastics
9
             Concern about human health / consumer topics

    Bundesinstitut für
    Risikobewertung (BfR)
    Verbrauchermonitor, D

    N = 1,019
    Germany

                                          Already in 2016 German representative survey, around 60%
                                          were worried about plastic particles in food and drinking
                                          water (reported in SAPEA, 2019)
Perceptions of risk and harm from micro & macroplastics
10

                                                             Microplastics experts (N=~75)
                   How worried, if at all, are you about the current impact of everyday products
                   made of plastic / microplastics on the natural environment / human health?
   Please no sharing of
   unpublished data slides
                                                                        Microplastics experts were
                                                                        more worried about plastic
                                                                                                     Grünzner et al. (2021), unpublished
                                                                        and microplastic impact on   data – preliminary analysis
                                                                         the natural environment
                                                                                                     The higher, the more worry, about
                                                                          than on human health       1 point on 7-point scale

 This project has received funding from the European Union’s Horizon 2020 research and
 innovation programme under the Marie Skłodowska-Curie grant agreement No 860720
Stocktake of global actions to reduce the flow
of marine plastic and microplastic to the ocean
 Pursuant to UNEA Resolution UNEP/EA.4/Res.6 OP 7a:
 “Take stock of existing activities and action ……….with the aim   Types of actions:
 of the long-term elimination of discharge into the oceans”       1) Legislative,
                                                                     standards, rules;
                                                                  2) Working with
                                                                     people;
                                                                  3) Technology &
                                                                     Processes;
                                                                  4) Monitoring &
                                                                     Analysis
 Locations of at least one action (from survey)                   Snapshot of action
                                                                  now, non-exhaustive

   Analysis: Julie Goodhew, Francesca Tirotto & Sabine Pahl
12

            Action is related to which type of
     Please no sharing of
     unpublished data slides
                             impact or harm?

                                    People from member states and major groups
                                  reported their actions to be related about equally
                                   frequently to a) impact on marine organisms, b)
                                   biodiversity and c) human health and wellbeing

       Analysis: Julie Goodhew, Francesca Tirotto & Sabine Pahl
Processes of risk
perception and
communication
(selected)
Environmental Risk Perception
   “Danger is real, but risk is socially constructed” (Slovic, 1999)
   Risk = situation, event, or activity, which may lead to uncertain adverse outcomes
   affecting something humans value;
   Risk perception = subjective judgement about risk assoc. with situation, event, activity
   • Public (non-experts) often have to rely on experts -> trust;
   • Experts and non-experts may disagree -> social amplification / social attentuation
   Heuristics and biases (public and experts):                                                               Slovic (1987): Perception of risk
   mental shortcuts, e.g.,                                                                                   2 factors: unknown
   - Availability heuristic - is it easy to imagine or recall?
   - Overconfidence, e.g., not realising gaps in evidence / knowledge
   - Confirmation bias, e.g., search for evidence favours ‘positive’ data                                                              dread
   - Affect heuristic – the more negative people feel about sth, the higher they                                              think the
     risks are and the lower the benefits; specific emotions, e.g., anger, sadness, disgust
- https://onlinelibrary.wiley.com/doi/abs/10.1002/9781119241072.ch2
- Slovic, P., Fischhoff, B., Lichtenstein, S., & Roe, F. (1981). Perceived Risk: Psychological Factors and
Social Implications [and Discussion]. Proceedings of the Royal Society of London. Series A, Mathematical
and Physical Sciences, 376(1764); https://www.sapea.info/topics/microplastics/
15

           The power of strong emotions: disgust
                                                                        Contact, contagion

                                                                        +               Dead,
                                                                                        sterilised

                                                                            or
                                                                        +
                      Taste test
     Rozin et al., 1986, Journal of Personality and Social Psychology
16

                                                            also

                                                                        Direct disgust?
                                                                        Moral disgust?

                                                                        No data on
                                                                        (micro-)plastics
                                                                        and emotions
                                                                        yet
     Rozin et al., 1986, Journal of Personality and Social Psychology
17
     Example: Communications in the media using highly
     emotive stories and visuals
     Pollution and male fertility… a new old story, now with plastics
     https://www.thesun.co.uk/news/6871840/plastic-
     chemicals-food-packaging-make-penis-smaller/

     https://news.sky.com/story/human-penises-are-
     shrinking-because-of-pollution-warns-scientist-
     12255106

                          Microplastics and
                          unborn babies…
18
     Example: Communications by NGO using highly
     emotive stories and visuals
Communicating risks: Principles and challenges
Risk communication = an interactive process of exchange of information and opinion
between individuals, groups and institutions” (NRC, 1989)
“Everybody communicates risk” Bostrom et al., 2018
 Classic Shannon-Weaver Model of
 Communication: sender, message,
 receiver
 When is risk communication effective?
 • Depends on goal; needs evaluation!
 • Different goals: raising awareness, passing on knowledge, ‘changing hearts and minds’, advocacy
 • Different levels: individuals, communities, groups, societies

                                                                  Bostrom et al. (2018);
                                                                  https://www.sapea.info/topics/microplastics/
Science information is typically focused on facts, detail,
complexity, uncertainty - and so it should be!
                                                                   Disclaimer!

                                … but that‘s not necessarily
                                compatible with a broad audience

We need to      We need to
tell them all   tell them how
the facts       bad it is
  We‘re not yet sure,
  need more research
Concern
Communications    Attitudes                                 Options

                 Identity                                       Habits
                                     Decisions
                                        &
                 Perceived
                                     Behaviour                 Emotions
                  control
                                                                      e.g., fear, anger, sadness
                                                                      Pride, joy, empowerment
                      Values
                                     Social                 Knowledge
                                     norms                              „Hard facts“ vs. meaningful
                                                                        information; how-to knowledge

                    Pahl, Richter & Wyles, 2020 (variant)
Communicating the absence of evidence

                        Summary

                                               Response

https://www.sapea.info/topics/microplastics/

                               Forthcoming
                                                          Response to
                               WHO report
                                                          response
                               NMP in air
                               and food
Conclusion
Key messages
• High level of public concern about human health effects of plastic
• But lack of scientific data on exposure and hazard
• Good social and behavioural science insights into risk perception
  and risk communication principles
• Risk is a societal issue between ‘technical’ risk assessment and
  values, emotions, trust etc. (‘beyond mere facts’)
• We need to increase the social evidence base for plastics
• We need to understand public concern and behaviour to ensure
  successful policy actions
Thank you

Bonny Hartley   Sophie Davison Kayleigh Wyles   Maja Grünzner Julie Goodhew     Mathew White Richard Thompson

                                                                                Acknowledgements: This work was made possible
                                                                                through funding from GESAMP/IMO, the EU’s H2020
                                                                                programme, DEFRA, ESRC/NERC and UNEP
                                                https://env-psy.univie.ac.at/
                                                        @sabinepahl
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