Peak Profit Margins? A Global Perspective - MARCH 27, 2019 GREG JENSEN ATUL NARAYAN DANIEL CROWLEY SAM GREEN - Bridgewater Associates

 
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Peak Profit Margins?
A Global Perspective
MARCH 27, 2019

GREG JENSEN
ATUL NARAYAN
DANIEL CROWLEY
SAM GREEN

© 2019 Bridgewater Associates, LP
I
     n Peak Profit Margins? A US Perspective, we discussed the secular rise in US
     profit margins and our view that many of the forces that have driven those
     margin increases should not be extrapolated forward. Without that consistent
expansion of margins, US equities would be 40% lower than they are today. Margins
have been rising for 25 years, and when we look at market pricing, it appears to us
that the market is extrapolating further margin gains.
The long-term valuation of US equities hinges heavily on               bargaining power, increased globalization, lower anti-
what happens to margins going forward: if margin gains                 trust enforcement, technology allowing for greater scale
can be extrapolated, then valuations look reasonable; if               and lower marginal costs, and lower corporate taxes,
margins stagnate, then valuations are a bit expensive but              interest rates, and tariffs. These factors have produced
not terrible; if margins revert toward historical averages,            the most pro-corporate environment in history globally,
then US equities are highly overvalued. In today’s                     with the US benefiting the most. China has been the
research paper, we will share some perspectives on the                 major exception, as it was on the other side of the global
margin picture in global equities and some thoughts                    outsourcing wave and saw its profit margins erode as
on the clues offered by the differences across equity                  its labor got bid up in the competition to serve Western
markets. While this picture is one of many influences                  demand. These differences, which we analyze below,
we consider when forming our tactical views, it is of                  help provide some clues on how much each driver has
paramount importance for strategic investors relying on                affected global margins.
longer-term equity returns.
                                                                       Before we get to analyzing each, the following panel
When we expand the margin analysis globally, we see                    of charts shows how every factor moved in the same
that many of the forces that supported US profit margins               direction, in favor of corporates globally. This global
over the past two decades have similarly buoyed profit                 picture is similar to the US picture, but there are
margins across most other developed economies.                         important differences across countries, which we will
Corporations around the world simultaneously                           show below.
benefited from the broad-based decline in labor’s

     World Real Productivity-Adjusted Wages (Indexed to 2000)                 Developed World Average Union Participation Rate
                                                                10%                                                                   32%

                                                                                                                                      30%
                                                                5%
                                                                                                                                      28%
                                                                0%
                                                                                                                                      26%

                                                                -5%                                                                   24%

                                                                                                                                      22%
                                                                -10%
                                                                                                                                      20%
                                                                -15%
                                                                                                                                      18%

                                                                -20%                                                                  16%
95         00          05           10       15        20              70       80         90          00          10            20

© 2019 Bridgewater Associates, LP                                                                                                           1
World Cross-Border Capital Stock (%GDP)                                          Trade Investigations (Ind to 2000)
                                                                 140%                            1980s         2000s        Today
                                                                                                                                              180
                                                                 120%
                                                                                                                                              160
                                                                 100%                                                                         140
                                                                                                                                              120
                                                                 80%
                                                                                                                                              100
                                                                 60%                                                                          80

                                                                 40%                                                                          60
                                                                                                                                              40
                                                                 20%
                                                                                                                            No                20
                                                                                                                            data
                                                                 0%                                                                           0
70          80           90         00           10         20                      USA                    EUR                     JPN

        Developed World Average Statutory Corporate Tax Rate                        Developed World Effective Corporate Interest Rate
                                                                 22%                                                                          16%

                                                                 21%                                                                          14%

                                                                 20%                                                                          12%

                                                                 19%                                                                          10%

                                                                 18%                                                                          8%

                                                                 17%                                                                          6%

                                                                 16%                                                                          4%

                                                                 15%                                                                          2%

                                                                 14%                                                                          0%
90                  00                   10                20            80               90              00               10            20

These phenomena compounded on each other as globalization weakened labor’s position, corporates gained political
power, and policies reinforced the shift. Rising profit margins have accounted for about half of developed world
equity returns over the last 20 years.

                                    Contribution to Developed World Equity Returns (1995-Today, Ann)
                                                                                                                                              9%

                                                                                                                                              8%
            Margin expansion drove a substantial portion
            of returns.
                                                                                                                                              7%
            Globalization, shifts in labor policy, rising
            corporate concentration in a winner-takes-all environment,                                                                        6%
            etc. have led to lower labor share of revenue.
                                                                                                                                              5%

                                                                                                                                              4%

                                                                                                                                              3%

                                                                                                                                              2%

                                                                                                                                              1%
        Falling Labor Costs                   Margin Expansion                Earnings Growth                          Total Return

© 2019 Bridgewater Associates, LP                                                                                                                   2
As noted above, without the consistent expansion of margins, US equities would be 40% lower than they are today.

               US Non-Fin Net Profit Margin (Post-Tax)                                                     US Equities
                                                                    9%                               Price Index
                                                                                                     Assuming Flat Secular Margins
                                                                    8%
                                                                                                                                           3,000
                                                                    7%          US equity prices would be
                                                                                about 40% lower if not for                                 2,500
                                                                    6%          secular margin expansion
                                                                    5%                                                                     2,000

                                                                    4%                                                                     1,500
                                                                    3%
                                                                                                                                           1,000
                                                                    2%
                                                                                                                                           500
                                                                    1%

                                                                    0%                                                                     0
70         80           90          00           10           20           90        95        00          05        10        15     20

Decline in Organized Labor Has Reduced the Bargaining
Power of Labor across the Developed World
The biggest force behind the global profit margin expansion has been the decline in the labor share of output. A key
factor that has contributed to this reduction in labor’s bargaining power versus capital is the decline of organized labor
and unions. This phenomenon has occurred over decades for an array of reasons that are intertwined with the other
forces acting on margins—like access to pools of cheaper foreign labor and advancing automation technology.

                  USA Union Members (% Labor Force)                                    Developed World Avg Union Participation Rate
                                                                     30%                                                                   32%
     Nixon institutes
                      Ford deregulates trucking
     price controls                                                                                                                        30%
                                Carter deregulates airlines          25%
                                                                                                                                           28%

                                                                                                                                           26%
                                                                     20%

                                               China joins WTO                                                                             24%

                                                                     15%                                                                   22%
     Foreign automakers open
     plants in non-unionized South
                                                                                                                                           20%
                               NAFTA                                 10%
                                                                                                                                           18%

                                                                     5%                                                                    16%
60        70         80        90         00          10       20          60        70         80           90      00        10     20

© 2019 Bridgewater Associates, LP                                                                                                                3
As you can see below, the change in union participation rates has been broad-based and has extended to most European
countries and Japan, which have historically had stronger labor protections relative to the United States.

                                                        Union Participation Rates
                                                               1980      2015

                                                                                                                          50%

                                                                                                                          40%

                                                                                                                          30%

                                                                                                                          20%

                                                                                                                          10%

                                                                                                                          0%
      GBR               ITA         DEU              JPN                USA                FRA          KOR         ESP

While this phenomenon has been broad-based, it has happened to varying degrees in different countries.
Corporations located in countries with more flexible labor markets have been able to squeeze more benefits from
labor. The chart below compares our aggregate measure of labor flexibility—based on our secular productivity study,
available at economicprinciples.org—to changes in margins, highlighting this pattern.

                                    Countries with More Flexible Labor Markets Have Seen Larger Gains
                                               Chg in Margin          Labor Flexibility (Z-Score)
3                                                                                                                         4.5%

                                                                                                                          3.5%
2
                                                                                                                          2.5%

 1                                                                                                                        1.5%

                                                                                                                          0.5%
0
                                                                                                                          -0.5%

-1                                                                                                                        -1.5%
                  ESP                          DEU                                  JPN                       USA

© 2019 Bridgewater Associates, LP                                                                                                4
This dynamic has been a key driver of profit margins around the world. Real wages have lagged productivity gains in
the major developed world economies since the 1990s, allowing corporations to grab an increasingly larger share of
the overall output. A big force driving this phenomenon was the massive pool of cheap labor coming online in China,
which depressed labor wages across the developed world (we discuss this in detail in the next section). In this process,
wages in China were bid up from low levels, leading to the structural decline in profit margins for Chinese companies.

                    USA EBITDA Margin                                               EUR EBITDA Margin
                    USA Productivity vs. Real Wages                                 EUR Productivity vs. Real Wages
                                                                   16%                                                     110%
20%                                                         109%

                                                                   14%                                                     100%
18%
                                                            101%
                                                                   12%                                                     90%
16%

                                                            93%
                                                                   10%                                                     80%
14%

12%                                                         85%     8%                                                     70%
      60    70     80      90       00    10     20    30                60   70   80    90     00      10     20     30

                     JPN EBITDA Margin                                              CHN EBITDA Margin
                     JPN Productivity vs. Real Wages                                CHN Productivity vs. Real Wages
14%                                                                                                                        250%

                                                            110%
12%                                                                20%                                                     210%

10%                                                                                                                        170%
                                                            90%
                                                                   16%

 8%                                                                                                                        130%

                                                            70%    12%
 6%                                                                                                                        90%

 4%                                                         50%     8%                                                     50%

      60    70     80      90       00    10      20   30                60   70   80    90     00      10     20     30

© 2019 Bridgewater Associates, LP                                                                                             5
Globalization: Corporations Globally Have Seen Benefits from
Globalization, Especially Access to Cheap Labor Pools in
Countries Like China
The pace of globalization accelerated after 1990 as technology helped the world become more integrated, allowing
pools of capital and labor to come together efficiently. As borders became more porous, corporations increasingly
shifted their operations abroad (often building at lower cost), outsourced a range of activities, and tapped into new,
faster-growing foreign markets. This directly reduced the labor costs for producing goods and exerted a downward
pressure on wages in the developed world. As shown below, this accelerated after 2001, when China joined the WTO,
and this trend has already started to flatten out in recent years.

                  World Nominal Exports (%GDP)                                          World Cross-Border Capital Stock (%GDP)
                                                                 35%                                                                         140%

                                                                                                                                             120%
                                                                 30%
                                                                                                                                             100%

                                                                 25%
                                                                                                                                             80%

                                                                 20%                                                                         60%

                                                                                                                                             40%
                                                                 15%
                                                                                                                                             20%

                                                                 10%                                                                         0%
60         70      80        90       00        10          20              60     70            80         90   00        10      20

As stated, a big part of this globalization wave was driven by developed world corporations tapping (directly and
indirectly) into the cheap labor pool in China, allowing them to significantly reduce their net production costs. Lower
value-add employment and links in the supply chain (especially in manufacturing) migrated to China out of the
developed world. While some of this was passed on to consumers through lower prices for goods, a big portion was
retained by these companies in the form of higher profit margins. The charts below highlight how broad-based across
the developed world this labor offshoring phenomenon has been (note the scales of the charts are different).

                                                 Manufacturing Employment (Mln Workers)
                CHN            USA                                 CHN           EUR                              CHN             GBR
                                           18                                               24
230                                        17    230                                                  230                                      4.0

                                           16                                               23
210                                              210                                                  210
                                           15
                                                                                            22
190                                        14    190                                                  190                                      3.2

                                           13                                               21
170                                              170                                                  170
                                           12
150                                        11    150                                        20        150                                      2.4
      00              10             20                00              10              20                   00        10                20

© 2019 Bridgewater Associates, LP                                                                                                                  6
Access to foreign markets has allowed companies across the developed world to both tap into the growing demand in
these regions and to reduce costs as a result of cheaper labor and materials. The charts below compare the revenue
growth and profit margins of companies that have more sales exposure to foreign markets versus the ones that are more
domestically focused. They highlight how companies that have a higher exposure to faster-growing foreign markets
have seen a bigger improvement in profit margins.

                                     Operating Margin by Sales Exposure (Foreign vs. Domestically Focused)
                            USA High Foreign Sales                                                  EUR High Foreign Sales
                            USA Low Foreign Sales                                                   EUR Low Foreign Sales
                                                              20%                                                            12%

                                                              18%                                                            11%

                                                                                                                             10%
                                                              16%
                                                                                                                             9%
                                                              14%
                                                                                                                             8%
                                                              12%
                                                                                                                             7%
                                                              10%
                                                                                                                             6%
                                                              8%
                                                                                                                             5%
                                                              6%                                                             4%

                                                              4%                                                             3%
 95                    05                       15                        95                   05                       15

                            JPN High Foreign Sales                                                  GBR High Foreign Sales
                            JPN Low Foreign Sales                                                   GBR Low Foreign Sales
                                                                10%                                                          20%

                                                                9%                                                           18%

                                                                8%                                                           16%

                                                                7%                                                           14%

                                                                6%                                                           12%

                                                                5%                                                           10%

                                                                4%                                                           8%

                                                                3%                                                           6%

                                                                2%                                                           4%
 95                    05                        15                       95                   05                       15

The next set of charts tries to more directly connect the change in margins to the change in the share of input costs that
has been outsourced across manufacturing sectors in developed world economies (based on government reporting).
Segments like computers, electrical equipment, and machinery, which have seen a larger increase in foreign-made
content (e.g., moved abroad more to lower costs), have seen bigger increases in margins than segments like utilities and
construction, which are still primarily domestically sourced.

© 2019 Bridgewater Associates, LP                                                                                                  7
Change in Margins vs. Change in Share of Foreign Inputs
                                                                       United States
                                                                                                                                                            14%

                                                  Media                                                              IT Manufacturers                       12%

                                                                                                                                                            10%
                              Computer

                                                                                                                                                                       Change in Margins
                              Services
                                                                                                                                                            8%
                            Apparel          Utilities
                                                                                                         IT Components                                      6%
                                                           Aerospace                                     Semiconductors
                                                                                                                                                            4%
                                                                                             Chemicals
                                                          Engines and
                                                          Machinery                                                                                         2%
                                                                                     Household
                                                                                     Durables
                                                                                                                                                            0%
0%           1%              2%            3%             4%             5%                      6%          7%            8%             9%          10%
 Change in Foreign Content

                               Japan                                                                                      Germany
                                                                 8%                                                                                        12%

                                                                 6%
                                                                                                                                                           8%
                                                                 4%
                                                                        Change in Margins

                                                                                                                                                                  Change in Margins
                                                                                                                                                           4%
                                                                 2%

                                                                 0%                                                                                        0%

                                                                 -2%
                                                                                                                                                           -4%
                                                                 -4%
                                                                                                                                                           -8%
                                                                 -6%

                                                                 -8%                                                                                       -12%
0%         2%          4%             6%        8%         10%                              0%                 5%                  10%               15%
 Change in Foreign Content                                                                   Change in Foreign Content

                              France                                                                                       Italy
                                                                 12%                                                                                       20%

                                                                                                                                                           10%
                                                                 8%
                                                                        Change in Margins

                                                                                                                                                                  Change in Margins

                                                                                                                                                           0%
                                                                 4%
                                                                                                                                                           -10%

                                                                 0%
                                                                                                                                                           -20%

                                                                 -4%                                                                                       -30%
0%                5%                   10%                15%                               -1%       1%      3%     5%       7%         9%    11%
  Change in Foreign Content                                                                  Change in Foreign Content

© 2019 Bridgewater Associates, LP                                                                                                                                               8
Consolidation: We Have Seen a Gradual Relaxation in
Anti-Trust Enforcement (Merger Enforcement), Allowing for
Larger, More Dominant Firms, Especially in the US
The charts below show some trends that are indicative                    pursue a deeper investigation. The share of transactions
of a gradual relaxation in policies that target firm                     flagged in this way fluctuates on a year-over-year basis,
concentration and competition and that have effectively                  but has been lower overall since 1996 than it was in the 15
allowed for the formation of larger, more dominant                       years prior. Below that, we show a related perspective on
firms. The first chart on the right shows the share of                   anti-trust enforcement in Euroland and Japan. Euroland
pre-merger notifications that the FTC and DoJ (the two                   has shown a general trend downward over the last 20
US merger enforcement agencies) flagged for additional                   years, and while we wouldn’t over-squint at the trend in
information requests, which has signaled an intent to                    Japan, enforcement has been down to flat there as well.

                 # of Annual DoJ Investigations by Type                   DoJ & FTC Second Requests for Info (% Eligible M&A Transactions)
              Competition         Monopoly          Mergers                                                                             5%
                                                                   600

                                                                                                                                        4%
                                                                   500

                                                                   400                                                                  3%

                                                                   300
                                                                                                                                        2%
                                                                   200

                                                                                                                                        1%
                                                                   100

                                                                   0                                                                    0%
70          80          90          00           10           20                 1980-1995                      1996-2017

                      EUR: # of Anti-Trust Cases                                     Japan: # of Trade Regulator Press Releases
                                                                   50                 Cartels       Unfair Trade         Mergers
                                                                                                                                        70

                                                                   40                                                                   60

                                                                                                                                        50
                                                                   30
                                                                                                                                        40

                                                                   20                                                                   30

                                                                                                                                        20
                                                                   10
                                                                                                                                        10

                                                                   0                                                                    0
70          80           90          00            10         20         00           05             10             15             20

© 2019 Bridgewater Associates, LP                                                                                                            9
The net of this has been a meaningful increase in corporate concentration in the US and a modest increase in Europe
over the past two decades, as larger and more dominant firms have emerged through mergers. Japan has not seen an
increase in concentration over this period.

                                                                     % Change in Concentration
                                                                                                                                         35%

                                                                                                                                         30%

                                                                                                                                         25%

                                                                                                                                         20%

                                                                                                                                         15%

                                                                                                                                         10%

                                                                                                                                         5%

                                                                                                                                         0%

                                                                                                                                         -5%

                                                                                                                                         -10%
                                                       USA                       EUR                                      JPN

Results at the sector level are also consistent with this picture. Within the US, rising concentration within a sector has
shown a strong positive relationship with expanding margins, suggesting the greater pricing power that comes from having
more economies of scale, less head-to-head competition within a market, and overall higher bargaining power against labor.
                                                            Change in Concentration vs. Change in Margins
                                                                                                 USA
                                                                                                                                                                8%

                                                                                                                                                  InfoTech      7%

                                                                                                                                                                6%

                                                                                                                                                                      Change in Margins
                                                                                                                                                                5%
                                                                                                     Cyclical Services
                                                                                                     (Visa, Mastercard)                                         4%

                                                                                                                                                                3%

                                              Industrials
                                                                                                                                                                2%
                                                                                                                            Non-Cyclical Services (Utilities)
            Autos and                                                                                                                                           1%
            HH Durables                               Non-Cyclical Goods
                                                                                                                                                                0%
          Change in Concentration Index (2000–Today)

Similar to the aggregate results above, outside of the US this relationship is weaker, which is consistent with the smaller
increase in concentration in Europe, and the limited increase in Japan.

                                              EUR                                                                                           JPN
                                                                           7%                                                                                   10%

                                                                           6%
                                                                                                                                                                8%
                                                                           5%
                                                                                                                                                                6%
                                                                                 Change in Margins

                                                                                                                                                                       Change in Margins

                                                                           4%

           The change in concentration                                     3%                                                                                   4%
           has been less apparent                                                                                            Japan has seen
           as a driver of margins in Europe                                                                                  limited increases
                                                                           2%                                                in concentration                   2%
                                                                           1%
                                                                                                                                                                0%
                                                                           0%

                                                                           -1%                                                                                  -2%
          Change in Concentration Index                                                                  Change in Concentration Index

© 2019 Bridgewater Associates, LP                                                                                                                                                          10
Scalability and Winner Takes All: Greater Scalability and
Winner-Takes-All Dynamics Have Further Supported the Rise
of Larger, More Dominant Firms and Margin Resilience
Another major shift over the past few decades that has              consumption of these scalable products (e.g., software).
helped firms increase and maintain their high profit                This has helped these companies build a “moat,”
margins is the ability of large firms to scale up their             increasing barriers to entry for new entrants. The left-
operations without raising costs by as much as smaller              hand chart below shows how the share of intangible
firms would. That high operating leverage and sheer                 investments of companies in the developed world has
scale have contributed to “winner-takes-all” dynamics               risen secularly. The chart on the right breaks down
in many sectors. With the changing nature of the                    the various forms intangible investment can take, from
overall economy and demand, the secular shift away                  software investment to economic competencies (which
from tangible investments—like physical equipment                   include management improvements, organizational
and buildings—and toward intangible investments—                    design, marketing, and the like) to innovation property
like intellectual property, including software and                  (including patents, research and development, etc.).
patents, for example—has facilitated the production and

     Developed World Tangible and Intangible Investments (%GDP)                  Intangible Investments by Sector (%GDP)
                        Intangible        Tangible                    Software       Innovation Property      Economic Competencies
                                                              14%                                                               4%
                                                              13%
                                                              12%
                                                                                                                                   3%
                                                              11%
                                                              10%
                                                              9%                                                                   2%
                                                              8%
                                                              7%
                                                                                                                                   1%
                                                              6%
                                                              5%
                                                              4%                                                                   0%
95      98     01    04     07       10   13    16    19              Tech   Biotech     Retail   Financials Resources Utilities
                                                                             & Manuf

© 2019 Bridgewater Associates, LP                                                                                                       11
US Superstar Phenomenon: When we scan around the world, the US stands out as having a disproportionate share
of “superstar” companies: large firms with very strong market positions, high margins, and substantial profits. The
table below shows a list of the current global “superstars,” highlighting the predominance of US firms, especially tech
companies. The Chinese tech giants (Alibaba and Tencent) are also notable for their rapid rise up this list.

 Superstar Companies Are Concentrated in the United States
                                                                          Mkt Cap                   Op Inc
 Market                              Company                    Sector                Op Margin                  P/E
                                                                         (USD, Bln)               (USD, Bln)

 United States               Microsoft                  Tech               872          33%               39    28.1
 United States               Apple                      Tech               853          26%               68    15.0
 United States               Alphabet                   Tech               831          19%               26    27.7
 United States               Facebook                   Tech               491          45%               25    22.9
 China                       Alibaba                    Tech               468          17%                9    39.5
 China                       Tencent                    Tech               435          34%               15    33.9
 United States               Johnson & Johnson          Biotech/Pharma     371          25%               20    20.6
 United States               Proctor & Gamble           Biotech/Pharma     250          20%               13    24.5
 United States               Pfizer                     Biotech/Pharma     232          26%               14    26.0
 South Korea                 Samsung                    Tech               231          24%               54     6.8
 Switzerland                 Novartis                   Biotech/Pharma     230          15%                8    16.7
 United States               Cisco                      Tech               230          27%               13    20.6
 United States               Merck                      Biotech/Pharma     210          20%                8    18.6
 Taiwan                      Taiwan Semiconductor       Semiconductors     199          37%               13    17.5
 United States               Coca-Cola                  FoodBevTobacco     197          27%                9    21.9
 United States               Oracle                     Tech               189          34%               14    19.1
 United States               Comcast                    Telecom            179          20%               19    15.8
 United States               Disney                     Media              171          24%               14    16.4
 Belgium                     AB Inbev                   FoodBevTobacco     164          31%               17    36.2
 United States               PepsiCo                    FoodBevTobacco     164          16%               10    21.3
 United States               McDonald's                 FoodBevTobacco     139          42%                9    24.5
 United States               Philip Morris              FoodBevTobacco     138          38%                11   17.6
 United States               Union Pacific              Transportation     119          37%                9    21.0
 United States               Amgen                      Biotech/Pharma     115          43%               10    14.3
 United States               Altria                     FoodBevTobacco     104          46%                9    14.1
 Saudi Arabia                SABIC                      Petrochemical       97          21%               10     17.1
 United Kingdom              British American Tobacco   FoodBevTobacco      93          30%               12    11.3
 Japan                       Nippon Telegraph           Telecom             83          16%               17     9.6
 United States               Gilead Sciences            Biotech/Pharma      83          37%                8    12.4
 Japan                       NTT Docomo                 Telecom             75          22%                9    12.8
 Brazil                      Vale                       Mining              69          31%                11   16.8
 Japan                       KDDI                       Telecom             58          19%                9    10.4

© 2019 Bridgewater Associates, LP                                                                                       12
Automation: While at this point it is hard to quantify automation’s impact, it could have a more material impact in the
future. There are early signs of companies in a broad range of industries purchasing more industrial robots in recent
years, as costs of robots have gone down. A few sectors (autos and electronics) have seen a larger adoption so far.

                       Industrial Robots by Industry (Thousands)                                            Industrial Robot Cost Decline (Unit Cost USD, K)
                                  2015               2016      2017                                                                                                       $160
                                                                                     140
                                                                                                                                                                          $140
                                                                                     120
                                                                                                                                                                          $120
                                                                                     100
                                                                                                                                                                          $100
                                                                                     80
                                                                                                                                                                          $80
                                                                                     60
                                                                                                                                                                          $60
                                                                                     40
                                                                                                                                                                          $40
                                                                                     20
                                                                                                                                                                          $20
                                                                                     0
                                                                                                                                                                          $0
          Autos        Tech      Machines Plastic &            Food    Other
                                         Chemicals                                             95         00          05          10             15    20          25
      Source: International Federation of Robotics                                              Source: ARK Investment Management, LLC

Though only a few sectors have implemented automation on a large scale so far, the table below shows how several sectors
have the potential to be meaningfully impacted as costs come down and adoption becomes more widespread. The measures
shown below assess how automatable the skills required in different sectors currently are, given the technology available.

 Current Technical Feasibility of Automation** by Activity Type and Sector
                                   Automation               Managing      Applying         Stakeholder       Unpredictable            Data               Data            Predictable
 Sector
                                    Potential                Others       Expertise        Interactions      Physical Work          Collection        Processing        Physical Work
 Accomodation and
                                       73%                    2%               4%             22%                  5%                    8%             10%                 48%
 food services
 Manufacturing                         60%                    5%               13%             8%                  8%                    22%             11%                33%

 Agriculture                           60%                    3%               5%              7%                 51%                    11%             9%                 13%
 Transportation and
                                       57%                    4%               8%             14%                 14%                    22%            14%                 24%
 warehousing
 Retail trade                          53%                    3%               6%             26%                  5%                    15%            28%                 17%

 Mining                                 51%                   7%               11%             8%                 24%                    21%            12%                 17%

 Other services                        49%                    7%               12%            17%                 13%                    15%             11%                25%

 Construction                          47%                    5%               10%             8%                 41%                    15%             11%                10%

 Utilities                             44%                    7%               14%            13%                 19%                    23%            13%                 12%

 Wholesale trade                       44%                    5%               12%            24%                 11%                    17%            19%                 12%

 Finance and insurance                 43%                    6%               19%            23%                  0%                    16%            34%                 3%
 Arts, entertainment,
                                        41%                   10%              13%            24%                 15%                    13%             11%                14%
 and recreation
 Real estate                           40%                    7%               12%            21%                 19%                    16%            17%                 8%

 Administrative                        39%                    6%               13%            14%                 23%                    21%            13%                 10%
 Health care and
                                       36%                    8%               14%            14%                 11%                    20%            13%                 21%
 social assistance
 Information                           36%                    5%               25%            20%                  7%                    16%            20%                 6%

 Professionals                         35%                    7%               27%            16%                  2%                    19%            23%                 5%

 Management                            35%                    10%              25%            16%                  3%                    17%            24%                 5%

 Educational services                  27%                    22%              29%            10%                  8%                    13%            10%                 7%

 **% of time spent on activities that could be automated by adapting current technology
 Source: McKinsey & Company

© 2019 Bridgewater Associates, LP                                                                                                                                                  13
Falling Taxes and Interest Rates: The Borrowing and Tax
Environment Has Been Favorable for Corporates Everywhere
While tax policy in the US has recently attracted a lot of attention, corporate tax policy has generally favored business
everywhere over the last few decades. Globally, corporate tax rates are now at all-time lows, with the recent US tax
reform just the largest and most recent cut. The chart below on the left shows the evolution of corporate tax rates
around the world. Similarly, falling borrowing costs for corporations have also been a support globally.

        Developed World Average Statutory Corporate Tax Rate                        Developed World Effective Corporate Interest Rate
                                                               22%                                                                           16%

                                                               21%                                                                           14%

                                                               20%                                                                           12%

                                                               19%                                                                           10%

                                                               18%                                                                           8%

                                                               17%                                                                           6%

                                                               16%                                                                           4%

                                                               15%                                                                           2%

                                                               14%                                                                           0%
90                  00                10                20              80              90             00             10                20

The sustained secular fall in interest rates has been a meaningful support to corporate margins, as companies have been
able to fund investment and financial spending through borrowing, while keeping their debt service costs low due to falling
rates. These costs would be difficult to cut going forward if sales growth slows, and the secular low level of rates makes
another leg down in borrowing costs structurally hard to achieve.

     Interest Expense (%Sales)                                                                                      Interest expense
                                                                                                                    has fallen relative
                                           USA       EUR         JPN         GBR          CAN           AUS
                                                                                                                    to sales, supporting
     2000 Level                         2.5%        2.0%         1.3%        2.3%         2.7%         2.0%         margins, as the broad
     2018 Level                        2.0%          1.4%       0.4%         1.5%         2.9%          1.5%        decline in rates has
                                                                                                                    offset the increase in
     Change (Impact on Margins)       -0.5%        -0.6%        -0.9%    -0.7%            0.2%        -0.5%
                                                                                                                    corporate debt levels
                                                                                                                    around the world

© 2019 Bridgewater Associates, LP                                                                                                              14
Looking Ahead: Some of These Supports Are Unlikely to Persist
Looking ahead, some of the forces that have supported margins over the last 20 years are unlikely to provide a continued
boost. Incentives for offshore production have been reduced as global labor costs have moved closer to equilibrium,
with domestic costs and rising trade conflict increasing the risk from offshoring, while the potential tax rate arbitrage
from moving abroad is now much smaller. The chart below on the left shows that the gap in competitiveness has nearly
closed, and on the right we show our measure of global trade tensions.

                  Deloitte Competitiveness Survey                                                 Global Tit-for-Tat Gauge
                             China       US

  US less competitive                Close to parity              110%

                                                                  100%

                                                                  90%

                                                                  80%

                                                                  70%                                              Trade tensions remain
                                                                                                                   elevated, despite first
                                                                  60%                                              steps toward
                                                                                                                   reconciliation recently

                                                                  50%
           2012                         2016                               Jan-17        Jul-17       Jan-18     Jul-18      Jan-19

We have seen popular sentiment begin to sour against the forces that have driven margin expansion, as well as against
the companies that have benefited most from them. As we have discussed at length in prior research papers, we are in the
midst of a populist backlash against rising inequality and we are increasingly seeing a move toward more protectionism.
Recent surveys show increasing animosity toward globalization and the power of companies more broadly, and a bit
more welcoming attitudes toward government regulation of firms.

                                                       Anti-Globalization Sentiment Gauge

                                         04       06       08      10      12       14      16

© 2019 Bridgewater Associates, LP                                                                                                            15
We have recently seen an increase in the discussion around the world on taxing mega-profitable firms that have benefited
from current policy. Below, we list some of the measures around taxing and regulating superstar tech firms being discussed
globally. For example, France’s potential “digital services tax” is explicitly designed to close the tax arbitrage (by introducing
a sales tax on online revenues from residents). While the current impact of these proposed rules on the overall profitability
of these tech giants is relatively small, they are a straw in the wind that the tide might be turning and that the multi-decade
boost from favorable taxation policies is unlikely to be repeated.

 Recent Actions to Curb Tech Sector Power
                            Tech Companies
 Date       Geography                              Theme                                     Program                                 Status
                               Affected
  2019         FRA          Internet Services     Taxation                     Impose a 3% tax on digital revenue.                  Proposed
                                                                  Designate platforms as "utilities" that must be separated from
  2019         USA                  FANG        Platform power                                                                      Proposed
                                                                                       other businesses.
  2019         USA                  FANG        Platform power   More proactively pursue reversing anticompetitive tech mergers.    Proposed
                                                                  Restrict foreign e-commerce platforms from selling their own
  2019         IND         Amazon, Walmart      Market power                                                                       Implemented
                                                                                      private label products.
                             eBay, Amazon,
  2018      USA, DEU                              Taxation                Require online platforms to collect local taxes.         Implemented
                                AirBnB
  2018    EUR, DEU, GBR     Internet Services   Platform power         Require online platforms to take down hate speech.          Implemented

  2018         EUR          Full Tech Sector    Platform power             Hold platforms liable for copyright violation.          Implemented

  2018         EUR          Full Tech Sector     Data privacy                 Restrict the monetization of user data.              Implemented

  2018         EUR              Google          Platform power       Impose fine for anticompetitive practices in Android OS.       Imposed
                                                                    Blocked merger of chipmakers Qualcomm and NXP due to
  2018         CHN            Qualcomm          Market power                                                                       Implemented
                                                                                       competition fears.

While there is no precision to when and how much each of the factors described above will weigh on profit margins
and how much can be offset (for example, by automation picking up), it will be hard for companies around the world to
maintain the current level of profitability over the coming decade, let alone increase margins further from here.

© 2019 Bridgewater Associates, LP                                                                                                              16
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© 2019 Bridgewater Associates, LP                                                                                                                        17
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