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BRIEFING PACK
   SURFING

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CONTENTS: SURFING BRIEFING PACK

     EXECUTIVE SUMMARY             3

     WHAT IS SURFING?              7

     FACTS AND FIGURES             9

     FINANCIALS                   11

     PARTICIPATION                13

     MEDIA COVERAGE               17

     COMMERCIAL PARTNERS          19

     RESEARCH AND INSIGHT         22

     ATHLETES                     25

     GOVERNING BODIES             30

     COMPETITIONS                 33

     NEWS STORIES                 37
3

EXECUTIVE
SUMMARY
EXECUTIVE SUMMARY                                                                           4

UK surfing to ride Olympic wave
Surfing is undergoing a huge identity shift. Set to make its Olympic debut at the Tokyo
2020 Games, the professional rank is distancing itself from it’s colourful counterculture
persona and transforming to fit the Olympic mould. In a sport that values creativity
and character as highly as athletic performance, there is a wealth of opportunities to
tap the £1.8 billion pot created by surfing in the UK every year.

The International Surfing Association (ISA) estimated there to be over 30 million surfers
around the globe in 2012, contributing $22 billion to the global economy. Tokyo’s
Olympic audiences are expected to exceed the 3.6 billion who watched the Rio
Games in 2016 and, in the years since, digital platforms have made every demographic
achievable to reach. The World Surf League (WSL) embraced the digital-first approach
and signed it’s largest ever partnership with Facebook in 2017, making the platform its
exclusive digital home for surfing’s top live events in 2018 and 2019.

The women’s WSL Championship tour visits ten locations around the world in nine
different countries including Brazil, Australia and Hawaii, whilst the men compete
in eleven events. The world’s top 17 female and 34 male surfers compete to ride the
highest scoring waves at each spot, drawing audiences exceeding 13.9 million through
Facebook and the WSL app. This instantaneous coverage is a convenient alternative
to the trials of broadcast scheduling, when an event can happen over the course of a
month whilst waiting for good surfing conditions. The WSL Longboard tours follow a
similar format, visiting 13 locations in nine different countries.

Julian Wilson (AUS) and Brazilian surfer, Filipe Toledo currently lead the 2018 Men’s
tour, whilst, six-time World champion, Stephanie Gilmore (AUS) sits just behind the
USA’s Lakey Peterson.

Despite not being a traditional surfing nation, the UK boasts 651,000 surfers (a 20%
annual increase), while 1.3 million participate in bodyboarding, paddleboarding and
kitesurfing. Surfing England says two-thirds of their members are male, whilst the
global figure is about 80%.

The UK Pro Surf Tour (UKPST) is the British equivalent of the WSL, visiting six wave
locations from Cornwall’s northern coastline to the northern tip of Thurso in Scotland.
Aaron Strong and Luke Dillon are the UK’s highest ranked male surfers and both sit
within the top 200 on the World Qualifying Series (WQS) - the gateway to the WSL.
Ellie Turner, Peony Knight and Lucy Campbell are the top three UK women on the
WQS and the UKPST.
EXECUTIVE SUMMARY                                                                         5

Tour sponsors in the UK tend to be regionally based in the South West - Korev
Brewery, Season Surf, Boardmasters Foundation, NERF, Cornwall College, Fistral Beach
and Surfing Sumo. This leaves a major opportunity for national and international
brands to make a considerable impact on the tour and its competitors, whilst
achieving a return of investment.

The highest ranking surfers on the UKPSA and British Longboard Tours (BLU) are
selected to represent their home nation at international competition. For example,
Team England.

Fundraising is part and parcel of being a Team England surfer, with the longboarders
having self-funded their way to Hainan Island in China this January for the 2018
Longboard World Championships, where they finished 5th overall out of 20 teams. The
shortboarding team are doing the same for the upcoming 2018 World Surfing Games
in Tahara, Japan, the proving ground for Tokyo 2020 with surfers battling for Olympic
team qualification and points. After finishing his 2017 campaign as the UK’s No1, Luke
Dillon said: “I live from competition to competition, with nothing in between and save
all my money and try to work it out on the budget I’ve got. A lot of the other guys I’m
competing against are on six-figure contracts.”

Indeed, those at the grassroots of British surfing face a greater challenge to those at
the elite level, where athlete and global event sponsorship is dominated by a handful
of established surf-hardware, equipment and fashion brands including Rip Curl, Hurley,
Quiksilver, Billabong, Roxy, Vissla and LifeProof. Alongside these are more mainstream
brands, such as Volkswagen, Corona, Jeep, Red Bull and Nikon who want to tap
into of surfing’s unique status and photogenic qualities which align with their target
audiences. 2016 WSL men’s champion, Hawaii’s John John Florence, earned $6.1million
last year - $5.4million coming through sponsorship deals with surf brands including
Hurley, Futures and Monster Energy Drink.

Surfing England, a not-for profit organisation was established in 2017 as the sport’s
official governing body. It aims to support the development of surfing and smooth
the transition towards Olympic inclusion. But with UK Sport’s medal-focused funding
strategy in place, British surfing remains an underdog without investment for the
sport’s Olympic debut at Tokyo 2020. The UK tour also shares just one commercial
partner with the WSL - Jeep. Surfing England’s Nick Rees said: “We will continue
to collectively work to source performance funding.” Opportunities to partner with
Surfing England are plenty, with it’s latest sponsorship pack offering four tiers of
support ranging from £1K - £100,000K bespoke packages.

Despite its modest influence on surfing’s global footprint, UK surfing has broken
ground on two major occasions since 2016. The tour’s Surfaced Pro Event in 2016
EXECUTIVE SUMMARY                                                                             6

became the first ever to offer equal pay of £1,000 for the men’s and women’s
champions. It then became the first to hold a national championship at an artificial
wave pool - Surf Snowdonia.

Surfing England also works closely with the International Surfing Association (ISA)
to make the sport inclusive and accessible for all. The 2018 English National
Adaptive Surfing Event took place this July, bringing together like minded surfers
with disabilities in a “paralympic style, world class competition.” The event also saw
‘Adaptive Training Workshops’ run in collaboration with Surfability UK as a unique
opportunity for local stakeholders and surf schools to broaden surfing’s accessibility
at local levels.

Surfing’s gender pay gap remains a global issue, made evident by 6-time women’s
World Champion, Stephanie Gilmore’s 2017 prize earnings of $242k compared with
1-time men’s equivalent, Gabriel Medina’s $374k. However, significant steps have been
taken to tackle its other recurring gender inequality bug-bear; sexualisation. Earlier this
year the WSL implemented regulations to stop cameras zooming in unnecessarily on
its bikini-clad female competitors. Interestingly, the move was equally condemned and
celebrated among the surfing community.

From surfing’s Hawaiian roots to its rebellious counter-culture persona, the sport’s
shifting identity has changed with the times to grow every facet - from performance
to audience, participation and reputation. If only 1% of the expected 3.6 billion viewers
watch surfing at the 2020 games, the sport will reach 36 million viewers. Combined
with the rise of artificial wave technology which makes surfing inland viable, global
participation is set to double to 50 million.

Now about to reach the world’s biggest sporting stage, it’s the perfect time to invest in
a niche sport about to go mainstream, with the power to inspire an even greater global
audience. A chance to get in on the ground floor of the potential next big thing after
Tokyo 2020.
7

 WHAT IS
SURFING?
WHAT IS SURFING?                                                                     8

Description

Surfing is a surface water sport in which the wave rider, referred to as a surfer,
rides on the forward or deep face of a moving wave, which is usually carrying
the surfer towards the shore. Waves suitable for surfing are primarily found in
the ocean, but can also be found in lakes or rivers in the form of a standing
wave or tidal bore. However, surfers can also utilise artificial waves such as
those from boat wakes and the waves created in artificial wave pools.

The term surfing refers to the act of riding a wave, regardless of whether the
wave is ridden with a board or without a board, and regardless of the stance
used. The native peoples of the Pacific, for instance, surfed waves on alaia,
paipo, and other such craft and did so on their belly and knees. The modern-
day definition of surfing, however, most often refers to a surfer riding a wave
standing up on a surfboard, known as stand-up surfing.

Formats

• Outdoor
• Indoor (surfing wave pools)
• Individual
• Team
• Men
• Women
• Adaptive surfing (disability)

Surfing has a colourful counterculture persona but is slowly transforming itself
to fit the Olympic mould, nevertheless it remains one of the most iconic and
aspirational sports in the world as well as a part of popular culture.
9

FACTS &
FIGURES
FACTS AND FIGURES                                                                10

Global

• 2020 - sport makes Olympic debut at Tokyo 2020

• 36m - number of viewers if only 1% of Olympic viewers watch surfing
  (based on estimated 3.6bn audience for Rio 2016)

• 2018 and 2019 seasons - Facebook are live streaming World Surfing League
  (WSL) events

• 13.9 million - number of people who watched a WSL event in 2017; Top 3
  countries in terms of unique views were in USA, Mexico & Brazil

• 800 - hours of live surfing competition WSL streams each year to fans around
  the world via its app, website and connected TV

• 12m - WSL followers across Facebook, Instagram, Twitter and Youtube

• 32 - average age of WSL fans

• 50m - potential level of global participants due to rise of inland
  surfing wave pools

UK

• 2 - British entrants in top 200 on the World Qualifying Series

• 5 - position of Team England in Longboard World Championships (out of 20)

• #1 - Luke Dillon, the UK’s best surfer (23 years old)

• 500-1,000 - spectators for each Surfing England event

• 110% - growth in Instagram followers for Surfing England, 97% growth on
  Facebook (April 2016 to Oct 2017)

Surfing has a relatively niche following, particularly in the UK. However, its
inclusion in the Olympics in 2020 for the first-ever time should propel the sport
into a much wider following - particularly with the rise of inland man-made wave
pools which will noticeably drive up participation.
11

FINANCIALS
FINANCIALS                                                                        12

Global

• $22bn - revenue generated globally by surfing industry from hardware,
  wetsuits, footwear and surf clothing

• $8bn - revenue generated solely in the USA

• $30m - estimated value of Facebook and WSL deal over 2 years

• $6.1million - estimated annual earnings of Hawaii’s John John Florence -
  $5.4million of which is sponsorship deals

• $374k - annual earnings for WSL top male surfer, $242k for top female

UK

• £1.8bn - surfing’s contribution to UK economy

• £45m - generated by Cornish surf festival Boardmasters

• £1k - equal amount of prize money for men’s and women’s champions in the
  UK surfing tour 2016 Surfaced Pro Event (the first ever to offer equal pay)

• £1k - £100k - range in cost of partner/sponsor opportunities with Surfing
  England, across four tiers of support

• £0 - funding from UK Sport for Tokyo 2020

• £3.7k - average annual surfer spend per year across:
      - £495 on surfboards, wetsuits, accessories and clothes
      - £223 on car parking
      - £708 on refreshments in local cafes and bars
      - £587 on local convenience stores
      - £966 on fuel
      - £169 on UK accommodation
      - £474 on foreign travel. Many spend over £1,000

Surfing is pretty big business on a global scale and probably generates more in
the UK than most people think. Furthermore, the relative lack of sponsorship
competition in surfing, compared to other sports, means there’s a great
opportunity for brands to reach a very particular audience cost-effectively.
13

PARTICIPATION
PARTICIPATION                                                                                                14

       Global Surfing Numbers

                                                                                              450K
                             544K
                                                                                     FRANCE
                                    UNITED KINGDOM

                                                                                                             300K
                                                                                                     SPAIN

2.8M
             USA

    200K
           PORTGUAL

                                                                  1.7M
                                                                         AUSTRALIA

                                                                           145K
                                                                                  NEW ZEALAND

                                      0-250K           250-500K              500K+

                                                NUMBER OF PARTICIPANTS

SOURCE: SURFER TODAY, ISA.
PARTICIPATION                        15

       Global Surfing Demographic

                                FEMALE
                                19%

     U25
     40%

                                      25+
                                      60%

                         MALE
                         81%

SOURCE: SURFER TODAY, ISA.
PARTICIPATION                                                                    16

UK

• 651,000 - surfers, according to the Watersports Participation Survey,
  a 20% annual increase

• 1.3 million - people participating in bodyboarding, paddleboarding
  and kitesurfing

• 107,400 - participants in all forms of surfing/boarding, according to
  Sport England

• 66% - share of Surfing England’s members that are male

• Popular membership areas are the North East, London, Bristol, South and
  South West.

Surfers Against Sewage

their report on the economic impact of surfing in the UK (from 2013) says:

• Surfers (64%) have average higher levels of educational attainment than
  the wider population (27%)

• Surfers (79%) are disproportionately represented in professional, managerial
  and business-owning classes compared to the wider population (54%)

• Surfing is not restricted to those under 30 years of age but touches
  those in their 40s, 50s and beyond

• Although the majority of surfers are based in and around the areas most
  commonly associated with surfing (Cornwall and Devon), 11 surfing regions
  have surfer populations over 10,000.

Although the UK accounts for under 2% of surfers globally, it has dedicated and
engaged participants who tend to be more highly educated and higher business
achievers than the wider population. Furthermore, women account for nearly
twice the share of surfers in the UK (34%) than they do globally (19%). This
may be a surprise to those who cling to stereotypes about “surfer dudes” but it
certainly offers brands a highly attractive audience.
17

  MEDIA
COVERAGE
MEDIA COVERAGE                                                                       18

WSL

Facebook is the exclusive digital home for the top live events in surfing in 2018
and 2019. This includes all elite men’s and women’s Championship Tour events,
the Qualifying Series 10,000 and Big Wave Tour events, as well as the World
Junior Championships.

Largest deal in the history of the WSL and includes significant promotional
aspects in addition to the annual rights fee. The WSL is expected to net an
estimated $30 million over the two years, according to industry insiders.

WSL describes itself as a “digital first” league. WSL execs said the unpredictable
nature of surfing competitions, which start when waves get big enough, is
best suited for a company like Facebook, which can alert fans as soon as a
competition is starting. WSL execs also liked Facebook Live’s global reach,
the popularity of its mobile apps and the potential to better interact with fans
through polls and comments.

The WSL App alerts users of live coverage, tracks every surfer and bookmarks
season highlights.

 2.03m - Twitter     2.8m - Instagram     6.7m - Facebook       460k - Youtube

Surfing England

   9.1k - Twitter    10.8k - Instagram    14.3k - Facebook       n/a - Youtube

UK Pro Surf Assocation (UKPSA)

  5.9k - Twitter      2.5k - Instagram     8.1k - Facebook       29 - Youtube

Surfing is a classical example of a sport that can benefit from the rise of “digital-
first” audiences and circumvent the issue of achieving traditional mainstream
broadcast coverage, which has been a barrier to brand involvement in the past.
The deal with Facebook could be a game-changer in terms of driving viewing
figures, which are likely to receive a further boost with the Olympics being
broadcast on terrestrial TV.
19

COMMERCIAL
 PARTNERS
COMMERCIAL PARTNERS                                                                     20

Governing Bodies
    WSL

    • Jeep, Facebook, Hurley, LifeProof, Corona, Maui & Sons, Billabong,
      Rip Curl, Vans, O’Neill, Hydralyte, Quiksilver, Roxy, Jeep, Vissla, Volkswagen,
      AirAsia, Boost Mobile

    ISA

    • Stance, Vissla, Quiksilver, Roxy, Rip Curl, Hurley

    Surfing england

    • Korev, Jeep, Caravan and Motorhome Club, The Wave, Surfdome,
      DryRobe,GoPro, PacSafe

    Uk Pro Surf Association

    • Korev, Season Surf, Boardmasters Foundation, NERF, Cornwall College,
      Fistral Beach, The Surfing Sumo

On a global level sponsorship is dominated by a handful of established surf-
hardware, equipment and fashion brands, along with more mainstream brands
who want to tap into of surfing’s unique status and photogenic qualities which
align with their target audiences. Sponsors in the UK tend to be based in the
South-West which leaves a major opportunity for national and international
brands to achieve a return of investment while making a considerable impact on
the tour and its competitors.
COMMERCIAL PARTNERS                                                                  21

   Highest Paid Surfers

     SURFER                         SPONSORS                      ENDORSEMENT   PRIZE

                         Hurley, Stance, Futures, Nixon,
John John Florence                                                   $5.3m      $322k
                          Dakine and Pyzel surfboards

                      Rip Curl, FCS, Oi, Coppertone, Audi,
  Gabriel Medina     Cabianca Surfboards (Pukas), Guarana            $3.7m      $375k

                     Rip Curl, Red Bull, Skull Candy, FCS, DHD,
  Mick Fanning                                                       $2.9m      $150k
                     Reef, Mercedes, Creatures, Balter, Dragon

                       O’Neill, Red Bull, Futures, Trace,
   Jordy Smith       Oakley, Vestal, Neff, Channel Islands,          $2.4m      $285k
                                 Corona, Jeep

                      Hurley, Red Bull, Sunbum, Mercedes,
  Julian Wilson                                                      $2.1m      $282k
                          Oakley, JS Surfboards, FCS

                              Hurley, Red Bull, FCS,
  Kolohe Andino                                                      $1.8m      $203k
                                Mayhem, Oakley

  Steph Gilmore           Roxy, Sanitarium, Nikon, DHD               $1.4m      $242k

                           Hurley, Oi, Jeep, Sharp Eye,
   Filipe Toledo                                                     $1.3m      $303k
                               Panasonic, Stance

  Leo Fioravanti       Quiksilver, Red Bull, Smith, Gucci            $925k      $127k

  Carissa Moore        Hurley, Red Bull, Subaru, Mayhem              $806k      $195k
22

RESEARCH &
  INSIGHT
RESEARCH AND INSIGHT                                                                   23

Surfing England’s
Strategic Priorities
“Develop opportunities that lead to more people surfing throughout their
lives and more surfers to perform at a world level”

Participation aim: More people starting, staying and supporting surfing.

             TARGET                                     OUTCOME

              Start                        More opportunities to start surfing

        Surfing for Health              Healthy living through recreational surfing

        Schools & Clubs              A progressive school-club development network

           Workforce                  A quality, active workforce supporting surfing

          Surf Schools                       A high standard of surf schools

          Competitions                    A multi-level competition framework
RESEARCH AND INSIGHT                                                                   24

Performance aim: A gold medal standard performance programme

             TARGET                                    OUTCOME

         Talent Pathway                  An effective talent development system

     National Team Missions              National team missions run impeccably

  Elite Performance Programme        A gold medal standard performance programme

Sports Science, Medicine & Support   World class athlete and system support services

For more information on Surfing England’s strategy click here

Surfers Against Sewage

SAS is a marine conservation charity working with communities to protect
oceans, waves, beaches and marine life. The body produced a detailed report
in 2013 on the economic impact of surfing in the UK.

Surfing England has set itself up to grow the sport, improve success on the
international stage and increase its attractiveness to commercial partners. In
addition, with the Olympics coming up in two years, now is a great opportunity
for brands to get in on the ground floor. Click here for their sponsorship
proposal.
25

ATHLETES
ATHLETES                                         26

WSL Men’s Rankings
Ranking is based on points

             2017                  2018

      John John Florence      Filipe Toledo
          $322,500              $268,500

         Gabriel Medina       Julian Wilson
           $374,750             $227,000

         Julian Wilson        Gabriel Medina
           $282,250             $113,200

          Jordy Smith         Italo Ferreira
           $284,250             $244,500

         Matt Wilkinson        Jordy Smith
           $271,250             $113,500

          Owen Wright        Wade Carmichael
           $232,250             $156,200

         Kolohe Andino       Willian Cardoso
           $203,250             $165,000

       Adriano de Souza       MIchel Bourez
           $232,250             $126,000

         Joel Parkinson       Mikey Wright
           $160,750             $97,700

          Filipe Toledo      Griffin Colapinto
           $303,000              $96,700
ATHLETES                                           27

WSL Women’s Rankings
Ranking is based on points

             2017                   2018

          Tyler Wright        Stephanie Gilmore
           $215,250               $244,950

       Stephanie Gilmore       Lakey Peterson
           $242,125               $221,975

        Sally Fitzgibbons    Tatiana Weston-Webb
            $206,625               $139,000

       Courtney Conlogue        Johanne Defay
            $231,750              $126,950

         Carissa Moore           Tyler Wright
           $194,750                $91,475

         Lakey Peterson         Carissa Moore
            $166,375              $80,900

         Nikki Van Dijk         Caroline Marks
           $179,000                $84,450

         Sage Erickson        Sally Fitzgibbons
           $176,000                $87,975

         Johanne Defay          Nikki Van Dijk
            $145,125               $81,450

     Tatiana Weston-Webb         Silvana Lima
           $149,875                 $81,450
ATHLETES                                                                28

Current Top Ranked UK Surfers
Rankings based on Men’s and Women’s WSL Qualifying Series

             Mens                                       Womens

        Arran Strong                               Ellie Turner

      0.1k   3.2k    1k                                  3.3k

         Luke Dillon                             Hannah Bristow

      0.6k   3.6k    1.4k                        1.3k    10.6k   1.3k

       Angus Scotney                              Peony Knight

      0.3k    3.7k     1k                        0.1k    5.2k    0.5k

         Will Bailey                             Lucy Campbell

              1.6k   0.5k                        1.2k    13.1k   3.6k

    Willoughby Masterman                           Emily Currie

              0.1k                               0.1k    2.2k    0.8k

    Fynnlee Miller Cooley

              1.3k

       Harry De Roth

             4.9k

       Noah Biersack

             2.2k

    Patrick Langdon-Dark

      0.2k    2.1k   0.3k
ATHLETES                                                                         29

Top UK Surfers
UK Surfers selected from various disciplines

          Jobe Harris                              Tom Lowe (Big Wave)

       0.5k     1.6k                                 0.3k    31.9k 4.8k

         Alan Stokes                               Tom Butler (Big Wave)

        5k      23.6k 6.6k                            1.6k   10.2k   8.7k

         Reubyn Ash                              Andrew Cotton (Big Wave)

       0.5k     15.2k    2.7k                        8.8k    39.9k 21.4k

              Joss Ash                                  Jo Dennison

       0.3k     4.5k                                 0.8k    3.6k

    Stanley Norman (Junior)                           Emily Williams

                4.7k                                 0.4k    1.6k

    Ben Skinner (Longboard)                            Tassy Swallow

       5.6k     13.9k    7.4k                        0.4k    9.1k    3.8k

Although the UKs best surfers don’t feature among the world’s very elite, they
have decent digital followings and are seen as very aspirational among fans.
Combined with the fact they struggle for funding they offer potential sponsors
with an efficient return on investment.
30

GOVERNING
  BODIES
GOVERNING BODIES                                                                  31

Global

• International Surfing Association (ISA), World Surf League (WSL)

Regional

• European Surfing Federation, ALAS Latin Tour, Pan-American Surf Association

Britain
• Surfing England, UK Pro Surf Association (UKPSA), Scottish Surfing
  Federation (SSF), Welsh Surfing Federation

International Surfing Association (ISA) is the world governing authority
for surfing, SUP racing, SUP surfing, bodyboarding, and all other wave riding
activities. The ISA is recognized by the International Olympic Committee

The World Surf League (WSL) is the governing body for professional
surfers and is dedicated to showcasing the world’s best talent in a variety
of progressive formats. The World Surf League was previously known as the
Association of Surfing Professionals (ASP) from 1983 to 2014.

Surfing England is the country’s recognised National Governing Body by Sport
England following seven-year-journey to build a fit for purpose and modern
NGB. A not-for-profit membership organisation run by surfers for surfers, it
operates for the support & development of the sport and its membership
of surfers, coaches, clubs and surf schools. It merged the English Surfing
Federation and Surfing GB.

UK Pro Surf Association (UKPSA) is a non profit organisation that provides
the rules and regulations for the UK Pro Surf Tour and encourages the
development of Professional Surf events around the UK. The tour is the only
series of pro surf events in the UK and it aims to encourage the development
of surfing talent and comprises the men’s and women’s open divisions, a
longboard category and a Pro Junior event and a further seven junior divisions.
GOVERNING BODIES                                             32

World Surf League (WSL)

CEO/MD: Sophie Goldschmidt
Key Contact: Beth Greve
Key Email: sponsorship@worldsurfleague.com
Key Number: +1-310-450-1212
Facebook: @WSL
Twitter: @wsl
Instagram: @wsl

International Surfing Association (ISA)

CEO/MD: Fernando Aguerre
Key Contact: Evan Quornstrom
Key Email: info@isasurf.org
Key Number: (858) 551-8580
Facebook: @ISAsurfing
Twitter: @ISAsurfing
Instagram: @isasurfing

Surfing England

CEO/MD: Nigel Semmens
Key Contact: Nick Rees
Key Email: info@surfingengland.org
Key Number: 07429208283
Facebook: @SurfingEngland
Twitter: @SurfingEngland
Instagram: @surfingengland

UK Pro Surf Association (UKPSA)

CEO/MD: Dave Reed
Key Contact: Tom Reed
Key Email: https://www.linkedin.com/in/tom-reed-65083812a/
Facebook: @UKProSurfAssociation
Twitter: @ukprosurf
Instagram: @ukprosurf
33

COMPETITIONS
COMPETITIONS                                                                 34

      Global Competitions
  Competition            Gov. Body   Gender   National/Individual      Date

   Qualifying Series                  Both         Individual        Jan - Dec

     Junior Tour                      Both         Individual        Jan - Nov

    Big Wave Tour                     Men          Individual        Jan - Oct

   Longboard Tour                     Both         Individual        Feb - Dec

 Championship Tour                    Both         Individual        Mar - Dec

 World Surfing Games                  Both          National            Sep

    World Junior                      Both         Individual           Oct
   Championships

    Big Wave Tour                    Women         Individual        Oct - Mar

World Adaptive Surfing
                                      Both         Individual           Dec
   Championships

      Olympics                        Both          National        Jul-Aug 2020
COMPETITIONS                                                             35

       UK Competitions
    Competition             Gov. Body   Gender     Date          Location

    UK Pro Surf Tour                     Both    May-October      Various

     Surfaced Tour                       Both       May          Newquay

 English National Surf
                                         Both       May        Watergate Bay
   Championship

  English National
                                         Both     June-July     Fistral Beach
Adaptive Surfing Open

    UK Schools Surf
                                         Both       July         Newquay
    Championships

  Surf Snowdonia Pro
                                         Both    September       Snowdonia
    Surf Challenge

English Interclub Surfing
                                         Both    September     Widemouth Bay
    Championships

       Welsh Pro                         Both      October       Porthcrawl

 Highland Surf Festival                  Both      October         Thurso

Smart Parking Night Surf                 Both      October       Newquay

  British National Surf
                                         Both      October      Fistral Beach
    Championships
COMPETITIONS                                                                36

Professional surfing competitions run throughout the whole year, whereas
those in the UK run between May and October and feature both the men’s and
women’s tournaments side by side, giving brands a unique opportunity to target
both genders through a single activation.
37

 NEWS
STORIES
NEWS STORIES                                                                    38

World Surf League apologises for Facebook streaming issues
July 2018
read more

English Adaptive Surfing Open Success
July 2018
read more

One South African brand has stepped up to pay the difference in the
Ballito Pro gender pay gap
June 2018
read more

Surfing jumps ahead of skateboarding in bid to become official state sport
of California
June 2018
read more

British women’s success stories are not being told. It’s time to rectify that
June 2018
read more

Surfers Against Sewage ride the wave of the ‘Harry and Meghan effect’
June 2018
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World Surf League criticised over gender pay gap for junior surfers
June 2018
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International Surfing Day official forecast
June 2018
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Kelly Slater Wave Co.’s Battle for the Olympics Isn’t Over Yet; Here’s
Everything We Know
June 2018
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World Surf League enters into innovative partnership with Airbnb
May 2018
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NEWS STORIES                                                               39

How many surfers in the world are there?
March 2018
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British Home Nations Olympic Statement
March 2018
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London plans for ‘surfing school’ to rival Hawaii and Australia with new
man-made surf lagoon inside the M25
March 2018
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No funding for surfing from UK Sport ahead of Olympics
March 2018
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The Stab Rich List: 2017 Edition
January 2018
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World Surfing Games: Tokyo 2020 Olympic Games can boost GB surfing
says Luke Dillon
May 2017
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Governments makes game changing decision for English surfing
July 2017
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Surfing - the £150 million industry that’s part of Cornwall DNA
June 2017
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The Surf Brands Ranking At WSL 2017
February 2017
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