PARKING LOT TOPLAYGROUND - ICE AGE FLOODS PLAYGROUND OFFERS A GLIMPSE INTO THE EVENTS THAT SHAPED THE REGION'S GEOGRAPHY

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PARKING LOT TOPLAYGROUND - ICE AGE FLOODS PLAYGROUND OFFERS A GLIMPSE INTO THE EVENTS THAT SHAPED THE REGION'S GEOGRAPHY
How To Attract National Events P.16 | Creating Quidditch And Ultimate Fields P.42

                                        From
                                        Parking Lot
                                           To
                                        Playground
                                                      Ice Age Floods
                                                      Playground offers
                                                      a glimpse into
                                                      the events that
                                                      shaped the region’s
                                                      geography

 MAY 2022 » ParksAndRecBusiness.com
PARKING LOT TOPLAYGROUND - ICE AGE FLOODS PLAYGROUND OFFERS A GLIMPSE INTO THE EVENTS THAT SHAPED THE REGION'S GEOGRAPHY
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     Trademark(s) are the property of BCI Burke Company. © BCI Burke Company 2022. All Rights Reserved. 800-356-2070
PARKING LOT TOPLAYGROUND - ICE AGE FLOODS PLAYGROUND OFFERS A GLIMPSE INTO THE EVENTS THAT SHAPED THE REGION'S GEOGRAPHY
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PARKING LOT TOPLAYGROUND - ICE AGE FLOODS PLAYGROUND OFFERS A GLIMPSE INTO THE EVENTS THAT SHAPED THE REGION'S GEOGRAPHY
Features                                                                                               MAY 2022
                                                                                              Volume 20 | Issue 10

                                                                               DEPARTMENTS

                                                                           08 PUBLISHER’S NOTE
                                                                           10 THIS-N-THAT
                                                                           52 BUYER’S GUIDE
                                                                           56 PRODUCT REVIEW
                                                                           59 M
                                                                               ARKETSPACE
                                                                              SPOTLIGHT
                                                                           60 ADVERTISER INDEX

      16 Attract National Events
                   With a mix of personality, culture, and data
                                                                          Columns
                   By Jefferey Spivey

                                                                          48   SPORTS SPOTLIGHT
                                                                               Duty Of Care
                                                                               BY JOHN ENGH

      22           From Parking Lot To Playground
                   Ice Age Floods Playground offers a glimpse
                   into the events that shaped the region’s
                   geography
                   By Josh Morrisey

                                                                          50   A STEP AHEAD
                                                                               The Village That Raised Me
                                                                               BY RON CIANCUTTI
                                COVER PHOTO: SPOKANE PARKS & RECREATION

4 | ParksAndRecBusiness.com | May 2022
PARKING LOT TOPLAYGROUND - ICE AGE FLOODS PLAYGROUND OFFERS A GLIMPSE INTO THE EVENTS THAT SHAPED THE REGION'S GEOGRAPHY
PARKING LOT TOPLAYGROUND - ICE AGE FLOODS PLAYGROUND OFFERS A GLIMPSE INTO THE EVENTS THAT SHAPED THE REGION'S GEOGRAPHY
Features                                                                                                             http://www.facebook.com/PRBMag

                                                                                                                     http://twitter.com/#!/PRB_Mag

                    28
            Cultural Connection
                                                                      34
                                                                Fulfilling Visions
                                                                                                                   38
                                                                                                        The View From A Rooftop Park
     A Chinatown park aims to link                      From plans to parks, identifying                  Envisioning, building, and
     residents to their neighborhood                     the neediest communities and                  programming an elevated park in
               By Wendy Chan                              ensuring ideas implemented                       downtown San Francisco
                                                                By Clement Lau                              By Ashley Langworthy

                                             42
                                     Quidditch And Ultimate
                                                                                              46
                                                                                     Effective Communication
                                 Creating fields of the future for                   The lifeline of a well-run
                                     up-and-coming sports                             youth-sports program
                                     By Mary Helen Sprecher                              By Jason Schaitz

                                         “Your body hears everything your mind says.”
                                                                     —NAOMI JUDD

6 | ParksAndRecBusiness.com | May 2022
PARKING LOT TOPLAYGROUND - ICE AGE FLOODS PLAYGROUND OFFERS A GLIMPSE INTO THE EVENTS THAT SHAPED THE REGION'S GEOGRAPHY
PARKING LOT TOPLAYGROUND - ICE AGE FLOODS PLAYGROUND OFFERS A GLIMPSE INTO THE EVENTS THAT SHAPED THE REGION'S GEOGRAPHY
C O N TA C T I N F O R M AT I O N

Publisher’s Note
                                                                                                   Rodney J. Auth
                                                                                         Email: rodney@northstarpubs.com
                                                                                   Phone: (330) 721-9126 • FAX: (330) 723-6598
                                                                                          P.O. Box 2910, McCall, ID 83638

Yay For Summer!
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                                                                                                                                                               CORPORATE / EDITORIAL ADDRESS

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 T
          he sun was shining and my girls were                                                                                                               P.O. Box 2910, McCall, ID 83638
                                                                                                                                                          Phone: 866-444-4216 | Fax: 866-554-4344
          feeling some serious summer vibes. They                                                                                                             Email: info@northstarpubs.com
asked me to take them out for lunch on the deck                                                                                                               www.parksandrecbusiness.com

of a local restaurant—one overlooking our town’s                                                                                                               PRODUCTION SHIPPING ADDRESS
lake. We did and, of course, it was awesome. The                                                                                                           333 Kenilworth Ave., Duluth, MN 55803
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first time in forever the weather cooperated.                                                                                                                         Fax: 866-554-4344
       We returned home and one of the girls                                                                                                                Email: production@northstarpubs.com

asked if we could get our mountain bikes ready                                                                                                            TO UPDATE SUBSCRIPTION INFORMATION
for riding. So, we spent the afternoon lazily grab-                                                                                                    Visit www.parksandrecbusiness.com and click
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                                                                                                                                                               PARKS & REC BUSINESS MAGAZINE
tires, and so on.
                                                                                                                                                                           PUBLISHER
       As we finished the last bike, it was time for                                                                                                                      Rodney J. Auth
dinner and then a post-dinner walk. It wasn’t exactly like our summer routine, but close—leav-
                                                                                                                                                                         EDITOR-IN-CHIEF
ing us feeling like the seasons were a-changing.                                                                                                                        Christine Schaffran
       We went to bed with plans to enjoy a lazy Sunday riding bikes, hiking any snow-free trail
                                                                                                                                                                        ASSOCIATE EDITOR
we could find, and firing up the grill.                                                                                                                                    Stan Sever
       We awoke to a raging snowstorm—one that lasted for more than a week, dumping near-                                                                              CREATIVE DIRECTOR
ly four feet of snow on the surrounding mountains. We found ourselves digging out our ski                                                                                 Al Holappa
equipment, skinning up our local peaks and whooping and hollering as we took advantage of                                                                               GRAPHIC DESIGNER
the awesome powder conditions.                                                                                                                                           Danielle Beattie

       Today, finally, spring returned—sunshine, higher temps, and melting snow. Soon, no                                                                             OPERATIONS MANAGER
doubt, we’ll be riding our bikes and hiking our favorite trails.                                                                                                         Judy Cehelnik

       This little “false spring” story came to mind as I read through this month’s effort. As usu-                                                                        PRESIDENT
                                                                                                                                                                          Rodney J. Auth
al, our May issue is a celebration of all-things spring and summer. It’s our official transition
to park season—and the all-important Memorial Day start date for all-things outdoor in the                                                                                   SECRETARY
                                                                                                                                                                             Carol Auth
northern part of the country. I think you’re going to like what our team created—I know I did.
       If you do, or if you don’t, let us know. We love mail.                                                                                                                   SALES

                                                                                                                                                                     ADVERTISING MANAGER
     Till next month…                                                        P.S. Want to buy a                                                                         Rodney J. Auth
                                                                          hard copy of this issue?                                                                    866-444-4216 x226
                                                                                                                                                                  rodney@northstarpubs.com
     Rodney J. Auth                                                       Scan the QR code and
                                                                          we’ll get it to you ASAP.                                                                    ADVERTISING SALES
     Publisher
                                                                                                                                                                         Theresa Ewald
                                                                                                                                                                      866-444-4216 x239
                                                                                                                                                                  theresa@northstarpubs.com

    ©2022 Northstar Publishing, Inc., all rights reserved. Parks & Rec Business (ISSN 1539-9990) is     without the written consent of the publisher. Advertisers and/or their agencies assume all ­liabilities
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8 | ParksAndRecBusiness.com | May 2022                                                                                                               © CAN STOCK PHOTO / URBANLIGHT (BIKER) • GELYNGFJELL (SKIER)
PARKING LOT TOPLAYGROUND - ICE AGE FLOODS PLAYGROUND OFFERS A GLIMPSE INTO THE EVENTS THAT SHAPED THE REGION'S GEOGRAPHY
May 2022 | ParksAndRecBusiness.com | 9
PARKING LOT TOPLAYGROUND - ICE AGE FLOODS PLAYGROUND OFFERS A GLIMPSE INTO THE EVENTS THAT SHAPED THE REGION'S GEOGRAPHY
THIS-N-THAT

                                                                                    Acquisition Finalized—
                                                                                    George Furrer Named
                                                                                    President of Valley Green
                                                                                         Holyoke, Mass.—The transaction
                                                                                    between Advanced Turf Solutions,
                                                                                    Inc., George Furrer,
                                                                                    and Charles Dooley
                                                                                    to form a new
                                                                                    company and acquire
Introducing Cobalt Hybrid St. Augustinegrass                                        substantially all of the
      The Texas A&M AgriLife Research program and turfgrass breeder Dr.
                                                                                    assets of Valley Green,
Ambika Chandra have officially released Cobalt Hybrid St. Augustinegrass
                                                                                    Inc. is now complete.
(experimental designation DALSA 1618). After nearly 20 years of research and
                                                                                    George Furrer has
development, Cobalt was selected over other experimental turfgrass lines for its
                                                                                    been named president           Furrer
commercial potential.
                                                                                    of the new company,
      Cobalt features excellent drought resistance, very good shade tolerance, is
                                                                                    and the New England-based distributor
tolerant of disease, has a good establishment rate and is winter hardy (USDA cold
                                                                                    will operate under the name Valley
hardiness zone of 8a). This selection has an excellent visual quality with a dark
                                                                                    Green.
green genetic color and a wide leaf blade and stolons.
                                                                                          Furrer’s background spans more
      For more information on Cobalt, watch a video of Chandra speaking about
                                                                                    than 30 years in the green industry,
its traits at Kubicek Turf Farms at https://youtu.be/WFREixLCMB4.
                                                                                    including previous roles as CEO of
                                                                                    United Turf Alliance and Vice President
                                                                                    of Specialty Business at Sipcam Agro
   Indoor pool technology innovators improve IAQ,                                   USA. He holds an Associate of Arts and
   protecting the health of swimmers and facilities                                 Sciences in Turfgrass Management from
        Dehumidified Air Solutions, part of the Indoor Air Quality (IAQ)            Ohio State University and a Bachelor
   division of Madison Industries and a manufacturer of indoor pool                 of Science in Marketing from Franklin
   dehumidifier brands (Dectron, PoolPak and Seresco), has teamed up with           University.
   Paddock Pool Equipment Co., a manufacturer of pool equipment, to offer                The Valley Green team of sales
   a solution that will protect the health of swimmers and the integrity of         and support staff will continue serving
   swimming facilities from harmful chloramines.                                    New England, and with the support of
         Chlorine, added to indoor pool water to keep it clean, attacks organics    Advanced Turf Solutions, the company
   in the water, such as hair, skin, urine and saliva. Chloramines, the chemical    will be able to offer more resources to
   byproducts of chlorine doing its job, off-gas from the pool water and build      employees and customers. Valley Green
   up over time. Trichloramines, the most volatile of chloramines, are a health     plans to grow its presence in existing
   hazard to swimmers and can cause corrosion to the indoor pool facility.          and new segments. Learn more at
         Dectron, PoolPak and Seresco equipment can be built to accommodate         valleygreenusa.com.
   Paddock Evacuator Technology, a source-capture system that pulls
   trichloramines from the water’s surface and, with the help of HVAC
   equipment, exhausts them outside the facility to significantly improve IAQ.
         For more information, visit https://www.businesswire.com/news/
   home/20220125005141/en/Indoor-Pool-Technology-Innovators-Improve-
   IAQ-Protecting-the-Health-of-Swimmers-and-Facilities.

10 | ParksAndRecBusiness.com | May 2022
IT’S TIME
                                   FOR VICTORY
                              Declare Victory over any workout with
                             the ELEVATE® Victory Wall by Burke.
                            The only thing left to wonder is…
                             CAN YOU CONQUER THE WALL?

                                                       BY
                       RY
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                                  Trademark(s) are the property of BCI Burke Company. © BCI Burke
 BU

      RK               C
           E.CO M/VI                   Company 2022. All Rights Reserved. 800-356-2070

                                                May 2022 | ParksAndRecBusiness.com | 11
THIS-N-THAT

                 Every Child A Swimmer Initiative Gains Momentum
                     The USA Swimming Foundation announced that it has awarded $898,184 to learn-to-swim
                 programs across the country through its 2022 grant program—the largest ever dollar amount
                 awarded through its grant program for swim lesson providers. Step Into Swim, an initiative of the
                 Pool & Hot Tub Foundation (PHTF) committed to safer swim education and drowning prevention,
                 contributed $200,000 to the total awarded, helping bring the learn-to-swim grant award to the largest
                 amount in USA Swimming foundation history. Step Into Swim’s donation helps the foundation
                 continue to save lives and build champions, by offering low to no-cost swim lesson scholarships for
                 qualified children. For more information, visit https://everychildaswimmer.org.

                                                           Project EverGreen Announces Officers
  Ecore Unveils Optimized                                  And Board Of Directors
  Website With Enhanced                                         Cleveland, Ohio—Project EverGreen announces
                                                           the appointment of its 2022-23 officers and board of
  Features                                                 directors.
       Lancaster, Penn.—Ecore, a company                        Kevin Laycock of SiteOne Landscape Supply takes
  known for transforming reclaimed materials               overs the reigns as president of the national non-profit.
  into performance products that make people’s             Joining him are Scott A. Bills, CSFM of Sports Field
  lives better, has transformed its own website            Solutions as vice president/president-elect, and Fred
  (www.ecoreintl.com) to deliver an optimized              Haskett of TrueWinds Consulting returns as secretary/               Laycock
  user experience. Featuring additional                    treasurer.
  resources and a sleek, easy-to-navigate design,               The 2022-2023 Board of Directors includes Beth
  the redesigned site enables visitors to easily           Berry, Advanced Turf Solutions; Cayla Chamberlin,
  browse Ecore’s performance-focused flooring              Rocket Community Fund; Tim Demerath, PBI-
  surfaces by product, market or application.              Gordon; George Furrer, Valley Green Inc.; Boyd
  Visitors also will find an elevated focus on the         Montgomery, The Toro Company; Blaine Pinkerton,
  company’s commitment to sustainability and               Nufarm; Linda Satter, Sipcam-Agro; Takisha Truss,
  circularity.                                             Glaxo Smith Kline; Alan White, Turf Systems; Ashley
        To learn more, visit www.ecoreintl.com.            Williams, TKXS; Andrew Bray, National Association of                   Bills
                                                           Landscape Professionals; Russ Mitchell, Albaugh.

12 | ParksAndRecBusiness.com | May 2022                                                                       © CAN STOCK PHOTO / URBANLIGHT (TOP)
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                                                                 May 2022 | ParksAndRecBusiness.com | 13
THIS-N-THAT

    KABOOM! Launches 25 In 5 Initiative
        Washington D.C.—KABOOM! announced the launch of the KABOOM! 25 in 5 Initiative, their five-year, $250-million
    plan to accelerate efforts towards achieving playspace equity across the United States. A $14-million gift from MacKenzie
    Scott allows KABOOM! to immediately begin work in several places, to be announced over the next few months.
    KABOOM! plans to raise $250 million for the initiative to end playspace inequity, bringing together diverse partners to
    drive resources to local places with limited access to quality playspaces.

                                          DLF Brings Seed-Enhancement
                                          Investment To North America                           CALENDAR
                                        Halsey, Ore.—DLF announces plans
                                   for investment in its seed-enhancement                                  JUNE
                                   capabilities including a new facility and                             21-24
                                   equipment.                                                   SIMA Snow & Ice Symposium,
                                        Brian Jaasko and Robert Keeter have been                     Milwaukee, Wis.;
    Jaasko           Keeter        hired to lead and support this development.                     www.sima.org/show
                                   Jaasko is an expert in seed-enhancement
                                                                                                        AUGUST
technology and its strategic applications, while Keeter has excelled alongside
Jaasko in operations for much of his career. Their experience will help ensure                              31
a successful build and startup of DLF’s first seed-enhancement facility to be             Arkansas Recreation and Parks Association
located near Corvallis, Ore.                                                                 Annual Conference and Trade Show,
                                                                                            Little Rock, Ark.—Little Rock Marriott;
                                                                                                      www.arkarpa.org

                                                                                                      SEPTEMBER

                                                                                                            20
      Field Notes                                                                          National Outdoor Recreation Conference,
                                                                                                        Phoenix, Ariz.;
                                                                                                https://www.recpro.org/home
     Rails-to-Trails Conservancy                   Indianapolis-based Schmidt
welcomed urban transportation                 Associates, a regional architecture,                       27-28
and environmental planning expert             engineering, and interior design            Waste & Recycling Expo Canada/Municipal
                                                                                          Equipment Expo Canada, Toronto, Ontario,
Daniel A. Rodríguez to its board of           firm, has hired Patrick Grap as                    Canada—Enercare Centre;
                  directors. Rodríguez        an engineering project manager                          www.cwre.ca
                  is a chancellor’s           and Benjamin Martin as a senior
                  professor of city           electrical engineer.                                     OCTOBER
                  and regional                                                                              4-7
                  planning and the                                                         Colorado Parks & Recreation Association
                  interim director                                                             Conference, Breckinridge, Colo.
                  of the Institute of                                                                www.cpra-web.org
                  Transportation
  Rodriguez
                  Studies at the
                                                                                                         18-21
                                                                                              Equip Exposition, Louisville, Ky.—
University of California, Berkeley.                                                             Kentucky Exposition Center;
His research is focused on the                                                                  www.equipexposition.com
relationship between transportation,                  Grap            Martin
land development, and health
and environmental consequences,
with a goal to find solutions to
practical problems for planners and
policymakers.

14 | ParksAndRecBusiness.com | May 2022
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                                                                                                15 | ParksAndRecBusiness.com | May 2022
ATTRACT
                                           NATIONAL
                                           EVENTS
                                                                                            With a mix of
                                                                                            personality,
                                                                                            culture, and
                                                                                            data
                                                                                            BY JEFFEREY SPIVEY

     N
           Nationally recognized events can be a boon to cities             “We try not to focus on the fact that it’s all concrete
           large and small. Socially, they bring people together        because we’re in the business of wetlands, woodlands,
           from far-flung locales and all walks of life. However, the   prairie, things like that, but we are in the business of
           most significant impacts are often financial; these hap-     outdoor recreation, and skateboarding is outdoor recre-
           penings attract tourists who jumpstart a local economy       ation,” she says.
           by spending on hotels, food and beverage, parking, entry
           fees, and much more.
                But if your community isn’t an obvious choice for a                     BE PROACTIVE
           big festival or convention, or if your department has yet
           to succeed in attracting this type of event, where do you
           begin?
                “It just takes some open-minded people from many
                                                                        I  n considering a wider scope of possible events, depart-
                                                                           ments need to be proactive in their outreach. It’s rare
                                                                        that event organizers will stumble upon communities
           different backgrounds to make things like this happen,”      that are off the beaten path.
           says Kami Rankin, Deputy Director for central Iowa’s              “With Dew Tour, and really with a lot of events,
           Polk County Conservation Board. She played a key role        we do a lot of prospecting,” says Trina Flack, President
           in ensuring the success of Dew Tour, a major skate-          of Sales for Catch Des Moines, the region’s visitors and
           boarding event the city of Des Moines hosted in May          convention bureau.
           2021.                                                             Dew Tour coincided with the opening of Lauridsen

16 | ParksAndRecBusiness.com | May 2022                                                                   CATCH DES MOINES (TOP / FACING TOP RIGHT)
Skatepark, an 88,000-square-foot, world-class facility.
     “About the time that the shovel was in the ground, we
started having the conversations with USA Skateboarding
and started to identify potential users or events for that
space,” Flack says. In the case of Dew Tour, conversations
began in late 2020, but in many instances, relationship-build-
ing with event organizers can take years.

               DEVELOP A BRAND

T    he content of these talks will vary based on a depart-
     ment’s experience and history of events, but one of the
most important factors involves the marketing of a city’s or
community’s appeal. In the past, conversations may have
focused more on statistics and data, like the number of
available hotel rooms or the size of a particular venue. But,
as consumers have turned their focus toward experiences, so
too have visitors and convention bureaus.
     “The brand of a city has really become a major, ma-
jor thing,” says Zack Davis, Vice President of Destination
Services for Louisville Tourism. “Over the last three or four
years, destinations really stopped talking as much about what
we would say [are] rates, dates, and space, and more about
their brand and what the experience is going to be.”

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                                                                                                               May 2022 | ParksAndRecBusiness.com | 17
THE CITY OF LOUISVILLE, KY., HOSTS A WIDE ARRAY OF EVENTS,
      INCLUDING THE BRICKUNIVERSE LEGO FAN CONVENTION, THE
      KENTUCKY DERBY, AND A MIX OF MUSIC AND EXTREME-SPORTS
      EVENTS, LIKE LIVE ON THE LAWN AND THE USA BMX DERBY CITY
      NATIONALS.

                                                                        Louisville hosts a wide array of events, including the
                                                                   BrickUniverse LEGO Fan Convention, the Kentucky Derby,
                                                                   and a mix of music and extreme-sports events, like Live On
                                                                   The Lawn and the USA BMX Derby City Nationals. Part of
                                                                   what makes the city attractive to so many different organiza-
                                                                   tions is its bourbon culture.
                                                                        “We have great attractions, we have a great culinary
                                                                   scene, but really, what we have that no one else has is this
                                                                   amazing bourbon and distilled spirits scene,” Davis says.
                                                                   While prospecting in Las Vegas, Davis’ team set up shop in a
                                                                   local speakeasy and invited potential event producers, meet-
                                                                   ing planners, and organizers to a bartending class where
                                                                   they learned to make an Old Fashioned, Louisville’s official
                                                                   cocktail.
                                                                        Essentially, it’s crucial for cities to lead with culture first.
                                                                   Flack also spoke of this industry-wide shift during the pros-
                                                                   pecting stage, stressing that a sense of community passion
                                                                   was key to securing Dew Tour.
                                                                        “What attracts the visitor is the same thing that attracts
                                                                   a resident,” she says. “We have good schools, and we have
                                                                   lots of things to do, and we have great arts and culture. We’re
                                                                   safe, and we’re a clean city. When the event organizer comes
                                                                   to town, they see all of that, too, and they see the genuine
                                                                   care that the team brings.”
                                                                        Flack says Dew Tour’s team conducted its first site visit
                                                                   at the height of the pandemic, during a time of intense
                                                                   uncertainty, and raved about how open and receptive locals
                                                                   were.
                                                                        “We take these things that are going on, and we really
                                                                   rally around what’s here, and everybody knows about it,
                                                                   everybody talks about it, everybody’s welcoming,” she says.

18 | ParksAndRecBusiness.com | May 2022                                                      USA BMX DERBY CITY NATIONALS (TOP) • LIVE IN THE LAWN (BOTTOM)
Part of showing a community’s passion involves empha-
sizing the city’s strengths. Flack knew that Des Moines wasn’t
the “biggest” or “sexiest” city, but she and her fellow Catch
team members were able to leverage the city’s major capabili-
ties and features.
     “If it’s not perfect on paper, that doesn’t mean that it
can’t happen,” Flack adds.

                   CONSIDER LOGISTICS

S     till, despite the outsized focus on experience and a city’s
      personality, logistics do play a critical role in early dis-
cussions and also during an event’s execution.
     Some of this research happens on the front end, when
a bureau or department assesses the viability of a potential
event.
     “We have a whole sales department that goes out and
tries to bring business to the city, and we do that through
face-to-face trade shows,” Davis says. His team parses indus-
try data to understand an event’s requirements for capacity

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CATCH DES MOINES                                                                           May 2022 | ParksAndRecBusiness.com | 19
and exhibit space. Organizers may need a ballroom, specific
                                          meeting spaces, or a certain number of hotel rooms for peak
                                          nights. Based on those specs, Davis’ bureau can then decide
                                          what Louisville can accommodate (the metro area has an
                                          estimated 20,000 hotel rooms) and which events the team
                                          should target.
                                               The bureau may also dig into an organization’s member-
                                          ship and their locations. If the bulk of the membership lives
                                          on the East Coast or in the South, it makes sense to court the
                                          event, since attendees are able to reach Louisville easily.
                                               Zooming in, however, there may be even more specific
                                          demands cities need to meet. This was the case for Flack and
                                          Rankin as they ironed out details for Dew Tour.
                                               Previously, Dew Tour partnered with California Skate-
                                          parks to build the exact courses needed for competition. In
                                          contrast, Lauridsen Skatepark offered a lot to work with,
                                          meeting the event’s minimum requirements and only requir-
                                          ing the addition of a few temporary elements.
                                               “They came in and added some difficulty for their
                                          athletes,” Flack says. “For the most part, they would create
                                          whatever they needed to create, but you still have to have the
                                          basics to accommodate.”

20 | ParksAndRecBusiness.com | May 2022                                                       CATCH DES MOINES
Additionally, there was the added layer of balancing Dew    beyond your purview, focus on long-term relationship-build-
Tour’s needs with the public’s access to a brand-new facility.   ing, lead with culture and experience (while still knowing
     “This skatepark is so big that they were only using two     the logistics), and emphasize a city’s strong points. However,
elements of the park,” Rankin says. “So, they allowed specta-    Davis says cities should just start hosting and growing events.
tors to actually skate the other elements while the competi-          “You want to start doing events, you want to get people
tion was going on. They just were wonderful to work with.”       into your facility talking about it, and then you typically have
                                                                 an opportunity to grow from there,” he says. He also stresses
                                                                 the importance of partnerships between parks departments
     OFFER MARKETING SUPPORT                                     and tourism bureaus, as the latter have built-in marketing
                                                                 infrastructure and strategies to draw upon.

T    hough a great deal of work goes into attracting events
     to a community, departments should be prepared to
offer some marketing support in advance of an event and
                                                                      Flack brought it all back to the people the events serve,
                                                                 citing local talent that can ensure events go off without a
                                                                 hitch. In the case of Dew Tour, several local contacts helped
during its run. Major events come with a certain level of        Catch overcome potential logistical hurdles.
name recognition and fanfare, but local support still matters.        “Get your community involved,” she says. “Don’t under-
Davis’ team has begun offering paid advertising support          estimate the passion and all the skills that your local commu-
for both print and digital, and for Dew Tour, Flack’s team       nity has.” PRB
handled contacts with business partners and sponsors in the
community, in addition to an airport welcome, city signage,      Jefferey Spivey is a writer based in Urbandale, Iowa. Reach him at
billboards, and media hits.                                      jeffereyspivey@gmail.com.
     Davis’, Flack’s, and Rankin’s experiences suggest a clear
playbook for bringing major events to town—consider events         To comment on this article, visit ParksAndRecBusiness.com

                                                                                                         May 2022 | ParksAndRecBusiness.com | 21
FROM
                   PARKING LOT TO
             PLAYGROUND
                         Ice Age Floods Playground offers a
                        glimpse into the events that shaped
                               the region’s geography
                                          BY JOSH MORRISEY

22 | ParksAndRecBusiness.com | May 2022                      SPOKANE PARKS & RECREATION (TOP)
IN
                  1974, the little big town
                  of Spokane, Wash.,
                  changed forever when
                  the city cleaned up a
blighted 100-acre area of downtown
and used it to host the Expo ‘74 World’s
Fair. Then, in 1978—four short years
after President Richard Nixon de-
clared Expo ‘74 “officially open to all
the citizens of the world,”—President
Jimmy Carter dedicated the former
fairgrounds as Spokane’s new River-
front Park.
      “You’ve transformed an area that
was declining, that was far short of its
great potential, into one of the nation’s
most innovative and refreshing urban
settings,” Carter said in his speech.
      In the years that followed, River-
front Park became known as Spokane’s
crown jewel and the top attraction
for tourists, hosting large communi-
ty events, an IMAX theater, seasonal
carnival rides, and an ice rink. But
it lacked one thing that most people
would find surprising for the premier
park in any city—a playground. Aside
from the remains of a small play area
once used by an adjoining YMCA for
daycare, there was no playground in the

                                                                ers...
100-acre park.
      By the 2010s, Riverfront’s charm
                                                r o u n d s keep
had visibly faded as facilities and infra-    G
structure became outdated, and attrac-
tions that were once a big draw became
less and less desirable for a changing
demographic of citizens.
                                                                         You seed and push snow, mow and
      In 2014, citizens overwhelming-
ly approved a $64-million bond to                                        grade lanes. You take pride in your
improve and redevelop their prized                                       work and love a job well done. You
downtown park. The public requested                                      treat the ball field as it were your
the bond fund three new attractions,
one being a destination playground.                                      lawn. And there's no stopping your
                                                                         productivity when you're matched
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W      hile much of the park consist-
       ed of developed grass areas,
pathways, shelters, and attractions,
                                                                         great things and you're just our type!

an underused 1-acre dirt parking lot
on the north bank presented a unique
opportunity to create the most dramat-
ic change of the bond-funded redevel-
opment. This site would become a new
                                                                                  landpride.com
regional playground.

SELKIRK DEVELOPMENT (TOP RIGHT)                                                   May 2022 | ParksAndRecBusiness.com | 23
WHAT WAS ONCE A 1-ACRE
UNDERUSED PARKING                         FUNDING THE FUN THINGS
LOT BECAME THE SITE
FOR THE ICE AGE FLOODS
PLAYGROUND, WHICH
                                          I n 2016, over three years before construction on the north bank of Riverfront be-
                                            gan, parks staff members leveraged bond funds for the playground by applying for
                                          state grants. The result was $500,000 in funding from the Washington State Recre-
TELLS THE STORY OF                        ation and Conservation Office.
THE UNIQUE GEOLOGY OF                          As a former railyard and industrial area, the park was also eligible for EPA
SPOKANE, WASH, AND THE                    brownfield cleanup grants, of which $150,000 was awarded for the north bank play-
SURROUNDING REGION.                       ground area.
                                               In 2019, local nonprofit Hooptown USA received a grant from Multicare to
                                          build a $370,000 state-of-the-art basketball complex adjoining the playground, and
                                          in 2020, the Jess Roskelley Foundation donated a performance climbing boulder to
                                          the mix.
                                               In total, including bond funds and grants, $12.2 million was allocated to the
                                          north bank of the park for the new playground, basketball court, skate park, climb-
                                          ing boulder, maintenance and operations facility, and new parking lot.

                                          PARTNERING FOR A PLAYGROUND
                                          T    he theme chosen for the new playground was the Ice Age Floods. Responsible
                                               for sculpting the unique geology of Spokane and its surrounding region, the
                                          Ice Age Floods offered the opportunity for an exciting play environment that would
                                          also allow for rich, multi-dimensional learning opportunities. With that in mind, the
                                          redevelopment team tapped the local chapter of the Ice Age Floods Institute, which
                                          became a crucial partner in creating a fun learning experience for the playground.
                                               In creating a playground to serve the entire region, ADA-accessibility was
                                          another important consideration. Early in the design phase, parks staff members
                                          reached out to the local Access 4 All organization and Accessible Community
                                          Advisory Committee. This partnership between parks and these groups led to the
                                          creation of a special Parks Accessible Workgroup to provide input on all future parks
                                          projects.

24 | ParksAndRecBusiness.com | May 2022                                                                      SPOKANE PARKS & RECREATION
May 2022 | ParksAndRecBusiness.com | 25
The endorsement of the Ice Age Floods Institute, Access 4 All, and Accessible
                                          Community Advisory Committee in grant proposals was critical in receiving fund-
                                          ing from the Washington State Recreation and Conservation Office.

                                          A REMARKABLE TRANSFORMATION
                                          O  n May 21, 2021, the Ice Age Floods Playground and the entire redeveloped
                                             north bank of Riverfront Park opened to the public. After a ribbon-cutting cer-
                                          emony, hundreds of children and adults were soon playing in the new 1-acre play-
                                                                                      ground and exploring the revitalized
                                                                                      north bank. The space has been the
                                                                                      busiest section of the park ever since.
                                                                                           The story of a parking lot turned
                                                                                      playground embodies the story of
                                                                                      Riverfront Park as a whole. As the last
                                                                                      of five major elements, the completion
                                                                                      of the Ice Age Playgrounds was also
                                                                                      the completion of the entire River-
                                                                                      front Park redevelopment project that
                                                                                      had been underway since 2016. This
                                                                                      railyard-turned-park had finished an-
                                                                                      other remarkable transformation, for
                                                                                      the better, for the next generation. PRB

                                                                                       Josh Morrisey is a marketing assistant for the city
                                                                                       of Spokane’s Parks and Recreation Department.
                                                                                       Reach him at jmorrisey@spokanecity.org.

                                                                                         To comment on this article, visit
                                                                                         ParksAndRecBusiness.com

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A Chinatown park aims to link
                                          residents to their neighborhood
                                          BY WENDY CHAN

                                          In       a time of “cultural wars,” writing about Los Angeles’ relationship
                                                   with its Chinatown is fraught with danger. Suffice it to say that Los
                                          Angeles Chinatown is a place that mirrors the experiences of an immigrant
                                          group targeted by systematic racial discrimination for over two centuries.
                                          Chinatown has been many things—ghetto, business center, massacre site,
                                          tourist trap, and hip neighborhood—but it has never been a place with parks
                                          and open space. Until recently, there was only one park, Alpine Recreation
                                          Center, built in the 1950s, serving the densely populated neighborhood. Two
                                          new parks have been completed within the last five years. The first, Los An-
                                          geles Historic State Park, was developed on the old “Cornfields” site adjacent
                                          to Chinatown and opened in 2017. The second, Ord and Yale Street Park,
                                          opened in 2021.

28 | ParksAndRecBusiness.com | May 2022                                                             BILLY HUSTACE (TOP, BOTTOM LEFT)
Designed by the landscape archi-
tecture and planning firm, AHBE/MIG,
Ord and Yale Street Park represents
the transformation of a once-vacant,                    IT’S IN OUR NATURE
one-acre hillside into a new pocket
neighborhood park for the community.                    Concrete Never
Located directly behind the Chinatown                   Looked So Good...
Branch Library, the site has a steep
                                                        Enhance the value and aesthetics of your next project
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                                                        with our long lasting, line of concrete fences and walls
from the entry to the top of the park.                  inspired by Mother Nature. Superior Concrete Products
On the first visit to the site, elderly                 is a wise alternative to stone, brick, metal or wood fences
women were observed walking up the                      that typically crack, rust, rot or easily burn. Over the life of
steep hillside carrying suitcases and                   your new fence or wall, the value simply adds up.
bags of groceries to their houses. It was
immediately clear that the project was
about providing community connec-
tions and a cultural journey.
     The park’s design developed from
an idea that a person can experience
10,000 metaphorical journeys in the
park, while pursuing health, well-being,
and community. The design team’s chal-
lenge was to utilize the topography with
a consideration of the neighborhood’s
diverse demographics and multi-gener-
ational families.
     Ord and Yale Street Park was
funded through Proposition 84. The
grant was awarded to the city after the
community participated in meetings
and outreach sessions to determine
what was needed for the site. Planning
began in 2010 when the project was
awarded $5 million in state funds. The
remaining construction budget was
provided by city and county general
funds. The project was led by the efforts
of the city’s Bureau of Engineering and
Department of Recreation and Parks.
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    The park’s design is a linear
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HELIPHOTO (TOP)                                                                                          May 2022 | ParksAndRecBusiness.com | 29
                                         PRB_HlfPgVert_JAN22.indd 1                                                                   1/12/22 1:06 PM
provide residents with various social     equipment. The wood picnic tables and        which offers expansive views of the
spaces for community interaction. The     game tables were custom-designed for         surrounding neighborhood and
three main spaces are anchored by cus-    this park. The picnic tables have an ele-    mountains. An illuminated lantern
tom-designed landscape architectural      vated shelf inspired by the “Lazy Susan”     tower stands 20 feet tall and serves as a
elements.                                 to allow easy sharing of food. Game          beacon for the community. Park users
     The Lotus Plaza stimulates the       tables are designed with boards for          can look up through a clear opening in
mind and encourages socialization for     Chinese Chess and Chinese Checkers.          the tower to the night sky. The laser-cut
community gatherings and perfor-          This space also features the Bamboo          pattern on the tower is inspired by the
mances. The plaza has a sandblasted       Forest Shade Canopy—a series of four         shadows created by bamboo stalks. A
graphic of a Lotus flower on the con-     overlapping structures that provide          continuous graphic stairway connects
crete pavement. The moon gate—made        shade for picnic tables, game tables,        residents from the hillside community
from powder-coated aluminum—              and exercise equipment. The canopy is        to the business district of Chinatown.
serves as an entry portal to welcome      made from painted tubular steel rolled       This 147-step stairway is not just an
visitors to the park. The Bamboo          to form organic shapes inspired by           important community linkage. It was
Garden Room encourages exercise           overlapping stalks of bamboo.                designed to reflect the journey one
of the body, with children’s play area,        At the top of the park, the spirit is   experiences throughout the park, with
picnic area, game tables, and fitness     rejuvenated in the Heavenly Garden,          motivational messages to encourage

30 | ParksAndRecBusiness.com | May 2022                                                 HELIPHOTO (TOP LEFT, MIDDLE LEFT / RIGHT)• CALVIN ABE (TOP RIGHT)
users to move towards a healthier life-
style. Each step has 3M vinyl graphics
adhered to risers—forming a larger
graphic of a lotus flower, bamboo leaves,
clouds, and a dragon.
     At the base of the park, a garden
is designed to mimic a Chinese rock
garden by using drought-tolerant,
California-adaptive plants to create
texture, color, and movement, and to
complement the striking red details of
the park design. Trees native to Asia
and culturally important in Chinese
culture—such as Saucer Magnolia, pine
trees, and Chinese Flame trees—are
integrated with California native and
adaptive plants representative of the
cultural identity of the Asian American
experience. The hillside and stairway
are lined with California Native Coastal
Sage Scrub plants that help stabilize the
slope, reduce stormwater runoff, and
provide habitat and a food source for
urban pollinators and wildlife. On the

BILLY HUSTACE (TOP RIGHT)                   May 2022 | ParksAndRecBusiness.com | 31
hillside, these plants will be well-estab-
                                          lished in two to three years, and will be
                                          self-sustaining and no longer require
                                          irrigation. The park’s landscape is irri-
                                          gated by a stormwater capture-and-re-
                                          use system. The runoff is collected in
                                          an underground cistern in the park’s
                                          community plaza, and the captured
                                          stormwater is then used to irrigate the
                                          entire park.
                                               Since its opening, Ord and Yale
                                          Park has evolved into a communi-
                                          ty space for residents to meet in the
                                          morning to exercise, an outdoor class-
                                          room to support Chinatown Branch
                                          Library educational activities, and a
                                          place to simply gather outdoors for
                                          multi-generational families. PRB

                                          Wendy Chan, PLA, is a Senior Landscape Architect
                                          for AHBE MIG. For more information, visit
                                          www.migcom.com.

                                            To comment on this article, visit
                                            ParksAndRecBusiness.com

32 | ParksAndRecBusiness.com | May 2022                                         BILLY HUSTACE
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                                                                            May 2022 | ParksAndRecBusiness.com | 33
BY CLEMENT LAU

FULFILLING
VISIONS
           From plans to parks, identifying the neediest
           communities and ensuring ideas implemented

          H
                  ow should the value of a park plan be deter-                Planning is a key function of the Los Angeles Coun-
                  mined? Should a plan be judged by the degree to        ty Department of Parks and Recreation (DPR), where I
                  which it is implemented? What good is a plan if it     work as a park planner. My colleagues and I plan with
           offers a vision that is unfulfilled? These are the types of   equity and implementation in mind, ensuring that plans
           questions that many planners have wrestled with during        prioritize the neediest communities and do not end up
           their careers.                                                sitting on bookshelves. Examples of such planning doc-
                                                                         uments include the Los Angeles Countywide Parks and
                                                                         Recreation Needs Assessment and the Community Parks
                                                                         and Recreation Plans for various park-poor unincorpo-
                                                                         rated communities.

                                                                               COUNTYWIDE PARKS AND RECREATION
                                                                                      NEEDS ASSESSMENT

                                                                              The Countywide Parks Needs Assessment serves as
                                                                         DPR’s North Star, guiding its planning, resource allo-
                                                                         cation, and decision-making. Completed in 2016, the
                                                                         assessment was a historic undertaking to engage all of
                                                                         Los Angeles County in a collaborative process to identify
                                                                         and quantify the magnitude of need for parks in cities
                                                                         and unincorporated communities across the county and
                                                                         determine the potential cost of meeting that need.
                                                                              The assessment established a new way to understand
                                                                         and think about parks:

                                                                               Considering parks as key infrastructure needed to
                                                                         maintain and improve the quality of life for all residents
                                                                               Using a series of metrics to determine park needs
                                                                               Supporting a need-based allocation of funding for
                                                                         parks
                                                                               Emphasizing both community priorities and de-
                                                                         ferred maintenance projects.

34 | ParksAndRecBusiness.com | May 2022                                               © CAN STOCK PHOTO / SAM74100 (BOTTOM LEFT) • TOPVECTORS (ILLUSTRATIONS)
The Parks Needs Assessment was equity-focused, and          and Willowbrook. Collectively, these communities are home
identified communities with very high or high park need—         to about 257,000 residents, or about a quarter of the popula-
something that had never been done before. Knowing where         tion living in the county’s unincorporated areas.
these underserved areas are enables DPR to focus and pri-             DPR won that $1-million grant despite being up against
oritize resources to specifically address park inequities. The   planning and transportation agencies with more experience
findings of the assessment were so compelling that the L.A.      in competing for such funds—and completed the six CPRPs
County Board of Supervisors decided to put a parks-funding       in 2016. Aiding in the effort were residents, communi-
measure, Measure A, on the ballot in November 2016. Due          ty-based organizations, the board of supervisors, and other
in large part to an extensive community-engagement process       county departments.
for the Parks Needs Assessment and an effective dissemina-            Each CPRP begins with an examination of local demo-
tion of public information, Measure A passed with nearly 75      graphics, existing parks and recreational facilities, parkland
percent of voters supporting it. Measure A generates about       gaps, recreation programs, tree-canopy coverage, transpor-
$95 million in revenue annually and has dedicated funding        tation and connectivity to parks, and availability of land for
for very high and high-need areas.                               new parks. This baseline information, together with public
                                                                 input, informs a detailed assessment and prioritization of
COMMUNITY PARKS AND RECREATION PLANS (CPRPS)                     local park needs. This, in turn, guides the development of
                                                                 a green-space vision, conceptual designs of potential new
    The first CPRP completed by DPR was for the unincor-         park projects, and strategies and implementation actions to
porated community of Florence-Firestone. In 2012, DPR            address the identified needs, with the overall goal of making
applied for a Sustainable Communities Planning grant from        communities more sustainable through a variety of efforts
the California Strategic Growth Council to prepare addition-     that offer wide-reaching benefits and impacts.
al CPRPs to address the needs of six of the most park-poor            Implementation of the CPRPs is well under way, with a
communities in L.A. County: East Los Angeles, East Rancho        multitude of projects at varying scales and stages of develop-
Dominguez, Lennox, Walnut Park, West Athens-Westmont,            ment. Highlighted below are a few key examples:

LOS ANGELES COUNTY DEPARTMENT OF PARKS AND RECREATION (TOP)                                     May 2022 | ParksAndRecBusiness.com | 35
WOODCREST                                                 2 95TH AND NORMANDIE POCKET PARK
  1
        PLAY PARK
                                                                      The park site was acquired by DPR shortly after being
     Identified as a                                             identified as a priority in the West Athens-Westmont CPRP.
priority project in the                                          In 2020, DPR was successful in securing nearly $1.3 million
West Athens-West-                                                in grant funds through California’s Proposition 68 Statewide
mont CPRP, Wood-                                                 Park Development Program. The 0.16-acre pocket park will
crest Play Park opened                                           include a new play area with shade, therapeutic garden, space
to the public in late                                            for rotating recreational activities, public art, storage shed,
2019. This innovative                                            and landscaping.
project transformed                                                   The transformation of this overgrown and forgotten cor-
an underused space                                               ner at a busy intersection into a lively and beautiful space for
at Woodcrest Li-                                                 rest, play, socializing, and exercise will positively impact the
brary into a small                                               quality of life for Westmont residents. With the addition of
but vibrant public park, with a book-themed children’s play      this pocket park, the percentage of residents living within a
space, seating with laptop-charging stations, outdoor exercise   10-minute walk of a park will increase from 57 percent to 74
equipment, and drought-tolerant plants.                          percent. This means an additional 5,700 residents, including
     Created through a collaboration between DPR and Los         nearly 1,800 youths, will be able to walk to a nearby park.
Angeles County Library, Woodcrest Play Park is located
in the community of Westmont, which has about 33,000
residents and a very high level of park need, according to the    3 WALNUT PARK POCKET PARK
Countywide Parks Needs Assessment. Thanks to this new
park, 57 percent of Westmont residents now live within a              Walnut Park Pocket Park is the top-priority project
10-minute walk of a park. That number was previously 35          identified in the Walnut Park CPRP. DPR acquired the
percent. That means an additional 7,000 residents, including     property in 2019 and was awarded $4.3 million in Proposi-
2,000 young people, can access a nearby park.                    tion 68 grant funds in 2020 to develop the park. The 0.5-acre
                                                                 park will be the first park in the community of Walnut Park,
                                                                 which has 16,000 residents and a very high level of park
                                                                 need. The pocket park will include two new playgrounds
                                                                 with shade, exercise equipment, a splash pad, a walking path,
                                                                 an outdoor performance stage, public art, a picnic and BBQ
                                                                 area, landscaping, lighting, and a restroom/security building.
                                                                 The community has long desired a park of its own and is
                                                                 eager to see this come to fruition.
                                                                      The park is within a half-mile walk for over 13,000
                                                                 residents, including 4,000 youths. By providing a new park
                                                 Coupon          closer to where people live, the project will help decrease
                                                  Code:
                                                PRBPA22          vehicle miles traveled and reduce greenhouse-gas emis-
                                                                 sions. Walnut Park has a low level of urban tree canopy (16
                                                                 percent), compared to the recommended standard of 25
                                                                 percent. The new park will help address this by installing
                                                                 38 drought-tolerant native trees throughout the site. The
                                                                 carbon sequestration potential of these trees is estimated to
                                                                 be 81,000 pounds of carbon dioxide over the lifetime of the
                                                                 trees. The tree plantings will also provide additional benefits
                                                                 by alleviating the urban heat-island effect, providing cooling
                                                                 for the community, and capturing particulate contaminants,
                                                                 such as ozone, nitrogen dioxide, sulfur dioxide, and other
                                                                 volatile organic compounds.

36 | ParksAndRecBusiness.com | May 2022                                     LOS ANGELES COUNTY DEPARTMENT OF PARKS AND RECREATION (TOP LEFT / FACING MIDDLE)
4 92ND STREET LINEAR PARK                                      old, damaged, unused futsal court at an existing park with a
                                                                new mini-pitch for soccer. This is a much-desired and need-
     Florence-Firestone is home to about 66,000 residents,      ed improvement in a community where soccer is the most
and has a high-level park need. The Florence-Firestone CPRP     popular sport.
identifies utility corridors as key opportunity sites for new
parks. In 2020, DPR received $7.8 million in Proposition                            PRODUCE RESULTS
68 grant funds to develop a 5.5-acre park on a portion of
the undeveloped utility corridor owned by the Los Angeles            Plans that just sit on shelves have no use. As exemplified
Department of Water and Power. The new park will include        in the examples above, DPR is committed to preparing and
new jogging/walking paths, three half-basketball courts, a      implementing park plans to produce tangible results, provide
multi-purpose sports field, four playground areas, shade        multiple benefits, and improve the quality of life for the
structures, exercise equipment, an outdoor performance          residents we serve. But this is not easy to do, and we cannot
stage, public art, a community garden, fencing/gates, and       do it alone. The successful development of plans and the
landscaping and lighting throughout. The park is within         implementation of projects are only possible with visionary
a half-mile walk of over 17,000 residents, including 5,800      leadership, a focus on equity, engaged communities, ade-
youths.                                                         quate funding, and effective internal and external coordina-
                                                                                        tion and collaboration between DPR
                                                                                        and its many partners. PRB
      ROOSEVELT PARK MINI-PITCH
 5    FOR SOCCER                                                                      Clement Lau, AICP, DPPD, is a Departmental
                                                                                      Facilities Planner with the Los Angeles County
     The Florence-Firestone CPRP also                                                 Department of Parks and Recreation. Reach him at
calls for creative partnerships to meet                                               clau@parks.lacounty.gov.
the recreational needs of residents,
especially youth. To that end, DPR                                                      To comment on this article, visit
recently partnered with the U.S. Soccer                                                 ParksAndRecBusiness.com
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The View From
A Rooftop Park
                        Envisioning, building, and programming an
                        elevated park in downtown San Francisco

                        S
 BY ASHLEY LANGWORTHY

                              an Francisco is known for its beautiful parks and        Transbay Joint Powers Authority (TJPA), a government
                              landscapes. A few that come to mind for both             agency created in 2001 to deliver the new Salesforce
                              residents and visitors are the Presidio, Crissy Field,   Transit Center and rooftop Park in downtown San
                        Golden Gate Park, Dolores Park, and McLaren Park.              Francisco while revitalizing the surrounding neigh-
                        But until recent years, there have been fewer celebrat-        borhood. Through its asset manager, Lincoln Property
                        ed parks in the most urban and downtown districts of           Company, Biederman Redevelopment Ventures (BRV)
                        the city, namely the Financial District and the South of       was brought onboard in 2017 to manage and run the
                        Market Area.                                                   abundant, free programming, which occurs daily at the
                             Salesforce Park changes that, providing a sizable,        public park.
                        well-maintained, highly programmed, and gardenesque                Salesforce Park is a gathering place and a center-
                        park in the heart of the most urban district of the city.      piece for the fast-growing East Cut neighborhood.
                             The park, which obtains its name from the nam-            This distinctive part of San Francisco has experienced
                        ing-rights deal with the company headquartered next            significant redevelopment and growth in the past few
                        door, is public property and is owned and operated by          decades, including the removal of the Embarcadero

38 | ParksAndRecBusiness.com | May 2022                                                                                 BIEDERMAN REDEVELOPMENT VENTURES
Freeway after the devastating 1989 Loma Prieta earthquake,         and a photography class were the first activities to return,
and the completion of the Salesforce Transit Center and            with knitting classes and a garden-education series following
rooftop Park, which replaced the damaged 1939 Transbay             soon after. Class participants were separated and masks were
Terminal in its place, and which will eventually house Cal-        required. The community responded with delight, happy to
train and high-speed rail. It has the densest concentration of     have safe, outdoor activities again.
new home and office construction in the Bay Area.                       Salesforce Park is at the forefront of several significant
                                                                   placemaking and community building efforts in the district.
DESIGN DETAILS                                                     The programming has helped create kinship for an area of
     Perched above the transit center 70 feet in the air, the      the city that can feel disjointed. Biederman Redevelopment
park affords unusual views of the surrounding buildings and        Ventures has collaborated with community partners to create
neighborhood. While strolling along the paths, one can enjoy       a robust weekly calendar of recurring free programs. The
views of the street corridors below and see directly into the      programs aim to activate the park on a daily basis and at off-
inner workings of adjacent buildings, a vantage point not          peak times build regular “visitorship,” provide a free public
seen from street level or higher up in one of the surrounding      amenity, and highlight local talent and culture.
towers.                                                                 The idea has always been to focus on everyday activities
     The 5.4-acre park includes rolling hills, a half-mile walk-   and weekly programs, rather than large events. Large events
ing loop, and 13 distinct gardens. These gardens represent         are important on occasion to reach new users who may
the wide variety of plants that grow in California’s Medi-
terranean climate, as well as the diversity of ecosystems of
the same climate from around the world. These include the
South African garden, the Chilean garden, and the Redwood
Forest, to name a few.
     Peter Walker Partners (PWP) in Berkeley, Calif., de-
signed the park. PWP carefully constructed the landscape
to offer both a highly activated park and garden to immerse
oneself in nature—and allow the user both experiences in
one visit.

PERTINENT PLACEMAKING
     Since the beginning of the pandemic, urban parks have
become even more vital. What was once a “nice to have” is
now a “need to have.” As a result, Salesforce Park’s impor-
tance has grown in the last two years.
The surrounding area, thought of as
an office district and the center of
tech, is also the center of a growing,
dense residential community because
of the Transbay Program delivered
by the TJPA. When the nearby
offices closed at the beginning of the
pandemic, the park stayed open and
became an important refuge of green
space for residents of the district,
and for those office workers who
remained in the mostly vacated office
towers.
     Public programming paused for
a few months due to the pandemic
but restarted in April 2021. Because
of the pandemic, the programming
had to adapt to the current needs of
the community, and open in a way
that was safe, conscientious, and re-
sponsible. Fitness classes, bird walks,

                                                                                                   May 2022 | ParksAndRecBusiness.com | 39
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