Park Royal Atlas LOCAL PLAN SUPPORTING STUDY - June 2018 - Greater London Authority
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Park Royal Atlas
LOCAL PLAN SUPPORTING STUDY
June 2018
35. Park Royal Atlas
Document Title Park Royal Atlas
Lead Author Greater London Authority
Purpose of the Study Reveals the diversity of business activities in Park
Royal. Its specific objectives are to:
• Provide detailed information on the local economy
• Record all employment activities
• Analyse business activities by number, size and clustering, as well as supplier and customer locations
• Improve the visibility of the local economy by celebrating and marketing its diverse products and services, as well
as highlighting its contribution to the sustainability of the wider London economy
• Support inward investment in the locality
• Inform policy and strategies for intensification and economic growth in the Park Royal and Old Oak Common
Opportunity Areas
• Support sustainable economic development and regeneration
Key outputs Maps and data showing the geographic and sectoral spread of businesses within the Old Oak Common and Park
Royal Opportunity Areas.
Key recommendations • There are a diverse range of businesses in the area
• At the time of the survey, 19,934 active workspaces were identified.
• A broad range of business sectors were identified, including breweries, bakeries, metal workshops, storage, con-
tractors, joiners, hospitals, schools, publishers, film studios, software developers, garages, car sales, pubs, hotels,
jewellers, cobblers, lawyers, accountants, spice merchants, medical suppliers, churches and artist studios.
• 30% of workplaces are small office type spaces, though workplaces in large warehouses make up 63% of the total
floor area.
• The central areas of Park Royal stand out for having the greatest diversity of buildings and space types. Many of
these are used by micro businesses which count for 75% of workplaces
Key changes made N/A
since Reg 19 (1)
Relations to other Outputs cross-relate to the Park Royal Intensification Study, Future Employment Growth Sectors Study and Industrial
studies Estates Study
Relevant Local Plan • All place policies
Policies and Chapters • All employment policies
THE
PARK
ROYAL
AT L A S
An Employment Study
of
London’s Largest Industrial Area
The Park Royal Atlas v1.1 prv.org.uk, London Transport Museum Queens Park Rangers for providing
and the Imperial War Museum Archives for additional funding
Published by providing historic photographs.
All the businesses that gave their time to
Greater London Authority
participate in the creation of the Atlas
City Hall Team Members
The Queen’s Walk Greater London Authority
More London Finn Williams
London SE1 2AA Tobias Goevert
Francis Moss
Contact Mirjam Wurtz
Tobias Goevert, Principal Project Officer Ella Wiles
North West Team Alex Marsh
Email: tobias.goevert@london.gov.uk Joan Caba
Enquiries: 020 7983 4100 Katherine Spence
Website: www.london.gov.uk
Guest Researchers
Copyright Erin Byrne
Greater London Authority 2014 Samuel Cuthbert
Tom Mabey
The Park Royal Atlas is an employment Alison Mayer
study prepared by the Mayor’s Elizabeth North
Regeneration Team, cliented by the Old Adam Towle
Oak Common Joint Authority Project Steve Barton
Team in association with the Park Royal Genevieve D’Souza
Business Group. The Project Team includes Sean Kelly
the Mayor’s Planning Unit, Transport for Ian Weake
London, Brent, Ealing and Hammersmith & Kaya Chatterji
Fulham Charlotte Domanski
Beth Kay
Copyright Base Maps
© Crown Copyright and database right Other Contributors
2014. Ordnance Survey 100032216 GLA Architecture 00
Marko and Placemakers Ltd
Copyright Aerial Photography
Cities Revealed® copyright by The Acknowledgements
Geoinformation Group®, 2013 and Crown The team wishes to express their thanks to
Copyright © All Rights Reserved the following people;
Edmund Bird for his useful comments and
Thanks to LB Ealing, Graham Hill at www. historical insight
CONTENTS
F O R E WO R D 4 S U RV E Y A R E A S 33
Areas B1 E10 34
I N T RO D U C T I O N 5 Areas B2 B3 39
Objectives 6 Areas B4 B5 B6 44
Study Area 6 Areas E1 E2 49
Atlas Overview 6 Areas E3 E4 54
Meet The Businesses 9 Areas E5 E6 59
Areas E7 E8 E9 64
CONTEXT 13 Areas HF1 HF2 70
Historical Context 14
Current Context 14 I N T E RV I E W A N A LY S I S 77
Employee Numbers 78
METHODOLOGY 17 Types of Businesses 79
Survey 18 Tenure 80
Mapping 18 Age & Length of Tenure 81
Categories 20 Supplier and Customer Locations 82
Interview rates 22 Business Growth 83
Limitations 22 Production 84
Advantages 85
S U RV E Y A N A LY S I S 23
Improvements 85
Business Sectors 24
Business Sectors by Borough 26 C O N C LU S I O N 87
Workplace Size 27 Findings 88
Space Types 28 Next Steps 89
Space Types by Sector 30
Sharing Premises 31
FOREWORD
I want London to be the world capital of months of surveying and hundreds of
business, and for all Londoners to share interviews to give an insight into what
in that success. This means creating more people make, the facilities they operate
long-term, sustainable employment, from, and the improvements to the area
improving opportunities for entrepreneurs they would like to see.
to set up and grow their businesses, and
supporting exciting new places of work. I am delighted that the interviews revealed
an air of confidence about the future,
Park Royal is one of Europe’s largest and as well as the demand for this place
most thriving industrial estates. Since the expressed through low vacancy rates.
1903 Royal Agricultural Show – which However, it is clear that more work is
gave the area its name – Park Royal has required to improve working conditions
supported a range of world renowned and address persistent problems such as a
businesses such as Guinness, Heinz, and lack of parking spaces.
McVities who continue their world leading
operation from the site today. This work is a stepping stone towards
better engagement and tailored support
This Atlas reveals the continued to local businesses from the Mayor of
importance of Park Royal as a motor for London and Boroughs, forming part of the
our economy. With over 2000 workplaces emerging partnership with businesses.
mapped and analysed, it helps make the This study will inform policies and
case for attracting investment to stimulate strategies for sustainable regeneration
growth and improve the working in the Park Royal area for years to come,
environment for the 30,000 plus people as well as signalling an exciting new
based here. approach to industrial localities across
London and beyond.
The Park Royal Atlas is as much about
revealing the people and businesses I would like to thank all who have given
behind the statistics as it is about time to support the making of this unique
understanding this fascinating place. My Atlas and ask for any comments on this
team has come across inspiring examples first edition to be passed to my team.
of entrepreneurs running businesses
ranging from advanced metal fabrication
to theatrical prop makers, from highly
specialised food production to logistics Kit Malthouse
and smart recycling. Deputy Mayor of London for Business and
Enterprise
The Atlas celebrates the diversity of
enterprise. It uses data collected from 23rd May 2014
PA R K R OYA L AT L A S 4
INTRODUCTION
PA R K R OYA L AT L A S 5
INTRODUCTION
OBJECTIVES STUDY AREA O L D OA K C O M M O N AT L A S OV E RV I E W
Considered to be London’s largest Park Royal is an industrial area located to The eastern corner of Park Royal, known as The Park Royal Atlas presents the results of
industrial area, Park Royal covers an area the west of central London. It is situated Old Oak Common, is set to be transformed a door to door survey of all the workplace
equivalent in size to the City of London. within three London boroughs, Brent, when a ‘super hub’ High Speed 2 (HS2) units in Park Royal. The methodology
Although it is known that there are a large Ealing and Hammersmith and Fulham. and Crossrail Station is built by 2026. Old explains how the survey was undertaken
number of businesses in Park Royal, until The area is bounded by National Rail, Oak Common will become a new district and the methods used to collect and
recently relatively little was known about Overground and Tube lines to the north, with up to 24,000 new homes and more categorise the data. The analysis maps the
the what they do or what types of spaces south and east, while the North Circular than 55,000 jobs. The Park Royal Atlas collected data, using graphs to highlight
they use. The Park Royal Atlas reveals the (A406) and Western Avenue (A40) form will inform this development, as well as key trends, as well as presenting case
diversity of business activities in Park additional boundaries to the west and helping to strengthen and enhance the studies of selected businesses.
Royal. Its specific objectives are to: south. The study area is based on the Park important industrial offer of the rest of
Royal Strategic Industrial Land boundary, Park Royal.
• Provide detailed information on the
designated in the London Plan (2011), with
local economy
the addition of adjacent industrial sites in
• Record all employment activities
Alperton and North Acton.
• Analyse business activities by number,
size and clustering, as well as supplier
and customer locations
• Improve the visibility of the local
economy by celebrating and
marketing its diverse products and
services, as well as highlighting its
contribution to the sustainability of
the wider London economy
• Support inward investment in the
locality
• Inform policy and strategies for
intensification and economic growth
in the Park Royal and Old Oak
Common Opportunity Areas
• Support sustainable economic
development and regeneration
Revea l the d iver sity of
bus i nes s in Park Royal
“Old Oak A Vision for the Future” (GLA, June 2013)
PA R K R OYA L AT L A S 6
fig. 1 Park Royal LOCATION MAP
London Borough Boundaries
Park Royal Atlas Boundary
Waterways
All Industrial Land
London Boroughs within Park Royal
PA R K R OYA L AT L A S 7
fig. 2 Park Royal Study Area AERIAL PHOTOGRAPH
LB OF BRENT
LB OF HAMMERSMITH & FULHAM
LB OF EALING
London Borough Boundaries
Park Royal Atlas Boundary
Cities Revealed® copyright by The Geoinformation Group®, 2013 and Crown Copyright © All Rights ReservedM E E T T HE BUSIN E SSE S Bravo Aluminium Systems
Brazilian Salon
Chanton
Charlex Auto Ltd
Ctv Outside Broadcast
Cullen Way Repairs Ltd
EPA Languages Services Ltd
Ealing Autos Limited
Bread And Honey Charlie Bigham’s Cumberland Park Sotre East End Cosmetics Ltd
Curious Science Euroscent
Names of the 1,717 active workplaces revealed by the survey of Park Royal. Breezemount
Brian Clarke Studio
Charmant UK Ltd
Chas Berger CWF Children Worldwide East West Merchandise
Brightbox Marketing Chevalier Technologies Ltd Fashion (UK) Easy Car Hire Ltd
Britannia Autos Ltd Chiquito Mexican Restaurant Cworkshop Easy Housing Association
(Iq) Easy Broadcast Ltd / Crown Aftershock Anything Express Babak Art Studio Britfil Steel Fabrication Chocolate Lab Cyborg Group Limited Easybus
1-1 Transport Agility Trains Anytime London Ltd Babcock British Council Choice Textile Ltd Cynergy It Solutions Ltd Easyreach Ltd
1Dream Educare Ahaleena Anytwist Ltd Bakkavor Broadcast Sessions Ltd Choices Jewellery Ltd Cypher 16 Studios Eccentric Trading Company Ltd
24-7 Drama Air Fast Tickets Apc Overnight Bakkavor Foods Brooks Packaging Ltd Church Of God Evangelism Cypress Books Edmundson Electrical
2D-3D Airport Executive Apolo Multiform Ltd Bakkavor Meals Brownell Ltd Cimple Solutions Cypressa Limited Edwards Removals
313 Motors Limited Airports First Apply Food And Drinks Balance Sheets And More Browns Sea Foods Cinderella Hair Academy D & F Wine Shippers Ltd Edwins Bathrooms
360 Rotation Airstar European Network Appy Food And Drinks Ltd Ball Bearing Centre Ltd Brunnel Freight Forwarding Cirro Lite (Europe) Ltd D Curtis EE
3A Distributions Ltd AJ Cleaning Services Arab News Network Ann Ballward Limited Btm International (UK) Ltd City Clothing Ltd D. Cutter (International) Ltd Ej Bushell & Sons Ltd
3D Tyres Ajay Business Centres Ltd Archie’s Mediterranean Products Bamboo Basket Distribution Ltd Bud City Link DAB Engineering Co Ltd El Omara
4 Rail Services Ltd AK Motors Arco Barclays Bank Plc Builders Depot City Link Express Delivery Daf Royal Parks ElecMec Ltd
A B C Building & Maintenance Al Enam Area 18 Barker Ross Recruitment Building Products Ltd City Used Cars Dafcon Ltd Electec Solutions
Constructors Ltd Al Gali Ltd Aredour Ltd Barry Bensons Ltd Bullet Express Cityfruits.Com Daniel Martin & Associates Electrocoin Automatics Ltd
A B M Motors Ltd Al Mazar Deli Arena Flowers Bascomb + Drew Burger King (UK) Ltd Ckm Danny Sullivan Group Electrocoin Sales Ltd
A Class Motors Al Sqr Express Aro Marble Ltd Basrah Lounge / Tobacco Business Associates UK Ltd Clarition Designs Ltd Darhma Electronic Theatre Controls Ltd
A Kapadia Al Waste Arrogance Accessories Batten-Edwards Instruments Business Mobiles Claudia Carr Data Force UK Ltd Elegance Tyres
A. Fulton Company Ltd Al-Ahram International Art Dental Laboratory Bayfield Butterfly Cleaning Ltd Clay Oven Co Ltd Datawind UK Plc Elegant Dry Cleaners
A.I.D. Training + Operations Ltd Al-Azawy Art House Hire Ltd Bbc Studios C.E. Moore Ltd Clay Ovens Company David Malik & Son Ltd Elegant Marketing Consultants
A+M Hire / A+M Studios Alba Stone Art Logistics Ltd Bd Décor (Barry Bank) Cable Logic (Europe) Ltd Cleaning Suppliers Daylight Ltd
A1 Business Solutions Aldi Jd Ltd Artist Spaces Ltd Beachcourse Limited Cadogan Tate Clear Windows & Conservatories Db Advanced Carpentry & Elite Car Care Ltd
Aaa Linen Services Aldous Lamont Artist Studios Beat 2 Beatz Cafe Ola Ltd Joinery Ltd Elite Moving Systems Ltd
Aargee Novelties Al-Etejah Tv Ltd Arts Bibliographic Beat About The Bush Cafe Racer Custom Motorcycles Cleshar Db Carpentry Joinery Eman Land & Securities
Ab Butchers Alexander James Contracts Ltd Ary Network Beauty Base Ltd Café Royal Cleshar Contract Services Ltd Db Media Limited Emporio Brazil
Ab Solicitors Alexanders Removal Asda Supermarket Beck’s Cafe Caffe Concerto Clinical Trials Lab Dbest Ltd Emr
Abacus Fundraising & Party Alfa Romeo Coachworks Ash Kumar Products Bees Enterprises Caffe Giordani Ltd Cloudmove Ltd De Baere Ltd Ems
Products Alforat Satellite Channel Ashcon Building Contractor Ltd Beijing Tong Ren Tang (UK) Ltd Cakubi Consulting Ltd Club21 Deadline Ena Films
Abacus Print Alhashimi Ashia Centur Ltd Beirut Nights Café And Caldigit Clutter Prop Hire Dean Training Energy Star
Abbey Appliances Al-Jabal Food Asme Engineering Ltd Resteraunt Caledonian Supply Company & Cms Distribution Deli Med Ltd Enotria Winecellars Ltd
Abbey Distributors All Stars Agency Ltd Assalam Alayun Bell Trading Ltd Mehadrin Wholesale Ltd Codeexceptional Ltd Delphi Diesel Systems Enterprise
Abbey Manor Allen Autos Astel UK Ltd Bellisseomo Ltd Canal Cabin Collins Motors Deltra Electronics Environmental Business
Abbey Marketing Allied Motors UK Astrid + Miyu Ltd Belmont Printing Company Canapes Direct Colour Sound Experiment Ltd Deluxe Accountants & Tax Products Ltd
Abbey Point Cafe Bed & Allpex Limited Ataman Belvedere Carpets Ltd Candy Desserts Colt Telecommunications Consultants Environmental Business
Breakfast Almalthea Designs Atex Business Solutions Ben Pearce Cannon Hygiene Ltd Concept Engineering Deluxe Media Products Ltd
Abbott Signs Ltd Al-Murad Atn Network UK Ltd Benchmarx Canonbury Cabinet Makers Consultants Deluxe Printers Ltd Epos Connect Ltd
Abc Services For People Like U Alperton Motors Limited Atrium Modular Lighting UK Bespoke Events London Cany Cafe Lounge Limited Connected Healthcare Ltd Dennys Plastics Ereira And Matthews Ltd
Ableman Shaw & Company Alpha Bakeries ATS Euromaster Best Hand Car Wash Cape Systems Construction Enterprise Ltd Dephna Group Eros International Ltd
Abu Afif Sweets Alpha Beta Business Centres Attila Boros Bakery Best Price Garage Ltd Capital Accountants Consul Chartered Surveyors Dephna Impex Ltd Ers Medical Ltd
Acava Studios Alpha Consulting AUH Thomas Food Best Tint/Best Glass Capital Seafoods Ltd Content By Conran Design Colour Esquires Coffee House
Accountancy Services London Alpha Mania Auto Audio Best Way Car Giant Conway Aecom Dg (UK) Textiles Ltd Esska Design Ltd
Ltd Alpha Omega Marketing Ltd Auto Capital Bestway Catering Wholesale Car Hire Helpline Ltd Cool Britannia Dhl Express Delivery Ethos
Accurate Profession Ltd Alpha Transfer Ltd Auto Delta London Ltd Biffa Waste Services Car Spare Factors Cooling UK Diageo Eton International
Ace Alpha Vehicle Movements Ltd Auto Doctor Big Yellow Self Store Carcare Pro Limited Corbel Of London Ltd Diamond Transmissions Ltd Euro Accessories
Ace Café Alter London Ltd Co. Auto Motors Bighams Caribbean Roti Company Corkteck Ltd Diamond Vehicles Ltd Euro Bijoux Ltd
Ace Cars Altima Lighting Auto Service Binding Supplies & Services Carlo Manzi Cornices Centre Dickens School Of English Euro Breads UK Ltd
Ace Records Ltd AM Construction Auto Services Vehicle Solutions Bischell Ltd Carphone Warehouse Coronation Cables Limited Digital Devices Ltd Euro Cap Ltd
Ace Shutters / Mr Tint AM Motors Auto Trans Middlesex Black Island Studios Carphone Warehouse Coronation Road Snack Bar Dina Foods Ltd Euro Car Trade Ltd
Ace Vehicle Deliveries Amaco Group Auto Villa Blott Headoffice Cosmic Villas Direct Supplies Ltd Euro Diamond Drilling Ltd
Ace Waste / Simpson Amari Plastics Ltd Autobike Mot Centre Blue Apple Cars Carrara Marble Cosmos Intertrade Ltd Discount Carpets And Furniture Euro Signs And Graphics Ltd
Acme Technology Ltd Amathus Autogem Motor Concepts Blue Cruise Ltd Cartridge Value Costa Coffee D-Link Europe Euro Splash
Active Ventures UK Ltc Amazing Tiles Automotive Glass Distribution Blue Light Services Ltd Casa Bardotti Covent Garden Candles Do Education Euro Technical Services London
Acton Coachworks Amazon Autotrade UK Blue Light Services Ltd Cava Bien Fashion Coyaba Document Capture Ltd
Acton Commercial Factors Ltd Amazon Shine Autotrust BMV Distributors Ltd Cbg Group UK CP & S Ltd Dominion Christ Church Eurofins
Acuk Ambersphere Solutions AV Link Ltd Boden Fashion Ccf Ltd CP Electronics Ltd Domino’s Pizza Euroglass UK
Ad Londres Ambican UK Ltd AVC Live Ltd Bodybits Ltd Cds Group Craftsman Bespoke Joinery Dooa Wholesalers Ltd European Glass
Addictive Restaurant & Bar Ambros Direct Ltd Avolites Bodystretch UK Ltd Celestial Church Of Christ Park Cranberry Wholesale Door Entry Direct European Glass Group
Addwings Ltd American Muffin Co. Ltd AW Bodyshop Bodytec Accident Repair Centre Royal Parish Creative Design Consultants Ltd Double 4 Ltd European Outreach Trust
Adidas (UK) Ltd Ammoura Ltd Awafi Foods Ltd Bogdan Kurski Ltd Celex Ltd Creative Instore Solutions Double 4 Self Storage Ltd Eurosoft Tech Ltd
Admoveo Ltd Amouri Motors Axis Partnership Bonhams Celia’s Kitchen Crest Connections Ltd Dowa International Ltd Eurostart
Adriana Auto Crash Active Marketing Solution AXT Book Events Cell Technologies Crest Of London Dpd UK, Interlink Express Event Oracle
Advanced Broadcast Services Amz Motors Aya Autos Ltd Boothill Motorcycles Centercomms Ltd Cross Media Ltd Dr Kate Dinnen Eventoracle
Ltd Andrew West Interiors Az Accountancy Services UK Ltd Bosche Services Central Middlesex Hospital Crossrail Dragon King Ever Fortune Ltd Colonial World
Advanced Training Academy Angel Fernandez Sanchez De Azco Interiors Botanic Lab Centre House Business Centre Crown Cleaning Services Ltd Dropcap Ltd Foods Ltd
Advansys Technologies Ltd La Morena B Mackin Construction Bower Products Limited Centre House Caffe Crown Decarative Centre Dry Cleaners And Washers Everyware
AFG Auto Mot Centre Anglo Pacific B&Q / Trade Point Bp/M&S Simply Food Ceva Crown House Business Centre Dukes Island Studio Evonik Met Ltd
AFP Partnership Anna Sholz Ltd B.E.C.Perimetre Security Ltd Bradley Plumbase Champers (Wholesale) Management Dyn Metal Excel Staff
Africa Today Ansari Garage B+K Skips Braiform Chandlers Crystal Laundary Services E Fast Couriers & Deliveries Exermax Technology Ltd
African Relief Fund Antiqua Print Gallery Ltd B+M Motors Brand Distribution (UK) Ltd Chandra Enterprises CSS Construction Site Supplies E Meyer & Co (Mentor) Ltd Exeter Street Bakery
PA R K R OYA L AT L A S 9Exodus Homecare Agency Ltd Furnish Hapworth Kitchens Ltd Independent Leaders Kamil Bakery Little Penny Ltd Mariapolis Ltd Msm
Expedite Fx Rentals Harlesden Islamic Cultural India Jane KB Natural Foods Ltd Lizzanno Space Creation Market Probe Europe Ltd Mt Chauffeurs
Export Trading Company Ltd G. Jackson Centre (Hicc) / Masjid At Taqwa Indigo Accountants Ltd KBM Chartered Accountants Loan My Motor Markovich Mallah Furniture Ltd Mtv Autos
Express Av Ltd G4S Group Harman Enterprise Ltd Industrial Hygiene Ltd Kensington And Chelsea College Locatel UK Ltd Maroon Spice Catering Muji
Express Chef Gag Truncks Ltd Harris Calman Influence Construction Centre Lock Engineering Co Ltd Martin + Co Willesden Multilines
Extravision Ltd Galacia Laundry Hassan + Co Infomass Services Ltd Kensington Car Wash Locum Link Pharmacy Marvic Textiles Mumtaz Lebanese Restaurant
Fabric Suppliers Ltd Galindo Hatton Metalcraft Initial Kensington Dry Cleaners Recruitment Matrix Chartered Accountants Muslim Care
Fakhoury Patisserie Games & Gears Llp Hawk Rubbish Clearance Inkpaper Design And Print Ltd Keyline Lodge Catering Matthew Clarks Mvk Accomodation Ltd
Falcon Surfacing Ltd Ganesh Motors Hawthorn And Rex Howard Inspired Elements Ltd KFC Lofbergs Maximum Car Care Mw Scaffolding UK Ltd
Families Relief Gapuma (UK) Ltd Headlines Hair And Beauty Integra Medical Reporting Kii Studios Loft Studios Maxteleco Ltd Myriad Medical Supplies Ltd and
Fancom Technologies / Tmg Garu Sana Ltd Supplies Ltd Interactive Imagination Ltd Kindervine Day Nursery And Londis Mayhem UK GP Supplies Ltd
Consultancy Gb Motors Heathrow Truck Centre Ltd Interfusion Preschool London Business Consulting Ltd Mazage L. Ltd N Africa Auto Repair
Fantastic Services Park Royal Gbcl Global Gulf And British Hedley Humpers - Hammer Interior Automation Ltd King Solomon Catering London Carstore Mc Shopfronts N G Engineering Services
Farley Co Ltd Holdings International Plenitude King’s Kitchens London Chauffeur Drive Ltd Mcdonough & Associates N S B Casements Ltd
Farley Fine Furniture Gcs Diagnostics Hedley’s Humpers Ministries Kitty’s Café London Knockouts McVities N. Africa Auto Repair
Farran Café Gd Auto Design Heidi Klein (Press Office) International Relocation Ltd KK Associates London Mobility Mdm Auto Clinic Nacfi Foundation
Farrell Engineering Ltd Genesis Recruitment Agency Help For Life Interpal KLS Interiors London Special Executive Cars Med Fine Foods Nad Garage
Fashion Link Ltd Genuine Motors Help The Needy Ior Group KMS London Ltd London United Busways Ltd Medecho Ltd Nadi Park Royal
Fast Track Motors Geo W. Neale Ltd Helphire Iron Mountain UK Ltd KN Auto Limited London Vip Group Medfoods Naga Ltd
FCI Zoneblue Design Ltd George Fraser Limited Hemi Property Services Ltd Ishaan Universal Ltd Knife Is Life Long Island Products Medic Animal Nandos
Fedex Get Set Hire Hendon Motors Ltd Ishan Garage Kojac Imports Longshaws Design & Print Ltd Medical Services National Electrical Wholesole
Feel Good Carribean Resteraunt Giant’s Diner Henry & Sons Islam Box Ltd Kolak Snack Foods Ltd Lookers Jaguar Medicure Ltd National Grid
Feelin Hungry Ltd Gill Cash And Carry Hermolis Islamic Education + Research Kolak Snackfood Ltd Lookers Plc Medievance National Lighting
FG Tyres Gillhams Sollicitors Llp Hessar Trading Co. Ltd Academy Ks Accessories Lords Builders Merchant Medis Health National Rail
Fiandaca Gina Love London Hhb Communications Ltd Ist Power Products Ltd (Stewart Kutch Engineering Works Ltd Lotus Linens Megatek 2000 Systems Nationwide Self Storage Limited
Fidenzi Design Glassbusters Ltd Hickman Transport Transformers Division) L&M Loubnan Natural Food Ltd Mela Project Metalworks Natwest
Fifi Global Cars Ltd Hip Props It Ambulance Ltd L. Lynch Loubnan Natural Foods Ltd Memo Fashions Ltd Navid Ltd
Film Fx Zone Global Health Professionals Ltd Hippo Graphics Italian Furniture, Carpets And L’aquila Louise Bradley Merc Neg Earth Ltd
Film Medical Services Global Tamil Vision Hire It Flooring La Cabana Cafe Lp Construction Ltd Mercedes Benz Park Royal Nepall Tv (Europe) Ltd
Filmscape Studios Globeshield International Ltd Hireman J & M Car Solutions La Dulce Patisserie Lua Lua Tv Merctech London Ltd Network Rail
Financial And Accountancy Gmg Carpentry Hj Motos J A Glover Ltd La Maison Des Sorbets Luckshmee Limited Metal Supermarkets New Accountancy + Financial
Solutions Ltd Go Network UK Ltd Hl Marble J Kelly Autos La Muscle Lunchtime Office Catering Co. Metro Count Services Ltd
Finerose Limited Go Networks UK Ltd Hm Printers J Pao & Co Ltd La Piccola Deli Lynchmob Studio Metroline New Horizon Media (UK) Ltd
Fire Station Going Nuts Hm Tyres J&B Construction Co. Ltd La Tua Pasta Lyons Learning Metropolitaion Fleet Services New North Wholesale Bakeries
Firoz Group Golden Meadows Hmr Ltd J&J Trading Ladbrokes M E Moloney And Company Mexican Supplies Co New Quebec Catering
First Choice Tool And Plant Hire Golden Oriental Foods Limited Hobbs London J. Coffey Ladurée UK Ltd M&M Associates Mexl Express Ltd New Star International Co. Ltd
First Great Western Golden Vans Holhouse J.P.F.T.V.S. Ladystar M&M Metal Work Ltd Mfl Worldwide Newey And Eyre
Fit Out UK, Base Build Goldenstand Southern Ltd Holiday Inn Express Jabroke Engineering Co (UK) Ltd Lafage Tarmac M. Moss (Repairs) Ltd Michael Brady Ltd Nick Gale Custom Cycles
Fix Auto Collission/Arc Ltd Goldenwheel Auto Centre Ltd Honeyrose Bakery Ltd Jack Wills Laguna Banqueting Suite MAR Garage Ltd Micro Partners Limited Nik Motors
Flame Installations Ltd Goodies Foods Ltd Hoo Hing Jack’s Cabin Café Lakes Food Euro Ltd M&N Traders Middle East Al Ferdous Sweet Ltd Nimble Security Services Limited
Flames Food Gormley Masonry Ltd Hosipa James Burleigh Ltd Lakethorne Group M6 Motors Middlesex Hose & Fitting Ltd Nina Naustdal
Flash Film Studio Gowing & Pursey Hotcam Ltd Japan Centre Lambert Of London Ltd Ma Automotive Services Miku Agencies Ltd Nochia Ltd
Flash Film Transport Gowing And Pursey Hotchi Cash And Carry Jat Glass Lane Harries & Jane Percy-Rob Macahel Millennium Food Services Ltd Nollywood Movies
Fletcher’s Bakery T/A Grain D’or GPX Hotchkiss Air Supply Jat Glass Laser Tyre Station Machine Shop Minas Transfer Ltd Northway Tyres
Flexitrade UK Ltd Grade House Ltd Howdens Jayex Technology Laundry Mackintosh’s Catering Minds Ltd Northwest Studios
Flight Searches Ltd Graham The Plumbers’ Howdens Joinery J-Cars Sales Ltd Lawrence Zammit Management Ltd Minerva Loose Leaf Nosh Café
Floors Galleria Merchant Hoxton Beach Jd Building Supply Centre Lbc Madam Gautiers Minerva Motors Nrs
Floorsanderhire (Eu) Ltd Grainmill Limited Hozizon World Cargo Jenny Svantesson Le Connaisseur Madame Gautiers Mini Diamond Ns Welding & Metal Works
Flyer Distributions Ltd Grand Junction Arms Hs Motors Jessica’s Recipe Bag Le Pain Nouveau Madstron Healthcare Mission Accountants Nutri Centres Ltd
Focus Furnishing Granger Hertzog Ltd Hsbc Jetpoint Services Lead Products Magaza Mister Shifter Nw Cars
Fomac Construction Ltd Granite World Hss Jg Productions Leading Route Ltd Magnet Trade Mjf Removal Company Ltd O’connell Bros
Food Equip Ltd Grant Mills Wood Lloyds Motor Spares Jh Car Sales Ltd Leather Land Magnum Direct Mk Complete Joinery Services O’donovan
Food For Thought (London) Indesign Husse Jmd Automotive Limited Lebanese Bakeries 2000 Ltd Mahan Foods Mkw (UK) Ltd Oberoi Masala
Food Lords Limited StayfixGreathire Ltd Hyde Park Bathrooms Jmr Autos Lebanese Village Mai Trading Co. Ltd Modern Props Ltd Oceanic Jewellers Ltd
Food Partners Green Office Supplies Ltd Hydraulic Fleet Solutions John F. Hunt Lebanos Food Trading Ltd Maisa Mokhtar Ocs Group Ltd
Formerly Avis Greencore Group Hyperion Lighting Ltd John Lewis Plc Lees Maisanda & Co Monarch Odf
Forward Greenfields Hythe Motorcare Ltd John Pye Leo Mercurio Food Maison Blanc Ltd Montague Laundaries Office Moving International
Foxglove Events Ltd Gsbi Motors I Dallies Joinery Ltd Leonidas Confiserie Duchateau Majestic Radio Mooca Cafes Ltd Ohio Home Care Ltd
Foxtons Gt Vehicles Ibb Polish Building Wholesale Joubere Ltd Mak Automotive Moon Cars Ltd Om Fashion
Frank Saul (Fashions) Ltd Gurus Ice Accessories Ltd Jr Carter Ltd Leste Ltd Maker Builders Llp Moorogaabey Development Omega Bikes
Fraser Water Services Gw Wiring Product Ltd Idailies Jubilee Estate Agents Levant Tv Makro Organisation Omkaar Kotedia Photogrpahy
Free Believers In Christ H&S Legal Llp Ieinei Julie Light Glass Levantine (UK) Ltd Malcolm Cowen (Drinks) Ltd Morrells Omnia Ltd
Fellowship International HR Owen Igreja Mundial Do Poder De Jumeira Lh2 Malik Metal Work Mostafa Persian Food Ltd One8six
Free Bellebers In Christ H+M Media Deus – Londres Junior Hagen Ltd Libanese Centre Mama Youth Project Mother + Child Welfare Ooh Weddings
Fellowship Trust Haik Removals Il Fornaio Ltd Just Airports Life Residential Mammamia Itlaian Food Ltd Organisation Options Technology Ltd
Freeform Design And Hair Extensions And Wigs Ltd Imagefarm Ltd Just Care Group Ltd Lifelike Flowers Manaco Mian Ltd Motorcycles Centre Orange
Construction Hairraisers Imex Just Courriers Ltds Lignum Vitae Ltd Management Office Motorsense Limited Orbis Consumer Products Ltd
Friendly Removals Halfords Autocentre Imi Jw Removals Link Communication Maneek Jewellery UK Ltd Mountain Of Fire & Miracles Orexis Fresh Foods Ltd
Friends Of Africancaribbean Hanama Storage Ltd In Style Direct Ltd K + S Dental Laboratory Link Fostering Maple Fine Foods Ltd Moyses Stevens Flowers Ltd Organza Fashion Collections Ltd
Carers & Sufferers Of Dementia Hand Car Wash And Valeting Inbrit Logistics Ltd / Security K4nub Link Translation Services Ltd Marasu’s Petits Fours Mp Brothers Ltd Outback Rigging Ltd
Fruition Homes Ltd Centre Escorts Transport Ltd Kadiris Link Wholesalers Ltd Marathon Lab Supplies Ms Autos Over The Rainbow Detailing
Fruition Properties Hand In Hand For Syria Inclarity Communications Ltd Kagey Lighting Ltd Linnetts Proofing Ltd Marble Arch Bathrooms Ms Drylining Plastering Services Overseas Medical Supplies
Fujiseiki Europe Ltd Hannex Construction Incoms System Kalsan Tv Lion Colours Marc B. Ltd Ltd Overseas Medical Supplies Ltd
PA R K R OYA L AT L A S 1 0Owen + Williamson Ltd Planet Couriers Rbc London Shah & Associates Sterling Studios The London Bakery UK 3 B Scientific Ltd World Food Aid Limited
P & A Motors Plexus RDW Scenery Shayona Steven Davis Furnishings The Metropolitan Police UK Coldstore World Net
PR Fleet Services Ltd Point To Point Realstar Ltd Shell UK Ltd Steven Duggan Events Authority UK Star Tyres World Of Tiles And Bathrooms
Packaging Express Polymer (UK) Ltd Recycle My Old Phone Sheng Da Ltd Stewart Parvin London The Natural Sea Sponge UK Tyres Ltd
Packman Shelving Pomodoro Clothing Red Box Shephers Cafe Stock In Trade Company Ltd UK Visa Centre Ltd Worldwisetrading Ltd
Pak Autos Pop It Out Packaging Ltd Red Creative Sherrys Hair And Beauty Stone & Building Ltd The Olive Grows Unbloc Drainage Engineeers WPL
Palestinian Return Centre Por Jam Metalworks Ltd Red Mist Wholesaler Stone Inc. The Organic Pharmacy Limited Wrapology
Panache Display Ltd Porcelain Tiles Ltd Red Oak Services Ltd Shine Motors Ltd Stone World Uniwax Ltd The Park Royal Garage Uncle Cheff Allbees
Panalux Portables Direct Ltd Redbus Media Group Shiv Souvenirs Stoneyard Ltd The Performance Uncle Jim Xara Computers UK Ltd
Panic Music Ltd Portman Garage Park Royal Ltd Redland Shrine Credit Union Storage The Polish Bakery Uni-Care Xinhua Bookstore (London) Ltd
Panmer Plastics Limited Portmore Reed In Partnership Shurgard Self-Storage Storz Medical UK Ltd The Printed Word Uniflora Yaash Motors
Paragon Healthcare Services Portobello Brewing Company Regal Distribution Ltd Sicilian Food Suppliers Straight Talking Telco The Safety Supply Company Unimix Management Yakitori King
UK Ltd Portobello Press Regent Gas Ltd Sigma Computers Stratstone Aston Martin The Skiwear Service United Cater Ltd Yek O Yek
Paragon Insurance Services Portugalia Regents House Art Studios Signature X Street Claim Solutions Ltd The Soundhouse United Trade & Services Limited Yorpien Skip Ltd
Paramount Options Post Office Park Royal Relo Transeuro Ltd Sinclair Mckinsey Accountant Street Sushi The Spice Land Unitrust Protection Services (UK) Yuriko Hill Potter
Parcelforce Pots & Co. Remi Car Autos Sings N Print Strongbase The Synthesizer Co Ltd Limited ZA Tyre Works
Pardo Ltd Powerday Renault London West Sipi Care Stuff U Sell The Transport Exchange Group Unity Care & Training Zagros Cafe
Park Cafe And Restaurant Ppi Claims Management Renault Trucks Sixty-Six Car Ltd Subway The United Distribution Consultancy Ltd Zanardia
Park Lane Group PR Management Consultants Repair Autos Limited Sky Glass Limited Sukarah Lounge Company Universal Display Zen
Park Royal Autos Ltd Prabha Arts Ltd Resapol Sl-Gems + Minerals Ltd Summit Furniture The World Of Yachts And Upcakes Zen Builders
Park Royal Centre for Mental Prasangi Response Recruitment Smart Care Training Sun Ocean Ltd Boats Ltd Ur Refrigeration Wholesale Ltd Zenith Distribution
Health Precedence Solutions Ltd Re-Structure Jc Ltd Smith And Hunter Prime Carcare Sunbeam Frames Thomann Hanry Urban Cow Ltd Zentron
Park Royal Courier Preedy Glass Retail Realm Ltd Sunderji London Ltd Thomas Charles Joinery Ltd Urc Car Repairs Zepbrook
Park Royal Hair & Beauty Salon Prefit Retro Mania Smokys Carpentry Sundream Enterprise Thomson Motors Accidental Uttam London Zinc Design Ltd
Park Royal Mot Centre Premier Car Care Centre Ltd Revolution Executive Cars Ltd SN Worldwide Super Hire Props Ltd Repair Centre Vale Inco Ltd ZM Motors
Park Royal Office Furniture Premier Maintenance And Reynards UK Ltd Social Consultancy And Supercover Insurance Plc Threadmill Clothing Ltd Valimex (Import & Export) Ltd Zone Lest Motorcycles
Park Royal Oriental Carpet Construction Ribbon & Reed (London) Ltd Research Ltd Superglazed Three Colours Limited Vascroft Constructors Ltd
Centre Prime Light Electrical Ltd Richard Martin Lighting Ltd Sofar Ltd Supersteel Tikit Vaspa Double Glazing
Park Royal Post Office Prime Television Rigby & Peller Sola Supponor Tile Land Ltd Vb & Sons
Park Royal Service Station Print Sign Design Right Price Solutions Group Plc Surface Doctor Tiles And Bathroom Right Ltd Vcn
Park Royal Studios Printhouse Corporation / Riku Group Somali Broadcast Network Surface Measurement Systems Timeless Bespoke Designs Ltd Vdc
Park Royal Taxi Centre Webhouse Corporation Rise Restoration Somali Channel Ltd Survival Leisure Company Times Immigration Consultants Vehicle Pound For Brent And
Park Royal Van Hire Printpress Rmw Restorations Somali International Youth Swift Courtesy Cars Ltd Hounslow Councils
Pars Media Trust Privilege Chauffeuring Ltd Roj Motors Development Swift Direct Claim Ltd TK Trading / Yoshikawa Group Veloci London Ltd
Parsia International Prizma Windows Rolla Dome All Skate Somali Voices Community Synergy Networxx Lrd Ltd Venus Concept
Partspanel Ltd Pro Health Ltd Royal Gourmet Centre T&C Cleaning Services TNT Venus TV
Pascal Sacrepaye Pro Motors Royal Mail Group Ltd Princess Sonic (UK) Ltd T&Senterprises (London) Ltd To Sky Ltd Verona Marble Ltd
Passenger Bikes Ltd Production Science Royal Distribution Centre Sonik Products Limited Taiko Food Toga Plant Hire Ltd Vh Insurance Services Ltd
Patchi Mediterranean Sweets Products From Spain Ltd Royal Park Timbers Sony Corporate Services Europe Take 2 Films Tommy Flynn’s Bar And Vhl Catering
Patisserie Rayan Ltd Promote Technology Royal Somali Tv Ltd Ltd Tan M C Ltd Steakhouse Viakeys
Paul Pro-Motive RPM Sorbitum Ices Tarmac Ltd Buxton Lime & Tony Fowkes Automobiles Video Duplicating Co. Ltd
Paul Vanstone Sculptures Propharmace RR sat Global Communications Sound Mastering Cement Tony Zreik Vigilant Security Services UK Ltd
Pauls Auto & Repairs Ltd Protext Translation Ltd Network Ltd Source Distribution Taste Of The Algarve Tool Station Virdee Autos
Pavehall Plc Psav Presentation Services Rsj Engineering Ltd Southern Drapes Tasty Central Top Supplies Visionmed Ltd
PCB’s 4 U PSB London Ltd Rupert Magnus Trading Co Plc Souvenirs Of London Tax Assist Accountants Top Tiles Vivalda London
PDS Removal & Storage Psychological Healthcare Ltd Rustin Coffee / A E Stanton & Co Space Nk Tax Spot Top Trenz Ltd Vivo Technologies Ltd
Peal Windows Pure Gym Ryans Garage Spc Automotive Ltd Tazmere Tophandys Ltd V-Max Mechanics
Peek And Rapkin Food Events Purfect Binding Company Ryden Plc Speciality Drinks Tea & Coffee Plant Topps Tiles Vmi
Pendragon Limited Saabco Ventures Ltd Speedy Teacrate Plc Torpedo Factory Group Volumetrics
Pentecostal City Mission Inc Purl Frost Safe Autos Spice Shack Techno Packaging Total Façade Solutions Limited Wembley Quality Cars / Europe
Pepper Tree Purple Grape Catering Sage Arts Splashback & Worktops Ltd Telecitygroup Total Floor Heating Prestige / #1 Mechanic Services
Peppercorn’s Re-Taste QBS Software Sainsburys Concept Centre Spot Colour Ltd Tenpin Touchstone Imports West London Art Factory
Perand Auto’s Ltd Qualitube Ltd Danylo Boyev Salon Ltd Spyker Design & Productions Tesco Touchstone Worktops Ltd Westbourne Cars
Perfect Crystal Windows Quality Mot Centre Salon Services Ltd Limited Tesla Motors Toughglaze (UK) Ltd Westbridge College
Persia Foods Ltd Quattro (UK) Ltd Sami & Co Accountants Ltd Squires Building Contractors Texaco Garage Toughglaze Ltd Western Solutions Ltd
Peters Auto Repair Quintus Property Llp Sandbone Interiors Sri Perdana Ltd TfL Uniform Services Touracar Ltd Westfield Auto Centre
Peters Motors R’s Fresh Market Ltd Sandy’s Café Sri Sita Vinayaga TfL / London Highway Tower Of Faith Westwood Fabrications
PGS Radical Bodyshop Supplies Santa UK Ltd Srs School Maintenance Tower Transit Westwood Joinery
Phase3comunications Radiocoms Saregama Plc Sse Audio Group Thames Reach Home Trading Post Ltd Wf Senate Park Royal Branch
Philip Maes Fine Chocolates Raha TV Starlight Design Ssq Spanish Slate Quarries The Artisan Bakery Ltd Transcom Telecom Ltd Wft Ltd
Phoenix Automatics Rainbow Cnc Satellite Broadcast Facilities Ltd UK Ltd The Big Basement Company Transputec What A Load Of Rubbish Ltd
Phoenix Of Vinyl Raj Foods Savoir Beds Ssr Trading Ltd Euro Toiletries And Hygene Travelodge Hotel White Fuse Media
Photobox And Moonpig.com Rajput Cleaning Services Savvy Constructions Stanley Productions Products Travelodge Hotels Ltd White Rose Laundries Ltd
Photocopiers Direct Ramada Encore Hotel Saywell Ltd Staples The Castle Trendy Living Whitneys Of Willesden
Piligrim Payne & Co. Ltd Ramsey Rum UK Ltd Scandi Kitchen Stapletech The Coffee House Trevor Howsam Ltd Wigmore Home
Pine Glade Ltd Ramtd Screen Technology Star Accountancy The Collective Dairy Triple A Accountancy Services Wigmore Medical
Pipal Limited Ranjita Screwfix Starlight Design The College Of IT & E-Commerce Troy Systems Limited William Hill Bookies
Pirate Rapid Auto Cars Sean Car Starlite Trading Ltd The Dry Cleaning Business Trumax Cars Ltd Williams And Hill
Pirtek Fluid Transfer Solutions Rarewaves.Com Ltd Seasons Textiles Station Cafe The Female Health Company TSN Hire Car Ltd Williams, Chartered
Pit Start Rashman Limited Seaward Travel Status Windows Ltd The Fishermans Arms TT Motors Accountants
Pizza Hut Ravin Laurent Limited See Woo Food Specialists Stayfix Ltd The Hummingbird Bakery Tucker French Wingman Group
PJ Security Systems Raw Fairies Selectus Total Ltd Steel Deck The King Escalope TVS Foods UK Ltd Wolseley
Plan Bread Ltd Rayan’ Autos Sgf Engineering Stella Rossa Contractors Ltd The Kingfisher Press Tyre Spot Women’s Support Association
PA R K R OYA L AT L A S 1 1CONTEXT
PA R K R OYA L AT L A S 1 2CONTEXT
H I S TO R I C A L C O N T E X T
The area’s “royal” title derives from its However, by the 1970s Park Royal was
use as the showground for the Royal facing large-scale industrial restructuring,
Agricultural Show (1903-1905). The as well as general industrial decline. Many
show was officially opened by the then of the multinational firms, the area’s
Prince of Wales (later George V), who largest employers, chose to relocate, and
allowed the area to take the name by the early 1970s around 70 larger firms
“Park Royal”. However, despite on- left Park Royal and the nearby Wembley
going royal patronage, the shows were Estates. Important local employers such
increasingly sparsely attended, forcing as Heinz could only survive by cutting
the Royal Agricultural Society to sell the staff numbers from 3,500 to 500, before
showground in 1905. eventually relocating in 2000. The
Guinness Factory was subject to a similar
It is here that Park Royal’s familiar process of downsizing before finally
industrial character begins to emerge, closing in 2005.
with the area being used as munitions
factory during World War I. Early industrial
developments tended to be characterised
by large factory complexes specialising in
the manufacture of automobiles, electrical
machinery, as well as food and alcohol.
By 1932 there
were 73 L on d on’s K itchen
factories,
employing 13,500 workers on site. Park
Royal’s steady growth was aided by the
relatively light bomb damage sustained
Diagram showing Guinness’ Park Royal Brewery operations (1998)
during World War II, in stark contrast to the
devestation wrought on many of London’s
other industrial heartlands. Industry
continued to boom in the post-war period
and by the 1960s the area employed more
than 45,000 people.
PA R K R OYA L AT L A S 1 31800
1801 Paddington arm of
Grand Union Canal built
1810
Business history
Planning history
1820
General history, infrastructure
fig. 3 Park Royal TIME LINE, part 1
inch ammunition at the National Box Factory (1917)
Women munition workers filling machine gun belts with 0.303
1830
© IWM (Q 31312)
1837 London to Birmingham
Railway opened
1840
1850
1860
1861 Grand Junction Railway Inn
opened (today Grand Junction Arms)
1866 Willesden Junction Station
opened
1870
1880
1890
1900
1902 Biscuit factory McVitie + Price
built in Waxlow Road
1903 Park Royal & Twyford
Abbey Station opened by the
Metropolitan District Railway
1903-05 Royal Agricultural Society
View of Park Royal Vehicle Ltd in PRV Export Brochure (c.1940)
exhibition site named Park Royal
1910
Source: www.prv.org.uk
PA R K R OYA L AT L A S 1 41910
1914-18 Munitions factories built in
Willesden Lane and Victoria Road
Business history
1919 H. J. Heinz & Co. canned food
Planning history
factory opens on Waxlow Road
1920 - 1930 Construction of the
1920
Western Avenue (A40)
1923 Rank Hovis McDougall Foods
General history, infrastructure
moves to Victoria Road
fig. 4 Park Royal Time Line, part 2
1924 Park Royal Vehicles factory
begins production
1931 Park Royal Hospital becomes
1930
Central Middlesex Hospital
1931 Park Royal Station built on the
newly laid out Western Avenue
1933 Construction begins on
Gilbert Scott’s Guinness Brewery
The London Aircraft Factory at Park Royal Coachworks (1940 - 1946)
© TfL from the London Transport Museum collection
1939 Elizabeth Arden cosmetics
moves to Wales Farm Road
1940
1940 Park Royal Coachworks begin
production of Halifax bombers
1950
1952 Heinz is the largest business
in Park Royal with 1,500 employees
1960s Park Royal employs 45,430 people
1960
1970
1975 Lebanese civil war sees start
of growth of Lebanese community
© T ransport for London
1980
1977-83 Economic decline -
bankruptcies, closures, redundancies
1990
1992 Formation of the Park Royal
Partnership (PRP)
1995-2002 Single Regeneration Budget
2000
of £8.6m from the Park Royal Partnership
2004 Diageo closes Guinness brewery
2007 Park Royal Land & Premisses Study (LDA)
London Rail Freight Stategy (TfL)
2008 PRP Public Realm Strategy
2011 Park Royal Opportunity Area
2010
Planning Framework OAPF
2012 Decision for potential Old Oak Common
Crossrail Interchange in 2026 announced
Manufacture of Halifax bombers at Park Royal Coachworks (c.1941)
2014 Formation of Park Royal Business Group
2018 Crossrail station at
Old Oak Common opens
2020
PA R K R OYA L AT L A S 1 5CURRENT CONTEXT
Many of the large factories that produced OLD OAK VISION DOCUMENT (2013)
everything from beans and beer to Scoping document for the creation of
bombers and buses have been replaced by an Old Oak Common Opportunity Area.
or subdivided into smaller industrial units. Looks to spark debate about potential for
These are being used by many smaller development around a future Crossrail and
businesses today. Meanwhile, London has HS2 transport hub.
continued to expand into the surrounding
sites that had once been open fields. There are also a number of important
planning documents that have been
In recent years strategies and visions adopted by the three local boroughs
have been developed by local authorities, (Brent, Ealing, Hammersmith & Fulham)
business groups and the Greater London and will shape the development of Park
Authority that seek to balance necessary Royal. These include:
infrastructure investments, housing and
real-estate pressures and the important BRENT
economic role of Park Royal. Core Strategy (2010)
Site Allocations (2011)
The following planning documents have Alperton Masterplan (2011)
influenced and will continue to influence
the development of the Park Royal area: EALING
Core Strategy (2012)
LONDON PLAN (2011) Development Sites (2013)
Designates Park Royal as Strategic Development Management Development
Industrial Location (SIL) and an Plan Document (2013)
Opportunity Area for development.
HAMMERSMITH & FULHAM
PARK ROYAL OPPORTUNITY AREA Core Strategy (2011)
PANNING FRAMEWORK (2011) Development Management Development
Establishes a vision for the coherent Plan Document (2013)
development of Park Royal. Proposals Map (2011)
Planning Guide Supplement Planning
PARK ROYAL PUBLIC REALM STRATEGY Guidance (2011)
(2008)
Commissioned by the Park Royal
Partnership to address the poor quality
public realm in the area [status tbc]
PA R K R OYA L AT L A S 1 6METHODOLOGY
PA R K R OYA L AT L A S 1 7METHODOLOGY
S U RV E Y MAPPING
The Park Royal Atlas uses a mix of LEVEL 2 OBSERVATIONAL DATA LEVEL 3 STRUCTURED INTERVIEWS The Park Royal Atlas study area is based
quantitative and qualitative research Within each employment site data was 14% of all businesses in Park Royal were on the Strategic Industrial Land boundary
techniques. Maps, graphs and case studies collected on individual workplaces via a interviewed. The interview questions from the London Plan (2011), with the
are used to paint both a broad yet detailed structured observational study. covered the following themes: addition of some immediately adjacent
picture of Park Royal’s economy. The • Allocated business unit ID on map • Type of business (Independent, industrial land. For the administrative
Atlas is based on a door-to-door survey • Name headquarters, branch or franchise) purposes of this study the area was
combined with observation, structured • Address • Number of employees divided into 18 separate study areas, B1-B6
interviews and photographs to provide a • Phone number • % of employees from local area (Brent, in Brent, E1-E10 in Ealing and HF1-HF2 in
more nuanced understanding of how Park • Webpage / Email Address Ealing, Hammersmith and Fulham) Hammersmith and Fulham (fig. 5).
Royal “works”. • Primary Activity (to establish SIC • Years at location
category) • Year business established During the door-to-door survey
The survey was carried out over 5 weeks, • Space type (small or large office, • Supplier locations employment sites and businesses were
with teams of two researchers covering a workshop, small or large warehouse, • Customer locations marked on paper maps. This information
particular yard, other) • Anticipated employee requirements in was then used to update the detailed
Quan titative an d
area. Teams • Unit shared by workplaces one year Ordinance Survey map of the area using
were made qua l itative research • Size estimate of employment • Anticipated floorspace requirement in GIS software. Footprint areas of individual
up of one of four core researchers and a (micro, small, medium or large) one year workplaces were measured from the
guest researcher, volunteers from either • Basement floor area multiplier of • Premises tenure updated Ordinance Survey map, before
the GLA or one of the local boroughs. workplace footprint • Production figure for last year being muliplied by the number of floors
Totalling 525 man-hours, the survey • Ground floor area multiplier of • 3 Advantages of location occupied (information gathered during
collected a wide range of information at workplace footprint • 3 Improvements for location the survey). This provides a more accurate
three levels of detail: • Upper floor area multiplier of • Notes for case study approximation of the gross floor area
workplace footprint The data was collected on paper forms occupied by each business.
LEVEL 1 SITE DATA • Notes on business and then inputted by the researchers into
Data was gathered on each employment • Case study rating a central database via a digital form. This
site, whether an industrial estate or other database was then corrected and cross-
geographical grouping of workplaces. checked with the maps prior to analysis.
2150 workplaces sur ve yed
• Allocated site ID on map
• Site name 245 businesses inter viewed
• Site address
• General condition
(very poor to very good)
• Contribution to character of area
(negative, neutral or positive)
• Additional notes
PA R K R OYA L AT L A S 1 8fig. 5 Park Royal Study Area Subdivisions
LB OF BRENT
B1
B2
B3
E10
E10
B5
B6
B4 E6
E5
E3
HF1
E2
E4
HF2
E7
E1
E8
LB OF HAMMERSMITH & FULHAM
E9
LB OF EALING
N
London Borough Boundaries
Park Royal Atlas Boundary
Park Royal Atlas Area Subdivisions 0 100m 500m 1km
© Crown Copyright and database right 2014. Ordnance Survey 100032216 GLA PA R K R OYA L AT L A S 1 9C AT E G O R I E S fig. 6 Business Sectors
B U S I N E S S S E C TO R S
A Manufacture, food Breweries, bakeries, biscuit factories, roasteries
For analysis and mapping the main
activities of businesses were categorised B Manufacture, metal Steel refineries, sheet metal workshops
using the Standard Industrial Classification
2007 (SIC) which also allows for future C Manufacture, reproduction Print shops, sign makers, print finishers
comparison with other government
business data. These categories were then D Manufacture, other Joineries, jewellers, cobblers, umbrella makers
regrouped into 19 distinct categories (fig.
6) with each category allocated a unique E Utilities Recycling plants, carbreakers
colour in order to identify it on the map.
F Construction Contractors, road pavers, joiners
However, these sectors cannot provide
a completely fool-proof means of G Vehicle Sale and Repair Garages, car showrooms, car restoration
classification, as the choice of what to
include or exclude from any category H Wholesale Food Wine import, spice merchants, fish suppliers
is subject to a degree of interpretation.
For instance, although the vast majority I Wholesale Other Electronics wholesalers, medical suppliers
of Park Royal’s substantial film industry
J Transport and Storage Railway sheds, self storage, couriers
is found in the K Information and
Communication category, the 37 specialist
K Information and Communication Publishers, film studios, software developers
film equipment and prop hire firms are
categorised as M Services Other. These L Services Professional Lawyers, bankers, accountants, head offices
businesses have been categorised
according to their primary business M Services Other Chauffeurs, travel agents, prop hire, car rental
activity - the renting and leasing of
specialist equipment - which masks their N Services Public Hospitals, schools, charities
evidently strong links to the film industry.
Similarly, the area’s many catering firms O Retail Restaurants Hotels Pubs, shops, hotels, restaurants
are not classified as A Manufacture Food,
instead becoming a subset of the O Retail P Other Business Activities Laundries, churches, artist studios
Restaurants Hotels category.
Y Vacant Empty premises
Z Unknown Unable to establish business activity
X Other Non-employment sites
PA R K R OYA L AT L A S 2 0S PA C E T Y P O LO G I E S fig. 7 Space Types
The Atlas also maps the types of spaces
used by businesses. The space type Desk-work, on any floor, in workplaces smaller than
categories describe the primary space type 1 Small office type space
500m2
occupied by the business (gross floor area).
Once again there are some inevitable
ambiguities. For instance, many large Desk-work, on any floor, in workplaces larger than
2 Large office type space
warehouses feature 2 floors of office space 500m2
on the street facing side. However, since a
greater amount of floor space is occupied Publicly accessible shop type unit with street
3 Retail type space
by the actual warehouse the space is frontage
categorised as a Large Warehouse.
Light industrial or studio type unit on any floor,
Space types were also cross-referenced 4 Workshop type space
with no purpose built loading bay
with their use by different business
categories. This provide an overview of
Purpose built industrial unit with loading bay,
the particular spaces that are necessary for 5 Small warehouse type space
smaller than 500m2
different business sectors. This provides
the necessary information to cross-
reference the businesses with the land Purpose built industrial unit with loading bay,
6 Large warehouse type space
use categories used in employment land double height ceiling, larger than 500m2
reviews.
Contained open space with only temporary or small
7 Yard
buildings on site
8 Other All other structures
PA R K R OYA L AT L A S 2 1I N T E RV I E W R AT E S L I M I TAT I O N S
Given the door-to-door nature of the The door-to-door survey lists every the exact number of units or how many
survey, interviewees were chosen on an workplace that could be found by the of these were occupied. In these cases
ad-hoc basis. In total 14% of Park Royal’s researchers in Park Royal by visiting every it was also more difficult to estimate the
workplaces were interviewed. However, building. Although as many workplaces proportion of the building footprint area
there are noticeable differences in the as possible were visually verified, it was used by individual workplaces.
interview rates across the different not possible see inside every workplace.
business sectors ranging from 6% in Therefore some of the workplaces listed While much effort has been put into
professional services to 38% in metal are based on information from signs and collecting the data in a consistent manner
manufacturing. This range a was largely door listings, some of which were later the involvement of various temporary
due to the availability and accessibility of verified by desk-based research. and guest researchers means that there
certain business types. For example, many may be some inconsistencies, although
professional service workplaces were in Workplaces were marked as unknown selective corrections have been made to
small offices located on the upper floors if there was evidence of occupation but the database. Despite these limitations
of buildings that were difficult to access. the business name and activity could not we are confident that the Park Royal Atlas
By contrast, manufacturers tended to be be established. In some cases, paticularly provides both a robust overview and
located in ground floor units that tended where buildings had been subdivided revealing insights into employment in Park
to be more visible and accessible. into multiple premises, buildings were not Royal.
accessible and it was difficult to establish
fig. 8 Interview rates by business sector
Total 14%
A Manufacture Food 19%
B Manufacture Metal 37%
C Manufacture Reproduction 17%
D Manufacture Other 21%
E Utilities 13%
F Construction 20%
G Vehicle Sale and Repair 13%
H Wholesale Food 18%
I Wholesale Other 16%
J Transport and Storage 10%
K Info. and Comm. 22%
L Services Professional 7%
M Services Other 13%
N Services Public 10%
O Retail Restaurants Hotels 8%
P Other 7%
% of Businesses
PA R K R OYA L AT L A S 2 2S U RV E Y A N A LY S I S
PA R K R OYA L AT L A S 2 3S U RV E Y A N A LY S I S
B U S I N E S S S E C TO R S fig. 9 Total Number of Workplaces fig. 10 Total Area of Workplaces
The door-to-door survey for the Park Royal Mapping the business sectors
Atlas located 2150 workplaces. 1934 of highlights the many workplaces in the
these were active, and of those the names manufacturing, wholesale and storage and 2,400,000
2200 2,150 2,314,305m2
and activities of 1717 could be identified. transport sectors requiring large building
The distribution across the business sector footprints. Many of these are involved in 5%
the manufacturing and wholesale of food. 1% 2,200,000 11%
colour groups is relatively even, ranging 1%
2000
from 14% in manufacturing (sectors A-D) While there are some obvious clusters
7% 2%
to 18% in services (sectors L-N). of larger workplaces, particularly in the 1%
food manufacturing sector, there are also 1% 2,000,000
1800 3% 6%
It is estimated that the workplaces in many smaller scale clusters of micro food
2%
Park Royal contain 2,300,000m2 of gross businesses. These are often located within 2%
1,800,000
floor area, including all floors. In terms of single buildings and therefore cannot be 10%
1600
floor area, the proportion of the business distinguished on the map. 8%
sectors shift significantly compared to 4% 1,600,000
the number. Manufacturing (sectors While vacant and unknown workplaces 6%
1400 8%
Patchwork of each make up 10% each of the total
workplace number, vacant workplaces
Gross Floor Area (m²)
1,400,000
Number of Workplaces
b usin ess sector s only make up 8% of the floor area. 6%
7%
1200
A-D) increase to 20%, while wholesale,
transport and storage (sectors H-J) 27% of 5% 1,200,000
the total gross floor area. These business 14%
1000 8%
sectors clearly require larger workspaces to
1,000,000
operate successfully.
7% 7%
800
The map in fig. 11 shows the geographic A Manufacture Food
800,000
B Manufacture Metal 3%
distribution of the sectors. One of the C Manufacture Reproduction 5%
map’s most striking elements is the diverse D Manufacture Other
E Utilities 600 9% 5%
patchwork of workplaces found across F Construction 600,000
G Vehicle Sale and Repair
Park Royal. While some areas have larger H Wholesale Food
4%
3%
workplaces, others are characterised by I Wholesale Other
J Transport and Storage 400 7%
a much finer grain, of small, individual K Info. and Comm.
400,000
10%
workplaces as well as larger buildings that L Services Professional
2%
M Services Other
have been subdivided. N Public Services
O Retail, Restaurants, Hotels 200 200,000 8%
Wh o lesale, tran spor t P Other Business Activities
Y Vacant
10%
an d storage u se Z Unknown 4%
0 0
27 % of floor area Total Total
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