Pardee Homes The Business Management Resource for U.S. Homebuilding Professionals
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Print & ONLINE ™ The Business Management Resource for U.S. Homebuilding Professionals Volume 22, Number 11 Issue No. 251 www.bdmag.com November 2012 $10.00 Pardee Homes
Project Profile: LivingSmart® Homes Hillside Lake Elsinore’s Master-Planned Preserve Surrounded by 900 acres of permanent open space, Pardee Homes’ latest LivingSmart® Homes designs appeal to a multitude of homebuyers. By Amber Materna Photography by Chris Mayer 34 Builder & Developer N o ve m b e r 2 0 12
P ardee Homes' dedication has made the LivingSmart® program a standard AWARDED a 2012 “COMMUNITY OF THE YEAR FOR always brought fresh energy to for all of its new homes, and in 2010, launched DETACHED HOMES” honor AT THE SOCAL AWARDS, the development equation when LivingSmart® Homes, the design series. By THIS PARDEE COMMUNITY IS BUILt TO A HIGHER LEVEL of GREEN. envisioning new communities, taking the essential components of its green living concepts and design, especially brand –– andpairing it with sensible affordability Simplified footprints and roof plans in the green sector. A pioneer via economical floor plans, Pardee Homes designed by Bassenian/Lagoni architects of this field, the home builder was one of the first has made the latest green building endeavor a help support the green qualities of Pardee’s to put its stamp on the industry by introducing widespread success, without compromising the Hillside community. its LivingSmart® program in 2001. “The LivingSmart® green brand was conceived as a broadly based approach to green building, and its roots date back to 1998, when Pardee Homes began to build new homes to a higher level of energy-efficiency,” explained Joyce Mason, the vice president of marketing. Launched in San Diego’s upscale neighborhood Santa Barbara at Pacific Highlands Ranch, the concept came in response to new necessities for the modern homebuyer — explicitly tailored to fit each region’s needs. Pardee’s Vegas projects, for example, highlighted drought tolerant landscaping. With each new LivingSmart® Homes community, the company also worked to make the community planning more sustainable. Moving to the next step in 2008, Pardee Homes w w w. B D M A G . c o m 35
green features that have become synonymous the community’s attractions. Affordable, green targeted both first time home buyers, mostly with the brand name. and gracious, these modest dwellings appeal to echo boomers, as well as empty-nesters looking The company’s newest development, what buyers want today. for a space that’s easy to maintain and affordable LivingSmart® Homes Hillside, continues on These homes earned the “Community of the as an investment. The four one- and two-story with just that. Starting at a bit over $200,000, Year for Detached Homes under $500,000” at the floor plan designs provide up to four bedrooms, these stylish single-family residences are priced 2012 SoCal Awards. Pardee describes these clever adding to their appeal and versatility for a variety in a manner to deliver affordability as just one of homes as boasting “simplified architecture” that of households. achieves “important A significant benefit of the LivingSmart® economies.” Ranging Homes design series is its post-purchase from 1,296 to 2,256 affordability. The green features help conserve square feet, the homes resources, of course—and those resources are specifically designed include money saved from the new homeowner’s to appeal to multiple energy bill. “Baseline performance criteria consumer audiences. exceed Title 24; meet or exceed California Green Through smart floor Builder standard; meet or exceed California plans and ease of access, Friendly water savings measures and utilize the Pardee has successfully National Green Building Standard of acceptable Their insulation is low-formaldehyde thanks to an innovative binder, virtually eliminating off-gassing within the home, with MERV 8 air filters to make sure the air quality is as clean as possible. Ranging from 1,296 to 2,256 square feet, the homes boast SMART FLOOR PLANS OFFERING EASE OF ACCESS. 36 Builder & Developer N o ve m b e r 2 0 12
“The LivingSmart® program is core to the company’s success as a green builder and advocate. It exemplifies Pardee’s resource conservation; green initiatives…” - Joyce Mason, vice president of marketing, Pardee Homes minimums for recycled content, VOC emissions, innovative binder that virtually eliminates off- the living portion of each home is fenestration performance, and other criteria. gassing within the home. MERV 8 air filters make graciously expanded by its connection to Third-party ConSol certified and equipped with sure the air quality is as clean as possible. private outdoor space at rear. dual-pane spectrally selective tempered vinyl This dedication to green represents far windows, water-friendly smart irrigation, and more than the company’s commitment to its home has the bones needed for optimal use. Energy Star appliances, standard LivingSmart® homebuyers. Recognition of Pardee’s leadership “Simplified footprints and roof plans, stacked Homes series features are opportunities for in green building has come from such entities plumbing and modular window sizes all combined savings in every residence. as U.S. EPA, U.S. DOE, Office of the Governor, to result in significantly less construction waste As buyers become more educated about living California Building industry Association, material,” said Hans Anderle, associate vice green, Pardee has expanded the brand to deliver National Association of Home Builders, Sierra president and senior designer of Bassenian/ not only energy and water “smarts,” but also Club and The Building Institute. Said Mason, Lagoni. These methods, he added, were the first health and earth. “In EnergySmart, EarthSmart, “Our advocacy is core to our success as a steps in ensuring a wealth of energy-saving, WaterSmart and HealthSmart groupings, Pardee green builder. It exemplifies Pardee’s resource water-conserving, health-promoting and earth- makes green features, materials and systems conservation; green initiatives; and the friendly attributes. viable in a production setting and brings mainstreaming of green building with associates, While energy saving is definitely a topper on buyers desirable green benefits that are within suppliers, subcontractors and consumers.” the current buyer’s wish list, extended outdoor their means,” explained Mason. One example: By tapping Bassenian/Lagoni for architectural living space also is a requirement. Anderle insulation is low-formaldehyde thanks to an needs, Pardee has also ensured that this smart suggested that this might be the Hillside homes’ w w w. B D M A G . c o m 37
Project Team Architect: kelly grossman architects Builder: Forestar Group Developer: Forestar Group dual-pane spectrally selective tempered vinyl windows, water-saving smart irrigation, and energy star appliances are among third-party, consol-certified, livingsmart standards, promoting cost savings for every home. An optimal feature of the LivingSmart Homes Hillside is the ingenious transition between indoor and outdoor LIVING space, a feature today's home buyer –– at any age –– is in search of. biggest attribute: “What makes these homes a appealing to multiple standout is their functionality,” he said. “The types of buyers.” living portion of each home –– great room, And many options for dining space, and kitchen –– relates to the outdoor space there are. private outdoor space at the rear of the home. A L iv i n g S m a r t®Home s covered outdoor room creates wonderful living Hillside is part of options and lots of glass brings nature inside the master-planned as well, and within the constraints of a 35-foot- community of Canyon wide home, we worked hard to craft unique Hills, which includes space arrangements, while ensuring that every parks, shopping, that help the buyer in the long run,” said Mason. plan enjoyed the same relationship to outdoor recreation centers and most astoundingly, 900 Undoubtedly, as more buyers discover space. Achieving this made this community acres of preserved open space. The combination these efficient homes, Lake Elsinore’s of convenience, beauty and lifestyle advantages master-planned community of Canyon Hills Project Team is helping the area thrive, too. “Hillside is one will continue to expand and offer more Architect: Bassenian/Lagoni Architects of the most environmentally friendly new home benefits, making this spot a solid solution for neighborhoods in Lake Elsinore and it is very families looking to not only live, but thrive. Builder/Developer: Pardee Homes pleasing to city officials to see these homes come BD AN D Interior Merchandiser: Design Tec to their locale –– handsome, affordable and with For more information on this article, please contact, Landscape Architect: Fennell & Associates advanced energy and water efficient features ccalhoun1@penpubinc.com. 38 Builder & Developer N o ve m b e r 2 0 12
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