OVERVIEW - CAPABILITIES - Qorvis Communications
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O V E R V I E W - C A P A B I L I T I E S - T E A M 5/13/21
INTRODUCTION SPECIALIZED EXPERTISE & GLOBAL PRESENCE Since 2000, Qorvis has grown from its entrepreneurial roots in Washington to an international agency within Publicis Groupe. We help clients overcome the most difficult communications challenges.
01 ABOUT QORVIS
Our Agency, Global Network, Differentiators
and the Qorvis Guarantee
TABLE OF 02 OUR CAPABILITIES
CONTENTS Media Relations, Digital & Social, Events,
Crisis, Visuals and Stakeholders
03 YOUR TEAM
Our Senior Consultancy and Dedicated
Experts Available Around the Clock
Section 1
ABOU T QORV IS
Our Agency, Global Network, Differentiators and the Qorvis Guarantee
4
Specialists with Global Experience
We’re a Senior Diplomats Editors
Consultancy The White House, State
and Defense Departments
The Associated Press
and Newsweek
OUR MODEL
Qorvis has a long and successful history representing
the interests of high-profile clients, because we News Digital
Producers Strategists
ensure they have the best possible team available.
Your needs will be handled rapidly and directly by
ABC, CBS, FOX, NBC & CNN Digital Media Advertising
experts with decades of experience in Washington
and Polling Research
and around the world.
5
6
PUBLICIS
NETWORK
ASIA
NORTH AMERICA In 2014, Qorvis combined with
34 offices Publicis Groupe to bring
20 offices formidable worldwide assets
700+ experts 1500+ experts
to our clients — in advertising,
digital and creative
campaigns.
This means we can quickly
LATIN AMERICA
obtain whatever resources we
10 offices need to scale up our support
150+ experts anywhere in the world based
on your needs.
EUROPE & 40 offices
MIDDLE EAST 1150+ experts Using the power of our Publicis
Data Science division, we can
ensure that our campaigns
and programs are properly
targeted and continually
3,000+ 100+ 110 recalibrated.
Global Staff Offices in our Network Countries
7
1 Rapid & Precise Execution. No Bureaucracy.
Qorvis helps our clients quickly identify and connect with the audiences
that actually matter. That requires depth of media relationships,
intelligence & a practitioner's instinct honed from decades of high-level
experience.
2 You Are Not Hiring “Agency Staff”
Our senior executives constantly engage on your behalf. That means
former government officials and industry leaders who can bridge the gap
between the private and public sectors. It also means former editors,
producers & reporters who know the story as well as the beat reporters,
and can redefine the narrative.
WHAT YOU GET WITH QORVIS
3 Experienced Crisis Managers
We’ve guided our clients through many storms.
D E C A D E S O F R E S U L T S .
And we know how and when to push back to correct the record.
D E L I V E R E D F A S T .
THE QORVIS GUARANTEE Scrupulous Oversight Accountable To Goals Qorvis Communications intensely Qorvis Communications consistently monitors all activities it undertakes on accomplishes the agreed goals behalf of clients to ensure the highest within agreed timeframes. professional standards
SAMPLE OF QORVIS CLIENTS
Section 2
OU R C APABI L I T I E S
Media Relations, Digital & Social, Events, Crisis, Visuals and Stakeholders
1
0THE QORVIS APPROACH MESSAGING STRATEGY
1 2
Qorvis’ record of success is long and diverse. We get positive results Clear & Powerful Breaking Through
even in the most challenging circumstances. We develop clear and Our strategy will help you
compelling messages and break through the clutter with a
Our experts leverage research, relationships and the smartest deliver them through the winning message that redefines
strategic thinking on the who, what and how of media engagement. most powerful channels of the prevailing narrative.
persuasion.
| 11Comprehensive Services
1. MEDIA 2. DIGITAL 3. VISUALS
• Interviews • Paid Advertising • Video Production
• Op-Eds • Social Media • Graphic Design
• Speechwriting • Websites & Podcasts • Newsletters
4. EVENTS 5. CRISIS 6. STAKEHOLDERS
• Virtual and In-Person Events • Rapid Response • Federal Affairs
• Executive Media Training • Planning & Playbook • Surveys & Polling
• Social Media Training • Social Listening • Monitoring & Evaluation
12Part One
MEDIA RELATIONS
Impactful Interviews
Opinion Editorial Drafting & Placements
Speechwriting & Message Development
13M E D I A
DETAILED
APPROACH
Interviews
Identify the issues where clients want
to exert thought leadership
Coordinate with them to identify and
fine-tune their argumentation
We will secure high-profile
television and print interviews Map out and select appropriate
with top-tier media outlets for media for placement based on
volume data, political orientation and
CEOs, executives, technical
audience
experts, high-level officials and
diplomats. Negotiate favorable interview terms
with target journalists
Conduct thorough preparation to
ensure crisp answers on any potential
question and topicM E D I A
DETAILED
APPROACH
Recent Placements
Qorvis has had as many as six op-
Op-Eds eds placed in The New York Times
for clients in a single year – an
unmatched record of success. We
have been successful across all
We will draft incisive op-eds
major U.S. publications.
advancing our clients’ point of
view and highlighting their
Why? Because we know the
achievements and contributions,
editors, we understand what they
and we will place them in the
are seeking, and we write
most important publications in effectively and in the form that
the United States, in Europe and makes our clients’ viewpoints most
around the world. publishable.M E D I A
DETAILED
APPROACH
Every speaker is different, and every
address must be a true reflection of the
speaker. We learn your voice and style
Speeches and adapt your remarks to the moment
& purpose of the speech.
We articulate your messages effectively
We write speeches for prominent through language that is eloquent yet
direct and approachable.
leaders addressing meetings of
American and international We coordinate event logistics, programs,
government officials, business panels, audience makeup and format to
events, think tanks, religious ensure appropriate tone and delivery in
all public speaking engagements.
organizations, award ceremonies,
holiday events and other We have a strong track record of political
occasions. speeches, addresses before international
gatherings like the UN as well as
Congressional testimony, parliamentary
statements and more.Part Two
DIGITAL & SOCIAL
Social Media Management
Website Design & Development
Digital Advertising
17DIGITAL
OUR APPROACH
• Auditing your existing social strategy
and assets
• Listening to what social media
Social Media audiences are saying about your brand
Management
and the issues most important to you
• Researching and precisely targeting
your audiences
A winning publishing strategy on • Creating a social strategy with the right
social media requires more than platform mix for you
great content. Timing and
• Designing and maintaining your social
execution also play a critical role. profiles
Without the right expertise & tools
• Building your content calendar
to effectively plan, organize and
• Creating platform-specific content
manage your social campaigns,
even the most creative posts can • Increasing your following and
engagement
fall flat. We can optimize your
strategy, content, and execution. • Monitoring performance and making
real-time adjustmentsDIGITAL
• Commercial Websites with Video and Interactive Features
• Micro News Hubs for Specialized Industry News Reporting
OUR
APPROACH • Simple Event Sites and Landing Pages with Rapid Construction
Web Design & • Fully Integrated Design and Technical Support
Development
Qorvis has helped dozens of clients
design, build, and maintain a modern,
clean, and professional web presence.
Whether your organization needs a
simple WordPress blog or a complex
e-commerce platform, we can quickly
construct affordable digital products,
all optimized for mobile.DIGITAL
OUR APPROACH
Digital
Search and Display Advertising
Google
Ensure that positive links to earned and owned media appear at
Advertising the top of search engine results for related Google searches.
Social Media Advertising
Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok
Sharper, Cost-Effective Targeting
Promote graphics, videos and other content to key audiences in their
Reach your audiences based on their newsfeeds across social media platforms based on your goals.
behaviors, interests and perspectives, at a
fraction of the cost of television, radio Earned Media Amplification
and print ads. Outbrain
Increase visibility of earned media placements among your target
audiences on websites they visit already in the “Recommended for
KPIs Allow Real-time Adjustments You” and “Around the Web” sections.
Test multiple messages across audiences
simultaneously; adjust in real-time based
Behavioral Advertising
on your performance metrics, like clicks, Display, Pre-Roll, Native Video, Pandora/Spotify, Smart TVs
email sign-ups, business leads and more. Reach the right audiences based on their interests and online
behavior. Follow them around the web across news sites, online radio,
video streaming and more.Part Three
VISUALS
Video Production
Graphic Design
Newsletters
21VISUALS
OUR APPROACH
• Network Television
Video
Commercials
• Animated Videos
Production • Digital Streaming Service
Commercials
Our team of award- • Videos for Social Media
winning producers and • Highlight Reels from
editors can create Events & Conferences
engaging videos to help
• Online Streaming of Live
you meet your goals. Events and Meetings
• Short DocumentariesVISUALS
OUR APPROACH
Graphic Digital Event Materials
Design
•
• Infographics
• Logos
• Stationery
We offer clean, clear and
unique designs. Our skilled • Corporate Brochures
graphic designers are here to • Business Cards
create your vision – or the
vision you didn’t know you • Custom Invitations
wanted until you saw it.
• Trade Show Materials
We pride ourselves on the
• Newsletters
ability to work closely with our
clients and produce the • T-Shirts
perfect layout, color palette
and design elements that • Large Banners & Signs
bring your concept to life.VISUALS
OUR APPROACH
Content
Custom Our team will research and produce
complete content for your approval,
saving you time.
Newsletters
Design
Our designers will ensure your
Need to get the word out to newsletter looks clean, readable, and
your core audiences and professional, and is optimized for
mobile consumption.
members about the latest
announcements, news,
analysis, and events?
Distribution
We offer end-to-end
We’ll work with you to use your
production and distribution of existing lists and help you identify
customized newsletters additional target audiences. Then we
delivered to your target will use our mass distribution tools to
audiences directly to their make sure your newsletter arrives on
inbox. time, whether daily, weekly, monthly,
or on a special schedule.Part Four
EVENTS
Virtual Events
Executive Media Training
Social Media Training
25E V E N T S
DETAILED
APPROACH
Virtual & In- • Invitation and RSVP management
Person and promotion
Events • New social media followers with
follow-up engagement
Qorvis’ dedicated events team has • Paid digital and social media
created and managed successful impressions among your target
events for multiple clients audiences
throughout the pandemic.
• Virtual and in-person hosting & day-
We have delivered thousands of of management
attendees, new followers, earned
media coverage and millions of • Wrap-up highlight reel video for
digital impressions. promotion on your website and
social media channelsE V E N T S
DETAILED
APPROACH
Media
Qorvis’ media specialists have spent decades
as journalists and spokespersons themselves.
They’ve prepared corporate leaders and even
Training Nobel laureates for major media
appearances.
We’ve been the person asking the hard
Media training is about more than questions, so we have an insider appreciation
learning how to sit, stand, speak of what you will face.
and dress. It’s being able to think
We keep in touch with reporters daily, so our
on your feet and being fully
understanding of the latest approaches and
prepared to deliver your message.
techniques evolves with the business.
We’ll help you look and sound
Virtual Trainings
good, but more importantly, teach
We shifted to virtual training during the
you how to own YOUR interview pandemic and have conducted more than
so your message is heard. 100 engaging sessions.E V E N T S
DETAILED
APPROACH
Social Media
This training covers both social
media fundamentals and advanced
skills that include:
Boot Camp • Creating content and articles on
LinkedIn to maximize the
platform’s algorithm
Social media training is • Conducting hashtag research
customizable, interactive and and using hashtags effectively to
conducted virtually, lasting about increase the reach of your
90 minutes per session. content
• Teaching best practices and
Whether you’re looking to elevate running practical writing
your employee advocacy exercises for LinkedIn, Twitter
programs, develop internal and and other platforms
external spokespeople or promote
the thought leadership of your • Using free and cost-effective
content-creation tools to
executives and subject matter
leverage for visual assets
experts, we can help you increase
your capabilities quickly. • Understanding paid media
basics and measuring KPIsPart Five
CRISIS
Rapid Response & Recovery
Planning & Playbook
Social Listening
29CRISIS
OUR APPROACH
The Four Stages of
Rapid Crisis Management
Response 1. Predict
You must know what might happen “I T T A K E S20 YEARS
in order to prepare for it T O B U I L D A R E P U T A T I O N
Qorvis has been helping clients
2. Prepare
A N D 5 MINUTES
weather difficult storms for T O R U I N I T . ”
decades. When the unexpected Having a specific plan of action in
happens, we’re just a phone call advance for each issue – Warren Buffett
away to help you assess the
situation and quickly pivot to an 3. Push back
effective response.
Tactical options to correct the
Our senior team is composed of record against false information
former editors, news producers,
and government and corporate 4. Pivot
spokespersons. We’ve seen it all,
Use the crisis to refocus attention
and if needed we can be on a
plane within hours to help right onto your narrative
the ship.CRISIS
OUR APPROACH
Planning & The crisis playbook will clearly
identify all potential threats or
Playbook opportunities, and will include:
• Topline messaging guides for
As your organization grows, it’s leaders and spokespersons
critical to proactively craft and
execute a positive narrative that • News releases and holding
statements that can be used as
defines your image with key
an instant starting point
stakeholders, rather than waiting
for outsiders to define it for you.
• Q&A guides on adversarial
questions from hostile reporters
We will produce a comprehensive
Crisis Playbook that will arm you
• Internal process and protocol
with strategies and materials to
guides for executives and
use in the event of a crisis.
spokespersonsCRISIS
OUR APPROACH
Social Capture intel on volume, frequency
Listening and sentiment of the conversation
around key topics and keywords, as
Social media has changed the way well as platforms where those
we communicate, and meeting conversations are occurring.
people where they are means you
must deploy a robust social media
This intel will help us identify
presence and engagement
strategy to drive interest through influencers, hashtags and top-
multiple layers of messages
performing content from critics to
targeting the right audiences at
remain proactive on social media.
the right times.Part Six
STAKEHOLDERS
Congressional & Executive Branch Outreach
Surveys and Polling
Monitoring and Evaluation
33STAKEHOLDERS
OUR APPROACH
Effective Federal Outreach
Federal 1. Prepare Assets
Advocacy is about providing real value and
Affairs
expertise to busy policymakers. We’ll help
you put together fact sheets, white papers,
and research that staff will actually read.
2. Identify Key Targets
We’ll help you prioritize the critical
Qorvis has been helping clients
committees and legislators, and find obscure
navigate government affairs
agency offices who decide your issues.
challenges since its inception.
Our senior team is composed of 3. Hold Regular Meetings
former government officials from Access is about becoming a known entity
the White House, the Pentagon, who is helpful and accessible.
The State Department, and across
both the Senate and the House of 4. Rapid Response to News
Representatives on Capitol Hill. Once relationships are built, we can help you
respond quickly and effectively when the
We’ve seen it all, and we look collective attention of Washington and the
forward to helping you solve your media turns to your issue. If you don’t build
most difficult issues. the foundation first, it’s usually too late.STAKEHOLDERS
OUR APPROACH
Surveys & We inform your actions by providing
accurate research and analysis to guide
Polling your strategy and achieve your objectives.
Tactical Menu of Options
Our full-service, global survey ü General population surveys
research company, Clarus ü Executive audience polls
Research Group, offers a complete ü DC elite opinion surveys
range of quantitative and ü In-person focus groups
qualitative services and products.
ü Online focus groups
Clarus provides our clients with ü Detailed reporting
meticulous and detailed reports ü Voter research
on-demand by surveying specific ü Trend and perception monitoring
constituencies and hard-to-reach
elite audiences in six continents
and 18 countries.STAKEHOLDERS
OUR APPROACH
Qorvis will continually assess the impact of
Monitoring& our campaign effectiveness by:
Number and quality of mentions and
Evaluation
•
quotations in print, digital, and cable news
media outlets.
• Recording digital impressions of web
Comprehensive and continuous content among target audiences.
monitoring and evaluation equips
• Conducting regular polling and surveys of
our clients with the best public opinion, among target audiences
information to make smart both broad and narrow.
decisions and measure progress
• Monitoring the number of social media
toward short- and long-term goals. posts and other engagement from target
audiences using our messaging.
Our clients stay ahead of their
• Finding expressions of public support
competitors by knowing the full and/or opposition among target key
environment at all times. stakeholders
• Providing trend macro analysis in growth
rates of all these indicators.Section 3
OU R T E AM
Our Senior Consultancy and Dedicated Experts Available Around the Clock
3
7OUR LEADERSHIP
M a n a g i n g D i r e c t o r Executive Vice Executive Vice Executive Vice
M i c h a e l President President President
P e t r u z z e l l o M a t t L a u e r E l i s s a D o d g e G r e g L a g a n a
Chairman & Founder. Named to the Global Client Engagement Director Former White House
Served in the Federal Government
POWER 100 list of influential for consumer goods multinational Communications Staffer, Magazine
under a Democrat and Republican
communications professionals by RB, and named 2019 Top Women in Editor, and U.S. Diplomat for 21
U.S. President, a Secretary of State, PR
Washington Life Magazine years, across Europe, Latin America,
and a U.S. Senator
and Washington
Senior Vice President Vice President
Senior Vice President OPERATIONS
S h e r e e n J e n n i f e r
B r a d K l a p p e r D a v i d S o w e l l s
S o g h i e r B a s k e r v i l l e
13 years at the Associated Press. Leads Middle East practice. Worked Leads media training practice. Served as Public Affairs Director of
National Security Editor. Reported in Washington bureau of ABC News, Former producer for CNN, earned CNN International and AOL Time
from more than 70 countries. including World News Tonight & This an Emmy for her work on the Warner Europe
Speaks French & German Week September 11 terror attacks
Vice President Vice President Vice President Vice President
M a r i a J o s e K r i s t i n a P h i l i p p a G r a c e
A b a d B a u m L e v e n b e r g F e n s t e r m a k e r
Huffington Post Top 40 Latinos in Former Communications Director at Former digital practice lead at IRI Former media strategy advisor to
American Media. Top 50 Latino the White House Office of Science and Consultants. ”Mover and Shaker” Egypt's Office of the Presidential
Voices to Follow on Twitter. Speaks Technology Policy, Former Award by PR Newswire. Former TV Spokesperson. Former staffer at
Spanish & German spokesperson for Chevron producer for Voice of America Fox NewsDATE
Contact
ADDRESS 1201 Connecticut Avenue NW
Suite 1000
Washington, DC 20036
WEBSITE www.qorvis.com
PHONE +1 (202) 496 1000
EMAIL david.sowells@qorvis.comYou can also read
