Media information 2021 - Allgemeine BäckerZeitung
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Media information 2021 audited circulation Marie Simon Master baker and confectioner Winner „Germany‘s best bakers“ Visit us on facebook: www.facebook.com/ abzonline
Contents Online Print Further products Events and fairs @ ABZ-Online ������������������������� 5 @ Title portrait ��������������������� 17 @ ABZ shopping guide ���������� 29 @ Fairs ��������������������������������� 36 @ ABZ-Newsletter ������������������� 7 @ Circulation statistics ��������� 18 @ ABZ Baker Guide ��������������� 30 @ Baker of the year/ @ ABZ-Newsletter Spezial ������� 8 @ Performance analysis for @ Schedule football EC 2021 � 31 Baker Maker Award ����������� 37 @ Standalone-Newsletter�������� 9 bakery trade media ����������� 20 @ Wall calendar 2022 ����������� 32 @ Topic pages����������������������� 10 @ Editorial calendar and @ SNACKS-Magazine ������������ 33 time schedule ������������������� 22 @ ABZ Wissen webinars �������� 11 @ SNACKS-Newsletter����������� 34 @ Insertion prices ����������������� 24 @ ABZ Podcast���������������������� 12 @ Sizes and technical @ Lead generation information����������������������� 27 with the ABZ ��������������������� 14 @ Online specifications��������� 15 Media information 2021 2
Excellent reasons for the ABZ – Online and Print @ The ABZ is the news medium for the decision-makers of the entire baking industry @ ABZ-Online is the best performing and also the only IVW-reviewed online platform for the baking industry1 @ ABZ-Online has more than 100,000 page impressions2 and 75,000 visitors3 per month @ Twice a week, more than 6,000 people receive the ABZ-Newsletter4 @ Distributed circulation of more than 9,600 copies5 @ The ABZ is read nationwide – in small as well as in big bakeries6 @ Events such as Baker of the Year reflect the importance of the ABZ for the baking industry 1 See comparative graph and reference on page 4 2 IVW Mai 2020 3 Google Analytics, September 2020 4 Own analysis based on subscribers directory, September 2020 5 Average value of IVW III/2019 – II/2020 6 Own analysis based on subscription list, September 2020
ABZ online products The news portal ABZ-Online and the ABZ-Newsletter have the highest reach in the baking industry. Reach your target group by placing your advertisement in our digital products. Media information 2021 4
ABZ-Online The news portal with the highest reach in baking industry IVW-reviewed! ABZ-Online is the major industry portal for specialists and managerial staff in the baking business in Germany. It is the platform where bakers and suppliers search for information on the daily top news, the current market situation, and selected topics of practical relevance. The successful website abzonline.de offers you a maxi- mum of media coverage and highly attractive ad place- ment opportunities! @ ABZ-Online registers approximately 100,000 page impressions per month2 @ Every month, more than 75,000 users visit the ABZ website to inform themselves3 Visit our website: www.abzonline.de Visit us on facebook: www.facebook.com/abzonline 2 Google Analytics, September 2020 Media information 2021 5
ABZ-Online The no.1 for your online advertising Formats and prices: @ Superbanner 980 × 150 px 2,250 € @ Rectangle 300 × 250 px 1,390 € @ Skyscraper 160 × 600 px 870 € @ Billboard 940 × 250 px 2,940 € @ Contend Ad 600 × 250 px 1,690 € @ Advertorial (4 Weeks) Teaser on homepage (picture + headline + teaser text) 3,940 € + detailed advertorial on abzonline.de1 More online formats: @ Hockey-Stick: Combination of Superbanner & Skyscraper 1,500 € @ Wallpaper: Hockey-Stick with background colour of your choice 2,310 € All prices are effective for a two weeks booking period, plus statutory value added tax where applicable. Special advertising formats upon request. Discounts on display advertisement on abzonline.de € 1,650,– 3 % € 7,590,– 15 % Discounts on print ads can be transferred to online ads, € 3,300,– 5 % € 9,900,– 20 % but not vice versa. The lowest discount will be applied. € 4,950,– 10 % € 12,210,– 25 % 1 marked as a sponsored link Media information 2021 6
ABZ-Newsletter The direct way to reach decision- makers from the baking industry The newsletter of Allgemeine BäckerZeitung is sent out twice a week, on Tuesday and Thursday. It provides 6,100 subscribers1 with the most significant industry news. In addition, the ABZ-Newsletter has excellent opening rates of more than 50 %2. Formats and prices:: @ Titelkopf 697 × 75 px 3 990 € @ Titelkopf XXL 697 × 250 px 3 1,980 € @ Advertorial Text + Picture (format 160 x 180 px) 2,090 € + Link in editorial design4 @ Rectangle 300 × 250 px 1,210 € @ Content Ad 520 × 200 px 1,040 € Opening All prices are effective for a one week booking period (Tuesday and rates over Thursday), plus statutory value added tax where applicable. 50 %2 1 Own analysis based on subscribers directory, September 2020 2 Own analysis based on newsletter statistic, February 2021 3 It is not possible to use the Title Header and Title Header XXL formats parallel in the same newsletter. 4 marked as a sponsored link Media information 2021 7
ABZ-Newsletter Special In addition to the regular newsletter, the ABZ provides the subscribers once a month with a special newsletter on the following topics. No. Mailing Date Topic 1 20.01.2021 Fittings, tableware, glass, porcelain 2 10.02.2021 Insurances, taxes, law, consulting 3 07.04.2021 Cash register systems, digitalisation Backöfen: Etagen- und Holzbacköfen, Ladenbacköfen, 4 19.05.2021 Wagen- und Stikkenöfen 5 16.06.2021 Rohstoffe, Backzutaten, Convenience-Produkte 6 14.07.2021 Shop fitting, instore baking ovens, lighting 7 25.08.2021 Snacks Industrial hygiene: dish washers, floor cleaning, 8 08.09.2021 waste disposal 9 20.10.2021 iba special 10 19.11.2021 Bakery catering: convenience products, snacks & drinks 11 08.12.2021 Coffee machines, coffee & tea Formats and prices: @ Titelkopf 630 × 75 px 495 € @ Titelkopf XXL 630 × 250 px 990 € 6.100 @ Advertorial Text + Bild + Link im redaktionellen Look 2 1,390 € Subscribers 1 @ Rectangle 300 × 250 px 800 € once a month @ Content Ad 520 × 200 px 680 € Exclusive booking with your banners only (2 × Contend Ad + 1 × Rectangle): 4.040 € 1 Own analysis based on subscribers directory, September 2020 2 marked as a sponsored link Media information 2021 8
Standalone-Newsletter Your PR in the look & feel of editorial content Use the ABZ Standalone-Newsletter in order to reach potential new clients in the ABZ design1. All we require are texts, pictures and links to your website. We take care of the design and the dispatch to our newsletter subscribers. Your own company logo can also be integrated if desired. For more information, please visit www.abzonline.de/werben or contact us. Price: 4,710 € 1 marked as a sponsored link Media information 2021 9
Topic pages Advertise exclusively on your own topic page! Become the exclusive sponsor of a topic page on ABZ-Online. Your advantages: @ Exclusive placement without rotation @ Choose the topic page that suits you best @ High advertising impact thanks to matching editorial articles @ Direct link to your company website @ Banner visible in all articles belonging to your booked topic page Current topic pages @ Basic materials Formates and prices: @ Cash register systems Rectangle 300 × 250 px @ Coffee Contend Ad 600 × 250 px @ Dish washers, industrial hygiene, cleaning 3 months: 2.850 € @ Electronic data processing & software 6 months: 5.180 € @ Fairs 12 months: 8.870 € @ Labelling requirement @ Sales and delivery vehicles @ Shop fitting @ Snacks @ Taxes & law @ Further topic pages on request Media information 2021 10
ABZ Wissen webinars Use the new digital information format of ABZ to generate new contacts for your business!! ABZ Wissen is your ideal channel for lead generation, but also for customer loyalty and knowledge transfer. Your advantages: @ Branding with partner logo @ Application in the ABZ-Newsletter (at least two mailings) and editorial presentation @ Recording and presentation slides for further use @ Forwarding the generated leads @ Optional: 5-minute contribution as a speaker (in close coordination with the editorial staff) No. Date of Ad closing Topics webinar date The digital bakery - software, 1 21.01.2021 10.12.2020 POS systems, mobile payment networking Store 2021: Inspiration, Trends 2 25.03.2021 11.02.2021 and expertise It’s hot: Coffee and tea. 3 27.05.2021 15.04.2021 New trends and sales 4 29.07.2021 17.07.2021 Snacks: Market figures and best cases 5 30.09.2021 19.08.2021 Hygiene and sustainability Packaging trends in bakery 6 25.11.2021 14.10.2021 and confectionery Further information is available upon request or at www.abzonline.de/werben Media information 2021 11
ABZ für die Ohren – DER PODCAST Take the chance as a sponsor of the new ABZ podcast! The new 14-daily podcast of the ABZ picks up the specialist topics of the current issue and brings it directly to our readers‘ ears. Specific podcast specials offer deeper insights in discourse with industry experts from the baking trade. Your benefits: Logo placement in the application: @ podcast stage on abzonline.de for at least 2 weeks (105,207 page impressions1) @ Podcast advertisement in respective ABZ (actually distributed circulation of over 9,600 copies2) @ Podcast display ads on abzonline.de @ Podcast newsletter (open rate of over 50 %3) Audio spot in the podcast, max 45 sec, at the beginning of the podcast: @ Option 1: Your text is recorded by our podcast host @ Option 2: We integrate your finished jingle into the production Reporting: 4 weeks after publication 1 Average value of IVW 01/2020-12/2020 2 Average value of IVW Q3/2019–Q2/2020 3 Own analysis based on newsletter statistics, February 2021 Media information 2021 12
Topic overview Nr. Release date Booking Closing Date Themenschwerpunkte ABZ Podcast 1 19.06.2021 04.06.2021 Basic materials, baking ingredients, convenience products 2 03.07.2021 18.06.2021 E-Mobility / Sales and delivery vehicles, logistics 3 17.07.2021 02.07.2021 Shop fitting, instore baking ovens, lighting technology 4 31.07.2021 16.07.2021 Bread and cake cutting machines 5 14.08.2021 30.07.2021 Baking bread: dough cutting machines, finishing Pastry production: beating, mixing, dressing, filling, 6 28.08.2021 13.08.2021 spraying, enrobing 7 11.09.2021 27.08.2021 Industrial hygiene: dish washers, floor cleaning, waste disposal 8 25.09.2021 10.09.2021 Coffee machines, coffee & tea Further information is available upon request or at 9 09.10.2021 24.09.2021 Refrigeration plants www.abzonline.de/werben 10 06.11.2021 22.10.2021 Bakery catering: convenience products, snacks & drinks 11 27.11.2021 05.11.2021 Trolley and rotary rack ovens 12 11.12.2021 26.11.2021 Spreads, toppings, jams Prices: Graduated discounts: Data delivery until 3 days after booking deadline. Each audio spot 2,690 € 3 audio spots: 3 % 9 audio spots: 10 % 6 audio spots: 5 % 12 audio spots: 15 % Statutory VAT will be added to all net prices. Media information 2021 13
Lead generation with the ABZ New contacts for your marketing! rovide us with a whitepaper that you have created, which we publish on our specialist portal and advertise through our channels. If a P user is interested in your whitepaper, he or she must register with his or her data to activate the content. The data from the registration process is then made available to you as leads. Further information is available upon request. With a lead generation campaign, we provide you with new contacts that you need for your marketing activities. › › Advertising Media consultant ABZ Publication cusomer of an encrypted whitepaper on abzonline.de › › › Qualificated leads Activated Registration User white paper to unlock the content Media information 2021 14
Online specifications for ABZ-Online and ABZ-Newsletter General information: @ Online advertising material is required 5 working days before beginning of the campaign. Please send your advertising material to anzeigen@abzonline.de @ Note for external advertisers: Please deliver external media via https-URLs @ A target link (to a website respectively to a redirect) has to be indicated for each advertising medium @ Redirect: Third party adserving is possible ABZ-Online: ABZ-Newsletter: @ Accepted file formats: PNG, GIF, JPG or HTML5 @ Accepted file formats: PNG, GIF or JPG format, HTML5 possible as code, @ Maximum file size: 120 KB without Javascript @ HTML5 (code) is possible if hosted by the customer or the agency @ Maximum file size: 60 KB and integrated into our adserver via Javascript @ Please note: With regard to newsletter banners, @ Additional information for Skyscraper / HockeyStick / Wallpaper: as of Outlook Version 2007, only static banners If desired, please provide a fallback rectangle can be displayed optimally for mobile devices (format: 300 × 250 px) Media information 2021 15
ABZ – Allgemeine BäckerZeitung The ABZ is the trade journal for executives and decision makers of the entire baking industry. Choose the ABZ for your media campaign and discover attractive print advertising environments within your specific target group.
Title portrait Title: ABZ – Allgemeine BäckerZeitung Volume: 76th volume 2021 Target group: ABZ addresses the senior management and Subscription price: onthly subscription price 26.28 € including M decision-makers of the baking industry statutory VAT Brief characteristics: T he ABZ is the trade journal for the entire baking Publishing house: atthaes Verlag GmbH M industry. Ein Unternehmen der dfv Mediengruppe PO Box 10 31 44, 70027 Stuttgart, Germany ABZ offers competent, detailed and opinionated Silberburgstraße 122, 70176 Stuttgart, Germany information on all kind of relevant topics at the very www.abzonline.de heart of the industry. Reports on current trends and important markets, baking and machine technolo- General Manager: Joachim Eckert, Markus Gotta gies, business reports as well as marketing and sales concepts provide the readers of the ABZ with Head of sales: Thorsten Soff useful and valuable information for their careers. Phone +49 69 7595-2253 Economic and company news, industry-specific poli- E-Mail: thorsten.soff@dfv.de cies and comprehensive reports on trade fairs, confe- Editor-in-chief: Arnulf Ramcke rences and events within the baking industry are Phone +49 711 2133-305 other core topics in the ABZ. A fascinating regional E-Mail: a.ramcke@matthaes.de section containing reports from all over Germany completes the ABZ range of information. Head of marketing Eva Haegelen and distribution: Phone +49 69 7595 1851 Thanks to the nationwide circulation of ABZ1 your E-Mail: eva.haegelen@dfv.de advertisements are adressed to the decision-makers in the baking trade 2. Well-founded specific topics offer the ideal editorial setting for your advertise- ment. Publication frequency: every 2 weeks (Saturday) Newspaper format: 285 × 400 mm 1 Own analysis based on subscribers directory, September 2020 2 ABZ subscriber survey, Czaia Marktforschung GmbH, 2012 Media information 2021 17
Circulation and distribution analysis Circulation control: Geographical distribution analysis: Portion of actually distributed copies The German Audit Bureau of Circulation (IVW) has neutrally and objectively recorded and audited the distribution of advertising media since 1949. With the establishment of the IVW, media providers (publishers), advertisers and Wirtschaftsraum Copies advertising agencies created an effective controlling system which is under Nielsen 1: 13.38 % 1.241 their joint supervision. 1 Schleswig-Holstein, Hamburg, Bremen, Lower Saxony Circulation analysis: Nielsen 2 15.65 % 1.505 Copies per issue (average) for the period North Rhine-Westphalia from 1st July 2019 till 30th June 2020 Nielsen 3a: 15.47 % 1.488 Hesse, Rhineland-Palatinate, Saarland Printed circulation: 8.750 Nielsen 3b: 23.12 % 2.224 Baden-Württemberg TActually distributed copies (incl. e-paper): 9.619 thereof e-paper: 1.348 Nielsen 4: 25.26 % 2.429 Bavaria thereof abroad: 89 Nielsen 5: 0.68 % 65 Paid circulation: 2.688 thereof abroad: 49 Berlin @ Subscription copies: 1.700 thereof members’ copies: – @ Sale by retail: – Nielsen 6: 1.96 % 188 Mecklenburg-Western Pomerania, @ Other sales: 988 Brandenburg, Sachsen-Anhalt Complimentary copies: 6.931 Nielsen 7: 3.56 % 342 Mecklenburg-Western Pomerania Foreign country: 0.92 % 89 Actually distributed circulation: 9.618 1 www.ivw.eu Media information 2021 18
Circulation development of IVW-audited trade journals in baking industry (2014 – 2020) Actually distributed copies according to IVW1 Your advantage with the ABZ: 16.000 Stable circulation level, reliable figures 14.000 12.000 10.000 8.000 6.000 4.000 2014 2015 2016 2017 2018 2019 2020 Allgemeine BäckerZeitung BÄKO-Magazin Back journal DBZ Magazin Average value of actually distributed copies of the respective title according to IVW within one year (for 2020 I/2020–III/2020) 1 Media information 2021 19
Performance analysis for bakery trade media Representive study shows top results for the ABZ 26 The most competent editorial 25 The term ‘opinion leader/signpost coverage offers ... for the baking industry’ most likely applies to... 15 15 14 13 11 11 10 8 7 Figures in % Figures in % 4 1 1 ng ng s* * rn rn in ng l in k* k* en s ng in in l na na en es az az es az te te az itu itu ni ni itu ar itu ur ur ar sin .in .in ch ch ag ag sin ag ag kw Ze Ze Ze Jo Ze Jo kw Bu te te ck ck Zm M Zm M er er Bu ac ck ck er er ac ck ck - - ba ba ck ck KO KO ck +b Ba ck Ba ck DB DB ck +b Ba Ba Bä Bä Ba Bä ot BÄ Bä BÄ Ba ot br ne ne br ei ei em em ll g ll g ZA ZA AB AB * There are no reportable results for these titles. Media information 2021 20
27 The highest credibility offers ... 26 The most important trade title for the baking industry is ... 17 16 13 11 10 10 10 8 Figures in % Figures in % 5 4 1 1 ng ng k* k* rn rn in in in in * * s s l ng ng l na na en en es es az az az az te te itu itu ni ni itu itu ur ur sin sin ar ar .in .in ch ch ag ag ag ag Ze Ze Ze Ze Jo Jo kw kw te te Bu Bu ck ck Zm Zm M M er er ck ck er er ck ck ac ac - - ba ba ck ck KO KO ck ck Ba Ba ck DB DB ck Ba Ba +b +b Bä Bä Ba Ba BÄ BÄ Bä Bä ot ot ne ne br br ei ei em em ll g ll g ZA ZA AB AB For more information on the study, please visit: &=$,$ 0$5.7)256&+81* www.abzonline.de/leistungsanalyse Source: Leistungsanalyse Bäckerei-Fachmedien, Czaia Marktforschung, September 2017 Media information 2021 21
Editorial calendar and time schedule 2021 Date of Ad closing Nr. Key topics Fairs/Congresses publication date 1 09.01.2021 22.12.2020 @ Corona hygiene + Webinar @ Shopping guide @ Bakery catering: Open air and inhouse gastronomy 2 23.01.2021 13.01.2021 @ Ice cream @ Tableware, glass, porcelain + NEWSLETTER @ Cold and hot drinks 3 13.02.2021 03.02.2021 @ Breakfast and brunch 4 27.02.2021 17.02.2021 @ Cream cookers, cream whippers @ Shop fitting + Webinar SIGEP, Rimini 5 12.03.2021 03.03.2021 15.–19.03.2021 @ Manufacture of pastries 6 27.03.2021 17.03.2021 @ Shopping guide 7 10.04.2021 31.03.2021 @ Mobile payment, cashless payment + Webinar @ Cash register systems, digitalisation + NEWSLETTER + Webinar 8 24.04.2021 14.04.2021 @ Coffee machines, coffee & tea + NEWSLETTER + Webinar 9 08.05.2021 28.04.2021 @ Convenience in pastries 10 22.05.2021 12.05.2021 @ Deck and wood-fired ovens + NEWSLETTER @ Shopping guide @ Workwear 11 05.06.2021 26.05.2021 @ Packaging + Webinar @ Basic materials, baking ingredients, 12 19.06.2021 09.06.2021 convenience products + NEWSLETTER @ Sales and delivery vehicles, logistics 13 03.07.2021 23.06.2021 @ E-Mobility Media information 2021 22
Date of Ad closing Nr. Key topics Fairs/Congresses publication date 14 17.07.2021 07.07.2021 @ Shop fitting, instore baking ovens, lighting technology + NEWSLETTER + Webinar @ Bread and cake cutting machines 15 31.07.2021 21.07.2021 @ Shopping guide @ Baking bread: dough cutting machines, finishing 16 14.08.2021 04.08.2021 @ Insurances, taxes, law, consulting + NEWSLETTER @ Energy consulting @ SNACKS – Das Magazin + NEWSLETTER snack congress, Mainz 17 28.08.2021 18.08.2021 @ Pastry production: beating, mixing, 07.–08.09.2021 dressing, filling, spraying, enrobing 18 11.09.2021 01.09.2021 @ Industrial hygiene: dish washers, floor cleaning, waste disposal + NEWSLETTER + Webinar 19 25.09.2021 15.09.2021 @ Coffee machines, coffee & tea Fair issues iba @ Preliminary reports for iba @ Refrigeration plants 20 09.10.2021 29.09.2021 @ Shopping guide iba, Munich 24.–-28.10.2021 21 23.10.2021 13.10.2021 @ iba special + NEWSLETTER Baker of the year, oktober 2021 @ Impressions from iba 22 06.11.2021 27.10.2021 @ ABZ Special „Baker of the year“ @ Bakery catering: convenience products, snacks & drinks + NEWSLETTER + Webinar @ ABZ Baker Guide 23 27.11.2021 17.11.2021 @ Trolley and rotary rack ovens @ Shopping guide @ Spreads, toppings, jams 24/25 11.12.2021 01.12.2021 @ Bread and cake cutting machines We also offer fitting webinars on selected topics. You will find We also offer fitting newsletters on selected topics. You will find further + WEBINAR further information on page 11.. + NEWSLETTER information on page 8. Media information 2021 23
Insertion prices 1/4-Page 1/3-Page 1/2-Juniorpage 1/1-Juniorpage 1/2-Page Type area advertisements 99 mm × 213 mm vertical 151 mm × 190 mm vertical 99 mm × 266 mm vertical 125 mm × 343 mm vertical 254 mm × 85 mm horizontal 254 mm × 114 mm horizontal 202 mm × 133 mm horizontal 202 mm × 266 mm 254 mm × 171 mm horizontal 2,140 € 2,870 € 2,980 € 5,950 € 4,310 € Bleed advertisements plus 4 mm trim 116 mm × 230 mm vertical 168 mm × 207 mm vertical 116 mm × 283 mm vertical 142 mm × 400 mm vertical 285 mm × 102 mm horizontal 285 mm × 131 mm horizontal 219 mm × 150 mm horizontal 219 mm × 283 mm 285 mm × 188 mm horizontal 2,360 € 3,160 € 3,280 € 6,550 € 4,740 € Media information 2021 24
1/1-Page Advertorials Placement: @ Ear space 570 € (81 mm horizontal × 28 mm vertical), 4c @ Bottom bar 1,350 € (254 mm horizontal × 36 mm vertical), 4c @ Fourth cover page 9,850 € 1/2-Page in the look & feel @ Cover Page on request 254 mm × 364 mm of editorial content1 @ Full-position advertisement per mm 9.20 € @ Special formats on request 8,650 € 4,740 € Column widths: 1 column = 48 mm, 2 columns = 99 mm, 3 columns = 151 mm, 4 columns = 202 mm, 5 columns = 254 mm Advertisement formats and rates: Statutory VAT will be added to all net prices. For individual advertisement sizes (type area): 1/1-Page in the look & feel 5.60 € per mm (1 column = 48 mm) 285 mm × 400 mm of editorial content1 marked as advertisement. 1 9,510 € 9,510 € We reserve the right to charge additional costs for the design of advertorials. Media information 2021 25
Insertion prices Supplementary charges Ad specials Advertisements over margin: 10 % of basis price Bound inserts: on request Binding position specifications: 10 % of basis price Loose inserts: Maximum format: DIN A4, maximum weight 50g (not subject to discounts) Weight up to 25 g 2,500 € Discounts Weight up to 50 g 3,200 € Booking within twelve months provided: Partial inserts: Maximum format: DIN A4, maximum weight 50g Frequency discount rate Quantity discount rate Minimum quantity: 2000 pieces 3-times 3 % 500 millimetres 3 % Weight up to 25 g 280.00 € ‰ per copy 5-times 5 % 1000 millimetres 5 % Each additional 5 g 15.80 € ‰ per copy 10-times 10 % 2000 millimetres 10 % Flying Page: 13,000 € 15-times 15 % 5000 millimetres 15 % The advertising deadline for all special advertising formats is 2 weeks before 20-times 20 % 10000 millimetres 20 % the publication date of the respective issue. 25-times 25 % 15000 millimetres 25 % Payment Job advertisements Terms of payment: Net within 30 days from date of invoice. mm-price: 1 column 2.40 € Tax ID number: DE 813954290 Online publication: Surcharge for 6 weeks online Bank details: F rankfurter Sparkasse, Frankfurt am Main job advertisement on jobsterne.de 65 € Bank code 500 502 01 Account no. 200 139 959 Looking for staff? Please contact us. SWIFT-BIC HELADEF1822 Phone: +49 711 2133-362 or IBAN DE48 5005 0201 0200 1399 59 e-mail: backmedien@dfv.de Statutory VAT will be added to all net prices. Media information 2021 26
Sizes and technical information Sizes Technical information Newspaper format: 285 mm width × 400 mm height Data delivery: We request you to please send your data according to the PSO LWC Standard. Type area: 254 mm width × 364 mm height Data formats: Digital data in PDF/X-1a format are required. Open Bleed format: 285 mm width × 400 mm height data should be avoided. All fonts have to be embed- + 4 mm trim each outer edge ded. Images and logos need a minimum resolution of Columns: Advertising section: 6 columns, each 40 mm wide 300 dpi. The scale of reproduction is 1:1. Editorial section: 5 columns, each 48 mm wide File output: In order to ensure a high reproduction quality of Basis: 1/1 page = 1820 total mm your advertisements, the compression of data is Printing and not allowed. All fonts used in the data file (valid for binding method: Job web offset with drying (heat-set), Saddle stitching print and screen) have to be integrated into the file or converted into font paths. Paper: 60 g/m² matte coating MFC Colours: According to Euro Scale (CMYK) Screen rulings: 70 lines We reserve the right to convert data received in RGB into CMYK. This can lead to colour deviations. Data archiving: Data are archived. That is why unaltered repetitions are generally possible. However no data guarantee is provided. Guarantee: We do not assume any liability for printing results if incomplete or deviating data (texts, colours, images) are delivered. Exposure errors due to incomplete or defective files, wrong settings or incomplete data will be billed. The same applies for any extra typesetting and lithographic work and for the production of new proofs. Contact person: In case of technical questions concerning data trans- fer details, please do not hesitate to contact us by phone +49 711 2133-295 or e-mail: backmedien@dfv.de Media information 2021 27
Further products The ABZ shopping guide offers a cost-effective and efficient promo- tion of your products. Special publications such as ABZ Baker Guide and Snacks magazine complete the product range of ABZ. Media information 2021 28
ABZ shopping guide One year in focus This is what the ABZ shopping guide offers: @ Eye-catching presentation of your business in print & online @ Cost-effective and efficient promotion of your products @ 6 advertisements in the print version of the ABZ shopping guide within one year Online + Print @ 12 months of presence at: ekf.abzonline.de ... the per fec t @ Online entry as a service by the ABZ mix @ Download functionality: save product data and flyer as PDF Prices (plus VAT): Size 80 mm × 50 mm 1st product category: 770 € Each additional product category: 460 € Media information 2021 29
ABZ Baker Guide The industry‘s top products Bäcker 2022 Pro kt- Guide fürdudie Der Backbranche ! ABZ Baker Guide 2022 presents the best products and services of the entire baking industry. Place your products in the ABZ Baker Guide and reach Guide your target group. @ Date of publication: 27.11.2021 @ Ad closing date: 30.10.2021 @ Coverage: All around Germany as insert in the ABZ Prices (plus VAT): 1 product: (1 page) 990 € 2 products: (2 pages) 1,950 € 3 products: (3 pages) 2,890 € 4 products: (4 pages) 3,680 € Ladenbau & -einrichtungen @ Format per page: 148 × 210 mm @ Text per page: approx. 1,390 characters incl. spaces + adress data @ pictures per page: 3 pictures + logo Media information 2021 30
UEFA EURO 2021 Match Schedule pielplan EM 20/21Spielplan EM 20/21 Save your ad space on the 2021 European Championship A B C match schedule! D E D E F F Türkei Dänemark Niederlande England Spanien Play-off D ? Italien Finnland England Ukraine Spanien Kroatien Schweden Play-off D Portugal? Wales Belgien Österreich Play-off B ? Polen Frankreich Schweiz Russland Kroatien Play-off A ? Schweden Tschechien Play-off C ? Portugal Deutschland Türkei Italien Dänemark Finnland Österreich Play-off B Play-off D/A? Polen England Kroatien Polen Frankreich Play-off B Play-off A/D Portugal Doppelpass ? Freitag, 11. Juni, 21 Uhr Rom Samstag, 12. Juni, 18 Uhr Kopenhagen Tschechien Sonntag, 13. Juni, 18 Uhr Bukarest Play-off C Sonntag, 13. Juni, 15 Uhr ? London Montag, 14. Juni, 18 Uhr Deutschland Dublin Dienstag, 15. Juni, 18 Uhr Budapest Wales Schweiz Belgien Russland Niederlande Ukraine Play-off C Tschechien Spanien Schweden Frankreich Deutschland Use the high level of attention on this occasion for your effective marketing Samstag, 12. Juni, 15 Uhr Baku Samstag, 12. Juni, 18 Uhr St. Petersburg Sonntag, 13. Juni, 21 Uhr Amsterdam Montag, 14. Juni, 15 Uhr Glasgow Montag, 14. Juni, 21 Uhr Bilbao Dienstag, 15. Juni, 21 Uhr München Play-off D/A Türkei Wales Finnland England Russland Ukraine Play-off D/A Kroatien Polen Kroatien Play-off Schweden Tschechien B Play-off A/D Play-off B Play-off A/D Portugal Frankreich Mittwoch, 16. Juni, 18 Uhr Baku Mittwoch, 16. Juni, 15 Uhr St. Petersburg Donnerstag, 17. Juni, 15 Uhr Bukarest Freitag, 18. Juni, 18 Uhr Glasgow Freitag, 18. Juni, 15 Uhr Dublin Samstag, 19. Juni, 15 Uhr Budapest Bukarest Italien Schweiz Dänemark Sonntag, Belgien 13. Juni, 15 Uhr Niederlande Österreich London Montag, 14. Juni, 18 Uhr England Dublin Play-off C Spanien Dienstag, 15. Juni, Polen 18 UhrPortugal Budapest Deutschland and reach exactly your target group with your presence. Ukraine Mittwoch, 16. Juni, 21 Uhr Rom Donnerstag, 17. Juni, 18 Uhr Play-off Kopenhagen C Donnerstag, 17. Juni, 15 Uhr Amsterdam Tschechien Spanien Freitag, 18. Juni, 21 Uhr Schweden London Frankreich Samstag, 19. Juni, 21 Uhr Bilbao Samstag, 19. Juni, 18 Uhr Deutschland München Italien Wales Finnland Belgien Ukraine Österreich Tschechien England Schweden Polen Deutschland Play-off A/D Amsterdam Sonntag, 20. Juni, 18 Uhr Rom Montag, 21. Juni, 21 Uhr Montag, 14.Montag, Juni,21.15 St. Petersburg Juni, Uhr 18 Uhr Bukarest Glasgow Montag, 14. Juni, 21 Uhr22. Juni, 21 Uhr Dienstag, LondonBilbao Dienstag, Mittwoch, 23. Juni, 18 Uhr 15. Juni, Dublin 21 UhrMittwoch, 23. Juni, 21 Uhr München München Schweiz Türkei Russland Dänemark Play-off D Niederlande Kroatien Play-off C Play-off B Spanien Portugal Frankreich Play-off D/A Sonntag, 20. Juni 18 Uhr Baku Montag, 21. Juni, 21 Uhr Kroatien Kopenhagen Montag, 21. Juni, 18 Uhr Amsterdam Tschechien Schweden Dienstag, 22. Juni, 21 Uhr Play-off Glasgow B Mittwoch, Play-off 23. Juni, 18 Uhr A/D Bilbao Mittwoch, 23. Juni, 21 Uhr Frankreich Budapest Bukarest Tabelle Gruppe A 1 Doppelpass Tabelle Gruppe B 1 Freitag, 18.Tabelle Juni,Gruppe 1 C 18 Uhr Glasgow Tabelle Gruppe D Freitag, 18. Juni, 15 Uhr 1 Tabelle Gruppe E Dublin 1 Samstag, 19. Juni, 15 UhrTabelle Gruppe F 1 Budapest Österreich England Play-off C Spanien Polen Portugal Deutschland 110x200 mm 2 2 2 2 2 2 @ Coverage: All around Germany as insert in ABZ 09/2021 and 3 3 Amsterdam Freitag, 18.3 Juni, 21 Uhr London Samstag, 19. Juni,3 21 Uhr 3 Bilbao Samstag, 19. Juni, 18 Uhr3 München 4 4 4 4 4 4 Österreich 1.990 € Tschechien England Schweden Polen Deutschland Play-off A/D KOCA 05/2021 (printed circulation: 10,800 copies1) Achtelfinale 5 Achtelfinale 6 Achtelfinale 2 Achtelfinale 4 Achtelfinale 1 Achtelfinale 3 Achtelfinale 7 Achtelfinale 8 Bukarest Dienstag, 22. Juni, 21 Uhr London Mittwoch, 23. Juni, 18 Uhr Dublin Mittwoch, 23. Juni, 21 Uhr München Niederlande Zweiter D Zweiter E Erster F Dritter A/B/C Kroatien Erster A Zweiter C Erster B DritterCA/D/E/F Play-off Play-off Zweiter A B Zweiter B Erster C Spanien Dritter D/E/F Portugal Erster D Zweiter F Erster E Frankreich Dritter A/B/C/D Montag, 28. Juni, 18 Uhr Kopenhagen Montag, 28. Juni, 21 Uhr Bukarest Samstag, 26. Juni, 21 Uhr London Sonntag, 27. Juni, 21 Uhr Bilbao Samstag, 26. Juni, 18 Uhr Amsterdam Sonntag, 27. Juni, 18 Uhr Budapest Dienstag, 29. Juni, 18 Uhr Dublin Dienstag, 29. Juni, 21 Uhr Glasgow Amsterdam Dienstag, 22. Juni, 21 Uhr Glasgow Mittwoch, 23. Juni, 18 Uhr Bilbao Mittwoch, 23. Juni, 21 Uhr Budapest @ Ad closing date: 06.04.2021 Viertelfinale 1 Viertelfinale 2 Viertelfinale 3 Viertelfinale 4 Tabelle Gruppe D Tabelle Gruppe E Tabelle Gruppe F Sieger Achtelfinale 5 Sieger Achtelfinale 6 Halbfinale 1 Sieger Achtelfinale 2 Sieger Achtelfinale 4 Sieger Achtelfinale 1 Sieger Achtelfinale 3 Halbfinale 2 Sieger Achtelfinale 7 Sieger Achtelfinale 8 Freitag, 2. Juli, 18 Uhr St. Petersburg 1 Freitag, 2. Juli, 21 Uhr München Finale 1 Samstag, 3. Juli, 18 Uhr Baku 1 Samstag, 3. Juli, 21 Uhr Rom Sieger Viertelfinale 1 Sieger Viertelfinale 2 Sieger Viertelfinale 3 Sieger Viertelfinale 4 Dienstag, 6. Juli, 21 Uhr London Mittwoch, 7. Juli, 21 Uhr London 2 Sieger Halbfinale 1 2 Sieger Halbfinale 2 2 Sonntag, 11. Juli, 21 Uhr London 3 3 3 4 Flanke 4 Flanke 4 Formates and prices: Achtelfinale 4 Freistoß Achtelfinale 1 Achtelfinale 3 Tor Achtelfinale 7 Achtelfinale 8 Elfmeter Tor, Elfmeter, Freistoß 204 x 125 mm 2,390 € Erster B Sonntag, 27. Juni, 21 Uhr Dritter A/D/E/F Bilbao Zweiter A Samstag, 26. Juni, 18 Uhr Ecke Zweiter B Amsterdam Erster C Sonntag, 27. Juni, 18 Uhr Dritter D/E/F Budapest Erster D Dienstag, 29. Juni, 18 Uhr EckeZweiter Dublin F Erster E Dienstag, 29. Juni, 21 Uhr Dritter A/B/C/D Glasgow Konter 204 x 100 mm 1,890 € Dreierkette links Viertelfinale 3 Viertelfinale 4 Dreierkette rechts Sieger Achtelfinale 4 München Spitze 100x100 mm Finale Mittelfeld 100x100 mm Verteidigung Sieger Achtelfinale 1 Sieger Achtelfinale 3 100x100 mm Samstag, 3. Juli, 18 Uhr Baku Halbfinale 2 Konter Spitze Mittelfeld Sieger Achtelfinale 7 Sieger Achtelfinale 8 100x100 mm Samstag, 3. Juli, 21 Uhr 100x100 mm Rom Verteidigung 100x100 mm Doppelpass 110 x 200 mm 1,990 € 990 € 990 € 990 € 990 € 990 € 990 € Sieger Viertelfinale 3 Sieger Viertelfinale 4 Spitze, Mittelfeld, Verteidigung 100 x 100 mm 990 € Sieger Halbfinale 1 Sieger Halbfinale 2 Mittwoch, 7. Juli, 21 Uhr London Sonntag, 11. Juli, 21 Uhr London Flanke rechts (Also bookable together as Dreierkette 100x60 mm left or right. Price on request.) Tor 790 € Elfmeter 204x125 mm 204x125 mm Ecke, Flanke 100 x 60 mm 790 € 2.390 € Ecke rechts 2.390 € 100x60 mm 790 € Konter 204x100 mm Spitze Mittelfeld Verteidigung 1.890 € 1 Publisher information January 2021 Statutory VAT will be added to all net prices. Media information 2021 31
WALL CALENDAR 2022 Get your ad space now! The large-format wall calendars from ABZ and KOCA are the optimal 2022 Ferientermine 2022 Winter Ostern Pfingsten Sommer Herbst Weihnachten Baden-Württemberg - 01.04. | 06.04. - 10.04. 25.05. - 05.06. 29.07. - 11.09. 31.10. | 02.11. - 06.11. 23.12. - 08.01. Bayern 15.02. - 19.02. 29.03. - 10.04. 25.05. - 04.06. 30.07. - 13.09. 02.11. - 05.11. | 17.11. 24.12. - 08.01. Berlin 01.02. - 06.02. 29.03. - 10.04. 14.05. 24.06. - 06.08. 11.10. - 23.10. 24.12. - 31.12. Brandenburg 01.02. - 06.02. 29.03. - 09.04. - 24.06. - 07.08. 11.10. - 23.10. 23.12. - 31.12. Bremen 01.02. - 02.02. 27.03. - 10.04. 14.05. | 25.05. 22.07. - 01.09. 18.10. - 30.10. 23.12. - 08.01. Hamburg 29.01. 01.03. - 12.03. * 10.05. - 14.05. 24.06. - 04.08. 04.10. - 15.10. 23.12. - 04.01. advertising media with long-term effect. Hessen - 06.04. - 16.04. - 19.07. - 27.08. 11.10. - 23.10. 23.12. - 08.01. Mecklenburg-Vorpommern 06.02. - 18.02. | 19.02. 29.03. - 07.04. 14.05. | 21.05. - 25.05. 21.06. - 31.07. 02.10. - 09.10. | 01.11. | 02.11. 22.12. - 31.12. Niedersachsen 01.02. - 02.02. 29.03. - 09.04. 14.05. | 25.05. 22.07. - 01.09. 18.10. - 29.10. 23.12. - 07.01. Nordrhein-Westfalen - 29.03. - 10.04. 25.05. 05.07. - 17.08. 11.10. - 23.10. 24.12. - 08.01. Rheinland-Pfalz - 29.03. - 06.04. 25.05. - 02.06. 19.07. - 27.08. 11.10. - 22.10. 23.12. - 31.12. Saarland 15.02. - 19.02. 29.03. - 07.04. 25.05. - 28.05. 19.07. - 27.08. 18.10. - 29.10. 23.12. - 03.01. Sachsen 08.02. - 20.02. 02.04. - 10.04. 14.05. 26.07. - 03.09. 18.10. - 30.10. 23.12. - 01.01. Sachsen-Anhalt 08.02. - 13.02. 29.03. - 03.04. 10.05. - 22.05. 22.07. - 01.09. 25.10. - 30.10. 22.12. - 08.01. Schleswig-Holstein - 01.04. - 16.04. 14.05. - 15.05. 21.06. - 31.07. 04.10. - 16.10. 23.12. - 08.01. Thüringen 08.02. - 13.02. 29.03. - 10.04. 14.05. 26.07. - 04.09. 25.10. - 06.11. 23.12. - 31.12. Januar Februar März April Mai Juni Juli August September Oktober November Dezember 1 Fr 1 1 Mo 1 Mo 1 Do 1 Sa 1 Di 23 1 Do 1 So 1 Mi 1 Fr 1 Mo 1 Mi 2 Sa 2 Di 2 Di 10 2 Fr 2 So 2 Mi 2 Fr 2 Mo 2 Do 2 Sa 2 Di 45 2 Do Due to the high distribution, you increase your contact points and have the 3 So 3 Mi 6 3 Mi 3 Sa 3 Mo 3 Do 3 Sa 3 Di 32 3 Fr 3 So 3 Mi 3 Fr 4 Mo 4 Do 4 Do 4 So 4 Di 19 4 Fr 4 So 4 Mi 4 Sa 4 Mo 4 Do 4 Sa 5 Di 5 Fr 5 Fr 5 Mo 5 Mi 5 Sa 5 Mo 5 Do 5 So 5 Di 41 5 Fr 5 So opportunity to place your ad unmissable for an whole year. 6 Mi 2 6 Sa 6 Sa 6 Di 15 6 Do 6 So 6 Di 28 6 Fr 6 Mo 6 Mi 6 Sa 6 Mo 7 Do 7 So 7 So 7 Mi 7 Fr 7 Mo 7 Mi 7 Sa 7 Di 37 7 Do 7 So 7 Di 50 8 Fr 8 Mo 8 Mo 8 Do 8 Sa 8 Di 24 8 Do 8 So 8 Mi 8 Fr 8 Mo 8 Mi 9 Sa 9 Di 9 Di 11 9 Fr 9 So 9 Mi 9 Fr 9 Mo 9 Do 9 Sa 9 Di 46 9 Do 10 So 10 Mi 7 10 Mi 10 Sa 10 Mo 10 Do 10 Sa 10 Di 33 10 Fr 10 So 10 Mi 10 Fr 11 Mo 11 Do 11 Do 11 So 11 Di 20 11 Fr 11 So 11 Mi 11 Sa 11 Mo 11 Do 11 Sa 12 Di 12 Fr 12 Fr 12 Mo 12 Mi 12 Sa 12 Mo 12 Do 12 So 12 Di 42 12 Fr 12 So @ Coverage: All around Germany as insert in ABZ 22/2021 and 13 Mi 3 13 Sa 13 Sa 13 Di 16 13 Do 13 So 13 Di 29 13 Fr 13 Mo 13 Mi 13 Sa 13 Mo 14 Do 14 So 14 So 14 Mi 14 Fr 14 Mo 14 Mi 14 Sa 14 Di 38 14 Do 14 So 14 Di 51 15 Fr 15 Mo 15 Mo 15 Do 15 Sa 15 Di 25 15 Do 15 So 15 Mi 15 Fr 15 Mo 15 Mi KOCA 11/12 2021 (printed circulation: 10,800 copies1) 16 Sa 16 Di 16 Di 12 16 Fr 16 So 16 Mi 16 Fr 16 Mo 16 Do 16 Sa 16 Di 47 16 Do 17 So 17 Mi 8 17 Mi 17 Sa 17 Mo 17 Do 17 Sa 17 Di 34 17 Fr 17 So 17 Mi 17 Fr 18 Mo 18 Do 18 Do 18 So 18 Di 21 18 Fr 18 So 18 Mi 18 Sa 18 Mo 18 Do 18 Sa 19 Di 19 Fr 19 Fr 19 Mo 19 Mi 19 Sa 19 Mo 19 Do 19 So 19 Di 43 19 Fr 19 So @ Ad closing date: 10.09.2021 20 Mi 4 20 Sa 20 Sa 20 Di 17 20 Do 20 So 20 Di 30 20 Fr 20 Mo 20 Mi 20 Sa 20 Mo 21 Do 21 So 21 So 21 Mi 21 Fr 21 Mo 21 Mi 21 Sa 21 Di 39 21 Do 21 So 21 Di 52 22 Fr 22 Mo 22 Mo 22 Do 22 Sa 22 Di 26 22 Do 22 So 22 Mi 22 Fr 22 Mo 22 Mi 23 Sa 23 Di 23 Di 13 23 Fr 23 So 23 Mi 23 Fr 23 Mo 23 Do 23 Sa 23 Di 48 23 Do 24 So 24 Mi 9 24 Mi 24 Sa 24 Mo 24 Do 24 Sa 24 Di 35 24 Fr 24 So 24 Mi 24 Fr 25 Mo 25 Do 25 Do 25 So 25 Di 22 25 Fr 25 So 25 Mi 25 Sa 25 Mo 25 Do 25 Sa 26 Di 26 Fr 26 Fr 26 Mo 26 Mi 26 Sa 26 Mo 26 Do 26 So 26 Di 44 26 Fr 26 So Formates and prices: 27 Mi 5 27 Sa 27 Sa 27 Di 18 27 Do 27 So 27 Di 31 27 Fr 27 Mo 27 Mi 27 Sa 27 Mo 28 Do 28 So 28 So 28 Mi 28 Fr 28 Mo 28 Mi 28 Sa 28 Di 40 28 Do 28 So 28 Di 53 29 Fr 29 Mo 29 Do 29 Sa 29 Di 27 29 Do 29 So 29 Mi 29 Fr 29 Mo 29 Mi 30 Sa 30 Di 14 30 Fr 30 So 30 Mi 30 Fr 30 Mo 30 Do 40 30 Sa 30 Di 49 30 Do 31 31 31 31 31 36 31 31 1 100 x 145 mm 1,590 € So Mi Mo Sa Di So Fr 2 180 x 145 mm 2,790 € 1 2 1 Publisher information January 2021 Statutory VAT will be added to all net prices. Media information 2021 32
SNACKS The special magazine by ABZ and afz SNACKS shows examples of innovative snack producers and summarizes the results of the study snack barometer 2021. Do not miss this high-quality advertising environment for your effective marketing in the food industry. @ Date of publication: 28th August 2021 @ Ad closing date: 1st July 2021 Coverage: @ All around Germany as insert in ABZ and afz in August 2021 (printed circulation: 20,000 copies1) @ Distribution at the snack congress 2021 in Mainz (07.–08.09.2021) Your advertising possibilities (bleed advertisements, plus VAT) 1/1-Page 1/2-Page 1/3-Page 1/4-Page 210 mm × 148 mm horizontal 210 mm × 107 mm horizontal 210 mm × 297 mm 105 mm × 297 mm vertical 68 mm × 297 mm vertical 210 mm × 74 mm horizontal 5,900 € 3,100 € 2,100 € 1,600 € 2nd, 3rd, 4th cover page,210 × 297 mm, each 6,500 € 1 distributed copies ABZ + afz according to IVW III/2020 + free distribution at snack congress Media information 2021 33
SNACKS-Newsletter The new trend newsletter „Snacks“ combines all relevant news and topics from the net for newsletter subscribers of ABZ and fleischwirtschaft.de. The newsletter is pubslished every week on wednesday. Formates and prices1: @ Billboard 728 x 250 px 2,499 € @ Superbanner 728 x 90 px 1,129 € @ Advertorial3 600 x 314 px (picture size) max. 300 signs 2,399 € @ Footer 728 x 250 px 2,199 € Statutory VAT will be added to all net prices. 10.000 Newsletter- Subscribers from ABZ and afz1 1 Own analysis based on subscribers directory, September 2020 2 File format jpg, png, gif – max.150 KB 3 marked as advertisment Media information 2021 34
Events and fairs With strong events like the Baker of the Year, we bring the baking industry together and promote the exchange between bakeries and the industry. ABZ accompanies the most important trade fairs in the industry with attention-grabbing specials that provide an ideal advertising environment for exhibitors. Media information 2021 35
Fairs Advertise successfully for INTERNORGA, iba & Co. ABZ accompanies the most important industry trade fairs with a cross-media trade fair portfolio. In addition to attention-getting print editions, ABZ also offers digital advertising environments in the trade fair newsletters and on the website. Of course, we are also personally on site for you at the trade fairs. Would you like to use the ABZ for your trade fair advertising? We would be pleased to make you an offer! Media information 2021 36
Baker of the Year The top industry event with attractive sponsorship opportunities Would you like to be a par tner in 2021? Contact us! Around iba 2021, ABZ will award the title of Baker of the Year for the second time. The Baker Maker, a company that stands for exemplary training in Germany, will also be honored in this festive setting. These partners were among those already present: Media information 2021 37
Our sponsorship packages Premium package Exclusive package Exclusive partner for your product range – ✓ Prominent stand area during the event – ✓ ½ Page Promotion in the ABZ Special „Baker of the Year“ (Worth: 4,510 €) ✓ ✓ Illustration of your logo in the entire advertising campaign and on the invitation and menu card ✓ ✓ Integration of your logo on www.baecker-des-jahres.de with link to your website ✓ ✓ Integration of your logo during the award ceremony and in the online photo gallery ✓ ✓ Statement of your managing director in the ABZ special „Baker of the Year ✓ ✓ Rights of use of the logo Baker of the Year ✓ ✓ Tickets for the gala evening for corporate members 2 tickets 3 tickets Invitation of your top customers 2 invitations 3 invitations File of the guest list for subsequent direct contact ✓ ✓ Sponsorship contribution 6,390 € 10,490 € Media information 2021 38
How to reach us Head of sales Editor-in-chief Thorsten Soff Arnulf Ramcke Phone 069 7595-2253 Phone +49 711 2133-305 thorsten.soff@dfv.de a.ramcke@matthaes.de Sales consultant Josipa Burić Phone +49 711 2133-364 j.buric@matthaes.de Matthaes Verlag Our general Terms and Conditions can be found online at: www.english.dfv.de/service/generalterms
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