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Employment Law Commentary Volume 22, No. 1 January 2010 Social Media and the Workplace By John R. Lanham Social media has undergone exponential an employee could inadvertently share growth over the past few years, with confidential business information, such profound consequences for employers. as a pending acquisition, that harms the Social media – characterized by employer or raises securities law issues. accessibility, interactivity, and Management increasingly recognizes technology – includes blogs, wikis these risks. One recent survey revealed (interlinked collaborative web sites), that sixty percent of executives say photo-sharing sites, and Internet forums they have “‘a right to know’ how their and extends to social networking utilities employees portray themselves and their like MySpace and Facebook. The public organizations online.”3 Only seventeen has turned to these information outlets percent of the executives, however, with surprising speed. For example, said their company has a program for Facebook had approximately 5.5 million “monitoring and mitigating risks related active members in December 2005.1 In to social networks.”4 Such an approach December 2009, it reached in excess to employees’ online conduct, combined 2 of 350 million active members. In with the ever-increasing presence of addition to access via computers, many social media, creates a significant liability social media sites are accessible using risk for employers. mobile phone–based applications or, like Twitter, through mobile phone SMS This alert provides a sampling of U.S. messaging. This allows for immediate, state and federal laws that may affect a and often public, broadcasting of users’ company’s monitoring of its employees’ opinions or conduct. involvement in social media. These laws can vary significantly between Social media technology has a significant jurisdictions, so it is important that impact on the workplace. Employees an employer discuss this subject may upload personal information that an with counsel. 5 Employees’ online organization believes is inconsistent with communications may gain legal its image or mission. Social media also protection based on either the privacy or provides a venue for groups of employees the substance of the communications. In to discuss work-related issues outside order to avoid exposure to considerable of management oversight. Moreover, liability, employers should develop an
employ me nt law co mme ntary approach to personal online conduct content they post to a public site. For the issue of whether the manager’s and apply that approach in both example, a California court of appeal informal promises created a policy and practice. held that a MySpace user had no reasonable expectation of privacy. reasonable expectation of privacy for a I. Privacy Issues post she made on her page, despite the Employers should check with Social media and electronic fact that her MySpace page identified counsel to determine the parameters communications raise unique issues her by first name only and that she of protection of the common law for workplace privacy. Employees in deleted the post after six days.6 Some and state constitutions where they the U.S. may derive privacy rights social media sites, however, allow do business. In addition, some from an array of federal and state users to restrict access to information states require employers to provide laws. This section provides examples to a select group of individuals or use notice to employees who are under of these laws, which include common- password protection. Under these electronic monitoring.10 Employers law privacy rights, state constitutional circumstances, at least one court has should therefore have a clear policy rights, and statutory restrictions. suggested that an employee may have a about electronic monitoring. reasonable expectation of the privacy of A. Common Law and State B. Statutory Privacy Protections the communications or information.7 Constitutional Privacy Protections Employees’ electronic Most states permit common-law Second, a court is likely to give communications may also trigger claims for invasion of privacy, and employee handbooks and company statutory privacy protections. some states, such as California, also policies weight in determining Electronic and wire communications provide constitutional privacy rights whether an employee had a are subject to a variety of laws, that may apply to private-sector reasonable expectation of privacy. This is particularly the case when including the Federal Wiretap Act, employers. These legal theories a handbook clearly states that the Stored Communications Act consider whether the individual had a reasonable expectation of company property is not for private (“SCA”),11 and state surveillance privacy and whether there was a use, and that the company may and wiretap statutes. The most serious or offensive invasion of that monitor employee e-mail and common cause of action for social expectation of privacy. From an computer usage. 8 These decisions media–related claims has been the employer’s perspective in monitoring underscore the importance of Stored Communications Act (SCA). social media use, a key factor is adopting a social media and The SCA prohibits the knowing or whether employees have a reasonable electronic communications intentional unauthorized access to “a expectation of privacy in their social policy. Employers should note, facility through which an electronic media communications. Employees’ however, that a court may consider communication service is provided.”12 reasonable expectations of privacy management’s practices as well Practically speaking, this includes may be affected by both the nature as company policy. In Quon v. unauthorized access to a password- of the social media communication City of Ontario, the Ninth Circuit protected e-mail account or social found that a manager’s informal and the employer’s electronic networking group. State statutes promise about privacy created a communications policy. reasonable expectation of privacy, covering electronic communications First, many social media sites make notwithstanding a written policy and wiretaps also exist, so employers user content available to the public. that reserved the employer’s rights should consult with counsel Typically, employees do not have a to monitor.9 The U.S. Supreme concerning all of the surveillance laws reasonable expectation of privacy for Court recently granted certiorari on to which they may be subject. morrison & foerster llp — page 2
employme nt law co mme ntary The SCA permits a person to access to a website because, while he so employers should consult with authorize a third party’s access to was on a list of people allowed access, counsel if they operate in a state stored electronic communications if there was no evidence that he had with an off-duty conduct statute. (i) the person is the provider of the actually logged in to the website.16 Generally, however, these statutes service, or (ii) the person is a user of Moreover, the consequences of a restrict an employer’s ability to the service and the communication SCA violation can be serious. The discipline employees for engaging is from or intended for that user. 13 statute creates criminal liability for in legal activities while not at work. Accordingly, the SCA usually intentional unauthorized access and In the social media context, these allows an employer to access stored courts may allow recovery of punitive statutes may, for example, limit an communications located on its damages and attorney fees without employer’s ability to terminate an own systems. In comparison, the a showing of actual damages.17 employee who posts photographs SCA limits an employer’s ability to State statutes may contain similar of himself drinking alcohol and access stored communications that restrictions and penalties. smoking tobacco. are maintained by a third-party II. Protections Based New York’s off-duty conduct service provider, without the user’s on the Substance of the restricts employers’ ability to authorization.14 In theory, therefore, Communication take adverse employment action an employee could authorize a In addition to privacy (including hiring, pay, workplace supervisor to access a password- considerations, employers setting conditions, and termination) against protected third-party social media a social media policy should also employees engaged in recreational site, such as by providing his or consider laws that protect the activities.19 The statute contains her login information. In practice, substance of employees’ online exceptions, such as restrictions based however, employers must exercise conduct. It will surprise some on conflicts with the employer’s caution with this exception. A jury employers to learn that, even in a business interests. In application, recently found that an employer state with at-will employment, there courts have taken a fairly limited violated the SCA by accessing a may be restrictions on disciplining view of what constitutes a restricted-access employee chat group employees for their comments and “recreational activity.” For example, on MySpace, using an employee’s actions. For example, in some courts have found romantic login information. The jury states employers are restricted in relationships 20 and picketing 21 not rejected the employer’s argument disciplining employees for their legal entitled to protection. that the employee had authorized conduct outside the workplace. In her managers to access the chat addition, employers need to carefully Colorado’s off-duty conduct statute group, following the employee’s approach statements regarding is slightly narrower than New testimony that she felt she “had” to workplace conditions or the terms of York’s version, as the Colorado give management her password to a employment, even if they are critical statute only protects employees from private MySpace group and that she of the company. termination. The Colorado statute thought she “probably would have also provides three exceptions for: gotten in trouble” if she did not turn A. Off-Duty Conduct Statutes (i) restrictions relating to a bona over the password. 15 Additionally, Some states, including Colorado and fide occupational qualification; (ii) courts have interpreted this exception New York, have enacted legislation restrictions relating to employment narrowly. For example, the Ninth to protect employees’ conduct activities of a particular employee Circuit concluded that an employee outside the workplace.18 These or group of employees rather than was not a “user” who could authorize statutes vary in scope and effect, all employees; and (iii) restrictions morrison & foerster llp — page 3
employ me nt law co mme ntary necessary to avoid a conflict of B. National Labor Relations Act report wrongdoing within their interest or the appearance of a In addition to legal off-site conduct, employer company. For example, conflict of interest with employees’ employees’ communications both the Sarbanes-Oxley Act and responsibilities. 22 In Marsh v. Delta regarding the terms and conditions OSHA protect whistleblowing Air Lines, a Colorado U.S. District of employment may enjoy legal employees.29 Many states have Court found that an implied duty protection. The National Labor also enacted protections for of loyalty with regard to public Relations Act (“NLR A”) protects whistleblowers. Courts have not communications was a bona fide employees involved in unions and clearly established that whistleblower occupational qualification under collective bargaining. In addition, protections apply to social media, the statute. 23 The court then the NLR A gives employees the and it is not certain that a social concluded that an employee’s letter media communication satisfies some right to “engage in other concerted in a local newspaper, criticizing statutes’ requirements to assist in an activities for the purpose of Delta’s customer service, breached investigation. Nonetheless, employers collective bargaining or other his duty of loyalty and that the should take whistleblower protections mutual aid or protection.”25 This off-duty conduct statute did not into account when creating a social does not mean, however, that protect him from termination. But media policy. This will also provide employees have carte blanche to it is insufficient to assume that an a good opportunity for assessing criticize an employer under the employee may be terminated for internal reporting systems and NLR A. Generally, the independent off-site comments that relate to his reminding employees about the actions of a single employee are or her employment. A Colorado proper ways to raise their concerns. not considered concerted activity, appellate court recently questioned unless he or she is attempting to Additionally, federal and state anti- Marsh’s precedential value and enlist other employees, or is acting discrimination laws may restrict read the off-duty conduct statute based on prior concerted activity. 26 an employer’s ability to discipline to protect an employee complaint The employee’s actions must also employees for communications about workplace safety made to relate to the terms and conditions that could be viewed as complaints OSHA on the employee’s personal of employment. 27 Additionally, of discrimination. For instance, time. 24 Colorado employers could egregious or profane statements not Title VII of the Civil Rights Act try to avoid this uncertainty by made “in the heat of discussion” may of 1964 makes it “an unlawful establishing a handbook policy that not be protected, even if the conduct employment practice for an employer employees owe the company a duty occurred in the course of otherwise to discriminate against any of his of loyalty. protected activity. 28 Even with these employees . . . (1) because he has If an employer does business in qualifications, it is conceivable that opposed any practice made an a state with an off-duty conduct an employee’s communications about unlawful employment practice by statute, it should work with working conditions or a difficult this subchapter, or (2) because he counsel to ensure its approach manager could become concerted has made a charge, testified, assisted, to social media and electronic activity, particularly if the employee or participated in any manner in communications does not conflict directs these communications at an investigation, proceeding, or with applicable law. It should other employees. hearing under this subchapter.”30 also discuss any specific concerns The Supreme Court recently about off-site conduct in order to C. Whistleblowing and Retaliation construed “oppose” broadly to determine if statutory exceptions A patchwork of federal and state include actions beyond active or could apply. statutes protects employees who consistent behavior.31 Under this morrison & foerster llp — page 4
employme nt law co mme ntary broad definition, it is possible that policy.34 The court found that the employers should clearly delineate making a complaint through social attorney-client privilege outweighed what type of conduct is permitted. media could constitute opposition. It the company’s stated policy that An effective social media program is therefore important that employers e-mail is not private. The court then will take a two-pronged approach take seriously any comments related concluded the law firm’s review of that covers both written policy and to the treatment of a protected the e-mail was “inconsistent with” management training. class, regardless of the form of the state ethical rules and remanded First, employers should adopt communication. for consideration of sanctions and written policies governing electronic disqualification. Stengart is in D. Wrongful Termination communications and ensure that the process of appeal to the New employees and management observe Similar to Fourth Amendment Jersey Supreme Court, and has been the policies in practice. Having a unreasonable search concerns, private distinguished by the employee’s use written policy is important not only employers typically do not confront of a personal, rather than corporate, because it can help shape employee First Amendment freedom of speech e-mail service.35 It serves, however, as conduct, but also because courts issues. Some courts, however, an important reminder that attorneys afford employer policies weight in have considered whether the First should be familiar with applicable a common-law privacy analysis. Amendment, or similar rights in ethical rules, particularly for new The substance of an electronic state constitutions, might create a issues like electronic communications. communications or social media clear mandate of public policy for policy should take the employer’s wrongful termination torts against III. Employer Policies organization needs into account. For private employers. 32 In addition, state In order to mitigate the risk of liability employers that value confidentiality, statutes may specifically create a cause under the laws discussed above, it is adopting a bright-line prohibition of action against private employers important that an employer adopt of social media communications for disciplining employees’ exercise of a cohesive approach to social media related to the employer’s business may First Amendment rights.33 communications. This approach will sound appealing. This approach, need to be tailored to the applicable however, could run afoul of the E. Attorney-Client Privilege laws and the nature of the employer’s National Labor Relations Act, state If a dispute over an employee’s online organization, as well as the employer’s off-duty conduct statutes, and activities ends in litigation, counsel specific concerns about social media. whistleblower or anti-retaliation should exercise caution in reviewing For example, some organizations may protections. The better approach is employee electronic communications. be concerned about their public image, to urge employees to separate their An employee’s communications with while others will want to prevent the personal and professional digital a personal attorney may be privileged inadvertent disclosure of confidential lives. For example, an employer even if they were made using company information. Additionally, social could consider restricting the use of property. In Stengart v. Loving Care media may be an asset to sales and personally-owned technology at work Agency, Inc., a New Jersey appellate client-oriented businesses, as it and prohibiting the use of company- court recently held that an employee’s allows employees to keep in contact owned equipment for social media. e-mails with her attorney, made with potential customers. For such Employers should also clearly explain using a web-based e-mail account employees, companies can encourage that employees are prohibited from on a company computer, remained the use of social networking sites with sharing any confidential information, privileged even in the presence of a a professional, rather than social, whether through social media or company electronic communications emphasis. Even in these situations, otherwise. Additionally, an electronic morrison & foerster llp — page 5
employ me nt law co mme ntary communications and social media communications, companies that Local%20Assets/Documents/us_2009_ ethics_workplace_survey_220509.pdf. policy should explain that the involve themselves or their employees 4 Id. at 5. employer reserves and exercises the in social media face additional 5 Laws regulating this area also vary right to monitor all communications considerations. Notably, the Federal significantly in foreign jurisdictions, such as made using company property. The Trade Commission recently updated European Union Member States. policy should also remind employees 6 See, e.g., Moreno v. Hartford Sentinel, Inc., its Guides Concerning the Use of 172 Cal. App. 4th 1125 (Cal. Ct. App. that they are subject to discipline Endorsements and Testimonials. 2009). for inappropriate electronic The updated standards provide 7 See Pietrylo v. Hillstone Rest. Group, 2008 communications. Importantly, U.S. Dist. LEXIS 108834, at *17-20 that material connections between (D.N.J. Jul. 24, 2008). employers should offer training to endorsers and advertisers must be 8 The Seventh Circuit held that when an employees on the appropriate use of disclosed, and specifically apply this employer “announced that it could inspect the laptops that it furnished for the use of social media under this policy. rule to social media.36 This rule may its employees,” an employee could have no affect employees’ personal social reasonable expectation of privacy under the Second, employers should train Fourth Amendment for files on the laptop. media use, such as blogs. Among Muick v. Glenayre Elecs., 280 F.3d 741, supervisors and managers on how other safeguards, employers should 743 (7th Cir. 2002). Some district courts to handle social media issues. To reached a similar conclusion for common- be clear that employees must identify law invasion of privacy claims. See, e.g., date, the bulk of litigation over themselves as such if they comment Thygeson v. U.S. Bancorp, 2004 U.S. Dist. employee social media use has LEXIS 18863, at *68-70 (D. Or. Sept. 15, on a company-related issue and state 2004). focused on management’s conduct, that they are expressing only their 9 See Quon v. City of Ontario, 529 F.3d 892, rather than the substance of the 897 (9th Cir. 2008), cert. granted, 2009 own views. Employers involved in employees’ communications. This U.S. LEXIS 9058 (U.S. Dec. 14, 2009). social media should also consider training should include instruction 10 For example, some states like Delaware on handling privacy issues related to compliance with securities laws, and Connecticut require employers to give notice to employees who will be subject to employee use of technology. While including Regulation Fair Disclosure, electronic monitoring. See Conn. Gen. Stat. a written social media and electronic which governs disclosure of material § 31-48d; 19 Del. C. § 705. nonpublic information, and the 11 The Wiretap Act, 18 U.S.C. § 2510 et seq., communications policy may change is more formally referred to as the Electronic employees’ reasonable expectations of applicability of safe harbor protections Communications Privacy Act (“ECPA”). for forward-looking information. The Stored Communications Act is codified privacy, it may not affect less flexible at 18 U.S.C. § 2701 et seq. A violation laws like the Stored Communications of the ECPA, unlike an SCA violation, Though the law in this area may be requires “interception” of the contents of a Act. Employers should therefore communication contemporaneous with the unsettled, there are no signs that the instruct managers to contact human communication. See Konop v. Hawaiian growth of social media is waning. Airlines, Inc., 302 F.3d 868, 878-79 (9th resources or legal counsel before Cir. 2002). The ECPA is therefore a By adopting a plan for handling attempting to gain access to non- less likely cause of action for employer social media, employers will be able monitoring of social media, which typically public employee communications. involves accessing stored information. to handle emerging personnel issues Employers should also consider However, if the employer is engaged in efficiently, consistently, and legally. “real-time” interception or monitoring of training management to treat an employee’s postings or other electronic employees’ work-related social media communications, employers must consider ------------------ limitations under the ECPA as well. comments with the same seriousness 1 Facebook, Facebook: Timeline, http://www. 12 18 U.S.C. §§ 2701, 2707. facebook.com/press/info.php?statistics#/ as workplace complaints. press/info.php?timeline. 13 18 U.S.C. § 2701(c)(2). Finally, while this alert addresses 2 Id. 14 This issue arose in Quon v. Arch Wireless, in which the Ninth Circuit determined 3 Deloitte LLP, 2009 Ethics & Workplace employer monitoring of that the SCA did not allow an employer to Survey Results at 2 (2009), http://www. employees’ personal social media receive the content of text messages sent by deloitte.com/assets/Dcom-UnitedStates/ morrison & foerster llp — page 6
employme nt law co mme ntary its employees through a third-party pager service—even though the employer paid for that service. See 592 F.3d 892. This newsletter addresses recent employment law devel- 15 See Pietrylo v. Hillstone Rest. Group, 2008 U.S. Dist. LEXIS 108834, at *8-10 (D.N.J. Jul. 24, 2008). opments. Because of its generality, the information provided herein may not be applicable in all situations 16 Konop, 302 F.3d at 880. and should not be acted upon without specific legal advice based on particular situations. 17 Van Alstyne v. Elec. Scriptorium, Ltd., 560 F.3d 199, 209 (4th Cir. 2009). 18 California has also enacted an off-duty conduct statute. The statute is broadly worded and authorizes Editor: Lloyd W. Aubry, Jr., (415) 268-6558 the Labor Commissioner to assert “[c]laims for loss of wages as the result of demotion, suspension, or San Francisco discharge from employment for lawful conduct occurring during nonworking hours away from the ------------------------------------------------------------ Lloyd W. Aubry, Jr. (415) 268-6558 employer’s premises.” Cal. Lab. Code § 96(k). California courts, however, have limited this provision laubry@mofo.com to “recognized constitutional rights,” in essence concluding that it does not contain substantive James E. Boddy, Jr. (415) 268-7081 protection beyond existing law. Barbee v. Household Auto. Fin. Corp., 113 Cal. App. 4th 525, 534 (Cal. jboddy@mofo.com Ct. App. 2003). Karen Kubin (415) 268-6168 kkubin@mofo.com 19 N.Y. Lab. Law § 201-d. Linda E. Shostak (415) 268-7202 lshostak@mofo.com 20 State v. Wal-Mart Stores, 207 A.D.2d 150 (N.Y. App. Div. 3d Dep’t 1995). Eric A. Tate (415) 268-6915 21 Kolb v. Camilleri, 2008 U.S. Dist. LEXIS 59549 (W.D.N.Y. Aug. 1, 2008) (decision of magistrate etate@mofo.com judge). Palo Alto ----------------------------------------------------------- 22 C.R.S. 24-34-402.5(1). Christine E. Lyon (650) 813-5770 clyon@mofo.com 23 Marsh v. Delta Airlines, 952 F. Supp. 1458, 1462-63 (D. Colo. 1997); but see Watson v. Pub. Serv. Co., Joshua Gordon (650) 813-5671 207 P.3d 860, 864 (Colo. Ct. App. 2008) (noting no Colorado court of appeals has adopted Marsh), jgordon@mofo.com cert. denied, 2009 Colo. LEXIS 436 (Colo. 2009). David J. Murphy (650) 813-5945 dmurphy@mofo.com 24 Watson, 207 P.3d at 864. Raymond L. Wheeler (650) 813-5656 rwheeler@mofo.om 25 29 U.S.C. § 157. Tom E. Wilson (650) 813-5604 26 See generally NLRB v. Mike Yurosek & Son, 53 F.3d 261, 264-66 (9th Cir. 1995). twilson@mofo.com 27 Id. at 266-67. Los Angeles ------------------------------------------------------------ Timothy F. Ryan (213) 892-5388 28 See Media Gen. Operations, Inc. v. NLRB, 560 F.3d 181, 186 (4th Cir. 2009); see also Timpte, Inc. v. tryan@mofo.com NLRB, 590 F.2d 871 (10th Cir. 1979). Janie F. Schulman (213) 892-5393 jschulman@mofo.com 29 18 U.S.C. § 1514A; 29 U.S.C. § 660. New York 30 42 U.S.C. § 2000e-3(a). ------------------------------------------------------------ Miriam H. Wugmeister (212) 506-7213 31 Crawford v. Metro. Gov’t of Nashville & Davidson County, 129 S. Ct. 846, 851 (U.S. 2009). mwugmeister@mofo.com Washington, D.C./Northern Virginia 32 Courts in California and some other states have rejected private-sector wrongful discharge claims based ------------------------------------------------------------ on public policy of the First Amendment. See, e.g., Grinzi v. San Diego Hospice Corp., 120 Cal. App. Daniel P. Westman (703) 760-7795 dwestman@mofo.com 4th 72, 83 (Cal. Ct. App. 2004). The Third Circuit, however, recognized a tort for wrongful discharge in violation of public policy set by the First Amendment of the U.S. Constitution and the Pennsylvania San Diego Constitution. Novosel v. Nationwide Ins. Co., 721 F.2d 894, 900 (3d Cir. 1983). Other courts have ------------------------------------------------------------ Craig A. Schloss (858) 720-5134 questioned whether Novosel remains good law. See, e.g., Tiernan v. Charleston Area Med. Ctr., Inc., 506 cschloss@mofo.com S.E.2d 578, 588-90 (W. Va. 1998); Grinzi, 120 Cal. App. 4th at 83. Denver ------------------------------------------------------------ 33 See Conn. Gen. Stat. Ann. § 31-51q. Steven M. Kaufmann (303) 592-2236 skaufmann@mofo.com 34 Stengart v. Loving Care Agency, 408 N.J. Super. 54, 61 (App. Div. 2009). London 35 Alamar Ranch, LLC v. County of Boise, 2009 U.S. Dist. LEXIS 101866 (D. Idaho Nov. 2, ------------------------------------------------------------ Ann Bevitt 44-20-7896-5841 2009) (finding attorney-client communications made using company e-mail, with an electronic abevitt@mofo.com communications policy in place, not privileged). 36 For more information on the updated Guides Concerning the Use of Endorsements and Testimonials, see our legal update at http://www.mofo.com/news/updates/files/16050.html. ------------------ If you wish to change an address, add a subscriber, or comment on this newsletter, please write to: Wende Arrollado Morrison & Foerster LLP 12531 High Bluff Drive, Suite 100 John R. Lanham is an associate in our San Diego, California 92130 warrollado@mofo.com Denver office and can be reached at www.mofo.com (303) 592-2278 and jlanham@mofo.com. ©2010 Morrison & Foerster LLP. All Rights Reserved. morrison & foerster llp — page 7
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