Our Stories - Experiences - Determination - By Barba Gaoganediwe GTA Acting CEO 04th July 2021 Proudly SA Webinar
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Our Stories - Experiences - Determination
Igniting the Gauteng Township Economy Through Shared Stories, Co-Creation and Agglomerated Efforts
By Barba Gaoganediwe
GTA Acting CEO
04th July 2021
“Our purpose is to build, rebuild and build again” – Eisenhower
Building and Reviving Township Economy ❑The nature of the task at hand requires input and engagement from multiple role-players to build a customer and people-centric Township Economy that is resilient, robust, developmental and glocal. ❑ Benefits gained by focusing on building are massive, transformative, authentic and long-lasting. ❑By building credibility and trust in this collective work, we are enhancing our vision of a Gauteng City Region that leverage its people, knowledge and open avenues for sustainability and growth. ❑Influencing the National and Provincial spatial planning and economic recovery agenda towards a data and insights driven recovery and growth ❑Gauteng account for almost 33% of the National GDP and just under 10% of Africa’s GDP
“Forget mistakes. Forget failures. Forget everything except what you are going to do right now and do it. Today is your lucky day.” ― Will Durant
Six of the Top Ten Biggest Townships in South Africa
are in GAUTENG
POSITIONING:
Your Bleisure Experience – Starts Here!
LEISURE BUSINESS EVENTS LIFESTYLE
Taking a break Business / organization breakaways Engendering Creative, Sporting, Musical GP
breakthrough to the world
PROPOSITION The break that breaks new ground starts here The business break that breaks new ground The breakthrough that breaks new ground the
#GPLifestyle way
FUNCTIONAL FACTS 1. Source market relevant facts 1. Bid Target Success Factors & Processes 1. Partnership Selection Criteria
FUNNEL 2. In-bound value chain facts 2. Successes in non-recorded hosting's 2. Partnership Selection Process
3. In-GP logistical facts 3. Delegate Boosting Factors – Infusion of lifestyle 3. Partnership Categories that support visitor
economy
FIRST-CLASS FEATURES 1. Nature-made Features 1. MICE Infrastructure Features 1. Creative GP-Talent Exceptionalism
2. Man-made Features 2. World Leading Professionals / Personalities 2. Purpose-built places, spaces, brands, IP
3. Combination Features 3. World Leading Innovations / Solutions 3. Proprietary Events and Annual Calendar
4. GP Expert Club
FUN-FEELINGS FEATURES 1. 9 Pillars Experiences 1. Business Events Pillars 1. Globally Competitive, Locally Focused
2. Authentic People Experiences 2. MICE Experiences Exceptionalism
3. Combination Experiences 3. Combination Experiences 2. Innovation Exceptionalism
3. Big City Vibes
EXPRESSION Humanity starts here! Ingenuity, profitable partnerships starts here! Exceptional lifestyle and entertainment starts here!
PLATFORMS Storytelling Bidding Leveraging
MESSAGE #ShareGP 6 #GautengMeansBusiness #GPLifestyle
Gauteng Tourism Authority - Township Tourism Economy Rebuilding Efforts
GP Creative Economy in
Tourism Culture
Spaces
Creative
Places Experiences
GP Creative Economy in Tourism Culture
• Creative tourism has grown in SA, focuses on a new kind of tourist interested in active learning experiences and
meaningful interactions with local people.
• Typically include arts, crafts and design activities; musical experiences; encounters in the field of health, healing and
spirituality; cooking and gastronomy; or heritage and storytelling activities.
• Creative tourism has a potential role in reshaping township tourism in a responsible manner
• Creative tourism provides several avenues for catalysing economic opportunities to locals,
upgrading physical township spaces.
• Creative Economy has made an important contribution to the establishment of creative precincts, which bring together
creative firms in a single district. Tourism services such as accommodation, restaurants, shopping facilities and markets
have played a significant role in developing such precincts.
• The challenge is how this current dominant approach to township tourism may be reconfigured to offer a more sustainable
alternative that provides a less demeaning experience for the residents of informal settlements and a more authentic
experience for visitors, while also helping to combat local unemployment and poverty levels through generating economic
opportunities and upgrading township spaces.
Kokota GP | Case Study
#KokotaGP – Home of Amapiano Gauteng Drawcard Case Study Amapiano is a style of house music that emerged in South Africa in 2012. It is distinguished by high pitched piano melodies, Kwaito basslines, low tempo 90s South African house rhythms and percussions from another local subgenre of house known as Bacardi. In 2020 GTA initiated The ‘Kokota GP’ promotional drive intended to aggressively claim the space and confirm Gauteng as the “Home of Amapiano”. Amapiano, also affectionately called "the yanos", is the new craze in the streets of South Africa. The house music subgenre started in the townships of Gauteng cities Pretoria and Johannesburg. It's now one of the most popular genres in the country. Serves as a major drawcard for increased visitation to the province.
Digital Technologies and the Township Visitor Economy: #GautengEats Case Study
Digital Technologies and the Township Visitor Economy: #GautengEats – Township Restaurants Golden Plaque Grading
Township Visitor Economy Digital Technologies
Township Tourism
Hubs
Infrastructure
Upgrades and
Maintenance –
Community Based
Youth CorpsVISION FOR GAUTENG EVENTS
STRATEGY
“The Gauteng We All Want”
“Africa’s Must-See, Vibrant, Big City Visitor Experience”
Growing Gauteng Together
Gauteng Tourism Sector Strategy
Gauteng: The Home of Vibrant Events:
• that celebrate all;
• drive trade, investment & knowledge to Gauteng
• attract visitors to & around the province
Gauteng Creative Industry Strategy
“The Home of Champions”
Gauteng Sports Strategy
“The Hub of Africa’s Creative & Cultural Industries”
“A competitive Conventions & Events City Region”SUPPORTING SMMES
Events are pivotal in creating opportunities for SMMEs and the Township Economy in Gauteng
Event Bidding & Hosting, plays a facilitation and developmental role for SMMEs
Facilitation of business and supplier opportunities for SMMEs/Township Economy across
Gauteng’s 10 High Growth Sectors
The specific objectives for SMMEs/township economy will be identified during the 7-step event
classification, adjudication and selection process
Development of SMMEs/Township Economy in the eventing sector to support the implementation
of this strategy
Gauteng’s 10 High Growth Sectors Events Industry Suppliers
Facilitation Role for SMMEs/ Events Developmental Role for Event
Township Economy Supporting Industry SMMEs/ Township
SMMEs/ Economy
Facilitation of Linkages to SETAs for Training
business and
Township
& Development opportunities & Incubation: Project Event Training &
supplier Department of Small Business
Economy in Development
Gauteng Management,
opportunities Development Programmes – GCEB
Mentorship & Event & CATHSETA
incubation SupportTourism Sector Skills and Graduates Placement Programme
Tourism Safety Monitors Programme
“Enthusiasm is Common but, Endurance is Rare” –
Angela Duckworth
• Working Together We Can Build a Competitive and Resilient Township
Tourism Economy in the Golden Province that drives National Norms &
Standards and tap into the opportunities presented by the Africa Free
Trade Agreement.
• Gauteng is Ready to Lead the Country’s Economic Recovery Efforts
• We are ready to provide Proudly SA local solutions for global challengesTHANK YOU www.gauteng.net @visitgauteng @Ilovegauteng #GautengMeansBusiness
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