Open Europe Consulting Sustainable Business Strategy 2017-2020 - by Andrea Mewaldt
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Open Europe Consulting Sustainable Business Strategy 2017-2020 by Andrea Mewaldt December 2016 / Up-date: December 2017
Content Introduction 3 1. About Open Europe Consulting 4 1.1. Mission 4 1.2. Value Proposition 4 1.3. OEC Team 5 2. OEC Business Fields 5 2.1 Digitalisation and Industry 4.0 5 2.2. Business Field 1: Internationalisation 6 2.3. Business Field 2: Training & Coaching 6 2.4. Business Field 3: Education Export 7 2.5. Business Field 4: CSR & Shared Value 8 2.6. Business Field 5: Development of Civil Society 8 2.7. Business Field 6: EU Projects and Funding 9 3. OEC Competitive Advantages 11 4. Strategic Regional Foci 12 4.1. Western Balkans 12 4.2. Baltic Sea Region 13 4.3. Central and Latin America 13 5. Business Development 14 5.1 Stakeholder Analysis 14 5.2. Benchmarks of the German Consulting Branch 15 5.3. Business Strategies 16 5.3.1. Business Strategy 1: OEC Project Ownership 16 5.3.2. Business Strategy 2: Cooperation with Foundations and Development Banks 16 5.3.3. Business Strategy 3: Sustainability Reporting as New Consulting Service 17 5.3.4. Business Strategy 4: Competence in Community-Owned Projects 17 1
5.3.5. Business Strategy 5: Scientific Research and Publications 17 5.3.6. Business Strategy 6: Promoting Visibility of OEC Brand and Services 18 5.4. Timeline of Business Development 18 6. Organisational Development 19 6.1 Cloud-based Strategic and Operational Planning 19 6.2. Human Resources Development 19 6.2.1. Team Development, Diversity and Equal Opportunities 19 6.2.2. Further Education 20 6.3. Sustainable Management 20 6.3.1 Declaration of Conformity 21 6.3.2 EFFAS Performance Indicators 21 6.3.2 Materiality and Stakeholder Dialogue 21 6.3.3. Corporate Social Responsibility 22 6.3.4 Compliance 23 6.4. Process Management 23 6.4.1. Quality Management 23 6.4.2. Cloud-based Project Management 24 6.4.3. Project Controlling 24 6.4.4. FinTech 24 6.4.5. External Travel Management 24 6.4.6 IT-Security and Data Protection 25 6.5. Co-Working Space 25 6.6 Trademark 25 6.7. Succession Strategies 25 6.8. Timeline of Organisational Development 26 2
Introduction This sustainable business strategy was developed in to steps: at first via the participation of Ms. Andrea Mewaldt, owner and founder of Open Europe Consulting (further in the text: “OEC”) in the HelfRecht Planning Days for Entrepreneurs in October 2016, and secondly via a participative enclosure meeting together with the entire OEC Team in December 2016. The chosen strategy’s time horizon is manageable and ends together with the EU Framework 2014-2020, so that the following OEC strategy may consider possible new EU policies. The implementation of the strategy is based on sustainable behaviour of OEC management, consultants and service providers and has to comply with the Declaration of Conformity of the Sustainability Code. Furthermore, the implementation of the OEC strategy is supported by the usage of virtual HelfRecht Planning System “Lead Air”. Annually, the strategy will get up-dated. 3
1. About Open Europe Consulting 1.1. Mission With the overall objective to promote economic and social prosperity Open Europe Consulting mainly operates in Eastern, Central and South-Eastern Europe and German speaking countries. The company name Open Europe Consulting stands for a programme aligned to the European idea and its connected democratic values, which can be realized only in open and mutually respectful communication and cooperation between people from different countries. “We empower changes.” OEC empowers the clients for innovation and change. It streams to expand their clients capacities encouraging them to carefully choose which kind of consulting services, training or practical support they actually need to implement a projects. Project ownership of clients and partners, stakeholder involvement, participation and co-creation from project development to project evaluation is an asset. By many change processes, it has been shown that OEC successfully manages complexity of cross-sectoral cooperation between different parties and cultures. 1.2. Value Proposition Open Europe Consulting is committed to the strategic approach of “Creating Shared Value” (Porter and Kramer, 2012): our economic activities are targeting to creating at the same time an added value for society. This means that the generation of economic is always directly combined with the generation of the social, ecologic or cultural values in the target countries. In 2001, as pioneers we have already been starting with this positioning in the consulting market. What in the beginning was unusual and need to be explained in the meantime became a competitive advantage. 4
1.3. OEC Team Ms. Andrea Mewaldt began her consulting work in 1991 in Lithuania. Since then, she has been involved in the process of economic and social development in Europe and evolved the work with her team, clients and business partners. The OEC team incorporates professional interdisciplinary skills in the areas of business, management, politics, social work, education and law. Cultural and linguistic skills of the international team from Germany, Eastern, Central and South-eastern Europe comes into the equation of doing successful consulting business. Currently, the entire OEC team consists of 9 employed and free-lanced consultants and additional of contracted accounting, tax and marketing offices and IT support. 2. OEC Business Fields Change management requires attention and it needs a clear vision of all participants about where to go. Goals are economic, social, ecological and/or cultural. Due to a careful analysis, together with their clients OEC team daily develops integral solutions - international, cross-sectoral and sustainable. The following mind maps, regarding to six practice areas, show the full scope of complexity of OECs` cross-sectoral work together with their clients and stakeholders. Whether projects are short- or-long term projects, large or small ones they all need to be managed well in order to succeed. Mind maps show in detail all services. There is 25 years of business expertise proven by numerous of references. 2.1 Digitalisation and Industry 4.0 Digitalisation and industry 4.0 are the top themes for future development. This thematic focus is of extraordinary importance with regard to customers’ projects and OEC organisational development and is part of all business OEC business fields, in industries and SMEs as well as in civil society, education and science. 5
2.2. Business Field 1: Internationalisation OEC’s traditional service is business consulting on internationalisation. Based on years of experience in numerous industries and trade sectors from Eastern, Central and South-eastern Europe, there is wide network of contacts in various branches and cooperation with local lawyers, accounting and tax offices or marketing agencies. 2.3. Business Field 2: Training & Coaching OEC works on preparation of managers and their teams to international responsibilities and cooperation. It is about providing bespoke trainings tailored to specific needs of a client, based on corporate or organizational culture. 6
2.4. Business Field 3: Education Export Open Europe Consulting Company also supports clients that face with shortage of skilled workers abroad, or the ones that want to export their specific know-how. Thus, OEC together with their clients creates e. g. vocational training center according to the latest technological standards. Mind map below shows all the complexity of joint work with different customers in the consulting field "Education export". 7
2.5. Business Field 4: CSR & Shared Value Based on the “Tripple Bottom Line” Corporate Social Responsibility (CSR) and Creating Shared Value are management concepts for sustainable enterprises that take for social and ecological concerns while doing business. OEC supports their clients in sustainable management and reporting. 2.6. Business Field 5: Development of Civil Society Civil society development is essential to building democracy. OEC consults non- government organisations in their organisational development and creates innovative lighthouse projects involving various stakeholders also from the public and private sectors. Projects may promote social, cultural, ecological or educational issues on local regional, national or international levels. 8
2.7. Business Field 6: EU Projects and Funding To support all other OEC business fields in favour of the clients Open Europe Consulting verifies various private and public funding opportunities. E.g. OEC supports companies or organisations in settlement of EU projects. This includes e.g. building international and cross-sectoral partners’ consortia, concept development, writing application or support in project management while implementation. 9
General observing of attached mind maps leads to the conclusion that business fields mentioned above include some common activities. Interlinks and combinations of business fields build the required synergies for economic and social development. Both demand education export for example in combination with business internationalisation to train local staff and personnel or with building civil society through formal and informal education. Funding is asked in all business fields and some solution can be better developed by regional or international cooperation within an EU Project. Going international can be supported either by intercultural trainings or building international standards in sales and marketing; or it promotes the HR development of managers in the non-governmental field. There are plenty of possible combinations to show how important it is to take care about taking into consideration a broader picture when working on any change project. Good project management is essential for successful implementation of the same. 10
3. OEC Competitive Advantages It could be stated that OECs` competition includes numerous consulting and training companies that operate in East, South-East and Central Europe, or German-speaking countries. But why is Open Europe Consulting successful? The unique selling proposition (USP) of Open Europe Consulting is European development as overall target perused by a cross-sectoral approach that may involve industries, small and medium sizes enterprises, non-governmental organisations, public institutions, education and science, and politics. OEC is unique due to its comprehensive change mission towards economic and social prosperity, and due to its consequent value proposition giving emphasis on participation, democracy, human rights and sustainability. This is represented by the OEC six business fields that create synergies towards comprehensive development1. OEC started its business doing the same and still on going with it. OEC still benefits from its first movers’ advantage in Central and Eastern Europe, and its trustful relationships with clients and stakeholders over 25 years long. As well, OEC has been one of masterminds in cross-sectoral consultancy and a pioneer in building competence in fields like “CSR and Shared Value Management” or “Education Export”. During the last years, when these topics reached the core business of many companies and organisations the profound expertise of Open Europe Consulting is highly asked and recommended. The variety of business fields and countries where OEC operates is part of risk management. Many competitors in same size have the more focused consulting fields and operate regional, national or binational. In contrast OEC has the wider consulting portfolio and an international orientation. By this way Open Europe Consulting is able to balance volatile markets, e.g. during the financial crisis 2009 or with regard to political change like Russia, Eastern-Ukraine or Turkey as latest examples. At the same the 1 See point 2. OEC Business Fields 11
variety of business fields and countries gives the option to grow when all business fields get steadily developed. Regarding the business fields “Internationalisation” and “EU Projects and Funding” the OEC memberships in business organisations like “Global Partners Bavaria” and the “Forum of Medium-sized Businesses” is very supportive for business stabilisation. Young professionals appreciate working at Open Europe Consulting due to its market positioning combining economic and social perspectives. OEC receives more than enough highly qualified job applications from talents (students and graduates) who would be glad to join OEC. Thus, Open Europe Consulting is engaged to invite up to interns from various countries every year, growing a network of young managers in countries of operation. 4. Strategic Regional Foci 4.1. Western Balkans For 20 years OEC has been highly committed to rebuild economy and civil society in the Western Balkan region after Yugoslavia had fallen apart and the destroying war in the beginning of 90s. In the meantime the development accelerates but deficits in democracy are growing, and economic development, education and social security are obviously on-going challenges in a neglected part of Europe. Because OEC has built-up trust and reliable partnerships in various countries with clients and stakeholders of all societal sectors, change projects have become one of the main cash cows during last business years. In the coming years the Western Balkan region will remain a main regional focus to proceed with on-going processes and to develop new ideas and solutions for inhabitants’ better life conditions. 12
4.2. Baltic Sea Region The second main focus will be the Baltic Sea Region. OEC network in the Baltic Sea Region dates back to Ms. Mewaldt five years stay in Lithuania 25 years ago. Until 2009 OEC had an office operating in Vilnius that was closed due to financial crisis. However, the office in Poland continuously kept on working. End of 2016 OEC restarted the business and revitalized the networks in the three Baltic countries. According to market analysis together with a professor from the International School of Management in Vilnius special emphasis will be on social innovation, CSR & creating shared value projects, e.g. operationalized by community ownership projects (see point 5.4). Environmental projects are foreseen to be implemented for the entire Baltic Sea Region Projects including Poland. 4.3. Central and Latin America The world is one. After 25 years of development in Europe, OEC is going beyond. Following the strategy of German Government, Open Europe Consulting plans to expand its operations to Central and Latin American as the third regional focus. The goals of the German Government and its operative actions to foster cooperation comprise six broad areas which are in the scope of Open Europe Consulting: 1. Peace and security; 2. Human rights and the rule of law; 3. Economic and financial policy; 4. Resources, food and energy; 5. Employment, social affairs and health; 6. Development and sustainability.2 Preparing for this new business region OEC has employed a new consultant originally coming from Columbia, with experience in German development cooperation, in reconciliation processes and economic development. OEC will start in the region with projects proposals from Global Partners Bavaria network in the business field of internationalisation. For OEC this business field had 2 Source: Die Bundesregierung. Shaping Globalization – Expanding Partnerships – Sharing Responsibility. A strategy paper by the German Government. 13
dropped out under the EU Framework 2014-2020 (compare table 1, page 14). In contrary to the framework 2007-2013 during the following funding period, there was no priority given to internationalisation projects, any more. Thus, much less SME are going international into CEE and SEE markets; and a price competition between consultancies started that Open Europe Consulting did not take part in. Further, Cuba as a communist country that carefully opens his economy towards international markets is a great chance for OEC to use its competences in a new cultural and political context. Probably, some public funding can be used to support the business development in this new and promising regional focus. 5. Business Development 5.1 Stakeholder Analysis Due to the cross-sectoral OEC business we do have stakeholders from the four Quadruple Helix fields that are Business, Academia, Civil Society and Governance. Representing the current status in the following picture the main stakeholder are depicted, and how close and how important they currently are to OEC. In the next years we would like to build up closer connections with media and with development banks. Furthermore, we will increase the number of partnerships with private foundations. As described under 6.3 we will hold a stakeholder dialogue each year to better understand their needs and receive feedback about the OEC services. 14
5.2. Benchmarks of the German Consulting Branch In 2016 Open Europe Consulting reached the respective size to be considered by the Association of German Consultancy (BDU) as a market player that is asked to take part in benchmark studies of the German Consulting Branch. OEC reached the first category of 250.000 EUR to 400.000 EUR revenues. Until 2020 OEC’s target is to reach the second from five categories that is defined by revenues of 400.000 EUR to 1 Mio. EUR. OEC aims to steadily grow in the next four years. To benchmark and learn from consulting branch competitors OEC is going to introduce some selected key performance indicators (KPIs) that are suggested by BDU, e.g. 1. Profit-turnover ratio; 2. Revenue per consultant; 3. Degree of capacity utilisation; 4. Education expenditure ratio; 5. Overhead ratio; 6. Profit per partner. 15
5.3. Business Strategies 5.3.1. Business Strategy 1: OEC Project Ownership OEC has always been doing consultancy services taking co-responsibility for the clients’ targets. It was for ever since that clients and its partners have a project idea, any challenge or particular task like an evaluation OEC supports developing, solving and implementing, also providing capacities and expertise. Even when working on processes, sometimes on long-term changes, anyway project ownership lies by the client and its partners. The consequence of the clearly defined external role has always been limitation in generating income related to defined time and pricing. Often Stakeholder communication and project development was not sufficiently paid. In 2016 OEC started to take full project ownership on behalf of a client. This new role with full project responsibility brings new options to increase total revenues, to cover overhead cost or to finance OEC investments within the project budget. Thus, also regarding EU projects OEC will partly use the opportunity to take project ownership, either as applicant or partner. This gives OEC the chance to implement own innovative project ideas and to market them under own brand. Future ownership in EU project goes far beyond the previous praxis to develop projects and to be involved as expert or evaluator during project implementation. The aim under strategy 2017-2020 is to implement 1 to 2 projects per anno with OEC ownership. 5.3.2. Business Strategy 2: Cooperation with Foundations and Development Banks In the field of civil society development and education export main clients of OEC have been: non-governmental organisations, relief organisations, international organisations, and development aid. Often, these clients are not able to pay market prices for consulting due to own budget restrictions, granting guidelines and granting seals. Better prices in the field are paid by operating foundations, enterprise foundations and development banks. Thus, until 2020 the cooperation with enterprise foundations will 16
be extended and intensified. And with growing revenues (>500.000 EUR) as a prerequisite OEC will also reach for access to development banks. 5.3.3. Business Strategy 3: Sustainability Reporting as New Consulting Service Open Europe Consulting has developed a new consulting service within its business field “CSR and Shared Value”. End of 2016 OEC has got recognized as official training partner of the German Sustainability Code (Deutscher Nachhaltigkeitskodex DNK). Based on EU regulation, from 2017 onwards, reporting on non-financial impacts (= sustainability reporting) is binding for large companies in the European Union. The German Sustainability Code (DNK) provides an official framework comprising four reporting areas (strategy, process management, environment and society) described by 20 criteria in total. The DNK is usable regardless of company size, legal form or field of business. As a minimum standard the Sustainability Code offers advantages primarily to small and medium-sized enterprises being often part of the industries’ value chains and therefore being obliged to demonstrate sustainability; as well as to civil society organizations. Reviewed self-declarations will be published in the DNK database. 5.3.4. Business Strategy 4: Competence in Community-Owned Projects With view to neglected cultural heritage in Europe and restricted budgets for monument protection and museums, especially in CEE and SEE countries. Citizens may safe protected monuments, castles and other cultural heritage by developing concepts for common good and economic use. OEC will further develop its competences in community-owned projects from citizen participation, concept development to financing. This form of specific form of projects will be started at first in the Baltic States. 5.3.5. Business Strategy 5: Scientific Research and Publications In 2017 Andrea Mewaldt is planning to finish her dissertation in global management. In selected projects OEC will involve scientific research into project design, probably in cooperation with Universities or scientific institutes. Target is at least to publish 2 to 3 scientific articles from 2017-2020. Additionally, OEC will support Bachelor and Master 17
Theses with regard to OEC business fields. Scientific publications and presentations show up-to-date professionalism and Open Europe Consulting gains more visibility. 5.3.6. Business Strategy 6: Promoting Visibility of OEC Brand and Services In 2016 the OEC corporate identity concept was up-dated and OEC Webpage relaunched. This is the basis for further promotion of OEC brand and services. Starting from 2017 the segmentation of webpage users will be analysed if they could be acquired as potential customers, and a respective communication will be started. Moreover, OEC presentations on business congresses, business networking events, trade fairs, and scientific conferences will be held. Press articles and advertisement articles in press and business newsletters will be enhanced. Monthly, OEC news will be published on OEC Webpage. As already described the OEC Ownership Strategy also contributes to OEC visibility. 5.4. Timeline of Business Development Business Strategy 2016/2017 2018 2019 2020 OEC Project Ownership 1 1 1 1 (at least one project per anno) Cooperation with Foundations 1 1 ongoing 1 (at least 3 more cooperation) Sustainability Reporting as Consulting Service 2 2 2 2 (at least 2 clients per anno) Community-Owned Projects 1 ongoing ongoing ongoing (at least (1 project) Scientific Research & Publications Dissertation 1 1 1 (at least 3 publications). OEC Visibilty (at least 3 presentations and 3 3 3 3 3 press articles per anno) Table 1 18
6. Organisational Development 6.1 Cloud-based Strategic and Operational Planning The new HelfRecht online Tool “AirLead” for strategic and operational planning will be applied by the OEC Management. 6.2. Human Resources Development 6.2.1. Team Development, Diversity and Equal Opportunities Due to OEC growth development of personnel and international HR management and is a key issue of strategic importance. Hereby, we support team diversity with regard to personality and competences. The management will be extended by a deputy function that will be responsible for HR development. Measures for diversity and equal opportunities will be developed. OEC on one hand is going to strengthen its core team, on the other hand and with regard to cost saving is building a network of freelance consultants from different countries and with reliable professional background will be built up for stable co- operation. Freelance consultants are being engaged occasionally whenever necessary, depending on type of business and special performance required. With regard to clients interest to mainly assigning senior consultants, and nevertheless to promote learning by doing in projects with direct client’s contact we install a more flexible pricing system for junior and senior consultants. Because digitalisation is newly shaping the entire world OEC as consulting company needs to build-up competence in “digitalisation and industry 4.0”. This will be reached by EU projects, participation on thematic forums and conferences and/or further education. Probably, project staff with qualifications as engineers or IT-specialists has to be involved. 19
6.2.2. Further Education In the classical OEC themes, the owner as the most experienced OEC team member mostly covered all assignments with back-up and cooperation of other OEC consultants. To avoid needle eyes in sales and project management in future consultants are given more assignments with full responsibilities. To enhance the process we will launch an internal advanced training and mentoring programme in project development and international project management. The consultants have to be trained in their role as key accounts. Many clients are returning back at higher development stages or with new ideas. In target countries with a strong relationship focus on-going networking is the most efficient and proven sales strategy for OEC. The OEC team and freelancers get trained about non-risky travel behaviour due to political instability or terrorism. OEC will be taking part in a PDIA Course on State Capability at the John F. Kennedy School for Governance at the Harvard University. Summarizing, we state that further education is essential to OEC development and a respective budget in relation to turnover will be invested. The HR function is responsible to develop the individual personnel development plans together with the consultant and to approve specific trainings. 6.3. Sustainable Management With regard to our value proposition (see point 1.2) the consulting services in the field of “Creating Shared Value and Corporate Social Responsibility” (see point 5.3.3) Open Europe Consulting is going to establish an internal function of sustainable management with final responsibility in the top management. For the coming years the sustainable management function has to reach the following targets: 20
6.3.1 Declaration of Conformity In 2017 OEC will submit its own Declaration of Conformity published in the databank of the Council for Sustainable Development of the German Government It covers the fields of strategy, process management, environment and society. The Sustainability code comprises overall 20 criteria in the economic, environmental and social field. Not all of these criteria are material to the OEC business (see 6.3.3). The tangible actions are described in the Declaration of Conformity (LINK). 6.3.2 EFFAS Performance Indicators We will report according to EFFAS performance indicators (EFFAS = European Federation of Financial Analysts Societies). Herefore, two team enclosures will be hold and a working groups installed. At the moment we mainly could report on qualitative standards. In 2018 the necessary quantitative measurements will be stablished. 6.3.2 Materiality and Stakeholder Dialogue To prepare the sustainability reporting we already prepared the materiality matrix. As OEC has many different stakeholders we divided them into groups (compare stakeholder analysis point 5.1). The materiality matrix illustrates the resulting material issues and their weighting through matching the level of stakeholder’s expectations (high, intermediate, low) with its level of relevance for OEC (high, intermediate, low). Consequently, it displays the importance of material issues as well as intersections and deviations between the stakeholders’ and OEC’s assessment of the material issues. 21
Table 2 Starting from 2018 an annual stakeholder dialogue will be hold asking the stakeholders’ feedback to continuously improve our services according to the expressed needs, in particular focusing on sustainability issues. We also expect to learn from them and to get new impulses. 6.3.3. Corporate Social Responsibility Additional to our value proposition to work according the “Creating Shared Value” strategic approach, we also want to be committed to the concept of corporate social responsibility. Hereby, we are able to support organisations or initiatives which in a team decision we have chosen for partnership that we are going to develop: a.) Working in transition and post-conflict countries with our projects we build on the work of previous actors in humanitarian aid and disaster management. In order to 22
recognize the work and innovative ideas in this very demanding field, we will build the strategic partnership with the organisation Airship Rescue to support the development of airships that could be the great advantage in disaster missions worldwide (http://airship-rescue.org). The OEC support comprises the OEC membership in the association, granting and corporate volunteering. b.) When purchasing, e.g. office or training supply, or when booking travel tickets or hotels we are using the gooding platform (www.gooding.de). This gives us the opportunity to also allocate small grants to a variety of other social or ecological initiatives that we get acquainted with. 6.3.4 Compliance Open Europe Consulting is compliant to German Laws and regulations and as well to the laws and regulations of our target markets. To gain more legal security we establish a partnership with an external legal advisory office. This office also will develop our own term of conditions, and will support our contracting. 6.4. Process Management To support the intended growth of Open Europe Consulting, OEC reaches out for more efficiency, accessibility, transparency as well as cost reduction in its inner and external processes. 6.4.1. Quality Management For the application in tenders or for the registration in professional databanks for consultancies often the documentation of a quality system is asked. OEC will get certified according to ISO Standard 9001 until December 2018. This opens-up several new business opportunities as accredited consultancy in public tenders as well as marketing opportunities, e.g. registration in the databanks of the development gateway foundation (belonging to the World Bank), KFW Bank, Federal 23
Office for Economic Affairs and Export Control (BAFA) or in the databank of the initiative iMOVE (international marketing of vocational education and training). 6.4.2. Cloud-based Project Management With projects of bigger size and probably OEC ownership the cloud-based project management becomes more and more important. It supports quality communication between all parties involved, and a transparent structure and safety in managements of documents. In international projects the work is independent from place. Therefore, OEC already brought a timely limited license of the online platform projectplace and is testing the platform innoecos. Later on, the final decision will be made which one has the best cost-performance regarding the needs of OEC. All personnel and partners have to be trained in using the chosen platform. 6.4.3. Project Controlling With beginning of 2017 a new controlling system for single OEC projects is coming into place. In projects with OEC ownership unexpected costs may appear when processes have to be adapted to changing situations. As well costs for travels, accommodation, conference halls etc. have to be reviewed on regular basis. Cost cutting through taking various offers into consideration is a need. Finally, the contribution margin of every project will be controlled. 6.4.4. FinTech FinTech is e. g. about billing, electronic bookkeeping, bank reporting, communication with tax offices and insurances, and about investors’ relationship management. Within the timeline until 2020 Open Europe Consulting will install e-processes regarding all its financial issues. 6.4.5. External Travel Management Due to strongly increasing travels of OEC consultants in 2017 Open Europe Consulting will outsource its travel management. This disburdens the OEC business administration, 24
and is also part of the electronic operation systems that Open Europe Consulting is going to use more intensively. It works in a way that you can find the cheapest accommodation in certain place or the fastest transportation from one place to another. Travel documentation and billing is kept in one hand and online accessible at any time. 6.4.6 IT-Security and Data Protection With regard to cybercrime IT-security and data protection is considered as an essential part of OEC digitalisation. The outsourcing to well-protected clouds (see above) is assumed to be one optional strategy. 6.5. Co-Working Space To support the innovative co-creation and growth of the OEC Team, together with an interior architect we prepare a concept for the new office facilities. In 2018 our offices in Munich will be re-organised and designed as a co-working space for the OEC team. We are aware to use sustainable materials of renewable primary goods and energy efficient technology. The internal project is intended to be financed by a loan of the LfA Förderbank Bayern. 6.6 Trademark The OEC trade mark will be re-registered Europe wide. 6.7. Succession Strategies In a long-term perspective up 2027, regarding the age of Andrea Mewaldt the succession of OEC general management has to be in place. During this strategic period up to 2020 strategies how to proceed have to be defined and implemented in the following years. One idea already is to install a deputy function for the general management. This position will be covered in April 2018. 25
6.8. Timeline of Organisational Development Organisational Development 2016/ 2017 2018 2019 2020 HelfRecht Planning Instrument “Lead Air” ongoing ongoing ongoing (applied by OEC management) HR Development a. Team Development and Further Education ongoing ongoing ongoing PDIA, project management, key account b. Diversity and Equal Opportunity Measures ongoing ongoing established c. Project executed by OEC consultants per 2 2 3 4 anno Sustainable Management a. Declaration of Conformity to the Sustainability Code (up-loaded into DNK ongoing ongoing ongoing databank until end of 2017) b. Quantitative Measurements established ongoing ongoing (acc. EFFAS performance indicators) c. Annual Stakeholder Dialogue ongoing ongoing (Focus groups) d. Airship Rescue Partnership and goodig.com ongoing ongoing ongoing (Corporate volunteering and granting) e. Compliance ongoing ongoing ongoing (legal security, terms of conditions, contracting Process Management b. Quality Management ongoing ongoing (ISO certification until End 2018) c. Cloud-based Project Management ongoing ongoing ongoing (Establishment and training in 2017) d. Project Controlling ongoing ongoing ongoing ongoing (developed cost centres until March 2017) e. FinTech (supported by external expertise) f. External Travel Management ongoing ongoing ongoing ongoing (outsourced until June 2017) g. IT security and Data Protection ongoing ongoing ongoing (further education and expertise involvement) Co-Working Space ongoing ongoing (co-creation of OEC team and interior architect) Trade Mark ongoing ongoing ongoing (Trade mark re-registration in 2017 ) Succession Strategy ongoing ongoing (Vice CEO starts April 2018) Table 3 26
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