ON THE GROWTH TRACK Ethiopia agrofood 14 - agrofood Ethiopia
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ON
THE
GROWTH
TRACK
Ethiopia
agrofood
agro
food + bev tec 4th International Trade Show
food ingredients
14 - 16 Ethiopian Skylight Hotel • Addis Ababa - Ethiopia
www.agrofood-ethiopia.com
food + hospitality October 2021
Review agrofood Ethiopia 2019 Show video Post show report
Impressions of agrofood Ethiopia 2019 Gallery
Impressions of agrofood Ethiopia 2019 Gallery
Valuable institutional support
2019
Personalities having participated at the official opening of agrofood & plastprintpack Ethiopia 2019:
• Mr. Abdulsemed Abdo, Advisor for the State Minister - Ministry of Agriculture • Mr Matthias Schauer, Deputy Ambassador of the Federal Republic of
and Livestock Resources Germany to Ethiopia
• H.E. Yaprak Alp, Ambassador of the Republic of Turkey to Ethiopia • Mr Solomon Tadele, Director General - Food, Beverage and Pharmaceuticals
Industry Development Institute
• Mr Samuel Hallal, Director General - Chemical and Construction Inputs
Industry Development Institute • Mr Pietro Panarello, First Secretary - Embassy of Italy in Addis Ababa
• Mr Paul & Martin März, Managing Directors - fairtrade &
Mr Nebeyu Lemma, Managing Director - Prana Events
Strong facts of agrofood Ethiopia 2019
VISITORS
3,205 trade visitors (+20%) from 20 countries*
94% recommend the fair
59% decision makers
Thousands of B2B meetings created high satisfaction
rates among exhibitors and visitors
EXHIBITORS
153 exhibitors (+170%) from 18 countries*
85% recommend the show
79% satisfied with the event as a whole
70% with the business prospects after the fair
*together with its partner event plastprintpack Ethiopia 2019 Post Show Report 2019
Five national pavilions
2019
China
France
Germany
Italy
Turkey
Market update: GDP
(Billion US $)
Facts about Ethiopia at a glance 100 CAGR 6%
93 96
92
81 84
80 73
65
60
Economic data
• One of the fastest growing economies in the world 40
• Largest economy in East and Central Africa
20
• 6 to 10% economic growth between 2004 and 2020
• Forecast of real GDP growth between 7.8 and 10.0% between 2019 and 2023 (EIU)
0
2015 2016 2017 2018 2019 2020* 2021*
Population GDP
(change in %, real)
• 115 million (2019), expected 200 million in 2050 (World Bank)
12
• 27th largest country in the world 10.4 10.2
• 2nd most populous nation in Africa and the 12th most populous country in the world 10
9.0
• Most populous landlocked country in the world 8.0
7.7
8
•E thiopia is a multilingual nation
6
4
General opportunities
2 1.9
• Rain-fed agriculture (accounting for almost 50% of GDP) remains Ethiopia’s main source
of employment and export earnings 0 0.0
• Ethiopia is one of the founding members of the UN, the Group of 24 (G-24), the Non-Aligned Movement, 2015 2016 2017 2018 2019 2020* 2021*
G-77 and the Organisation of African Unity, with Addis Ababa serving as the headquarters of the African Source: GTAI * prognosis
Union, the Pan African Chamber of Commerce and Industry, the UNECA, African Aviation Training HQ,
the African Standby Force and much of global NGOs focused on Africa Comission for Africa) and of the High sustainable economic and population growth
Pan African Chamber of Commerce and Industry East and Central Africa’s largest economy is on the growth track as Ethiopia’s GDP is expected
to increase from US$ 84 billion in 2018 to US$ 93 billion in 2019, US$ 96 billion in 2020 and US$
92 billion in 2021. (GTAI)
Ethiopia’s GDP has thus grown more than tenfold between 2000 (US$ 8 billion) and 2018 and
more than twelvefold by 2020. (World Bank) As a result, Ethiopia became one of the world’s
Opportunities in the agrofood industry fastest growing economies and an impressive investment destination in Africa.
• Ethiopia is the origin of the coffee bean. With an annual production exceeding 380,000 t,
the country is the largest coffee producer in Africa and the 5th largest in the world And due to high and sustained investments and its enormous expected population growth from
• Ten sugar cane factories are at the planning stage. Once they start their production, currently 115 million to 200 million in 2050 (United Nations), it is all too likely that Ethiopia will
expand its position as East and Central Africa’s largest economic player enormously. Based on
Ethiopia should develop into one of the ten biggest exporters of sugar cane in the world these upbeat market developments, the event is to continue its success story.
A unique concept!
agrofood Ethiopia
covers the entire
value chain - from
field to fork
agrofood Ethiopia consists of the four sub-brands agro,
food + bev tec, food ingredients and food + hospitality
agro food + bev tec food ingredients food + hospitality
Exhibitor profile Exhibitor profile Exhibitor profile Exhibitor profile
• Seeds • Process technology • Food and drink ingredients • Food and beverages
• Pesticides and fertilisers • Refrigeration and air-conditioning technology • Raw materials » Dairy and milk products
• Agricultural machines and farming tractors • Packaging technology • Proteins » Meat and meat products
• Floriculture and horticulture • Conveying,transport and storage installations • Semi-finished products » Fish and seafood products
Hot house technology … • Food additives …
• Staple feedstuff and feed technology • Flavours, colours and fragrances • Hospitality, hotel, shop and catering equipment
• Livestock breeding and fattening Visitor profile • Starter cultures and enzymes for dairy » Foodservice equipment
Veterinary equipment • Food or beverage producer - • Antioxidants & Antimicrobials » Catering technology
Artificial insemination Looking for tailor-made process technologies » Professional kitchen equipment
… Visitor profile …
• Food or beverage producer -
Visitor profile Looking for innovative products, Visitor profile
• Farmers know-how and ingredients • Finished food producer
• Breeders • Food trader
• Keepers • Hotel, bar, café, catering professional
Ethiopia
Why exhibit in agro AgroTech Ethiopia? agrofood
agro
DLG and fairtrade cooperate for agro AgroTech Voices of the exhibitors 2019
agro Ethiopia has been organised by fairtrade as part of agrofood Ethiopia ever since 2015. In 2018, DLG
(German Agricultural Society) entered into strategic partnership with fairtrade and brings in its agro Dieter Rohlf
expertise. The focus of the cooperation lies on agricultural technology, animal production, flori- and Area Sales Manager Africa – Andritz
horticulture and hot-house technology. The Ethiopian market is a growing market with lots of potential
and we believe that agricultural products are needed. Also
Organisers of the world’s No. 1 trade shows Agritechnica and Eurotier, DLG is the we see a high demand in feed. At the agrofood Ethiopia
global leader in professional trade fairs in the fields of agricultural engineering, we met many companies from the animal feed sector and
crop production, animal production and bioenergy. DLG has been organising industrialists in general.
trade fairs and exhibitions for the agricultural and food sector since 1885.
Carrie Chan
Sales representative – ZNSN
Co-organisers for agro AgroTech Our company produces animal medicine and vaccines and
Ethiopia is dominated by livestock. During this exhibition we
met many people who are interested in the animal medicine
and vaccine and we are very satisfied with the quality of
business contacts.
High satisfaction rates 2019
Top exhibitors 2019 • agro Ethiopia as a whole: 90%
• quality of business contacts: 90%
» ACO » Genc Degirmen » Hebei Tianyuan Pharmaceutical • business prospects after the fair: 90%
» adepta » German Federal Ministry of » I.D.P.E. Industrial Development • services of the organiser fairtrade: 90%
» A.O. Smith Food and Agriculture & Project Execution • number of visitors: 80%
» Andritz » Goldphoe Sevenstar » Insta-Pro International
» Aves » Greenhouse & Irrigation » Myande Group
» Caisley » Equipment » OCRIM
» Danfoss » Guangxi Sungain Yeast » Shangqiu Meilan Biological
» Equatorial Delta Engineering Technology Engineering Put the Ethiopian agricultural sector on a growth path
& Trade » Güntner » Shenyang Sunvictor
» GEA » Gummiwerk KRAIBURG ElastikEthiopia
Why exhibit in food + bev tec Ethiopia? agrofood
food + bev tec
Ethiopia is East & Central Africa’s largest importer of food and Voices of the exhibitors 2019
beverage process and packaging technology Abraham Tilahun
Sales Manager – Krones
• With imports of 124 million euros in 2019, Ethiopia ranks far ahead of Kenya with 110 million euros. Ethiopia is the second largest country in Africa with an
• With an average annual growth rate of 9.9% between 2012 and 2019, Ethiopia is also one of Africa’s enormous potential for us. With our offices in Addis Ababa and
fastest growing importers of such technology. Nairobi we try to support the East-African market. agrofood
Ethiopia is a good platform for us to meet and exchange also
• The immense population of currently 115 million, which according to the United Nations will rise to
with well-known companies. We are very satisfied with the
200 million by 2050, requires strong sustainable growth exhibition and we appreciate the networking possibility via
the briefing of the German exhibitors organized by fairtrade.
200
171 Andrew Muiruri
158
CAGR: 9.9% Local Service Sales Coordinator – Bosch
150
150 Ethiopia has the largest population in East Africa and the
market is fast growing. We are happy to keep the market
112 127 124 engaged and succeed. During this exhibition we met
100 customers with already existing factories or with advanced
87
plans to establish one. The highlights of that show are the
64 good networking possibilities and the German Pavilion.
50
0 High satisfaction rates 2019
2012 2013 2014 2015 2016 2017 2018 2019
• services of the organiser fairtrade: 90%
• food + bev tec Ethiopia as a whole: 75%
• business prospects after the fair: 70%
Top exhibitors 2019
» ACO » Della Toffola » KHS » OCME » SIA
» adepta » Destilla » Kombi Makina » OSF Flavors » SSP Packaging
» Akras Flavours » Döhler » Krones » Priamo Food Technologies » Synerlink
» A.O. Smith » GEA » Langfang Best Crown Packing » Promec » Tech-Long
» AVE » Greif Machinery » Robopac » Z-Italia
» Berthault » Güntner » Melegari Technology » SACMI
» Bosch Packaging Technology » HPC Chemicals & Machinery » Milk Italy » SBA Group
» Danfoss » HTG Industry » Milkman Makine (STK Makina) » SeracEthiopia
Why exhibit in food ingredients Ethiopia? agrofood
food ingredients
Demand for F&B ingredients rising continuously Top food ingredients exhibitors 2019
With 115 million inhabitants (2020), which according to the World Bank will rise to 200
million by 2050, Ethiopia has long been the largest food market in East & Central Africa.
Expenditure in the F&B sector is growing steadily and F&B production is by far the
largest segment of the Ethiopian processing industry.
Accordingly, the demand for food and beverage ingredients is rising continuously. So it
was only natural that more and more leading international ingredient companies took
part in agrofood Ethiopia.
With food ingredients Ethiopia, fairtrade is responding
to the request of exhibitors for their own partial
tradeshow under the umbrella of agrofood Ethiopia.
Just like iran food ingredients which fairtrade established a few years ago in Tehran
under the umbrella of iran agrofood.
Mr Ahmed Nouira,
Expenditure in the Ethiopian food & beverage Area Sales Manager - AKRAS Flavours
sector to grow significantly
Ethiopia is an important market for our company
because the food and the beverages industries are
growing here in Ethiopia.
I made quite a few valuable leads here at agrofood
Ethiopia 2018, interested to work on our behalf as
distributors of our products towards the food &
beverage industry.
One of the highlights of the show was the visit of the
State Minister of Industry Dr. Mebratu Meles to our
stand.Ethiopia
Why exhibit in food + hospitality Ethiopia? agrofood
food + hospitality
Food trade with Ethiopia: a 4.088 billion US Doller business in 2017!
Ethiopian imports of food products in billion US Dollar Ethiopian exports of food products in billion US Dollar
Source: WTO World-Trade-Organization Source: WTO World-Trade-Organization
2.526
3.000 2.500
CAGR:8.15%
2.228
2.199
2.500 2.046 2.032
1.988
2.000
:10.2% 2.240 1.886
CAGR
1.702
2.000 1.889
1.805
1.652
1.500
1.500 0.944 1.437 1.175
0.866 1.316
1.227
1.000
1.000
0.500
0.500
0 0
2009 2010 2011 2012 2013 2014 2015 2016 2017 2009 2010 2011 2012 2013 2014 2015 2016 2017Ethiopia
Why exhibit in food + hospitality Ethiopia? agrofood
food + hospitality
Voices of the exhibitors 2019
Kareem Diab
Export Manager - Bakemate Factory for Bread & Pastry
Mixes
We provide a complete mix of bread and cake mixes in
all types of bakery and pastry shops. Ethiopia has a high
priority for our products, so Agrofood Ethiopia 2019 is
very useful for us. We met traders, owners of pastry
shops and confectioners. We have fully achieved our
exhibition goals.
Sokaina Lachqar
Export Specialist - AVES ENERJI YAG VE GIDA SAN. A.S.
AVES provides 35 % of Turkish raw sunflower oil supply
and is the proud owner of the largest and fully integrated
oilseed processing and biodiesel plant of Turkey in
Mersin Province. We are already active in Ethiopia, the
market represents a huge potential for the sunflower
industry. The trade show is well organized.
Top exhibitors 2019 High satisfaction rates 2019
» A.O. Smith » Danfoss • services of the organiser fairtrade 100%
» Aves Enerji » German Federal Ministry of Food • food + hospitality as a whole: 83%
» Bakemate Factory for Bread & and Agriculture • quality of business contacts: 67%
» Pastry Mixes » Silver Plate Factory • business prospects after the fair: 67%
» CredoThe venue Ethiopian Skylight Hotel As the Millennium Hall is not available this year, the 2021 event takes place in the Ethiopian Skylight Hotel. • A brand-new ultramodern 5-Star Hotel conveniently located at the heart of Addis Ababa, just five minutes away from Bole International Airport • State-of-the-art Event & Conference Halls • 3 Restaurants (Ethiopian, Chinese, International), VIP Lounge, Lobby Lounge, Green Apple Pool Bar, Blue Jazz Bar • 27 Suites and 346 Standard & Deluxe Rooms • Fully equipped Health Club with Outdoor Heated Pool - Thai Traditional Massage, Sauna and Steam Baths
Check out the agrofood Business Portal
Your benefits
all exhibitors • all products • all visitors • networking & matchmaking
www.agrofood.fairtrade-messe.com
- enter the portal
- detailed company and product profile
- present your ideas to potential business partners Ethiopia
- search for product categories agrofood
- maximum exposure to targeted buyers
- find other exhibitors & their products
- individual filter search
- tool to make appointments for the event
- your entry is activated 24/7 all year around
- be contacted by visitors & other exhibitorsfairtrade headquarters
since 1991 Trade show dates 2021
Tehran
Kiev Iran 22 - 25
September www.iran-agrofood.com
Heidelberg
Addis Ababa
Ethiopia 14 - 16 www.agrofood-ethiopia.com
October
Algiers Erbil Tehran Nigeria 26 - 28 Lagos
www.agrofood-nigeria.com
October
Iraq 23 - 26 Erbil
www.iraq-agrofood.com
November
Addis Ababa
Abidjan Accra
Lagos
Nairobi
Trade show dates 2022
Algeria 14 - 16 Algiers
March www.plastalger.com
www.printpackalger.com
Abidjan, Ivory Coast
West Africa 05 - 07 www.agrofood-westafrica.net
October
Nairobi
Kenya 22 - 24 www.agrofood-kenya.com
NovemberWe‘ll be your back-up team!
fairtrade 1991-2021 About Prana Events
30 years of Valuable business contacts
30 years of experience in organising international trade fairs in the Middle East and 25 years in Prana Events is the leading trade fair organiser, full-service event management firm,
Africa. As an ambitious team of experienced and young professionals, we are always ready for new professional stand construction & event service company in Ethiopia.
challenges.
The company is striving to support the event industry in Ethiopia and neighboring
Whether we are going down innovative digital paths with our Virtual Events to support our exhibitors countries with knowledge, technology and solutions besides putting Ethiopia on the
and industry participants even in difficult times. Or opening up new markets with professional global trade fair map.
international trade fairs. We always find the best possible way to create valuable business contacts
for our customers and partners. Staffed with young, hard-working and creative professionals that have high value
and talent for their appointed position, the team is involved on all levels from
Founded in 1991 by Martin März and managed together with his son Paul, who joined the company in conceptualisation to implementation.
2016, we at fairtrade feel committed to the values of a family business and team spirit.
In active exchange with a global network of competent partners, fairtrade has long been one of the
leading organisers of professional international agrofood & plastprintpack trade fairs in Africa and
the Middle East.
ISO 9001:2015 certified, we strive for high customer satisfaction with excellent service and innovative
products. fairtrade is a member of UFI The Global Association of the Exhibition Industry.
Organiser and international contact: Contact Ethiopia and East Africa
fairtrade GmbH & Co. KG • Ms Dariah Pfaff Prana Events • Mr. Nebeyu Lemma - MD
Kurfürsten-Anlage 36 • D-69115 Heidelberg, Germany Bole Medhanialem, Lucky Building 5th Floor, R#507
Tel.: +49-6221-4565-21 • Fax: +49-6221-4565-45 P.O.Box: 17500, Addis Ababa - Ethiopia
d.pfaff@fairtrade-messe.de • www.fairtrade-messe.de Tel : +251-116-18 43 65 / +251-929-30 83 66
Fax: +251-116-62 12 02
info@pranaevents.net • www.pranaevents.netYou can also read
