SHORT FILM SHOWCASE -2018 SPONSORSHIP DECK
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SHORT FILM SHOWCASE
-2018 SPONSORSHIP DECK-
NEWS pg 1 ABOUT pg 7 SUPPORT pg 13 CONTACT pg 20
‘OHINA'S BACK, BABY!
HAWAI‘I’S BIGGEST SHORT FILM SHOWCASE RETURNS TO THEATERS THROUGHOUT THE ISL ANDS.
AUGUST 31 SEPTEMBER 7
H A L E KE A K A H AWA I‘I TH E ATR E
LANA‘I CITY, LANA‘I HONOLULU, O‘AHU
(TO BE CONFIRMED)
SEPTEMBER 21 SEPTEMBER 28 SEPTEMBER 29
M AC C PA L AC E TH E ATE R K A HILU TH E ATR E
KAHULUI, MAUI HILO, HAWAI‘I WAIMEA, HAWAI‘I
(TO BE CONFIRMED)
OHINA.ORG
BIG NEWS
MAJOR ACCOMPLISHMENTS
1 2
FIRST EVER ‘OHINA WRITERS LAB ANNOUNCES ‘OHINA WINS BIG AT THE 2017 AMERICAN
IT'S INAUGURAL AWARD WINNERS—Mitchel ADVERTISING FEDERATION’S ADDY AWARDS
Viernes and Alika Maikau receive professional support —Taking home Gold for Sound Design in our 2017
and funding to bring their short films to life, and to be ‘Ohina trailer, beating over 5,000 other entries in
screened at the 2018 ‘Ohina Short Film Festival! the creative and advertising fields across the country.
3 4
THE HAWAI‘I TOURISM AUTHORITY AWARDED ‘OHINA x HIFF COLLABORATION IN THE WORKS
‘OHINA A $25,000 GRANT—HTA recognized our film —the 'Ohina Short Film Showcase and the Hawai‘i
festival as a Community Enrichment Program providing International Film Festival are joining forces to strengthen
a “unique, authentic, and highly valued visitor local film makers and story tellers for 2019.
experience” and representing activities that are developed
by Hawai‘i’s community, for Hawai‘i’s community.
PLEASE HELP US GROW ‘OHINA TO MAKE EVEN MORE OF A POSITIVE LOCAL IMPACT FOR
HAWAI‘I’S FILMMAKERS, STORYTELLERS, AND ARTS COMMUNITY IN 2018
NEWS 1
INTRODUCING ‘OHINA STUDIOS
In 2018 ‘Ohina created its first ever annual Filmmaker's Lab
with the goal of furthering our mission of supporting and
educating the next generation of Hawai‘i storytellers and
filmmakers.
The inaugural lab was hosted by Black Panther screenwriter Joe Robert
Cole. Over the course of a two-day workshop, Cole met with local
filmmakers Mitchel Viernes, Erin Lau, Ty Sanga, Alika Maikau, Sky Bruno,
and Vilsoni Hereniko to discuss their short film concepts, edit 10-page
screenplays they had written specifically for the workshop, and hear their
pitches in a Hollywood studio-type environment, complete with questions,
notes, and feedback from Cole and the ‘Ohina executive team.
‘Ohina was proud to announce a “Greenlight Award” to Hawai‘i filmmaker
Mitchel Viernes, granting him full support towards the creation of his short
film, Kalewa. This includes camera, equipment, and rentals provided by
Hawaii Camera, Hawaii Media, Inc, and other partners—as well as funding,
marketing assistance, as well as a slot at next year’s showcase.
Additionally, a special ‘Ohina Judge’s Choice Award was also given to
filmmaker Alika Maikau, who received personal mentorship from Cole to
further develop his screenplay. All 2017 Writer’s Lab participants will receive
support for their short film projects and have been greenlit for ‘Ohina’s
2018 festival. The launch of this program marks a new beginning for ‘Ohina,
in an effort to foster and now produce local film media in the Islands.
NEWS 2
RECOGNITION & ENGAGEMENT
AWARDS
Our ‘Ohina 2016 film festival trailer brought home numerous top awards
from the American Advertising Foundation through the past year.
GOLD
AAF NATIONAL ADDY AWARDS 2017
Elements of Advertising: Sound Design (Nick Stone, Max Ebersbach)
GOLD, AAF HAWAI‘I DISTRICT 13 ADDY “PELE” AWARDS 2017
Elements of Advertising: Sound Design (Nick Stone, Max Ebersbach)
GOLD, AAF HAWAI‘I DISTRICT 13 ADDY “PELE” AWARDS 2017
Elements of Advertising: Music Only (DJ Asiadoll: Asialynn G. K. Yap)
SILVER, AAF HAWAI‘I DISTRICT 13 ADDY “PELE” AWARDS 2017
Elements of Advertising: Cinematography (Jeremy Snell)
BRONZE, AAF HAWAI‘I DISTRICT 13 ADDY “PELE” AWARDS 2016
Elements of Advertising: Art Direction (brandHAWAII)
BRONZE, AAF HAWAI‘I DISTRICT 13 ADDY “PELE” AWARDS 2016
Out-of-Home: Posters Campaign (brandHAWAII)
DIGITAL
Posts about the 2017 ‘Ohina Short Film Showcase on Facebook and Instagram
generated more than 35,000 audience impressions.
Total Facebook Reach: 31,051 Impressions
Total Instagram Reach: 6,060 Likes
NEWS 3
SUPPORTS ‘OHINA
For our upcoming 2018 Short Film Showcase, the Hawai‘i ‘Ohina is honored to be selected as an HTA Community
Tourism Authority has awarded ‘Ohina a $25,000 Community Enrichment Program grant recipient, joining important
Enrichment Program grant, recognizing the festival as providing annual cultural events such as:
a “unique, authentic, and highly valued visitor experience” and one
that represents an important cultural activity developed by Hawai‘i’s
community, for Hawai‘i’s community. • Hawai‘i Book & Music Festival
The Hawai‘i Tourism Authority annually celebrates a handful of events and • Annual 'Ukulele Festival
experiences each year with the “Community Enrichment Program” title,
designating that which provides cultural significance to the understanding • POW! WOW! 2018
and enjoyment of the Hawaiian Islands. Funding from HTA helps to expand
community-based programs to enrich visitor and resident interactions and • Honolulu PRIDE Festival & Parade
economic benefits.
• Annual Hawaiian Slack Key Guitar Festival
‘Ohina is honored to be a 2018 recipient of this prestigious grant—but
we need your help to continue the momentum that HTA has created for
‘Ohina.
NEWS 4
The ‘Ohina Short Film Showcase and the HAWAI‘I International Film Festival are joining forces
to cultivate, support, and promote local filmmakers and story tellers. Recognizing that both festivals have
overlapping goals and values for Hawai‘i’s creative community, the two organizations realize that coming together will only allow
for stronger growth and impact for local resourches and talent.
‘Ohina and HIFF are excited for the coming collaborations in the near future and look forward to supporting each other as we
push the local industry forward, both at home as well as globally.
NEWS 5
ABOUT US
OUR BIGGEST YEAR YET!
We’re back at the historic Hawai‘i Theatre for an evening of AUGUST 31 - Lāna'i - Hale Keaka Theater / Dole Park (TBD)
incredible independent films before hosting a full weekend
of filmmaker workshops with our ‘Ohina special guests. SEPTEMBER 7 - O'ahu - Historic Hawai‘i Theatre
Kicking off this year back on Lāna‘i, we arrive at the end of August for a SEPTEMBER 21 - Maui - MACC (TBD) - NEW!!!
condensed screening at their Fifth Friday celebration—with screenings held
outside outside at Dole Park Friday evening and in the Hale Keaka Theater SEPTEMBER 28 - Hawai‘i Island - Palace Theater
Saturday morning.
SEPTEMBER 29 - Hawai‘i Island - Kahilu Theatre - NEW!!!
Midway through the month, we’re expecting to take the showcase to Maui
for its first time with a screening at MACC.
Finally, we're wrapping up the month-long festival back on the Big Island at
the Palace Theater in Hilo and a brand new screening at the Kahuli Theatre
in Waimea!
We are continuing our outreach to hopefully get to Moloka‘i and Kaua‘i soon
to round out the island-wide exposure.
ABOUT 7ABOUT ‘OHINA
Since 1999, the ‘Ohina Short Film Showcase is Hawai‘i’s largest annual short film festival dedicated to gathering and presenting original works by students,
amateurs, and professional filmmakers. Although entries can come from around the world, there is only one requirement: a creative relationship to the Hawaiian Islands.
2017 AT A GLANCE 2016 AT A GLANCE
OFFICIAL SHOWCASE AT THE HAWAI'I THEATRE OFFICIAL SHOWCASE AT THE HAWAI'I THEATRE
September 1, 2017 Attendance: 1,500+ Digital Reach: 60,000+ September 2, 2016 Attendance: ~1,500 Digital Reach: ~50,000
In 2017, ‘Ohina premiered some of the best locally-produced films in the In 2016, ‘Ohina moved from our former home in the Doris Duke
state at the historic Hawai‘i Theatre in the vibrant arts district of Chinatown/ Theatre at the Honolulu Museum of Art to the historic Hawai‘i Theatre
downtown Honolulu. Some of the islands’ top film professionals were among our judges, in the vibrant arts district of Chinatown/downtown Honolulu. Some of the islands’ top
including a special guest: Emmy-nominated writer Joe Robert Cole, screenwriter of film professionals were among our judges, including a special guest: Marvel Studios
Marvel Studios’ Black Panther. Executive Producer Nate Moore of Captain America: Winter Soldier, Captain America:
Civil War and the upcoming Black Panther.
Q & A: MARVEL'S BLACK PANTHER SCREENWRITER JOE ROBERT COLE
September 2, 2017 Total Reach: 30,000+ Q & A WITH MARVEL EXECUTIVE PRODUCER NATE MOORE
Emmy-nominated screenwriter Joe Robert Cole joined the ‘Ohina team September 3, 2016 Attendance: ~200 Digital Reach: ~30,000
with a special Q&A for a packed house of writers, filmmakers, and film enthusiasts at Marvel Executive Producer Nate Moore joined the ‘Ohina team
the Surfjack. In a casual talk story format, Joe shared experiences working in the film with a special Q&A for a packed house of writers, filmmakers, and film enthusiasts
industry and approaches for aspiring creatives to break into Hollywood. The talk was at Bar 35. In a casual talk story format, Nate shared behind-the-scenes experiences
followed by a meet-and-greet with Joe. working in the film industry and approaches for aspiring creatives to break into
Hollywood. The talk was followed by a meet-and-greet with Nate and prize giveaways.
‘OHINA ON HAWAI‘I ISLAND
September 15, 2017 Total Reach: 15,000+
‘OHINA ON LĀNA‘I
‘Ohina presented a selection of films from the O‘ahu showcase at the
Palace Theater in Hilo, with a special Q&A session with some of the filmmakers September 20, 2016 Attendance: ~500 Digital Reach: ~15,000
following the screening. In partnership with the Lāna‘i Chamber of Commerce and Fifth
Friday Lāna‘i, ‘Ohina presented a selection of films from the O‘ahu showcase, which
‘OHINA ON LĀNA‘I included four new short films written, directed, and produced by Lāna‘i filmmakers.
September 29, 2017 Total Reach: 15,000+
Films were shown at the recently renovated Hale Keaka (Lāna‘i Theater) as well as on a
large outdoor screen in the center of town in Dole Park.
In partnership with the Lāna‘i Chamber of Commerce and Fifth
Friday Lāna‘i, ‘Ohina presented a selection of films from the O‘ahu showcase at the
recently renovated Hale Keaka (Lāna‘i Theatre) as well as on a large outdoor screen in
the center of town in Dole Park.
ABOUT 8BRIDGING THE GAP BETWEEN HOLLYWOOD AND HAWAI‘I
2018 'OHINA GUEST SPOTLIGHT 2017 'OHINA GUEST SPOTLIGHT 2016 'OHINA GUEST SPOTLIGHT
Dana Ledoux Miller was writer/producer on Joe Robert Cole is a writer/producer/director Nate Moore is the Vice President of
ABC’s Designated Survivor starring Kiefer who enjoys crafting smart, rich character Development and Production at Marvel
Sutherland, previously a story editor for the award- journeys as well as creating tentpole, world- Studios, in the decision-making process for finding
winning television series Narcos, Blood & Oil, and The building films and television. Joe recently co- filmmakers, selecting cast and crew, overseeing
Newsroom, where she worked alongside Aaron Sorkin. wrote Marvel’s Black Panther with filmmaker Ryan storyboards, screenplay, production design, visual
A graduate of the Academy for Creative Media at the Coogler. Prior to that, Joe was an Emmy-nominated effects, licensing, marketing, and merchandising for
University of Hawai‘i at Mānoa, she lives in Los Angeles. producer/writer on the award-winning limited series Marvel properties. He was a co-producer for Captain
American Crime Story: The People Vs. OJ Simpson for FX. America: The Winter Soldier, and executive producer
For Lionsgate, he wrote and will direct Revoc, a grounded for Captain America: Civil War and the upcoming Black
sci-fi alien thriller with Mandeville Films producing. Panther.
ABOUT 9THE ‘OHINA TEAM
EXECUTIVE TEAM BOARD OF DIRECTORS
Executive Director Gerard Elmore is an Editorial Director James Charisma is editor- Mericia Elmore is the executive director of
Emmy-nominated writer, editor, producer, and in-chief of the award-winning Abstract Magazine, the SAG-AFTRA Hawai‘i Local and a practicing
director with over 15 years of experience - creating contributing editor for HONOLULU Magazine, and attorney in the State of Hawai‘i, with decades
independent films that have been nationally creative director of Charisma Industries, a creative of experience in the entertainment industry,
distributed and music videos that have aired on company. He is a regular arts and entertainment nonprofits, publishing, and advertising.
CMT and FUSE TV, coordinating Discovery contributor for Playboy, VICE, Complex, Collider,
Channel specials for Shark Week as a producer, and Paste, Hi-Fructose, Hyperallergic, Thrillist, and other Matt Heim is the “Chief Operating Brother” of
working as a commercial director on award-winning publications. the HONBLUE print family of companies: Electric
spots for clients including Hilton, Time Warner, Pencil, JETGraphics, Zoombis, and Brue Bar. A
McDonald’s, and First Hawaiian Bank. He is also a Education Director Brian Watanabe is an lifelong entrepreneur, he is a strong supporter of
lecturer at UH’s Academy for Creative Media. award-winning copywriter and creative director of Hawai‘i’s local design and business communities.
the media agency 26 Keys Creative, a screenwriting
Managing Director Darrin Kaneshiro is a instructor at Pacific New Media Outreach College, Jason Suapaia is one of the original founders of
freelance film producer and production expert, and has developed scripts for production companies the ‘Ohina Short Film Showcase in 1999, and a 22-
formerly executive producer at Shooters Film at Fox and Sony. His screenplay, The Rogues Gallery, year veteran of the Hawai‘i video production and
Production, involved in production at McHale Video became the cult film Operation: Endgame, starring advertising industries with experience in producing
Film, and McMahon & McMahon. He’s a 20-year Ellen Barkin, Maggie Q, and Zach Galifianakis. a variety of digital media content for local, national,
veteran of Hawai‘i’s film and television industries. and international markets. He is the vice president
Grants Director Donna Blanchard is the of creative services for PBS Hawai‘i.
Creative Director Erik Ries is the creative Managing Director of Kumu Kahua Theatre,
director of brandHAWAII, an experiential ideation Consulting Director of The ARTS at Marks Garage Jason Cutinella is the founder and CEO of the
agency that generates brand impact through and host of Backstage with Donna Blanchard. She's award-winning publishing company Nella Media
strategic storytelling. He is an award-winning an accomplished nonprofit and for-profit business Group. With more than 15 years of experience in
indepedent entertainment advertiser who has development professional with more than 20 years media, marketing, and brand development including
worked with such Hollywood studios as Disney, experience in business rescue, management and roles with McCann Erickson Worldwide and Sony
Marvel Studios, Warner Bros, Lion's Gate Films, alignment for strong stability and growth. Music International, Jason is a visionary who pushes
Sony Entertainment, Netflix, A24 and many more the boundaries of innovation in today’s media
over the last twenty years. Public Relations Director Susan Wright is a market.
publicist with 20 years of experience specializing in
the entertainment industry, has directed campaigns
for the home media distribution group at Paramount
Pictures and studio partners CBS, Comedy Central,
DreamWorks Animation, MTV and PBS.
ABOUT 10‘OHINA IN THE PRESS
Hawai‘i publications can’t stop talking about us and we love it.
Articles about ‘Ohina appeared in over a dozen local publications with a
combined circulation and audience reach of over 27 million people.
TITLE MEDIA CIRCULATION
‘Lost’ Alum Cusick Joins Ohina Judging Panel Honolulu Star-Advertiser 250,000+
Movie Review: ‘Ohina Short Film Showcase Hawaii News Now 500,000+
The Conversation: ‘Ohina Short Film Showcase Hawaii Public Radio 196,500+
Hawaii Independent Filmmakers to Showcase . . . Hawaii News Now 500,000+
‘Ohina Short Film Showcase this weekend Hawaii News Now 500,000+
A Year’s Festival Showcasing Fantastic Films . . . Ka Leo 10,000
Origin Story Metro Honolulu 250,000+
Ridiculously Short Interviews: Ohina . . . Frolic Hawaii 30,000+
The ‘Ohina Short Film Showcase Summit Magazine 5,000
‘Ohina Spotlights Hawaiian Films Honolulu Pulse 47,000+
FilmSlashTV: Hawaii-made Short Subjects Honolulu Pulse 47,000+
‘Ohina Short Film Showcase HONOLULU Magazine 37,000
A Gathering of Shorts The Honolulu Weekly 38,255+
Total 3,060,755+
11WE NEED YOU!
1
$35,000
PRESENTING
SPONSOR 2
$15,000
TITLE
SPONSOR
• Named as exclusive “Presenting Sponsor” on all event collateral • Named as exclusive “Brought to you by” on all event collateral
• Name announcement and a speaking opportunity at the ‘Ohina • Airing a 30-second commercial or trailer on Opening Night at the
Showcase ‘Ohina Showcase (not originally produced by ‘Ohina)
• 2-page thank-you spread in the ‘Ohina 2018 festival program • Name announcement and a speaking opportunity at the ‘Ohina
publication Showcase
• Two (2) roundtrip tickets to attend the ‘Ohina Showcase on Lāna‘i, • 1-page thank-you in the ‘Ohina 2018 festival program publication
Maui, and Big Island, including hotel
• Four (4) tickets to the VIP Reception
• Twenty (20) tickets to the VIP Reception
• Logo placement in the credits of the official ‘Ohina 2018 festival
• Logo placement in the credits of the official ‘Ohina 2018 festival trailer
trailer
• Theatre banner provided by sponsor
• Theatre banner provided by sponsor
• Logo and/or mention on all event collateral and digital media
• Logo and/or mention on all event collateral and digital media (including posters, flyers, and website)
(including posters, flyers, and website)
• Marketing exposure through ‘Ohina’s media network
• Marketing exposure through ‘Ohina’s media network
• Ten (10) reserved seats for Opening Night at the ‘Ohina Showcase
• Twenty (20) reserved seats for Opening Night at the ‘Ohina
Showcase
SUPPORT 133
$10,000
PREMIER
SPONSOR 4
$5,000
KEY
SPONSOR
• Official host of the ‘Ohina Short Film Showcase
• Name announcement at the ‘Ohina Showcase
• Airing a 15-second commercial or trailer on Opening Night
• Quarter-page thank-you in the ‘Ohina 2018 festival program
at the ‘Ohina Showcase (not originally produced by ‘Ohina)
publication
• Name announcement at the ‘Ohina Showcase
• One (1) ticket to the VIP Reception
• Half-page thank-you in the ‘Ohina 2018 festival program
• Logo placement in the credits of the official ‘Ohina 2018 festival
publication
trailer
• Two (2) tickets to the VIP Reception
• Theatre banner provided by sponsor
• Logo placement in the credits of the official ‘Ohina 2018 festival
• Logo and/or mention on all event collateral and digital media
trailer
(including posters, flyers, and website)
• Theatre banner provided by sponsor
• Marketing exposure through ‘Ohina’s media network
• Logo and/or mention on all event collateral and digital media
• Six (6) reserved seats for Opening Night at the ‘Ohina Showcase
(including posters, flyers, and website)
• Marketing exposure through ‘Ohina’s media network
• Eight (8) reserved seats for Opening Night at the ‘Ohina
Showcase
SUPPORT 145
$2,000
SUPPORTING
PARTNER 6
$500
CONTRIBUTING
PARTNER
• Name announcement at the ‘Ohina Showcase • Thank-you mention in the ‘Ohina 2018 festival program
publication
• Thank-you mention in the ‘Ohina 2018 festival program
publication • Listing in the credits of the official ‘Ohina 2018 festival trailer
• Logo placement in the credits of the official ‘Ohina 2018 • Two (2) reserved seats for Opening Night at the ‘Ohina Showcase
festival trailer
• Logo and/or mention on all event collateral and digital media
7
(including posters, flyers, and website)
• Marketing exposure through ‘Ohina’s media network DONATING
• Four (4) reserved seats for Opening Night at the ‘Ohina
Showcase
PARTNERS
Any Amount
• Always accepted and appreciated!
• Name placement in the credits of the official ‘Ohina 2018
festival trailer
• Name and/or mention in the ‘Ohina 2018 festival program
publication
SUPPORT 15VALUE - ADDED
MARKETING & ACTIVATION
In addition to marketing your brand as a supporter
of film and the arts during the event, additional
exposure for brands is available in the following collateral:
• On-site branding at 'Ohina in Honolulu, Hilo, and Lāna’i;
Premier Judge Q & A, and Writer’s Lab.
• Event collateral materials such as the festival program,
publication, posters, and flyers.
• Digital coverage online, through the ‘Ohina website and
social media channels.
• HTA's gohawaii.com events calender.
SUPPORT 162016 OHINA 4 x 6 insert.indd 1 8/23/16 11:48 AM
SUPPORT 17SUPPORT 18
MUCHO MAHALOS
CONTACT US
To find out how you can partner with Hawai‘i’s premier short film festival, please contact:
SUSAN WRIGHT
Public Relations Account Director
Becker Communications, Inc.
T: (808) 533-4165 C: (808) 799-4293
susan@beckercommunications.com
EXECUTIVE TEAM
GERARD ELMORE DARRIN KANESHIRO RIES, ERIK JAMES CHARISMA
Executive Director Managing Director Creative Director Editorial Director
gerard@ohina.com darrin@ohina.com ries@ohina.com charisma@ohina.com
BRIAN WATANABE DONNA BLANCHARD SUSAN WRIGHT
Education Director Grants Director Public Relations Director
brian@ohina.com donna@ohina.com susan@ohina.com
BOARD OF DIRECTORS
JASON SUAPAIA MATT HEIM JASON CUTINELLA MERICIA ELMORE
PBS Hawai‘i HONBLUE Nella Media Group SAG-AFTRA
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