NUIT DE LA GLISSE 2017 SPONSORING OFFER - THIS FALL - Naturvernforbundet
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NUIT DE LA GLISSE
2017 SPONSORING OFFER
PUSHING THE LIMITS... TOGETHER
THIS FALL
A CINEMA FEATURE FILM
35 MAJOR EVENTS
MORE THAN 800 MOVIE THEATERS
A TRUE MEDIA
THE REFERENCE BRAND IN RIDING SPORTS SINCE 1979
A unique concept gathering all the riding communities and conveying avant-gardist values
- ANNUAL PRODUCTION OF A FEATURE-LENGTH DOCUMENTARY CINEMA MOVIE – ADAPATED IN DIFFERENT FORMATS –
- A CREATIVE, INNOVATIVE 360º PRODUCTION AND COMMUNICATION PLATFORM -
PROJECTED RESULTS FOR NDG 2016 FILM : CLEAR GROWTH TREND
+ 800 2.400 780.000 BOX OFFICE + 22% MEDIA AUDIENCE : 74 MILLIONS
TRAILERS BROADCAST AVERAGE GROWTH (TV, PRESSE WEB, RADIO, PRINTS…)
MOVIE THEATERS CINEMA SCRENINGS IN MOVIE THEATERS 480.000 IN 5 YEARS
COUNTRIES OF DIFFUSION : 19 COUNTRIES
Europe: France, Switzerland, Germany, Italy, Holland, Netherlands, belgium, Austria, Sweden, Norway, Finland, Denmark
Growing trend outside Europe: USA, Australia, New Zealand, Singapore, Hong Kong, China, Canada, Brazil
PROJECTED BOX OFFICE
In 2016, despite opening to new territories we have kept similar figures in terms of theaters to focus our actions on the cities and venues offering the best
potential, resulting in a projected rise of the box office knowing a continuous growth since 2012 and managed to create a demand torwards cinema
distributors of alternative content.
DEVELOPMENT AMBITIONS FOR NUIT DE LA GLISSE
. Cinema diffusion: Using the current dynamic and the growing interest of powerfull partners to seduce new cinemas partners:
- Year 1: Overcoming the limit of 1,400 movie theaters with new agreements with groups such as FHP, LiveimKino and Kitag.
- Year 2: Launch on a large scale on the North Americain market.
- Year 3: Reach 2.000 cinema theaters across the world.
360° MEDIA HOUSE . Nuit de la Glisse website
. Production blog
. Riders Blogs
Youtube Multi Channel Network: . Core websites
Intensive content feed featuring Digital advertising campaigns:
the riders from our many films . With call to action for Nuit de la Glisse ticketing
Additionnal Medias:
Vimeo . Multichannel VOD Release:
Facebook . To enhance the film second life
Twitter .
Instagram .
35 World events:
. Movie and DJ Electro
Print Campaign: . Partner Stand
Posters and roller banners . VIP welcome program
. Public Relations
YOUR . Client Contact
. Photo Display
Media Partnerships:
Radios, TV, Press BRAND . Competitions
Film Events . Film set plateform:
Open air screenings . . 90 minutes feature film
Flyers . . Product Placement
Goodies . . Conception of advertising films
Programs derived from the feature film:
TV Series: Pushing the Limits . International distribution:
Making of for web and TV. . Film Trailers
Photos. . Advertising video screened
THE 2017 NUIT DE LA GLISSE FILM Director’s intentions In my films I’ve always chosen athletes for their human values, I have a passion for providing them with the confidence, safety and support team they need to turn their dreams into reality. I also have to take into account the economic aspect of film shoots as I showcase the values of these countries and regions with their specific cultures. I can’t imagine shooting action without a reason, a driving force, and being in an era where people’s authentic stories really matter to us, this is the whole point. The media has been broadcasting superficial content for too long and the values that I am trying to transmit in my films now seem more crucial than ever. I like action, people and the natural world that surrounds them so my aim is to render them compatible and prick people’s consciences along the way. Together, the stars of my films and the teams that they form, we are all “influencers”. Making a film these days is not only an artistic affair, it’s also about managing a budget, continually adapting to conditions, taking the opportunities that travelling and personal encounters can bring as well as thinking deeper about the other treasures that crop up naturally in these film shoots. A destination is actually a source that should not only allow me to make a film part, but also a 26-minute TV series and content to be used to promote the release of the film. In “Season 2” I put the accent on fellowship, support and the bonds created between individuals of all different cultures. Season 3 will revisit these values but it will also be aimed at the difficulties these men and women face. Sacrificing material things for a deeper kind of happiness, not allowing yourself to be overcome by vanity, staying humble in the spotlight of success. Davide is the depth world record holder, Zane is a double world champion waterman, Matt and Wille have stepped back from competition but remain active while building their lives, Mathias dreams of a title: the world’s longest wingsuit flight, Tika the Tahitian warrior has vowed to surf the biggest waves in the world, Hira, at 35, continues to strive for perfection in the art of surfing…As for Antoine Bizet, without doubt one of the most gifted mountain bikers, too regularly suffering from injury, something clicked during the 2016 film presentation at the Grand Rex: with his friends on the stage and him with his crutches in a chair watching them, he took the decision to get prepared better physically and mentally, far away from the circuits, in Tahiti, an idyllic setting where he’d refine his riding and his tricks… The lives of athletes interest me because they deserve to be called athletes, between the action they are training like beasts of burden. Watch them ride the waves, sure, but also exploring the mountains of Tahiti, climbing peaks on foot and swimming, etc… On this set we will have to go farther to find the exceptional, create are and unique opportunities. With these men and women driven by the joy of living that comes from their passion for their art we will narrate a story. This story is about holding a line and never crossing it, either in their life and their discipline, an art of life.
TV SERIES : PUSHING THE LIMITS . Production of 26 premium episodes over the next 3 years. . Content oriented with behind the scene footage allowing important extra product placement visibility. . First release on Direct TV USA (25 Million households). In negociation with Discovery World 2K. PITCH: PUSHING THE LIMITS This new 4K television series will draw not only on the latest technological advances in imaging quality associated with the avent of Ultra-High Definition HDR screens and cameras, but also on more than 30 years of experience in action sports film production, in order to tell the story of the evolution of these unique disciplines and the athletes who live their lives by and through them. The common thread guiding us through the series will be the narration of Thierry Donard himself, as he explains to us how, from humble beginnings, these sports have now arrived at their current state of seemingly unbelievable progression. Each episode will focus on a different sport and athlete as we retrace the steps of each one in their contant quest for perfection and their evolution towards the state of their art, which is epitomised by the performances which are captured on camera by Thierry and his crew as they work to produce ever more immersive and visually spectacular feature documentaries for their numerous and loyal cinema going fanbase, avid for their vicarious rush of adrenaline. We will also follow follow Thierry, his production crew and the athletes they work with, in order to gain and insight into what it takes to make the very top level in action sports cinema. We will go behind the scenes as they take off in the helicopter to shoot the next big mountain line or wingsuit flight and see how they overcome the millions unpredictable variables that are synonymous with this type of high-risk, high-reward filmmaking. This is the definitive journey of action and adventure sports cinema as it has never been seen before, so fasten your seatbelt, its going to be a wild ride!
MEDIA HOUSE
NUIT DE LA GLISSE : PAST – PRESENT – FUTURE : New video series for social networks and NDG platforms
. The PAST: Intimates stories from past atheltes NDG has been filming since 1979.
. The PRESENT: atheltes and how they are continuing to progress and looking forward to the next film. We will pick the most charismatic athletes
with great communication skills and who can influence future generations. NDG will build local production teams around the globe to follow its main
athletes throughout the year.
. THE FUTUR: having a chance to be featured in the next film, by submitting videos which will be selected by Nuit de la Glisse team. The future is also
allowing kids to send us their videos that we will share (without advertising) to inspire the next generation. This side of the project will enhance the
community aspect of NDG.
Stake:
. Main goal: Promote our events and film releases
. Creating in the long run an NDG Media House to produce regular contents
. Increasing our fame on social networks
. Making all our available contents converge torwards the NDG film release
. Enhance NDG community aspect
Organic visibility for our partners:
. The partners involved on the NDG project have priority for branding on this online content based on the
condition that they mutualise their efforts to communicate on the NDG projects.
MEDIA HOUSE : ADDITIONAL PRODUCTION INSPIRATIONAL CLIPS ABOUT THE LOCATIONS OF OUR SETS Based on the existing concept of the series « Nature is Speaking »: http://www.conservation.org/nature-is-speaking Responsability, nature and environment are also important communication vectors. These topics can enhance the image of a partner location and its associated partners. Our passion for nature and the places in which we film allow us to conceive this kind of trending contents. NDG will developp a web channel in which will be available these clips from the differents partner locations involved on the project in order to federate a large audience. The benefits of this project: 1. Very qualitative in terms of image, allowing a diffusion on all mediums 2. Timeless : The consultation value and the audience potential remain the same in the long run
CROSS MEDIAS Organic branding increase around the film project: . NDG has a community manager whose tasks will be to bring our audience closer and coordinate cross platforms actions. . Synchronized emailing campaigns to both the partner and NDG databases to inform of the main content releases along with commercial offers. Cinema Media Campaigns associated to the film release : . National Media plan optimization : advertising campaigns in cinemas for your brand based on the film trailer. . Support to negotiation for media campaigns at a reduced rate thanks to our distributor status (Based on quote)
PARTNERSHIP OPPORTUNITIES SPONSORING : The 2017 Cinema Feature Film – 90’ – Released this Fall 3 Trailers Logo visibility on the posters, trailers, product placement…. Film Premiere events in Munich, Paris, London, Oslo, Jackson Hole, Milano, Geneva… MEDIA HOUSE CHANNEL BRANDING: Branding on all or a part of the content that will be published on the Nuit de la Glisse Channel DEDICATED CONTENT: Web episodes - concept, frequency and format to be agreed before the film set Photo and video IMAGE BANK FIELD ACTIVATION: Video content for your stores Private shows for your retailers and their clients Product display in the biggest cinema halls… ADVERTISING FOR YOUR BRAND: Made from the footage from the film sets Shooting and editing expenses at our charge. Postproduction and versionning expenses at the charge of the partner.
APPENDIX
NUIT DE LA GLISSE AMBITIONS
- Surf on the alternative content boom in cinemas with a goal of 2.000 movie theaters by 2019 –
- Selling NDG as an experience, an initiation to travel –
- Develop world events on the same basis as the one in Paris Grand Rex to support national cinema releases –
- Worldwide broadcast diffusion of a26 episodes TV Series based on the making of NDG –
- Creation of a Business web Media House. Design contents, develop community, promote partners products –
- Develop the content production for our partners –
- Creation of an image Bank, digital memory of our sets, BtoB platform and usefull service for our partners –
- Building more long term partnerships –
- Optimize Synergies between the NDG sponsor pool -
- Monetize the NDG label -CASE STUDY : 2016 PARTNERSHIP WITH SPONSORING : Naming Sponsor Title for the 2016 film Important Product placement in the film 10 days exclusivity on their networks for the film Trailer Enhanced logo visibility on the film visuals Enhanced logo positionning before the film and at the end of every video clip and trailer online and in cinemas Tag Heuer Countdown on Nuit de la Glisse website EVENTS ACTIVATION : Booths, VR stands, sampling, product displays, prints Film Premier events with extended Tag Heuer welcoming programms in Paris, Milano, Stockholm, Geneva, Oslo Animation of a private Tag Heuer event in Geneva DEDICATED CONTENT: 5 video clips with exclusive footage for web purpose 3 Virtual Reality exclusive clips for promotional purpose on events 1 Virtual Reality exclusive clip for advertising 100 beauty shots pictures ADVERTISING: Conception of an advertising which is now screened in a very large number of Airports accross the World
NUIT DE LA GLISSE CINEMA FEATURE FILMS DISTRIBUTION NETWORKS
3 DISTRIBUTION CHANNELS:
International cinema release
- Event release in the best movie theaters. 35 first class events including 10 in France.
- Cinema distribution integrated to our business for a controlled diffusion.
- Position as leader thanks to solid agreements with the largest cinema groups
(Pathé Gaumont, CGR, Kinepolis, UCI, FHP, LiveImKino, Kitag, TheSpace, Cineplex, Yelmo , CinemaxX, National Amusement etc.)
Digital Distribution
- Online broadcasting of movie excerpts
- Movie screened on our very own streaming services and VOD 3 months after cinema release
TV Distribution
Commercialisation of the production on international movie markets
(MIPCOM, MIPTV, MIPASIA, SPORTEL, NATPE etc.)
- Acquisition of our films by Direct TV, Red Bull TV and national TV channels for a reach of millions of viewersAUDIENCE DEMOGRAPHICS : AN AB+ PUBLIC
40%
30%
20%
41%
59%
10%
0%
13-17 18-24 25-34 35-44 45+ AGE
WEB FOLLOWERS MEN
CINEMA SPECTATORS WOMEN
Typical profile of the spectators of our films and of the extreme riding sports production:
. AB+ professionals
. Prescribers and opinion leaders: with and extended influence thanks to social medias.
Or
. Wannabes: tending to imitate of emulate our athletes and precribers’ behaviors.
Our Spectators Your potential clients
- A cross-media communication platform unique to the world
- Tool for reinforcing reputation and sympathy capital
- A credible entry point to the world of extreme sportsFINANCE PLAN OF A NDG FEATURE FILM (including production and distribution)* •FOR SUCCESSFUL PARTNERSHIP WE DO NOT SEPARATE PRODUCTION AND DISTRIBUTION OF THE FILM
PRODUCTION, MARKETING,
MEDIA AND EVENTS
BUDGET: 1.200.000 EUROS
SPONSORING COPRODUCTION
International Coproductions, Sofica
Brand Sponsoring
+ Production Aids:
Places: CNC France, OFC Suisse…
Tahiti Tourism, Swiss Tourism,
Mexico, Chamonix… Local collectives:
Île de France, Rhones Alpes Cinéma, Pro Mexico…
BUSINESS MODEL
SPONSORING
- 70% is allocated to production (feature length documentary, Making Of, TV Series and web episodes)
- 30% To these funds we can add our previous content (films, extracts…) in “bartering” operations to optimise the media
To these funds we can add our previous content (films, extracts…) in “bartering” operations to optimise the media
E.g. a national channel broadcasts last year’s film with a teaser campaign for the release of the new film in the cinemas. In some cases, we may also be able to associate a partner.
CINEMA AND EVENT BOX OFFICE
- We control our films’ distribution from A-Z and work directly with our distributors in each country
- We organise our own events, preview premieres and open-air nights
- This revenue is shared between the operatives, distributors, co-producers and our production teamYou can also read
