NOVEMBER 20 - APRIL 21 LINGERIE UP TO A K CUP - TRADE WORKBOOK
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Посмотреть белье Freya в наличии или заказать модели из новой коллекции можно в интернет-магазине ВКРУЖЕВАХ.РФ для перехода в магазин --- НАЖМИТЕ ЗДЕСЬ --- N OV EM B E R 2 0 - A P R I L 2 1 L I NG E R I E U P TO A K C U P TRADE WORKBOOK
ST YLE NOTES Style Notes When we set about creating our new SS21 collection, it was a dead cert that this was to be a season all about elevating what that everyday lingerie experience looks like. Rest assured it’s more to us though than just making sure our Basics are by no means ‘basic’ – we’ve mixed up our fabric choices, debuted new styles and of course, ticked that ‘on-trend’ box every time. We know you love lace, so you’ll be seeing plenty of that! There’s Love Note in White, Fancies is back in a burst of Berry, and we cannot wait for you to see the must have duo in Erin either. The Non-Wired Bralette is a new shape for the season, crafted entirely from a crochet-look stretch lace, and teams perfectly with the cheeky Brazilian Brief. Offbeat has quick become a Freya favourite since it broke onto the scene, so for SS21 we thought we’d treat you to a pick of two colour stories – Mineral Grey and Black, both with blush pink accents. We’ve thrown in a new style for the collection too – our UW Plunge Bra – which features a keyhole detail in the centre front and a gated back design, as seen in our much loved Fancies range. Viva makes a return too, but with a difference – we’ve grown the Viva story from prints into staple plains! With pieces to pick from in either graphic lace or a soft handle simplex, it’s available in Black and Natural Beige for this Spring/Summer season. We want to make some noise too this season with all-new Festival Vibe. The collection’s graphic lace features a three colour zig zag design that uses our first ever recycled yarn. Make sure you turn to page 26 to read all about the sustainable story behind this one. It’s another exciting season ahead of us – we hope you agree – and although we continually strive to bring you innovation and newness, there are some things you can bank on. Our faultless fit and all day support, up to a K cup, is guaranteed every time, meaning you can step into Summer in style and with confidence. ANNA NEALE H E A D O F F R E YA D E S I G N 2
F R E YA CO L L EC T I O N A colourful life So much to do, so little time. I love living from moment to moment and I need lingerie that’s going to make me feel great, no matter what. It’s amazing how Freya’s always there for me. Brightening up my lingerie drawer with all sorts of amazing shapes and styles that keep me looking on-trend, always. 3
CONTENTS Fashion Bra Shapes Explained–15 14 Merchandising–18 Look Out For This Season–20 Awakening–34 Erin–32 Fancies–28 Festival Vibe–26 Love Note–24 Offbeat–30 Viva–22 Continuity Cameo–37 Deco–37 Daisy Lace–38 36 Expression–40 Idol–40 Pure–42 Pure Sculpt–42 Soiree Lace–41 Starlight–40 Active Core–44 43 Dynamic–45 Epic–45 Freestyle–46 Kinetic–46 Sonic–44 Our POS–47 Sizes Without Surprises–50 5
AA1012/AA1017 Fancies 11 SS21 AA5451/AA5456 Offbeat
F R E YA CO L L EC T I O N AA3231/AA3236 Erin Erin AA3233/AA3238 12
Offbeat SS21 AA5330/AA5335 AA5452/AA5457 Awakening 13
SO MANY WAYS TO EXPRESS YOURSELF 14
BRA SHAPES EXPLAINED Bra Shapes Explained UW PLU N GE BR A UW M O UL D ED PLUN GE T- SH IRT B R A When perfect fit and support is 1. Low centre front for a revealing neckline 1. Low centre front for plunging shape - based on Deco everything, we know that it can take time to find the right bra 2. Supportive cup structure offers great lift and shape 2. Smooth seam-free cups for a clean finish underneath shape for you. We at Freya Lingerie 3. Powernet wing provides anchorage and control around clothing have got you covered - you can the back, ensuring the bra will not ride up the back 3. Moulded cups offer a natural shape and cleavage always depend on us to design 4. Fixed fully adjustable straps to prevent strap slippage without overspill our collections with you in mind. 4. Powernet wing provides anchorage and control around By ensuring there’s not only a bra the back, ensuring the bra will not ride up the back to suit every shape but also every Available in: Offbeat, Fancies, Awakening, Erin occasion and outfit that comes 5. Fixed fully adjustable straps to prevent strap slippage with it, this guide is designed to help you find just that. Available in: Festival Vibe, Awakening 4 5 3 2 2 1 1 3 4 15
BRA SHAPES EXPLAINED UW H I G H A PE X BR A UW MOU LD E D D E MI T- SH IRT BR A UW B R AL E T TE 1. Flattering low centre front 1. Mid centre front for sweetheart neckline 1. Low centre front for a revealing neckline 2. Plunge frame is made from a rigid semi-sheer net for a 2. Smooth seam-free cups for a clean finish underneath 2. Stretch body front and back light look with great support clothing 3. Deep continuous hook and eye fastenings for smooth 3. Stretch outer cup to create high apex and forward 3. Moulded cups offer a natural shape and cleavage back and anchorage projection without overspill 4. Fixed fully adjustable straps to prevent strap slippage 4. Powernet wing provides anchorage and control around 4. Powernet wing provides anchorage and control around the back, ensuring the bra will not ride up the back the back, ensuring the bra will not ride up the back Available in: Love Note 5. Fixed fully adjustable straps to prevent strap slippage 5. Fixed fully adjustable straps to prevent strap slippage Available in: Offbeat Available in: Love Note, Festival Vibe 5 5 4 2 3 2 1 3 1 3 1 4 2 4 16
BRA SHAPES EXPLAINED UW SI D E SU PP O RT BR A UW BA LCONY BR A N O N W IRED B R AL E T TE 1. Four section cup 1. Smooth seam-free cups for a clean finish 1. Triangle cup shape features an elongated apex 2. Side support for great support and forward shape underneath clothing 2. Wide underband replaces the use of an underwire 3. Powernet wing provides anchorage and control around 2. Balcony cups offer good coverage and natural 3. Elastic at underband and underarm for additional the back, ensuring the bra will not ride up the back rounded shape support 4. Fixed fully adjustable straps to prevent strap slippage 3. Powernet wing provides anchorage and control around 4. Adjustable straps to prevent strap slippage the back, ensuring the bra will not ride up the back 5. Hook and eye closure at back 4. Fixed fully adjustable straps to prevent strap slippage Available in: Viva, Offbeat Available in: Erin Available in: Fancies, Erin 4 4 4 1 1 3 1 2 2 3 3 5 2 17
MERCHANDISING AA5620 / AA5626 Merchandising When it comes to colours and prints, make the most of what Freya Lingerie has to offer this season in-store. We always forward plan the release dates of our seasonal collections with you, the retailer, in mind so you can show Freya off to its full potential. Nov Viva - Lace Natural Beige Viva - Lace Noir Viva - Noir Dec Love Note - White Jan Freya Fancies - Berry Festival Vibe - Black 18
For SS21, we’ve even made some of your favourite collections from recent seasons gone by available for you again, so you can truly maximise your merchandising story this season. Feb Match with Offbeat - Black Offbeat - Rosehip Starlight - Rosewater Mar Match with Erin - Hot Coral Erin - White Offbeat - Rosehip Starlight - Rosewater Offbeat - Earl Grey Love Note - White Apr Match with Awakening - White Offbeat - Mineral Grey Offbeat - Rosehip Starlight - Rosewater Love Note - White 19
F R E YA N OT I C E B OA R D Plain Look out for this season UW Side Support Bra UW Side Support Bra There's a few things this season we want to shout about because we think you'll love them, just as much as we Brazilian Short enjoyed designing them. AA5641 / AA5646 Check out this season's Lace Viva noticeboard for a little SS21 collection review. You loved it that much last time around, we’ve grown the Viva story from prints into staple plains for SS21. With a pick of either graphic lace or soft handle plain simplex styles, Viva is the collection that keeps on giving. Available in Black and Natural Beige colourways, Viva is an essential for your lingerie drawer this Spring/Summer. 20
F R E YA N OT I C E B OA R D Festival Vibe We want to make some noise this season with Festival Vibe, our first ever collection that uses a recycled yarn. Fulgar's Q-Nova yarn is made from regenerated raw materials that go through a mechanical process to break them down, without using any chemicals. The production process of this yarn is also more sustainable too, leading to lower CO 2 emissions and water consumption. The graphic lace features a three colour zig zag design that takes its inspiration from the festival ready trends. AA5621 / AA5627 21
F R E YA CO L L EC T I O N Viva You loved it that much, this season we’ve grown the Viva story from prints into staple plains too. With a pick of either graphic lace or soft handle plain simplex styles, Viva is the collection that keeps on giving. Available in Black and Natural Beige colourways, Viva is an essential for your lingerie drawer this spring/summer. U P TO U P TO UW SID E SUPP O RT B R A • A A5 6 4 1 A K CUP UW SI D E SU PP ORT BR A • A A 5 6 42 A K CUP • Based on Viva AA5351 • Based on Viva AA5351 • Four piece cup with side support for great uplift and • Four piece cup with side support for great uplift and Noir (NOR) forward projection forward projection New Continuity / Available: • Soft handle all over lace through the cups and cradle • Soft handle opaque simplex fabric through the cup and cradle • Wide decorative stretch elastic at neck edge • Wide decorative stretch elastic at neck edge • Laminated cups in all sizes for forward projection and support • Laminated side cup in all sizes for forward projection and support • Powernet wing for anchorage and support • Powernet wing for anchorage and support • Fixed fully adjustable straps to prevent strap slippage • Fixed fully adjustable straps to prevent strap slippage Lace Noir (LNR) • Gold metallic rings and slides adorns straps • Gold metallic rings and slides adorns straps New Continuity / Available: • Ribbon detail with gold metallic slide at centre front • Ribbon detail with gold metallic slide at centre front UK 28-38 D-J 30-36 JJ-K UK 28-38 D-J 30-36 JJ-K Lace Natural Beige (LNB) EU 60-85 D-M 65-80 N-O EU 60-85 D-M 65-80 N-O New Continuity / Available: FR 75-100 D-M 80-95 N-O FR 75-100 D-M 80-95 N-O AUS/NZ 6-16 D-J 8-14 JJ-K AUS/NZ 6-16 D-J 8-14 JJ-K USA 28-38 D-M 30-36 N-O USA 28-38 D-M 30-36 N-O JP 60-85 E-N 65-80 O-P JP 60-85 E-N 65-80 O-P DEPENDENT ON CUP AND BACK SIZE DEPENDENT ON CUP AND BACK SIZE Strap Width 13mm 16mm 19mm 22mm Strap Width 13mm 16mm 19mm 22mm Hook & Eye 2 Hook 2 Hook 2 Hook 3 Hook Hook & Eye 2 Hook 2 Hook 2 Hook 3 Hook PRICE PRICE 22
F R E YA CO L L EC T I O N SH O RT • A A 5645 SHO RT • A A5 6 46 BR A Z I LIA N • A A 5 6 47 • Soft handle fabric • Soft handle stretch all-over lace • Sexy Brazilian styling • Wide decorative stretch elastic at waistband • Wide decorative stretch elastic at waistband • Soft handle stretch all-over lace • Wide decorative stretch elastic at the front and back leg XS, S, M, L, XL XS, S, M, L, XL XS, S, M, L, XL PRICE PRICE PRICE 23
F R E YA CO L L EC T I O N Love Note Love Note strikes the perfect chord of style and support combined. Crafted from a crochet-look floral lace throughout, all styles are adorned with grosgrain bows and a looped elastic trim. Back in the spotlight for SS21 in White. UW H IG H APE X B R A • A A5 2 11 UW BR A LE T TE • A A 5 2 14 • Flattering low centre front • Low centre front for a plunging neckline • Plunge frame is made from a rigid semi-sheer net for a lighter look • Plunge without push up White (WHE) without loss of support • Stretch lace top cup for ease of fit and a rounder shape New Continuity / Available: • Stretch lace outer cup to create high apex and forward projection • Stretch lace body front and back • Fixed fully adjustable straps with loop trim detail • Continuous hook and eye adjustment • Pretty grosgrain bow at centre front • Fixed fully adjustable straps with loop trim detail • Pretty grosgrain bow at centre front UK 32-36 C 28-38 D-H UK 32-36 C 28-38 D-FF 28-36 G EU 70-80 C 60-85 D-K EU 70-80 C 60-85 D-H 60-80 I FR 85-95 C 75-100 D-K FR 85-95 C 75-100 D-H 75-95 I AUS/NZ 10-14 C 6-16 D-H AUS/NZ 10-14 C 6-16 D-FF 6-14 G USA 32-36 C 28-38 D-K USA 32-36 C 28-38 D-H 28-36 I JP 70-80 D 60-85 E-L JP 70-80 D 60-85 E-I 60-80 J DEPENDENT ON CUP AND BACK SIZE DEPENDENT ON CUP AND BACK SIZE Strap Width 13mm 16mm 18mm Strap Width 13mm 16mm 18mm Hook & Eye 2 Hook 2 Hook 2 Hook Hook & Eye Continuous PRICE PRICE 24
F R E YA CO L L EC T I O N BRIE F • A A 521 5 B R A Z ILIAN • A A5 2 17 • Stretch lace front and back • Stretch lace front and back • Light lining in front for modesty • Scallop edge finish to leg line • Matching lace trim at front waist • Pretty grosgrain bow detail at centre front • Scallop edge finish at back leg • Pretty grosgrain bow detail at centre front XS, S, M, L, XL XS, S, M, L, XL PRICE PRICE 25
F R E YA CO L L EC T I O N NE W Festival J-hook Vibe Be a trendsetter with all-new Festival Vibe, a statement collection for SS21 which features a colourful zigzag design. Inspired by the much-loved boho trend, Festival Vibe's three-tone crochet-look lace is crafted using Q-NOVA®, a recycled yarn. Worn to be seen, layer under an off the shoulder tee or sheer shirt – how will you wear yours? UW M O ULD E D PLUN GE T- SH IRT B R A • A A5 6 20 MOULDED UW H I G H A PE X BR A • A A 5 6 2 1 CUP • Based on the Deco AA4234 moulded shape • Geometric three tone lace made using Fulgar's recycled Q-NOVA® yarn • Geometric three tone lace through cradle made using Fulgar's • Flattering low centre front Black (BLK) recycled Q-NOVA® yarn • Plunge frame is made from a rigid semi-sheer net for a lighter look without Fashion / Available: • Moulded cups for a smooth, rounded silhouette loss of support • Low centre front offers the desired cleavage without overspill • Stretch outer lace cup to create high apex and forward projection • Fully adjustable straps to prevent strap slippage • Geometric mesh cradle • J-hook adjuster to create racer back and enhance support • Fixed fully adjustable straps to prevent strap slippage • Satin ribbon with triangular metallic detail at centre front • Satin ribbon with triangular metallic detail at centre front So what is Q-NOVA® ? UK 32-38 C 28-38 D-G 28-36 GG UK 28-38 D-H EU 70-85 C 60-85 D-I 60-80 J EU 60-85 D-K Q-NOVA is an environmentally-sustainable ® FR 85-100 C 75-100 D-I 75-95 J FR 75-100 D-K recycled Nylon 6.6 fibre obtained exclusively AUS/NZ 10-16 C 6-16 D-G 6-14 GG AUS/NZ 6-16 D-H USA 32-38 C 28-38 D-I 28-36 J USA 28-38 D-K from regenerated raw materials, with a polyester JP 70-85 D 60-85 E-J 60-80 K JP 60-85 E-L produced entirely from pre-consumer waste from Fulgar's manufacturing facilities, such DEPENDENT ON CUP AND BACK SIZE DEPENDENT ON CUP AND BACK SIZE as offcuts of fabric, which meets given Strap Width 12mm 15mm 18mm Strap Width 12mm 15mm 18mm traceability requirements. Hook & Eye 2 Hook 2 Hook 2 Hook Hook & Eye 2 Hook 2 Hook 2 Hook PRICE PRICE 26
F R E YA CO L L EC T I O N SH O RT • A A 5626 B R A Z ILIAN • A A5 6 27 • Three tone galloon lace front and back made using Fulgar's recycled • Three tone galloon lace front and back made using Fulgar's recycled Q-NOVA® yarn Q-NOVA® yarn • Smooth scallop edge finish for no VPL • Smooth scallop edge finish for no VPL • Light decorative geometric elastic waistband • Light decorative geometric elastic waistband • Geometric mesh on outer gusset and centre back panel • Geometric mesh on outer gusset XS, S, M, L, XL XS, S, M, L, XL PRICE PRICE 27
F R E YA CO L L EC T I O N Fancies Somtimes it's ok to keep it simple, because it just works, right? Back for SS21; Fancies, in a mouthwatering shade of Berry. Pick between the UW Plunge Bra, that features a gated back and centre front keyhole design, or the UW Balcony Bra, which is available all the way up to a K cup. Be sure not to forget that there are tons more Fancies styles and colourways on offer too - don't go anywhere without meeting the whole of the clique. U P TO UW PLUN G E B R A • A A1011 UW BALCO N Y B R A • A A 1012 A K CUP SH ORT • A A 1015 • On-trend keyhole centre front detail • Deeper wire for greater coverage and comfort • On-trend low rise styling • Lace cradle • Lined bottom cup for great shape and support • Delicate lace Berry (BEY) • Gated back for a lighter look and good anchorage • Fixed fully adjustable straps to prevent strap slippage • Seamless front panel Limited Continuity / Available: • Ease of fit on neck edge • Polka dot bow detail at centre front • Soft handle waistband • Fixed fully adjustable straps to prevent strap slippage • Polka dot bow detail at centre front • Polka dot bow detail at centre front Black (BLK) UK 32-38 C 28-38 D-G UK 28-38 GG-J 30-36 JJ-K XS, S, M, L, XL, XXL Continuity EU 70-85 C 60-85 D-I EU 60-85 J-M 65-80 N-O FR 85-100 C 75-100 D-I FR 75-100 J-M 80-95 N-O PRICE AUS/NZ 10-16 C 6-16 D-G AUS/NZ 6-16 GG-J 8-14 JJ-K US 32-38 C 28-38 D-I US 28-38 J-M 30-36 N-O JP 70-85 D 60-85 E-J JP 60-85 K-N 65-80 O-P Natural Beige (NAE) Continuity C-G GG-K Strap Width 16mm Strap Width 23mm Hook & Eye 1 Hook Hook & Eye 3 Hook Petal (PEL) PRICE PRICE Continuity White (WHE) Continuity 28
F R E YA CO L L EC T I O N Here’s the rest of the collection… UW MOULDED BALCONY T-SHIRT BRA • AA1030 UW LO N GL INE BR A • A A 1 01 4 UK 32-38 B-C 28-38 D-G 28-36 GG-H 30-34 HH UK 32-38 B-C 28-38 D-G 28-36 GG 30-36 H EU 70-85 B-C 60-85 D-I 60-80 J-K 65-75 L EU 70-85 B-C 60-85 D-I 60-80 J 65-80 K BR A Z I LIA N BRI E F • A A 1 0 1 7 • Sexy Brazilian styling • Delicate lace • Soft handle waistband • Polka dot bow detail at centre front XS, S, M, L PRICE UW PADDED HALF CUP • AA1013 SUSPE ND E R • A A 1 01 9 CHE MISE • A A 1 01 8 UK 32-38 B-C 30-38 D-H XS, S, M, L XS, S, M, L EU 70-85 B-C 65-85 D-K 29
F R E YA CO L L EC T I O N Offbeat Gated back Freya favourite Offbeat is back for SS21, in not just one colourway, but two. All pieces are crafted from a stretch floral lace, and feature contrast colour detailing at the bra straps and the waistbands of the briefs. Look out for the collection’s new UW Plunge Bra too, which has a cut out centre front and a gated back design as seen in our much-loved Fancies collection. Available in Black or Mineral Grey. U P TO UW MO ULD E D D E M I T- SH IRT B R A • MOULDED UW SID E SUPP O RT BR A • A A 5 45 1 A K CUP UW PLU N GE BR A • A A 5 45 2 A A 5 45 0 CUP • Four piece cup with side support for great • Based on Fancies AA1011 UW Plunge Bra • Sweetheart neckline offers uplift and an uplift and forward projection • On-trend keyhole centre front detail Mineral Grey (MGY) enhanced cleavage • Laminated side cup in all sizes for forward projection • Gated back for a lighter look and good anchorage Limited Continuity / Available • Seam-free moulded cups for a smooth, and support • Delicate lace adorns cradle rounded silhouette • Powerful stretch lace with increased LYCRA® content to • Contrast colour, fully adjustable straps to prevent • Delicate lace adorns cradle offer better support and shape strap slippage • Opaque lined wing for anchorage and support • Contrast colour, fully adjustable tow back straps give • Bow detail at centre front with silver press stud detailing • Contrast colour, fully adjustable straps to prevent central pull through the straps to prevent strap slippage Black (BLK) strap slippage • Bow detail at centre front with silver press stud detailing New Continuity / Available: • Bow detail at centre front with silver press stud detailing UK 32-38 C 28-38 D-GG 28-36 H 30-34 HH UK 28-40 D-HH 28-38 J 30-36 JJ-K UK 32-38 C 28-38 D-G EU 70-85 C 60-85 D-J 60-80 K 65-75 L EU 60-90 D-L 60-85 M 65-80 N-O EU 70-85 C 60-85 D-I Rosehip (ROP) FR 85-100 C 75-100 D-J 75-95 K 80-90 L FR 75-105 D-L 75-100 M 80-95 N-O FR 85-100 C 75-100 D-I Continuity AUS/NZ 10-16 C 6-16 D-GG 6-14 H 8-12 HH AUS/NZ 6-18 D-HH 6-16 J 8-14 JJ-K AUS/NZ 10-16 C 6-16 D-G *AA5452 is New Continuity USA 32-38 C 28-38 D-J 28-36 K 30-34 L USA 28-40 D-L 28-38 M 30-36 N-O USA 32-38 C 28-38 D-I JP 70-85 D 60-85 E-K 60-80 L 65-75 M JP 60-90 E-M 60-85 N 65-80 O-P JP 70-85 D 60-85 E-J DEPENDENT ON CUP AND BACK SIZE DEPENDENT ON CUP AND BACK SIZE C-G Earl Grey (EGY) Strap Width 13mm 16mm 19mm 23mm Strap Width 13mm 16mm 19mm 23mm Strap Width 16mm Limited Continuity Hook & Eye 2 Hook 2 Hook 2 Hook 3 Hook (GG-HH cup) Hook & Eye 2 Hook 2 Hook 2 Hook 3 Hook Hook & Eye 1 Hook PRICE PRICE PRICE 30
F R E YA CO L L EC T I O N BRIE F • A A 5455 SHO RT • A A5 45 6 BR A Z I LIA N • A A 5 45 7 • Stretch lace front and back with scallop detailing • Stretch lace front and back with scallop detailing • Sexy Brazilian styling • Contrast semi-sheer striped elastic waistband • Contrast semi-sheer striped elastic waistband • Stretch lace front and back with scallop detailing • Feature keyhole back detail • Bow detail at centre front with silver press stud detailing • Contrast semi-sheer striped elastic waistband • Bow detail at centre front with silver press stud detailing • Bow detail at centre front with silver press stud detailing XS, S, M, L, XL XS, S, M, L, XL XS, S, M, L, XL PRICE PRICE PRICE MAKE THE MOST OF OFFBEAT WITH... OFFBEAT STARLIGHT LOVE NOTE Available in Rosehip Available in Rosewater Available in White All the sizes and styles you see on this page See page 40 for available styles and sizes See page 24 & 25 for available styles and sizes are available in this super cute colourway too 31
F R E YA CO L L EC T I O N Erin Summertime florals are here for the taking with Erin, returning for the new season in a Hot Coral colourway. Teamed with crochet-look lace accents, available styles include an UW Plunge Bra and a balcony shape which fits up to a K cup. The collection doesn't stop there either, because for SS21 we've thrown in some lacey offerings. The Non Wired Bralette and Brazilian Brief are both made from a stretch crochet-look lace that we hope you love just as much as we do. U P TO UW PLUN G E B R A • A A3 23 1 UW BA LCON Y BR A • A A 32 32 A K CUP • Low centre front for revealing neckline • Deeper wire for greater coverage and comfort • Plunge without push up • Fully lined bottom cup for great shape and support Hot Coral (HOL) • Soft handle printed fabric with stretch crochet-look lace top cup, lined • Soft handle printed fabric with stretch crochet-look lace top cup, Fashion / Available: for support lined for support • Printed powernet wing for anchorage and support • Printed powernet wing for anchorage and support • Bow and silver disc charm at centre front • Fixed fully adjustable straps to prevent strap slippage • Bow and silver disk charm at centre front Hot Coral (HOL) Limited Continuity/ Available: UK 28-38 D-G UK 28-38 GG-J 30-36 JJ-K EU 60-85 D-I EU 60-85 J-M 65-80 N-O FR 75-100 D-I FR 75-100 J-M 80-95 N-O AUS/NZ 6-16 D-G AUS/NZ 6-16 GG-J 8-14 JJ-K US 28-38 D-I US 28-38 J-M 30-36 N-O White (WHE) JP 60-85 E-J JP 60-85 K-N 65-80 O-P Limited Continuity / Available: DEPENDENT ON CUP AND BACK SIZE DEPENDENT ON CUP AND BACK SIZE Strap Width 13mm 17mm 20mm Strap Width 23mm Hook & Eye 2 Hook Hook & Eye 3 Hook PRICE PRICE 32
F R E YA CO L L EC T I O N N O N W I RED BR A LE T TE • A A 32 33 B RI E F • A A3 23 5 SHO RT • A A3 2 3 6 BR A Z I LIA N BRI E F • A A 32 38 • Soft triangle shape with wide underband • Soft handle printed fabric • Soft handle printed fabric • Sexy Brazilian styling • Crochet-look lace cups, lined for modesty • Stretch crochet-look lace inserts at the side front waist • Stretch crochet look lace inserts at back • Stretch crochet-look lace front and back • Elastic at underband and underarm for additional support • Bow and silver disk charm at centre front • Bow and silver disk charm at centre front • Adjustable straps to prevent strap slippage • Hook and eye closure at back XS, S, M, L, XL XS, S, M, L, XL XS, S, M, L, XL XS, S, M, L, XL PRICE PRICE PRICE XS/S/M L/XL Strap Width 13-16mm 17-20mm Hook & Eye 2 Hook PRICE MAKE THE MOST OF ERIN WITH... STARLIGHT LOVE NOTE OFFBEAT Available in Rosewater Available in White Available in Rosehip See page 40 for available styles and sizes See page 24 & 25 for available styles and sizes See page 30 & 31 for available styles and sizes 33
F R E YA CO L L EC T I O N Awakening If you still needed some convincing that Spring was upon us, look no further than Awakening. Available for SS21 in a crisp white colour story, this luxe embroidery collection gives traditional floral lingerie a definite new edge, with a meadow flower embroidery that pops in tones of magenta, neon pink and mint. Be sure to get your hands on the UW Moulded Plunge T-shirt Bra too, which features statement strap detailing for a worn to be seen look. UW M O ULD E D PLUN GE T- SH IRT B R A • A A5 3 3 0 MOULDED UW PLU N GE BR A • A A 5 331 CUP • Based on the Deco AA4234 moulded shape • Low centre front for plunging neckline • Seam-free cup with neck edge binding • Plunge without push up White (WHE) • Offers the desired cleavage without overspill • Spot embroidery throughout cup with feminine floral embroidery through Fashion / Available: • Sexy strapping detail at centre front the top cup • Plain powermesh wing for support and anchorage • Keyhole detail at centre front • Fixed fully adjustable straps to prevent strap slippage • Plain powernet wing for anchorage and support • Bow detail at centre front • Fixed fully adjustable straps to prevent strap slippage • Bow detail with metallic gold trim at centre front Black (BLK) Continuity UK 32-38 B-C 28-38 D-G 28-36 GG UK 28-38 D-H EU 70-85 B-C 60-85 D-I 60-80 J EU 60-85 D-K FR 85-100 B-C 75-100 D-I 75-95 J FR 75-100 D-K AUS/NZ 10-16 B-C 6-16 D-G 6-14 GG AUS/NZ 6-16 D-H US 32-38B-C 28-38 D-I 28-36 J US 28-38 D-K JP 70-85 C-D 60-85 E-J 60-80 K JP 60-85 E-L DEPENDENT ON CUP AND BACK SIZE DEPENDENT ON CUP AND BACK SIZE Strap Width 12-15mm 15-18mm 18-21mm Strap Width 12-15mm 15-18mm 18-21mm 22-25mm Hook & Eye 2 Hook 2 Hook 2 Hook Hook & Eye 2 Hook 2 Hook 3 Hook 3 Hook PRICE PRICE 34
F R E YA CO L L EC T I O N BRIE F • A A 5335 B R A Z ILIAN • A A5 3 3 7 • Soft handle clean cut fabric for a second skin feeling and no VPL for • Sexy Brazilian styling minimal show through under clothing • Soft handle clean cut fabric for a second skin feeling and no VPL for • Stretch embroidery spot adorns front panel, lightly lined for additional minimal show through under clothing modesty • Stretch embroidery spot adorns front panel, lightly lined for additional modesty • Feminine floral embroidery along the side front leg • Feminine floral embroidery along the side front leg • Keyhole centre back detail with strapping through a gold ring • Keyhole centre back detail with a gold ring XS, S, M, L, XL XS, S, M, L, XL PRICE PRICE MAKE THE MOST OF AWAKENING WITH... STARLIGHT LOVE NOTE OFFBEAT Available in Rosewater Available in White Available in Rosehip See page 40 for available styles and sizes See page 24 & 25 for available styles and sizes See page 30 & 31 for available styles and sizes 35
A LOOK FOR EVERY MOMENT 36
F R E YA CO N T I N U I T Y Cameo Deco Black (BLK) Sand (SAD) Black (BLK) Nude (NUE) Continuity Continuity Continuity Continuity UW D ECO MO U L D E D PLUN GE BR A • A A3 160 UW H IG H APE X BR A • A A31 61 M OULD E D SO F T C U P BR A • A A 4231 UW S TR A PL ESS MO U L D E D BR A • A A 4233 UK 32-38 B-C 28-38 D-G 28-36 GG UK 32-36 C 28-38 D-H UK 28-38 C-G UK 32-38 B-C 28-38 D-G 30-36 GG EU 70-85 B-C 60-85 D-I 60-80 J EU 70-80 C 60-85 D-K EU 60-85 C-I EU 70-85 B-C 60-85 D-I 65-80 J UW DECO STRAPLESS MOULDED BRA • A A3163 SHORT • A A31 66 UW M OULD E D PLU N GE BR A • A A 4234 SHO RT • A A 4236 UK 32-38 B-C 28-38 D-G 30-36 GG XS, S, M, L, XL UK 32-38 B-C 28-38 D-G 28-36 GG XS, S, M, L, XL EU 70-85 B-C 60-85 D-I 65-80 J EU 70-85 B-C 60-85 D-I 60-80 J B R A Z I L IAN • A A3 167 THO N G • A A 4237 XS, S, M, L, XL XS, S, M, L, XL 37
F R E YA CO N T I N U I T Y Daisy Lace Blush (BLH) Noir (NOR) White (WHE) Continuity Continuity Continuity UW BALCON Y BR A • A A51 31 UW BALCONY K CUP BR A • A A51 32 UW PA D D E D HA L F C U P BR A • A A 5 1 33 UK 32-38 B 30-38 C 28-38 D-G UK 28-38 GG-J 30-36 JJ-K UK 32-38 B-C 28-38 D-G 28-36 GG 30-36 H EU 70-85 B 65-85 C 60-85 D-I EU 60-85 J-M 65-80 N-O EU 70-85 B-C 60-85 D-I 60-80 J 65-80 K BR AL E T TE • A A51 34 BRIE F • A A51 35 SHO RT • A A 5 1 36 XS, S, M, L, XL XS, S, M, L, XL XS, S, M, L, XL BR A Z IL IAN • A A51 37 XS, S, M, L, XL 38
F R E YA CO N T I N U I T Y Expression Black (BLK) Natural Beige (NAE) Continuity Continuity UW D EMI PLUN GE MOUL D ED BR A • A A5490 UW PLUN GE BR A • A A5491 H IG H A PE X BR A • A A 5 49 4 UK 32-38 C 28-38 D-G 28-36 GG-H 30-36 HH UK 28-38 D-H UK 32-36 C 28-38 D-FF 28-36 G EU 70-85 C 60-85 D-K 60-80 J-K 65-80 L EU 60-85 D-K EU 70-80 C 60-85 D-H 60-80 I BRIE F • A A5495 SHORT • A A5496 BR A Z IL IA N • A A 5 49 7 XS, S, M, L, XL XS, S, M, L, XL XS, S, M, L, XL SUSPEND ER • A A5499 XS, S, M, L, XL 39
F R E YA CO N T I N U I T Y Idol Starlight Black (BLK) Nude (NUE) White (WHE) Rosewater (ROR) Black (BLK) Caramel (CAL) White (WHE) Continuity Continuity Continuity Continuity Continuity Continuity Continuity UW M O U L D E D BALCON Y BR A • A A10 50 H IPS TE R SHORT • A A1 056 UW IDOL M O U L D E D BR A • A A 5 200 UW HERO BALCONY SIDE SUPPORT BRA • AA5201 UK 32-38 B-C 28-38 D-G 28-36 GG-H 30-34 HH XS, S, M, L, XL UK 32-38 B-C 28-38 D-G 28-36 GG-H 30-34 HH UK 28-38 D-G EU 70-85 B-C 60-85 D-I 60-80 J-K 65-75 L EU 70-85 B-C 60-85 D-I 60-80 J-K 65-75 L EU 60-85 D-I UW BALCONY SIDE SUPPORT K CUP BRA • AA5202 SHO RT • A A 5 206 UK 28-38 GG-J 30-36 JJ-K XS, S, M, L, XL EU 60-85 J-M 65-80 N-O BR A Z I L IA N • A A 5 207 XS, S, M, L, XL 40
F R E YA CO N T I N U I T Y Soiree Lace Black (BLK) White (WHE) Continuity Continuity UW H IG H APE X BR A • A A501 1 UW PADD E D PLUN GE BR A • A A501 3 UW BR A L E T TE • A A 5 01 4 UK 32-36 C 28-38 D-H UK 32-38 C 30-38 D-H UK 32-36 C 28-38 D-FF 28-36 G EU 70-80 C 60-85 D-K EU 70-85 C 65-85 D-K EU 70-80 C 60-85 D-H 60-80 I BRIE F • A A501 5 SHORT • A A501 6 BR A Z IL IA N • A A 5 01 7 XS, S, M, L, XL XS, S, M, L, XL XS, S, M, L, XL SUSPEND ER • A A501 9 XS, S, M, L, XL 41
F R E YA N U RS I N G Pure Pure Sculpt Black (BLK) Nude (NUE) Petal (PEL) Slate (SLE) Continuity Continuity Continuity Continuity F R E YA N U RS I N G UW MOUL D ED N URS IN G BR A • A A1 581 UW MO U L D E D NU RS IN G BR A • A A 1 5 8 2 UK 30-40 D-G 30-38 GG 30-36 H 30-34 HH UK 30-40 D-G 30-38 GG 30-36 H 30-34 HH EU 65-90 D-I 65-85 J 65-80 K 65-75 L EU 65-90 D-I 65-85 J 65-80 K 65-75 L 42
F R E YA CO L L EC T I O N FREYA ACTIVE The Freya Active collection erases boundaries and elevates activities to new heights for SS21. From HIIT workouts to spin classes, feel confident when exercising with Freya’s signature support. As we pick up the pace and sprint into a new season, be sure to take five and check out our new colourway. Lime Twist features a statement geometric print in zesty greens and contrast slate greys. Dynamic Intense Our dynamic-rated sports bras are supremely lightweight Designed for high intensity activities, our intense-rated and deliver all the support you require for moderate to products are designed to offer you complete ease of movement low intensity workouts. whilst working out with unprecedented support and the confidence to match. PERFECT FOR: • GYM WORK PERFECT FOR: • EXERCISE CLASSES • HEAVY WORKOUTS • MODERATE SPORTS • ACTIVE SPORTS DYNA MIC INTENSE 43
F R E YA AC T I V E Core & Sonic Bring your 'A' game to the gym for SS21 with Core, a high performance UW Sports Bra which keeps you cool and dry whilst working out with its COOLMAX® fabric finish. Its wide curvature wire offers a comfortable and supportive fit, and its built up padded straps J-hook reduce straining. If it's an ultra lightweight Sports Bra that you are after though, turn to Sonic. Freya’s best-selling spacer moulded cup is ultra-breathable and lightweight, offering support and with an innovative cup shape and construction. U P TO MOULDED CORE UW SP ORTS BR A • A A/AC4002 A K CUP SO NIC UW MO U L D E D S PAC E R SP O RTS BR A • A A /AC 48 9 2 CUP • High performance with average coverage • Lightweight breathable spacer fabric moulded cups • Wider curvature wire for comfortable, supportive fit • High performance with average coverage Lime Twist (LIT) Carbon (CON) • COOLMAX® fabric wicks away moisture and feels soft on the skin • Wide curvature wire for a comfortable supportive fit Fashion / Available: Continuity • Printed panel at the apex (AC4002 only) • Printed panel at apex (AC4892 only) • Double fabric for firm support • Built-up padded straps for comfort and support • Mesh panels for cool comfort • Firm flat bottom band for good anchorage • Built-up padded straps for comfort and support • Soft hook and eye panel for extra comfort • Firm flat bottom band for good anchorage • Slide J-hook fastening allows racer back option with quick and easy dressing Lime (LIE) Hot Crimson (HON) Fashion / Available: Continuity • Soft hook and eye panel for extra comfort • AC4892 available in Lime Twist and Lime only • Research findings show our AA4002 UW Sports Bra reduces up and down velocity by 80% (University of Portsmouth) • AC4002 available in Lime Twist only Black (BLK) Storm (STM) UK 28-38 D-G 30-38 GG-JJ 30-36 K UK 32-40 B-C 28-40 D-G 28-38 GG 30-36 H Continuity Continuity EU 60-85 D-I 65-85 J-N 65-80 O EU 70-90 B-C 60-90 D-I 60-85 J 65-80 K FR 75-100 D-I 80-100 J-N 80-95 O FR 85-105 B-C 75-105 D-I 75-100 J 80-95 K AUS/NZ 6-16 D-G 8-16 GG-JJ 8-14 K AUS/NZ 10-18 B-C 6-18 D-G 6-16 GG 8-14 H USA 28-38 D-I 30-38 J-N 30-36 O USA 32-40 B-C 28-40 D-I 28-38 J 30-36 K JP 60-85 E-J 65-85 K-O 65-80 P JP 70-90 C-D 60-90 E-J 60-85 K 65-80 L Nude (NUE) White (WHE) Continuity Continuity D-E F-K B-E F-H Strap Width 19mm 19mm Strap Width 19mm 19mm Hook & Eye 3 Hook 4 Hook Hook & Eye 3 Hook 4 Hook PRICE PRICE INTENSE DYNAMIC 44
F R E YA AC T I V E Epic & Dynamic The perfect blend of style and support, Epic has the look of a crop top, but with a concealed inner moulded cup design, it shapes and provides just as much uplift as our classic Freya sports bras. If it’s a non-moulded style that you are J-hook J-hook after, why not try Dynamic. Perfect for high intensity workouts too, this non-wired soft sports bra shapes and supports the breasts through encapsulation rather than traditional compression methods. The J-hook fastening creates a racer back and adds additional support. E PIC UW CRO P TO P SP ORTS BR A W ITH M OULD E D INNE R • A A /AC 4004 DY NA MIC SO F T SP O RTS BR A • AC 401 4 • Wide curvature wire in an oval shape for reduced pressure against the body • Non-wired soft cup style • High performance with full coverage with a higher neckline • Shapes and supports by fully encapsulating the breast Lime Twist (LIT) • Inner slings for maximum support • Wide, flat underband elastic for added comfort and anchorage under the bust Fashion / Available: • Shapes and supports by encapsulating the breast • Contrast bindings at the neck edge strap and underband • Perforated foam cups for breathability and smooth shape • Seam-soft thread to reduce friction against the skin • Wide, flat underband elastic for added comfort and anchorage under the bust • Adjustable built up padded straps for comfort and support • Printed panels at the apex and centre front (AC4004 only) • Soft hook and eye panel with three rows for flexible fit • Seam-soft thread to reduce friction against the skin • Slide J-hook fastening allows racer back option with quick and easy dressing Carbon (CON) Continuity • Adjustable padded straps for comfort and support • Soft hook and eye panel with four rows for flexible fit • Slide J-hook fastening allows racer back option with quick and easy dressing • AC4004 in Lime Twist only Jet (JET) UK 28-40 D-G 28-38 GG 30-36 H UK 32-38 C 28-40 D-H 28-38 HH-J Continuity EU 60-90 D-I 60-85 J 65-80 K EU 70-85 C 60-90 D-K 60-85 L-M FR 75-105 D-I 75-100 J 80-95 K FRANCE 85-100 C 75-105 D-K 75-100 L-M AUS/NZ 6-18 D-G 6-16 GG 8-14 H AUS/NZ 10-16 C 6-18 D-H 6-16 HH-J USA 28-40 D-I 28-38 J 30-36 K USA 32-38 C 28-40 D-K 28-38 L-M JP 60-90 E-J 60-85 K 65-80 L JP 70-85 D 60-90 E-L 60-85 M-N White (WHE) Continuity D DD-E F-H C-E F-J Strap Width 13mm 16mm 19mm Strap Width 19mm 19mm Hook & Eye 2 Hook 3 Hook 4 Hook Hook & Eye 3 Hook 4 Hook PRICE PRICE Electric Black (ELB) Continuity INTENSE INTENSE 45
F R E YA AC T I V E Kinetic Freestyle The Kinetic legging is our Who said Freya Active just must-have co-ordinate which stopped at gym wear? teams perfectly with our Why not take it poolside too collection of sports bras with Freestyle, our go-to swim for SS21. With a wide fit wear collection for when you waistband for comfort and need to go that extra mile. ease of movement, these The UW Moulded Suit features lightweight leggings feature a scooped high leg and low this season’s statement back with convertible straps, F R E YA AC T I V E S W I M geometric print from ankle for complete support and ease to mid-thigh. of movement for when you need it most. Part of our Freya Active continuity collection, Freestyle is here to stay. L EGGIN G • AC 401 5 UW MO U L D E D SU IT • AW 39 6 9 • Lime Twist geo pattern on lower leg panel, reaching UK 30-40 D-H from the ankle to mid-thigh EU 65-90 D-K Lime Twist (LIT) • Lightweight and stretchy fabric Astral Navy (ASY) Fashion / Available: • Flat seams prevent friction Continuity • Wide fit waistband with deep elastic to support the torso for greater comfort and breathability • Dip V-waistband creates a slimming effect to the rear XS, S, M, L, XL PRICE INTENSE 46
SS21 POS Our POS Point of Sale pieces are an invaluable tool to increase your sales, by displaying the latest collections available in-store to your customers. For SS21, we are continuing to offer all accounts our branded display frame and full collection of A4 posters. The portrait, freestanding frame is refillable, so if you received this item of POS last season, this time around, you will just receive an updated pack of A4 posters for SS21 for you to update your existing frame with. As per last season, you will automatically receive all imagery, for all collections. If you are a new customer, you will receive both the frame and posters. Please note, any customers who take Swim and Lingerie will receive two separate frames so they can support both in-store at the same time. As always, we encourage you to ensure that the POS you use is prominently placed, with minimal clutter in the surrounding area, to maximise the effects of your display. Please note POS may be delivered separately from product due to packaging. Good luck for the upcoming season, The Wacoal Europe Marketing Team 320MM (W) x 400MM (H) *POS design subject to change 47
SS21 POS Posters All posters A4 – 210MM (W) x 297MM (H) 48
SS21 POS Posters All posters A4 – 210MM (W) x 297MM (H) 49
SIZES WITHOUT SURPRISES Sizes Without Surprises The right fit is everything when choosing lingerie. So to make sure you always have the key facts, this workbook features detailed sizing information, along with Japanese sizes and these handy international conversion tables. Band Sizes UK 28 30 32 34 36 38 40 EUROPE 60 65 70 75 80 85 90 FRANCE 75 80 85 90 95 100 105 AUS/NZ 6 8 10 12 14 16 18 USA 28 30 32 34 36 38 40 JAPAN 60 65 70 75 80 85 90 Cup Sizes UK B C D DD E F FF G GG H HH J JJ K EUROPE B C D E F G H I J K L M N O FRANCE B C D E F G H I J K L M N O AUS/NZ B C D DD E F FF G GG H HH J JJ K USA B C D DD DDD G H I J K L M N O JAPAN C D E F G H I J K L M N O P A Brief Explanation Once you’ve found a gorgeous bra in just the right size, all you need are great-fitting briefs to complete your look. However, different sizes are described in different ways, depending on where you are in the world. Just check your size chart to make sure you’re choosing briefs that give you the perfect fit every time. UK XS S M L XL XXL EUROPE XS S M L XL XXL FRANCE XS S M L XL XXL AUS/NZ 8 10 12 14 16 18 USA XS S M L XL XXL JAPAN S M L LL 3L 4L *Brief sizes throughout this workbook are based on UK sizing. Reproduction of this workbook, in part or whole, is strictly prohibited without prior written consent. Colour representation is the best that can be achieved via the conventional print process. All information is correct at the time of going to press. 50
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U K , I R E L A N D A N D R E ST O F T H E WO R L D Wacoal EMEA Ltd. The Corsetry Factory, Rothwell Road, Посмотреть белье Freya Desborough, Northants NN14 2PG, UK Tel: +44 (0) 1536 760282 Fax: +44 (0) 1536 762149 в наличии или заказать модели Email: orders@wacoal-europe.com из новой коллекции можно WACOA L E U RO P E SA S ( PA R I S ) в интернет-магазине 81 rue Saint-Lazare, 75009 Paris, France Tel: +33 (0) 1 42 81 04 93 ВКРУЖЕВАХ.РФ WACOA L E U RO P E SA S ( LYO N ) 4, Allée du Moulin Berger 69130 Ecully, Lyon, France для перехода в магазин Tel: +33 (0) 4 37 59 80 30 Fax: +33 (0) 4 78 35 34 83 --- НАЖМИТЕ ЗДЕСЬ --- E V E D E N I NC . 136 Madison Avenue, Floor 9, New York, NY 10016, USA US Showroom Tel: (212) 696-4763 Fax: (800) 708-8933 USA Customer Service Toll Free: (800) 467-1269 Fax: (866) 533-1385 Email: usaorders@eveden.com E V E D E N C A NA DA Accounts Office: 136 Madison Avenue, Floor 9, New York, NY 10016, USA US Showroom Tel: (212) 696-4763 Fax: (800) 708-8933 Canada Customer Service Toll Free: (800) 467-1269 Fax: (866) 533-1385 Email: ca.orders@eveden.com C A R I B B E A N A N D L AT I N A M E R I C A Ko-Ach Distributor, Inc. 134 S. Dixie Highway Suite 210, Hallandale Beach, FL 33009 Tel: 1 305 409 9166 Fax: 1 309 401 7860 Email: jackie@ko-ach.com / lazaro@ko-ach.com Web: www.ko-ach.com WACOA L AUST R A L I A P T Y LT D. Suite 3/169 Pascoe Vale Road, Moonee Ponds Victoria 3039 Tel: +61 3 9326 0318 Email: australia.enquiries@wacoal-europe.com / australian.orders@wacoal-europe.com NEW ZEALAND Rich Pickings: Kathleen Ritchie Tel/Fax: 0064 9 411 9174 Email: mail@richpickings.co.nz wacoal-europe.com F R E YA L I NG E R I E .COM
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