NOVEMBER 20 - APRIL 21 LINGERIE UP TO A K CUP - TRADE WORKBOOK

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NOVEMBER 20 - APRIL 21 LINGERIE UP TO A K CUP - TRADE WORKBOOK
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N OV EM B E R 2 0 - A P R I L 2 1
L I NG E R I E U P TO A K C U P

     TRADE WORKBOOK
NOVEMBER 20 - APRIL 21 LINGERIE UP TO A K CUP - TRADE WORKBOOK
ST YLE NOTES

                                Style Notes
         When we set about creating our new SS21 collection, it was a dead cert that this was to be
             a season all about elevating what that everyday lingerie experience looks like.
        Rest assured it’s more to us though than just making sure our Basics are by no means ‘basic’
                  – we’ve mixed up our fabric choices, debuted new styles and of course,
                                      ticked that ‘on-trend’ box every time.
   We know you love lace, so you’ll be seeing plenty of that! There’s Love Note in White, Fancies is back
   in a burst of Berry, and we cannot wait for you to see the must have duo in Erin either. The Non-Wired
     Bralette is a new shape for the season, crafted entirely from a crochet-look stretch lace, and teams
                                   perfectly with the cheeky Brazilian Brief.
Offbeat has quick become a Freya favourite since it broke onto the scene, so for SS21 we thought we’d treat
 you to a pick of two colour stories – Mineral Grey and Black, both with blush pink accents. We’ve thrown
     in a new style for the collection too – our UW Plunge Bra – which features a keyhole detail in the
             centre front and a gated back design, as seen in our much loved Fancies range.
  Viva makes a return too, but with a difference – we’ve grown the Viva story from prints into staple plains!
     With pieces to pick from in either graphic lace or a soft handle simplex, it’s available in Black and
                               Natural Beige for this Spring/Summer season.
We want to make some noise too this season with all-new Festival Vibe. The collection’s graphic lace features
 a three colour zig zag design that uses our first ever recycled yarn. Make sure you turn to page 26 to read
                               all about the sustainable story behind this one.
It’s another exciting season ahead of us – we hope you agree – and although we continually strive to bring
 you innovation and newness, there are some things you can bank on. Our faultless fit and all day support,
 up to a K cup, is guaranteed every time, meaning you can step into Summer in style and with confidence.

                                              ANNA NEALE
                                      H E A D O F F R E YA D E S I G N

                                                       2
NOVEMBER 20 - APRIL 21 LINGERIE UP TO A K CUP - TRADE WORKBOOK
F R E YA CO L L EC T I O N

      A colourful life
       So much to do, so little time. I love living from
    moment to moment and I need lingerie that’s going
            to make me feel great, no matter what.
       It’s amazing how Freya’s always there for me.
Brightening up my lingerie drawer with all sorts of amazing
 shapes and styles that keep me looking on-trend, always.

                                   3
NOVEMBER 20 - APRIL 21 LINGERIE UP TO A K CUP - TRADE WORKBOOK
AA5452 / AA5457

                  4
NOVEMBER 20 - APRIL 21 LINGERIE UP TO A K CUP - TRADE WORKBOOK
CONTENTS

   Fashion     Bra Shapes Explained–15
                                                14

                  Merchandising–18
             Look Out For This Season–20

Awakening–34 Erin–32 Fancies–28 Festival Vibe–26
        Love Note–24 Offbeat–30 Viva–22

Continuity
       Cameo–37 Deco–37 Daisy Lace–38
                                                     36

 Expression–40 Idol–40 Pure–42 Pure Sculpt–42
            Soiree Lace–41 Starlight–40

       Active
   Core–44
                                           43

              Dynamic–45 Epic–45 Freestyle–46
                Kinetic–46 Sonic–44

                     Our POS–47

              Sizes Without Surprises–50

                         5
NOVEMBER 20 - APRIL 21 LINGERIE UP TO A K CUP - TRADE WORKBOOK
F R E YA CO L L EC T I O N

                                               Viva
AA5641 / AA5646

                            6
NOVEMBER 20 - APRIL 21 LINGERIE UP TO A K CUP - TRADE WORKBOOK
SS21

Viva
              AA5642 / AA5645

       7
NOVEMBER 20 - APRIL 21 LINGERIE UP TO A K CUP - TRADE WORKBOOK
F R E YA CO L L EC T I O N

AA5214 / AA5215

                        AA5641 / AA5647
                                                        Viva

            Love Note
                                     8
NOVEMBER 20 - APRIL 21 LINGERIE UP TO A K CUP - TRADE WORKBOOK
SS21

AA5621 / AA5627

                         Festival
                           Vibe

                  9
NOVEMBER 20 - APRIL 21 LINGERIE UP TO A K CUP - TRADE WORKBOOK
F R E YA CO L L EC T I O N

                                            Kinetic
                                               AC4892 / AC4015

        AC4892 / AC4015

Sonic
                                    10
AA1012/AA1017

     Fancies

11
                                            SS21

                           AA5451/AA5456
                                       Offbeat
F R E YA CO L L EC T I O N

AA3231/AA3236
                                              Erin

                Erin

                                                     AA3233/AA3238
                           12
Offbeat
                SS21

AA5330/AA5335          AA5452/AA5457

Awakening

                13
SO MANY WAYS
 TO EXPRESS
  YOURSELF

     14
BRA SHAPES EXPLAINED

Bra Shapes
Explained                                                   UW PLU N GE BR A                             UW M O UL D ED PLUN GE T- SH IRT B R A
When perfect fit and support is       1. Low centre front for a revealing neckline                 1. Low centre front for plunging shape - based on Deco
everything, we know that it can
take time to find the right bra       2. Supportive cup structure offers great lift and shape      2. Smooth seam-free cups for a clean finish underneath
shape for you. We at Freya Lingerie   3. Powernet wing provides anchorage and control around          clothing
have got you covered - you can           the back, ensuring the bra will not ride up the back      3. Moulded cups offer a natural shape and cleavage
always depend on us to design         4. Fixed fully adjustable straps to prevent strap slippage      without overspill
our collections with you in mind.                                                                  4. Powernet wing provides anchorage and control around
By ensuring there’s not only a bra                                                                    the back, ensuring the bra will not ride up the back
to suit every shape but also every    Available in: Offbeat, Fancies, Awakening, Erin
occasion and outfit that comes                                                                     5. Fixed fully adjustable straps to prevent strap slippage
with it, this guide is designed to
help you find just that.                                                                           Available in: Festival Vibe, Awakening

                                                             4                                                             5

                                                                                                                       3
                                                                             2                                                           2
                                                                     1                                                            1
                                                        3                                                                                     4

                                                                             15
BRA SHAPES EXPLAINED

                  UW H I G H A PE X BR A                             UW MOU LD E D D E MI T- SH IRT BR A                                        UW B R AL E T TE
1. Flattering low centre front                               1. Mid centre front for sweetheart neckline                  1. Low centre front for a revealing neckline
2. Plunge frame is made from a rigid semi-sheer net for a    2. Smooth seam-free cups for a clean finish underneath       2. Stretch body front and back
   light look with great support                                clothing                                                  3. Deep continuous hook and eye fastenings for smooth
3. Stretch outer cup to create high apex and forward         3. Moulded cups offer a natural shape and cleavage              back and anchorage
   projection                                                   without overspill                                         4. Fixed fully adjustable straps to prevent strap slippage
4. Powernet wing provides anchorage and control around       4. Powernet wing provides anchorage and control around
   the back, ensuring the bra will not ride up the back         the back, ensuring the bra will not ride up the back
                                                                                                                          Available in: Love Note
5. Fixed fully adjustable straps to prevent strap slippage   5. Fixed fully adjustable straps to prevent strap slippage

                                                             Available in: Offbeat
Available in: Love Note, Festival Vibe

                                         5                                      5                                                                                 4

                         2                                                       3

                                                                                                   2                                                     1            3
                                 1   3                                                      1
                                                                                                        4                                           2
                    4

                                                                                      16
BRA SHAPES EXPLAINED

               UW SI D E SU PP O RT BR A                                        UW BA LCONY BR A                                         N O N W IRED B R AL E T TE
1. Four section cup                                          1. Smooth seam-free cups for a clean finish                  1. Triangle cup shape features an elongated apex
2. Side support for great support and forward shape             underneath clothing                                       2. Wide underband replaces the use of an underwire
3. Powernet wing provides anchorage and control around       2. Balcony cups offer good coverage and natural              3. Elastic at underband and underarm for additional
   the back, ensuring the bra will not ride up the back         rounded shape                                                support
4. Fixed fully adjustable straps to prevent strap slippage   3. Powernet wing provides anchorage and control around       4. Adjustable straps to prevent strap slippage
                                                                the back, ensuring the bra will not ride up the back
                                                                                                                          5. Hook and eye closure at back
                                                             4. Fixed fully adjustable straps to prevent strap slippage
Available in: Viva, Offbeat
                                                                                                                            Available in: Erin
                                                             Available in: Fancies, Erin

                                         4                                                                                                       4
                                                                                 4
                                                                                                                                                                1

                                                                                                1                                            3
                              1              2                                                      2

                   3                                                              3                                                                                 5
                                                                                                                                                     2

                                                                                       17
MERCHANDISING
AA5620 / AA5626

                              Merchandising
                                  When it comes to colours and prints, make the most of what Freya Lingerie
                                    has to offer this season in-store. We always forward plan the release
                                            dates of our seasonal collections with you, the retailer,
                                            in mind so you can show Freya off to its full potential.

                           Nov
                                    Viva - Lace Natural Beige    Viva - Lace Noir            Viva - Noir

                           Dec
                                                                Love Note - White

                           Jan
                                                  Freya Fancies - Berry    Festival Vibe - Black

                      18
For SS21, we’ve even made some of your favourite collections
                                                                         from recent seasons gone by available for you again, so you can
                                                                              truly maximise your merchandising story this season.

Feb                                                 Match with

                    Offbeat - Black                                                      Offbeat - Rosehip     Starlight - Rosewater

Mar                                                 Match with

       Erin - Hot Coral          Erin - White                    Offbeat - Rosehip     Starlight - Rosewater    Offbeat - Earl Grey     Love Note - White

Apr                                                 Match with

      Awakening - White    Offbeat - Mineral Grey                            Offbeat - Rosehip     Starlight - Rosewater     Love Note - White

                                                            19
F R E YA N OT I C E B OA R D

                                                       Plain

Look out
 for this
 season
                            UW Side Support Bra            UW Side Support Bra

There's a few things this
season we want to shout
   about because we
 think you'll love them,
   just as much as we            Brazilian                         Short
enjoyed designing them.

                                                                                                                                         AA5641 / AA5646
Check out this season's      Lace

                                                  Viva
noticeboard for a little
SS21 collection review.

                                                  You loved it that much last time around, we’ve grown the Viva story from prints
                                                  into staple plains for SS21. With a pick of either graphic lace or soft handle plain
                                                  simplex styles, Viva is the collection that keeps on giving. Available in Black
                                                  and Natural Beige colourways, Viva is an essential for your lingerie drawer
                                                  this Spring/Summer.

                                                             20
F R E YA N OT I C E B OA R D

Festival
    Vibe
We want to make some noise this season
with Festival Vibe, our first ever collection
that uses a recycled yarn. Fulgar's Q-Nova
yarn is made from regenerated raw
materials that go through a mechanical
process to break them down, without using
any chemicals. The production process
of this yarn is also more sustainable too,
leading to lower CO 2 emissions and water
consumption.

                                                                                                       The graphic lace
                                                                                                  features a three colour
                                                                                                 zig zag design that takes
                                                                                                   its inspiration from the
                                                                                                    festival ready trends.
                                                AA5621 / AA5627

                                                                             21
F R E YA CO L L EC T I O N

Viva
You loved it that much, this season
we’ve grown the Viva story from prints
into staple plains too. With a pick of
either graphic lace or soft handle plain
simplex styles, Viva is the collection
that keeps on giving. Available in Black
and Natural Beige colourways, Viva is
an essential for your lingerie drawer
this spring/summer.

                                                                                                                    U P TO                                                                           U P TO
                                           UW SID E SUPP O RT B R A • A A5 6 4 1                                   A K CUP   UW SI D E SU PP ORT BR A • A A 5 6 42                                  A K CUP
                                           • Based on Viva AA5351                                                            • Based on Viva AA5351
                                           • Four piece cup with side support for great uplift and                           • Four piece cup with side support for great uplift and
Noir (NOR)                                   forward projection                                                                forward projection
New Continuity / Available:                • Soft handle all over lace through the cups and cradle                           • Soft handle opaque simplex fabric through the cup and cradle
                                           • Wide decorative stretch elastic at neck edge                                    • Wide decorative stretch elastic at neck edge
                                           • Laminated cups in all sizes for forward projection and support                  • Laminated side cup in all sizes for forward projection and support
                                           • Powernet wing for anchorage and support                                         • Powernet wing for anchorage and support
                                           • Fixed fully adjustable straps to prevent strap slippage                         • Fixed fully adjustable straps to prevent strap slippage
Lace Noir (LNR)
                                           • Gold metallic rings and slides adorns straps                                    • Gold metallic rings and slides adorns straps
New Continuity / Available:
                                           • Ribbon detail with gold metallic slide at centre front                          • Ribbon detail with gold metallic slide at centre front

                                           UK      28-38 D-J 30-36 JJ-K                                                      UK      28-38 D-J 30-36 JJ-K
Lace Natural Beige (LNB)                   EU     60-85 D-M 65-80 N-O                                                        EU     60-85 D-M 65-80 N-O
New Continuity / Available:                FR     75-100 D-M 80-95 N-O                                                       FR     75-100 D-M 80-95 N-O
                                           AUS/NZ   6-16 D-J  8-14 JJ-K                                                      AUS/NZ   6-16 D-J  8-14 JJ-K
                                           USA    28-38 D-M 30-36 N-O                                                        USA    28-38 D-M 30-36 N-O
                                           JP      60-85 E-N 65-80 O-P                                                       JP      60-85 E-N 65-80 O-P

                                                                DEPENDENT ON CUP AND BACK SIZE                                                    DEPENDENT ON CUP AND BACK SIZE
                                           Strap Width           13mm       16mm        19mm                  22mm           Strap Width           13mm       16mm        19mm               22mm
                                           Hook & Eye           2 Hook     2 Hook      2 Hook                 3 Hook         Hook & Eye           2 Hook     2 Hook      2 Hook              3 Hook

                                           PRICE                                                                             PRICE

                                                                              22
F R E YA CO L L EC T I O N

SH O RT • A A 5645                               SHO RT • A A5 6 46                                   BR A Z I LIA N • A A 5 6 47
• Soft handle fabric                             • Soft handle stretch all-over lace                  • Sexy Brazilian styling
• Wide decorative stretch elastic at waistband   • Wide decorative stretch elastic at waistband       • Soft handle stretch all-over lace
                                                                                                      • Wide decorative stretch elastic at the front and back leg

XS, S, M, L, XL                                  XS, S, M, L, XL                                      XS, S, M, L, XL

PRICE                                            PRICE                                                PRICE

                                                                                    23
F R E YA CO L L EC T I O N

Love Note
Love Note strikes the perfect chord
of style and support combined.
Crafted from a crochet-look floral
lace throughout, all styles are
adorned with grosgrain bows and
a looped elastic trim. Back in the
spotlight for SS21 in White.

                                      UW H IG H APE X B R A • A A5 2 11                                       UW BR A LE T TE • A A 5 2 14
                                      • Flattering low centre front                                           • Low centre front for a plunging neckline
                                      • Plunge frame is made from a rigid semi-sheer net for a lighter look   • Plunge without push up
White (WHE)                             without loss of support                                               • Stretch lace top cup for ease of fit and a rounder shape
New Continuity / Available:           • Stretch lace outer cup to create high apex and forward projection     • Stretch lace body front and back
                                      • Fixed fully adjustable straps with loop trim detail                   • Continuous hook and eye adjustment
                                      • Pretty grosgrain bow at centre front                                  • Fixed fully adjustable straps with loop trim detail
                                                                                                              • Pretty grosgrain bow at centre front

                                      UK        32-36 C 28-38 D-H                                             UK     32-36 C      28-38 D-FF 28-36 G
                                      EU        70-80 C 60-85 D-K                                             EU     70-80 C      60-85 D-H 60-80 I
                                      FR        85-95 C 75-100 D-K                                            FR     85-95 C      75-100 D-H 75-95 I
                                      AUS/NZ    10-14 C  6-16 D-H                                             AUS/NZ 10-14 C       6-16 D-FF  6-14 G
                                      USA       32-36 C 28-38 D-K                                             USA    32-36 C      28-38 D-H 28-36 I
                                      JP        70-80 D 60-85 E-L                                             JP     70-80 D       60-85 E-I 60-80 J

                                                           DEPENDENT ON CUP AND BACK SIZE                                 DEPENDENT ON CUP AND BACK SIZE
                                      Strap Width           13mm       16mm        18mm                       Strap Width  13mm       16mm       18mm
                                      Hook & Eye           2 Hook     2 Hook      2 Hook                      Hook & Eye		          Continuous

                                      PRICE                                                                   PRICE

                                                                          24
F R E YA CO L L EC T I O N

BRIE F • A A 521 5                              B R A Z ILIAN • A A5 2 17
• Stretch lace front and back                   • Stretch lace front and back
• Light lining in front for modesty             • Scallop edge finish to leg line
• Matching lace trim at front waist             • Pretty grosgrain bow detail at centre front
• Scallop edge finish at back leg
• Pretty grosgrain bow detail at centre front

XS, S, M, L, XL                                 XS, S, M, L, XL

PRICE                                           PRICE

                                                                                     25
F R E YA CO L L EC T I O N

   NE W

Festival                                                                                                                  J-hook

Vibe
Be a trendsetter with all-new Festival Vibe,
a statement collection for SS21 which
features a colourful zigzag design. Inspired by
the much-loved boho trend, Festival Vibe's
three-tone crochet-look lace is crafted using
Q-NOVA®, a recycled yarn. Worn to be seen,
layer under an off the shoulder tee or sheer shirt –
how will you wear yours?

                                                       UW M O ULD E D PLUN GE T- SH IRT B R A • A A5 6 20                     MOULDED   UW H I G H A PE X BR A • A A 5 6 2 1
                                                                                                                                CUP
                                                       • Based on the Deco AA4234 moulded shape                                         • Geometric three tone lace made using Fulgar's recycled Q-NOVA® yarn
                                                       • Geometric three tone lace through cradle made using Fulgar's                   • Flattering low centre front
Black (BLK)                                              recycled Q-NOVA® yarn                                                          • Plunge frame is made from a rigid semi-sheer net for a lighter look without
Fashion / Available:                                   • Moulded cups for a smooth, rounded silhouette                                    loss of support
                                                       • Low centre front offers the desired cleavage without overspill                 • Stretch outer lace cup to create high apex and forward projection
                                                       • Fully adjustable straps to prevent strap slippage                              • Geometric mesh cradle
                                                       • J-hook adjuster to create racer back and enhance support                       • Fixed fully adjustable straps to prevent strap slippage
                                                       • Satin ribbon with triangular metallic detail at centre front                   • Satin ribbon with triangular metallic detail at centre front

So what is Q-NOVA® ?                                   UK         32-38 C 28-38 D-G    28-36 GG                                         UK        28-38 D-H
                                                       EU        70-85 C 60-85 D-I      60-80 J                                         EU        60-85 D-K
Q-NOVA is an environmentally-sustainable
             ®
                                                       FR        85-100 C 75-100 D-I    75-95 J                                         FR        75-100 D-K
recycled Nylon 6.6 fibre obtained exclusively          AUS/NZ     10-16 C  6-16 D-G     6-14 GG                                         AUS/NZ     6-16 D-H
                                                       USA        32-38 C 28-38 D-I     28-36 J                                         USA       28-38 D-K
from regenerated raw materials, with a polyester
                                                       JP        70-85 D 60-85 E-J      60-80 K                                         JP         60-85 E-L
produced entirely from pre-consumer waste
from Fulgar's manufacturing facilities, such                                DEPENDENT ON CUP AND BACK SIZE                                                     DEPENDENT ON CUP AND BACK SIZE
as offcuts of fabric, which meets given                Strap Width           12mm       15mm        18mm                                Strap Width             12mm       15mm        18mm
traceability requirements.                             Hook & Eye           2 Hook     2 Hook      2 Hook                               Hook & Eye             2 Hook     2 Hook      2 Hook

                                                       PRICE                                                                            PRICE

                                                                                          26
F R E YA CO L L EC T I O N

SH O RT • A A 5626                                                      B R A Z ILIAN • A A5 6 27
• Three tone galloon lace front and back made using Fulgar's recycled   • Three tone galloon lace front and back made using Fulgar's recycled
  Q-NOVA® yarn                                                            Q-NOVA® yarn
• Smooth scallop edge finish for no VPL                                 • Smooth scallop edge finish for no VPL
• Light decorative geometric elastic waistband                          • Light decorative geometric elastic waistband
• Geometric mesh on outer gusset and centre back panel                  • Geometric mesh on outer gusset

XS, S, M, L, XL                                                         XS, S, M, L, XL

PRICE                                                                   PRICE

                                                                                                          27
F R E YA CO L L EC T I O N

Fancies
Somtimes it's ok to keep it simple,
because it just works, right? Back for
SS21; Fancies, in a mouthwatering
shade of Berry. Pick between the UW
Plunge Bra, that features a gated
back and centre front keyhole design,
or the UW Balcony Bra, which is
available all the way up to a K cup.
Be sure not to forget that there are
tons more Fancies styles and
colourways on offer too - don't go
anywhere without meeting the
whole of the clique.

                                                                                                                                                                U P TO
                                         UW PLUN G E B R A • A A1011                                      UW BALCO N Y B R A • A A 1012                        A K CUP   SH ORT • A A 1015
                                         • On-trend keyhole centre front detail                           • Deeper wire for greater coverage and comfort                 • On-trend low rise styling
                                         • Lace cradle                                                    • Lined bottom cup for great shape and support                 • Delicate lace
Berry (BEY)                              • Gated back for a lighter look and good anchorage               • Fixed fully adjustable straps to prevent strap slippage      • Seamless front panel
Limited Continuity / Available:          • Ease of fit on neck edge                                       • Polka dot bow detail at centre front                         • Soft handle waistband
                                         • Fixed fully adjustable straps to prevent strap slippage                                                                       • Polka dot bow detail at centre front
                                         • Polka dot bow detail at centre front

Black (BLK)
                                         UK             32-38 C   28-38 D-G                               UK       28-38 GG-J     30-36 JJ-K                             XS, S, M, L, XL, XXL
Continuity
                                         EU            70-85 C    60-85 D-I                               EU       60-85 J-M      65-80 N-O
                                         FR            85-100 C   75-100 D-I                              FR       75-100 J-M     80-95 N-O                              PRICE
                                         AUS/NZ         10-16 C    6-16 D-G                               AUS/NZ    6-16 GG-J      8-14 JJ-K
                                         US             32-38 C    28-38 D-I                              US        28-38 J-M     30-36 N-O
                                         JP            70-85 D    60-85 E-J                               JP       60-85 K-N      65-80 O-P
Natural Beige (NAE)
Continuity
                                                                      C-G                                                            GG-K
                                         Strap Width                 16mm                                 Strap Width                23mm
                                         Hook & Eye                 1 Hook                                Hook & Eye                 3 Hook

Petal (PEL)                              PRICE                                                            PRICE
Continuity

White (WHE)
Continuity

                                                                                                     28
F R E YA CO L L EC T I O N

                                         Here’s the rest of the collection…

                                         UW MOULDED BALCONY T-SHIRT BRA • AA1030                      UW LO N GL INE BR A • A A 1 01 4

                                         UK   32-38 B-C 28-38 D-G 28-36 GG-H 30-34 HH           UK   32-38 B-C 28-38 D-G 28-36 GG 30-36 H
                                         EU   70-85 B-C 60-85 D-I  60-80 J-K  65-75 L           EU   70-85 B-C 60-85 D-I  60-80 J 65-80 K

BR A Z I LIA N BRI E F • A A 1 0 1 7
• Sexy Brazilian styling
• Delicate lace
• Soft handle waistband
• Polka dot bow detail at centre front

XS, S, M, L

PRICE
                                                UW PADDED HALF CUP • AA1013                               SUSPE ND E R • A A 1 01 9         CHE MISE • A A 1 01 8

                                                    UK   32-38 B-C 30-38 D-H                                     XS, S, M, L                      XS, S, M, L
                                                    EU   70-85 B-C 65-85 D-K

                                                                                 29
F R E YA CO L L EC T I O N

Offbeat                                                                                                                                                                                                             Gated back

Freya favourite Offbeat is
back for SS21, in not just one
colourway, but two. All pieces
are crafted from a stretch floral
lace, and feature contrast colour
detailing at the bra straps and the
waistbands of the briefs. Look
out for the collection’s new UW
Plunge Bra too, which has a cut
out centre front and a gated back
design as seen in our much-loved
Fancies collection. Available in
Black or Mineral Grey.

                                                                                                                                                            U P TO
                                      UW MO ULD E D D E M I T- SH IRT B R A •              MOULDED    UW SID E SUPP O RT BR A • A A 5 45 1                 A K CUP    UW PLU N GE BR A • A A 5 45 2
                                      A A 5 45 0                                             CUP      • Four piece cup with side support for great                    • Based on Fancies AA1011 UW Plunge Bra
                                      • Sweetheart neckline offers uplift and an                        uplift and forward projection                                 • On-trend keyhole centre front detail
Mineral Grey (MGY)                      enhanced cleavage                                             • Laminated side cup in all sizes for forward projection        • Gated back for a lighter look and good anchorage
Limited Continuity / Available        • Seam-free moulded cups for a smooth,                            and support                                                   • Delicate lace adorns cradle
                                        rounded silhouette                                            • Powerful stretch lace with increased LYCRA® content to        • Contrast colour, fully adjustable straps to prevent
                                      • Delicate lace adorns cradle                                     offer better support and shape                                  strap slippage
                                      • Opaque lined wing for anchorage and support                   • Contrast colour, fully adjustable tow back straps give        • Bow detail at centre front with silver press stud detailing
                                      • Contrast colour, fully adjustable straps to prevent             central pull through the straps to prevent strap slippage
Black (BLK)                             strap slippage                                                • Bow detail at centre front with silver press stud detailing
New Continuity / Available:           • Bow detail at centre front with silver press stud detailing

                                      UK          32-38 C   28-38 D-GG 28-36 H 30-34 HH               UK     28-40 D-HH 28-38 J   30-36 JJ-K                          UK          32-38 C   28-38 D-G
                                      EU         70-85 C     60-85 D-J 60-80 K 65-75 L                EU      60-90 D-L 60-85 M 65-80 N-O                             EU         70-85 C    60-85 D-I
Rosehip (ROP)                         FR         85-100 C    75-100 D-J 75-95 K 80-90 L               FR      75-105 D-L 75-100 M 80-95 N-O                           FR         85-100 C   75-100 D-I
Continuity
                                      AUS/NZ      10-16 C    6-16 D-GG   6-14 H 8-12 HH               AUS/NZ 6-18 D-HH     6-16 J  8-14 JJ-K                          AUS/NZ      10-16 C    6-16 D-G
*AA5452 is New Continuity
                                      USA         32-38 C     28-38 D-J 28-36 K 30-34 L               USA     28-40 D-L  28-38 M 30-36 N-O                            USA         32-38 C    28-38 D-I
                                      JP         70-85 D     60-85 E-K 60-80 L 65-75 M                JP      60-90 E-M 60-85 N 65-80 O-P                             JP         70-85 D    60-85 E-J

                                                 DEPENDENT ON CUP AND BACK SIZE                                     DEPENDENT ON CUP AND BACK SIZE                                                 C-G
Earl Grey (EGY)                       Strap Width 13mm 16mm 19mm              23mm                    Strap Width      13mm    16mm      19mm      23mm               Strap Width                16mm
Limited Continuity                    Hook & Eye 2 Hook 2 Hook 2 Hook 3 Hook (GG-HH cup)              Hook & Eye      2 Hook   2 Hook   2 Hook     3 Hook             Hook & Eye                 1 Hook

                                      PRICE                                                           PRICE                                                           PRICE

                                                                                                 30
F R E YA CO L L EC T I O N

BRIE F • A A 5455                                                           SHO RT • A A5 45 6                                                             BR A Z I LIA N • A A 5 45 7
• Stretch lace front and back with scallop detailing                        • Stretch lace front and back with scallop detailing                           • Sexy Brazilian styling
• Contrast semi-sheer striped elastic waistband                             • Contrast semi-sheer striped elastic waistband                                • Stretch lace front and back with scallop detailing
• Feature keyhole back detail                                               • Bow detail at centre front with silver press stud detailing                  • Contrast semi-sheer striped elastic waistband
• Bow detail at centre front with silver press stud detailing                                                                                              • Bow detail at centre front with silver press stud detailing

XS, S, M, L, XL                                                             XS, S, M, L, XL                                                                XS, S, M, L, XL

PRICE                                                                       PRICE                                                                          PRICE

                                                                             MAKE THE MOST OF OFFBEAT WITH...
                                                                                                                                                                                          OFFBEAT
                               STARLIGHT                                                                 LOVE NOTE
                                                                                                                                                                                          Available in Rosehip
                               Available in Rosewater                                                    Available in White
                                                                                                                                                                                          All the sizes and styles you see on this page
                               See page 40 for available styles and sizes                                See page 24 & 25 for available styles and sizes
                                                                                                                                                                                          are available in this super cute colourway too

                                                                                                                  31
F R E YA CO L L EC T I O N

Erin
Summertime florals are here for the taking with
Erin, returning for the new season in a Hot Coral
colourway. Teamed with crochet-look lace accents,
available styles include an UW Plunge Bra and
a balcony shape which fits up to a K cup. The
collection doesn't stop there either, because for
SS21 we've thrown in some lacey offerings. The
Non Wired Bralette and Brazilian Brief are both
made from a stretch crochet-look lace that we
hope you love just as much as we do.

                                                                                                                                                                                                         U P TO
                                                    UW PLUN G E B R A • A A3 23 1                                                UW BA LCON Y BR A • A A 32 32                                          A K CUP
                                                    • Low centre front for revealing neckline                                    • Deeper wire for greater coverage and comfort
                                                    • Plunge without push up                                                     • Fully lined bottom cup for great shape and support
Hot Coral (HOL)                                     • Soft handle printed fabric with stretch crochet-look lace top cup, lined   • Soft handle printed fabric with stretch crochet-look lace top cup,
Fashion / Available:                                  for support                                                                  lined for support
                                                    • Printed powernet wing for anchorage and support                            • Printed powernet wing for anchorage and support
                                                    • Bow and silver disc charm at centre front                                  • Fixed fully adjustable straps to prevent strap slippage
                                                                                                                                 • Bow and silver disk charm at centre front

Hot Coral (HOL)
Limited Continuity/ Available:
                                                    UK       28-38 D-G                                                           UK    28-38 GG-J      30-36 JJ-K
                                                    EU       60-85 D-I                                                           EU     60-85 J-M      65-80 N-O
                                                    FR       75-100 D-I                                                          FR     75-100 J-M     80-95 N-O
                                                    AUS/NZ    6-16 D-G                                                           AUS/NZ 6-16 GG-J       8-14 JJ-K
                                                    US        28-38 D-I                                                          US     28-38 J-M      30-36 N-O
White (WHE)
                                                    JP       60-85 E-J                                                           JP     60-85 K-N      65-80 O-P
Limited Continuity / Available:

                                                                DEPENDENT ON CUP AND BACK SIZE                                               DEPENDENT ON CUP AND BACK SIZE
                                                    Strap Width  13mm       17mm       20mm                                      Strap Width		          23mm
                                                    Hook & Eye		           2 Hook                                                Hook & Eye		           3 Hook

                                                    PRICE                                                                        PRICE

                                                                                         32
F R E YA CO L L EC T I O N

N O N W I RED BR A LE T TE • A A 32 33                          B RI E F • A A3 23 5                                               SHO RT • A A3 2 3 6                           BR A Z I LIA N BRI E F • A A 32 38
• Soft triangle shape with wide underband                       • Soft handle printed fabric                                       • Soft handle printed fabric                  • Sexy Brazilian styling
• Crochet-look lace cups, lined for modesty                     • Stretch crochet-look lace inserts at the side front waist        • Stretch crochet look lace inserts at back   • Stretch crochet-look lace front and back
• Elastic at underband and underarm for additional support      • Bow and silver disk charm at centre front                        • Bow and silver disk charm at centre front
• Adjustable straps to prevent strap slippage
• Hook and eye closure at back

XS, S, M, L, XL                                                 XS, S, M, L, XL                                                    XS, S, M, L, XL                               XS, S, M, L, XL

                                                                PRICE                                                              PRICE                                         PRICE

                    XS/S/M               L/XL
Strap Width         13-16mm            17-20mm
Hook & Eye                    2 Hook

PRICE

                                                                                           MAKE THE MOST OF ERIN WITH...

                              STARLIGHT                                                                            LOVE NOTE                                                               OFFBEAT
                              Available in Rosewater                                                               Available in White                                                      Available in Rosehip
                              See page 40 for available styles and sizes                                           See page 24 & 25 for available styles and sizes                         See page 30 & 31 for available styles and sizes

                                                                                                                              33
F R E YA CO L L EC T I O N

Awakening
If you still needed some convincing that Spring
was upon us, look no further than Awakening.
Available for SS21 in a crisp white colour story,
this luxe embroidery collection gives traditional
floral lingerie a definite new edge, with a meadow
flower embroidery that pops in tones of magenta,
neon pink and mint. Be sure to get your hands
on the UW Moulded Plunge T-shirt Bra too,
which features statement strap detailing
for a worn to be seen look.

                                                     UW M O ULD E D PLUN GE T- SH IRT B R A • A A5 3 3 0         MOULDED   UW PLU N GE BR A • A A 5 331
                                                                                                                   CUP
                                                     • Based on the Deco AA4234 moulded shape                              • Low centre front for plunging neckline
                                                     • Seam-free cup with neck edge binding                                • Plunge without push up
White (WHE)                                          • Offers the desired cleavage without overspill                       • Spot embroidery throughout cup with feminine floral embroidery through
Fashion / Available:                                 • Sexy strapping detail at centre front                                 the top cup
                                                     • Plain powermesh wing for support and anchorage                      • Keyhole detail at centre front
                                                     • Fixed fully adjustable straps to prevent strap slippage             • Plain powernet wing for anchorage and support
                                                     • Bow detail at centre front                                          • Fixed fully adjustable straps to prevent strap slippage
                                                                                                                           • Bow detail with metallic gold trim at centre front
Black (BLK)
Continuity

                                                     UK        32-38 B-C   28-38 D-G    28-36 GG                           UK       28-38 D-H
                                                     EU       70-85 B-C    60-85 D-I     60-80 J                           EU       60-85 D-K
                                                     FR       85-100 B-C   75-100 D-I    75-95 J                           FR       75-100 D-K
                                                     AUS/NZ    10-16 B-C    6-16 D-G     6-14 GG                           AUS/NZ    6-16 D-H
                                                     US        32-38B-C     28-38 D-I    28-36 J                           US       28-38 D-K
                                                     JP       70-85 C-D    60-85 E-J     60-80 K                           JP        60-85 E-L

                                                                            DEPENDENT ON CUP AND BACK SIZE                                        DEPENDENT ON CUP AND BACK SIZE
                                                     Strap Width           12-15mm     15-18mm    18-21mm                  Strap Width           12-15mm     15-18mm    18-21mm        22-25mm
                                                     Hook & Eye             2 Hook      2 Hook     2 Hook                  Hook & Eye             2 Hook      2 Hook     3 Hook         3 Hook

                                                     PRICE                                                                 PRICE

                                                                                         34
F R E YA CO L L EC T I O N

BRIE F • A A 5335                                                             B R A Z ILIAN • A A5 3 3 7
• Soft handle clean cut fabric for a second skin feeling and no VPL for       • Sexy Brazilian styling
  minimal show through under clothing                                         • Soft handle clean cut fabric for a second skin feeling and no VPL for
• Stretch embroidery spot adorns front panel, lightly lined for additional      minimal show through under clothing
  modesty                                                                     • Stretch embroidery spot adorns front panel, lightly lined for additional modesty
• Feminine floral embroidery along the side front leg                         • Feminine floral embroidery along the side front leg
• Keyhole centre back detail with strapping through a gold ring               • Keyhole centre back detail with a gold ring

XS, S, M, L, XL                                                               XS, S, M, L, XL

PRICE                                                                         PRICE

                                                                             MAKE THE MOST OF AWAKENING WITH...

                              STARLIGHT                                                                    LOVE NOTE                                               OFFBEAT
                              Available in Rosewater                                                       Available in White                                      Available in Rosehip
                              See page 40 for available styles and sizes                                   See page 24 & 25 for available styles and sizes         See page 30 & 31 for available styles and sizes

                                                                                                                   35
A LOOK
FOR EVERY
 MOMENT

    36
F R E YA CO N T I N U I T Y

                                   Cameo                                                                                                                Deco
                                    Black (BLK)      Sand (SAD)                                                                                       Black (BLK)    Nude (NUE)
                                        Continuity    Continuity                                                                                        Continuity    Continuity

UW D ECO MO U L D E D PLUN GE BR A • A A3 160                UW H IG H APE X BR A • A A31 61                           M OULD E D SO F T C U P BR A • A A 4231         UW S TR A PL ESS MO U L D E D BR A • A A 4233

     UK   32-38 B-C    28-38 D-G    28-36 GG                   UK     32-36 C     28-38 D-H                                       UK     28-38 C-G                         UK      32-38 B-C   28-38 D-G   30-36 GG
     EU   70-85 B-C    60-85 D-I     60-80 J                   EU     70-80 C     60-85 D-K                                       EU     60-85 C-I                         EU      70-85 B-C   60-85 D-I    65-80 J

UW DECO STRAPLESS MOULDED BRA • A A3163                             SHORT • A A31 66                                  UW M OULD E D PLU N GE BR A • A A 4234                          SHO RT • A A 4236

    UK    32-38 B-C   28-38 D-G    30-36 GG                           XS, S, M, L, XL                                   UK   32-38 B-C   28-38 D-G    28-36 GG                           XS, S, M, L, XL
    EU    70-85 B-C   60-85 D-I     65-80 J                                                                             EU   70-85 B-C   60-85 D-I     60-80 J

           B R A Z I L IAN • A A3 167                                                                                           THO N G • A A 4237

                 XS, S, M, L, XL                                                                                                    XS, S, M, L, XL

                                                                                                         37
F R E YA CO N T I N U I T Y

                                           Daisy Lace
                                           Blush (BLH)         Noir (NOR)            White (WHE)
                                            Continuity           Continuity              Continuity

     UW BALCON Y BR A • A A51 31                   UW BALCONY K CUP BR A • A A51 32                        UW PA D D E D HA L F C U P BR A • A A 5 1 33

UK     32-38 B     30-38 C     28-38 D-G                 UK   28-38 GG-J    30-36 JJ-K                UK     32-38 B-C     28-38 D-G     28-36 GG   30-36 H
EU     70-85 B     65-85 C     60-85 D-I                 EU   60-85 J-M     65-80 N-O                 EU     70-85 B-C     60-85 D-I      60-80 J   65-80 K

         BR AL E T TE • A A51 34                              BRIE F • A A51 35                                          SHO RT • A A 5 1 36

             XS, S, M, L, XL                                    XS, S, M, L, XL                                             XS, S, M, L, XL

        BR A Z IL IAN • A A51 37

             XS, S, M, L, XL

                                                                   38
F R E YA CO N T I N U I T Y

                                             Expression
                                                  Black (BLK)         Natural Beige (NAE)
                                                   Continuity                  Continuity

UW D EMI PLUN GE MOUL D ED BR A • A A5490              UW PLUN GE BR A • A A5491                 H IG H A PE X BR A • A A 5 49 4

UK   32-38 C    28-38 D-G 28-36 GG-H   30-36 HH                 UK    28-38 D-H             UK     32-36 C     28-38 D-FF     28-36 G
EU   70-85 C    60-85 D-K 60-80 J-K     65-80 L                 EU    60-85 D-K             EU     70-80 C     60-85 D-H      60-80 I

               BRIE F • A A5495                            SHORT • A A5496                          BR A Z IL IA N • A A 5 49 7

                 XS, S, M, L, XL                                 XS, S, M, L, XL                          XS, S, M, L, XL

          SUSPEND ER • A A5499

                 XS, S, M, L, XL

                                                                     39
F R E YA CO N T I N U I T Y

                                      Idol                                                                                              Starlight
                      Black (BLK)            Nude (NUE)    White (WHE)                                              Rosewater (ROR)                Black (BLK)      Caramel (CAL)            White (WHE)
                       Continuity             Continuity     Continuity                                                  Continuity                    Continuity     Continuity                 Continuity

 UW M O U L D E D BALCON Y BR A • A A10 50                  H IPS TE R SHORT • A A1 056                           UW IDOL M O U L D E D BR A • A A 5 200            UW HERO BALCONY SIDE SUPPORT BRA • AA5201

UK   32-38 B-C 28-38 D-G 28-36 GG-H   30-34 HH                     XS, S, M, L, XL                           UK    32-38 B-C 28-38 D-G 28-36 GG-H        30-34 HH                   UK     28-38 D-G
EU   70-85 B-C 60-85 D-I  60-80 J-K    65-75 L                                                               EU    70-85 B-C 60-85 D-I  60-80 J-K         65-75 L                   EU     60-85 D-I

                                                                                                             UW BALCONY SIDE SUPPORT K CUP BRA • AA5202                            SHO RT • A A 5 206

                                                                                                                        UK   28-38 GG-J    30-36 JJ-K                                 XS, S, M, L, XL
                                                                                                                        EU   60-85 J-M     65-80 N-O

                                                                                                                         BR A Z I L IA N • A A 5 207

                                                                                                                               XS, S, M, L, XL

                                                                                                    40
F R E YA CO N T I N U I T Y

                                  Soiree Lace
                                     Black (BLK)           White (WHE)
                                       Continuity                 Continuity

UW H IG H APE X BR A • A A501 1     UW PADD E D PLUN GE BR A • A A501 3             UW BR A L E T TE • A A 5 01 4

   UK     32-36 C     28-38 D-H          UK     32-38 C     30-38 D-H          UK    32-36 C     28-38 D-FF        28-36 G
   EU     70-80 C     60-85 D-K          EU     70-85 C     65-85 D-K          EU    70-80 C     60-85 D-H         60-80 I

        BRIE F • A A501 5                     SHORT • A A501 6                       BR A Z IL IA N • A A 5 01 7

          XS, S, M, L, XL                       XS, S, M, L, XL                            XS, S, M, L, XL

    SUSPEND ER • A A501 9

          XS, S, M, L, XL

                                                    41
F R E YA N U RS I N G

                                      Pure                                                            Pure Sculpt
                        Black (BLK)       Nude (NUE)            Petal (PEL)                                             Slate (SLE)
                         Continuity         Continuity           Continuity                                              Continuity
F R E YA N U RS I N G

                              UW MOUL D ED N URS IN G BR A • A A1 581                                    UW MO U L D E D NU RS IN G BR A • A A 1 5 8 2

                            UK   30-40 D-G 30-38 GG   30-36 H   30-34 HH                                UK   30-40 D-G 30-38 GG      30-36 H    30-34 HH
                            EU    65-90 D-I 65-85 J   65-80 K    65-75 L                                EU    65-90 D-I 65-85 J      65-80 K     65-75 L

                                                                                     42
F R E YA CO L L EC T I O N

    FREYA
    ACTIVE          The Freya Active collection erases boundaries and elevates activities
                 to new heights for SS21. From HIIT workouts to spin classes, feel confident
                              when exercising with Freya’s signature support.

              As we pick up the pace and sprint into a new season, be sure to take five and
              check out our new colourway. Lime Twist features a statement geometric print
                                in zesty greens and contrast slate greys.

               Dynamic                                                                     Intense
Our dynamic-rated sports bras are supremely lightweight                    Designed for high intensity activities, our intense-rated
 and deliver all the support you require for moderate to               products are designed to offer you complete ease of movement
                  low intensity workouts.                                  whilst working out with unprecedented support and the
                                                                                            confidence to match.
                    PERFECT FOR:
                    • GYM WORK                                                                 PERFECT FOR:
                 • EXERCISE CLASSES                                                        • HEAVY WORKOUTS
                 • MODERATE SPORTS                                                           • ACTIVE SPORTS

             DYNA MIC                                                                   INTENSE

                                                             43
F R E YA AC T I V E

Core &
Sonic
Bring your 'A' game to the gym for SS21 with
Core, a high performance UW Sports Bra
which keeps you cool and dry whilst working
out with its COOLMAX® fabric finish. Its
wide curvature wire offers a comfortable and
supportive fit, and its built up padded straps                                                                                                                                             J-hook
reduce straining. If it's an ultra lightweight
Sports Bra that you are after though, turn to
Sonic. Freya’s best-selling spacer moulded cup
is ultra-breathable and lightweight, offering
support and with an innovative cup shape
and construction.
                                                                                                                U P TO                                                                         MOULDED
                                                 CORE UW SP ORTS BR A • A A/AC4002                             A K CUP   SO NIC UW MO U L D E D S PAC E R SP O RTS BR A • A A /AC 48 9 2         CUP
                                                 • High performance with average coverage                                • Lightweight breathable spacer fabric moulded cups
                                                 • Wider curvature wire for comfortable, supportive fit                  • High performance with average coverage
Lime Twist (LIT)         Carbon (CON)            • COOLMAX® fabric wicks away moisture and feels soft on the skin        • Wide curvature wire for a comfortable supportive fit
Fashion / Available:     Continuity              • Printed panel at the apex (AC4002 only)                               • Printed panel at apex (AC4892 only)
                                                 • Double fabric for firm support                                        • Built-up padded straps for comfort and support
                                                 • Mesh panels for cool comfort                                          • Firm flat bottom band for good anchorage
                                                 • Built-up padded straps for comfort and support                        • Soft hook and eye panel for extra comfort
                                                 • Firm flat bottom band for good anchorage                              • Slide J-hook fastening allows racer back option with quick and easy dressing
Lime (LIE)               Hot Crimson (HON)
Fashion / Available:     Continuity              • Soft hook and eye panel for extra comfort                             • AC4892 available in Lime Twist and Lime only
                                                 • Research findings show our AA4002 UW Sports Bra reduces up and down
                                                   velocity by 80% (University of Portsmouth)
                                                 • AC4002 available in Lime Twist only

Black (BLK)              Storm (STM)             UK     28-38 D-G 30-38 GG-JJ      30-36 K                               UK        32-40 B-C    28-40 D-G      28-38 GG    30-36 H
Continuity               Continuity              EU     60-85 D-I  65-85 J-N       65-80 O                               EU        70-90 B-C    60-90 D-I       60-85 J    65-80 K
                                                 FR     75-100 D-I 80-100 J-N      80-95 O                               FR        85-105 B-C   75-105 D-I      75-100 J   80-95 K
                                                 AUS/NZ 6-16 D-G   8-16 GG-JJ       8-14 K                               AUS/NZ     10-18 B-C    6-18 D-G       6-16 GG     8-14 H
                                                 USA     28-38 D-I 30-38 J-N       30-36 O                               USA       32-40 B-C     28-40 D-I      28-38 J    30-36 K
                                                 JP     60-85 E-J  65-85 K-O       65-80 P                               JP        70-90 C-D    60-90 E-J       60-85 K    65-80 L
Nude (NUE)               White (WHE)
Continuity               Continuity
                                                                            D-E            F-K                                                           B-E           F-H
                                                 Strap Width               19mm          19mm                            Strap Width                   19mm           19mm
                                                 Hook & Eye               3 Hook        4 Hook                           Hook & Eye                   3 Hook         4 Hook

                                                 PRICE                                                                   PRICE

                                                 INTENSE                                                                 DYNAMIC
                                                                                   44
F R E YA AC T I V E

Epic &
Dynamic
The perfect blend of style and support, Epic has
the look of a crop top, but with a concealed inner
moulded cup design, it shapes and provides
just as much uplift as our classic Freya sports
bras. If it’s a non-moulded style that you are                                                                       J-hook                                                                           J-hook
after, why not try Dynamic. Perfect for high
intensity workouts too, this non-wired soft
sports bra shapes and supports the breasts
through encapsulation rather than traditional
compression methods. The J-hook fastening
creates a racer back and adds additional support.

                                                     E PIC UW CRO P TO P SP ORTS BR A W ITH M OULD E D INNE R • A A /AC 4004          DY NA MIC SO F T SP O RTS BR A • AC 401 4
                                                     • Wide curvature wire in an oval shape for reduced pressure against the body     • Non-wired soft cup style
                                                     • High performance with full coverage with a higher neckline                     • Shapes and supports by fully encapsulating the breast
Lime Twist (LIT)                                     • Inner slings for maximum support                                               • Wide, flat underband elastic for added comfort and anchorage under the bust
Fashion / Available:                                 • Shapes and supports by encapsulating the breast                                • Contrast bindings at the neck edge strap and underband
                                                     • Perforated foam cups for breathability and smooth shape                        • Seam-soft thread to reduce friction against the skin
                                                     • Wide, flat underband elastic for added comfort and anchorage under the bust    • Adjustable built up padded straps for comfort and support
                                                     • Printed panels at the apex and centre front (AC4004 only)                      • Soft hook and eye panel with three rows for flexible fit
                                                     • Seam-soft thread to reduce friction against the skin                           • Slide J-hook fastening allows racer back option with quick and easy dressing
Carbon (CON)
Continuity                                           • Adjustable padded straps for comfort and support
                                                     • Soft hook and eye panel with four rows for flexible fit
                                                     • Slide J-hook fastening allows racer back option with quick and easy dressing
                                                     • AC4004 in Lime Twist only

Jet (JET)                                            UK     28-40 D-G       28-38 GG      30-36 H                                     UK         32-38 C    28-40 D-H      28-38 HH-J
Continuity                                           EU     60-90 D-I        60-85 J      65-80 K                                     EU        70-85 C     60-90 D-K      60-85 L-M
                                                     FR     75-105 D-I       75-100 J     80-95 K                                     FRANCE    85-100 C    75-105 D-K     75-100 L-M
                                                     AUS/NZ 6-18 D-G         6-16 GG       8-14 H                                     AUS/NZ     10-16 C     6-18 D-H       6-16 HH-J
                                                     USA     28-40 D-I       28-38 J      30-36 K                                     USA        32-38 C    28-40 D-K       28-38 L-M
                                                     JP     60-90 E-J        60-85 K      65-80 L                                     JP        70-85 D      60-90 E-L     60-85 M-N
White (WHE)
Continuity
                                                     		                      D             DD-E            F-H                                                      C-E              F-J
                                                     Strap Width           13mm           16mm            19mm                        Strap Width                  19mm            19mm
                                                     Hook & Eye           2 Hook         3 Hook          4 Hook                       Hook & Eye                  3 Hook          4 Hook

                                                     PRICE                                                                            PRICE
Electric Black (ELB)
Continuity

                                                     INTENSE                                                                          INTENSE
                                                                                         45
F R E YA AC T I V E

Kinetic                                                                                                                     Freestyle
The Kinetic legging is our                                                                                                  Who said Freya Active just
must-have co-ordinate which                                                                                                 stopped at gym wear?
teams perfectly with our                                                                                                    Why not take it poolside too
collection of sports bras                                                                                                   with Freestyle, our go-to swim
for SS21. With a wide fit                                                                                                   wear collection for when you
waistband for comfort and                                                                                                   need to go that extra mile.
ease of movement, these                                                                                                     The UW Moulded Suit features
lightweight leggings feature                                                                                                a scooped high leg and low
this season’s statement                                                                                                     back with convertible straps,

                                                                                              F R E YA AC T I V E S W I M
geometric print from ankle                                                                                                  for complete support and ease
to mid-thigh.                                                                                                               of movement for when you
                                                                                                                            need it most. Part of our Freya
                                                                                                                            Active continuity collection,
                                                                                                                            Freestyle is here to stay.

                               L EGGIN G • AC 401 5                                                                                                           UW MO U L D E D SU IT • AW 39 6 9
                               • Lime Twist geo pattern on lower leg panel, reaching                                                                                  UK    30-40 D-H
                                 from the ankle to mid-thigh                                                                                                          EU    65-90 D-K
Lime Twist (LIT)               • Lightweight and stretchy fabric                                                            Astral Navy (ASY)
Fashion / Available:           • Flat seams prevent friction                                                                Continuity
                               • Wide fit waistband with deep elastic to support the
                                 torso for greater comfort and breathability
                               • Dip V-waistband creates a slimming effect to the rear

                               XS, S, M, L, XL

                               PRICE

                               INTENSE
                                                                                                    46
SS21 POS

                       Our POS
  Point of Sale pieces are an invaluable tool to increase your sales,
by displaying the latest collections available in-store to your customers.
 For SS21, we are continuing to offer all accounts our branded display
                frame and full collection of A4 posters.
  The portrait, freestanding frame is refillable, so if you received this
    item of POS last season, this time around, you will just receive
    an updated pack of A4 posters for SS21 for you to update your
    existing frame with. As per last season, you will automatically
                  receive all imagery, for all collections.
If you are a new customer, you will receive both the frame and posters.
Please note, any customers who take Swim and Lingerie will receive two
  separate frames so they can support both in-store at the same time.
    As always, we encourage you to ensure that the POS you use is
   prominently placed, with minimal clutter in the surrounding area,
                to maximise the effects of your display.
      Please note POS may be delivered separately from product
                        due to packaging.
                  Good luck for the upcoming season,

         The Wacoal Europe Marketing Team

                                                                                   320MM (W) x 400MM (H)

                                                                                  *POS design subject to change
                                                                            47
SS21 POS

         Posters

All posters A4 – 210MM (W) x 297MM (H)

                   48
SS21 POS

         Posters

All posters A4 – 210MM (W) x 297MM (H)

                49
SIZES WITHOUT SURPRISES

                                                Sizes Without Surprises
                                        The right fit is everything when choosing lingerie. So to make sure you always have the key facts, this workbook
                                        features detailed sizing information, along with Japanese sizes and these handy international conversion tables.

                                       Band Sizes
                                       UK                          28                    30                    32                    34                    36                     38                    40
                                       EUROPE                     60                     65                    70                    75                    80                     85                    90
                                       FRANCE                      75                    80                    85                    90                    95                     100                   105
                                       AUS/NZ                      6                      8                    10                     12                    14                    16                    18
                                       USA                         28                    30                    32                    34                    36                     38                    40
                                       JAPAN                      60                     65                    70                    75                    80                     85                    90

                                       Cup Sizes
                                       UK                     B          C          D         DD          E           F         FF         G         GG           H          HH         J          JJ         K
                                       EUROPE                 B          C          D          E          F           G         H           I          J          K          L          M          N          O
                                       FRANCE                 B          C          D          E          F           G         H           I          J          K          L          M          N          O
                                       AUS/NZ                 B          C          D         DD          E           F         FF         G         GG           H          HH         J          JJ         K
                                       USA                    B          C          D         DD        DDD           G         H           I          J          K          L          M          N          O
                                       JAPAN                  C          D          E          F          G           H          I          J          K          L          M          N          O          P

                                                             A Brief Explanation
                                               Once you’ve found a gorgeous bra in just the right size, all you need are great-fitting briefs to complete
                                            your look. However, different sizes are described in different ways, depending on where you are in the world.
                                                Just check your size chart to make sure you’re choosing briefs that give you the perfect fit every time.

                                                                             UK                    XS             S            M                L          XL          XXL
                                                                             EUROPE                XS             S            M                L          XL          XXL
                                                                             FRANCE                XS             S            M                L          XL          XXL
                                                                             AUS/NZ                 8            10            12            14            16           18
                                                                             USA                   XS             S            M                L          XL          XXL
                                                                             JAPAN                  S            M              L            LL            3L           4L
                                                                                           *Brief sizes throughout this workbook are based on UK sizing.

Reproduction of this workbook, in part or whole, is strictly prohibited without prior written consent. Colour representation is the best that can be achieved via the conventional print process. All information is correct at the time of going to press.

                                                                                                                          50
51
U K , I R E L A N D A N D R E ST O F T H E WO R L D
                                 Wacoal EMEA Ltd. The Corsetry Factory, Rothwell Road,
                                                                                                  Посмотреть белье Freya
                                          Desborough, Northants NN14 2PG, UK
                                   Tel: +44 (0) 1536 760282 Fax: +44 (0) 1536 762149
                                                                                                  в наличии или заказать модели
                                            Email: orders@wacoal-europe.com                       из новой коллекции можно
                                        WACOA L E U RO P E SA S ( PA R I S )
                                                                                                  в интернет-магазине
                                        81 rue Saint-Lazare, 75009 Paris, France
                                                Tel: +33 (0) 1 42 81 04 93
                                                                                                  ВКРУЖЕВАХ.РФ

                                          WACOA L E U RO P E SA S ( LYO N )
                                   4, Allée du Moulin Berger 69130 Ecully, Lyon, France            для перехода в магазин
                                   Tel: +33 (0) 4 37 59 80 30 Fax: +33 (0) 4 78 35 34 83
                                                                                                   --- НАЖМИТЕ ЗДЕСЬ ---
                                                  E V E D E N I NC .
                                136 Madison Avenue, Floor 9, New York, NY 10016, USA
                                 US Showroom Tel: (212) 696-4763 Fax: (800) 708-8933
                           USA Customer Service Toll Free: (800) 467-1269 Fax: (866) 533-1385
                                           Email: usaorders@eveden.com

                                                E V E D E N C A NA DA
                         Accounts Office: 136 Madison Avenue, Floor 9, New York, NY 10016, USA
                                 US Showroom Tel: (212) 696-4763 Fax: (800) 708-8933
                         Canada Customer Service Toll Free: (800) 467-1269 Fax: (866) 533-1385
                                              Email: ca.orders@eveden.com

                                       C A R I B B E A N A N D L AT I N A M E R I C A
                    Ko-Ach Distributor, Inc. 134 S. Dixie Highway Suite 210, Hallandale Beach, FL 33009
                                           Tel: 1 305 409 9166 Fax: 1 309 401 7860
                                     Email: jackie@ko-ach.com / lazaro@ko-ach.com
                                                    Web: www.ko-ach.com

                                        WACOA L AUST R A L I A P T Y LT D.
                               Suite 3/169 Pascoe Vale Road, Moonee Ponds Victoria 3039
                                                    Tel: +61 3 9326 0318
                                     Email: australia.enquiries@wacoal-europe.com /
                                          australian.orders@wacoal-europe.com

                                                   NEW ZEALAND
                                              Rich Pickings: Kathleen Ritchie
                                                 Tel/Fax: 0064 9 411 9174
                                              Email: mail@richpickings.co.nz

wacoal-europe.com                                                                                                     F R E YA L I NG E R I E .COM
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