NEW OCEAN FREIGHT STRATEGY - INTERVIEW WITH ONNO BOOTS, RVP ASIA PACIFIC GEOPAD 3.0 GLOBAL - Scribe Solutions
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Freight Forwarding - internal employee magazine no.14 - 2017 NEW OCEAN FREIGHT STRATEGY INTERVIEW WITH SOCIAL MEDIA AT GEOPAD 3.0 GLOBAL ONNO BOOTS, GEODIS LAUNCH READY RVP ASIA PACIFIC
CONTENT OVERVIEW
EDITORIAL OUR OFFER
Welcome to New Ground 04 Marine Logistics: A Global Approach Meeting Local 22
Need
Hong Kong Well Placed for the APAC E-Commerce 24
Boom
GEODIS Extra Mile: A Customised Solution for 25
NEWS Indian Retailers
First Business with Michael Kors 06
The First Synergy Win with OHL in Australia 07 INNOVATION
GEODIS is a Gold Sponsor at the French Cosmetics 07 Integrating IRIS for Visibility and Speed 26
Awards
GeoPAD 3.0 Global Launch Ready 27
GEODIS Italy Brings Music to Finland 08
Our Innovation Masters Award Ideas in Action 28
RAPID Tecnicas Reunidas Project 09
Our Renewables Segment Demonstrates Fast 10
Growth
GEODIS Style Guide Now Available 11 MARKET DEVELOPMENTS
Ocean Freight Update 30
Airfreight Update 31
STRATEGY CUSTOMER FOCUS
Ocean Freight Strategy: Three Drivers for Success 12
2016 Global Customer Survey Update 32
A New Complaint Handling Process Now in Place 13
All Nordic Countries Now IIP-Recertified 13
Managing Directors’ Conference a Success 14 SOCIAL / ENVIRONMENTAL
Ambition 2018 Hits the Road 16 Hamburg Donates Paper to a Local Kindergarden 34
Social Media at GEODIS: Firing on all Cylinders 18 GEODIS India Celebrates Children’s Day 34
Meet Onno Boots – Regional Vice President Asia 20 GEODIS Helps at-risk Children in Spain 35
Pacific
2 3
EDITORIAL
WELCOME TO NEW GROUND
DEAR COLLEAGUES,
I hope you had a wonderful holiday season, and to communicate, brand and increase internal
that you are energised and recharged for 2017. collaboration.
Last year brought many challenges. However, it
also brought successes – we integrated OHL, we Internally, our Managing Directors conference
received positive customer survey results, and we in Miami resulted in four must-win battles for
are well on our way to achieving our Ambition this year, and we will be working hard to make
2018 targets. sure we achieve positive results in each of these
areas. One of these areas is our Fit for the Future
This edition of New Ground contains a variety of program consisting of nine projects with freight
articles highlighting our drive and commitment to board sponsorship, including global tender
serving our customers in the best way possible, management, value proposition training, Next
including our internal focus on employees and our Gen usage and more.
external focus on new customer programs and
innovations. Of course, GEODIS | Freight Forwarding is also
concerned with the wider world in which we
One of the biggest changes this year will be our operate, and we are constantly on the lookout
new Ocean Freight strategy. This strategy includes for opportunities to engage in social activities
a strengthened ocean organisation and new to help the communities around us. This edition
processes for pricing and procurement. Moving of New Ground includes articles on GEODIS
forward, we will be concentrating volumes using India’s Children’s Day, a paper donation to a
selected carriers, which will result in savings that Kindergarden in Hamburg, and an initiative by our
we can reinvest for competitive advantage. Marine Logistics unit in Spain to help children at
risk.
We all know that innovation is a cornerstone of
our approach. As you read further through New I am pleased to present this first 2017 edition
Ground, you will learn about our GeoPAD tool to of New Ground – I hope it serves to inspire and
help customers acquire the services and products motivate you all as we work towards GEODIS |
they need, a new Last Mile service in India and a Freight Forwarding success.
number of Innovation Masters Awards ideas that
bring internal and external advantages. We also Happy reading!
focus on social media – a ‘must-have’ tool – and
one that we are using with good effect Kim Pedersen
Executive Vice President
GEODIS | Freight Forwarding
4 5
NEWS
FIRST BUSINESS GEODIS Australia recently won a contract with a leading pet
brand company with specialty stores across the country. The
WITH MICHAEL KORS one-year contract is for 700 TEUS of FCL imports from China
FIRST and the US to Australia, and is worth EUR 1.2 million. Pet food
is a challenging commodity to customs clear in Australia. Ketan
SYNERGY WIN
Badhwar (Supply Chain Solutions and e-commerce Lead) first
approached the company in May of 2016 with an IRIS promotion,
which led to subsequent meetings and an invitation to tender.
WITH OHL IN The team’s response exceeded the company’s expectations, with
competitive factors that included our Container Freight Station
AUSTRALIA capabilities in China/US, our large Fast Moving Consumer Goods
footprint, and our experience in handling pet food. The success
builds on a previous relationship with the company’s sub-supplier
who is also an established OHL client, for which GEODIS already
provides third-party logistics in Brisbane.
Contact:
Melanie Fantin, National Sales Manager Australia
melanie.fantin@geodis.com
GEODIS IS A GOLD
SPONSOR AT THE
FRENCH COSMETICS
All major fashion retail brands are now focused on growing sales and capturing market share in Asia,
and the iconic fashion brand Michael Kors is no exception. Our Hong Kong team, led by National Sales
Manager Yvette Pang, has built a close relationship with Michael Kors Hong Kong. As a result, Pascal
Qian (Vertical Manager Fashion & Lifestyle China), supported by the Asia Pacific Business Solution team,
created a tailor-made Asia Pacific logistics solution to support Michael Kors’ new market approach. This
AWARDS
partnership is based on the fashion company’s awareness that our sales, solution design and operational
teams are well recognized in Greater China for their experience in the design and successful execution
of solutions that help Fashion & Lifestyle clients overcome their logistical constraints. The service will The French Cosmetics Awards (FCAs) were held in Hong Kong
begin on February 5, 2017 and is worth EUR 1.1 million. on November 15, the eve of Cosmoprof Asia 2016 – a trade fair
that serves as a gateway to the APAC market. “FCA 2016 is a
Starting in November of 2016, the team also started to manage the company’s freight forwarding great platform for showcasing the ‘best of the best’ brands and
operations from the United States to both China and Hong Kong (LCL, FCL, Airfreight and Customs products to the world,” says Chris Cahill, Regional Director, Sales &
Clearance). Well done Greater China! Marketing – Asia Pacific. “GEODIS is proud to be a Gold sponsor
of this event and a growth partner for the French exhibitors.” Chris
Contact: also participated in a discussion panel together with the FCA 2016
Yvette Pang, National Sales Manager, Hong Kong - South & West China winners, as they exchanged perspectives and experiences about
yvette.pang@geodis.com ‘French Innovations” and how logistics service providers contribute
to the growing Asian cosmetics market.
Pascal Qian, Vertical Market Manager Fashion & Lifestyle - China
pascal.qian@geodis.com Contact:
Sophie Khaou, Marketing & Communications Director Asia Pacific
sophie.khaou@geodis.com
6 7
NEWS
COMBINING STRENGTH AND
COMMUNICATION FOR THE RAPID
TECNICAS REUNIDAS PROJECT
GEODIS ITALY
BRINGS
MUSIC TO
FINLAND
Many GEODIS | Freight Forwarding
transports are standard customer
deliveries. But once in a while, an
extraordinary client comes along
with an unusual request. This was the
case when a famous Italian orchestra
(founded in 1740!) from the Teatro
Regio in Turin needed to travel to
Finland for the Savonlinna Festival. GEODIS Spain has been awarded logistics
Their cargo? A variety of delicate, services from Tecnicas Reunidas for the Petronas
valuable and temperature-sensitive Pengerang Integrated Complex (PIC) project’s full
musical instruments. On 23 July, six bids (called RAPID). The contract is worth USD
GEODIS Italy used a cooled truck to 21.5 million, and will see GEODIS ship 250,000
transport the unique cargo, which Freight Tons (FRT) of break bulk and heavy lift FCL
arrived in perfect working order for cargo and FCL across 14 months, from multiple
the international performance of two global origins to the site in Malaysia. Last summer,
operas La Bohème and Norma. Both they transported a reactor from Italy – 1,100 tons
were smash hits. in weight and 45 metres in Iength. Congested
destination port facilities and poor site conditions
made discharge and reception of the largest
Contact: and heaviest pieces challenging, but the team
Manuela Peretti, Corporate used a combination of strength, flexibility and
Event Manager - Marketing & intense coordination to get the job done. So far,
Communication Manager South the project has resulted in over 560 door-to-door
Europe shipments, with many more to come.
manuela.peretti@geodis.com
Contact:
Aranzazu Del Cura, Deputy Manager IP Spain
aranzazu.delcura@geodis.com
8 9
NEWS
OUR RENEWABLES SEGMENT GEODIS STYLE GUIDE
DEMONSTRATES FAST GROWTH NOW AVAILABLE
Did you know that GEODIS | Freight Forwarding has now a
guideline on the use of corporate wording? It was created
to help create and maintain excellence and consistency
through common standards for all of GEODIS’ internal and
external communications. You can apply the guidelines
to brochures, emails, articles, presentations, or any other
document you write. It is also a great way to maintain the
GEODIS brand while getting your message across in the
most effective way possible.
Apart from obvious things such as spelling, the style
guide also contains sections on GEODIS and logistics
terminology and abbreviations, plain English, geographical
terms, acronyms such as IRIS and CRM, how to write dates,
RENEWABLE times and phone numbers consistently, and more.
ENERGY
ALWAYS SPELL GEODIS IN CAPITAL LETTERS.
Here is a list of what not to use and what to use when writing about GEODIS-related topics.
NEVER
USE
USE
Our renewables segment is providing us with Mountain Project saw us move eleven 55-metre
GEODIS Freight Forwarding GEODIS | Freight Forwarding
exceptionally fast growth. We are now undertaking turbines – the longest blades ever transported
Geodis Freight Forwarding GEODIS Australia
an unparalleled two-year project in China, in that country. Due to challenging construction
GFF GEODIS | Freight Forwarding Australia
encompassing 600 wind turbines for export. We site road access, GEODIS delivered major
GEODIS Freight Forwarding Australia
are also transporting 163 wind turbines for South infrastructure improvements by retrofitting an
Africa, managing the entire logistics chain from abandoned port and expanding the draft of the GEODIS Industrial Projects GEODIS - Industrial Projects
pick-up at factories in China to delivery at the job adjacent jetty. The blades were delivered to the Geodis Industrial Projects GEODIS - Industrial Projects Italy
site. GEODIS also holds the record for the longest jetty by barge through inclement weather and Industrial Projects Division GEODIS | Freight Forwarding - Industrial
blade transport by air (from China to Denmark) then trucked to the jobsite. GEODIS IP Projects
using the largest aircraft in the world – the Geodis IP
Antonov 225. GEODIS Freight Forwarding Industrial Projects
We have recently transported 11 wind turbines Contact: Contact:
over two separate projects in Costa Rica; 30 wind Mikael Pedersen, Global Segment Leader Leonie Zimmermann, Manager Internal
turbines over two separate projects in Mexico Renewable Energy Communications DOWNLOAD GUIDE
and seven turbines in Chile. In Jamaica, the Blue mikael.pedersen@geodis.com leonie.zimmermann@geodis.com
10 11
STRATEGY
OCEAN FREIGHT STRATEGY: A NEW COMPLAINT HANDLING
THREE DRIVERS FOR SUCCESS PROCESS NOW IN PLACE
AUTOMATED COMPLAINT CONTROL
GEODIS | Freight Forwarding now has a formal process in place to handle customer complaints for
Our new Ocean Freight strategy is
a variety of situations across our network. This process is driven by responses from our Customer
based on three main drivers: the need
Satisfaction Survey and the desire to ‘make it easy for the customer to do business with us’. As a result,
for strong carrier relationships, increased
we are now able to effectively record and manage complaints, create real-time solution visibility (with
pricing competence and strategic
KPIs) for our customers, and provide timely and consistent internal and external communication.
geographical coverage. To achieve these
goals, we will focus on three areas: volume
consolidation, RFQ excellence, and a BICU A FIVE-STEP PROCESS IN BPM
geographical approach. The five-step process is accessible through the Business Process Management (BPM) tool available on
our intranet.
DRIVER 1: ISSUE CUSTOMER
VOLUME CONSOLIDATION CUSTOMER ISSUES
QUALIFICATION & ISSUE SOLVING
ACTION PLAN
SATISFACTION
In terms of consolidation, we have REGISTRATION EXECUTION
DISPATCHING SURVEY SENT
already built a diversified relationship • • Systematic registration • • By the Country • • By the process owner • • By the process owner • • By the system
with carriers. We have some carriers under into the system by the Complaint Manager • • Root cause analysis • • To retrieve customer
5,000 TEUs – these represent niche players that OPS/BD/Helpdesk • • To the appropriate execution feedback on case
can be of strategic interest. We also have a variety
DRIVER 3: process owner • • Preventive and handling
OUR BICU OBJECTIVES corrective action plan
of ocean carriers in the 35,000 to 125,000 TEU formalisation
This new approach will also merge strategically
range, and this is where we are going to focus
with our BICU approach, as we focus on the ROLL-OUT IN Q1 2017
most of our efforts. These carriers maximise our
regions most profitable for our business. This standard, centralised process is designed to increase operational efficiency matched with an
benefit from carrier bonus programs based on
Achieving focus is critical to our BICU strategy improved customer experience during situations that lead to complaints. After modelling and test
volume and mileage. As we change our focus, a
and the success of our ocean product. In strategic phases, the system is now rolling out in France, Denmark and Sweden, with organisation-wide rollout
new Central Ocean Freight Steering Committee
lanes inside the BICU strategy, we will achieve planned for Q1 of 2017.
will now help our local, national and regional
scale (enough volume) with certain carriers to
units achieve more targeted and strategic freight Contact:
have a strong product platform for further BICU
assignments. Our goal is to reach significantly Harm van Brussel, Business Excellence Director
success. We will also strengthen the way Business
higher rebates by 2020 – rebates that we can then harm.van.brussel@geodis.com
Development and Product work together on
strategically re-invest in other areas.
strategic BICU trade lanes.
DRIVER 2:
STANDARDISED RFQ PROCESS Our Ocean Freight strategy – stronger carrier
Our RFQ process will be crucial to achieving this relationships and enhanced pricing abilities, all
supporting our BICU objectives – will take us
ALL NORDIC COUNTRIES NOW
goal. Pricing Competence Centres in Miami,
Hamburg and Hong Kong will now help us into 2017 and beyond. I look forward to working IIP-RECERTIFIED
achieve network-wide pricing. This process will be together with the entire network as we achieve our
objectives…and those of our customers. Investors in People (IIP) is the international standard for people
standardised, reliable, and simple. It will also result management, helping companies lead, support and manage
in one-time, transparent and scalable negotiations people effectively. Each individual Nordic country now has its own
– for instance, we will be able to handle a great Contact:
certification status. Finland and Norway have been recertified, and
number of our tenders in exactly the same way, Kenneth Nielsen, Global Ocean Product Director
Denmark and Sweden have been recertified at the Silver level,
with much less work and greatly increased door- kenneth.nielsen@geodis.com
meaning that their units are actively engaged in embedding the
to-door visibility across our network. IIP practices at a deeper level throughout the organisation. Faced
with a difficult market and financial challenges, new Managing
Director for Norway Thomas Kejser-Levrik embraced IIP as a tool to
overcome adversity. “Thomas applied the IIP steps directly,” says
Jolien Dirne, HR Director EMEA. “He improved communication,
Contact: enhanced target-setting and created a feedback culture. The
Jolien Dirne, HR Director EMEA approach increased performance and created a more financially-
jolien.dirne@geodis.com savvy organisation that has already started to show better results.”
12 13
STRATEGY
MANAGING DIRECTORS’
CONFERENCE A SUCCESS
GEODIS | Freight Forwarding’s Managing year’s MD conference. Nine projects have been
Directors’ Conference took place on November defined in line with Ambition 2018, and all of
2 and 3 in Miami, USA. Under an ‘Achieve 2018’ them are well underway. The group also held a
theme, the Freight Management Board welcomed ‘Faces of Success’ awards evening, during which
all Managing Directors and IP Competence Heads the best performers from different categories were
for two days of project sessions, networking and rewarded for their achievements in 2016.
fruitful workshops.
The meeting also emphasised action in another
Kim Pedersen, EVP of GEODIS | Freight way: Managing Directors from across the globe
Forwarding, presented four must-win battles for had scheduled sales visits in the US around
2017: the conference dates. This opened up new
opportunities and even closed business deals that
• Win the right type of customer will cover the costs of the conference itself!
• Reach OHL revenue synergies
• Grow Industrial Projects outside Oil & Gas Contact:
• Fully implement ‘Fit for the Future’ Michael Zuchold,
Marketing & Communications Director
The rest of the agenda was set predominantly michael.zuchold@geodis.com
around a follow-up of the ‘Fit for the Future’
transformation projects initiated at the end of last
14 15
STRATEGY
HAMBURG
AMBITION
2018 HITS
THE ROAD
Three GEODIS l Freight
Forwarding locations took the
lead in organising our CEO’s
roadshows in 2016: Hamburg,
Gothenburg and Singapore.
In cooperation with the other
Lines of Business and facilitated
by local management, Marie- GOTHENBURG
Christine Lombard visited
the three cities to meet with
employees and customers, and
to explain GEODIS’ strategic
path for the coming years.
More than 100 internal guests
participated at each of the
three locations, listening to
the strategy presentations and
asking questions to our CEO,
the Group’s Chief Commercial
& Marketing Officer Thomas
Kraus, and local and regional
management. The pictures on
this page offer impressions from
the three sessions – including
the customer events – all of
which were made possible SINGAPORE
through a great attitude and
support from numerous local
staff members. A big thank you
to all of those who supported
the roadshow events 2016!
Contacts:
Michael Zuchold,
Marketing & Communications
Director
michael.zuchold@geodis.com
16 17
STRATEGY
A ‘MUST-HAVE’ MARKETING TOOL Our social media team is located in Hong Kong
SOCIAL MEDIA AT GEODIS: Social Media is a big part of all of our lives…
we spend 30% of our days interacting with it. As
and Bangkok, where it is firmly focused on the
pulse of the industry. The next step is to establish
FIRING ON ALL CYLINDERS
such, it is currently a ‘must-have’ supplement to corresponding social media leaders in Europe
traditional marketing – especially in an industry and the Americas as well, incorporating local and
that moves quickly. GEODIS is using LinkedIn, regional input to connect in an even stronger way.
Facebook, Twitter and YouTube to connect with “Today, we have about 500 salespeople who are
people across the globe, alerting both staff and most visible to prospects and clients. But the reach
customers about the latest developments, market and impact of social media can allow more than
intelligence and – of course – our innovative 9,000 staff members to connect with our external
logistics solutions. “We use LinkedIn primarily business environment every day,” says Sophie
to connect with prospects and clients, while our Khaou, Marketing & Communications Director,
Facebook activity mostly attracts employees who Asia Pacific. “So we encourage everybody to
share work experiences with their networks,” says engage in our social media activities. Share the
Oying Lui, Regional Marketing & Communications links, create more attention…all of us can spread
Manager, Asia Pacific. “Twitter is important for the news about our activities and bring our image
both communication and branding, and we make to the outside world with a click of a mouse.”
sure to update it two or three times a day to
remain on people’s radar. And YouTube is a great To support our social media activities, follow, click
medium for showing videoclips of our company’s and share posts from the links below every day!
successes, activities and innovations. All of this
combined is a great communication mix to alert
our staff and our customers about industry trends
and company news.” CLICK
A PERFECT TIME TO FOCUS ON SOCIAL
MEDIA Contact:
All four of these social media channels are Oying Lui, Regional Marketing & Communications
vital for presenting, reinforcing and branding Manager Asia Pacific
GEODIS’ corporate mission, vision and values oying.lui@geodis.com
to the outside world. “As a B2B company, it
is an absolute imperative to focus on these Michael Zuchold, Marketing & Communications
platforms,” says Michael Zuchold, Marketing Director
and Communications Director. “Most of our Michael.zuchold@geodis.com
competitors aren’t very active in this area yet,
which means it is an opportunity
to distinguish ourselves. Plus, our
ability to make use of and master
these tools reinforces our image of
innovation and agility as a global
logistics provider. It also improves
brand awareness, and will help us
become an employer of choice
– which is especially relevant as
more and more millennials join the
workforce.”
SHARE THE LINKS…MAKE
SOME NOISE
18 19STRATEGY
MEET ONNO BOOTS – REGIONAL When did you start in your new position,
and what is your professional background?
40%. We’re intent on tapping into the accelerated
growth in this area. Fourth, we are developing
VICE PRESIDENT ASIA PACIFIC I started in mid-October of 2016. Singapore
has been my home for years, and I have a long
background in transport and logistics in the
a hub-and-spoke blueprint that will drive a clear
road value proposition, based on transit times.
This will involve an integrated infrastructure able
region where I used to run the Asian operations to operationally consolidate volumes in selected
for another global logistics company. However, gateways such as Hanoi, Bangkok and Kuala
my most recent job was in Istanbul, where I was Lumpur. The infrastructure will be developed
successfully transforming passenger and cargo into the Asian Road Network with a commercial
airport handling activities. I returned to Singapore proposition that enhances our ability to market
due to the social and political unrest in Turkey, and will be enabled by organizational design and
and was about to take a job in packaging, until IT capability. All of this will drive scale in order to
I met Kim Pedersen. I liked GEODIS’ approach, leverage volume and buying power.
and I gladly accepted this position. It is a perfect
fit, combining my strong passion for logistics in So those are the big initiatives. Is there
a region where I know the the cultures and their anything else regionally-specific that you
businesses specifics. are working on?
Yes, two things. The first is to develop an
What strategy do you have for the APAC integrated strategy for the e-commerce market.
region in order to reach Ambition 2018? It is my firm belief that e-commerce is going to
I am not reinventing the wheel. A great strategy change the face of transport and logistics, driven
was already in place when I came on board, by data – a heavy IT component through mostly
centred on the main international trade flows, cloud-based applications. We need to understand
specific vertical markets such as Industrial Projects and drive new developments in this area to
and Fashion & Lifestyle, but also Hi-Tech and capture opportunities in this area. Second…
Automotive, and customer segmentation. My India. Large multinationals – in other words, our
main driving goal is to ensure that this strategy customers – currently need to rely on warehouses
is executed in APAC, with the right people, in 28 states across the country to avoid state
processes, systems, capabilities, and operational taxes. However, the government has now passed
infrastructure. a law that implements a country-wide Goods and
Services Tax. The appropriate approach for these
What specifically are you focussing on? companies now is to move from their many small
It’s all about regional strategies that support It’s warehouses to a few large, strategically-placed
all about regional strategies that support global warehouses. Domestic transportation is going to
strategy. First, we are focusing on the transpacific explode…and we are determined to tap into this
trade lane from Northern Asia to the US, which market, including the development of a last mile
ONNO BOOTS IS OUR NEW is the world’s largest trade lane. And we are delivery proposition.
REGIONAL VICE PRESIDENT operating according to the addressable market,
ASIA PACIFIC. NEW our industry verticals, and type of customer. In Thanks, so obviously there is a lot going on
addition, secondly China is investing billions in the APAC. How would you summarize
GROUND RECENTLY SPOKE your approach in a few sentences?
into its One Belt One Road initiative that is
WITH ONNO TO SEE HOW transforming historical reliance on air and ocean Our team is dedicated to our strategy with a
HE IS DRIVING FORWARD freight. We currently use our rail service from trade-lane and market segment focus, as we
PERFORMANCE IN THE China to Europe. However, our goal is to turn this develop critical mass that will drive operational
into a rail value proposition driven by a pro-active excellence. We need to make sure that everything
REGION. strategy that targets specific customers in selected we do is rigorously executed in ways that are
vertical markets. Third, we are focusing on Intra- methodical, measurable and quantifiable. And
Contact: Asian trade in South East Asia – from Vietnam to we are committed to ensuring that our region
Onno Boots, Regional Vice President Indonesia and all countries in between, including supports global strategy – especially when it
Asia Pacific the Philippines – currently growing by more than comes to realising our Ambition 2018 goals.
onno.boots@geodis.com
20 21OUR OFFER
MARINE LOGISTICS: A GLOBAL
APPROACH MEETING LOCAL NEEDS
At GEODIS | Freight Forwarding, we focus and Drydock. However, the team also brings solid
predminantly on our strategic verticals such as expertise for an overall approach that
Fashion & Lifestyle and Industrial Projects. differentiates GEODIS from other companies. “We
However, we also provide smaller but profitable have deep knowledge of the variety of ports and
industry solutions to the market. In this edition of different customs procedures in Spain,” says Jordi
New Ground, we take a closer look at the Marine Millan Arranz, Marine Logistics Manager Spain.
Logistics segment which uses a global approach “In fact, we have the permits and authorisations
tailored to local market needs. from customs authorities to act as a Customs
Broker. We can issue and clear all customs
THE USA: SERVING CRUISE LINES AND formalities involved in dry-dock and lastmile
CARGO SHIPS services at all Spanish ports. Our expertise also
“We’ve been handling Marine Logistics in Miami, extends to port operations, warehousing, sea
LA and Seattle for a while now,” says Mark Hedin, freight, road freight, and airfreight supported by
Marine Logistics USA Account Manager. “Our 24/7 onsite availability.
two main segments are cruise lines and cargo
ships.” The team helps cruise lines by handling UNIQUE LAST-MILE ASSISTANCE ABILITIES
food provision, including crossdock services in The huge differentiator for the team is their last
which suppliers drop off frozen,perishable or dry mile assistance approach. Traditionally, GEODIS
goods to a GEODIS facility, after which GEODIS would collect goods from the supplier and send
puts them in containers and ships them across them to the port, consigning them to a port agent
the globe. “Rotterdam is a big hub for us,” says to deliver the goods on board. In Spain, GEODIS
Mark. “It is our European Consolidation Centre, uses local expertise to complete the chain. “It is
with over 20 people dedicated solely to our important for all of our global colleagues to know
Marine Logistics customers a huge selling point.” that we do this,” emphasizes Jordi. “Our sister
offices in other countries can send shipments to
EXPANDING SERVICES IN MIAMI us for lastmile delivery we can deal with the ships,
The OHL acquisition has resulted in a buildup of the port authorities, customs and even run reverse
the Miami branch for cruise lines, where the team logistics efficiently.”
is currently constructing a new, 90,000 squarefoot
warehouse as a dedicated receiving and This Marine Logistics approach in both Spain and
processing centre. “This has already caught the the USA underlines a global approach that
eye of the cruise lines,” says Mark. “Management leverages our geographical reach, while at the
is committed to investing in this new, bigger same time providing services tailored to each
facility as an enabler of growth and our Ambition country’s particular needs.
2018, and we will be doubling our staff there.”
SPAIN: UNPARALLELED EXPERTISE IN Contacts:
CUSTOMS AND PORTS Jordi Millan Arranz, Marine Logistics Manager Spain
In Spain, Marine Logistics has been in operation jordi.millan@geodis.com
since October 1, 2015. They provide traditional Mark Hedin,Marine Logistics USA Account Manager
services such as Freight Forwarding, Warehousing mark.hedin@geodis.com
22 23
23OUR OFFER
HONG KONG WELL PLACED GEODIS EXTRA MILE: A CUSTOMISED
FOR THE APAC E-COMMERCE BOOM SOLUTION FOR INDIAN RETAILERS
The APAC region is the global leader in B2C further enhance our offering, we have linked our
e-commerce, with 2016 sales exceeding USD warehouse online system with customs authorities
850 billion and a further increase predicted over and courier companies from different countries to A COMPETITIVE AND CUSTOMISED and information flow through our Control Tower,
the next five years. Our Hong Kong unit is now generate e-Air Waybills and customs documents. APPROACH IT systems and e-Solutions. And…all of the trucks
playing a key role in this e-commerce boom due This greatly reduces the time needed for customs Retailers across India can now choose from an use CNG fuel for increased sustainability.”
to its strategic location, customs efficiency and clearance, with just a few hours needed to additional GEODIS India delivery service for
low tax rate. perform import/export declarations.” The unit their day-to-day requirements – GEODIS Extra EXTRA MILE FAST AND EXTRA MILE SAVE
also offers flexible courier selection and online Mile. It is designed to optimise the cost-delivery Extra Mile FAST offers 4- to 6 hour delivery in the
WELL-PLACED FOR E-COMMERCE order management, ensuring that their technology combination, effectively employing cross-dock Delhi area, with dedicated priority deliveries of
DISTRIBUTION matches clients’ systems and expectations. services to minimise store delivery lead times. This Full Truck Load (FTL) shipments within specified
The rapidity of e-commerce transactions and solution will initially be made available in Delhi store delivery windows. Customers who use
customer delivery requirements have introduced OPPORTUNITIES FOR SMES AND and the national capital region, and will later be this option receive priority stock replenishment
new efficiency challenges, and it is now more INTERNATIONAL COMPANIES extended to other major cities. for urgent shipments, with back-to-back or
important than ever for the unit to pay attention Hong Kong’s e-commerce solutions are creating consolidated service for improved speed to
to the high volumes of small parcels. GEODIS new opportunities for Small and Medium FOR LUXURY, FASHION, AND HIGH-VALUE market. Extra Mile SAVE provides consolidation
therefore uses Hong Kong as a regional distribution Enterprises (SMEs), while also delivering services RETAILERS services for Less Than Truck Load (LTL) shipments
centre for retail logistics. Daily air freight services to a variety of international companies such as The service is based on customers’ requirements through ‘milk-runs’ without specified delivery
make Hong Kong suitable for handling time- Sephora in China and Floship in Hong Kong. for last mile deliveries to their stores in multiple windows. This allows customers to optimize shelf
sensitive overseas e-commerce orders, and a This new emphasis ensures that Hong Kong will locations within the city, and especially at space while taking advantage of efficient routes.
logical location for an APAC/global distribution play an increasingly important role in GEODIS’ shopping centres with limited dock doors. “The
e-commerce centre. e-commerce activities in the APAC region – now, product was designed by GEODIS India in close Extra Mile: an innovative, tailored, flexible and
and in the years to come. coordination with Ashwani Nath, Global Market sustainable approach to customer deliveries.
CUSTOMS EFFICIENCY AND FREE PORT Line Director – Retail,” explains Martijn Tasma,
TAX BENEFITS Contacts: National Sales Director – India. “It is perfect
“We have a free port with smooth and stable Maxime Bessiere, Sales & Marketing Director for luxury, fashion, and high-value specialised Contact:
customs,” says Maxime Bessiere, Sales & China and Hong Kong retailers. Therefore, it includes GPS and other Martijn Tasma, National Sales Director India
Marketing Director China and Hong Kong. “To maxime.bessiere@geodis.com security measures, as well as enhanced visibility martijn.tasma@geodis.com
24 25INNOVATION
INTEGRATING IRIS FOR VISIBILITY GEOPAD 3.0 GLOBAL LAUNCH
AND SPEED READY
A TABLET TOOL TO MEET CUSTOMER GeoPAD 3.0 includes other new features as well.
NEEDS Guest login can be used for training purposes or
Our sales people have been using the iPad-based by users that are still not added to CRM. A notes
GeoPAD app with their customers for some time module allows sales people to add specific notes
now, to quickly match specific logistics services or comments throughout the solution building
with their particular requirements. “GeoPAD process – notes that can then be used as a basis
displays all of our products and services, which for minutes of meeting documents. And local
users can then combine into one or multiple news will target the sales force with country-
combinations of proposals with just a few clicks,” specific news and announcements based on the
explains Stefan Arabadjiev, Communications sales person’s account details (location).
Solutions Manager. “These so-called ‘Solution
Summaries’ can be emailed directly to customers ROLLOUT BEGINS IN Q1 2017
as well as archived for future reference, and they The most recent version of GeoPAD was launched
form the basis for a concrete offer to our clients.” for internal testing on August 1. “We used
Key information from GeoPAD is also synched with feedback from this launch to further improve
CRM, so that users can keep a record of customer some of the functionalities,” says Stefan. “We also
meetings and other relevant information. tackled a few bugs that were discovered during
this process. We are now ready to push the new
NEW UPGRADES FOR EXTRA FLEXIBILITY GeoPAD to the entire sales team and plan the
GeoPAD now has a new, fresh design with a introduction and training sessions.” GeoPAD was
detailed office and customer accounts directory. released to all iPad users in December, and the
The solution builder is service-based, using Freight guided global roll-out begins in January.
PUSHING THE BOUNDARIES OF CROSS- INTEGRATING IRIS FORVISIBILITY AND Services, Value-Added Services or eServices as the
BORDER TRUCKING SPEED starting point for greater flexibility. It also includes Contact:
Cross-border trucking is an extremely important The team is also using the IRIS e-Solution’s a trade lanes module for information regarding Stefan Bojidaroff Arabadjiev, Communications
part of APAC logistics. Now, GEODIS Malaysia scanner app to introduce enhanced visibility Incoterms, cargo density and seasonality, as well Solutions Manager
and Singapore are extending this concept by and speed into the process. “Our warehousing, as a summary of all volumes. stefan.arabadjiev@geodis.com
adding extra value-added features – features that distribution centre and delivery activities can
push the boundaries of this vital service. get pretty complex,” says Rene Klein, Managing
Director – Freight Forwarding, Malaysia. “We use
LEVERAGING A MULTI-MODAL CONCEPT the electronic scanner app for pick-ups and POD
The basic service involves domestic trucking in deliveries. Because it is seamlessly integrated with
and out of distribution centres for customers in our NextGen system, it provides customers with
Malaysia, as well as from Malaysia into Singapore. real-time tracking. And because people can sign
“But we don’t want to be seen as a typical cross- electronically using IRIS’ handheld devices, our
border trucking company,” says Huey Tyng system speeds up documentation, replacing the
Ong, Regional Commercial & Product Manager, paper document return process that can become
Singapore. “We want to leverage the Asian road quite lengthy in Asia.”
network while introducing flexibility through a
multi-modal concept that integrates airfreight to This approach signals a clear trend within
meet our customers’ needs.” This enhanced cross- GEODIS: to adapt services and products to our
border concept is now bringing benefits to a variety customers’ regional needs, while making it ‘easy
of important APAC customers, including BMW. to do business with us’.
Contact:
Huey Tyng Ong, Regional Commercial & Product
Manager, Asia-Pacific
hueytyng.ong@geodis.com
26 27INNOVATION
OUR INNOVATION MASTERS AWARD Eventually, emission reports could be enhanced
to include these customized carrier choices – in
IDEAS IN ACTION
customer emission dashboards – according to
flight numbers. The calculated per kg emission
impact of carrier choice could then be reported
back to the customer using hard facts and figures.
Each year, our Innovation Masters Awards
The use of green airfreight service would provide
recognise outstanding and innovative
GEODIS with the opportunity to contribute to the
contributions to our company from within our own
environment with minimal investment, while also Delivered to Consignee, thereby entering real-time
ranks. In 2016, year, three winners emerged from
achieving a slightly higher margin – increasing our date and time stamp information into our system
the hundreds of ideas received. This article looks
bottom line. for immediate access. Other milestones such as
at these three ideas: RFID for IRIS, Green Airfreight
customer booking and actual times of departure
Service, and Operating with Integrator Standards. GREEN and arrival are already electronically sent to our
AIRFREIGHT system. The idea will save GEODIS EUR 2 million
SERVICE in operating hours – hours that can now be
invested devoted to other more productive areas.
OPERATING
WITH Andre ran a successful pilot in Malaysia this
RFID INTEGRATOR summer, and global rollout will start in Q1 of 2017,
FOR Originator: JAN-WILLEM WESTERINK,
STANDARDS with full implementation expected by the summer
IRIS Global Account Manager
of 2017. “This is a special project for me,” says
Andre. “When I wrote my thesis in 2002, I stated
FMB Sponsor: Eric Martin-Neuville that the Freight Forwarder who was first able to
operate according to integrator standards would
The choice of airfreight carriers is traditionally have a competitive edge. Now, GEODIS is closing
speed and price-driven. However, as today’s Originator: ANDRE ZAEH, Tender and
the circle, and I think this says something about
Originator: KETAN BADHWAR, Supply companies focus increasingly on social and Implementation Director Asia Pacific
our company’s commitment to innovation and
Chain Solutions and E-commerce Lead environmental concerns, many are looking for FMB Sponsor: Dean Devasia dedication to our customers.”
alternatives that offer a more environmentally-
FMB Sponsor: Dean Devasia
sound solution. “I’m a Global Account Manager A major differentiator between integrators such Contact:
for a large customer driven by corporate social as FedEx and UPS and freight forwarders such as Leonie Zimmermann, Manager Internal
This idea moves beyond the hand-held scanner
responsibility,” says Jan-Willem Westerink. “In GEODIS is the formers’ ability to provide real- Communications
approach to affix products with RFID chips
a sense, their best-practice approach and strict time Track & Trace. This innovative idea brings leonie.zimmermann@geodis.com
containing satellite GPS technology, providing
adherence to environmental principles inspired our company up to these ‘integrator standards’ by
24/7 visibility into products across the supply
me to come up with my idea for Green Airfreight.” addressing major milestones in the delivery chain.
chain. The RFID chip then provides real-time
“At GEODIS I Freight Forwarding, we process
location information…on the road, in the air
“We started off by identifying aircraft types we approximately two million air and sea shipments a
or out at sea. “The chips send signals to the
consider green,” says Jan-Willem. “This was year,” says Andre. “And each of these shipments
satellite, which then communicates with the chip-
followed by a ‘tabletop’ exercise in which we requires up to seven mandatory milestone updates
provider’s IT platform,” says Ketan. “This platform
virtually routed shipments using ‘these aircraft, – that’s 14 million milestone updates. My idea
is integrated with IRIS, so that customers can use
while looking carefully at transit times and costs.” was to subcontract four of the milestones on the
our e-Solution to see exactly where their products
The intention is now to run a pilot with this global House Way Bill level to our subcontractors – that’s
are.”
account as an experiment. The service is intended 8 million milestone updates at an estimated
to offer customers an alternative to regular 66,000 working hours.”
With its GPS ability combined with temperature
airfreight if the trade lane allows. GEODIS can
and humidity-control features, it is a perfect
study a certain trade lane, and identify the airlines Here’s how it works: subcontractors such as
solution for customers dealing in luxury retail,
that operate there with modern aircraft and trucking companies, warehouse operators, agents,
expensive machinery, pharmaceuticals, and other
lower emissions. For instance, if a customer does and so on, download our existing GEODIS
high-value products. The initiative is currently
business between China and the Netherlands, Scanner App into their mobile phones or hand-
undergoing a feasibility study. Once that is done,
GEODIS can give the customer a choice – use held scanners (for warehousing). They then use it
a pilot will be run with a global customer (many of
the most economic solution, or go exclusively at four of the milestones for barcode or air waybill
whom have already expressed interest), followed
for the carrier with a modern, ‘greener’ fleet at a number scanning for Pick-up, Received Export
by full roll-out next year.
surcharge. Checkpoint, Received Import Checkpoint and
28 29MARKET DEVELOPMENTS
OCEAN FREIGHT UPDATE AIRFREIGHT UPDATE
CORSIA: AN HISTORIC AIRLINE CARBON
AGREEMENT
The most recent Assembly of the International
Civil Aviation Organization (ICAO) adopted a
comprehensive resolution to reduce the impact
of aviation emissions on climate change. The
implementation will support efforts to stabilize
emissions with carbon neutral growth, providing
a roadmap for action through 2050. Called
the Carbon Offset and Reduction Scheme for
International Aviation (CORSIA), this historic
agreement includes a global goal of two per cent
annual fuel efficiency improvement up to the year
Each quarter we provide an executive market MARKET DEVELOPMENT OF THE 2050, a global framework for the development
summary for you, capturing the latest volume MAIN TRADE LANES AND OTHER and deployment of sustainable alternative fuels
trends as well as an outlook on market conditions DEVELOPMENTS Airfreight is obviously a vital component of what for aviation, and a target of 2013 for a CO2
and key trade lanes. The main sources for this We are seeing a strong year-end rush for freight we do as a freight forwarder. However, it is also standard for aircraft engines. The measures will
information are CTS and Drewry…and, of course, moving from Asia to Europe and the US. The pre- susceptible to a variety of market forces. To ensure voluntary between 2021 and 2026, after which
our own expertise on the pulse of the market. Chinese New Year rush has also started, resulting the best possible service for our customers, they will become mandatory.
in tight capacity and increasing rates. One of the GEODIS | Freight Forwarding maintains a keen
VOLUME TRENDS most striking aspects in the current ocean freight eye on changing trends and developments in this Contact:
Global export volumes increased by 2.8% landscape is the amount of carrier consolidation area. In this article, Chief Operating Officer Eric Harm van Brussel, Business Excellence Director
between January and October 2016, compared going on. Maersk’s acquisition of Hamburg Süd Martin-Neuville provides a brief market update harm.van.brussel@geodis.com
to the same period a year before. However, will have its eventual impact by end of next year, on the current airfreight situation, and what is
trade volumes from Asia to Europe increased with the combined company running 18.6% of expected in the months to come.
by just 1.2% due to a drop in volumes going to global container trade. Hapag Lloyd is acquiring
destinations in the Mediterranean area. At the UASC, with formalities expected to be completed AIRFREIGHT VOLUME SLOWLY RISES structure, yield remains under pressure. The drop
same time, Northern Europe experienced an by the end of 2017. And Nippon Yusen Kaisha, Global airfreight had a relatively weak 1st quarter. in fuel prices will not provide enough relief to
increase. TransPacific trade experienced a final Mitsui OSK Lines and K Line will form a joint However, the market started to recover during allow meaningful air cargo carrier profitability.
rush of peak-season cargo towards the end of the venture in early 2018, operating the world’s sixth Q2 to reach a year-on-year growth of 1.1%
year, and the ongoing Hanjin situation has created biggest container fleet with 7% of global capacity. y.t.d July – keeping in mind that US West Coast UPSURGE IN FLOWS OUT OF APAC
a challenging capacity situation while prompting strikes affected numbers in 2015. The impact of Both European and North American inbound
rate increases. THE EFFECTS ON OUR CUSTOMERS improving consumer confidence combined with flows from Asia suffered from the soft start of
What does this mean for our customers? The the direct consequences of the Hanjin bankruptcy the year. But an upsurge in demand driven by
THE CURRENT MARKET SITUATION shipping industry is consolidating, but the effects are bound to positively influence the airfreight increasing consumer demand, the Hanjin demise,
The impact of the Hanjin bankruptcy reverberated on shippers and forwarders have yet to be fully market until the end of the year. August already and the replacement of the Galaxy Note7 led to
across the globe last summer, as cargo deliveries seen. Supply and demand is still not in balance, demonstrated a 3.5% increase in tonnage flown a peak in demand out of Hong Kong and China
stalled, companies scrambled to find different and will continue to cause volatility in both freight year-on-year. which was reminiscent of the pre-2009 period.
carriers, capacity went down, and rates rose rates and the quality of schedule reliability. European outbound freight capacity towards Asia
accordingly. Combined with the peak season on However, with fewer ocean carriers managing YIELD REMAINS UNDER PRESSURE remains comfortable.
trades outbound from Asia, this situation remains global capacity, we will eventually see better In spite of the return to service of wide-body full
in place, but we can see signs of recovery. We pricing discipline from them, resulting in more freighters enabled by low fuel costs, supply mainly For more information about the airfreight market
expect things to return relatively ‘back to normal’, stable rates. remains driven by the growth of the passenger and the freight solutions we offer, please contact:
albeit with higher rates than before the Hanjin fleet, with equipment that is much more cargo-
bankruptcy. Contact: friendly than previous aircraft generations. Even Contact:
Kenneth Nielsen, Global Ocean Product Director with a more balanced supply and demand Eric Martin-Neuville, Chief Operating Officer
kenneth.nielsen@geodis.com eric.martin-neuville@geodis.com
30 31CUSTOMER FOCUS
2016 GLOBAL CUSTOMER SURVEY
UPDATE
LINK TO OUR INNOVATION MASTERS
AWARD PROGRAM
Our customer survey is not a stand-alone initiative.
It is designed to interconnect with business
development, CSR, operations and other functions.
Therefore we also evaluate submissions to our
Innovation Masters Award Program on this customer
input. The more an IMA idea supports customer
satisfaction, the higher the chance to win.
FINE-TUNING THE PROGRAM TO MAKE IT
EASIER FOR CUSTOMERS
Every year, our committees meet to review the
survey outcome and process – from planning to
THREE KEY AREAS OF IMPROVEMENT
follow-up actions – in order to identify lessons-
This year’s GEODIS Customer Survey is driving
learned and find areas for improvement. We do
three key areas of performance improvement:
this to make sure we are receiving information that
Handling of Complaints, Invoice Services and
will be most useful for improving our customers’
Operational Service Quality. “For the Handling
experience through performance improvement.
of Complaints, we will set up and monitor a
This year, Freight Forwarding will collect input
central customer helpdesk,” says Alisha Anaraki,
from our network and bring it to the CHO survey
Regional Marketing & Communications Manager
team to review and then improve our Global
EMEA. “For Invoice Services, we will work towards
Customer Survey for the coming years.
improving the accuracy, clarity and timeliness
of the invoice details. And for Operational
Service Quality we will post incident handling Contact:
measurement, improve the speed in which we Alisha Anaraki, Regional Marketing &
communicate an incident/problem, and enhance Communications Manager EMEA
the timeliness of problem resolution.” alisha.anaraki@geodis.com
32 33SOCIAL / ENVIRONMENTAL
HAMBURG DONATES PAPER TO GEODIS HELPS AT-RISK
A LOCAL KINDERGARDEN CHILDREN IN SPAIN
WHAT TO DO WITH ‘OLD-BRAND’ PAPER
Company rebranding initiatives such as the one GEODIS recently
conducted often leave behind materials containing old logos,
templates, colour schemes and so on. Early this fall, Stephanie
Haddenga from the Hamburg office noticed a lot of boxes of ‘old-
brand’ letterhead paper lying around her office. “The usual thing to
do is to recycle paper,” she says. “But I thought…surely there must
be somebody who could use it before we simply dump it in the
blue bin.”
A HAPPY KINDERGARDEN
Stephanie called a variety of educational institutions in Hamburg’s
St. Georg city-centre neighbourhood until she found Kita
Stiftstrasse kindergarden – who were delighted to receive the paper
for their arts and crafts activities. On September 8, she and trainee
Jonas Kollmeyer searched the entire office building, and loaded
an unbelievable 72 boxes with thousands of sheets into a GEODIS
company car. They then drove to the kindergarden and delivered
the welcome paper – along with some small and playful GEODIS
paper boxes.
What a great initiative from Hamburg. Take a look around…do you
see any old-brand paper in your office? HELPING AT-RISK CHILDREN QUALIFY FOR professional activities that take place in a port and
EMPLOYMENT onboard a cruise ship. The goal was to motivate
Contact: The PTT Viladecans program provides an and encourage the participants to continue and
Stephanie Haddenga, Marketing & Communications Team Assistant educational and professional alternative complete their education, which will
stephanie.haddenga@geodis.com for teenagers between 16 and 21 improve their chances of finding
years old who have not completed future employment. “We are
their high school education. It enthusiastic about this initiative
provides basic education to and keen to organise other
GEODIS INDIA CELEBRATES facilitate the development of
personal and professional skills
joint activities,” says Niko.
CHILDREN’S DAY required in the working world,
enabling them to continue their
SUPPORTING THE LOCAL
COMMUNITY
Every November 14, India celebrates Children’s Day, emphasising education or find employment. This was just the first in a
the importance of giving love and affection to children – the future A recent event – Cruising for series of events to support
of the country. This year, GEODIS India organised Children’s Day Children – saw GEODIS | Freight Cruising for Children, and Jordi
activities for employees’ children, providing a variety of fun and Forwarding Spain and customer – who developed and launched
educational activities. 53 children took part at three GEODIS Celebrity Cruises bring a group of the initiative – thinks it is a great
locations: Pune, Gurgaon & Chennai. On October 6, GEODIS 30 teenagers onto the ship Celebrity way for GEODIS | Freight Forwarding
Hyderabad joined forces with SNCF and Keolis Hyderabad to Silhouette, in the port of Barcelona. to support the local community. Other
support Don Bosco Navajeevan – a home for street children and supporters include the Port Authority in Barcelona
youth at risk. The event was a huge success as cross-functional GOAL: TO MOTIVATE AND ENCOURAGE and the public transport provider Transports
teams engaged with the children for an unforgettable experience. “I attended the event with Niko Frzop, Air Ciutat Comtal.
Planning & Product Supervisor for Royal
Contact: Caribbean Cruises Ltd. Spain & France,” says Contact:
Sunanda Rao, General Manager Human Resources India Jordi Millan, Marine Logistics Manager.” Together, Jordi Millan, Marine Logistics Manager Spain
sunanda.rao@geodis.com they explained to the participants the types of jordi.millan@geodis.com
34 35You can also read
