N O W RAY WHITE REAL-TIME RESIDENTIAL MARKET INSIGHTS 9 MARCH 2021 - Amazon AWS

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N O W RAY WHITE REAL-TIME RESIDENTIAL MARKET INSIGHTS 9 MARCH 2021 - Amazon AWS
VOLUME 39
R AY W H I T E
   NOW
R E A L-T I M E R E S I D E N T I A L
     MARKET INSIGHTS

       9 MARCH 2021
N O W RAY WHITE REAL-TIME RESIDENTIAL MARKET INSIGHTS 9 MARCH 2021 - Amazon AWS
04   NEW LISTING SURGE STARTING TO SHOW IN THE
     MONTH OF MARCH.

08   WHY ARE WE SEEING STRONG RESULTS NOW?

11   CONSIDERING SELLING?
     WHY GO TO MARKET NOW?

12   HOW DO WE CREATE THE MOST COMPETITION
     FOR YOUR PROPERTY?

15   FOR THOSE SEEKING MORTGAGE ADVICE
     ABOUT RAY WHITE
N O W RAY WHITE REAL-TIME RESIDENTIAL MARKET INSIGHTS 9 MARCH 2021 - Amazon AWS
Dear Property Owner,

Our 39th edition of Ray White Now welcomes the second week of real estate trading for March 2021.

We have welcomed lower Alert Levels as we enter what is considered one of the most active times for the real
estate market, with new properties coming onto the market and sales continuing to remain at a high level.

While the previous week had slowed momentum, there have been good numbers of new listings coming to
the market and while these are at similar levels to the same time last year, what is noticeable is that we have
reached a high point for 2021 with our live listings now above 2,000. On the sales side, the numbers continue
to be well above the same time last year and while we passed through a lift of 50 per cent higher, this has
somewhat plateaued and returned to a level over 30 per cent currently. We expect with the lower level of
restrictive trading to allow auctions to take place across Auckland and all forms of marketing across New
Zealand; then both new listings coming onto the market and sales will increase to higher levels.

The LVR restrictions come into their first phase this week which means that all borrowers will require higher
levels of deposits. This is particularly designed for investors to ensure they are not overly geared in respect of
individual properties which means that the deposit requirements for the buyer classification of investors will not
only lift in the first phase, but will also lift again on 1 May 2021.

Our real-time data enables us to view the current market as it happens. This is of high importance for
both buyers and sellers, particularly when they are seeking to understand the depth of the market, current
competition, and also the trends in regard to the number of buyers attending auctions. This in itself has become
a more active way to market property through auction and has been adopted by one in every two properties
that is put to the market through the Ray White Group in New Zealand.

The results of this have been a transparency that has been welcomed by buyers and allows the sellers to take
account of the depth of the market when making the decision to sell their property. The number of registered
buyers and the number of active bidders at each property has risen to be at its highest level in the last 12
months.

When we look at our live listings, we still take into consideration the first home buyer and the investor buyer
classifications, who don’t necessarily bring property onto the market to replace the demand that has been
created within these sectors. This, of course, fluctuates in different areas and is an important factor in the price
outcomes for sellers and buyers.

Ray White Now is produced in conjunction with real-time data from our 184 offices across New Zealand.
Ray White, on an average monthly basis, completes $1.904 billion worth of property transactions and currently
manages a portfolio of 19,228 properties through our property management division.

Regards

Carey Smith
Ray White New Zealand Chief Executive
04
                                                                                                                VOLUME 39

NEW LISTING SURGE
S TA R T I N G TO S H O W I N
THE MONTH OF MARCH.
     R E G I S T E R E D A N D A C T I V E B I D D E R S H I T A N A L L-T I M E H I G H
     AT R AY W H I T E A U C T I O N S .

According to the latest QV House        With the re-introduction of Loan-            overseas with increasing confidence.
Price Index, the average value of       to-Value Ratio (LVR) restrictions            Will this add pressure to the housing
New Zealand residential homes           on new mortgage lending, with                market.
continues to increase and has shown     investors required to have a minimum
over the last three months a rise of    30 per cent deposit from 1 March             When we look at the smaller
6.8 per cent to the end of February.    (increasing to 40 per cent from 1            provincial centres, there have been
The range for the main regional         May) and most owner-occupiers                some dramatic increases and in
centres showed increases from 2.1       needing a 20 per cent minimum                the North Island, Wairoa leads all
per cent in Invercargill to a high of   deposit, could see a dynamic market          provincial centres this month. The
9.4 per cent in Palmerston North.       change, with the first home buyer            average house price in the Hawke’s
The twin Hawke’s Bay cities of Napier   having more opportunity together             Bay town has increased by almost 17
and Hastings aren’t far behind, with    with those who are considering               per cent to $371,465 in just three
both cities showing quarterly growth    upgrading. What effect the LVR               months. It’s followed by Ruapehu –
of 8.9 per cent.                        reintroduction will have on investors        last month’s leader – on 14.8 per cent
                                        is unknown, however, given the               growth for the quarter, and South
In the main city centres, average       current yield and return against what        Taranaki in third place at 13.5 per
values were up by 6.4 per cent          other offerings are available, property      cent.
in Auckland, 7.9 per cent in the        will still remain a strong class of asset.
Wellington region, 6.1 per cent in                                                   Wairoa also tops the list for annual
Christchurch, and 5.6 per cent in       While the impacts are not immediately        growth over the past 12 months 31.3
Dunedin.                                known, the recent change in Alert            per cent, followed by Whanganui
                                        Level restrictions combined with             30.0 per cent and South Wairarapa
All of these numbers represent an       the consequence of vaccine rollouts          27.7 per cent.
increase of 15.9 per cent year-on-      and increased confidence that
year. An increase from annual growth    there is finally an end in sight to          Across the provincial centres in
of 15.1 per cent last month for         the worst effects of the COVID-19            the South Island, Gore is top of
residential property.                   pandemic, may give the ability for           the list – and fourth overall across
                                        New Zealanders to move home from             New Zealand – for quarterly price
05
VOLUME 39

growth. The average house price here
has increased by 13.4 per cent to
$354,885. Buller 11.2 per cent and
Westland 11.1 per cent are second
and third respectively.

In terms of average house price
growth over a 12-month period,
only fractions of a percentage point
separate Buller 23.9 per cent from
Gore 23.8 per cent.

A recent example by Core Logic on
house prices and their effect on                                                                                         Source: qv.co.nz

affordability is in the area that stands
                                            2004, and despite low interest rates,          supply of property coming onto the
out over a longer, 12-month horizon
                                            the share of income required to                market is matching the current buyer
- Gisborne, with an increase of 30.6
                                            service a typical mortgage is currently        appetite however there is a long-
per cent since February last year –
                                            23.0 per cent; the highest for more            term erosion of the overall portfolio
or more than $127,000. Based on
                                            than a decade.                                 of the inventory of listings given the
a 20 per cent deposit, this means
                                                                                           constant buyer demand. According
buyers have had to raise at least
                                            On the supply side, while sales                to realestate.co.nz, the housing stock
an extra $25,400 in the past year
                                            continue to occur with strong                  at the end of February 2021 set at
alone. In other words, the flipside of
                                            momentum it is the area around the             15,829 in comparison to February
rapidly rising house prices is a sharp
                                            inventory of listings held by the real         2020; down 24.2 per cent. When you
decline in affordability, which is likely
                                            estate industry across New Zealand             put this across the inventory, it gives
to progressively weigh on property
                                            which puts most of the pressure on             New Zealand a long-term average of
growth rates. Gisborne’s house price
                                            the housing market. Where there                10 weeks worth of property available
to income ratio (4.8) and the number
                                            still remains a strong depth of buyers         in the marketplace.
of years to save a deposit (6.4) are
                                            given the low interest rates, the
at their highest levels since at least

  “We started our agency four months ago with Ray White and
   it has been extraordinary. The community support, the real
  estate market and the activity from buyers and sellers is not
 only giving both parties more confidence, but the uniqueness
  of our market is seeing the majority of properties also lift in
              price through the auction method of marketing.”
                                                             Shelley Donaldson, Director and Licensee Salesperson of Ray White Gisborne.
06
                                                                                                              VOLUME 39

                                                                                                      Source: Corelogic.co.nz

This simply means that on average       included Auckland, Central Otago,         this level and that may be having an
there is around 7,000 sales per         Otago and Gisborne. While there           impact on supply depending on the
month and this is put against the       were a band of markets that had little    amount of new property listings and
total stock available for buyers.       change, in the Wairarapa, Nelson and      demand coming into the market.
                                        the West Coast new property listings
New property listings are a measure     declined by more than 10 per cent.        The markets under 10 weeks include
of new supply and generally add to                                                the Bay of Plenty (8), Waikato (8),
the portfolio of stock. More new        Inventory of listings shows the           Taranaki (9), Hawke’s Bay (8), Nelson
listings need to come to the market     number of weeks each region has for       (8), Manawatu (6), Wairarapa (5),
than the amount of property selling     stock availability if there were no new   Wellington (7) and Canterbury (9).
for inventory to build. While across    properties coming onto the market.        The inventory of listings moves
New Zealand there was a marginal lift   There is comparison to the long-term      towards being a sellers market across
in the number of new listings at 1.8    average which is based on the past        all areas of New Zealand.
per cent, there was a considerable      13 years of seasonally adjusted data.
lift in number of sales which saw                                                 Our scheduled auctions continue to
a balance in February in regard to      New Zealand has a national inventory      lift and have reached a high for 2021
inventory levels.                       of 10 weeks worth of stock in             with 1,033 properties scheduled
                                        comparison to the long-term average       for auction, which is 161.3 per cent
Overall, there were 10,736 properties   of 28 weeks. While 10 weeks is            higher than the same time last year.
listed nationally and the markets       considered to be less than desired,       This shows the confidence and
to see increases above 10 per cent      there are several markets well below      transparency around the auction
07
VOLUME 39

method of marketing and how this                                 What is of most interest is the loan
has become preferred across many                                 pre approval stage that buyers who
centres where buyers can establish                               are having finance checked and
market value against competition                                 approved for potential purchases has
while sellers can have the confidence                            now risen to an extraordinary level
that the depth of the buyer pool                                 which is the highest on record for
is being influenced by competition                               the Loan Market Group. A staggering
rather than by an established price.                             165 per cent higher than the same
Added to this the registrations for                              time last year which would indicate
those attending auctions and also                                that there is a continued build in the
bidding have reached a new high                                  market for those who are considering
and this shows how auctions have                                 purchasing property across all buyer
adapted to becoming the preferred                                classifications.
method of selling across many
centres in New Zealand.

                                                                        S C H ED UL ED AU CT IO N S
                                           1,800
          # Scheduled Auctions / 28 days

                                           1,600
                                           1,400
                                           1,200
                                           1,000
                                            800
                                            600
                                            400
                                            200

                                                   Jul   Aug   Sep        Oct       Nov       Dec         Jan   Feb   Mar   Apr

                                                                     2018-19        2019-20         2020-21

                                                                               LOAN PRE-APPROVALS

                                           2,000
       # Loan Pre-approvals / 28 days

                                           1,800
                                           1,600
                                           1,400
                                           1,200
                                           1,000
                                            800
                                            600
                                            400
                                            200

                                                   Jul   Aug   Sep       Oct        Nov       Dec         Jan   Feb   Mar   Apr

                                                                 2018-19            2019-20         2020-21
08
                                                                                                                                      VOLUME 39

WHY ARE WE SEEING
S T R O N G R E S U LT S N O W ?
Real estate markets are driven by            a significant role in establishing                           favourable for sellers. Conversely,
several factors; however, the two            market conditions that favour                                when supply is high and demand is
basic fundamentals of supply (the            sellers or buyers.                                           low, conditions are favourable for
number of total properties for sale)                                                                      buyers.
and demand (the number of buyers             In general terms, when supply is low
active in the marketplace) play              and demand is high conditions are                            So what are we seeing now?

                                                                                                          Supply
                                                                                                          We can accurately report on the
                                                                                                          number of new listings coming to the
                                                                                                          market through our real-time Pulse
                                                                                                          data, and as we enter the second week
                                                                                                          of March, the number of new listings
                                                                                                          coming to market is up 7.67 per cent
                                                                                                          when compared to the same period
                                                                                                          last year with a total of 2,246 live
                                                                                                          listings.

                                                                                                          Ray White nationally had the highest
                                                                                                          number of listings of any real estate
                                                                                                          brand for the month of February.

     Chart 1:
                                                                   3,500
     Live listings
                                                                   3,000
                                       # Live Listings / 28 days

                                                                   2,500
     This chart shows the total
                                                                   2,000
     number of live listings are up
                                                                   1,500
     7.67 per cent compared to the
                                                                   1,000
     same time last year.
                                                                    500

                                                                           Jul   Aug   Sep    Oct   Nov       Dec        Jan    Feb   Mar        Apr

                                                                                         2018-19    2019-20           2020-21
09
VOLUME 39

Demand
There are several considerations we                day clearance rate is currently 87.4                                                  So what factors are continuing to
take into account when looking at                  per cent with an average of 4.6                                                       create confidence in the market?
the number of potential buyers in the              registered bidders.                                                                   The long-term forecast of low
market. The number of buyers looking                                                                                                     interest rates and affordability around
online for property, the number of                 A feature of the auction market at                                                    the purchasing of property.
buyers who enquire on properties                   present is the prevalence of auction
for sale, the bidding activity we see              dates being brought forward. This                                                     The number of first home buyers
each week across our auctions, and                 is a scenario that unfolds when an                                                    coming into the market is increasing
the number of people actively gaining              acceptable unconditional offer is                                                     significantly as they take their
pre-approval for finance to purchase               made on a property prior to the                                                       opportunity to purchase at interest
a property which for the loan market               auction date. The offer becomes                                                       rates that are the lowest on record,
group is up a 165 per cent on last year.           the reserve price which is disclosed                                                  starting from 1.99 per cent. This,
                                                   at the beginning of the auction and                                                   coupled with the fact that banks are
The high level of demand is                        offers above that level are invited.                                                  now testing serviceability at lower
underpinned by the number of active                Last week, 17.89 per cent of property                                                 levels, means buyers can stretch
buyers and registered bidders which,               offered for sale by auction with                                                      further for a home and subsequently
when compared to previous years,                   Ray White sold prior to the                                                           vendors are seeing increased levels
are at record levels. Our auction                  scheduled auction date.                                                               of competition.

  Chart 2:                                                                          9     9
                                                                                    8     8
  Bidding by month                                                                  7     7
                                                                                    6
                                           # / 28 days

                                                                                          6
                                                                      # / 28 days

  This chart illustrates the                                                        5
                                                                                          5
  average number of registered                                                      4
                                                                                          4
                                                                                    3
  bidders per auction has                                                                 3
                                                                                    2
                                                                                          2
  increased throughout 2020 and                                                     1
                                                                                          1
  continued into 2021.
                                                                                        Jul

                                                                                                    Aug

                                                                                                                Sep

                                                                                                                             Oct

                                                                                                                                   Nov

                                                                                                                                               Dec

                                                                                                                                                         2021

                                                                                                                                                                     Feb

                                                                                                                                                                            Mar

                                                                                                                                                                                         Apr
                                                                                              Jul

                                                                                                              Aug

                                                                                                                           Sep

                                                                                                                                         Oct

                                                                                                                                                        Nov

                                                                                                                                                                   Dec

                                                                                                                                                                                  2021

                                                                                                                                                                                               Feb

                                                                                                          Avg. Active Bidders per Auction            Avg. Reg. Bidders per Auction

  Chart 3:
  Appraisals                                                               6,000
                                             # Appraisals / 28 days

                                                                           5,000
  This chart compares the
                                                                           4,000
  number of appraisals Ray White
                                                                           3,000
  salespeople have made over the
                                                                           2,000
  2019, 2020 and 2021 calendar
  year. Showing a significant lift in                                      1,000

  appraisals since the beginning of
                                                                                        Jul         Aug         Sep        Oct     Nov         Dec        Jan      Feb      Mar          Apr
  2021.
                                                                                                                      2018-19      2019-20            2020-21
10
                                                                                                                      VOLUME 39

So what factors are contributing to        •   Interest rates are a driver                settles over NZ$650 million in
buyer confidence?                              of home affordability and in               loans per month. Pre-approvals
Interest rates continue to underpin            many areas, while prices have              are indicative loan approvals
purchasers buying power and today              risen in the last 12 months,               obtained by buyers before they
interest rates are at record low levels,       corresponding interest rates have          buy a property to enable them to
advertised from 1.99 per cent fixed            reduced.                                   bid confidently.
for one year with the OCR remaining
                                           •   Banks and lenders remain              •    Record levels of government
at 0.25 per cent since 16 March
                                               very supportive of lending for             stimulus are part of the
2020.
                                               residential property. The chart on         supporting reason behind a high
•    Importantly, the consensus                page 7 shows the monthly home              proportion of buyer sentiment.
     among economists is that they             loan pre-approvals recorded
                                                                                     •    General confidence in a well-
     will remain at these low levels for       by the Loan Market Group,                  performing economy, with the
     the foreseeable future.                   which is our loan brokerage                exception of some sectors such
                                               partner and New Zealand’s                  as tourism.

                                               largest independent broker that

What are LVR restrictions and are
we seeing an impact?
Restrictions on loan-to-value ratios
(LVRs) are temporary limits on banks
to reduce the amount of low-deposit
mortgage lending.

Currently Investor Loans 30 per                                                     Source: rbnz.govt.nz - LVR restrictions at a glance

cent deposit / 5 per cent low deposit
lending. LVR lending restrictions          property that the borrower lives in       It is likely too early to tell, but we
are tighter for loans secured by           or uses as a holiday house. High-         are yet to see any impact of the
investment property, in response           LVR loans are defined as those loans      reintroduction of restrictions on loan-
to the growing housing market              that are more than 80 per cent of         to-value ratios (LVRs) as introduced
risks in that area. High-LVR loans in      the property’s value (20 per cent         1 March 2021 by the Reserve Bank
this category are those loans that         deposit). High-LVR loans can make up      of New Zealand.
are more than 70 per cent of the           no more than 20 per cent of a bank’s
property’s value (30 per cent deposit).    total new lending in this category.       From 1 May 2021 LVR restrictions
High-LVR loans can make up no more                                                   for investors will be further raised
than 5 per cent of a bank’s total new      There are some exemptions that            to a maximum of 5 per cent of a
lending in this category.                  apply:                                    bank’s total new lending in this
                                           •   New building exemption                category, at LVRs above 60 percent
Owner-Occupier Loans 20 per cent           •   Remediation exemption                 of the property’s value (40 per cent
deposit / 20 per cent low deposit          •   Welcome home loans                    deposit).
lending. This is borrowing secured         •   Bridging loans
with a mortgage against residential        •   Refinancing
11
VOLUME 39

CO NSID E RING S E LLI NG?
WHY GO TO MARKET NOW?
Restrictions with regard to viewing      that this will continue. What we        Economists believe the next 12
property and attending auctions last     do acknowledge though is that the       months may hold:
week had been in place with stricter     conditions we are experiencing
measures in Auckland, but, as has        now were unpredicted by almost all      •   Shipping difficulties
been seen previously, this did little    commentators and economists and in      •   Roll-out of COVID-19 vaccine
to suppress the appetite of buyers       addition to this, the property market   •   Potential further restrictions on
of residential property. Last week       is one of cycles and at some point,         residential property
we saw 179 properties offered for        conditions will change again.           •   Rising cost of household goods
sale by way of auction, and of these,                                            •   The potential of low mortgage
a clearance rate of 87.4 percent was     The factors contributing to the             rates rising
achieved. Diving deeper into this        buoyancy of the market at present       •   Increasing levels of consents
data, we can see that on average         are the low cost of borrowing,              and construction for residential
                                                                                     property
there were 4.6 registered and 3.3        increased levels of demand,
                                                                                 •   More expats returning home
active bidders per property. So why      comparatively low supply, demand
does this level of activity continue,    for rental properties, and the long-    •   Borders remaining closed

even with the relative uncertainty       term performance of real estate         •   Weak global economy

around other parts of the economy?       as an asset class generally. Whilst     •   Potential re-emergence of
                                         most of these factors are likely to         Covid-19 in the community

With auctions in Auckland                remain stable; as we saw last year,     •   No trans-tasman ‘travel bubble’.
particularly moving to online and        an unexpected event at a national
remote platforms there has been          or international level can influence    Reflecting upon the market a year
very little disruption in timelines,     market confidence and the physical      ago, there was much uncertainty
salespeople have been quick to           ability to transact. In addition to     as we experienced lockdowns and

adapt and both buyers and sellers        this, the LVR restrictions for those    restrictions on a scale none of us
                                                                                 had seen before. The predictions
are becoming more accustomed             purchasing residential property as an
                                                                                 for the market were in most cases,
to transacting property remotely.        investment have just been increased
                                                                                 dire. What the past 12 months has
What this has highlighted for us is,     and investors will need 30 per cent
                                                                                 taught us is that predicting what the
regardless of the relative uncertainty   deposit to be able to borrow in these
                                                                                 market will do in these times remains
in many other aspects, residential       circumstances.
                                                                                 difficult. Many are predicting prices to
property at present remains stable
                                                                                 continue to increase, but this should
and secure.                              There are several factors in the        be cautioned with the fact that many
                                         wider economy that are supporting       of these people also predicted it to
The property market right across         confidence at present, but it is also   fall significantly last year. What we
New Zealand over the past few            important to be aware of potential      do have certainty around, is that right
months has been very robust and          factors that could influence market     now, if you are considering selling,
most commentators are suggesting         activity this year.                     the conditions are very favourable.
12
                                                                                                            VOLUME 39

H OW DO W E C RE ATE
TH E MOST C O M PET IT IO N
F OR YOUR PROPERT Y ?
1. MARKETI NG EXPOSUR E

The most innovative marketing real     In 2020, the Ray White Group passed      Tender and Exclusive Listing
estate business in New Zealand.        through 21 per cent market share in      Our approach to tender and exclusive
                                       New Zealand residential sales.           is aligned with our marketing
Our enviable position comes from                                                methods of creating competitive
an unwavering commitment to            In February 2021, Ray White              situations between buyers to create
marketing and auctions - whether       achieved record sales volumes in         the best outcomes for our vendor
that be safely on-site or in-room.     market turnover and record sales         clients.
                                       volumes in market numbers, a
Ray White New Zealand currently has    personal best for the month of
2,246 live listings, with the number   February.
of sales up 26.36 per cent year-on-
year.                                  Last week, Ray White New Zealand
                                       had 285 properties scheduled to go
In January and February 2021,          to auction (an increase of 74.8 per
Ray White achieved the highest         cent compared to the saem dates last
listing months of property across      year), leading to a strong auction day
New Zealand.                           clearance rate of 87.4 per cent - an
                                       increase of 11.74 per cent.

We have never lost faith in the        marketing as we believe it enables       would prefer to sell quietly, or off-
value we can bring our vendors in a    us to maximise competition and           market, and while this is not a normal
challenging market through effective   clearly illustrate your intent to sell   recommendation, we welcome
marketing. If you choose to sell, we   and therefore attract genuine buyers.    discussion on all opportunities to
will be suggesting an investment in    We appreciate that some people           take your property to the market.
13
VOLUME 39

2. G ENERATI NG BUY ER EN Q UI RY

Being one of the largest real estate            in the market today. Combine                                 of property purchasers come from
groups in the country has direct                our relationships with our use of                            neighbours and their friends.
advantages for our sellers. Our                 technology, we can engage with
ability to target the largest pool              buyers on a level that will ensure we                        Ray White Concierge can
of buyers within a campaign is a                can find the premium buyer for your                          communicate to property owners
strength which you can be confident             property.                                                    in surrounding streets, positioning
will assist us in delivering the best                                                                        your property to ensure that it is
possible result for you. In the current         In addition to our ability to target                         at the centre of our communities’
market conditions, it’s critical to             broad audiences, Ray White                                   attention. With our dedicated team
target the broadest possible audience           Concierge, our communication                                 of 100+ Ray White Concierge
and to be as efficient as possible in           specialists, unique to Ray White, can                        specialists, in coordination with
tailoring appropriate messaging to              target one of the most influential                           our appointed agent, can deliver a
your potential buyers. After all, our           audiences, our local communities.                            layered community communication
focus is to seek out the buyer for              Our 119 years of real estate                                 program including telephone calls,
your property that will pay more than           experience has enabled us to                                 SMS and email, ensuring that the most
everyone else.                                  understand that a catalyst for                               influential people are alerted early to
                                                creating competition is leveraging the                       the sale of your property.
We do this by having the greatest               local community and our data shows
number of relationships with buyers             that in some cases, up to 60 per cent

                                                                         80k
  Chart 4:
                                          # Online Enquiries / 28 days

                                                                         70k
  Online enquiries                                                       60k
                                                                         50k
  This chart compares the
                                                                         40k
  number of online enquiries                                             30k
  made through Ray White                                                 20k

  websites over the 2019, 2020                                           10k

  and 2021 calendar years.
                                                                               Jul   Aug   Sep    Oct     Nov       Dec      Jan    Feb   Mar      Apr

                                                                                             2018-19      2019-20         2020-21

  33.78%
  Online enquiries
                                                                                            The number of online enquiries made through
                                                                                            Ray White websites are 33.78 per cent above
                                                                                            levels at the same time last year.
14
                                                                                                            VOLUME 39

3. U NRIVALL E D BRAND PR ES EN C E A N D MEDI A P RO FI L E

As Australasia’s largest real estate      number of listings on oneroof.co.nz,   Our experienced in-house journalists
group, we are supported by a              realestate. co.nz and trademe.co.nz/   can get your property the exposure
dedicated and highly experienced          property - is also huge.               that money can’t buy.
team of newshounds in our PR
team who work seven days a week.          To put a price on the power of our     When a home is listed with
The team excels at winning “earned        media coverage, in February, the       Ray White, our clients are introduced
media”, the exposure that money           Ray White Group as a whole             to the national public relations
cannot buy, it must be earned.            achieved more than NZ$47.097           service; a team that’s plugged into
                                          million worth of earned media          the New Zealand media and has
Our media exposure dominates all          mentions in print, online, radio and   the sole focus of achieving more
other brands in terms of publicity        TV, according to iSentia, our media    exposure for the properties we sell,
- which is the sweet spot. Our            intelligence agency. That’s free       to the audience that matters most.
profile in newspaper advertising          publicity for the group and all its
and editorials along with a large         members.

4 . D EEP DATA S ET

In times of uncertainty property          data and proof points has never been   information available and have the
sellers need facts, not media             more important for good decision       experience to help you analyse
speculation, to be able to create         making.                                relevant data to help you make the
informed decisions. Whether that be                                              right decision.
a decision to list your property on the   As the most successful real estate
market or to be in touch with real-time   group in Australasia, we have access
market conditions. The reliance on        to the largest pool of up to date

In February, the Ray White Group as a
whole achieved more than NZ$47.097
million worth of earned media.
15
VOLUME 39

FOR THOSE SEEKING
MORTGAGE ADVICE
Loan Market, New Zealand’s multi-            will help navigate the options to       We are currently sitting on over
awarding winning mortgage group,             ensure buyers are approved to their     NZ$2 billion of pre-approved buyers
has been helping Kiwis with their            maximum buying power.                   across New Zealand. This pool of
financial goals for over 26 years                                                    pre-approved buyers is ready to make
(and counting). In these trying times        Banks are taking the Covid-19           offers with no finance clause required
brokers have been supporting clients         outbreak as an opportunity to           and speaks to the strength of
to understand their options and help         dramatically reduce their footprint     the market for vendors looking to sell
navigate the complex banking world           permanently. Many Kiwis are now         now.
and ensure everyone can get access           finding it very difficult to contact
to a competitive deal when it comes          a banker to facilitate mortgage         Lastly, if you are looking to buy
to loans.                                    applications.                           currently you must get your mortgage
                                                                                     application into us as soon as
While interest rates are at “all-time”       At Loan Market we are 100 per cent      possible. The banking system is
lows now well below 2 per cent across        digitally enabled and able to assist    experiencing lengthy delays as they
all parts of the interest rate curve,        right through all levels of lockdown.   deploy extra resources into our
access to credit is tight, as such, advice   Covid-19 does not prevent us from       channel to cope with the volume.
is essential. Loan Market has access         providing advice and solutions to the   Don’t sit on your hands, contact your
to New Zealand’s widest range of             buyers and sellers of real estate at    Loan Market adviser now.
banks and lenders you know and trust.        Ray White.
Talking to our Loan Market advisers                                                  loanmarket.co.nz

AB OUT RAY WHITE
Ray White is a fourth-generation             up 8.6 per cent year on year, worth     breadth of Australasia’s largest real
family owned and led business. It            of property. Every day, Ray White       estate group brings unrivalled value
was established in 1902 in the small         helps 36 buyers find their home         to our customers. A group that has
Queensland country town of Crow’s            across New Zealand.                     thrived through many periods of
Nest and has grown into Australasia’s                                                volatility, and one that will provide the
most successful real estate business,        Ray White today spans residential,      strongest level of support to enable
with more than 1,000 franchised              commercial, and rural property as       its customers to make the best real
offices across New Zealand, Australia,       well as marine and other specialist     estate decisions.
Indonesia, and Hong Kong. Last fiscal        businesses. Now more than ever,
year, Ray White sold $44.22 billion,         the depth of experience and the
raywhite.co.nz                 loanmarket.co.nz

© Ray White (Real Estate) Limited Licensed (REAA 2008) Version 39 – 9 March 2021
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