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VOL-1,ISSUE-23 R MINES TO MARKET INTERNATIONAL TRADE www.minestomarket.news WEEKLY NEWSLETTER ‘Sparkle-21’ raises hope for good business The Southern Gujarat Chamber of Commerce and Industry Industry and Southern Gujarat Chamber of Trade and Industry and Southern Gujarat Chamber of Trade and Industry Development Center between February 20 and 22, 2021 at Development Center organised ‘Sparkle-21’, a three-day Surat International Exhibition and Convention Center, Sarsana, exhibition, at Surat International Exhibition and Convention Gujarat. The exhibition was attended by may dignitaries and Center, Sarsana, between February 20 and 22, 2021 and was renowned personalities in diamond and jewellery business. visited by over 7500 domestic and international buyers. Along with the South African Consulate General, Consul Dinesh Nawadia, President of the chamber, said, “Buyers General in Mumbai, Consul Economy Dean Hoff and Business from all across the country visited the three-day exhibition. Development Advisor Rajan Kumar also showcased the sparkle. Also, buyers from the United States, Dubai, South Africa and Nepal, received a very good response from their trade Speaking on the occasion, Dinesh Nawadia, President of the partners in ‘Sparkle-21’. chamber, said, “A huge quantity of rough diamonds comes from African mines for cutting and polishing in Surat. We held an Encouraged by this response, the Chamber has decided to important discussion with the Consul General of South Africa participate various business-to-business (BTB) trade events. on how process can be simplified for easy import of rough On the last day of Sparkle-21, nearly 1290 buyers visited the diamond from South Africa for cutting and polishing in Surat.” exhibition. After marathon discussion with the trade between the two Jayanti Savlia, group chairman of the chamber, said, “Major countries, the South African delegation, including the Consul cities of the country like Delhi, Punjab, Chandigarh, Chennai, General, visited various stalls at the Sparkle-21 exhibition. All Kochi, Krishur, Trivandrum, Malappuram, Calicut, kinds of diamond ornaments exhibited on the stall were seen in Bangalore, Coimbatore, Mumbai, Pune and major cities of this exhibition. The Consul General was mesmerized by the Gujarat where managers and buyers of large channel stores famous handmade jewellery made especially in Gujarat and all where consumption takes place, visited Surat Sparkle-21 over the world. exhibition. The survey reveals that buyers were skewed towards handmade, lightweight, temple, close-setting and all kinds of ornaments like western and bridal in this exhibition. South African consul general visits Sparkle-21, discusses trade The Gems and Jewelery Exhibition 'Surat Sparkle-21' was organized by the Southern Gujarat Chamber of Commerce and
measures in the trade. This includes increase in import duty on polished LGDs to 15% that will provide immense support to the local growing and manufacturing of lab grown CVD diamonds, discouraging competition from other countries including China. Other measures include the Bharat Diamond Bourse now permitting the trading of LGDs as well as GJEPC's move to introduce LGD as a separate panel providing it an independent category status. All actions indicate a common belief that LGDs are the future and certainly a huge opportunity for the Indian gems & jewellery sector to leave a stronger mark in the world. Going forward, we strongly believe that the LGD industry will be even stronger in FY 21-22 driven by further growth in exports as global economies see a ‘V’ shape recovery and see a significant pickup in consumer demand. In addition to that, the domestic jewellery market is also going to contribute to LGDs success in India - mainly due to Pooja Sheth, MD & Founder, Limelight Lab Grown increasing consumer demand amongst India’s young Diamonds Ltd:As one of the first few trade shows post the “millennial” population who believe in buying LGDs because of lockdown, the Sparkles-2021 exhibition, in my view, has yet their environmental, economical and sustainable benefits. again shown the growing success of lab-grown diamonds in India and globally. It was exciting to see increasing participation from different players across the value chain of lab-grown diamonds including growers, traders, manufacturers as well as now jewellery brands like us. For Limelight Lab Grown Diamonds, as India’s largest consumer brand in chemical vapour deposition (CVD) diamond jewellery - this was our first showcase in Sparkles and we have received a fantastic response. We were honoured to have the opportunity of Mr. Colin Shah, GJEPC Chairman alongside Mr. Dinesh Navadia to inaugurate and launch our hologram display. We are glad to receive the recognition and appreciation for our efforts and for being the first of its kind not just in India but in the global jewellery industry that showcases the CVD diamond creation process and its benefits. This event in my view has only added to the continued growth story of the LGD industry which has seen significant measures in the trade even during the pandemic. Despite having spent most of the year in the pandemic, the Indian lab-grown diamond (LGD) market proved to be extremely robust reporting the strongest ever exports of rough & polished LGDs in value terms. As per GJEPC data, between Apr - Dec 2020, India exported nearly INR 3,600 crore worth of polished LGDs, a 63% increase year on year. This growth has certainly not gone unnoticed in the gems & jewellery industry and has been welcomed with several
Keyur Miyani, Narah Jewels:We got very good response at Sparkle-2021 exhibition. Demand of fancy diamond ornaments would certainly move up with the recovery in the overall market sentiment. We produce fancy cut and unique shape of diamond collection with lower colour clarity for which we see huge market. Kanak Doshi from Kayra Platinum:It was an amazing experience in Sparkle 2021 Surat exhibition. We got an unexpected response. Good crowd and genuine buyers visited our platinum jewellery stall at the exhibition. Mit From S.R.Mehta:It’s an amazing show. Serves as a great platform to connect to local surat manufacureres. Since most of the traders in Mumbai or abroad have a set up in surat, one is able to get in touch with almost all of them under one roof. As the numbers show, we saw a strong demand for products and we feel the recovery of the industry will be even stronger than previously imagined
Duty cut to boost gold demand, curb unofficial import The import duty cut is set to boost India’s gold demand and Grey trading is the prime obstacle to extending gold’s role in curb unofficial import of the yellow metal, industry experts mainstream financial services and is a serious limitation to the said. global role India plays in manufacturing handcrafted jewellery and in trading. Tax cuts soften the price increase but are not The Union Finance Minister Ms Nirmala Sitharaman necessarily a big driver of demand unless the cut is steep or is announced import duty cut across various purity of gold in accompanied by a sharp drop in domestic prices due to other the Union Budget 2021-22 announced on February 1, 2021. factors. In the Union Budget of 2018-19, the government had In this case, the cut of 2.19% juxtaposed with a 42% rise in indicated its intention to establish a system of regulated gold gold prices since July 2019, when duty was last raised, may exchanges, and the current budget authorised the equity not, on its own, be a strong enough trigger for demand, markets watchdog the Securities and Exchange Board of India although it is a step in the right direction. (SEBI) as the regulator. It also expanded the responsibilities of the Warehousing Development and Regulatory Authority The apex industry body the World Gold Council (WGC) (WDRA) to include a commodity market eco-system, estimates India’s gold demand to decline by 35% at 446 embracing vaulting, assaying and logistics, as well as tonnes to hit the lowest in 25 years due to Covid-19 related warehousing. economic slowdown and trade disruptions on nationwide lockdown. The current budget lowered custom duty on gold bars and gold dore in light of the significant increase in the gold price Shifting towards organised gold market since the duty was last raised (from 10% to 12.5%). Under the change, the basic customs duty (BCD) on gold bars and gold The import duty cut is set to increase headwind for gold dore is reduced to 7.5% and 6.9% from the previous level of smuggling. According to an estimate, unofficial imports fell by 12.5% and 11.85%, respectively. To improve agricultural a whopping 80% in 2020 – to 20-25t – due to logistical infrastructure, an additional Agriculture and Infrastructure disruptions caused by Covid-19, and may be further impacted Cess (AIDC) was levied on several items, including gold bars in 2021 with ongoing flight restrictions and lower customs and gold dore, at a rate of 2.5%. Also, the Social Welfare duty. With import costs falling, official inflows in 2021 could Surcharge (SWS) was imposed on BCD at 10% for gold bars be spurred on. Lower customs duty and recovering demand and gold doré but will not be applied to AIDC. may allow official imports to gain strength at the cost of unofficial imports, although the 14.07% duty continues to The finance minister also announced the pre-trial for disposal make the grey market attractive. of seized gold. Expediting such disposals will likely increase the cost of gold seizures and discourage smuggling. Meanwhile, the government’s focus on the rural economy is especially important for gold demand. Rural India accounts Thus, the new tax structure brings the total import duty on a for around two-thirds of the nation’s gold demand, and this is gold bar (including BCD, AIDC, and SWS) to 10.75%, heavily linked to income levels. Indeed, a thumb rule analysis compared to 12.875% before the budget. With an additional reveals that a 1% increase in income leads to a 1% increase in 3% Goods and Services Tax (GST) consumers will now be gold demand, all else being equal. expected to pay 14.07% tax on gold bars compared to 16.26% previously – a net tax reduction of 2.19% post budget. Interestingly, the government announced its intention to establish a system of regulated gold exchanges back in the Similarly, the total post-budget import duty on gold dore 2018-19 budget. The gold spot exchanges in both the (including BCD, AIDC and SWS) stands at 10.09% domestic and GIFT-IFSC city will help to create an efficient compared to the 12.21% pre-budget level. price discovery mechanism. The exchanges may lead to the successful implementation of the gold monetisation scheme “The lower tax rate on gold could, to an extent, support and the development of gold-backed products; they may also demand. Lowering tax rates is more about creating a level empower bullion banking and establish India as a major playing field for the compliant and organised sections of the bullion trading hub. trade by squeezing the grey market,” said an industry veteran. @minestomarket
Somasundaram PR, Managing Director, India, system around tax avoidance is likely to be stronger even at World Gold Council:“While the rationalisation of import the current level of tax (post-cut) at 14.07% on gold. duty on gold is a step in the right direction, we hope this is the first of a series of such cuts. Tax cuts soften price increase but The regulatory clarity in this budget by way of the are not necessarily a big driver of demand unless the cut is appointment of SEBI as the regulator of domestic gold spot steep or is accompanied by a sharp drop in domestic prices exchanges, will spur infrastructure development and good due to other factors. In the case of this year’s Union Budget delivery standards, enabling India to emerge as a major announcement, the net reduction in duty of 2.19% bullion trading hub. We expect the formation of the juxtaposed with a 42% rise in gold prices since July 2019, International Bullion Exchange at GIFT-IFSC city to happen when duty was last raised, cannot, on its own, be a strong more quickly as the relevant notifications and regulations are enough trigger for demand. Our econometric analysis already published and the authority is working on the suggests that the impact of this approximate 2.2% net enactment of the operational framework of the exchange. reduction in the duty may result in an increase of slightly less However, the domestic gold exchange, may take longer, as than 7t per year in long-term consumer demand, everything SEBI chalks out future steps to work on the modalities of the else remaining constant. Every such cut in duty will weaken exchange and the necessary regulatory framework. the grey market and promote transparency in official inflows. Directionally, this year’s budget can be considered very However, following a disruptive year when unemployment positive for the industry.” and loss of livelihoods have been a reality, the support eco- Hazoorilal Legacy launches its latest jewellery campaign for 2021 featuring their brand ambassador Tara Sutaria for classic and timeless jewelry and Tara, with her immense talent and remarkable ethics empowers and embraces the brand’s legacy.” The campaign’s overarching theme of hope and positivity comes after what was a difficult last year, globally. Touting 2021 as the year of recovery and zeal, the campaign intends to evoke the emotions of the audience and create engagement via #TheNextChapter. Over the next few months, Hazoorilal Legacy plans to release signature bridal looks with couture, high jewelry pieces, delicately weaving the rich cultural heritage of Indian craftsmanship with a contemporary outlook. The line of statement jewelry from the Legacy Collection in gold, polki and diamonds has been extensively curated for the brides-to-be. Talking about the campaign, Mr. Rohan Narang, Managing Director, Hazoorilal Legacy goes on to add “We delved deep At the forefront of the fine jewelry segment for the past 68 into the brand’s values and consciously devised a thought- years, New Delhi based fine jewelry brand Hazoorilal provoking campaign that spoke of hope, resilience and our Legacy announced the launch of its Brand Campaign 2021 passion for building an everlasting legacy of beauty through with brand ambassador, Bollywood star Tara Sutaria. The exquisite designs & unmatched aesthetics. Tara’s superlative charismatic Ms. Sutaria made an announcement for talent will mark this as one of our most memorable Hazoorilal Legacy’s campaign launch on her social media, campaigns!” fondly highlighting her affiliation with the brand. As the face of the brand, Ms. Tara Sutaria said, “I am honored Commenting on the association, Mr. Ramesh Narang, to continue my association with an iconic brand like Director, Hazoorilal Legacy said, “We’re delighted to have Hazoorilal Legacy. A pioneer in the jewelry industry, the Tara take our brand story forward. Hazoorilal Legacy stands brand has changed the face of the jewelry design landscape. I can't wait for the big reveal in the next few weeks.”
GJEPC signs MoU with eBay to boost retail exports towards facilitating gem and jewellery exports through e- commerce platform and drive the vision of “Digital India”. The platform will enable Indian jewellers to have easy access to international buyers,” said Colin Shah, Chairman, GJEPC. During the pandemic, the industry demonstrated a keen willingness to adapt to new business realities. Demand for gems and jewellery is picking up in all major export markets, hence it is important for us to tap all important online opportunities. The Gem & Jewellery Export Promotion Council (GJEPC), “We believe, this association with eBay will be a key catalyst apex body of gem and jewellery trade, has signed an MoU for the digital transformation of the gems and jewellery sector with ES Online Services (India) Pvt. Ltd. (an eBay Group in India," said Shah. Company) to provide impetus to Indian gem & jewellery sellers on the global (electronic) e-marketplace and explore Shah further said that GJEPC’s association with eBay will potential business collaborations for facilitating sectoral help the gem and jewellery industry to contribute to Hon’ble growth. Prime Minister’s dream of enabling MSMEs to reach out to the overseas customers; this will aid in achieving the vision of As a first step towards this endeavour, eBay will create a micro making every district in India to export at least one product site (‘Made in India’ page) for GJEPC members selling in (one district one product). Moreover, it will boost the gem eBay websites. GJEPC members subscribing on eBay and jewellery exports thus helping us to achieve our goal of marketplace(s) will be placed together on this proposed USD 75 billion exports by 2025,” adds Colin Shah. micro site for better accessibility. Vidmay Naini, Country Manager, eBay India-CBT, said As per the understanding, ES Online will facilitate awareness “We, at eBay in India, are convinced that Indian gems and workshops/ webinars/ seminars to educate GJEPC members jewellery sellers are well poised to scale their business and about e-commerce retail exports opportunities and train on presence across the eBay marketplace globally. The MoU is a policies and best practices in product listings, selling, step forward in enabling them in this endeavour. Together shipping, and customer services. with GJEPC, we will educate, support and scale these sellers on the eBay marketplace.” “It will also provide information on cross-border trade, such as market studies, latest design trends, standards and ES Online, itself or through its service providers will assist specifications etc. GJEPC, on the other hand, will provide GJEPC members on registration/sign-up process on eBay infrastructure support for conducting such awareness marketplace and provide support to end-to-end on-boarding workshops/seminars, said a statement from GJEPC. procedures (including sellers’ registration on eBay, KYC documents, PayPal registration etc.) and getting their account Meanwhile, the council will be setting up an e-commerce activated. Promotion and Facilitation Desk (EPFD) at all its six regional offices which will have a dedicated manpower promoting e- For GJEPC members, eBay to offer its basic store commerce amongst GJEPC members and generating leads. subscription (worth US$ 27.95 per month) at free of cost for While ES Online would train the manpower at EPFD. three months from the date of registration/sign-up on eBay marketplace. “The collaboration between eBay, India and GJEPC is a step @minestomarket
WDC calls for stringent due diligence for African rough diamond Due to the political unrest, and in accordance with the special operational framework that was approved in November 2019 by the Kimberley Process, the WDC urges all members of the trade to continue conducting enhanced due diligence, regarding import of rough diamonds from the CAR and its neighboring countries. Although diamond production from conflict-affected areas in CAR represents only a very small percentage of global diamond production, diamond businesses should exercise the utmost caution, a WDC statement said. The only rough diamonds sourced in the CAR that currently can be purchased legitimately are those that meet the minimum requirements of the Kimberley Process Certification Scheme (KPSC) and are accompanied by official CAR Kimberley Process (KP) certificates. These The World Diamond Council (WDC) has urged its members indicate that the diamonds were mined in KP-compliant to exercise enhanced due diligence while purchasing rough “green” zones, which are areas under secure CAR- diamond from central African region due to political unrest government control that show no evidence of armed rebel there. group activity. It has been reported in various international media that the The WDC calls on the entire industry to uphold the integrity CAR capital Bangui and other major towns have come under of the diamond supply chain by proactively implementing the fire from rebel fighters over the past several weeks. The official guidelines contained in the WDC’s new System of elected government and its allied forces are strongly fighting Warranties. These include addressing risks in areas beyond armed rebel groups siding with the political opposition. The those covered by the Kimberley Process Certification situation has caused many civilians to seek refuge in other Scheme, including human and labour rights and anti- parts of the nation or neighboring countries, such as the corruption. Democratic Republic of Congo (DRC). Boaz Moldawsky replaces Yoram Dvash as the President of the Israel Diamond Exchange Diamond Exchange and Chairman of the Israel Diamond Institute. The presidency was declared after two rounds of rigorous voting and a rigid election campaign. The elections also resulted in the selection of 16 members of the Israel Diamond Exchange Board of Directors. In the words of Moldawsky: "The members of the Diamond Exchange have chosen experienced and responsible management. It is an honor and privilege for me to lead the exchange in the coming years, and especially during such a Boaz Moldawsky replaces Yoram Dvash as the President of complex and challenging period for the industry. The the Israel Diamond Exchange. Moldawsky, 54, belongs to one Diamond Exchange represents a key sector of the Israeli of the founding families of the Israeli Diamond Industry. He economy and I am convinced that we will bring it to renewed is a second-generation diamantaire and the joint CEO of the Moldawsky group. He has also served as the VP of the Israel growth.” @minestomarket
ORRA launches an exciting new collection targeting millennials ~Introduces ‘DESIRED’ with Disha Patani as ORRA’s first brand ambassador~ Elated about her association with ORRA, Disha Patani shares, “I am excited to be a part of ORRA Fine Jewellery. It is so exciting to represent a brand whose persona is so close to your own. The DESIRED collection is a perfect representation of my personal style with designs that are unique and trendy. I feel ORRA understands the sensibilities of today’s young woman and our need to be comfortable in our own skin. That makes our association so much more meaningful and I am extremely delighted about our partnership.” ORRA, India’s leading and trusted brand of diamond jewellery has added a new category to its portfolio by introducing DESIRED collection, targeted at millennials. With the launch of DESIRED, ORRA has further expanded their contemporary jewellery line for the growing base of young women consumers. The significant launch is marked with the announcement of Disha Patani as the brand ambassador for ORRA. ORRA has witnessed a committed consumer base during lockdown and forecasts a positive topline growth in 2021 with a focus on the rising young consumer segment. The DESIRED collection is designed to appeal to the fashion conscious, modern women who think of jewellery as a fashion statement with an extension of their personality. The edgy and versatile jewellery collection is crafted in Rose gold & diamonds with over 100 styles available. The collection is set in 14 karat gold with the introduction of earrings and rings, being the first for ORRA in this product category. Speaking about introducing DESIRED and a brand ambassador, Mr. Dipu Mehta, Managing Director, ORRA shares, “Being a pioneer in design leadership and product innovation, it is only natural for us to further expand our contemporary jewellery category. We are speaking to a growing base of millennial consumers, who bring their personality to everything they do including their wardrobe. All these facets and more come through in our new collection DESIRED. The significant launch of DESIRED is steered by the appointment of our brand ambassador Disha Patani. ORRA is delighted to collaborate with Disha Patani as the face of ORRA. She is a natural fit to this collection as she represents the quintessential woman of today - distinctive style, progressive and with the courage of her conviction.” @minestomarket
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