MIND-BODY BEAUTY Wellness Awakens New Boundaries of Self-Care - The Beauty Makers
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MIND-BODY BEAUTY Wellness Awakens New Boundaries of Self-Care
THIS IS A REALLY
EXCITING TIME
FOR BEAUTY
More holistic than ever before, consumers not only
understand the relationship between caring for the
body and caring for the mind—they actively seek
mind-body balance.
For brands, this means a rich new world of beauty that
feels good.
Brand “experiences” engage & emotionally connect
with consumers, and unprecedented demand for
“experiential beauty” spawned an abundance of
immersive events, pop-up shops, in-store activations,
and online-offline 360o events in a pre-pandemic world.
But the year 2020 brought us …
Indoors
Increased stress & uncertainly
Introspection
In 2021, “wellness” can redefine experiential beauty as
we redirect our focus internally. Brands have an exciting
opportunity to elevate beauty experiences with “feeling
good” in mind.
WHAT ARE THE
OPPORTUNITIES?
1
INGREDIENTS
A. CBD and phytocannabinoids
B. Melatonin
C. Probiotics
3 RITUALS &
APPLICATION TECHNIQUES
A. Healing stones & crystals (jade, rose quartz)
B. Hand & Tool-based Massages
C. Meditation
D. Biotechnologies D. Aromatherapy
2 DELIVERY SYSTEMS
A. Ingestibles (supplements, powders,
B.
gummies, etc.)
Patches & topical applications (creams,
sprays, etc.)
4 TECH INTEGRATION
A. Music/Video
B. AR/AI
C. Wellness Devices
D. Community
C. Micro-needles
A BEAUTY EVOLUTION
AMIDST THE RISE OF
WELLNESS
FROM TREAT TO CARE
Traditional treatments find new purpose in
FROM FUNCTIONAL TO EMOTIONAL
supporting & improving well-being.
A new kind of “multi-purpose” provides a physical
benefit within an altruistic act of care for the mind Beauty has more opportunity (and more consumer
& the body to also help calm, create peace, and expectation) to transport the mind through the product
recharge. experience—
• Indulging all 5 senses
• Creating surprising sensorial experiences with texture & form
• Using rituals to elevate application
• Incorporating digital enhancements
MIND-BODY
CONNECTION
Wellness explores the intersection of the body and the mind
for a holistic approach to personal well-being. It represents
the convergence of the physical, emotional and spiritual.
Aromas Sexual
Sleep Wellness Care &
Hygiene
Mind Meditation
& Affirmation
Supplements
Body
Rituals Microbiome
Community
AROMAS
More impactful. More therapeutic. More purposeful than
ever before. Home fragrances, in particular, are
embraced for specific mood-altering benefits or clean,
singular aromas that make a home feel calm.
UK sales of scented candles, potpourri and essential oils
for diffusers jumped 29% in October 2020 (Source: Kantar)
Source: Amoln
Sisu Bouquet by Amoln evokes Sisu, a unique
Finnish philosophy characterized by
determination, persistence and tenacity.
Source: Esquire
Aesop’s first-ever candles are designed to
“instil aromatic quietude while stimulating
senses”—each named after an ancient
Greek astronomer.
MEDITATION
AFFIRMATION & Transform daily acts of self-care
with mindful rituals that enhance
well-being and complement the
benefits of active ingredients.
TBM FULL
SERVICE!
Cocoon Skin is
market-ready for
your turnkey launch.
Request more info!
Source: Wild Source Skincare Source: Ascention Beauty
Wild Source Skincare has launched a Ascention fragrances combine Cocoon Skin practices are each led
series of meditations designed to pair meditation, affirmation & healing by a guiding principle to block
with skincare routines to “check in, crystals into one holistic wellness disruptions, seek constant balance
slow down and quiet the mind” experience designed to elevate the & empower self-renewal.
mind with scent.
COMMUNITY
“Research shows that effective self care often looks a lot
more like community care”— happiness expert Laurie
Santos, PhD, Professor, Yale University
The perception of “community” evolves as we find new
ways to connect and comfort one another during times of
social distancing and isolation.
Source: Black Girls Breathing
Black Girls Breathing, an inclusive wellness
platform that provides meditational
breathwork classes, has seen more than
1,000% growth in virtual participation since
the pandemic began.
SLEEP
Nighttime routines become more holistic & more luxurious as consumers
embrace the value of rest to improve well-being. Opportunities are
abundant—ranging from supplements to beauty routines that incorporate
meditation & ritual, to sleep sprays and ambience enhancers.
Ingredients such as lavender, melatonin, magnesium, yuan zhi, and CBD can
help consumers achieve their wellness rest goals in new product launches.
Source: This Works
Source: Dermalogica
Source: Proper
US interest in sleep spray grew Proper, a new sleep wellness Dermalogica Sound Sleep
24.2% from 2019-2020, with brand brand, developed a holistic sleep Cocoon gel-cream treatment
This Works a consumer favorite solution that combines 1:1 sleep optimizes nighttime skin
coaching with natural sleep recovering with motion-activated
supplements French Lavender essential oil plus
Sandalwood and Patchouli to
promote restful sleep with
aromatherapyRITUALS
Ancient practices & rich traditions offer tranquility and peace.
Ritual in self-care can take several forms:
• Meditation: encourage deeper connection with self for a beauty
routine that focuses on both body & mind
• Product Application: Massage techniques calm and relax, while
ancient stones & crystals such as jade & rose quartz offer spiritual TBM FULL
healing properties SERVICE!
Cocoon Skin is
market-ready for
• Ingredients: ancient medicinal botanicals & herbs bring time-tested your turnkey launch.
Request more info!
tradition, reinvented through the latest biotechnology for modern use
Cocoon Skin offers a skin wellness
practice that promotes daily mind-body
Keys Soulcare takes inspiration from harmony & balance through self-care
ancient beauty rituals to care for the ritual powered by ancient botanical
whole self—body, mind & spirit bioscience
Source: Keys SoulcareSUPPLEMENTS
Internal wellness is booming as health & immunity remain a top
priority—with the at-home supplement market rapidly expanding
with inclusivity in-mind.
"A democratisation is emerging that renders this traditionally elitist
industry more approachable and playful,"—Alexia Inge, Founder,
Cult Beauty.
Source: Apothékary
Gem offers a multivitamin alternative Apothékary recently launched its New
in a plant-based chewable bite Year Routine, The Ritual, offering “food
delivered straight to your door in a as medicine to elevate your daily
1-month supply. wellness.”
Source: GemCARE & HYGIENE
“Our bodies are really the arbiters of safety, and when we’re not safe in the world, being
honored in our humanity … then we start to break down—spiritually, emotionally,
physically,” explains Latham Thomas, doula and founder of wellness platform Mama Glow.
Caring for the body becomes a sacred act. Upgraded care experiences range from ritual
baths and spa experiences, which offer tranquility & escape, to elevated skincare that treats
the body with all of the dermatological attention that we give our face.
The impact on skin barrier extends beyond the face with increased personal cleansing &
hand washing, and interest in exfoliation is accelerated by increased time spent at home.
Source: Pai Skincare Source: CeraVe Source: Nécessaire
Pai Skincare launched a pre-biotic CeraVe’s body cleanser with salicylic Nécessaire launched its first
hand serum to restore the skin’s acid is the #5 body wash at deodorant formulated with mandelic &
microbiome balance & form a natural Walgreens lactic acids to combat odor, with the
defense shield amidst more frequent tagline “treat your body like your
hand washing & sanitizing face.”MICROBIOME
Our first line of defense
Both awareness & development of skin microbiome science continues
to grow as consumers embrace holistic health, with a particular focus
on protecting the microbiome vs affecting it.
Innovation will expand beyond skincare as we investigate other TBM FULL
microbiome-interacting products, such as makeup, and as the SERVICE!
Cocoon Skin is
gut-skin axis gains greater focus with supplements, ingestibles and market-ready for
your turnkey launch.
“inside-out” beauty. Request more info!
Sigi Skin, the Singapore-based
clean beauty brand, launched a Cocoon Skin is formulated to preserve the
20% probiotics sheet mask to skin barrier & support the microbiome,
promote long-term skin health and using barrier-building ingredients as well
restore skin microbiome, selling 500 as pre- and post-biotic nutrients to
boxes in first 2 weeks optimize skin function
Source: Sigi SkinSEXUAL
WELLNESS
The pandemic has given rise to isolated intimacy, and
self-pleasure is fast-becoming a celebrated form of
self-care. Consumers will continue to integrate sexual
wellness into their overall self-care routine, which—for
brands—means creating more intimate, personalized,
inclusive, pleasure-focused experiences that everybody
can enjoy.
2016 2020
44% vs. 84%
Source: Maude
Shift in Americans that recognize masturbation as a
form of self-care (Source: TENGA)
Maude boasts Modern Intimacy with minimalist,
universal design prioritizing inclusivityMAKE
MIND-BODY
BEAUTYWITH
Your full-service partner in product innovation,
brand design and turnkey supply.Because every beauty story
needs a MAKER.
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