METADISCOURSE AS RHETORICAL STRATEGY IN YOUTUBE REVIEW VIDEOS
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3rd English Language and Literature International Conference (ELLiC) Electronic ISSN: 2579-7263 Proceedings – (ELLiC Proceedings Vol. 3, 2019) CD-ROM ISSN: 2579-7549 METADISCOURSE AS RHETORICAL STRATEGY IN YOUTUBE REVIEW VIDEOS Nadya Sivanya Rheisa Universitas Gadjah Mada Yogyakarta - Indonesia nadyasivanyarheisa@gmail.com Abstract Following that of Ädel’s approach namely reflexive metadiscourse, this paper investigates the use of metadiscourse in computer mediated communication, specifically those review videos which has been gaining popularity lately as source of information. Metadiscourse is generally seen as commentaries towards the language that is employed to construct the discourse. Reflexive approach emerges as an attempt to challenge previous theories which (unlike the conventional ones) only include references inside the current discourse involving current addresser, addressee(s), and current discourse. The study found 4 metadiscourse classifications and 21 discourse functions performed by speakers in three selected video. Furthermore, as there are tendencies in researching academic written discourse, I wish to explore the spoken non- academic one to provide a fresh contribution regarding the topic. I discover that the markers employed in CMC are less formal than those of the previous studies concern to both written and spoken academic metadiscourse. Keywords: Metadiscourse, reflexive metadiscourse, youtube, rhetorical strategy, youtube review videos Introduction purposes. Experts suggest that this tendency One essential thing we need to ensure when due to the belief that written publication is a communicating our thought is whether people proof of someone’s flair in their major. A are able to catch the idea; otherwise, the person with great writing skill and experience utterances would be left worthless. In would likely be easily recognized and more opposite, if our message is often successfully hire material. delivered it will shortly be rhetorically However, those statements could no longer forceful. This has underlain the linguists comply with today’s generation. The rapid interest in exploring the branch under the development of technology gives birth to study of discourse analysis namely more and more video-based media which metadiscourse. For the past few decades, a serve quick effortless access to everyone. The number of theories and research have been fact that those media are not bound by time composed in regard of the topic. Today as the and space is such an improvement that is hard era shifts to modernity the study of to resist. It leads us to the conclusion that metadiscourse is challenged to seek whether writing is not the only method people could the existing theories are still compatible with use to approach others nowadays. Therefore, the current fact. it is time to realize that verbal forms of Metadiscourse is described as a discourse discourse need immediate concern as public about discourse [1]. It scrutinizes the relations speaking is also as powerful as written between the writer and both the text and its publication. reader in a discourse. Related studies have Although Ädel [2] and Correira [3] have compared how one writer differs to another in attempted at observing metadiscourse terms of the metadiscourse use in articles, strategy on academic speech, speeches via journals, abstracts, theses, and any other computer-mediated-communication still writing forms specifically those of academic remain unexplored. YouTube is one platform METADISCOURSE AS RHETORICAL STRATEGY IN YOUTUBE REVIEW VIDEOS 315 Nadya Sivanya Rheisa
3rd English Language and Literature International Conference (ELLiC) Electronic ISSN: 2579-7263 Proceedings – (ELLiC Proceedings Vol. 3, 2019) CD-ROM ISSN: 2579-7549 people use to spread any ideas they are exclusively interpersonal model is considered having. Each year the popularity of this social more reliable. channel is getting stronger. Monetized The term reflexive metadiscourse which is account is one reason underlies it. People promoted by Annelie Ädel is a breakthrough make content on YouTube are paid per a in metadiscourse study when the majority of thousand view on their published videos. It is related research still loyally employ Hyland’s said that the earning is moderately promising theory of the interpersonal model. A critical for someone develop a career here. This fact review toward this new approach believes that is adequate for a further study to be conducted the theory has brought to sharper emphasis Consequently, this research aims to seek and method of the metadiscourse analysis [6]. the functions of metadiscourse used as Ädel’s model focuses on the metalinguistic, rhetorical strategy employed in the product expressive and directive functions of review videos by three selected YouTube language following Jakobson’s linguistics channel owners. Aforementioned to that the functions [7]. She designs a reflexive triangle appearing metadiscourse will first be to describe her model. classified to a particular type. Moreover, as there are a lot of numbers of metadiscourse Fig. 1. analysis concern to written and lately a few Ädel’s reflexive triangle spoken form of academic related topic, this research eager to compare the results of the previous studies to the current findings. Metadiscourse is described as a form of advance writing [4]. It shows that a writer concerns to how their reader might grasp the ideas they are conveying. They also note that metadiscourse depicts the way the writer interacts with its readers. The already conducted research are mostly associated to academic genres since the utterance producers are anticipated to lead their audiences through the discourse [2]. Currently, the model that is frequently employed in most metadiscourse- related study is still the Hyland’s The figure above illustrates three main interpersonal, following Halliday’s function points of the reflexive triangle including of language, distinguishing between current text or the discourse, current writer/ interactional and interactive. speaker persona, and real or imagined The analysis of metadiscourse has begun to audience [7]. However, the most important emerge dated back in the 80’s. Dovoodi [5] thing to highlight here is the meaning of the stated Williams and Vande Kopple had term ‘current’ used to describe the three attempted to construct the definition for the points considering that any references to expression by “discourse about discourse, and entities in the ‘real world’, outside the world communication about communication”. Then of discourse are excluded. Ädel proposes 22 Swales still in Davoodi [5] went more functions of metadiscourse which are specific, such as “writing about the evolving categorized into five classifications. text rather than referring to the subject Principally within the taxonomy she has matter”. Metadiscourse model was initially extended from her previous research, categorized into ‘interpersonal’ and ‘textual’ distinctions between metatext and audience until Hyland proposed that the gap between interactions are drawn. the two is often overlapping and therefore the METADISCOURSE AS RHETORICAL STRATEGY IN YOUTUBE REVIEW VIDEOS 316 Nadya Sivanya Rheisa
3rd English Language and Literature International Conference (ELLiC) Electronic ISSN: 2579-7263 Proceedings – (ELLiC Proceedings Vol. 3, 2019) CD-ROM ISSN: 2579-7549 Metatext focuses on the use of computer seen as a tool and expected “to code/discourse itself, while audience provide alternative contexts for social interaction primarily toward the audience. interaction as well as facilitate access to Metatext is divided into three classifications existing discourse communities”. namely Metalinguistic Comments, Discourse Furthermore they explain that aside from Organisation, and Speech Act Labels. On the academic related topic, the existing findings other hand, audience interaction marks in CMC research is rather text-based than another classification, References to the comprising image and voice. The platform of Audience. discourse which nowadays are attempting Each classification then includes some more exploration on the video form that later functions. The distribution is as follows: uploaded in the internet is very intriguing to a. Metalinguistic comments which analyze. include repairing, reformulating, YouTube is a prominent model of the clarifying meaning, and managing current CMC platform. Having a television- terminology like concept, YouTube offers more freedom b. Discourse organization such as for its users to choose their own channels to managing topic includes introducing watch. Interestingly, the channels and actors topic, delimiting topic, adding to are anyone’s made with barely no restriction. topic, concluding topic, marking Some channels gain international recognition asides. Managing phorics includes as well as the content makers. They become enumerating, endophoric marking, the ambassadors of any fields they are previewing, reviewing, and specialized at as their strong influences contextualizing determine the decisions of their followers. c. Speech act labels that involve both Those figures include Jeffree Star, Tati arguing and exemplifying, and last Westbrook, and Jaclyn Hill who are d. References to the audience consist of internationally renowned as beauty managing comprehension, managing enthusiasts reviewing newest beauty products discipline, anticipating response, marketed all over the world. managing the message, and imagining These three are chosen as they are scenarios considered veterans in beauty world. They Metalingual Comment Metadiscourse functions and No Code Data C Explanation classifications above are the adjusted version R R C M L p f M T which are allegedly more extensive version F 1. TW/0 Don't √ She from the taxonomy proposed by Ädel in 2006. 4.55- personally take The CMC trend is one of the results of the 05.10 it as likes how the technology growth. It stands for Computer you product have applies on her Mediated Communication or some also use to run skin. the term Computer-based Media and However, the Communication, either way means the same. buy it high price tag makes her Simpson [8] argues that CMC is a new both hesitate to form of discourse and way of learning. For recommend several years now most research in CMC is people to buy it as there are dominated by its contribution to teaching and a lot of learning, academic related just as in the case options for of metadiscourse study. the same product for In the study of CMC it is important to see reasonable the role of computer in the discourse. Kern price and Warschauer [9] suggest that here the METADISCOURSE AS RHETORICAL STRATEGY IN YOUTUBE REVIEW VIDEOS 317 Nadya Sivanya Rheisa
3rd English Language and Literature International Conference (ELLiC) Electronic ISSN: 2579-7263 Proceedings – (ELLiC Proceedings Vol. 3, 2019) CD-ROM ISSN: 2579-7549 even earn a nickname beauty guru for their Table 1. enthusiasm in beauty industry. On YouTube The Form of Data Sheet for Metadiscourse Classifications & Functions in YouTube Review their channels have gained millions of Videos subscribers who always keenly watch every TW: Tati Westbrook Rf: Reformulating beauty news from them. Billions of YouTube JH: Jaclyn Hill CM: Clarifying meaning users have watched their videos counted since JS: Jeffree Star MT: Managing Term no less than five years. As they also gain Rp: Repairing CLF: Commenting on Language Form popularity in person, they often launch their own beauty products and benefit from their The primary instrument of the research big name in the industry branding. was the researcher herself and data sheets as addition for note taking. The model of the data Methodology sheet is provided above. A single sheet was The data of this research are taken from the designed for one type of metadiscourse and review videos recorded and published online the possible functions. Therefore, as there by three beauty gurus mentioned earlier in were four types, I employed four kinds of previous chapter. The minimum unit of the sheets created for note-taking. The codes were data is in the form of words and the largest is always preceded by initials shows the discourses used as metadiscourse markers. I utterance maker and then followed by the time started the data collection by selecting the of the data occurrence. The technique of YouTube beauty guru channels which had analysis started with classifying the data to the more followers than the average beauty type, then analyzing the function, after that influencers. Then, I searched for videos which discussing the findings in a specific chapter provide CC (closed-caption) or subtitles. The and finally reporting the results of the review videos were selected under several research. criteria such as: equipped by transcription, not a self-launched product review, no longer Findings and Discussion than 30 minutes, and not an endorsement This chapter is divided into four sections due product review. to four classifications of metadiscourse found The next step was examining if the on the data. Regarding the functions of provided transcripts matched the actual metadiscourse, I found twenty-one different utterances in the videos, some changes were functions. All of those I present under the done. Each videos were around fifteen metadiscourse classification they belong to. minutes long. I eventually selected three videos including Jeffree Star “JELLY Metalingual Comments HIGHLIGHTER...?! TESTING WEIRD The first three classifications concern to the MAKEUP”, Tati Westbrook “CRYSTAL inside discourse means the code employed to LASH TOPCOAT … WTF”, and Jaclyn Hill construct discourse. Metalingual comments “KKW/KYLIE COSMETICS SWATCHES focus more on the relation and meaning & REVIEW”. I began observing the selected between sentences. The data which are video one by one and noted the metadiscourse categorized in this classification composed by markers in the review videos. As there were five functions such as repairing, four metadiscourse classifications, I reformulating, clarifying meaning, managing scrutinized each video four times, each time terminology, and commenting on linguistics was focusing on one classification. form/ meaning. The most frequent functions found in the data is clarifying meaning and commenting on linguistics form/meaning. Clarifying meaning is benefitted to convey speaker’s actual objective so that audiences are not misled. However, it inserts examples METADISCOURSE AS RHETORICAL STRATEGY IN YOUTUBE REVIEW VIDEOS 318 Nadya Sivanya Rheisa
3rd English Language and Literature International Conference (ELLiC) Electronic ISSN: 2579-7263 Proceedings – (ELLiC Proceedings Vol. 3, 2019) CD-ROM ISSN: 2579-7549 to specify the meaning of previous discourse review slash (/) swatches demo and kind of a and does not include interaction with first impression-esque on the..” which audience. For example, in Jaclyn Hill (JH) indicates that she attempted on putting a label (JH/00.05-00.07): “I’m so grateful to be on the activity she was about to do in the receiving free makeup, but that in no way is video. The annotation ‘which is’ are going to shape my opinion”. She provides appearing twice also in JH’s video those are clarification that even though she was sent the (JH/05.28-05.30): “this is (shade) ‘Kimberly’ product by the company itself, the review she which is the one I/m currently wearing” and made is honest. More from JH (06.42-06.46): “this is the shade ‘Kim’ which is more peachy “I know I said the first one was my favorite one”. Another one of the kind showed in her but that might’ve been because I hadn’t tried video is (JH/03.56-03.60): “we’ve just been the second.” Here she redesigns her own kind of taught like liquid lipsticks are dry…” utterance about her preference. Other findings Repair is a common event occurring in a include: natural language processing. The term repairing here means providing alternative to (TW/00.40-00.44): It has a doe foot applicator you evaluate or correct the already uttered guys what on earth I mean you could put this on expressions. By repairing the utterance, your lips speakers wish to cancel the preceding concept (TW/06.17-06.19): you can’t really see it so much out here but it’s really beautiful they have mentioned and hence take account (JH/06.06-06.10): it definitely did fade; it wasn’t of the new one. There are two data found completely gone but it fades which is fine. during analysis function as repair. The first one is by JH when she explained the finish Next function to be discussed is look of the formula the lipstick she was commenting on linguistics form/meaning. reviewing has, (JH/04.19-04.27): “they’re not These commentaries refer to the linguistics gonna be matte whatsoever. I mean they are form, meaning and word choice. When kind of matte but not matte like an actual describing the container in which the liquid lipstick”. The other datum found in reviewed product came, Jeffree Star (JS) TW’s video where she changed her mind and (00.58-01.01) said: “this isn’t a compact this uttered another term to explain her impression is kind of jar I guess we call it”. We see that toward the lash product she reviewed, he is hoping his proposed term represent the (TW/00.57-00.59) “it would be fabulous I actual container. Another datum uttered by JH mean it’s kind of cool putting it on your lid as has the same purpose (JH/04.14-04.19): well”. “they’re actually are more just like lipsticks The last metadiscourse function in this that are liquid and creamy. Does that make class is Reformulating is used for suggesting sense?”. Clearly she is wondering if she other forms of expressions which rather explains well therefore she feels the urge to enhance the significance of the utterance than make comment on her own saying. fixing it. The datum represents this function, for example, is from JH’s video (JH/03.35- (JS/04.49-04.51): okay people I really don’t know 03.40): “a cream liquid lipstick or a crème what I want to talk about it liquid lipstick depending on how ‘boojee’ you (JS/09.44-09.46): that’s the exact same want to be with your wording”. One new ‘complaint’, if you will version of the previously stated term is given there using a French accent rather than Sometimes in a discourse we express some English. Unfortunately, I did not find any concepts and we would like to mention other data in the three videos I observed. appropriate term to label them. Managing Terminology allows the speakers to act so. For example, Jaclyn Hill in her opening act (00.05-00.07), states: “we’ll be doing a METADISCOURSE AS RHETORICAL STRATEGY IN YOUTUBE REVIEW VIDEOS 319 Nadya Sivanya Rheisa
3rd English Language and Literature International Conference (ELLiC) Electronic ISSN: 2579-7263 Proceedings – (ELLiC Proceedings Vol. 3, 2019) CD-ROM ISSN: 2579-7549 Discourse Organization her topic, (TW/00.11-00.16): “what we have As how this classification is being labelled, to chat about today is a glitter topcoat by discourse organization focuses on the topic Estee Lauder”. Moreover, for adding topic arrangement inside discourses. Discourse she said, (TW/00.44-00.46): “maybe we’ll try organization differs the term managing topic that, too”, here to represents addition. from managing phoric. Topic management As introducing topic functions well in comprises a set of discourse functions CMC discourse, speakers also tend to have including introducing topic, delimiting topic, concluding topic; both phenomena are adding topic, concluding topic, and asides considered common and natural to begin and marking. Meanwhile, managing phorics deals end topics in a discourse. The examples below with a number of positioning (pointer) in the reflect how the three speakers conclude topic: ongoing discourse. They are seen as a road sign in the current discourse (Ädel, 2006). (JH/08.19-08.21): alright so as for my overall Managing phoric functions found in this study opinion on this collection … (JH/11.09-11.10): so that’s a wrap on this video such as enumerating, endophoric marking, (TW/08.19-08.21): so there we have it I’ll see you previewing, reviewing and contextualizing. guys in the sunshine Certainly every discourse whether written (TW/10.09-10.11): so that is that I’m gonna or spoken must start with an opening, or what watch… so called introduction. Therefore, in all three (JS/10.09-10.10): I can honestly give my thought videos I found the speakers perform already expressions aimed for introducing topics. TW in data (00.02-00.06): “we’re testing out the Asides marking is another function under craziest high-end sparkly makeup” and topic management in discourse organization. (TW/03.51-03.54) so we’re gonna see if this This function is unique since it can only be works or …” employed ‘testing out’ and performed by utterance makers in spoken ‘gonna see’ expression to show audiences her discourse. Asides marking is any opening or agenda in the video. At exactly the same point closing expression used to move track JH, (JH/00.02-00.04): “I’m going to be doing temporarily or in other words depart from the a review slash (/) swatches demo…” used actual topic to deliver other messages which ‘going to be doing’ to express the massage she makes it clear why this do not normally occur was delivering. Lastly similar to JH, JS in written discourses, especially the academic mentioned ‘are doing’ as the discourse marker ones. There are two asides marking found in functioning as introducing topics, (JS/06.00- data via JH’s video which are: 08.00): “today we’re doing a highly requested review on a brand new…”. (JH/06.15-06.18): But I’m just putting that out there for you guys in Delimiting and adding topic are scarcely case… found in JH and JS’s videos. TW on the other (JH/11.48-11.52): Anyway, so I just hand in her review attempted on delimit and went in, I applied a regular long- add topic, each appears once. Delimiting lasting liquid lipstick topics equals restricting the main focus, in this case the product being reviewed. From managing topic, we are now Furthermore, adding topic provide an discussing the other sub function in discourse addition to the topic discussed and/or if there organization namely managing phoric. Its is a subtopic in the discourse. It is lucidly first function is enumerating in which the stated that during the opening section TW has current discourse contents are listed in order, mentioned her attention of testing out a high- for instance, (JS/00.38-00.1): “first of all I end sparkly makeup, however, she has not love the packaging that it came with and it has been mentioned which of the kind she would of course …”. On the expression we can tell specifically review, therefore she delimited that Jeffree was about to explain de physical detail of the product therefore this utterance is METADISCOURSE AS RHETORICAL STRATEGY IN YOUTUBE REVIEW VIDEOS 320 Nadya Sivanya Rheisa
3rd English Language and Literature International Conference (ELLiC) Electronic ISSN: 2579-7263 Proceedings – (ELLiC Proceedings Vol. 3, 2019) CD-ROM ISSN: 2579-7549 considered enumerating. Other samples seen Contextualizing means providing annotation below: on the discourse conditions hence shows traces of discourse production. Firstly, in JS’s (JH/02.58-03.03): It starts off with the shade (05.13-05.15) “so now that we’ve really Kimberly, Kim, Kiki, Kimmy patted this into the skin let’s…”. The other (JH/07.44-07.46): Last but not least, we have the one found in (JH/05.17-05.19): “and then we … (JH/08.21-08.23): I would say the first thing that can move forward to swatches” comes to mind … Speech Act Labels Previewing and reviewing would make When speakers are actually acting out what total sense when discussed at once. First off, they utter, this condition is called speech act previewing refers to the later discussed topic labelling. Discourse functions emerged inside the discourse. By contrast, review is a through the use of this metadiscourse way the speaker of a discourse reminds their classification are arguing and exemplifying. audience about the already discussed topic. Unlike other classifications which comprise There are five findings related to both five or more functions, this has only two. functions consist of three previewing and two Arguing presents emphasized expressions reviewing. towards the current topic by providing Previewing: reasons or citing evidences. As illustrations, (JH/05.53-05.55): “I can’t say enough good (TW/04.08-04.09): so I’m gonna scoot you guys things about this color” and (JH/08.29-08.31): there and … “If I were to grade it would be A++”. One (JS/00.21-00.26): You can put it on your face … expression that appears repetitively is ‘I feel and your entire body so we might just do that in a like’ as seen below: minute (JS/02.14-02.17): is it Jeffree Star approved we’re about to find out in a minute (TW/00.53-00.55): I really feel like this product you could put … (TW/04.34-04.36): I feel like I’d like more glitter Reviewing: but … (JS/04.04-04.07): I feel like this could last you a (JH/02.44-02.48): so the reason I was ridiculously long time excited it because it’s four different shades (JH/06.00-06.03): It’s like I said right before I As can be detected from the label, applied this … exemplifying used for listing clear example(s). If previewing and reviewing refer to a I found that the exemplifying expression used mostly in the data would not likely be certain location in the discourse either has implemented in written nor spoken academic previously discussed or will be discussed discourse. There is consistence use of ‘like’ as later, endophoric marking does not refer to in ‘she is lazy just like her brother’ and ‘you any specific case, for examples in (JH/05.32- know’. 05.34): “I’m foing to do over top of it so you can see what it actually looks like”, here she (JS/02.00-02.08): they’re really like getting to doen not refer to any case in the past or in the know their audience from a consumer standpoint future since video offers a motion picture she you know they’ve had one really huge hit product. can show everything she wants her audience (JH/06.25-06.26): just like a regular lipstick would to see. There is another example of (JH/03.58-04.02): you know, like all the liquid endophoric marking found in the data by JS in lipstick out there (01.25-01.30): “you see it shaking right there? I don’t want to …”. Reference to The Audience Lastly, I found two data belong to The last classification of metadiscourse contextualizing function in the data. includes four functions found in the data. We METADISCOURSE AS RHETORICAL STRATEGY IN YOUTUBE REVIEW VIDEOS 321 Nadya Sivanya Rheisa
3rd English Language and Literature International Conference (ELLiC) Electronic ISSN: 2579-7263 Proceedings – (ELLiC Proceedings Vol. 3, 2019) CD-ROM ISSN: 2579-7549 begin from the first one namely managing Besides, JS were spotted using ‘suppose’ to comprehension which is essential as in this ask his audiences imagining a scenario as in case speakers confirming that their audience “this is supposed to be infused with Farsali following their ideas. However, the datum skincare DNA” and (JS/02.47-02.52): “we’re appeared from the video is one way only since supposed to be really radiated” audiences could not reply at the very moment. The only datum gained from JH she stated Conclusions (10.28-10.30): “do you know what I’m saying The study reveals that the entire it’s not like breaking up or cracking”. metadiscourse classifications proposed in One discourse function under this category reflexive approach are found in spoken which shows most data is anticipating discourse especially in computer mediated audiences’ response. It is uttered as if the communication (CMC), in this case review speakers are able guess their audiences’ videos on YouTube. Nevertheless, there is a response regarding the current topic. The discourse function which is not applied and typical characteristic of this function is the use seen in the collected data. It is managing of pronouns such as ‘I’, ‘you’, or ‘we’. audiences’ discipline in which the addresser directly requests the addressee to do (JS/02.23-02.25): I know a lot of of you are gonna something, for instance as quoted from Ädel be like $40! Jesus! (2010), “can I get your attention please?”, or (TW/07.32-07.36): I don’t think I’ve found that yet “can we have a little bit of quiet?” are not but I’m kind of like … (JH/01.25-01.27): “say what you will about Kim, necessarily employed in the data as this type I know that they’re a very controversial family of CMC only allow interaction between but…”. addresser and the addressee through chat facility; this function is not usually found in Managing message is the next function written discourse either. used to highlight the principal idea the Other functions beside the audiences’ speakers try to convey inside the discourse. discipline management can be identified from Speakers purpose is to ensure their audiences the data. Nonetheless, I note that there are two remember the idea. Other point of this discourse functions which would only be function is to add remarks on the anticipated found in spoken discourse. Those include understanding. repairing, which in written discourse can easily be edited before being published, or if (JH/05.16-05.17): so be aware it is not what it is it does not get fixed before than will remain a (JH/10.21-10.22): I just wish that it’s more … mistake. Another one on the list is asides (JH/01.45-01.46): I hope that they come out with marking as an author would not likely has any … (JS/11.39-01.41): hopefully you learnt something side topics and therefore they do not need any new today sidetrack markings, otherwise it will create confusion to the reader. The last case in the category is imagining Furthermore, I found that the scenario where speakers invite the audiences metadiscourse markers in CMC are applied to see a case from a certain standpoint. distinctively from those used in written or Nonetheless, this is applied limited only the spoken discourse of academic context. CMC concepts related to the ongoing discourse and review videos on YouTube has relatively not outside it (real world). For instance, JH more casual context therefore the markers shared her audience her expectation about the people tend to use are less formal, for example reviewed product, seen in (JH/05.08-05.13): when arguing, an academic speaker would “I was expecting to receive a matte liquid employ ‘I argue that” or ‘I am postulating’ lipstick that’s creamy, that’s not what you’re rather than ‘I feel like’ or ‘personally I…”. gonna get if that’s what you’re expecting”. Moreover, when delimiting topic, the METADISCOURSE AS RHETORICAL STRATEGY IN YOUTUBE REVIEW VIDEOS 322 Nadya Sivanya Rheisa
3rd English Language and Literature International Conference (ELLiC) Electronic ISSN: 2579-7263 Proceedings – (ELLiC Proceedings Vol. 3, 2019) CD-ROM ISSN: 2579-7549 speakers did not use “we’re not gonna deal [6] A. Ädel. “Metadiscourse in L1 and L2 with all eight here” or “okay we won’t go into English” in Studies in Corpus that, that’s a little too much for us to Linguistics vol. 24 (2006). pp. 243 consider”, rather they keep it simple like “we ISBN 978-90-272-2297-8. John will… too”. Thus as conclusion discourse Benjamins, 2006. context influences metadiscourse markers [7] A. Ädel. “Remember that your reader use. cannot read your mind: Considering major distinction that can be Problem/solution-oriented found between metadiscourse use in spoken metadiscourse in teacher feedback on and written discourse as well as formal and student writing” in English for Specific informal situation, I encourage other possible Purposes 45 (2017) 54–68. Elsevier, researchers conduct further study on the 2017. matter. Exclusively metadiscourse [8] J. Simpson. Computer-mediated phenomenon in computer mediated communication. Oxford Academic: communication still remains scarcely ELT Journal, Volume 56, Issue 4, 1 investigated. YouTube is one interesting October 2002, Pages 414–415, 2002. object which can provide more data to [9] R. Kern, and M. Warschauer. Network- explore. By doing so hopefully more markers Based Language Teaching: Concepts related to less formal context can be and Practice. Cambridge: Cambridge discovered. University Press, 2000. References [1] K. Hyland. “Stance and engagement: a model of interaction in academic discourse” in Discourse Studies, 7(2), 173–192, 2005. https://doi.org/10.1177/146144560505 0365 [2] A. Ädel. “Just to give you kind of a map of where we are going: A Taxonomy of Metadiscourse in Spoken and Written Academic English” in Nordic Journal of English Studies Vol 9, No 2 (2010) Special Issue: Metadiscourse, 2010. [3] R. Correia. Automatic Classification of Metadiscourse for Presentation Skills Instruction. Ph.D. Thesis Proposal: Carnegie Mellon University, 2013. [4] K. Hyland and P, Tse. “Metadiscourse in Academic Writing: A Reappraisal” in Applied Linguistics 25/2: p. 156-177. Oxford University Press, 2004. [5] K. Davoodi. “On the Use of Interpersonal Metadiscourse Markers in Conclusion Section of Language Testing Articles” in Journal of Applied Linguistics and Language Research Volume 3, Issue 4, 2016, pp. 211-216 ISSN: 2376-760X, 2016. METADISCOURSE AS RHETORICAL STRATEGY IN YOUTUBE REVIEW VIDEOS 323 Nadya Sivanya Rheisa
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