MEN'S HEALTH NETWORK Capabilities and Opportunities - Mens Health Network
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MEN’S HEALTH NETWORK Capabilities and Opportunities
Our Mission
Through a network of physicians, researchers, public
health workers, healthcare professionals and key
thought leaders, Men’s Health Network is committed to
improving the health and wellbeing of men, boys and
their loved ones.
WE WORK TO:
o Reduce premature mortality of men and boys
o Foster healthcare education and services that
encourage men to implement positive lifestyle decisions
o Energize government involvement in men’s health
activities
o Encourage women to expand their role as family
healthcare leader
Reaching men, boys and their families where they:
Live. Work. Play. Pray.
Men’s Health Network
Our Strategies
o Develop national educational campaigns to promote public and media
awareness of men’s health issues
o Create and coordinate comprehensive public and retail screening
programs
o Build growing network of healthcare providers and services
o Work actively with healthcare providers and government agencies to
advocate for improved government programs for men and boys
o Leverage technology to track and measure outcomes and design
programs with increased participant engagement
Men’s Health Network
Why is men’s health so important?
-Men live sicker and die younger
o Lower rates of health insurance coverage
o Higher prevalence and death rates for 9 of the 10 leading causes of death
o Men’s life expectancy is nearly 5 years shorter than that of women
o Fewer physician visits, health maintenance
o Women are 100% more likely to seek preventative care
o Men perceive appearing “vulnerable” as unmanly
Men’s Health Network
o Addressing the full circle of care impacting health
Education and wellness and speaking to our audience with a
supportive and conversational voice.
and
o Delivering information and interactive resources
Outreach that benefit the healthcare provider, patient and
caregivers, bringing them together in innovative
Creating
ways.
objective
information men o Providing credibility to campaigns with medically
and women reviewed content.
need and use. o Leveraging our strategic partners and established
relationships to scale campaigns, providing the
breadth, reach and depth required by brands.
o Empowering individuals to plan, conduct, and
evaluate their own health events within their
social/work communities (e.g. HealthZone Toolkit)
Men’s Health Network
David H. Gremillion, MD, FACP Jean Bonhomme, MD, MPH
David has served as Director of the Jean is a Board certified in Public
Speakers Rotating Residency Program at
Kameda Medical Center in Japan. A
Health and General Preventive
Medicine. He is the founder of the
retired Colonel, he is past-president of National Black Men's Health Network
the Air Force Society of Physicians and and is an Assistant Professor at the
This is a partial list former director, Medical Teaching Morehouse School of Medicine.
service at UNC School of Medicine in
of speakers Raleigh.
available from the
Men's Health
Network. MHN’s
roster of speakers
include experts in Armin Brott Salvatore Giorgianni, Pharm D
a variety of health An author, radio host (American Forces
Radio) and hailed by Time Magazine as
Sal is the former Director of External
Affairs for Pfizer and originator and
and family related the “Superdad’s Superdad” Armin is a former Editor-in-Chief of the Pfizer
nationally recognized parenting expert. Journal. A leading member of the team
fields. responsible for developing strategies
and managing public policy for Viagra.
Men’s Health Network
Together We o We understand our audiences intimately
Can Do More and know where to reach them.
We are a mission- o We know that collaboration on
driven organization campaigns and advocacy extends
with a focus on resources and reach for greater impact.
knowledge and o Conveners of Dialogue on Men’s Health
education for
healthier lifestyles. o We also target women as a key audience
influencing the health of men.
o We recognize the interdependence of
men and women’s health.
o We develop caretaker toolkits so that
men and women can help each other.
Men’s Health Network
MHN’s o Men and their families
Stakeholders o Nonprofit partners
o Corporate partners
o Board of Advisors
o Healthcare professionals
o Legislators
o Congressional Men’s Health Caucus
o Government agencies
o Coalition partners
o American Public Health Association
o Men’s Health Caucus
Men’s Health Network
We Focus on
His Needs o Diabetes
o Prostate Health
o Cardiovascular Health
o Mental Health
o Obesity
o Respiratory Health
o Sexual Health
o Caregiver Support and Resources
o Parenting
Men’s Health Network
Our Audiences And Where We Reach Them
WHO WHERE
• Men (and their families) who are In-person: Sporting events, Faith-based
single, married, parents and communities, work sites
caregivers Traditional Media Outlets: 15,000+ reporters
• Health care Professionals and established media news engines
• Nurse Practitioners Webinars: Million Hearts and Native American
• Nurses
Online: SEO - 3rd to 5th search rank (Google)
• Physician Assistants
E-Newsletters (Healthy E-Male & Board of Advisors)
• MDs/DOs
Blog: Talking About Men’s Health, named one
• Specialists
of the “Top 10” men’s health blogs, provides
• Government Officials
thought leadership via high-profile contributors
• Caucuses
Social Channels:
• Coalitions
Twitter: 45,000 followers (all accounts)
• Legislators (State and Federal)
Facebook: 17,000+ likes (all accounts)
Pinterest
Instagram
Google +
Men’s Health NetworkPartnerships o Veterans Health Council
o HealthyWomen
o Public Health Departments
o Fraternal/Service organizations
o One Voice Against Cancer o Places of worship
Our partners and o Boy Scouts of America o C-Change
established o Rotary International o Dialog Health
o Nuclear Medicine Coalition o Corporations
relationships o Women Against Prostate Cancer o Fatherhood groups
allow us to scale o Healthy Start o Men’s groups
o Mental Health America o NCPIE
campaigns and o Diagnostics Access Coalition
provide the o Healthcare companies
o Hospitals and Clinics
breadth, depth
and reach
required.
Men’s Health NetworkRelationship / Partner Map and Diagram
Travelers Championship – PGA Tour
Academic and University Hospital Cancer Centers
American Scottish Rite World Congress on
Academy of Medical Advisory Board (over 800) Masons Men’s Health
Family
American MAPRx
Physicians Officials and Sigma Phi Epsilon One Voice
Legacy Policymakers Fraternity Against
United States Partnership to Fight Chronic Disease
Foundation Cancer
American Academy of Flag & Touch Rotary
Physician Assistants Football International
League Canyon Ranch Institute
Society of
Nuclear C-Change
Medicine White House
BIO National Black Caucus of
Baptist, AME, and other State Legislators
Churches American Public Health Veteran’s
Association APHA – Men’s Health Caucus Health
American Journal of Council
National Men’s Health (SAGE)
Conference of Congressional Men’s Health Caucus
State MHN
Legislators Chicago Bulls Vietnam Veteran’s of America
Office of Evidence Based Medicine Working
Fortune 500 employers Minority Office of Group
Oncology Nursing Women’s Health
(MAW) Society Health
ASTHO
Integris Health The Senior Center for Health and Security
American CDC – ODPHP – Healthy People 2020
Parish Nurses and Health Ministries MHN Cancer
Chapters Society National Institutes of Health – Office of Strategic and
and Innovative Programs
Real Men Cook Community Health
Centers Affiliates DC Cancer
Consortium
Congressional PhRMA
NASCAR Black Caucus Washington Redskins
100 Black Men
State Departments of Health (FL, CA, IL, TN, and more)
Prostate
Cancer National Association of City and County Health Officials
Advocacy
Organizations
Men’s Health NetworkHealthyWomen
Partnership
MHN has HealthyWomen is the nation’s leading nonprofit
established a resource that women trust for health and wellness
partnership with information.
HealthyWomen that
harnesses our This partnership complements MHN’s existing
influential outreach to women, and allows us to
collective strengths
reinforce our strong position among healthcare
to address health professionals, in the patient community, and in
conditions that the marketplace.
affect men,
women, and their
families.
Men’s Health NetworkLive, Work, Play, Pray – Programs That Deliver
67%+ of participants saw or intended to consult their HCP
Faith-Based Initiative - Timeout for Your Health -
MHN partners with church pastors and parish MHN partners with large retailers and sports
nurses to coordinate church health leagues and teams (NFL, NBA, NASCAR) to
screenings and education, utilizing the provide education and health screenings for
trusted network of the church community men and women on the go.
Outreach Programs – Men at Work -
Speaking Series – speaking tours at MHN partners with over 75 corporate
churches, veterans’ groups and civic orgs employers across the country including, John
Deere, Harley Davidson and UPS to provide
Social Media – Reaching men and their education and/or health screenings through
families through social platforms such corporate wellness activities.
Twitter, Blogs, Facebook, Texting
and Pinterest.
Men’s Health NetworkCase Study
Ask About the Curve
What program entailed:
o Webpage on MHN site
o Joint press release
o Social media
o Op-eds
Results:
o In June, 42% of all external referrals to
the “Ask About the Curve” website were
generated by menshealthnetwork.org.
Take-a-ways:
Men’s Health Network generated qualified
web traffic to partner’s site and created
buzz through social channels.
Men’s Health NetworkCase Studies
Health Tune-up Campaign Removal of Unapproved Drugs
What program entailed: What program entailed:
o Six week campaign o Comments to FDA encouraging strict
o Established website enforcement of the guidelines
o Enrolled ~2,700 physicians in 972 cities
o White Paper
o ~ 26,000 patients (office reported)
o Public Outreach
o Provided posters and brochures for offices
o Media outreach o Op-eds
o Radio Talk Shows
Results:
o 63 million media impressions Results:
o Chicago Tribune, CNN, Boston Herald
o Unapproved drug was removed from
o Patients: 92.7% found program helpful
shelves.
o Physicians: 57.1% reported increase in men
asking about the health condition. Take-a-ways:
MHN has a strong and effective voice
Take-a-ways:
advocating for patients to receive safe and
MHN promotion and outreach via network of
approved treatment options.
health partners increased awareness of the
health condition encouraging men to seek care.
Men’s Health Networko Men and Families Health Care Act (Congress)
o Will create the Office of Men’s Health at HHS to serve as a focal point for health
Advocacy activities for boys and men
o Office of Indian Men’s Health (authorized 2010)
MHN provides o Men’s Health Caucus (Congress)
leadership in men’s o Men’s Health Caucus (American Public Health Association)
health at the local, o Prostate Cancer Research Funding
state and federal o General Cancer Funding for NIH, NCI and CDC
levels. MHN is o HP 2020
coordinating efforts o State Men’s Health and PCa Commissions
to establish a o Welfare Reform
Commission on o CDC
o Offer comments on regulatory issues affecting patients (FDA/CMS)
Men’s Health in each
o Welcome to Medicaid letter
state and a national
o Prevention “Ask”
Office on Men’s
o State Symposia
Health.
o State level work – presence in all states
o State of Men’s Health Reports
o International efforts
Men’s Health NetworkDialogue on
Men’s Health
A MHN initiative, the Dialogue
on Men’s Health / Men’s
Health Braintrust is a national
stakeholder group of over 50
broad-based organizations
and experts involved in
advancing the health of all
Americans.
To date there have been over
a dozen meetings of the
Dialogue, including the White
House Dialogue on Men’s
Health held in 2016.
The Dialogue/Braintrust
develops materials, such as
white papers and professional
articles, in collaboration with
its “member” organizations,
and engages provider groups
and other key entities
nationwide.
Men’s Health NetworkConferences,
Conventions &
Tradeshows
MHN encourages
data sharing and
best practice
application to
issues in men’s
health by
convening and MHN’s exhibit booth. We
participating in attend medical association
conferences throughout the
meetings, year to reach doctors.
symposia and Conferences provide us a
venue to survey physicians.
conferences
throughout the
year.
Men’s Health NetworkMen’s Health
Month/Men’s Men’s Health National Men’s
Month - June Health Week
Health Week o Surveys of Clinicians and o Created in 1994 by Congress
Patients o Bob Dole & Bill Richardson in
o Packaged collaboration with MHN
promotional/educational o Signed into law by President
events at many health Clinton
departments, workplaces, o Week ending on Father’s Day
and places of worship each June
o Media coverage o Congressional Health
o Social Media campaigns Awareness Events
o Screenings and health fairs o Mayors and governors
across the country proclaim Men’s Health Week
o Corporations and public each year
health departments o International Men’s Health
participate Week
o Prostate Cancer education
and outreach
Men’s Health NetworkPublications
Publications
and Journals
MHN publishes
culturally sensitive
and linguistically
appropriate
brochures for
women about
men’s health.
Journals
o American Journal of Men’s Health (SAGE) “Published in association with
Men’s Health Network”
o American Journal of Lifestyle Medicine (SAGE)
Men’s Health NetworkConferences Races
Screenings
Professional Meetings Men At Work
Men’s Health NetworkThink/Wear Blue NASCAR
Faith Based Initiative NBA
Men’s Health NetworkSponsorship o Surveys and Focus Groups
Opportunities o Campaign Promotion and Content Development: Public Service
Announcements, Content licensing
We are seeking o Social/Digital Events: Twitter Chats, Facebook Engagement,
sponsorship Community Engagement, Polls, Quizzes
partners to o Mobile Activation Mobile/Text messaging campaigns, employee
engagement, direct to consumer or through healthcare providers
support our o Media Events:
mission of o Expert/Spokesperson Networks
educating people o Radio, TV and Print tours
to live a healthier o Speaking Tours
and happier life. o In-Market or Work Site Health Events: Health assessments,
education, literature dissemination, sampling
o Advocacy/policy agenda (Federal, State, Local)
o Sampling (Men At Work)
o Conferences/Tradeshows (domestic and international)
Men’s Health NetworkLONG STORY SHORT
No “One Size Fits All” approach or model
We are committed to working with you to
improve the health and well-being of men and
their families
Men’s Health NetworkContacts
Ana Fadich, MPH, CHES
Vice President
Ana@menshealthnetwork.org
MensHealthNetwork 202.543.6461 ext. 106
@MensHlthNetwork
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