Memory - Slovak Fashion Council
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memory MEMORY at International Fashion Showcase 2017 is held under the auspices of the President of the Slovak Republic Mr. Andrej Kiska
memory
The presentation of Slovak fashion designers at the Inter- Maybe it is only a subjective observation, but the last collec-
national Fashion Showcase is built on a concept of memory. tions of Martin Hrča carry a certain Slavic melancholy. This
Memory trace brings us back to the very beginning; memo- back-to-the-roots concept is shown by his use of tradition-
ries are pushing us to face the fragment, local and unique. The al materials such as linen fabrics and fur. His cooperation
visitor gets the opportunity of discovery. The basic concept with Kristína Španihelová, the auctorial jewellery designer,
follows last year’s installation, where the art work of the pre- allowed new connections of clothing and unconventional
sented collections gets us closer to the process of the cre- detail.
ation and thoughts of the designers. In the exhibition space
where the objects are placed and mixed, they get a unique Zuzana Németh Serbáková is a graduate from the Academy
code. Visitors can freely interact with the objects and after of Arts Architecture and Design in Prague and she will intro-
putting it on a special “table – memory reader” an association duce her collection of shoes in London. She has worked in
with the object is transmitted to the object via computer. The the past for a few shoe labels, but now she is focused on her
visitor’s experience will always be unique and special. own line of women handcrafted shoes and tailored creations
for individual clients.
The young generation of designers will again introduce their
collections in 2017 in London. Jakub Straka and Silvia Zrebná Each piece of fashion carries its own story, bringing us back
belong to this young generation and they are still students to the yearnings of an individual. Fashion is a thread, which
at the Academy of Fine Arts and Design in Bratislava. With connects all the dreams, once between villages, but now be-
their sensitivity when crafting their work with material and tween continents. What was once local is now global. The
volume, they have already caught the eye at the student and appointment of Ján Šicko /concept and intermedia art/, Ol-
out-of-school presentations. iver Kleinert /architecture/ and Jonatán Pastirčák /sound
design/ will project this show in front of the fashion world
Creations of Andrea Pojezdálová, who is freshly graduated of London.
from university, were in the recent years generously crowned
with success at many competitions. This is her third time
attending London’s IFS. Her handwriting is in monochrome
colours and her work is based upon antique drapery and so-
phisticated design. Mgr. Zuzana Šidlíková, PhD.
Zuzana Šidlíková studied History of Art at the Comenius University and Fashion Design at the Academy of Fine Arts and De-
sign (AFAD) in Bratislava, Slovakia. She also did an internship at the design schools in Prague and in German Kiel and Hamburg.
She worked shortly in Slovak National Gallery and as an editor of the design magazine Designum in the Slovak Design Centre.
In 2010 she finished her PhD. thesis at the AFAD. She was employed as a Research Fellow and Lecturer of the AFAD. Currently,
since January 2016 she is a curator of the fashion and textile collections in new Slovak Design Museum. She is the author of the
book Fashion in Slovakia during the Inter-War Period (1918–1939), Textile Art and Design in 20th - 21th Century, and co-author
of the anthology Fashion in Slovakia, Short Fashion History.
jš dk
Ján Šicko, visual artist: Dana Kleinert, Slovak Fashion Council / chairwoman
“The local is a limited space of specific features. The local can „In Slovak Fashion Council we support promising creative
be somewhat isolated and it knows just about itself. It is limit- talents that deserve unique space for presentation. Con-
ed by its geographical space and from such position it cannot necting fashion and new technologies comes naturally
grow further. Nevertheless, the local can also hide a real treas- nowadays and enables showcased designers to stand out,
ure in its purity and authenticity. both on their own as well as within the encompassing sto-
ry. In this interactive installation titled MEMORY our team
The global, on the contrary, perceives a wider context and is attempted to connect art, technology and craftsmanship
able to create a „mind construct“ based on a comparison. The in exciting fusion, where (as we believe) lies the future of
global has thus inner ability to transcend borders of the local fashion.
and enable it to reach truly universal level. Presentation of
Slovak fashion designers is based on the concept of memory. We are really happy we are able to present you the outcome
Their artworks are presented in the shape of „memory frag- of interdisciplinary cooperation of extremely talented crea-
ments”. Visitors are invited to discover them and in interactive tives, showing their work and way of thinking together here
way to create their own „memory footprints“. These will en- in London, for the 4-th time at IFS 2017.
compass the whole image of presented artworks, processes of
their origin and minds connected to the creative process. It is an honor and commitment for us that MEMORY at In-
ternational Fashion Showcase 2017 is held under the auspic-
Physical objects mixed and deployed around the installation es of the President of the Slovak Republic Mr. Andrej Kiska.“
frame in the exhibition room represent designer artworks. All
of these objects carry unique digital codes. Visitors are invited www.slovakfashioncouncil.sk
to interact with them as they might wish while placing them
on the central table called „consciousness“ triggers an associa-
tion on every object that will be projected through the instal-
lation. The experience is unique each time for every attender.
Visitors can return multiple times and explore again and again
another corners of (yet undiscovered) presented artworks.
They are free to explore particular designer(s) or just random-
ly wander in the space and their own mind like in a checkered
“memory mosaic“.”
www.devkid.com
ok jp
Oliver Kleinert, architect Jonatán Pastirčák, sound designer
„Memory is installation based on associations, feelings, „I like to explore, to experiment with sound in different
synapses, neurons... Generally I enjoy working with playful contexts. Interactive installation representing emerging
architecture which underlines the whole story. Cube is a fashion designers is a first time experience for me. It has
simple object you can step into and suddenly you´ll start been a challenge to create specific atmosphere which peo-
to live another life. It attracts you to explore the objects, ple would remember, by combining fragments of actual ob-
to enjoy the story of fragments, the sound and the light. jects, visual perceptions and sound.
Threads woven into the cube represent synapses carrying
the information, created by our experiences and knowledge. Sound is often based on the second or the third plan and it
builds on subconscious associations of the audience. That is
I think that small-scale architecture is the future of public something I enjoy about it.“
spaces. We need such interventions to play, to enjoy, to ex-
plore their sculptural side. With this idea in mind architects www.soundcloud.com/pjoni
are capable to create bigger and sustainable urban projects.“
www.kleinert.sk
straka
jakub
foto: Jakub Gulyás
jakub straka
PROJECT CROCHET
The hand crocheted, knitted jumpers and cardi-
gans pay a simple tribute to texture with braided
surfaces created with crochet and knitting tech-
niques. Inspired by working class, steel workers, min-
ers and inspiration of Dominik Skutezky paintings.
www.strakajakub.com
instagram.com/strakajakub
Jakub Straka is a Slovak, Bratislava based designer currently studying his MA at the Academy of Fine Arts and Design in
Bratislava. His garments are created with an attention to detail, precision and craftsmanship. The design process begins with
research, followed by sampling and is focused on fine hand crafted techniques. He often uses natural textile materials such as
linen and wool. Jakub Straka’s clothing collections tend to reveal the pure and vulnerable part of female soul and encourage
women to express their individuality at the same time.
á
zdálov
a poje
andre
foto:
Jakub Ska
ličan
andrea pojezdálová
NOIR
With the NOIR collection unveiled at this year’s
IFS, I have indirectly build on my works presented
last year. After last year’s ‘Return to the roots’, my
current collection focuses on finding and defin-
ing the certain base and gist of my previous works.
Relating to previous collections through basic
forms, monochrome colors and the use of my own
handwriting, I have created an integrated and min-
imalistic collection, which highlights the culture of
consumerism and excess which surrounds us. By fo-
cusing on quality and using local options, I am try-
ing to find a more sustainable way to create fashion.
behance.net/andrea_pojezdalova
facebook.com/andreapojezdalova
Andrea Pojezdálová is a young Slovak fashion designer. She studied fashion design at the Academy of Fine Arts and Design in
Bratislava. She was a winner of the Brilliance Fashion Talent competition in 2011, the International Re-Act Fashion competition
in 2011, Fresh fashion designer in 2014, She was the best fashion graduate in 2015 and best designer in 2016. She focuses on
women’s fashion collections. Her timeless dresses can be characterized by smooth lines, limited colour, unusual patterns and
combinations of materials. She often uses contrasts of flat and structured surfaces in her designs to create silhouettes of her
dresses. She likes to work using traditional textile techniques which she creatively puts into a modern form. Garments combine
conceptual minimalism with high quality materials and a perfect craftsmanship. All the collections are specially designed for
the individual and are produced in the Slovak republic.
in hrča
mart
foto: Marek Rebroš
martin hrča
MURMURING IN DUSK
This collection is inspired by nature and by it’s fas-
cinating power. It is about endless silence, which
induces dreaming. It is about finding yourself in-be-
tween the first snowflakes. It is about the rela-
tionship between the hunter and the victim, and
about changing these roles. It is about the haptic
experience from natural structures. It is wild and
at the same time gentle. Hard as well as brittle.
martin.hrca@gmail.com
Martin Hrča is a young Slovak fashion designer. He studied fashion design at the Academy of Fine Arts and Design in Bratislava
gaining an academic degree MFA/Master of Arts/. He also attended an Internship in the design studio Sruli Recht, in Reykjavik,
Iceland (2013); Academy of Arts, Architecture and Design in Prague, Czech Republic, Footwear and Fashion design studio (2010
– 2011); University of Performing Arts in Bratislava, division of Theatre costume creating (2009 – 2011). He took part in various
exhibitions and artistic projects – for example Fashion LIVE! in Bratislava in 2014, 2015, 2016. The collection from 2014 was
awarded with the Main Prize Designer.foto: Kvetoslava Bobakova
bna
a zre
silvisilvia zrebna
YOU & ME
People and animals are joined together by the unthinka-
ble aspect of ‘being’, by INSTINCTS! I have put these two
worlds together. The process of creating was based on
instinct. I was creating instinctively. The designs and pat-
terns weren’t thought through before the realization. It
was done in the heat of the moment and the emotional
condition, by which I wanted to express the equivalence
of acting of both people and animals. Materials are in con-
trast: polyester with animal hair print, faux fur and wool.
The original fabric print which I designed is the animal hair
texture pattern. Cooperation with potter Štefan Sekáč,
who has made porcelain hats and accessories, brings the
collection to the next level.
FB: silvia zrebna
Instagram: silvia_zrebna
Silvia Frohlich Zrebná is a student of the Master’s degree program at The Academy of Fine Arts and Design in Bratislava. She
studies at the Fashion design studio, where she already received her BA degree. She has also the Dis. degree from The College of
Fashion Design Prague. During the studies, she took part in various exhibitions, competitions and artistic projects. Since 2015,
she has been selling clothing and fashion accessories in the Slávica design shop in Bratislava. She took part in the Bratislava
Fashion Days 2016 and the Fashion Week in Košice 2015 and she got the first prize at Talent design competition 2013 in Fashion
design category. She worked as a personal stylist in Prague. During her Prague studies, she participated in many fashion shows,
such as Code Mode, Glamour and students’ fashion shows. She has the experience in textile technology, constructions and
pattern cutting, the manufacture of clothes and organization of fashion shows.zuzan
a serb
ak
foto: Gergely Némethzuzana serbak
LOMOZ
The shoe collection LOMOZ is composed of simplistical-
ly shaped minimalistic silhouettes with differently struc-
tured surfaces and haptic elements, with incorporated
functional components. Layering and overlapping is ap-
plied to achieve different textures as well as infracting
and applying silicon to the surface of leather and textile
materials. Lomoz is about spreading sound and noise, os-
cillation and vibration, and all of the discomfort and dis-
traction, subconsciously perceived when exposed to the
noise and visual smog of the city.
www.zuzanaserbak.com
instagram.com/zuzanaserbak_shoes
facebook.com/zuzanaserbak
Zuzana Németh Serbáková is a footwear designer from Slovakia. She graduated from the Arts Architecture and Design College
in Prague with Master degree in Footwear design in 2010. She also completed a design internship within Last Shoes in London
(2008), then worked for Roberto Del Carlo in Italy (2011-2013) as a shoe designer and collaborated with many brands and fash-
ion designers as freelancer. Along with the commercial works, she started her own line of women’s footwear as Zuzana Serbak,
making handmade shoes for individual customers. Her shoes were exhibited in the Brooklyn Museum in New York, the Inter-
national Shoe Museum Vigevano in Italy and Grassi Museum of Applied Arts in Germany. With her graduation project, she is a
finalist of ITS#TEN Trieste and TALENTE Munich.foto:
ada
m ša
GB 1930 – ČSR 1931 – ČSSR 1950
From the collection of Slovak Design Museum
kovýSlovak with an English ancestry – one lamp, three identities Local and global. Read the story. It was originally made in England and survived through the first Czechoslovakian Republic, Slovak state and through the period of Czechoslovakian socialism. This is the table lamp known as Plastalite and by the alias Futurit 202 type 11126. At the time the first lamp was manufactured, the factory was owned by Eric Kirkham Cole, who opened a large factory producing radio receivers in Southend- on-Sea, in 1930. Cole understood rather quickly, that Bakelite was a miraculous product, which allows designers to show their creativity. In 1931 Cole officially launched his own factory in Southend-on-Sea, producing Bakelite products and centralised all his production in England. Bakelite radios, lamps, toilet seats and during the Second World War also Bakelite bombs, were manufactured on his as- sembly lines. After the war, the factory produced mainly televisions, car radios, electric blankets, tape recorders, plastic dishes and plastic bathroom furniture. When it came to designing his products, Cole co-operated with famous world de- signers, such as J.K. White, Misha Black, Serge Chermayeff, Jesse Collins and Wells Coates. In 1930 Wells Coates, a designer of Canadian background but born in Ja- pan, designed some interesting lamps made solely out of Bakelite, with a large stand and base. Interestingly enough, at the same time, Christian Dell (1893-1974) had designed a very similar lamp in Germany, which has been, since 1932, made at Heinrich Römmler AG Preßstoffwerke, Spremberg. Both lamps are very similar to each oth- er, but who copied who will stay a mystery! It wasn’t long before a cable factory in Bratislava called Gummon bought a licence from EKCO to produce Plastalite lamps in its own factories. It was named 202 and from this creation came the Futurit, the marketing name for Bakelite. After the nationalisation of the Cable factory the production philosophy changed. The label Futurit soon disappeared. In 1950 the production of lamps moved to the newly established company, Elektrosvit Nové Zámky, where the production continued under the changed name of 11126 Three lamps, different only in subtle details. The local product, produced in the likeness of the others, different only in the time, place and country of manufacture. Maroš Schmidt, head of Slovak Design Museum Bratislava Slovak Design Museum is SFC’s partner at the International Fashion Showcase
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Found with selective partners and online atBRATISLAVA FASHION MAP V4 FASHION CONFERENCE #2
This is a unique project of Slovak Fashion Council.
V4 Fashion Conference is the only one industry event of its
Bratislava Fashion Map is a tool to recognize the region and kind in London. The aim is to introduce V4 fashion to British
the capital of Slovakia in a specific and exciting way. and international markets and professionals in order to put
„We see really big potential in creative business and fash- the attention to these emerging countries. Every year fash-
ion ecosystem in Slovakia. We also look for effective tools ion professionals disscus about particular issues, analyse it
how to support this industry, how to support creative and try to find the appropriate solutions. Inspiration and
and gifted professionals in Slovakia. Bratislava Fashion synergy are tools to find the way how to cooperate.
Map is one of these „support tools“. It also uncovers Bra-
tislava and Bratislava Region in another way, this map 2017: “Local Brands in Retail - how to succeed” - in this in-
shows us where to find local brands and unique design, teractive talk you’ll find out more about current issues con-
where to explore the best of the best from Slovak crea- nected to original fashion production and retail in Central
tivity, where to find a places worth to visit and support“, European region and beyond. You will have a chance to hear
Dana Kleinert, SFC chairwoman from professionals in fashion design, brand identity, mar-
keting, fashion history, retail and journalism what are the
More info: www.bratislavafashionmap.sk opportunities and struggles common to local fashion trade
in countries of V4 region (Czech republic, Hungary, Poland,
Bratislava Fashion Map team: Slovakia), also with exclusive insight from French point of
Idea and concept: Slovak Fashion Council view and overlaps to British fashion scene
Main partner: Bratislavský samosprávny kraj
Creative agency: Provocation bureau invitations only
Saturday 18th February 2017, 3 - 5PM,
Somerset House - Screening Room, LONDONmemory
at International Fashion Showcase 2017 is held under the auspices
of the President of the Slovak Republic Mr. Andrej Kiska
team SLOVAKIA “MEMORY” at INTERNATIONAL FASHION SHOWCASE 2017 LONDON
Dana Kleinert chairwoman / supervisor SLOVAK FASHION COUNCIL slovakfashioncouncil.sk
Zuzana Bobíková communication & strategy SLOVAK FASHION COUNCIL slovakfashioncouncil.sk
Slovak Design Center /
Zuzana Šidlíková curator sdc.sk
Slovak Design Museum
Ján Šicko visual artist DevKid devkid.com
Oliver Kleinert architect Kleinert Creative House kleinert.sk
Jonatán Pastirčák sound designer Pjoni soundcloud.com/pjoni
Jarka Črepová photographer Jarka Crepova Photography jarkacrepova.com
Vladimíra Hradecká filmmaker Living Documentary livingdocumentary.sk
design and press acount
Jana Kadlíčková Provocation Bureau provocationbureau.com
manager
Karol Mruškovič graphic design Provocation Bureau provocationbureau.com
Jana Govedarica Poljaková project manager SLOVAK FASHION COUNCIL slovakfashioncouncil.sk
project manager /
Katarína Skybová SLOVAK FASHION COUNCIL slovakfashioncouncil.sk
Bratislava Fashion Map
Jana Durecová economic manager Kleinert Creative House kleinert.skORGANISED BY SUPPORTED BY MEDIA PARTNERS
SLOVAK FASHION COUNCIL
We are a professional non-profit organization which sup- The SFC’s vision is the advancement of the fashion ecosys-
ports and develops Slovak fashion ecosystem. SFC was tem in Slovakia through our explicit endeavours to help and
founded in 2011. assist local designers in the development of their brands,
brand expansion and achieving optimum profit – thus mak-
Our mission is to develop the Slovak fashion ecosystem ing them a vital part of the respective creative industry and
whilst taking into account both local specifics and needs culture.
through the creation of a long-term program to broaden the
educational horizons of students and professionals in the Through these very aims we strive to build faith in Slovak
fashion sector, thereby eventually bringing new opportuni- fashion on a domestic level whilst simultaneously reinforc-
ties pertaining to retail and wholesale – we present Slovak ing strong Slovak fashion design awareness and interest
designers at home as well as abroad and we serve as a pro- abroad. The highest aim is to bring Slovakia to world fashion
fessional business contact point for the fashion and textile map.
industry both in Slovakia and for international organizations. foto: www.jarkacrepova.com
#SlovakiaIFS17 #BratislavaFashionMap #V4FashionConference #BestFashionGraduateAward #BFG
#BestFashionFilmAward #BFF #SummerFashionAcademy #LetnaAkademiaMody #LAM #DesignerShowrooms
#FashionEducation #SynergyAndCooperationcreate your own memory
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