MEMBERSHIP PROGRAM 2012-2013 - Noosa Country Drive
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MEMBERSHIP PROGRAM 2012-2013
WELCOME TO TOURISM NOOSA
BACKGROUND AND STRUCTURE
Tourism Noosa is a Destination Marketing All of these businesses share one thing
Company that is charged with the strategic in common – they are committed to the
marketing of the northern Sunshine Coast region, development of sustainable tourism within
incorporating Noosa, Coolum and Eumundi, to our region.
domestic and international consumers, trade,
media and business. Established for over 10 years we are a not-for-
profit organisation which reports to the Tourism
We are a membership-based organisation with Noosa Board of Directors. The board consists of
around 500 members who come from a diverse representatives from our membership, industry
range of sectors including accommodation and community.
providers, tour operators, retail businesses, real
estate agents, health & wellbeing and restaurants, Tourism Noosa’s administrative office is
just to name a few. located at Noosa Marina, 2 Parkyn Court,
Tewantin, 4565.
TOURISM NOOSA ORGANISATIONAL CHART
TOURISM NOOSA BOARD
OF DIRECTORS GENERAL MANAGER
Damien Massingham
Marketing MANAGER
INDUSTRY LIAISON MANAGER
Juanita Bloomfield
MARKETING & Administration
Coordinator
Sue Mikkelsen
Financial Controller
Glenda Birkett
VISITOR INFORMATION
CENTRE VOLUNTEERS
Visitor Information Centre
Manager
Cathy Mitchell
VISITOR INFORMATION CENTRE
HOLIDAY CONSULTANTS
visitnoosa.com.au 2
WHO WE ARE
TOURISM NOOSA
AN AWARD-WINNING ORGANISATION
In recent times, Tourism Noosa was recognised at In 2011, our Hastings Street Visitor Information
the highest level, awarded both the Queensland Centre won the Queensland Information Centre
and Australian Tourism Awards in marketing for Association’s best centre of the year award at
two consecutive years. the Level 1 accredited standard.
The Tourism Marketing Award recognises
overall destination management and business
performance in terms of raising the profile of
the destination via marketing, public relations,
product development, sustainability, business
planning and visitor services.
SUSTAINABLE TOURISM PLAN
2011 - 2020
ORMANCE SUSTAINABLE TOURISM PLAN
BY
Tourism Noosa works to a 10-year Sustainable
NOOSA Tourism Plan to ensure the region’s tourism
s Sustainable Tourism Plan and its Business Plan by:
oom rates, bed nights etc
l media
Centres industry remains economically sound and
contributes to the continued wellbeing of our
ommunity on an ongoing basis and informal
eported and acted upon.
FUTURE
l and local trends and risks including:
community, culture and environment.
carriers
h and bookings
ns
romotion
n and international tourism destinations The Sustainable Tourism Plan is developed by
the Tourism Noosa Sustainability Committee, a
impact of $AUD
etition from outbound travel destinations
good matches for Noosa
the Noosa Biosphere, Great Sandy Biosphere and
subcommittee of the Board of Tourism Noosa,
and aligns itself to the goals of the Noosa
highlights annual shifts in numbers, nights and
s between 2010 and 2020. A positive outlook is
omies strengthen and preference to visit Noosa
lion by 2020.
Biosphere Board.
influenced by the population cap and the
he region at full capacity for overnight visitors,
uct development and upgrades to continue to
5430 5011
Copies of the plan are available on request.
visitnoosa.com.au
visitnoosa.com.au 3
VISITOR MARKET OVERVIEW
The Noosa region’s visitor market
The Noosa region, including Coolum to Noosa trippers who spend more than $800m per year.
Heads, Noosaville, Eumundi and the rest of the Most of our visitors are domestic, with about 12%
Noosa hinterland, had just under 1.9 million of our overnight market comprising high-yield
visitors in 2011, including overnight and day international visitors.
Total number of overnight visitors per annum Spend in the Noosa Region ($M)
Domestic overnight 912,000 $556.7
International overnight 125,000 $204
TOTAL 1,037,000 $760.7
Source: National & International Visitor Surveys, YE December 2011
Our key domestic markets are Brisbane and expenditure. While Melbourne and Sydney result
regional Queensland, Melbourne and Sydney. in fewer visitor numbers, the value of these
When prioritising our key visitor markets it is visitors to Noosa’s economy is very strong.
important to consider overall yield, or visitor
DOMESTIC VISITOR MARKETS INTERNATIONAL VISITOR MARKETS
VISITOR NUMBERS VERSUS MARKET SPEND VISITOR NUMBERS VERSUS MARKET SPEND
Spend ($AUD mill) Spend ($AUD mill)
Visitor numbers (000s) $172 Visitor numbers (000s)
$62
$34
432
$126
$106 $24 $11
28 26
69 14
69 5
Noosa is more likely to attract higher yielding The largest inbound markets to Noosa are the
segments, with a large proportion of Noosa’s United Kingdom, New Zealand, the USA and
visitors earning a household income over Germany. Of these markets, UK visitors deliver
$100,000 pa. However Tourism Noosa’s the highest yield, with almost $63m expenditure
marketing activities do not focus solely on per annum. New Zealand visitors contribute $31m
this bracket, recognising the importance of a and those from the United States spend almost
diversified market and the range of products on $27m each year. Southeast Asia and China
offer for a holiday in Noosa. are emerging markets that bring niche market
opportunities for the region.
visitnoosa.com.au 4
VISITOR MARKET OVERVIEW
CORE INTERNATIONAL VISITOR MARKETS
26% 24%
New Zealand
North Asia
Southeast Asia
USA
Canada 5%
United Kingdom
Germany 3%
12%
Other Europe 4%
4%
22%
Tourism Noosa tracks data over many years in order to better understand the impacts of internal and
external factors, such as natural disasters and world affairs, on performance. The chart below reveals
shifting trends in domestic and international visitor nights over the past ten years.
INTERNATIONAL AND DOMESTIC VISITOR NIGHTS
Domestic Nights
Visitor numbers International Nights
(000s)
visitnoosa.com.au 5
BRAND NOOSA
INTRODUCTION
The Tourism Noosa brand has evolved over many and also to respond to shifting market trends to
years to be one of the dominant players in the ensure marketing activity continues to resonate
domestic tourism landscape and is integrated with key visitor markets.
throughout every element of the organisation’s
The brand continues to evolve with NOOSA
activities, including advertising, media and
now the recognised brand for the region.
public relations, information provision and
digital strategy. Noosa is an iconic Australian beach holiday
destination and brand NOOSA competes in a
The brand message has evolved over recent
national and global market.
years to reflect Noosa’s maturing holiday offering
LOGOS 2012
NOOSA Alive Monorail
NOOSA Alive is our major low season campaign,
positioning May and in to June as an ideal time to
visit Noosa with a range of live events combined
with warm seasonal temperatures.
NOOSA Time
NOOSA Time is our winter campaign tempting
people from Australia and New Zealand to take
some time out and escape the chill with a range
of amazing deals and experiences. Co-op Marketing
New Zealand Herald
NOOSA
TIME
YOur TIME TO rELAX
Wrap yourself up in some Noosa Time this winter with a
range of amazing deals and experiences for you to enjoy.
Browse charming hinterland towns, try stand-up paddling
or discover beautiful natural attractions including the
Noosa Everglades, Fraser Island and the national parks that
surround. Indulge at a luxurious day spa, enjoy a little retail
therapy then refuel at our many restaurants, bars and cafes.
Maximise your Noosa Time, fly direct to the Sunshine Coast
from Auckland with Air New Zealand, starting 1 July 2012.
Book your Noosa Time now at visitnoosa.com.au
visitnoosa.com.au 6
BRAND NOOSA
NOOSA COMES ALIVE
BROCHURES Brochures
May 2012
Tourism Noosa produces the official visitor guide
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5
Through 6 May
An Architect’s Eye: The
John Mainwaring Collection, The J
NOOSA
Melbourne International
Comedy Festival Roadshow,
Through 6 May
An Architect’s Eye: The
John Mainwaring Collection,
Through 6 May
An Architect’s Eye: The
John Mainwaring Collection,
Noosa Winter Festival
Noosa Bluewater Swim,
Noosa Family Ride,
Noosa Regional Gallery
BACKPACKER
Eumundi Markets Noosa Regional Gallery Noosa Regional Gallery The Noosa Paddle,
and map publications which provide quality,
8am - 1.30pm Erth’s Dinosaur Petting Zoo, Erth’s Dinosaur Petting Zoo, Sport & Lifestyle Expo
GUIDE
The J The J Eumundi Markets
Watoto African Choir, Saturdays 7am - 2pm
Tewantin Jazz in the Forest lunch
Complimentary cocktail with Sunshine Coast, Queensland event, Spicers Tamarind
dinner at View Restaurant* Australia Retreat, Maleny
6 7 8 9 10 11 12
cost-effective ways for industry to reach key
Noosa Winter Festival Labour Day Public Holiday Trivia & Taco Tuesday, Eumundi Markets Mark Moroney performs, Cooroora Wood & Craft Australian Body Art
Century Cycle, Running Cato’s Bar, Sheraton Noosa 8am - 1.30pm Laguna Arcade Festival, Cooroy Carnivale, Eumundi
Festival, Half Marathon, 10km Test for Echo, KB’s at Abba Live, Cooroy Fusion
run, 5km run/walk, Sport & Nomads Noosa, 7pm Tewantin-Noosa RSL 9am-4.30pm
Lifestyle Expo
El Caballo Blanco, Dance
Peregian Beach Markets of the White Stallions
7am - 12pm
markets at each stage of the holiday decision-
Pomona Markets
NOOSA
Noosa Marina Markets Take a guided tour with Book a 3-day Fraser Island Save 25% on Jazz and Book 2, pay for 1 on Noosa 6am - 12.30pm
Sundays 8am - 2pm Kayak Noosa and 2nd person tour with Dropbear and save Calypso Cruises with River & Canal Cruises Noosa Oceanrider: 2nd ticket Australia’s Biggest Morning
Peregian Originals 1-5pm gets 20% off* $51* Catalina Cruises* selected tours* half price!* Tea with Avon, Tewantin
13 14 15 16 17 18 19
Mother’s Day: Spoil Mum! Irish jam session, Eumundi Markets Noosa International Food Noosa International Food Noosa International Food
Australian Body Art Halse Lodge 8am - 1.30pm & Wine Festival & Wine Festival & Wine Festival
A L I V E
making process.
Carnivale, Eumundi The Cook, The Chef and the Welcome party with Martini Club and The
Orchestra concert & dinner Anthony Callea and Jessica Fabulous Singlettes perform
Noosa Marina Markets Mauboy
Harii Bandhu performs,
Sundays 8am - 2pm
Laguna Arcade Majestic Mayhem, night of
Amazing offers & spectacular events
Noosa Farmers Market
Sundays 7am - noon
family fun, Pomona
VISITNOOSA.COM.AU
Book dinner at Berardo’s Book Sun-air Bus day tour
Autumn Energiser spa Locals’ Night - get Nannies for 2 adults for a 50%
package at Ikatan* of Noosa to babysit the kids* discount*
20 21 22 23 24 25 26
Noosa International Food Eumundi Markets Australia’s Biggest Morning International Rally of International Rally of
& Wine Festival Wednesdays 8am - 1.30pm Tea for Cancer Council Queensland Queensland
Sneaky Sound System and
Noosa The Guide Incorporating Coolum and
Harii Bandhu performs, 25 - 27 May Ocean Roar IRB Carnival,
Audio Vixen perform Laguna Arcade Night Train to Terror, Coolum
Peregian Originals 1-5pm The Independent Theatre
Noosa Children’s Festival, at Eumundi
Doonan
Free bottle of wine Opera Magic with Opera
Peregian Beach Markets Queensland, Pomona
7am - 12pm Book a Whale One tour now Take a friend to Life’s a Feast with seafood platter at
and get a free sunset cruise* cooking class for half price* Boathouse Restaurant*
Eumundi is the key tool for visitors planning and International Rally
of Queensland
Ocean Roar IRB Carnival,
Coolum
27 28 29
Pomona
30
Acoustic Guitar Spectacular, Harii Bandhu performs,
Laguna Arcade
Dan England,
Tewantin-Noosa RSL
31
Noosa Marina Markets
enjoying a holiday and is used to search for and
Sundays 8am - 2pm
Hire a luxury cruiser with Treat yourself to a $99
Boardwalk Boats and get Round of golf? Save 15% Noosa Alive spa experience
4th hour free* at Noosa Springs* at Noosa Springs*
*Conditons apply, please see www.visitnoosa.com.au for details
book accommodation, research the range of
Noosa Noosa Alive
activities, tours and restaurants and to assist visitors Backpacker Guide Event Calendar
in touring and moving around the region. Cover 2011 Cover 2012
Distribution: 45,000 print copies distributed locally,
NOOSA
inter and intra state, to New Zealand and available NOOSA REGION MAP
THE GUIDE Incorporating Coolum and Eumundi
as an electronic e-book on our website. Incorporating Coolum and Eumundi
AUSTRALIA
Noosa The Map Incorporating Coolum and Eumundi
is the ultimate guide to assist visitors in getting
around. An extremely popular advertising option.
Distribution: 200,000 copies distributed locally
and across the Sunshine Coast.
The Noosa Backpacker Guide is the exciting Noosa The Guide Noosa Region Map
Cover 2011 Cover 2011
colourful fold out guide that assists Tourism Noosa
in promoting the destination to the youth and
adventure niche market. Co-op Marketing
Distribution: 15,000 copies distributed across the
June is the perfect time to visit Noosa with Browse through charming hinterland towns;
Sunshine Coast, Sydney, Melbourne, Byron Bay and
great escape deals and sensational events enjoy stand-up paddling, abseiling, kayaking or
including the Noosa Longweekend Festival (15- surfing; or discover beautiful natural attractions
24 June) and A Taste of Coolum (22-24 June). including the Everglades, Noosa River, Fraser
Save with great offers on accommodation, Island and the national parks that surround.
dining, tours, spa visits and more. Indulge at a luxurious day spa or enjoy a
little retail therapy and refuel at the many
So why not take an extended break to enjoy
Airlie Beach.
restaurants, bars and outdoor cafés.
our warm winter weather and everything
Noosa has to offer? Go to www.visitnoosa.com.au to book your escape.
CO-OP MARKETING
a taSte oF CooluM BelMondoS Coral BeaCH nooSa reSort laS rIaS
Coolum Golf & Spa 22-24 June Shop like a chef at Belmondos! Friendly, affordable, relaxing $165 autumn deal
Calling all lovers of good food The Sunshine Coast’s premier Idyllic tropical surrounds, Stay in one of our beautiful
In addition to the range of brand advertisements
and wine... indulge in 3 days gourmet destination offers spacious, affordable, fully riverfront apartments and
of tingling tastebuds at our over 500 gourmet deli items, self-contained 2 & 3-bedroom experience the magic of Noosa
annual gourmet weekend! fresh fruit and veg, gourmet in autumn. Prices start from
holiday living and resort
Events include A Night in butcher and a daily changing $165 per night for a 7-night
Chile, Pinots of the World and lunch menu. Belmondos is facilities await you. A short
stroll to cafes, shops and stay. Minimum 2-bedroom,
Chefs Alfresco with Sparkling the home of Clandestino 2-bathroom apartment with
Garden. Accommodation for Roasters providing specialty restaurants – you are ideally
great views of Noosa River.
two starts from just $300 coffee and the Sunshine positioned to explore the Noosa
including continental breakfast. Coast’s only Brew Bar. Package includes a $100
and Fraser Island regions.
restaurant voucher.
associated with our annual marketing campaign,
59 rene Street, noosaville
PHone 07 5449 3430 PHone 07 5474 4404 PHone 07 5449 7777 PHone 07 5458 6226
For bookings and information www.belmondos.com www.coralbeach.com.au www.lasrias.com.au
underwater world FaIrSHore nooSa CooluM HolIdayS eMBaSSy xo
a splash-tacular day out! absolutely stunning - Mention this ad for 10% discount* Impressive asian dining & wine list
you deserve this Embassy XO brings a
UnderWater World is an With over 130 holiday
amazing, award-winning First-class Noosa beachfront. units and houses, premium sophisticated and exciting
Tourism Noosa also coordinates cooperative
attraction not to be missed! Superlative apartments, accommodation to budget, dining experience to the
Be entertained among located in the Hastings Street the choice is yours. Sunshine Coast. Executive
thousands of marine and precinct, fronting the sands Chef Brendon Barker balances
We service Coolum Beach,
freshwater animals and of Noosa’s main beach. flavours to create a refreshing
Marcoola Beach, Mudjimba style of modern Asian and
explore seven incredible, Stay 3 or more nights and Beach and Twin Waters... the
interactive zones. Chinese cuisine.
the last night is FREE + $50 sky is the limit!
exclusive dining. 1st Floor, Corner of duke &
Parkyn Parade, Mooloolaba Bryan Streets, Sunshine Beach
PHone 07 5458 6280 PHone 1800 072 078 PHone 1300 303 423 PHone 07 5455 4460
marketing activities that aim to build strong retail
www.underwaterworld.com.au www.fairshorenoosa.com.au www.coolumholidays.com.au www.embassyxo.com.au
Create your own Noosa holiday - visitnoosa.com.au or call 1 300 066 672
*Terms & conditions apply to all deals.
offers and drive visitation during shoulder or quiet
periods.
Co-op Marketing
The two key shoulder periods for our broader
cooperative marketing campaigns are October prior
to the busy summer holiday period, and April in the
lead-up to the Noosa Alive campaign.
This tactical advertising targets the important
Sydney and Melbourne markets, but also has Noosa comes alive this May with fabulous events including the Noosa Winter Festival (May 5-6), Australian Body Art
Carnivale (May 12-13) and Noosa International Food & Wine Festival (May 17-20). So whether you’re looking for a great
break or need to party, play, eat or drink, Noosa Alive offers amazing deals on short breaks to help you make the most
of Noosa’s beautiful natural environment and warm winter weather.
a strong focus on Brisbane and south east
OuTRIggeR LITTLe hasTIngs sTReeT DOWLIng & neYLan ReaL esTaTe
ResORT & sPa, nOOsa noosa’s leading prestige holiday accommodation
absolute extravagance from $689* per night and permanent rental specialists
Just off Hastings Street, indulge in a stylish, Visit our website to make an online booking or
modern penthouse with sweeping views view our latest portfolio of permanent rental
of Laguna Bay. Package includes Chandon listings and our extensive selection of self-
champagne and strawberries on arrival, two contained holiday homes and apartments.
30-minute massages, daily breakfast and
midday checkout. The ultimate luxury.
PhOne 1800 726 591 PhOne 07 5447 3566
Queensland. Advertising messages aim to promote
noosa@outrigger.com.au 20 hastings street, noosa heads
www.outrigger.com.au www.dowlingneylan.com.au
On The Beach nOOsa hOTeL Laguna
Luxury Beachfront accommodation stay 4 nights from $599* - saVe 25%
Discover absolute beachfront couples-style Hot location! Hot value! Self-contained
accommodation located in the heart of 1-bedroom suite overlooking
Hastings Street. Understated yet elegant cosmopolitan Hastings Street, just a
accommodation. Relax...unwind...explore... stone’s throw to beach and restaurants.
Free WiFi and parking, 20% off
the diversity of the region, based around themes
breakfast deal and late check-out.
PhOne 1800 333 441 PhOne 07 5447 3077
info@onthebeachnoosa.com.au info@hotellaguna.com.au
www.onthebeachnoosa.com.au www.hotellaguna.com.au
*Terms and conditions apply.
Create your own Noosa holiday - visitnoosa.com.au or call 1 300 066 672
such as dining, nature, beaches and shopping.
visitnoosa.com.au 7
INDUSTRY AND
PRODUCT DEVELOPMENT
SEGMENT DEVELOPMENT TOURISM NOOSA WORKSHOPS
To assist in building a diverse offering of activities, Tourism Noosa conducts a range of informative
balanced mix of visitor markets and maximise workshops designed to assist members with certain
seasonal dispersal, Tourism Noosa is working with a aspects of the tourism industry. These workshops
number of niche market industry groups including are held several times a year in the quieter months.
the weddings sector, backpacker industry and
business events interests. The purpose of these workshops is to provide
businesses with tools to undertake cost-effective
Strategic plans and activities for these segments marketing activities, suggestions for easy to apply
are developed very much in consultation with ideas and strategies to help drive business to Noosa.
industry, involving the creation of advisory groups,
such as the Adventure and Backpacking Cluster The workshops feature industry experts and local
Group - Noosa and Sunshine Coast, and liaison with businesses with unique expertise in the workshop
existing organisations such as the Noosa Weddings theme. These workshops are a great opportunity
Association (NWA). for an open forum and to learn from each other’s
experiences. A small charge may apply.
Early outcomes of this segment development
include the creation of dedicated websites – NOOSA MARKET RESEARCH
visitnoosa.com.au and backpacknoosa.com.au, Tourism Noosa collects a range of official data
member to member arrangements with the NWA focussing on the Noosa region, including the latest
and a presence for Noosa at the Sydney Adventure statistics from the Australian Bureau of Statistics
Travel & Backpackers Expo in 2010, 2011 and 2012. (ABS) and the National and International Visitor
surveys collected by Tourism Research Australia and
To become involved in these groups or to discuss
posts these on the members’ section of our website
additional segment development opportunities
to ensure industry is informed and prepared.
contact Juanita Bloomfield on 07 5430 5010 or
email juanita@tourismnoosa.com.au Tourism Noosa has commissioned economic
company EMDA to produce a comprehensive
INDUSTRY UPDATE FORUMS
forecasting report, Noosa 2020, to provide insight
In 2012-13, Tourism Noosa will relaunch its regular and guidance as to where our key domestic and
series of industry updates designed to share international markets are heading each year through
insights on the current state of the local and to 2020.
national tourism industry, inform members on our
To ensure this valuable information remains relevant
current activities and upcoming opportunities and
in line with market shifts and economic trends, the
to provide a networking forum.
report will be refreshed annually.
visitnoosa.com.au 8
DIGITAL STRATEGY AND
CONSUMER E-MARKETING
Tourism Noosa has an integrated and targeted The Noosa App, which is free to download via
approach to digital media. Central to this the Apple iTunes store, gives users anywhere in
is our recently refreshed and consumer-friendly the world up-to-the-minute information about
website, visitnoosa.com.au. the region. It lists all locations, from Coolum
to Hastings Street, Noosaville, Eumundi and
The site combines the latest innovative digital the Noosa North Shore, with categories across
technology that is smart phone and tablet friendly, accommodation, tours, restaurants and bars,
including the latest campaigns, hot deals across shopping, events, spas, attractions, transport
experiences and support for members so they can services and more.
showcase their product through video, an image
gallery and an online booking system. Tourism Noosa also actively participates in
a range of social media including Twitter,
Our website features a wealth of information Facebook, YouTube and our very own Noosa
designed to assist visitors in planning their holiday Blog. These social media components of the
to the Noosa region. It includes sections on events, strategy are integrated with each other and
activities, weddings and more. There are a range of feed into our website, increasing the amount of
opportunities for members to advertise on the site Noosa content on the web and engaging with
so please contact us for more details. consumers in a language that they understand.
Our website achieves number 1 position in Our social media avenues are:
Google for a range of search terms relating to
Noosa and with around 75% of traffic to the site facebook.com/visitnoosa
coming through search engines, the site is well youtube.com/TheresOnlyOneNoosa
positioned to capture a vast number of visitors twitter.com/noosa
looking for information on the destination. facebook.com/backpacknoosa
Tourism Noosa continues to be the industry
game changer, updating our innovative and
dynamic Noosa iPhone app as part of our
ongoing digital marketing strategy, tapping
into the smart-phone phenomenon.
Facebook Twitter YouTube
visitnoosa.com.au 9
SPECIAL INTEREST WEBSITE PROMOTION To support Noosa’s niche business sectors as part of its segment development focus, Tourism Noosa has developed a number of special interest sites or sections on visitnoosa.com.au The business events or MICE (meetings, incentives, conferences, events) market, supports a range of large to medium-sized conference facilities and venues and a host of tour operators from across the Noosa region. To facilitate growth in this sector, Tourism Noosa has developed a dedicated section on the website, Business Events, which features information on venues, onsite and offsite catering facilities, incentives and activities. Noosa has long been a popular destination for weddings, with locations, venues and an ambience that are well suited to the sector. Weddings generate strong room nights, visitor spend and dispersal throughout the year, making them rewarding for the destination and local economy. To support the choice of Noosa as a lead wedding location, a dedicated section on visitnoosa.com.au is available, providing relevant information and links to active businesses, from hair and make up artists to celebrants and venues to photographers. The backpacker, or youth/adventure travel sector, is critical to maintaining Noosa’s diversity of visitor markets and is serviced by a professional and passionate group of hostel operators, tour companies, hospitality venues and transfer companies. To develop a strategic path forward, Tourism Noosa has consulted with industry on priority projects – the leading one of which is the development of a dedicated backpacker site backpacknoosa.com.au to position Noosa as a place for fun, adventure and natural beauty, and a must-see on the east coast path of travel. This site also links through from visitnoosa. Members active in any of these sectors who are keen to develop their profile further are encouraged to get in contact with Tourism Noosa to discuss how to become involved. visitnoosa.com.au 10
VISITOR INFORMATION CENTRES
Tourism Noosa operates two fully accredited A significant service offered to members is the
Visitor Information Centres (VICs) at Hastings booking facility operated by Tourism Noosa from
Street, Noosa Heads and Noosa Marina in its two key Visitor Information Centres. This
Tewantin. facility is a licensed travel agency, offering a one-
stop-shop for visitors and catering for telephone,
The Hastings Street VIC is an open, light-filled email and walk-in booking enquiries. The booking
space containing public artwork, digital display centre generated over $2.4 million in sales for
screens and an exhibition space. Architecturally members in 2011-2012.
designed, the centre has been widely awarded
for its contemporary, eco-friendly approach. Responding to general visitor enquiries is the
task of our volunteers. With around 95 volunteers
Accredited VICs are the only information centres working across both centres, they play a crucial
able to display the yellow italicised ‘i’ on a blue role in the operation of each centre and perform
background. This symbol denotes genuine, a wonderful service in dealing with countless
high quality Visitor Information Centres with requests for information.
dedicated staff. These centres have achieved
specific industry standards and are recognised as Members can promote their businesses within the
providing exceptional service and advice. VICs by displaying brochures and/or advertising
on the digital screens in the Hastings Street VIC.
The Tourism Noosa VICs receive an average of More details on these options are contained in
33,000 visitors to the centres each month. With the following pages.
around 400,000 visitors passing through the
centres each year, displaying brochures here “Centres able to display the yellow
‘i’ have achieved specific industry
results in maximum exposure on an extremely
standards and are recognised as
prominent location on Hastings Street and providing exceptional service and
Noosa Marina. advice.”
Hastings Street, Noosa Heads Noosa Marina, Tewantin
visitnoosa.com.au 11HASTINGS STREET
VISITOR INFORMATION CENTRE
DIGITAL ADVERTISING
The Hastings Street Information Centre delivers The second space includes two 22” full colour
high quality information and booking services, as LCD screens that are mounted within the
well as providing a contemporary space for locals brochure display wall, facing out to Hastings
and visitors alike to sit and relax in the shade, Street. Each of these screen spaces run during
meet up with friends or even take in a changing normal business hours from 9am-5pm, 7 days a
exhibition in the dedicated display space. week (except Christmas Day when the VIC
is closed).
Members are invited to take advantage of this
prominent addition to Noosa by promoting their 2. Digital projection
business in a high profile, high traffic area for a This feature adds value to the visitor
very reasonable investment. experience outside the normal VIC operating
hours. A high quality digital image projects
Each year, Noosa’s Hastings Street VIC assists
onto a screen behind the street-front door and
approximately 400,000 visitors to the area and,
runs from 5pm - 10pm, 7 days a week, 365 days
in the spacious new centre, the opportunity to
per year.
reach and influence these visitors is significantly
enhanced. The centre features large screen Advertising opportunities across each of
spaces running high quality destination footage these two options include a choice of formats
as well as member advertisements, providing – either still image presentation or moving
visitors and passers-by with inspiration to take footage format.
a tour, visit an attraction, indulge in a spot of
shopping, try a new restaurant or learn about For more information on this advertising
special holiday offers, just to name a few options. opportunity, contact Cathy Mitchell,
Information Centre Manager on 07 5430 5023
WHERE WILL MY ADS BE DISPLAYED? or cathy@visitnoosa.com.au
1. Digital screens
This feature comprises of 2 screen spaces
The first is a ‘video wall’, situated above the
main information counter, comprising of four
46” full colour LCD screens. The four screens
effectively join to make one large screen with
content displayed across all four as if it were
one huge LCD screen.
Screens are mounted within the brochure display wall and video wall consisting of 4 x 46 inch screens.
At night, digital projection behind the glass doors feature advertisements.
visitnoosa.com.au 12DISPLAY AND EXHIBITION SPACE As part of the new centre, Tourism Noosa is Tourism Noosa is inviting expressions of interest pleased to offer members an exciting new from Tourism Noosa members to utilise the space opportunity. Opposite our booking consultants is on a bi-monthly basis. This represents a fantastic a space 3.5m wide x 2.1m deep x 2.1m high which opportunity for businesses without a presence has displayed art exhibitions, event promotions, on Hastings Street to gain incredible exposure restaurant specials, UnderWater World display, in such a high traffic location for a very minimal real estate deals and spa and golf experiences. outlay. Additionally, businesses on Hastings The space contains directional lighting with Street can increase their exposure by utilising bench and storage space as may be seen from the space effectively to direct traffic to their the images below. premises. visitnoosa.com.au 13
TOURISM NOOSA MEMBERSHIP
Membership of Tourism Noosa provides all Our membership period is based on a financial
businesses with the opportunity to network and year. Members joining between 1 July – 31
interact with other members as well as the ability December 2012 pay the 12 month fee whilst those
to market to consumers. joining between 1 January – 30 June 2013 pay the
6 month fee where listed.
In addition to membership, there are a range of
options presented on the following page which Please contact Juanita on 07 5430 5010 if
represent annual fees and may be added to your joining close to the fee cut-over periods or
membership. if you are unsure of what to pay.
Activity Fee
(all costs excl. GST)
12 Months 6 Months
Join between 1 July - 31 Dec 2012 Join between 1 Jan - 30 June 2013
Membership $110 $55
Joining Fee* $50 $50
Membership entitles you
to the following benefits
• Opportunity to be involved in Tourism • Access to select research documents
Noosa’s marketing program including
• Features in the weekly newsletter, This Week
brochures, cooperative advertisements,
in Noosa (on a space available basis)
television, website and digital marketing
• Features in fortnightly members’ newsletter
• Receipt of the monthly members’
(M2M)
e-newsletter, Tourism Talk
• Participation in the Visiting Journalist
• Invitations to monthly networking nights
Program (conditions apply)
• Opportunity to host a networking night
• Opportunity to present your product or
• Voting rights at the Tourism Noosa AGM businesses to the volunteers and staff at
a monthly Visitor Information Centre
• Participation in the Visitor Information ‘Buzz Nights’ (on a space available basis)
Centre booking service
visitnoosa.com.au 14TOURISM NOOSA MEMBERSHIP
In addition to the membership benefits mentioned on the previous page, members can select from
the following options allowing you to utilise only those benefits that you consider to be of value to
your business.
BROCHURE DISPLAY
Activity Fee
(all costs excl. GST)
Membership Options 12 Months 6 Months Description of Options
Join between Join between
1 July - 31 Dec 2012 1 Jan - 30 June 2013
Visitor Information Centre Brochure Display
Cost is per display.
DL or up to maximum
$100 $50
100mm W x 260mm H Brochures will be displayed
at our Visitor Information
Centres at Hastings Street
A4 and Noosa Marina.
$200 $100
210mm W x 297mm H You may purchase up to 4
brochure displays.
Tourism Noosa’s Visitor Information Centres have Outside of these standard sizes, brochures
limited spaces to display brochures therefore it is may be supplied to the following maximum
recommended that you contact Industry Liaison dimensions:
Manager, Juanita Bloomfield on 07 5430 5010 to
• 100mm wide x 260mm high
determine if space is available.
In addition, the weight of paper stock used in
Brochures should ideally be supplied in
brochures should be no less than 148gsm to
the following standard sizes:
prevent the brochure from folding forwards
• DL (portrait) – 99mm wide x 210mm high when displayed in the racks.
• A4 (portrait) – 210mm wide x 297mm high Brochures that do not meet the guidelines above
(note that A4 brochures incur double the will regretfully be unable to be displayed – please
fee of a DL brochure) contact us if you are unsure if your brochure may
be displayed.
visitnoosa.com.au 15WEBSITE LISTINGS
Activity Fee
(all costs excl. GST)
Membership Options 12 Months 6 Months Description of Options
Join between Join between
1 July - 31 Dec 2012 1 Jan - 30 June 2013
Website Listing: Members can opt to list on our main consumer website visitnoosa.com.au, our business website
businesseventsnoosa.com.au and/or backpacknoosa.com.au, our backpacker website. There is no restriction
on the number of listings which may be taken on each site, providing the listings are relevant and promote a
business which is a member of Tourism Noosa.
Business name and address
• Up to 10 images
• Ability to add online
booking capability
Listing on • 300 word description
$250 $125 • Listed in up to 3
visitnoosa.com.au
categories
• Business location on
Google Map
• Display video footage or
virtual tour
Business name and address
• Capacity details
(venues only)
• Up to 6 images
• 300 word description
Listing on • Up to 3 pdfs (eg. floor
$100 $50
businesseventsnoosa.com.au plans, menu, brochures)
• Listed in up to 2
categories
• Business location on
Google Map
• Social media icons
Listing on Business name and address
backpacknoosa.com.au • Up to 5 images
Must also have a normal website $50 $25 • Listing in 2 categories
listing. Business must be if necessary
relevant. • 300 word description
Listings are rotated at random each day. On visitnoosa.com.au,
Tourism Noosa members have responsibility over the content
of their listing with the ability to update listings at any time.
Members will receive a login to access the ‘Current Members’
area of our website.
Within this area, you can manage your listing in addition to
accessing a range of other services and information including
research, marketing opportunities, latest news, contact details
for the Tourism Noosa team and more.
Listings on businesseventsnoosa.com.au and backpacknoosa.
com.au are managed separately with members able to submit
content for their listings online, but any changes to the listing
must be requested to Tourism Noosa.
visitnoosa.com.au 16MEMBERS’ CODE OF CONDUCT Tourism Noosa’s code of conduct outlines professional guidelines so that the conduct of Tourism Noosa members will enhance Noosa’s tourism industry and contribute positively to Noosa’s community, environment and quality of life. Tourism Noosa Members are expected: 1. To act professionally and with high levels of duty of care, safety and concern towards other Tourism Noosa members, customers and the Noosa community. 2. To deliver with integrity, all advertised products and services, meeting all legal responsibilities. 3. To comply with the laws of Australia and to ensure all contracts and terms of business are clear, concise and honoured in full, and ensure all dealings are ethical and fair. 4. To speak and act respectfully and not denigrate or slander anyone or discriminate on the basis of race, gender, religious belief, sexual orientation or political persuasion. 5. To ensure claims in advertising and marketing a product or service are true, and never misleading or exaggerated and are not negative about another member’s product or service. 6. To consider the interests of local communities and ensure that the impacts of their business on Noosa’s community life and environment are positive and beneficial. 7. To manage their businesses effectively and efficiently, enhancing the reputation of tourism in Noosa, to respond and resolve customer complaints in a timely and courteous manner and to change business processes and policies when necessary. 8. To operate a humane, safe, healthy and satisfying working environment for staff, customers and the public. 9. To manage their staff/employees fairly and equitably. 10. To operate their businesses guided by environmental best practice guidelines, conserving water, energy and the natural environment. Business operations must balance the rights of future generations with current economic needs, preserving and improving Noosa’s quality of life. 11. To be ambassadors for tourism in Noosa and help promote community understanding of the importance of tourism as a vibrant contributor to Noosa’s economy and quality of life. 12. To always act with the highest ethical integrity and not misuse authority or office for personal gain when serving on the Tourism Noosa Board or associated committees. Please note that by signing the membership application form, you agree to abide by all conditions set out within the Member’s Code of Conduct. visitnoosa.com.au 17
MEMBERSHIP APPLICATION 2012/2013
Subscriptions are based on a financial year and are renewable each year on 1st July.
$ Cost
(all costs excl. GST)
Membership Options 12 Months 6 Months Quantity Total Cost
Join between Join between
1 July - 31 Dec 2012 1 Jan - 30 June 2013
Membership $110 $55 n/a
Joining Fee $50 $50 n/a $50
Brochure Display
$100 $50
DL or up to 100m W x 260mm H
Brochure Display
$200 $100
A4 210mm W x 297mm H
Listing on visitnoosa.com.au $250 $125
Listing on
$100 $50
businesseventsnoosa.com.au
Listing on backpacknoosa.com.au
$50 $25
(Must have visitnoosa.com.au listing)
Membership fees payable excl. GST $
+10% GST $
Total incl. GST $
Business Name: _______________________________________________________________________
Contact: _____________________________ Position Held: __________________________________
Street Address: _______________________________________________________________________
_______________________________________________________________________
Postal Address: _______________________________________________________________________
_______________________________________________________________________
Telephone: _____________________________________ Fax: ______________________________
Mobile: _____________________________________ E-mail: ___________________________
Website: ________________________________________________________________
Description (up to 100 words) : _____________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
Other than yourself please list the names and e-mail addresses of employees of your business who
would like to receive our communications, including newsletters and marketing opportunities:
Name: ____________________________ E-mail: _____________________________
Name: ____________________________ E-mail: _____________________________
Name: ____________________________ E-mail: _____________________________
ABN 45 097 924 199 Tel: +61 7 5430 5000 Fax: +61 7 5430 5011 juanita@tourismnoosa.com.au
Noosa Marina, 2 Parkyn Court, Tewantin Q 4565 PO Box 581, Noosa Heads Q 4567
visitnoosa.com.au 18PAYMENT OPTIONS
Please fill out your preferred method of payment:
Cheque
Cheque enclosed for $_______________________ made payable to ‘Tourism Noosa Ltd’
Credit Card
Credit Card Number
3-digit CCV number
Expiry Date (DD/MM/YYYY)
Name on Card
Amount to be charged $
Signature
Direct Deposit
I, ________________________________________________ confirm that an amount of $___________________
has been directly deposited into the bank account of Tourism Noosa as listed below.
The reference for this payment which will appear on the Tourism Noosa statement is: ______________________
Account Name Tourism Noosa Ltd
Bank Bendigo Bank
BSB 633 000
Account Number 124 092 073
Third Party Insurance
Do you have Third Party and Yes No Not Applicable
Public Liability Insurance?
Please forward a copy of your Certificate of Currency for our records
Privacy Information
I want to receive communications from Tourism Noosa such as the members’ newsletters
I want to receive communications from Sunshine Coast Destination Ltd
Agreement
I/We hereby apply for membership/renewal of membership of Tourism Noosa Ltd and in doing so
I/We agree to abide by the rules, constitution and code of conduct of the Company and acknowledge
that membership is not transferable nor are fees refundable.
Signature: __________________________________ Date: ________________________
ABN 45 097 924 199 Tel: +61 7 5430 5000 Fax: +61 7 5430 5011 juanita@tourismnoosa.com.au
Noosa Marina, 2 Parkyn Court, Tewantin Q 4565 PO Box 581, Noosa Heads Q 4567
visitnoosa.com.au 19BOOKING SERVICE AGREEMENT
ACCOMMODATION
It is a condition of this Booking Service Agreement that the Proprietor(s) shall submit to the
Information Centre Manager, certified copies of their current and relevant insurance policies, Sunshine
Coast Council Approval Permit for their Accommodation business, their business ABN as supplied by
the ATO and any relevant operator’s licence or certificate.
Until ALL documents have been sighted and signed off by the Information Centre Manager, no
bookings or recommendations for the said business will be undertaken by the Noosa Information
Centre. Membership Cancellation Policy applies in accordance with the Tourism Noosa Ltd
constitution.
I/We hereby agree to accept bookings from Tourism Noosa’s Visitor Information Centres taken
on our behalf as a service to clients.
• In consideration I/we agree to pay Tourism Noosa the sum of 11% (eleven percent including
GST) on the value of all accommodation bookings made by the Visitor Information Centres.
• I/We understand that Tourism Noosa will not confirm any booking without prior contact
with me (us) unless connected to our online booking system as instant confirmation.
• It is also agreed that Tourism Noosa will forward a statement of bookings together with a
remittance via direct deposit, or an invoice of payment due, summarised by statement/invoice
at the end of each month.
• Payment will be direct deposited by Tourism Noosa on the first working day of each month
for previous month’s bookings.
• I/We agree to keep Tourism Noosa informed at all times of changes in tariffs, conditions and
facilities or any other factor, which may affect bookings.
• I/We understand that Tourism Noosa Visitor Information Centres arrange, confirm and book
accommodation as a service to our visitors.
• I/We agree to abide by the terms and conditions of the Tourism Noosa Booking
Service Agreement.
• Payment terms are strictly 14 days.
visitnoosa.com.au 20BOOKING SERVICE AGREEMENT
ACCOMMODATION
I/We ______________________________________________________________________________
(Proprietors)
of ______________________________________________________________________________
(Business Name)
______________________________________________________________________________
(Address)
Phone: ___________________ Fax: ____________________ Mob: ___________________________
E-mail: ____________________________________________
Website (if applicable): _______________________________________________________________
ABN: ______________________________________________
agree to abide by all terms and conditions listed within the Booking Service Agreement and
provide banking details and supporting documentation as listed below.
Signed: _____________________________________________
Date: ______ / ______ / ______
BANKING DETAILS
Bank Name: _______________________________________________________________
BSB No: ________________ Account Number: _______________________________
Account Name: ____________________________________________________________
Please ensure the following forms are submitted to Tourism Noosa - Photocopies are required
Relevant insurance policies
Operator’s licenses, permits or certificates
visitnoosa.com.au 21BOOKING SERVICE AGREEMENT TOUR OR SERVICE It is a condition of this Booking Service Agreement that the Proprietor(s) shall submit to the Information Centre Manager, certified copies of their current and relevant insurance policies, Sunshine Coast Council Approval Permit for their Tour or Service business, their business ABN as supplied by the ATO and any relevant operator’s licence or certificate. Until ALL documents have been sighted and signed off by the Information Centre Manager, no bookings or recommendations for the said business will be undertaken by the Noosa Information Centre. Membership Cancellation Policy applies in accordance with the Tourism Noosa Ltd constitution. I/We hereby agree to accept bookings from Tourism Noosa’s Visitor Information Centres taken on our behalf as a service to clients. • In consideration I/we agree to pay Tourism Noosa the sum of 15% (fifteen percent including GST) on the value of all tour/service bookings made by the Visitor Information Centres. • I/We understand that Tourism Noosa will not confirm any booking without prior contact with me (us). • It is also agreed that Tourism Noosa will forward a statement of bookings together with a remittance via direct deposit, or an invoice of payment due, summarised by statement/invoice at the end of each month. • Payment will be direct deposited by Tourism Noosa on the first working day of each month for previous month’s bookings. • I/We agree to keep Tourism Noosa informed at all times of changes in tariffs, conditions and facilities or any other factor, which may affect bookings. • I/We understand that Tourism Noosa Visitor Information Centres arrange, confirm and book tours/services as a service to our visitors. • I/We agree to abide by the terms and conditions of the Tourism Noosa Booking Service Agreement. • Payment terms are strictly 14 days. visitnoosa.com.au 22
BOOKING SERVICE AGREEMENT
TOUR OR SERVICE
I/We ______________________________________________________________________________
(Proprietors)
of ______________________________________________________________________________
(Business Name)
______________________________________________________________________________
(Address)
Phone: ___________________ Fax: ____________________ Mob: ___________________________
E-mail: ____________________________________________
Website (if applicable): _______________________________________________________________
ABN: ______________________________________________
agree to abide by all terms and conditions listed within the Booking Service Agreement and
provide banking details and supporting documentation as listed below.
Signed: _____________________________________________
Date: ______ / ______ / ______
BANKING DETAILS
Bank Name: _______________________________________________________________
BSB No: ________________ Account Number: _______________________________
Account Name: ____________________________________________________________
Please ensure the following forms are submitted to Tourism Noosa - Photocopies are required
Relevant insurance policies
Operator’s licenses, permits or certificates
visitnoosa.com.au 23T +61 (7) 5430 5000 F +61 (7) 5430 5011 E members@tourismnoosa.com.au PO Box 581 Noosa Heads, Queensland Australia 4567 visitnoosa.com.au
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