Medical metropolises - Monaco Convention Bureau
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MEDICAL & PHARMA MEETINGS
Medical metropolises
Year on year medical and pharma meetings are getting
bigger. Robin Anderson takes us on a whirlwind tour
of the world’s leading knowledge hubs
Vienna
Two of Europe’s leading medical and
pharmaceutical meetings destinations
are devising their own brand of double-
hubbing thanks to joint hosting of
the European Association of Nuclear
Medicine’s annual congress.
At this year’s gathering, held in the
Austria Center Vienna in October,
the Association’s Board decided the
world’s leading event in nuclear
medicine will take place again in
Barcelona in 2019, 2022 and 2025
and will return to the Austrian capital
in 2020, 2023 and 2026. Fira Gran Via Barcelona
More than 6,300 participants attend
the congress, which features 2,000
scientific abstracts and almost 160 activities in the convention centres
sessions. New features include a Review Barcelona’s pharmaceutical CCIB and Fira Barcelona as well as
Centre, where participants can view
presentations they missed and then ask sector includes affiliates from the smaller Palau de Congressos de
Catalunya.
questions of the presenters.
The Association’s president Sanofi, Novartis, Bayer and Social programmes are much more
limited than they would have been in
Kristoff Muylle said: “We started
our long-term co-operation with
Boehringer Ingelheim the past thanks to strict meeting codes –
usually just a presidential dinner, perhaps
Barcelona and Vienna in 2016 and in one of Barcelona’s more unusual venues
2017 and the overall positive impact such as a museum. And five-star hotels
for us as an association and for our covered by the association involved.” are no longer used. Sponsorship budgets
participants made it easy for the The city’s leading event continues to are much more limited, exhibition space
Board to confirm the co-operation be the European Congress of Radiology, is reduced, there are fewer invitations for
until 2026 with both cities.” which takes place every March at the associated physicians and accompanying
So what makes Vienna so uniquely Austria Center Vienna, and is renowned persons programmes are no longer
attractive for these types of meetings? globally for its creativity and innovation. organised, he added.
Vienna Convention Bureau director It attracts around 20,000 participants. The CCIB is set to welcome 5,000
Christian Mutschlechner said: “Vienna delegates for the European Society for
Medical University and Vienna Barcelona Therapeutic Radiology and Oncology
Medical School are key players in the Meanwhile, Barcelona’s strong medical in April, while the Fira Gran Via
development of global healthcare. and scientific community features will host 8,000 participants for the
We never underestimate the value of its own rich repertoire of congress European Congress on Orthopaedics in
these organisations as knowledge hubs ambassadors, supported by an alluringly June, 4,000 for the European Society of
and training providers alongside their professional array of venues and hotels, Hypertension in June, followed by the
congress magnetism. all helping to explain the city’s flair World Ophthalmology Congress with
“Large congresses tend to take place in attracting repeat events, according 15,000 delegates.
at the Austria Center Vienna and Messe to Christoph Tessmar, director of The 2019 schedule includes the
Wien while our leading hotels offer Barcelona Convention Bureau. European Association for the Study of
preferred locations for training meetings The city’s pharmaceutical sector Diabetes Annual Meeting with 15,000
alongside our medical associations’ own includes affiliates from Sanofi, Novartis, delegates expected and the European
headquarters,” he added. “Accompanying Bayer and Boehringer Ingelheim who Society for Medical Oncology with
exhibitions tend to focus on research host meetings in their own right as well 20,000 participants, both at the Fira
companies specialising in the sectors as complementing medical meetings’ Gran Via.
Continued on page 36
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MEDICAL & PHARMA MEETINGS
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London
London’s flair for hosting medical
mega-events has just been confirmed
with news that the European Society of
Cardiology, the world’s largest gathering
of heart specialists, will be returning to
London in 2021, despite the UK’s vote
to leave the European Union.
“It represents a huge vote of
confidence in London’s position as a
world-class city for meetings, events and
medical research,” said Tracy Halliwell,
director of Business Tourism and Major
Events at London & Partners, the
Mayor’s official promotional agency and
convention bureau for the city.
When it was last in London in
2015, the ESC attracted more than
32,700 delegates from 140 countries
worldwide and generated £100 million
in economic benefit for the city.
The decision to come to London
again coincides with Mayor Sadiq
Khan’s adoption of the Healthy Streets ExCeL London
Approach, prioritising health in
transport and planning decisions and
investing £2.1 billion in schemes that strength in securing life science events,
promote walking, cycling and public both corporate and associations. We Birmingham
transport over car use. also work closely with a number of Birmingham’s ICC offers another
The ESC’s chief executive officer, medical event agencies such as Ashfield of the UK’s leading combinations
Isabel Bardinet, said: “For one week in Meetings & Events, a global specialist of conference and exhibition space
August 2021 London will be the hub in the pharma meetings sector. to balance the needs of medical and
of the battle against heart disease, the “Yes, certain rules apply to the pharma associations.
number one killer in today’s world.” conduct of all healthcare events. According to Jenna Hadley, the NEC
James Rees, executive director In particular, there are limitations Group’s PR and Communications
of ExCeL London, said: “The way on anything that can be deemed to manager, the ICC features ten executive
ESC used ExCeL in 2015 was truly incentivise delegate attendance. In the rooms and ten halls ideal for symposia
spectacular, resulting in a record-breaking case of corporate events, the business while the largest hall, with more than
event all round. And when the congress content will determine to what extent 3,000 sqm of space is well suited to
returns, ExCeL will have an on-site they need to comply with meeting exhibition action. The venue’s versatility
Elizabeth Line station so delegates will be codes. London has several dedicated also allows for live theatre in the
able to travel direct from Heathrow in 43 events teams that can help planners exhibition areas for pharma specialists
minutes and the West End in just 15.” navigate the city and point to our to use for special interest sessions.
Halliwell added: “With 100,000 wealth of pharma-code compliant “And with the biggest dining capacity
sqm of event space, ExCeL London can venues and accommodation.” in the city, the ICC can host gala
easily accommodate tens of thousands of dinners for 600-1,000 delegates. We also
delegates while other large options include
the CLICC, Central London International
The launch of MedCity work closely with all of our partners in
the West Midlands Growth Company
Conference Centre, created from a
partnership between the QEII and Central
in 2014 has really galvanised to ensure that associations meeting at
the ICC fully understand everything
Hall Westminster. This is where the recent
22nd World Congress of the International
the industry in London’s Golden Birmingham has to offer them.
“With strict meetings guidelines in
Federation for the Surgery of Obesity and
Metabolic Disorders took place.
Triangle place, we have to adopt a highly creative
approach to getting delegates in front of
“London’s dedicated medical venues exhibitors outside the normal exhibitor
include the Royal College of Physicians, areas. This can include using symposia
BMA House, the Wellcome Collection events, additional branding and the use
and the Royal Society of Medicine. of enhanced technologies such as our
London and the Greater South East, now media wall and media screens.”
termed the Golden Triangle, is home to Upcoming events include the British
four of the world’s ten leading universities Orthopaedic Association with 1,700
with more than 185,000 students delegates over five days, plus exhibitors
specialising in life sciences, alongside from across the UK, in September;
3,400 life science companies and 19 the British Oncology Pharmacy
of the top 20 global pharmaceutical Association with 800 delegates for
companies. three days in October; and the Institute
“The launch of MedCity in 2014 of Biomedical Science with 2,000
has really galvanised the industry in the delegates and 250 exhibitors for a
Golden Triangle, showcasing London’s four-day conference.
ICC Birmingham Continued on page 39
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MEDICAL & PHARMA MEETINGS
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Belfast
Belfast’s burgeoning reputation for
hosting large-scale events and conventions
has been complemented by a billion
pounds of investment in the city’s tourism
infrastructure over the past ten years. And
by the end of 2018, another 1,000 hotel
rooms will have come on-stream.
Around 13,000 people study life
and health sciences and related subjects
at university and Northern Ireland is
home to the UK’s first BSc and MSc
courses in stratified medicine. Ulster
and Queen’s Universities rank among
the top ten in the UK for bioscience
research. The area’s research and
development infrastructure provides
specialists and investors with a skilled
workforce and the international access
needed to deliver the full benefits that
precision medicine can deliver.
The Northern Ireland Biobank
collects, stores and distributes samples to
support innovative R&D, focusing on
malignancies from the gastrointestinal The multi-purpose Belfast Waterfront complex
tracts, thoracic cavity, breast,
lymphoreticular system, head and neck,
genitourinary and gynaecological tracts.
And NI Geonomic Medicine Centre
is a partnership with NHS England,
Geonomics England and the UK Medical
Research Council bringing together the
health sector, academia, industry and
patients, placing Northern Ireland at the
forefront of medical innovation.
Thanks to the Belfast Ambassador
Programme, Visit Belfast works closely
with a broad spectrum of research
centres to attract meetings business,
including the Centre for Cancer
Research and Cell Biology, the Centre
for Stratified Medicine, Centre for
Experimental Medicine, the Intelligent
Systems Research Centre and the
Nanotechnology and Integrated Bio The Convention Centre Dublin
Engineering Centre along with the
Biomedical Sciences Research Institute.
The multi-purpose Belfast Waterfront dating from 1592, the Guinness Store
complex can host conferences for up Ireland supplies 95 of the House, the Royal Hospital Kilmainham
to 2,000 delegates while the walkway- and, of course, the CCD itself.
linked Hilton hotel caters for events of world’s top 100 countries with Regulations affecting catering costs may,
up to 450 participants. of course, impact the choice of venues
MedTech products used for medical events,” she added.
Dublin “Our 2018 calendar includes an
As the second-largest exporter of event involving a major pharmaceutical
MedTech products in Europe, Ireland the industry, state agencies, regulatory company with 1,800 delegates using
supplies 95 of the world’s top 100 authorities and universities in driving up to 15 hotels in the city. The 32nd
countries, reflecting the development research and development nationwide. International Congress on Occupational
of its formidable medical device “The high-tech Convention Centre Health takes place in April with 2,500
products sector. Dublin operates well within pharma delegates and a large expo. Then the
Suzanne McGann, head of code guidelines making it highly International Society on Thrombosis
Marketing and Communications at attractive for medical meetings. We and Haemostasis (ISTH) 64th Annual
The Convention Centre Dublin, said: work closely with other city venues, Standardization Committee will run
“We have also seen conferences in this particularly for social events, including over four days in July with an expected
sector develop beyond just medical the Georgian period Royal College 2,500 to 3,000 international delegates.
and pharma meetings to embrace of Physicians in the centre of Dublin And the 9th World Congress of the
other areas including technology. We city, which dates back to 1564, Trinity World Institute of Pain will be bringing
enjoy excellent collaboration between College, which commands a heritage 2,000 delegates to the city in May.
Continued on page 41
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MEDICAL & PHARMA MEETINGS
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BioValley diagnostics and medical devices to continents, including 200 students.
(Switzerland, Germany, France) address a wide range of diseases in Main sessions were complemented by a
One of Europe’s leading life science multiple therapeutic classes. The programme that featured Bottmingen
clusters, BioValley uniquely spans across presence of two of the largest global Castle, the picturesque Hotel Krafft and
three countries, Switzerland, Germany pharma companies in the world, a dinner cruise on the Rhine. Claude
and France, and includes the global Roche and Novartis, stimulates Nicollier, the only Swiss astronaut to
life science hub in Basel. In all the the development of other ventures have ventured into space, delivered a
cluster includes 100,000 students at ten including Basilea Pharmaceutica, captivating keynote address.
universities and research institutions Actelion Pharmaceuticals, Transgene Basel also hosted the 16th Annual
including the Max Planck Institute, and Santhera Pharmaceuticals. Biotech in Europe Forum with more
Freiburg University and the University The Congress Center Basel (CCB), than 600 delegates and 100 presenting
Basel plus some 14 technology parks. recently hosted the 47th World companies involved in 12 plenary
BioValley has more than 50,000 Congress of Surgery staged by the panels/workshops and more than 1,500
working in life sciences, with 600 International Society of Surgery with one-to-one meetings. It was the third
companies developing therapeutic, 2,000 participants from across all time the CCB had welcomed the event.
Malaysia
Malaysia’s genial and architecturally-
spectacular capital Kuala Lumpur
provides a reasonably-priced location
in the middle of Asia and is proving
increasingly popular especially with
organisers and delegates from the
developing world.
It enjoys strong support from the
Ministry of Health and the national
convention bureau, MyCEB, which
specialises in providing education
on conference management to local
associations.
Izad Ismail bin Abdullah, PR &
The Congress Center Basel
Continued on page 43
Check out our new
mobile responsive site at
Venue-Source.com makes finding your next venue
simple. Use our special offers section for the latest
deals or search in a variety of ways and use our
compare feature to review your shortlist easily.
JUST LAUNCHED
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MEDICAL & PHARMA MEETINGS
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Communications Manager with Pacific Paediatric Endocrine Society in
Malaysia Convention & Exhibition September 2020.
Bureau, said: “Local pharma Beyond KL’s richly exotic
companies always adhere to local enticements, delegates can savour plenty
conduct codes and Malaysia offers of CSR activities including tree-planting
plenty of meeting venues that meet at the Forest Research Institute of
the pharma codes. Of course, they Malaysia and orangutan and elephant
impact the expenses incurred by conservation in Sabah and Sarawak.
such companies in hosting delegates
attending medical conferences.” Monaco
Kuala Lumpur Convention Centre
The events schedule at Kuala Monaco may be one of the glitziest
Lumpur Convention Centre features square miles of tourism territory in
the 6th World Congress of Total Europe yet, these days, it is developing an organised by the profession, is set to
Intravenous Anaesthesia & Target awesome reputation as a fully-compliant commit the Principality to applying full
Controlled Infusion in August, the destination for many forms of healthcare transparency for all healthcare congresses.
World Cancer Congress 2018 in congresses. Catherine Decuyper, CEO of
October, the Urological Association of The Principality’s expertise in an EuroMediCom, said: “Choosing Monaco
Asia Congress in August 2019 and the imposing spectrum of medical disciplines as a venue for the Anti-Aging World
Biennial Scientific Meeting of the Asia is spearheaded by the specialist teams Congress was one of the keys to its success.
at Princess Grace Hospital, the Medical Monaco is an exceptional destination
and Surgical Orthopaedic Institute of on many counts: superbly located and
Monaco, the Monaco Cardiothoracic with a climate that is mild almost all year
Centre, Monaco Scientific Centre, round. Monaco Tourist and Convention
Monaco Haemodialysis Centre and the Authority is a real partner, keen to offer
Rainier III Gerontology Centre. help and advice at all stages and the
And from this month the MedTech Grimaldi Forum is a perfect congress
Europe Code of Professional Ethics, centre, set in an amazing location and run
governing all aspects of the industry’s by highly professional staff. The hotels
relationship with health professionals are also real partners, who listened to our
and healthcare organisations within needs and took time to welcome each of
Grimaldi Forum Monaco the context of congresses and events our 8,000 participants as individuals.”
Meetings
& Incentives
WHEN EXCLUSIVITY
IS IMPORTANT
The Rock Hotel, 3 Europa Road, Gibraltar
(+350) 200 73000 events@rockhotel.gi www.rockhotelgibraltar.com
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