MEDIA PACK 2020 NEWS AND INTELLIGENCE FOR HOME CARE PROFESSIONALS - Home Care Insight
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NEWS AND INTELLIGENCE FOR HOME CARE
PROFESSIONALS
MEDIA PACK 2020
DIGITAL In numbers
H
ome Care Insight (HCI) provides daily news
and insight on the home care industry, in-
cluding new product launches, best practice,
workforce management, technology and inno-
Over 17,000
page impressions per
vation, and information on how businesses are seeking to
overcome challenges from regulation and funding, to new
month
legislation and recruitment and retention.
The service helps home care providers connect with all
9,000
aspects of the industry by providing insight into the latest
trends and innovations. Over
Reaching thousands of home care professionals each day,
HCI is an indispensable platform for suppliers looking to unique users per month
market new technology, products and services to this fast-
growing and expansive sector.
As well as providing the latest news and features, the
website includes commentary from the sector’s leading Daily e-newsletter goes to
1,560
executives and stakeholders and covers opinion pieces, best
practice case studies and new equipment profiles.
domiciliary care
DIGITAL professionals
ADVERTISING ONLINE AND IN THE DAILY NEWS ALERT OFFERS NUMEROUS COMMERCIAL BENEFITS:
METRICS FLEXIBILITY BRANDING PROMOTIONS Average open rate
32%
Digital advertising Digital artwork can be Your digital artwork on this Online campaigns take place
packages include changed, updated and rotated 100% dedicated commercial in real time, so if you advertise
clickthrough reports on a weekly or monthly drone portal will ensure your digitally, buyers can immediately
that explain how visitors basis, offering you a unique brand is at the forefront of take advantage of your
responded to your opportunity to customise buyers’ minds, helping to company’s offers and promotions.
campaign, giving you full your campaign, communicate increase awareness of your With banners, wallpaper and MPU
analysis of how many multiple messages and products and enhancing the positions available on the website
people it reached and the promote different offers. With profile of your company to and daily news alert, we can help
level of engagement. digital advertising you can drive the industry’s most influential you choose the online medium
traffic straight to your website. procurement specialists. that best delivers your message.
In numbers
H 1,760
ome Care Insight provides
business intelligence for
owners, operators and deci-
sion makers in domiciliary JUNE 2019/ISSUE 01 www.homecareinsight.co.uk OCTOBER 2019/ISSUE 02 www.homecareinsight.co.uk
Circulation of each issue
care providers and agencies in the UK. to senior management
The magazine and online portal, in- SHOW
PREVIEW
of domiciliary care
providers and agencies.
Residential &
cluding daily e-newsletters, is a publi- Home Care show
highlights
cation specifically targeted at the UK’s
home care sector.
In addition to providing news and ex- 4,400
Average monthly readers,
clusive interviews, comment and analy-
sis, debate and examples of best practice SHOW
PREVIEW
based on 2.5 readers for
each copy.
E
HOME CAR
and innovation, Home Care Insight sup-
FROM
HIGHLIGHTS
THE CARE
BADGE OF
SHOW
ports the industry and drives its news
agenda with reports and research into the
industry.
PRIDEA CARE BADGE HAS BEEN LAUNCHED WITH THE AIM OF UNITING
THE 8.6 MILLION CARE WORKERS IN THE UK. FOUNDERS CARE
DREAM TEAM FRESH FROM WINNING A MAJOR FRANCHISE AWARD, THE
4,000
Additional copies
Home Care Insight is published by ITP ENGLAND AND EVERYLIFE TECHNOLOGIES TELL US MORE BROTHER-AND-SISTER OWNERS OF RADFIELD HOME CARE
distributed to visitors at
DISCUSS THEIR ETHICAL BUSINESS MODEL
Promedia Publishing, a global publisher HOME INSTEAD BEST PRACTICE TECH TALK REGULATION
four key industry trade
TELECARE UKHCA LIC AWARDS INNOVATION
CEO Martin Jones on New CQC chief Mobile app launched Experts call for
headquartered in Dubai, with offices in
Tunstall Healthcare MD Dr Jane Townson on why it’s The finalists of the A new approach to
business challenges inspector discusses to transform greater regulation in on what the future of a ‘hugely exciting’ time Leaders in Care Awards commissioning paves the
and success her goals recruitment crisis social care assistive tech will look like for home care are revealed way for change
London, India and Bahrain. shows in 2020
THE POWER OF PRINT
ADVERTISING IN HOME CARE INSIGHT OFFERS NUMEROUS COMMERCIAL BENEFITS:
CREDIBILITY INTEGRITY FREQUENCY AUDIENCE
Home Care Insight is published Home Care Insight is built on an Home Care Insight is published 5 Our database is fully researched from scratch
by ITP Promedia Publishing, a editorial policy that places huge times a year, providing the market and maintained, giving you the guarantee
leading global publisher with emphasis on the integrity, quality with a monthly digest of original that your message is being seen by the most
some of the most respected, and richness of its content. Our team news, trends and features. We will influential buyers of hotel equipment, services
sector-leading B2B and work hard to bring the market the work with you to create a campaign and supplies in the UK. Some of these
consumer magazines within its information it needs to know, creating that delivers a consistent message operations and procurement professionals
portfolio, and offices in London, a compelling publication that suppliers that is read by prospective buyers of are responsible for multiple sites and annual
Dubai and India. benefit from being associated with. your products month after month. budgets that run into the millions.
2020 SPECIAL REPORTS BESPOKE EVENTS
SPECIAL REPORTS MAJOR EVENT PREVIEWS (*bonus circulation) • Roundtable opportunities
As a multi-platform publisher, we can work with
you to organise events tailored to your specific
HOME CARE EXPO PREVIEW (BIRMINGHAM)
needs, including roundtables.
MARCH HOME CARE EXPO (*1,000 COPIES DISTRIBUTED)
• Roundtables allow you to gain thought
ASSISTIVE TECHNOLOGY leadership on an industry topic while providing
a platform for you to communicate your
message objectively and network with key
individuals.
RESIDENTIAL & HOME CARE SHOW PREVIEW
• You choose the topic to be discussed, and then
JUNE RESIDENTIAL & HOME CARE SHOW (*1,000 COPIES DISTRIBUTED)
work in partnership with Home Care Insight
RECRUITMENT & RETENTION to decide on panellists, before setting out the
agenda for the session.
HOME CARE EXPO PREVIEW (LONDON) • Debates are lively and engaging and a great
SEPTEMBER HOME CARE EXPO (*1,000 COPIES DISTRIBUTED) way to be seen as a real thought leader in your
sector.
COMPLIANCE MANAGEMENT
• All roundtables are followed by extensive
post-event print and online coverage and
CARE SHOW PREVIEW
photography.
OCTOBER CARE SHOW (*1,000 COPIES DISTRIBUTED)
ROUNDTABLE ACCESS GROUP
individuals. In order to make sure times in a home to be Monday morning quality compliance and then evidencing
every one of those is compliant we or Friday afternoon. Actually it was them. We were their first call as a tech
DIGITAL CARE PLANNING SOLUTIONS have needed to move on from human
manager reporting, which is inefficient
and ineffective. The weight of regulation
has meant managers are drowned in
11am, Tuesday morning when a lot of the
behaviours were taking place because
that was when there was a changeover
in staffing patterns and people were
platform. With a lot of customers we
focus on it’s the other way around - they
say they want to focus on care meds as a
more operational issue.
paper work so trying to take them on not watching the service users. Our
that journey of automation, where it’s system has had the positive benefits of MS: We make use of a sheet system for
going to be a little painful in the short being able to point fingers at areas that collecting all our data. All of our audits go
term but you are going to free up huge needed fixing. on to those forms. Each of our homes has
swathes of your time to do your actual a service improvement plan, which is also
job, has been great. SR: It was a very interesting journey on the same system, so that allows us to
From a quality and regulatory for us working with Salutem. They inform all the people that need to know
perspective, what we really focus on is are a fast growing group. There were that changes have been made to that
being able to evidence what we are doing. many challenges from our perspective service improvement action plan and
It’s all about making sure we can succinctly in learning about their requirements when dates are due for things to be done.
present to the CQC the evidence of what’s compared with a more residential, If it’s not been done it’s flagged up. It gives
going on and good practice. It’s not about nursing home setting. We found that us a level of ability to monitor progress so
being able to improve our quality per people across the board were still the audits are going in and making sure
se directly, although indirectly it will be unaware of this kind of solution. People that the reviews are ensuring that people
because of that time component being look at meds platforms, they look at are compliant with regulations.
freed up. care platforms, but then there’s the We include actions that come from
PRODUCTS OF THE YEAR 2020
We have worked with Access other layer of compliance, auditing and third parties as well such as CQC
Group for just over a year on the action planning, and we have focused and the LA following commissioning
implementation of their c360 (Access on that piece alone. visits. We put improvement plans on
Care Compliance) system. We really We can allow people to carry out to the system so we can monitor that
HC-One CEO Justin Hutchens shares his views with our panel
wanted to bespoke our system front audits in a streamlined manner and we are addressing things that people
KEEP IT SIMPLE
end to fit what we do. We offer clinical standardise the data they collect so that want us to. It also gives us the ability
DECEMBER
care but mostly we are a behavioural everyone is on the same page. When to pull off reports based on key things
CARE ENGLAND WESTMINSTER REVIEW provider. We are measuring some meds
but events and behaviours too, so being
able to capture that in a systematic way
and turn it into big data and be able to
Salutem came to us they were very
much about quality, action planning and
providing evidence but then trending
information across behaviours. We built
from people’s visits so we know what
the trends and patterns are so we are
focusing on being able to improve the
delivery of care. We also have a quality
see patterns has been fantastic. With the a very bespoke incident management risk matrix of the data we have from
dashboards we have got now we can see system giving them the analysis they homes so that we can try and predict
patterns of behaviours during the day. needed to be able to tie cause and effect where quality issues will appear.
SIMPLICITY IS KEY WHEN IMPLEMENTING NEW TECHNOLOGY IN CARE HOMES, OUR Logically, we would expect the worst of certain events back to things like
PANEL OF EXPERTS HAS FOUND. SK: I am very interested in knowing
how Access can help large organisations
bring their data together in a more
WORKFORCE MANAGEMENT & TRAINING
efficient way.
C
HP: How does technology
ATTENDEES: support care quality and PS: We work with two types of
compliance within your organisations: those striving to achieve
Justin Hutchens (JH), CEO, HC-One
organisations? compliance; and those that say we are
Dr Sanjeev Kanoria (SK), Chair, Advinia Healthcare JG: We bought all the assets of the charity, Scope, compliant and want to achieve quality.
John Godden (JG), CEO, Salutem who decided to step back from direct provision of How you put that together depends on
Justin Skiver (JS), Senior Vice President disability care and three other learning disability where your business drivers are. We
International, Welltower providers. In terms of care compliance systems, know that the top seven care providers
Mark Sims (MS), Head of Regulatory Governance, Care UK there is an advantage in starting the way we have are very different to the rest of the
* Features may be changed at the editor’s discretion which was completely ‘greenfield’. We had the sector. It’s a hugely fragmented sector so
Sarj Radia (SR), CEO and founder of c360 (now called
advantage of going from nothing, so we could to build bespoke systems is not scalable
Access Care Compliance), Access Group
literally sit down and say ‘what is it we really want? or sustainable for a software business.
Pete Shergill (PS), Director of Growth and Partnerships, We have to be able to address the top
We are a much more micro-site provider than Mark Sims and Sarj Radia
Access Health & Social Care, Access Group
others here. A lot of our homes have four to six tier, mid-tier and lower operators who
Roundtable; in association with Access Group Roundtable; in association with Access Group
May 2019 | CARE HOME PROFESSIONAL 9 10 CARE HOME PROFESSIONAL | May 2019
LEADERS SO WHY SPONSOR
THE AWARDS?
IN CARE • Exposure and profile allows you to benefit from
AWARDS
high-profile branding to the industry before,
during and after the event.
in association with • Networking opportunities with senior decision-
makers within the UK’s leading care providers.
• Increase your credibility through association
with our leading magazine, website and awards.
• Create new business opportunities through
higher brand presence among current and
potential customers.
• Gain valuable profiling in Home Care Insight
through awards-related editorial coverage and
post event write-ups.
• Be seen as the market leader in your chosen
area by sponsoring the award that suits your
company.
DATE: Wednesday 14 October 2020 • Raise the profile of your products and services
Three course dinner and free flowing drinks with an influential and affluent audience.
TIME: 7:00pm ‘till late
B
rought to you by HCI and our sister title, Care Home Professional, the Leaders in Care Awards will
take place on Wednesday 14 October, on the first night of The Care Show.
The evening will start at 7pm with a drinks reception followed by a three-course dinner and the
presentation of awards to the country’s leading providers and suppliers across residential and dom-
iciliary care.
The timing of this event, on the first evening of the Care Show, couldn’t be better, with the cream of the indus-
try descending on the Birmingham NEC to cast their eye over the latest solutions in the sector and attend ac-
credited conference sessions on the future of care. We look forward to putting on a night to remember for those
that have been busy at the show.”
Category shortlists will be voted on by the industry, with providers voting on suppliers, and suppliers voting
on providers, to determine the winners.
CONTACTS
COMMERCIAL OPPORTUNITIES EDITORIAL CONTACTS
PRINT AND ONLINE ADVERTISING RATES SARAH CLARKE
Editor
RATE CARD FOR HOMECAREINSIGHT.CO.UK
020 3176 5457
POSITION PRICE SPECIFICATIONS sarah.clarke@itppromedia.com
per month
CAREHOMEPROFESSIONAL.COM ANDREW SEYMOUR
Wallpaper £1,500 1920 X 1080 Pixels
Editorial Director
Leaderboard £1,000 1040 X 120 Pixels
020 3176 4234
Tower £1,000 300 x 600 Pixels
andrew.seymour@itppromedia.com
MPU £1,000 650 X 250 Pixels
Mobile Mid Page Unit £750 1080 X 1920 Pixels
DAILY NEWS ALERT
COMMERCIAL CONTACTS
Leaderboard £1,000 728 X 90 Pixels JOSH WADDELL
Tower £1,000 220 X 550 Pixels Group Commercial Manager
Lower Leaderboard £750 465 X 75 Pixels
020 3176 5458
Dedicated email shot £1,500 per email .HTML
josh.waddell@itppromedia.com
Discounts available on multiple campaigns
RATE CARD FOR HOME CARE INSIGHT
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