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Media
Kit
2021–22
New Zealand’s On The Breadline: Dame Naida Glavish Marlon Williams IS THIS US? THE HOUSING FIX SIOUXSIE WILES, AMERICA’S CUP CHASING A SERIAL KILLER ROCKET LAB AND THE US MILITARY
JANUARY 2021
MARCH 2021
APRIL 2021
Vaccine Hunt: A Dispatch From And Emma Espiner Breaks Up With His OUR FAILURE TO HOW TO ACTUALLY BUILD BIOHUNTER INSIDE THE BOATS AND HOW A RETIRED DIPLOMAT IN WELLINGTON BROUGHT DO WE KNOW ENOUGH ABOUT THE SUPERSTAR KIWI
The Inside Story Queenstown Talk Māori Health Break-Up Album FIGHT ONLINE HATE MORE HOMES — FAST A MIDNIGHT EXPEDITION BEHIND THE SCENES A NOTORIOUS MURDERER TO JUSTICE. STARTUP’S FOREIGN CLIENTS?
THE GLOBAL THE AFTERLIFE OF
SUCCESS OF A
Teens And Vaping
How Worried Should We Be?
NEW ZEALAND
VISIONARY
You’ve seen his work HOW THE FIGHT TO CLEAR
everywhere. You just HIS NAME IS CHANGING
don’t know it. NEW ZEALAND LAW.
JANUARY 2021
MARCH 2021
ISSUE 414
ISSUE 413
ISSUE 411
APRIL 2021
411
NS_0221_CoverPoster_A0.indd 1 12/01/21 2:11 PM
Why do
There are many answers, of course: people
read magazines to be informed, to relax on
a weekend afternoon or ease the tedium of
a commute, to decorate their coffee tables.
people read
What makes magazines like this one truly
special is that they help you see the world
from a perspective other than your own.
magazines? 2
— Rachel Morris, Editor
Poetry for
Now 25 years old, New Zealand’s
under-recognised Poet Laureate
programme democratises an art
form that’s typically seen as the
the People
province of literary elites.
BY TOBIAS BUCK
INFERNO
Photo: Leon Menzies, NZ Herald
AT PIGEON
FOR TWO WEEKS, HELICOPTER PILOTS
BATTLED ONE OF NEW ZEALAND’S
WORST WILDFIRES. THEIR STORY IS
VALLEY
A PREVIEW OF OUR FUTURE. BY CHARLES ANDERSON
Editorial Features
Pillars North & South is known as the home of
New Zealand’s best long-form investigative
journalism, and the features section is where
you’ll find these stories. Health, politics,
science, crime – all the topics which make our
nation tick are covered with depth each month.
Plus beautiful writing and photography.
3
FILM MARCH 2021
Four Corners
Featuring news and curiosities from around
the country, Four Corners is informative,
funny, unexpected and packed with interesting
information and amusing anecdotes.
REEL LIFE
THE RICH AND OFTEN SURPRISING In the days of film posters promising action and
adventure roasting behind thick
y’know, we only really get a handful
of people at any given time.” In
In Geraldine in the job, it’ll be an enormous cultural
shame. Small-town New Zealand
HISTORY OF SMALL-TOWN
INDEPENDENT THEATRES. projection, the glass windows. After years under fact, Slater doesn’t seem to think 70s, the cinema’s cinemas just feel different to
the blistering New Zealand sun the there’s a place for cinemas in rural any other kind of moviegoing
booths could get cinema is a less virulent shade of communities these days. “I think screening lineup experience. The sense of history
these places bear creates a uniquely
CULTURE ETC.
pink. And, like many independent they’ll just end up in the cities . . .
so hot that “the used to include
Utopia Lab
By Tom Augustine warm environment in which to
cinemas in recent years, it’s for sale. and that’ll be it.”
experience a film. While some are
projectionists
Slater has worked in the
industry for more than 50 years and
Indeed, there are any number
of threats to independent cinemas,
a pornographic housed in old town halls or other
When I tell Ron Slater I want to
talk to him about how important
would be while he’s owned numerous cinemas
over the years, Whangamata is the
all of them well covered by now:
smaller audiences (especially
“Blue Movie similarly utilitarian buildings, the
country’s oldest cinemas were
rural cinemas are in their working in their one he’s had for the longest, and in rural areas with dwindling Sunday”, showing modelled on classical opera and
music halls, pumped up with a
communities, he replies saying it’s the only one he still personally populations), distribution chains
I’m “talking a load of hot air”. underwear”. manages. He describes the business with increasingly stubborn release four nudie movies slightly kitsch sense of old-world
He’s only half joking. Slater is the as a labour of love, which I’d come deals, the deregulation of the
appealingly gruff owner of the least during the summer holidays. to find was a recurring refrain cinema industry, the advent of back to back.
Whangamata Cinema, a bright pink When I visited our family bach (now from small-town cinema owners. streaming, to say nothing of the
slab of a building with a distinctly long-gone) as a kid, the heat would “It’s barely enough business to Covid-19 outbreak that stalled also seeming to break the habit above — King’s Theatre seats,
“late-20th-century Kiwi oddity” rise off the tar on the main strip stay afloat,” he says. “The people big-name Hollywood releases of regular moviegoing for a lot of Stratford. Photo: Courtesy of
vibe. It still shows films daily, at and the old cinema would beckon, of Whangamata appreciate it, but for the foreseeable future, while people. If these threats finish the King’s Theatre
72 73
Old Soul
the notes he held, way down low, van’s CD player and pressed play. It
sounded almost instrumental, like a was Adele’s 21.
27-YEAR-OLD TEEKS SOUNDS LIKE
You know those problems everyone has an
small organ. By the time he brought To his surprise, the soulful
A CROSS BETWEEN ADELE AND out soul singer Hollie Smith for album of pop ballads was a
a duet of “Whakaaria Mai (How favourite with the band. They
ELVIS PRESLEY. AND HE’S POISED Great Thou Art)”, it was clear to played it on repeat in the van until
TO BECOME NEW ZEALAND’S NEXT the audience that this was New their arrival back home in Taipa,
INTERNATIONAL SUPERSTAR. Zealand’s next musical sensation. east of Kaitaia. The drive proved to
The intimate show last be a turning point in Gardiner-Toi’s
opinion about, but no one can agree how
December — one of a few in small life. “That was the first time that I
By Madeleine Chapman venues around the country ahead
of his upcoming album, Something
The crowd at St Mary’s in Holy
To Feel — was an unexpected choice
for a star on the rise. Gardiner-Toi,
Then he began to sing.
Trinity in Auckland was quiet,
who performs as Teeks, has been
Accompanied by a piano
to fix? What should we do about dairy, for
more so than a typical gathering of dubbed “the male Adele” by Vogue.
and string quartet, his
600. Perhaps it was from a general Music journalist Chris Schultz has
DRINKS sense of holiness in the venue. Te written that Gardiner-Toi “might
Karehana Gardiner-Toi was wearing
a white singlet and unbuttoned
shirt, clean shaven, his black hair
one day give Lorde a run for her
money”.
His sound marries the
baritone was transcendent.
example? Or how do we reduce the road
gelled back, green eyes glowing
SIMPLY RED
musicality of Norah Jones with
in the low light. He stood in front the vocal control of Elvis Presley can remember just really listening
of the altar and sipped from a hot singing ballads. Celebrities as to an album and being inspired in
cup of tea. He seemed nervous, varied as Russell Crowe and RZA terms of the songwriting,” he says.
muttering an apology for holding up from the Wu Tang Clan have “I feel like I owe a lot to that moment.”
the show to take a drink. tweeted his praises. We are speaking over the
And then he began to sing. None of it may have ever phone thanks to the first, shorter,
toll? Each month, North & South presents a
Accompanied by a piano and happened if Gardiner-Toi hadn’t Auckland lockdown this year.
string quartet, his baritone was been game to make a risky social Gardiner-Toi’s speaking voice is the
“reds at room temperature” rule was initiative celebrating reds released glou glou — gluggable wines with an inherently lower-tannin lighter- Gamay, the thin-skinned grape transcendent. “Through the fire I’d move 10 years ago, when he was little brother to his singing voice.
popularised. soon after harvest, which are all emphasis on uncomplicated sensory bodied variety — it’s perhaps no of Beaujolais, is also starting to gain walk a million miles to find you,” he 17. On a long drive home to the Far It’s full, deep, and punctuated with
HOW A RECENT TREND UPENDS Reds made in the lighter bodied, served chilled to some degree. A enjoyment rather than intellectual surprise lighter reds are gaining momentum. For decades it was sang, the vibrating depth making North from Auckland with his high a lot of laughter. Until the Adele
EVERYTHING YOU THOUGHT YOU softly textured, brightly fruited, play on Nouvelle Zélande, this draws contemplation. But there are more converts. Nevertheless, we’re still just Te Mata flying the red gamay the wooden walls of the small school reggae band, he pulled out a revelation, Gardiner-Toi’s musical
radical solution to one of New Zealand’s most
and juicy styles that we’re starting on the French “nouveau” tradition serious examples too, from places lagging behind the adoption seen in flag, and later Rippon. Te Mata, Teeks. Photo Danni Bishara Parnell church feel even closer brand new album he’d just bought diet had consisted largely of Bob
KNEW ABOUT RED WINE. to see more of, such as those made of wines sold in the same year after such as the Loire, Beaujolais’ Crus, other countries, such as Australia. which has over half the country’s than they already were. Some of from the mall, inserted it into the Marley, Elvis Presley, Stevie Wonder,
from the gamay grape or early- harvest — such as the most famous Northern Italy and Austria. Winemakers in Aotearoa are 11 hectares of gamay plantings,
release pinot nouveaus, are best example, Beaujolais nouveau — It’s a generational shift. Here taking an assortment of approaches currently sell out in a matter of 73
By Jo Burzynska
appreciated cool, though not fridge- whose crunchy youthful characters in New Zealand, a survey of our to making these reds, which from months. They’ve now been joined by
cold. Chilled reds are “absolutely make them ripe for the chilling. flavour preferences by international my recent tastings appear largely other compelling examples from the
intractable issues in a no-nonsense, numbers
a blast”, says wine consultant and This burgeoning popularity of consumer-research group Wine united in their vibrancy and delicious likes of Mount Edward, Easthope
In an upmarket local restaurant Master of Wine Stephen Wong, lighter reds is a pendulum swing Intelligence revealed that while drinkability. Some producers are Family Winegrowers and Organised
some years back, I called for an ice who’s been ahead of the curve in away from the heavy styles that heavier styles of red were more picking grapes early for added Chaos.
bucket as the wine I was drinking his adoption of chilled and lighter became the norm between the 1990s attractive to older drinkers, younger freshness, others are using vines Esk Valley, part of the large Villa
was way too warm. My waiter red wines here in New Zealand. and 2000s. The change is akin to drinkers found lighter red-wine less suited to serious production, Maria wine group, is just bottling
met my request with undisguised the move in the last decade away styles more appealing. The past many are minimising extraction its first gamay, a project that’s “a
incredulity, and a diner on the next from big oaky chardonnays to the three years have seen New Zealand- from their grapes’ skins, and all complete juxtaposition from our
heavy, totally readable column. Politicians,
table gave me daggers. The bottle Lower-tannin more svelte examples preferred made vin de soif and nouveau-styles avoid overt oak. A current major standard red wine production”,
in question was one of the country’s today. Reds from warmer climates establish themselves as a category New Zealand industry research according to senior winemaker
top pinot noirs, which you may be reds are part of in particular had been getting of its own, Wong says. New Zealand’s project investigating the production Gordon Russell. “The concept of
surprised to learn tasted eminently
better a good five degrees cooler. a growing global seriously super-sized, buoyed by the
style being highly awarded by some
climate is well-suited to these lighter
reds, as cool conditions foster the
of specifically low-alcohol wines
is also offering new knowledge
lighter reds, reds to be drunk cool
is an evolution, but also a step back
The popular myth that red
engagement influential wine critics. Winemakers fresh acidity central to the style. for winemakers to apply in their to days of old, where grapes were
you’re welcome.
wine should never be chilled were picking grapes later, leading “Pinot noir, especially younger vine production processes. Those picked early and drunk young,”
must be banished. Indeed, for the
exciting new wave of lighter, fresher
with the to ultra-ripe characters and heady material, is perfect for vin de soif. making this style are just as notes Russell. “They may be
alcohol levels. Extraction from Our measly few hectares of gamay varied as the wines themselves. relatively new to the New Zealand
New Zealand wines riding the
international light red trend, chilling
onomatopoeically grape skins was also maximised, are also great for this, cabernet Respected boutique wineries are market, but I can see this category
creating inky-coloured wines franc also. Surprisingly, syrah is a rubbing shoulders with some of growing and becoming a permanent
is most definitely recommended. named glou glou with firm tannins (an astringent good contender, achieving flavour the big industry players, and a part of our wine diet.”
It’s true that fuller-bodied, highly-
Culture Etc
compound found in grape skins, pips ripeness at lower alcohol levels in new generation of winemakers These styles are not only
structured wines served overly cool — gluggable wines and barrels), while dominant oak Hawke’s Bay.” more aligned with the natural-wine creating diversity, but also
can taste harsh and lean. But reds
are more often served too warm — with an emphasis flavours were added through ageing
in new barrels. The result was a lot of
Lighter reds would also appear
a logical progression from the
movement is also involved. The
latter’s openness to unconventional
challenging perceptions of red wine
itself. “We’re not constrained to
an issue in this country lamented by
many wine professionals including on uncomplicated wines that tasted similar regardless
of where they came from, with a
current rosé craze, given they’re
similarly fresh, fun and incredibly
blends has encouraged
experimentation that’s further
an idea of what a red wine is,” says
Oliver Styles of Halcyon Days, a
Maciej Zimny, New Zealand
Sommelier of the Year in 2015 and
sensory enjoyment. weight and concentration that made versatile — great drunk on their expanded the stylistic spectrum. boutique Hawke’s Bay producer that
them difficult to drink much of. The own or paired with a huge range In New Zealand, the combination makes Luz, a beautifully harmonious
co-proprietor of Wellington’s Noble style was also suited to a narrow of food. “Rosé on steroids,” is how of pinot noir with its white relative syrah-pinot noir blend at a
Rot wine bar. If the wine is served “We saw the trend starting to gain range of hearty fare that fewer Alex Craighead of Kindeli Wines pinot gris seems particularly remarkably low alcohol level. “Red
too warm, it becomes heady with momentum around three years ago, people were eating. describes the aim for his lighter promising, illustrated by current wines have suffered for decades
warming alcohol, and secondary and more widespread popularity Tastes are changing, as around reds. As a local natural-winemaking releases from the likes of Scout under the assumption they have to
aromas such as lees and oak become started to happen in 2019,” he says. the world wine drinkers are pioneer, he’s keen to make reds that Wines, Unkel, and Garage Project. be a certain thing, as if a red wine
more pronounced and disjointed, As a local champion of natural beginning to gravitate towards are more approachable. “I think Another interesting development is without a tannic backbone and an
Backstory
Zimny explains. As a generic rule, wines — a movement whose minimal lighter wines and cuisines, such most people are after something pinot nouveau, a fruit-focused style acid-body balance is somehow not a
the more complex and fuller bodied intervention approach favours as Mediterranean and more moreish in a red, but have often of pinot noir released early with little ‘proper’ red wine. It’s nonsense.”
the wine, the warmer the serving lighter red styles — Wong’s been plant-based diets. Lower-tannin been lumped with high tannin, oaky, or no oak maturation. Beaujolais is
temperature, he says. “But never working closely with these reds reds are part of a growing global difficult wines or Ribena, with not a regularly cited as the inspiration,
at room temperature!” — better for some years now, and in 2019 engagement with vin de soif, that lot in between,” he says. with some lovely examples from Jo Burzynska is a wine writer, critic
heating and insulation mean he launched Nouvelle, an annual is, a wine that quenches the thirst, Given New Zealanders’ Fromm, Alpine Wine Co, Prophet’s and judge and the former editor of
buildings have warmed up since the Wellington event and hospitality or the onomatopoeically named penchant for pinot noir — an Rock and On Giants’ Shoulders. Wine NZ.
76 77
What’s going on in the world of travel, music, Our history column, Backstory, tells the story
food, art, TV and film, books and more – you of how we got here. Uncovering little-known
know, culture etc. Writing that will transport historic facts, or setting the record straight
you and keep you in the know, and stories on events which everyone thinks they know
which delve deeper than a simple ‘review’ about, Backstory explains our history in
section ever could. fascinating detail.
4
45% 55%
male female
core readers
40–69 average age
150,000
61
Culturally engaged. They love
loyal
travel, reading, film and theatre,
good food and good wine.
readers 5
They have attitude, influence and
discretionary income to spare.
75%
have been on a New
Zealand holiday in the
past 12 months.
39% have had wine with
their meals in the past
7 days.
67%
are tertiary graduates
or intend to enrol in a
tertiary programme in
the next 12 months.
42% are business owners.
26%
are business decision
makers within their
organisation.
Source: Nielsen CMI Q4 19 – Q3 20 (AP 15+) 6
65%
of North & South
readers spend above
average on the
purchase of new cars.
79%
of readers give
advice to or make
recommendations to
friends and family.
$4.4 is how much our health
conscious readers
million
spend per week on
related products.
64% try to buy NZ-made
products as often
as possible.
They are financially secure and asset-
rich. They are 35% more likely to have few
financial concerns — and
49% more likely to choose to pay more
for top quality foods.
They are 59% more likely to have more
than $200,000 invested.
Source: Nielsen CMI Q4 19 – Q3 20 (AP 15+) 7
Readership: Rates
Nielsen CMI Q4 19 – Q3 20 (AP 15+)
Rates do not include GST. GST of 15% will be added to the rates with invoicing.
All rates quoted are in NZ dollars. All guaranteed positions will carry a 10% loading.
150,000
Double-page spread $13,000 Third-page horizontal $2,900
Full page $7,000 *Third-page vertical (selected pages only) $2,990
Half-page horizontal $4,500 Inside front cover DPS $14,600
Half-page vertical (selected pages only) $4,480 Outside back cover $7,800
Schedule
Circulation: (Average Net Circulation April 2018 – March 2019)
Cover date On sale date Booking closure Cancellation closure Material received/due
19,659
June 10/05/21 21/04/21 29/03/21 26/04/21
July 14/06/21 26/05/21 03/05/21 31/05/21
August 12/07/21 23/06/21 01/06/21 28/06/21
September 16/08/21 28/07/21 05/07/21 02/08/21
October 13/09/21 25/08/21 02/08/21 30/08/21
November 11/10/21 22/09/21 30/08/21 27/09/21
December 15/11/21 03/11/21 11/10/21 01/11/21
January 13/12/21 01/12/21 08/11/21 29/11/21
February 17/01/22 15/12/21 13/12/21 21/12/22
March 14/02/22 02/02/22 10/01/22 31/01/22
April 14/03/22 02/02/22 07/02/22 28/02/22
May 11/04/22 30/03/22 07/03/22 28/03/22
8
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9
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