MEDIA KIT FOR 2021 - The power to influence over 10,000 business decision makers across Nova Scotia.
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The power to influence over 10,000
business decision makers across Nova Scotia.
ME D I A K I T F O R 2 021
ABOUT US • Launched in 2001, allNovaScotia has steadily grown to become the most trusted news brand across the province. • Our exclusive paywall-protected content is produced by a growing team of 30 professional reporters and editors in Halifax, St. John’s, Moncton and Saint John. • AllNovaScotia presents a unique advertising opportunity for companies with a business to business or high-end offering looking to reach a loyal and identifiable audience. 2 ME D IA KIT 2 0 2 1
DEMOGRAPHICS
O U R S UB S C R I B E R S
C O MPA NY P O S ITIO N IN CO ME
N U MB E R O F EM P LO Y EES
SE CTORS Accounting
Insurance
Development and Construction Health and Education
Retail Fishing, Farming and
Media and PR Natural Resources
C O MPANY B UD G ET
Law Securities
Transportation Engineering
Aerospace and Defence Academic and Arts
Energy and Offshore Restaurants and Bars
Hotels and Tourism Telecommunications and IT
Manufacturing Real Estate
Government Banking and Lenders
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AD SPECS A TRADITIONAL TAKE ON NEW MEDIA ADVERTISING
We offer a maximum of 24 Big Box spaces and 12 Leaderboard spaces each
day (Monday to Friday) in each of the lineups. All ads rotate randomly
every 15 seconds.
Two Big Boxes are featured in each article on the desktop site and the
mobile app. One Leaderboard appears on the desktop site.
BIG BOX 1040 x 864 pixels L EADERBOA R D 728 x 90 pixels
desktop & mobile desktop only
*Big Box ads are scaled down to 300x250 pixels
All advertisements are guaranteed to display randomly at least
once every two and a half minutes for 15 seconds on the website, SEE SAMPLE ISSUE
and at least once every five minutes for 15 seconds on the app.
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PRICING BIGBOX BIGBOX BIGBOX
1 STORY LINE-UP* 2 STORY LINE-UPS* ATLANTIC REGION: 3 LINE-UPS*
5 days $395 $680 $948
allNovaScotia is a 10 days $680 $1160 $1632
trusted brand that
offers transparent 20 days $1160 $2320 $2784
and understandable
50 days $2700 $5400 $6480
advertising rates.
Day-rate prices are
Monday to Friday for LEADER BOARD LEADER BOARD LEADER BOARD
1 STORY LINE-UP* 2 STORY LINE-UPS* ATLANTIC REGION: 3 LINE-UPS*
a 24 hour rotating tile.
Desktop site displays Big 5 days $180 $350 $432
Box and Leader Board
10 days $350 $680 $840
ads. Mobile devices
display Big Box ads only. 20 days $680 $1360 $1632
50 days $1600 $3200 $3840
*The site features four
story line-ups: COMPARE OUR RATES (CPM)* NS 2 PROVINCES ATLANTIC REGION
Nova Scotia Business, Leaderboard 2.90 3.00 2.35
Based on the 20 day rate for all**
Nova Scotia
paying audience size. Big Box 5.80 5.08 4.00
Politics & Opinion,
NewfoundlandLabrador Please note billing is based on day rates above. These numbers are for comparision purposes only and were arrived at by converting
and New Brunswick. the average usage of our paying audience into CPM
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CONTACT
SARAH ARMSTRONG
902-431-9540
advertising@allNovaScotia.com
Get all your news on our new allAtlantic
Canada app, available for iPhone & Android.
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