MEDIA KIT 2022 - Vehicle Repair

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MEDIA KIT 2022 - Vehicle Repair
| MEDIA KIT 2022

AUDIENCE | EDITORIAL CALENDAR | PTEN DIGITAL | MARKETING SOLUTIONS | SALES TEAM
MEDIA KIT 2022 - Vehicle Repair
619,000+
                                                                                   LEADING BRANDS. LEADING THE INDUSTRY.
                                                                                   By working with trusted technical experts, providing best-in-class content,
                                                                                   and unmatched reach of 600,000+ in the aftermarket, the Vehicle Repair
                                                                                   Group is on a mission to advance the automotive service professional.
Total Reach in the Automotive Aftermarket
                                                                                        WATCH OUR BRAND STORY: bit.ly/vrg-brand-story

The magazine automotive repair shop owners and technicians read first to learn               Known as the “Voice of the Collision Repair Industry” for decades, every issue of
about the latest tools and equipment in the automotive aftermarket that can                  ABRN delivers high quality news and analysis, business information and cutting
increase productivity in the shop and maximize billable hours.                               edge technical features that assist shops in staying current and profitable.

Established in 1899, Motor Age has a century-long heritage of providing shop                 The only magazine serving the automotive tool and equipment distribution
owners and technicians with technical advice and business information to improve             channel with best business practices and the latest product information.
the day-to-day business of running a shop and correctly repairing vehicles.

Motor Age Training offers an extensive library of educational materials designed to          VehicleServicePros.com provides automotive professionals exclusive content,
help service repair shop owners and technicians expand their skills for servicing the        technical training resources, the latest product information, technology trends,
complex vehicles of today.                                                                   and an audience reach unmatched in the aftermarket.

           ADVERTISING                      CONNECTION                            CONTENT                          LEAD                             RESEARCH
                                                                                 MARKETING                      GENERATION

                     VISIT OUR MARKETING RESOURCE SITE: VEHICLEREPAIR.ENDEAVORB2B.COM
                                                                                                                                                                                 2
MEDIA KIT 2022 - Vehicle Repair
BRAND OVERVIEW
PTEN keeps shop owners, technicians, diagnosticians, and tool junkies ‘in-the-know’ about current and future repair needs,
including new-to-market products, technology, and trends they can only find here.

                      APPROXIMATELY
                    310,000                                  *

         INDUSTRY PROFESSIONALS
                                                                                                                                                 100%
                                                                                                                                                                                **

     LOOK TO PTEN TO LEARN ABOUT THE
      LATEST TOOLS AND EQUIPMENT IN                                                                                           PERSONAL DIRECT REQUEST
       THE AUTOMOTIVE AFTERMARKET.                                                                                             (PDR) PRINT SUBSCRIBERS

               72.9%***                                                                  95%***                                                                       40 minutes»
               Of subscribers say their                                                  Of subscribers have                                                          Average time spent
               2021 tool and equipment                                                   purchasing power for tools                                                   reading an issue of PTEN.
               budget is the same as or                                                  and shop equipment.
               higher than 2020.

               86%++                                                                     95%++                                                                            71.8%++
               Of subscribers turn to PTEN                                               Of subscribers agree having                                                      Of subscribers ask mobile
               first for the latest tool and                                             the right tools & equipment                                                      tool distributors about
               equipment information.                                                    helps increase billable hours.                                                   products they see in PTEN.

                        Source: *Publisher’s Own Data | »Harvey AD-Q Study of the 2021 May issue of PTEN | ++2021 PTEN Readership Study | ***2020 PTEN Purchasing Study

                                                                                                                                                                                                       3
MEDIA KIT 2022 - Vehicle Repair
#1        TRUSTED BY OUR READERS
          Magazine for Tools & Equipment

WHEN LOOKING FOR THE LATEST TOOL AND                                  WHICH MAGAZINE GIVES
EQUIPMENT INFORMATION, WHICH MAGAZINE                                 SUBSCRIBERS THE BEST
DO SUBSCRIBERS TURN TO FIRST?                                         TOOL INFORMATION?

 85.9%                                                                 82.6%
   4%     MOTOR AGE                                                      6.7%   MOTOR AGE

          AUTOMOTIVE SERVICE                                                    AUTOMOTIVE SERVICE
   4%     PROFESSIONAL                                                   4.7%   PROFESSIONAL

   2.7%   TECHSHOP                                                       3.4%   RATCHET + WRENCH

   2%     RATCHET + WRENCH                                               2%     TECHSHOP

   0.7%   SHOP OWNER                                                     0.7%   SHOP OWNER

   0.7%   AUTOINC.                                                       0%     AUTOINC.

                                 Source: 2021 PTEN Readership Study

                                                                                                     4
MEDIA KIT 2022 - Vehicle Repair
PTEN TOTAL AUDIENCE
PTEN is the magazine automotive repair shop owners and technicians read first to learn about the latest tools and equipment in the
automotive aftermarket that can increase productivity in the shop and maximize billable hours.

                                                                                                Magazine Reach
                325,707                                                                         100,100
                Average Monthly Reach
                                                                                                PTEN Magazine Subscribers

  NEWSLETTER REACH                                    WEBSITE REACH                                      EMAIL MARKETING REACH
         104,135                                          110,199                                                   38,563
   PTEN Newsletter Subscribers                     Avg. Monthly Website Sessions                              PTEN Email Marketing Avg.

   7,438                                405                                             650                         2,780
                                         LinkedIn                                                                      YouTube
      Facebook                                                                          Instagram

                                                         Source: Publisher’s Own Data

                                                                                                                                          5
MEDIA KIT 2022 - Vehicle Repair
AUDIENCE INSIGHTS
PRIMARY BUSINESS                                                       SERVICE BAYS
General Repair Shop                                                    1-3 Service Bays
                                                           56.6%                                                          34.6%
Specialty Repair Shop                                                  4-9 Service Bays
                                                                                                                                  46.4%
                   16.9%
                                                                       10+ Service Bays
Distributor
                                                                                                     15.9%
      4.3%
New Car or Truck Dealership
    2.9%                                                               TECHNICIANS
                                                                       1-4 Technicians

PURCHASE INFLUENCE                                                     5-9 Technicians
                                                                                                                                          67.1%

Hand Tools                                                                                                   20.5%
                                                            88.0%
                                                                       10+ Technicians
Power Tools and/or Air Tools                                                               9.7%
                                                            87.8%

Shop Equipment and/or Tool Storage
                                                           86.8%

Lifts, Jacks, Stands
                                                           86.8%
                                                                        MAGAZINE/DIGITAL OVERLAP
Specialty Tools
                                                           86.1%

Diagnostic Test Equipment
                                                           86.1%

Electical System Tools and/or Electrical Testers
                                                       84.8%
                                                                          MAGAZINE                 BOTH        DIGITAL
Engine Service Tools
                                                                           23.9%                   36.1% 40.1%
                                                       84.1%

Brake Service Tools & Equipment
                                                      83.7%

Tire/Wheel Tools and Equipment
                                                   78.3%

                                                                    Source: Publisher’s Own Data                                                  6
MEDIA KIT 2022 - Vehicle Repair
DIGITAL ENGAGEMENT

  104,135                                                  19.52%                                                                           0.86%
    eNewsletter Reach                                       Avg Total Open Rate                                                                 Avg Total CTR

             PTEN NEWS UPDATE                                                                             DIAGNOSTIC & REPAIR UPDATE
 45,704             18.93%                          0.83%                                        45,325                             29.18%                      1.14%
Monthly Average   Avg. Total Open Rate             Avg. Total CTR                             Monthly Average                  Avg. Total Open Rate             Avg. Total CTR

                                                                 AUTO TECH EDU
                                     13,106                              29.10%                                1.97%
                                   Monthly Average                  Avg. Total Open Rate                      Avg. Total CTR

                                                       PTEN EMAIL MARKETING

                  38,563                                             20.48%                                                          0.36%
                   Monthly Average                                     Avg Total Open Rate                                              Avg Total CTR

                             Due to Apple’s iOS 15 update, measured open rates have increased and should not be compared to previous reports.
                                                                      Source: Publisher’s Own Data
                                                                                                                                                                                 7
MEDIA KIT 2022 - Vehicle Repair
AUDIENCE PROFILE
TYPES OF VEHICLES                           TYPES OF REPAIRS                                                  MOST CRITICAL SUBSCRIBER ISSUES**
REPAIRED IN THE SHOP*                       PERFORMED IN THE SHOP*                                            Finding and keeping qualified technicians
                                                                                                                                                           28.5%
                                                                                                              Access to repair information
                                                                                                                                          18.4%
  89.7%                 58.6%                      78%                       79.4%                            Increasing billable hours
 Light duty vehicles      Medium duty
                            vehicles
                                               Under Car Service            Underhood Service
                                                                                                                                     15.9%
                                                                                                              Maintaining training
                                                                                                                                     15.9%
                                                56.1%                        56.1%
                                                                                                              Purchasing up-to-date tools and equipment
  25.4         %
Heavy duty vehicles/
                        18.5        %
                       Heavy equipment/
                                                  Import Cars              Tire & Wheel Service                          8.2
                                                                                                                           %

    semi trucks        off-road equipment
                                                                                                              Staying competitive/customer recruitment and retention
                                                                                                                       6.3
                                                                                                                        %

                                                                                                              Other

                                                86.7             %
                                                                             86.5        %                             6.8%
  18.8
    Motorcycles
               %
                        95.4
                           Domestic
                                    %        Electrical & Diagnostics         Brake Service

                                                                                                              READERS PREFER PRINT
  72.1%                 58.4%
                           European
                                                36.6%                        29.1%                             “       I can read the magazine anywhere and anytime and
                                                                                                                       not be stuck to my PC. Or just hand to someone else
       Asian                                        Sell Tires                 Hybrid Cars
                                                                                                                       to read an interesting article.” – Owner, President, VP,
                                                                                                                       General Repair Shop (auto, service repair)

  32.5%
 High-performance
                        32.5%
                       Custom/restoration
                                                19.5%
                                                   Body Work
                                                                                43%
                                                                        Fleet Maintenance Services/
                                                                                                               “       I spend too much time on a PC. Reading a magazine
                                                                                                                       is more like downtime and relaxed.” – Instructor /
                                                                           Truck & Trailer Repair                      Educational Facility

                                                                                                               “       I'm 34. I like to read a magazine. Internet ads are fine,
                                                                                                                       but I like a print magazine.” – Technician / Mechanic,
  20.1%
  Municipal fleets
                                                   49%                                                                 General Repair Shop (auto, service repair)
                                                    Welding

                                                  Source: *2021 PTEN Purchasing Study | **2021 PTEN Readership Study

                                                                                                                                                                                   8
MEDIA KIT 2022 - Vehicle Repair
AUDIENCE PURCHASING POWER
WHERE DO YOU PURCHASE TOOLS FROM MOST OFTEN?*

     53.6         %
  Mobile Tool Distributors
                                           21.1%
                                               Online
                                                                               9.4%
                                                                             Auto Parts Stores
                                                                                                                     8%
                                                                                                                   Retail Store
                                                                                                                                                      2.1%
                                                                                                                                                     Bought Used/
                                                                                                                                                     Second Hand
                                                                                                                                                                       4.8%
                                                                                                                                                                           Other

            91%               **
of respondents say they’re more likely to
                                                                                   81%
                                                                   of respondents say PTEN has content
                                                                                                         **
                                                                                                                                                             76%      **
                                                                                                                                          of respondents bought or recommended
trust companies that advertise in PTEN.                                  they can’t find anywhere.                                               products they saw in PTEN.

                                                                                          ACCORDING TO THE AUTO CARE ASSOCIATION,
                                                                                                  TOOLS & EQUIPMENT IS A

                                                                           $10.7 Billion Industry
                                                                                                                                                        ^

              92%                 **
  of respondents say that print magazines
     are the media type that contributes                                                            IS YOUR BRAND TOP OF MIND IN THIS
     most to their purchasing decisions.
                                                                                                           GROWING INDUSTRY?
                             Source: *2020 PTEN Purchasing Study | **Harvey AD-Q Study of the 2021 May issue of PTEN | ^AutoCare Factbook 2020 and Lang Annual 2019

                                                                                                                                                                                   9
MEDIA KIT 2022 - Vehicle Repair
MEET THE INFLUENCERS
EDITORS
                                                                                                                TECHNICAL
                                                                                                                & CONTENT
                                                                                                                EXPERTISE
                                                                                                                Delivering technical and content
                                                                                                                development expertise that ensures
                                                                                                                content is accurate, engaging and
AMANDA SILLIKER, EDITORIAL DIRECTOR                                                                             focused on the topics that professionals
asilliker@endeavorb2b.com                                                                                       need to know about to stay current.
Amanda Silliker is the editor of PTEN and Professional
Distributor magazines. With over a decade in B2B publishing
at Thomson Reuters, Amanda brings significant expertise to
the role, ranging from writing and editing content for print
and web to managing awards programs and speaking at
conferences and industry events.

             EMILY MARKHAM,                                    KAYLA OSCHMANN,                                  IDEATION &
             ASSOCIATE EDITOR
             emarkham@endeavorb2b.com
                                                               ASSOCIATE EDITOR
                                                               koschmann@endeavorb2b.com                        DEVELOPMENT
                                                                                                                Collaborate with our topic experts to
             Emily Markham is an associate editor for PTEN     Kayla Oschmann is an associate editor for
             and Professional Distributor magazines, and       PTEN and Professional Distributor magazines,     develop topics that will attract target
             VehicleServicePros.com. In her current role,      and VehicleServicePros.com. Oschmann’s           audiences, validate market perceptions
             Markham writes and edits for the Vehicle          professional writing career stems from a         and ensure content marketing success.
             Repair Group, and manages the group’s social      background in journalism and public relations.
             media content.

CONTRIBUTORS
             SCOTT BROWN,                                      CHRIS GROFF,                                     AWARD-WINNING
             TECHNICAL EDITOR
             Scott Brown is an ASE Master Certified
                                                               TECHNICAL EDITOR
                                                               Chris Groff is a technician with Lykon           CONTENT
                                                                                                                2020 Azbee Awards
             L1 Technician and has over 37 years of            Automotive in Pennsylvania and runs the
             professional service industry experience. He      Science of Diagnostics channel on YouTube.       Regional Bronze (Upper Midwest)
             is an independent shop owner in Southern          Groff has 15 years experience in the industry    Front Cover - Special Issue or Supplement
             California and is engaged at various levels       and attended the Pennsylvania College of         Product Showcase Cover
             within the industry.                              Technology for Caterpillar diesel.

                                                                                                                                                            10
FOCUSED CONTENT

PROVIDING INDUSTRY-LEADING                          TRACKING AUTOMOTIVE AFTERMARKET                        OUR SPECIAL CONNECTION WITH THE
TECHNICAL EXPERTISE                                 TRENDS                                                 SERVICE REPAIR COMMUNITY
• Technical knowledge and hands-on expertise from   •   Diagnostic tools                                   • #1 magazine for tools and equipment
  our editors and contributors                      •   ADAS repair and calibration                        • Technical Editor Scott Brown who has real-world
• Tool reviews                                      •   Hybrid and electric vehicles                         experience and knowledge
• Scan Tool Spec Guide                              •   Evolving vehicle technologies                      • Technical how-to webinars
• Tool Briefing column by Chris Groff               •   Innovative tools for easier repairs                • ASE certification training
• Diagnostic Tech column by Scott Brown                                                                    • The Best Young Tech Award program
• Tips and tricks for how to use new tools                                                                 • Social media engagement and outreach
• Video demonstrations of new products in action                                                           • Dedicated service repair channel on
• Blogs by industry experts                                                                                  VehicleServicePros.com
• Case studies on how to complete challenging                                                              • Involvement with industry associations
  repairs

MULTIMEDIA CONTENT APPROACH                         NEW PRODUCT DEVELOPMENT &                              ATTENDING EVENTS AND OFFERING
• VehicleServicePros.com                            INNOVATION                                             REAL-TIME COVERAGE
• Print publication                                 • In-depth tool reviews from in-the-field technician   •   AAPEX & SEMA
• Social media — Facebook, Twitter, LinkedI,          review panel                                         •   Matco Expo
  Instagram                                         • New products with helpful customer reviews           •   ETI Tool Tech
• Video network and YouTube content                 • Awards programs that identify most ground-           •   Mac Tool Fair
• Newsletters                                         breaking product innovations                         •   Cornwell Tool Rally
• Webinars & training                               • New tool innovations videos with PTEN editor         •   Auto Care Association Leadership Days
                                                    • Deep dive into new products from popular
                                                      categories including diagnostic tools; power
                                                      tools and air tools; lifts, jacks, and stands; and
                                                      battery equipment
                                                                                                                                                               11
EDITORIAL CALENDAR
                            February                  March                     April                       May                      June             DIAGNOSTIC TECH
                                                                                                                                                      This column written by Scott Brown
     Tool Briefing    Electric & Hybrid Work       A/C Service           Aftermarket Profile            Tire Service                 ADAS             offers shop owners and technicians
                                                                                                                                                      insight into some of the latest
                                                                                                  Safety, Personal Gear, &                            diagnostic trends and products.
Category Spotlight    Battery Service Tools         Scan Tools         Power Tools & Air Tools                               Lifts, Jacks, & Stands
                                                                                                          Lighting                                    Topics include scan tool care, repair
                                                                                                                                                      information resources, software
                                                                                                     Hybrid & Electric                                subscriptions and more.
   Diagnostic Tech    Advanced Diagnostics        TPMS Service                                                                 Vehicle Security
                                                                                                        Vehicles

      Supplement                                                                                                             Scan Tool Spec Guide
                                                                                                                                                      BIG-TIME BOXES
                                                                        Aftermarket Profile &                                                         This reader favorite features the tool
   Special Section         Advertorials                                                                 Ad-Q Study                                    storage setups submitted by technicians
                                                                             Advertorials
                                                                                                                                                      around the country. We showcase not
Editorial Deadline          12/1/2021                1/4/2022                 2/1/2022                   3/1/2022                  4/1/2022           only the biggest storage solutions, but
                                                                                                                                                      also unique ways that techs store their
          Ad Close          1/4/2022                 2/2/2022                 3/9/2022                   4/6/2022                  5/3/2022           tools. This feature provides readers
                                                                                                                                                      ideas on how to organize their tools, to
Materials Deadline          1/11/2022                2/9/2022                3/16/2022                   4/13/2022                5/10/2022           optimize productivity.
Planned Mail Date           2/10/2022               3/10/2022                4/14/2022                   5/12/2022                 6/9/2022

Bonus Distribution      Matco & Mac Tools             VISION                ETI Tool Tech
                                                                                                                                                      TOOL BRIEFING
                                                                                                                                                      The feature-length article written by
                               July                   August                September                    October                  December            Chris Groff focuses on what tools to
                                                                                                                                                      use for specific repairs and vehicle
                                                   Heavy Duty &                                                               Battery & Electrical    diagnosis. The theme of each month’s
      Tool Briefing     Product Showcase                                  Engine Repair           Digital Inspection Tools
                                                   Diesel Repair                                                                    Service           article focuses on the question of “what
                                                                                                                                                      with” instead of “how to.”
                                                                           Hand Tools &                                         Diagnostic Test
 Category Spotlight                             Tire & Wheel Service                                   Tool Storage
                                                                          Specialty Tools                                         Equipment               TO PARTICIPATE IN TOOL BRIEFING:
                                                                                                                                                          Send a high-resolution image in JPG format,
                                                                                                  Electronic Controls –       Shop Management             along with a written explanation of how the
    Diagnostic Tech                            Programming Services      ADAS Calibration
                                                                                                 Throttle, Brake, Steering        Software                product helps the technician accomplish the
                                                                                                                                                          task to editor@vehicleservicepros.com

                       Product Showcase                                                                                        Diagnostic Process
      Supplement
                                                                                                                                  Supplement
                       Ad Close: 4/30/2022
                                                     Innovation                                         People’s Choice
   Special Section
                       Materials Deadline:
                                                     Awards Winners
                                                                             Great Prize
                                                                                                        Winners & Best
                                                                                                                                PTEN Top 100          TOOL REVIEWS
                           5/7/2022                                          Giveaway                                        AAPEX Editor's Picks     Tool reviews provide real-world
                                                     & Advertorials                                     Young Tech Award
                                                                                                                                                      feedback from PTEN’s experienced
 Editorial Deadline          5/2/2022                6/1/2022                7/1/2022                    8/1/2022                 10/3/2022           panel of technicians.

          Ad Close           6/7/2022                7/6/2022                8/2/2022                    9/7/2022                 10/31/2022               TO PARTICIPATE IN TOOL REVIEWS:
                                                                                                                                                           S end your product to:
Materials Deadline          6/14/2022               7/13/2022                8/9/2022                   9/14/2022                 11/7/2022                 1233 Janesville Ave.,
                                                                                                                                                            Fort Atkinson, WI 53538
 Planned Mail Date          7/14/2022               8/11/2022                9/8/2022                   10/13/2022                12/8/2022                 ATTN: PTEN Tool Review

Bonus Distribution                                                                                     AAPEX/SEMA                    MACS

                                                                                                                                                                                                        12
SPECIAL ISSUES & EVENTS
 ADVERTORIAL                                                                                                   SPECIAL ADVERTISING SECTION                                                                                                                                                                                                                                                          JUNE 2021                                                                                                   $15.00 • July 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Volume 32, Number 6

      Bar’s Leaks® Professional Oil Seal™ Engine
      Oil Burning & Leak Repair (P/N OS-1)
      B   ar’s Leaks® Professional Oil
          Seal™ Engine Oil Burning &
      Leak Repair (P/N OS-1) is a unique
                                                                                also effective in a wide range of other motor applications such as
                                                                                tractors, boats, RVs, motorcycles (including wet clutch), ATVs and
                                                                                lawn equipment.
      combination of synthetic poly-

                                                                                                                                                                                                                                                      SCAN TOOL SPEC GUIDE
                                                                                   Bar’s Leaks Professional Oil Seal Engine Oil Burning & Leak                                                                                                                                                                                                                                                                                                                                  Lang Tools
      mers combined with premium
                                                                                Repair’s no-hassle formula can be added when the oil is low or                                                                                                                                                                                                                                                                                                                            6-pc Pry Bar with Strike
      seal-restoring additives to cre-                                                                                                                                                                                                                                                                                                                                                                                                                                     Cap Set, No. 853-6ST
                                                                                during an oil change and starts to work within 15 minutes of
      ate a long-lasting repair. This                                                                                                                                                                                                                                                                                                                                                                                                                                              Pg.19
                                                                                driving or idling the vehicle. In most cases, the oil leak will be
      professional-grade formula, made
                                                                                repaired with a single dose. An on-package $5 rebate is                                                                                                                                                                                                                                                                                                                                                                      Milwaukee Tool
      in the U.S.A, is a single-solution fix                                                                                                                                                                                                                                                                                                                                                                                                                                                              Rechargeable Magnetic
                                                                                available with purchase and more details can be found at

                                                                                                                                                                                                                                                      2021
      guaranteed to permanently stop                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Headlamp and Task Light
                                                                                autocarerewards.com.                                                                                                                                                                                                                                                                                                                                                                                                            Pg. 25
      all engine oil loss caused by leaks,
      over-consumption and burning.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     T
                                                                                                                                   P.O. Box 187

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  DUC
         The cost-effective product is designed to work with all types                                                           Holly, MI 48442                                                                                                                                                                                                                                                                                                Portacool
      of motor/engine oil, including regular petroleum, high-mileage,

                                                                                                                                                                                                                                                                                                                                                                                                                                                          PRO
                                                                                                                                 1-800-345-6572                                                                                                                                                                                                                                                                                               Jetstream 250
      synthetic blends and fully synthetic formulas. One 16.9 oz. bottle                                                                                                                                                                                                                                                                                                                                                                          Pg. 33
      solves the most common oil consumption problems in all gasoline                                                          barsleaks.com

                                                                                                                                                                                                                                                                                                                                                                                                                                                      021
      and diesel engines in cars, trucks, vans and SUVs, including

                                                                                                                                                                                                                                                                                                                                                                                                                                                  2
      turbocharged, EcoBoost, hybrid and even racing engines. It is                                                                                                                                                                                                                                                                                                                                                           AIRCAT
                                                                                 Circle 75 on card, or enter at “e-inquiry” on VehicleServicePros.com                                                                                                                                                                                                                                                                      1/4” Flex Head
                                                                                                                                                                                                                                                                                                                                                                                                                          Ratchet, No. 811
                                                                                                                                                                                                                                                                                                                                                                                                                               Pg. 28

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Mechanic’s Time Savers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            M527 52” 7-Drawer Heavy Duty
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Toolbox and Workstation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Pg. 37

                                                                                                                                                                                                                                                                                                                                                                                                                                                        Mastercool
                                                                                                                                                                                                                                                                                                                                                                                                                                                      EVAP Diagnostic
                                                                                                                                                                                                                                                                                                                                                                                                                                                   Smoke Machine with
                                                                                                                                                                                                                                                                                                                                                                                                                                                   Internal Compressor,
                                                                                                                                                                                                                                                                                                                                                                                                                                                       No. 43060-EV
                                                                                                                                                                                                                                                                                                                                                                                                                                                          Pg. 15

                                                                                                                                                                                                                                                      A comparative list of functions and features for a large selection                                                                                                                 CTEK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Autel
                                                                                                                                                                                                                                                                                                                                                                                                                                        CS FREE
                                                                                                                                                                                                                                                      of aftermarket scan tools from 23 equipment manufacturers.                                                                                                                         Pg. 51
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     MaxiSYS IA800
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Intelligent ADAS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Calibration
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Expansion Package
                                                                                                                                                                                                                                                      IN ASSOCIATION WITH THE FOLLOWING                                                                                                                                                                                                                                  Pg. 14
             Repairs and prevents coolant leaks                                                                                                                                                                                                       PTEN-AFFILIATED PUBLICATIONS:

             Water Pump Lube
             Corrosion Inhibitors                                                                                                                                                                                                                                                                                              SPONSORED BY:

             Contains                 which stops                                                              barsleaks.com
             overheating and reduces water temperature.
                                        Circle 76 on card, or enter at “e-inquiry” on VehicleServicePros.com

 42   PTEN    APRIL 2018     VehicleServicePros.com
                                                                                                                                                          A snapshot of what tools and equipment shop
                                                                                                                                                             owners and technicians are purchasing.

ADVERTORIALS                                                                                                                                            AFTERMARKET                                     AD-Q STUDY                                    SCAN TOOL                                                                                                                                                         JULY PRODUCT
Showcase detailed                                                                                                                                                                                       Better understand how
content about your
                                                                                                                                                        PROFILE                                         the subscribers of PTEN
                                                                                                                                                                                                                                                      SPEC GUIDE                                                                                                                                                        SHOWCASE ISSUE
                                                                                                                                                        This comprehensive                                                                            PTEN’s Scan Tool Spec                                                                                                                                             The issue is dedicated
product or company                                                                                                                                                                                      view and respond to your
                                                                                                                                                        profile of the automotive                                                                     Guide is the ultimate                                                                                                                                             entirely to products
next to your ad in the                                                                                                                                                                                  advertising. Receive this
                                                                                                                                                        aftermarket provides                                                                          purchasing guide for                                                                                                                                              organized by tool &
February, April and                                                                                                                                                                                     research free when you
                                                                                                                                                        insights from PTEN                                                                            auto repair shops. The                                                                                                                                            equipment categories.
August issues of PTEN.                                                                                                                                                                                  purchase an ad in the May
                                                                                                                                                        readers on tool and                                                                           insert features a matrix                                                                                                                                          Guarantee a product feature
February Ad Close:                                                                                                                                      equipment purchases                             issue of PTEN.                                comparing scan tools.                                                                                                                                             in your category of choice
1/4/2022                                                                                                                                                they’ve made recently or                        Ad Close: 4/6/2022                            Sponsors receive premium                                                                                                                                          and include your company
                                                                                                                                                        plan to make soon.                                                                            visibility in the print and                                                                                                                                       contact information with
April Ad Close:
                                                                                                                                                                                                                                                      online spec guides.                                                                                                                                               a cover position and an
3/9/2022                                                                                                                                                Ad Close: 3/9/2022
                                                                                                                                                                                                                                                                                                                                                                                                                        enhanced listing.
                                                                                                                                                                                                                                                      Ad Close: 4/20/2022
August Ad Close:
                                                                                                                                                                                                                                                                                                                                                                                                                        Ad Close: 4/30/2022
7/6/2022

                                                                                                                                                                                                                                                                                                                                         E
                                                                                                                                                                                                                                                                                                                                               very year since 1999, the PTEN Innovation Awards feature
                                                                                                                                                                                                                                                                                                                                               the newest and most innovative products introduced to the
                                                                                                                                                                                                                                                                                                                                               automotive aftermarket. For 2021, PTEN received 137 submitted
                                                                                                                                                                                                                                                                                                                                         product entries in 23 categories. Throughout the next several pages,

                                                                                                                                                                                                                                         INNOVATION
                                                                                                                                                                                                                                                                                                                                         you'll find product details for the winner in each of those categories.
                                                                                                                                                                                                                                                                                                                                         For more information on the complete list of 2021 nominees, with
                                                                                                                                                                                                                                                                                                                                         full product details, visit: VehicleServicePros.com/2021IANominees.
                                                                                                                                                                                                                                                                                                                                         To view a full list of winners online, visit:
                                                                                                                                                                                                                                                                                                                                         VehicleServicePros.com/2021IAWinners.

                                                                                                                                                                                                                                                                                                                                             WINNERS
                                                                                                                                                                                                                                                                                                                       Rotary Lift
                                                                                                                                                                                                                                                                                                              ARO22 Alignment Lift
                                                                                                                                                                                                                                                                  The Rotary Lift ARO22 Alignment Lift is a high-capacity, open-
                                                                                                                                                                                                                                                                     front alignment lift engineered for passenger vehicles to large
                                                                                                                                                                                                                                                                     work trucks. The lift has a 26” wide platform runway as well as
                                                                                                                                                                                                                                                                       air-operated rolling jacks, including a 9,000-lb capacity front      Innovative Products of America
                                                                                                                                                                                                                                                                    jack and a low-profile, 15,000-lb capacity rear jack. The ARO22         3-pc Specialty Blow Gun Assortment
                                                                                                                                                                                                                                                                   can service everything from low-profile Class 1 passenger vehi-          The Innovative Products of America
                                                                                                                                                                                                                                                                    cles to Class 5 vehicles weighing up to 22,000 lbs. The ARO22 is        3-pc Specialty Blow Gun Assortment,
                                                                                                                                                                                                                                                                            designed to accommodate the widest range of vehicles,           No. 8055, includes a blow-back model,
                                                                                                                                                                                                                                                                     enhance technician productivity, and help boost profitability,         air-bender model, and an air-scraper
                                                                                                                                                                                                                                                                        the company says. The ARO22 is also compatible with other           model. The BlowBack Gun dislodges
                                                                                                                                                                                                                                                                                             alignment systems on the market. 50            and evacuates debris from the bottom
                                                                                                                                                                                                                                                                                                    CATEGORY: Lifts, Jacks, & Stands        of a bolt hole and out of all the
                                                                                                                                                                                                                                                                                                                                            threads. The Air Bender Blow Gun
                                                                                                                                                                                                                                                                                                                                            reaches hard-to-access areas with a
                                                                                                                                                                                                                                                                                                                                            focused, high-pressure, 90-degree angle
                                                                                                                                                                                                                                                                                                                                            output. The Air Scraper Blow Gun is used to remove gasket
                                                                                                                                                                                                                                                                                                                                            materials hardened to a surface. The stainless-steel shaft and
                                                                                                                                                                                                                                                                                                                                            hardened scraper tip combine air pressure and scouring action
                                                                                                                                                                                                                                                                                                                                            to remove and blow away stuck-on debris quickly. The blow
                                                                                                                                                                                                                                                                                                                                            gun tubes are 3/8” in diameter, 7″ in length, and made from
                                                                                                                                                                                                                                                                                                                                            anodized aluminum and stainless steel. 51
                                                                                                                                                                                                                                                                                                                                            CATEGORY: Air Tools

                                                                                                                                                                                                                                                                                                                                           Mitchell 1
                                                                                                                                                                                                                                                                                                                                           ProDemand Estimate Guide
                                                                                                                                                                                                                                                                                                                                           The ProDemand Estimate Guide from Mitchell 1 is designed to save
                                                                                                                                                                                                                                                                                                                                           time for auto repair shops by simplifying the task of writing an estimate.
                                                                                                                                                                                                                                                                                                                                           Labor times, OEM parts pricing, and parts diagrams are consolidated on
                                                                                                                                                                                                                                                                                                                                           a single page, improving on the previous version where information was
                                                                                                                                                                                                                                                                                                                                           delivered in separate tabs. The new streamlined navigation speeds up
                                                                                                                                                                                                                                                                                                                                           the process of estimating by reducing the clicks needed to access items
                                                                                                                                                                                                                                                                                                                                           and provides a trail to quickly return to previous categories. Other
                                                                                                                                                                                                                                                                                                                                           enhancements include automated calculations and the ability to add or
                                                                                                                                                                                                                                                                                                                                           subtract parts in the quote with a single click. 52
                                                                                                                                                                                                                                                                                                                                           CATEGORY: Automotive Software

                                                                                                                                                                                                                                                      20   PTEN     AUGUST 2021        VehicleServicePros.com

BEST YOUNG                                                                                                                                              GREAT PRIZE                                     DIAGNOSTIC                                    INNOVATION
TECH AWARD                                                                                                                                              GIVEAWAY                                        SUPPLEMENT                                    AWARDS
Hosted by Motor Age & PTEN,                                                                                                                             Engage with your customers                      This supplement will                          PTEN is the only
honoring one exceptional                                                                                                                                through the industry’s most                     look at each key step                         publication to feature the
tech who’s moving the service                                                                                                                           exciting contest. Offer a prize                 throughout the diagnostic                     prestigious “Innovation
repair industry forward.                                                                                                                                and promote it in September                     process, from start to finish,                Awards.” The latest
Sponsor to position yourself                                                                                                                            PTEN to drive sales leads,                      providing important insight                   tool and equipment
as an industry leader while                                                                                                                             branding for your company                       with the goal of helping                      innovations are judged by
celebrating the technician’s                                                                                                                            and customer engagement.                        shops increase productivity                   a panel of shop owners
role in a successful shop.                                                                                                                                                                              & billable hours.                             and technicians.
                                                                                                                                                        Sponsor Close: 5/31/2022
Sponsor Close: 4/30/2022                                                                                                                                                                                Ad Close: 10/18/2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           13
PRINT RATES
Display Ad
                         1x                6x              10x             12x              18x             High-Impact Print Positions
Sizes
Spread                 $38,224           $33,469          $28,720         $23,807          $20,528
Full Page              $22,485           $19,690          $16,898         $14,007          $12,076
2/3                    $17,551           $15,895          $13,224         $10,963          $9,456
1/2                    $14,593           $15,154          $10,860         $9,086           $7,836
1/3                    $9,237            $8,255           $6,941          $5,755           $4,962
1/4                    $7,424            $6,566           $5,584          $4,631           $3,994
1/6                    $2,312
Net rates
                                                                                                             Belly Band                               Bind-in Card              Ride-along Outsert
                                                                                                                                                                                    (Polybag)

Print Specifications
                                                                                                                                                           PRODUCT SHOWCASE
                                                                                                                                                           FEATURED LISTING SPECS
                                                                                                                                                            » Product image
                                                                                                                                                            » Product name
                                                                                                                                                            » Company name
                                                                                                                                                            » Company logo
                                                                                                                                                            » 75-100 words of descriptive text

                                                                                                                                                           ADVERTORIAL SPECS
      TWO-PAGE SPREAD                       FULL PAGE               2/3 VERTICAL           1/2 ISLAND           1/2                                        Full Page
       Bleed: 153/4” x 11”                Bleed: 8” x 11”             49/16” x 10”         49/16” x 73/8”   HORIZONTAL                                      » 400-450 words (.doc or .docx)
       Trim: 151/2” x 103/4”             Trim: 73/4” x 103/4”                                                 7” x 47/8”                                    » One or two images in JPG
       Live: 143/8” x 101/4”             Live: 73/8” x 101/4”                                                                                                  or TIFF format at 300dpi
                                                                                                                                                            » Headline
                                                                                                                                                            » Company logo, address, phone
                                                                                                                                                               number and website URL
                                                                                                             PRINT SPECIFICATIONS
                                                                                                             Print Ready PDF is the preferred file         Half Page
                                                                                                             format.                                         » 200-250 words (.doc or .docx)
                                                                                                             If file is more than 10MB, please send        	» One image in JPG or TIFF
                                                                                                             to: jpothlanski@endeavorb2b.com                    format at 300dpi
                                                                                                             using www.wetransfer.com
                                                                                                                                                             » Headline
                                                                                                                                                             » Company logo, address, phone
                                                                                                             SEND AD MATERIALS TO                               number and website URL
                                                                                                             Jane Pothlanski
 1/2 VERTICAL          1/3 SQUARE                  1/3 VERTICAL         1/4 STANDARD                         Production Manager
   33/8” x 10”          49/16” x 47/8”               23/16” x 10”          33/8” x 47/8”                     (224) 324- 8507
                                                                                                             jpothlanski@endeavorb2b.com

                                                                                                                                                                                                 14
WEBSITE ADVERTISING
        VehicleServicePros.com | Advertising that Reaches Decision Makers in the Moment
        Showcase your brand to highly targeted audiences in popular channels with our portfolio of display and rich media banners.

                                                                                                                     CHANNEL TARGETING
VehicleServicePros.com is a trusted brand in the                                                                     Finding all of the information on the latest tools, equipment,
aftermarket and is the digital hub & official website                                     192,770                    replacement parts, and shop operations in the automotive
for PTEN, Motor Age, ABRN, Professional Distributor,                                                                 aftermarket has never been easier. You can be the sole owner of
                                                           Avg. Monthly Website Sessions
and AMBW, providing automotive professionals                                                                         all the advertising real estate in a content category, positioning your
exclusive content, technical training resources, the latest product information, technology                          brand alongside specific, relevant content.
trends, and an audience reach unmatched in the aftermarket.
                                                                                                                     AVAILABLE CHANNELS:
                                                                                                                     » Service Repair                      » Training & Resources
                                                                                                                     » Collision Repair                    » Industry News
DISPLAY BANNERS                                                                                                      » Shop Operations
                                                                                                                     » Distribution
                                                                                                                                                           » Product Guide
Banners appear on the home page and article pages. Standard display banners appear on
desktop, tablet and mobile.

    Ad Type                        Ad Size
    Leaderboard                    970x90; 728x90 & 320x50*
    Billboard                      970x250 & 300x100*
    Pushdown                       970x90, 970x415; 728x90, 728x415; 320x50, 320x415*
    Rectangle                      300x250
    Expanding Rectangle            300x250 & 600x250*
    Half Page                      300x600
    Expanding Half page            300x600 and 600x600*
    Welcome ad                     640x480 & 300x416 or 300x250*
    In-banner video                Click here for specs
                                   Aspect Ratio: 16:9 (4:3 not supported); MP4 or VAST (tag); 30 second max length
    In-article video
                                   Click here for full specs
    Native ad                      1280x720 (or 16:9 ratio), Headline and body copy Click here for full specs
    Reskin                         Contact your Sales Representative for specs
    Video Billboard                Click here for full specs
*
Please provide all sizes listed.

                                                                                                                                                                                               15
WEBSITE ADVERTISING
    VehicleServicePros.com | Standout with High Visibility Positions

HIGH-IMPACT AD POSITIONS

BILLBOARD                                VIDEO BILLBOARD                             PUSHDOWN                                 WELCOME AD
A prominent, highly-visible ad unit      Engaging video experience embedded          Visually appealing ad unit placed at     High-impact ad unit that demands
placed at the top of the website above   into a billboard and placed at the top of   the top of the page, eye-catching        attention when users enter the website.
the content.                             the website above the content.              expansion when user scrolls.

IN-BANNER VIDEO                          IN-ARTICLE VIDEO                            RESKIN
Short videos embedded into a             Video marketing embedded within             Integrates multiple units to frame the
300x250 ad unit, offering a more         editorial content. Offers an immersive,     website and showcase your brand,
engaging user experience.                visual & audio experience that is non-      responsive and flows with content.
                                         intrusive to users.

                                                                                                                                                                        16
NATIVE ADVERTISING
 Replicating Form and Function to Gain Views for Your Content
 Establish credibility, gain views and drive traffic to your website or landing pages with native advertising.

                                                                 NATIVE ADS
                                                                  Feature your high-performing content on our brand site through native
                                                                  ad placements and benefit from our highly trafficked sites that attract qualified
                                                                  professionals. Native ad deliverables include an image + text with URL that link
                                                                  back to your website. Labeled as Sponsored Content and sold on a Share of
                                                                  Voice basis.

                                                                  NATIVE ADS
                                                                  SPONSORED CONTENT
                                                                  Your content in our channels. Sponsored Content with native advertising
                                                                  placements showcase your content in our channels, replicating form and
                                                                  function and attracting users to quality content. Sponsored Content + Native Ad
                                                                  deliverables include one article posted on our brand site, a native ad to drive
                                                                  traffic to the article and display banner ads that will serve on the article page,
                                                                  driving traffic to your website. Clearly labeled as Sponsored Content and sold
                                                                  on a per article basis.

                                                                 NATIVE ADS
                                                                 SPONSORED VIDEO
                                                                  Your high performing video content displayed within our site. Sponsored
                                                                  Video with native advertising placements showcase your content in our
                                                                  channels, replicating form and function and attracting users to quality content.
                                                                  Sponsored Video + Native Ad deliverables include one video posted on our
                                                                  brand site, a native ad to drive traffic to the video and display banner ads that
                                                                  will serve on the article page, driving traffic to your website. Clearly labeled as
                                                                  Sponsored Content and sold on a per video.

VIEW ALL NATIVE PROGRAMS                                                  Contact your sales representative for pricing and specs.
                                                                                                                                                        17
NEWSLETTERS
Established Frequency, Trusted Content and Engaged Audiences
Share your message within a relevant and responsive environment designed to deliver engagement and traffic.

PTEN eNEWSLETTER                                          View Example
                                                                                                                                        MORE INFO:
New product alerts, tool reviews, and industry news for the automotive aftermarket.
3x Weekly (Monday, Wednesday, Friday)                                                                                                   Dimensions/File Sizes:
OPEN RATE: 16.57%                                                                                                                       300x250, 600x100, or Content
Distribution.............................................. 45,816                                                                       Ad (contact sales rep for specs)

                                                                                                                                        Formats Currently Accepted:

AUTO TECH EDU
                                                                                                                                        JPG, PNG
                                                View Example
Essential training and product information for new technicians including training videos/events, Tech Tips, technical articles, and     3rd-Party Ads:
related industry news.                                                                                                                  Tracking URLs for Newsletters:
Monthly (Last Friday)                                                                                                                   Tracker must be embedded in
OPEN RATE: 30.72%                                                                                                                       URL
Distribution................................................ 9,444
                                                                                                                                        Materials due:
                                                                                                                                        Seven business days prior to

DIAGNOSTIC & REPAIR                                             View Example
                                                                                                                                        publication.

Diagnostic and repair info for all vehicle classes, including new product information, technical articles, and related industry news.   Send Newsletter Banner Ads:
Monthly (First Tuesday)                                                                                                                 webtraffic@endeavorb2b.com
OPEN RATE: 29.26%
Distribution.............................................. 43,032

                                                                                                                                                    300x250

                                                                                                                                                    600x100

                                                                                                                                            Content
                                                                                                                                              Ad

                                                                          Source: Publisher’s Own Data

                                                                                                                                                                           18
TRAINING & TEST PREP
                             ASE Study Guides and Top Training Reach Your Target Audience
                             Our technical team presents high-level training and learning opportunities all year long to help technicians and shop owners
                             keep pace with evolving technology and repair trends.

                                                                                                                              WEBINARS &                                                           PRIVATE BRANDING &
                                                                                                                              ON-DEMAND TRAINING                                                   CONTENT LICENSING
                                                                                                                              Each month our technical editors and valued partners                 Take advantage of our content to build out your LMS
                                                                                                                              produce a variety of technical and management related                platform or to private label the ASE Study Guides for
                                                                                                                              training programs that surpass anything offered by our               your brand. Our content licensing opportunities shared
                                                                                                                              competitors, both in quality and viewership. Sponsorships            by Brand Manager James Hwang are vast and can be
                                                                                                                              get your products and brands prime real estate with key              developed to fit your needs.
                                                                                                                              customers.

                                                                                                                              ASE STUDY GUIDES                                                    ACCELERATE
                                                             RegisteR
                                                            to Receive

                                                            technical
                                                              advice
                                                              RegisteR Online at
                                                          MotorAge.com/ForTechs

                             MediuM/Heavy Truck Service

                             T4                  Brakes

                                                                                                                              Updated annually to keep pace with testing criteria, we
                                                                                                                              produce more than 40 ASE Study Guides, edited by ASE                2022 TRAINING EVENT
                                                                                                                              Master Technicians and designed to help thousands                   Join us at ACCELERATE, an in-person training program
                                                                                                                              of professionals prepare for and pass their tests. Insert           for shop professionals, educators, and automotive repair
                                                                                   Background: Getty Images / Martin Diebel

                                                                                                                                                                                                  students. This one-day technical and shop management
w w w. Pa s sTh eAS E .com

                             ISBN 978-1-934855-36-2

                                                                                                                              your ads into these leading training products to reach
                                                                                                                              your intended customers.                                            event will take place in October in the Chicago area
                                                                                                                                                                                                  and include opportunities for sponsors interested in
                                                                                                                              Learn about available advertising opportunities.                    connecting directly with shop personnel.

                                                                                                                                                                                                  Look for more details soon from your sales
                                                                                                                                                                             12
                             ASE STUDY GUIDE RATES                                                                                                                       Placements               representative.
                             Back Cover                                                                                                                                     $20,000
                             Inside From Cover                                                                                                                              $15,000
                             Inside Back Cover                                                                                                                              $15,000
                             Inside Color Full-Page                                                                                                                         $10,000
                             Inside B&W Full-Page                                                                                                                           $7,000
                             ¼-Page Product Spotlight Ads                                                                                                                   $2,500

                                                                                                                                                                                          VIEW MORE ON MOTORAGETRAINING.COM                                  19
DIGITAL RATES
Website Advertising                                                                                              PTEN eNewsletter                                                                                       1
                                                                                                                                                                                                                      Month
Standard Advertising                                                                ROS           Channel*   Position 1: Banner 600x100                                                                                $3,000*
Sizes available: Leaderboard (970x90, 728x90, & 300x50), Medium                                              Position 2: Medium Banner 300x250                                                                         $2,700*
                                                                                  $75 CPM         $85 CPM
Rectangle (300x250), Half Page (300x600)                                                                     Position 3: Banner 600x100                                                                                $2,100*

Expanding Half Page or Rectangle                                                 $100 CPM $110 CPM           Position 4: Medium Banner 300x250                                                                         $1,800*
                                                                                                             Position 5: Medium Banner 300x250                                                                         $1,700*
Expandable options available on Leaderboard, Medium Rectangle and Half Page
                                                                                                             Content Ad                                                                                                $2,500*
High-Impact Advertising                                                             ROS           Channel*   *
                                                                                                                 Sold by day of week for the month (Example: Every Monday in January). Discounts available for frequency.

Billboard (970x250)                                                               $95 CPM $105 CPM
                                                                                                                 Diagnostics & Repair Update eNewsletter (monthly)                                                      1
Pushdown (970x90 & 970x415)                                                      $105 CPM $115 CPM                                                                                                                    Month
Responsive Reskin                                                                $125 CPM $135 CPM           Position 1: Banner 600x100                                                                               $2,900*
                                                                                                             Position 2: Medium Banner 300x250                                                                        $2,700*
Video Billboard                                                                  $175 CPM $185 CPM
                                                                                                             Position 3: Banner 600x100                                                                               $2,000*
In-Banner Video                                                                  $125 CPM $135 CPM
                                                                                                             Position 4: Medium Banner 300x250                                                                        $1,750*
Welcome Ad Exclusive Sponsorship (640x480 & 300x416 or 300x250)                    $3,000/week ROS           Content Ad                                                                                               $2,000*
Available Channels: Service Repair • Collision Repair • Shop Operations • Distribution •
*                                                                                                            *
                                                                                                                 Discounts available for frequency.
Training & Resources • Industry News

                                                                                                                 Auto Tech EDU eNewsletter (monthly)                                                                    1
Native Advertising                                                                                                                                                                                                    Month
Native Ad | Sponsored Content                                                          $1,500                Position 1: Banner 600x100                                                                               $1,695*
Native ad | Sponsored Video                                                            $1,500                Position 2: Medium Banner 300x250                                                                        $1,350*
Native Ad | ROS                                                                        $3,000                Position 3: Banner 600x100                                                                               $1,100*
Native Ad | Service Repair                                                             $2,500                Position 4: Medium Banner 300x250                                                                         $900*
Native Ad | All Other Sections                                                             $850              Content Ad                                                                                               $1,350*
In-Article Video                                                                     $175 CPM                *
                                                                                                                 Discounts available for frequency.
Audience Extension
Display                                                                               $40 CPM                Email Blasts                                                                                     1x            3x
Facebook (Video Available)                                                           $115 CPM                Full List CPM                                                                                   $245           $220
LinkedIn                                                                             $100 CPM                Targeted List CPM                                                                               $450           $400
Audience Extension Pre-roll                                                           $85 CPM                Amplify                                                                                       Priced Per Project

Video & Content Marketing
                                                                                                             Product Showcase eBlast
Tool Review Video                                                                Starting at $9,500
                                                                                                             eBlast featuring 6 products sent to PTEN
Product Insights Video                                                           Starting at $4,500                                                                                                              $1,595
                                                                                                             and Professional Distributor audience
The Trainer Video Sponsorship                                                          $5,950
How-to video sponsorship                                                         Starting at $9,500          Digital Edition                                                                                  1x             6x
Service Done Right video sponsorship                                             Starting at $5,000          Front Cover (Advertiser)                                                                        $850           $750
Tech Tips Video Sponsorship                                                      Starting at $9,500
                                                                                                             Front Cover (Non Advertiser)                                                                   $1,550        $1,450
Shop Talk Video/Podcast                                                          Starting at $7,500
Torque Factor Podcast Sponsorship                                                      $3,000                                                                                                                        All Rates Net
Custom Video                                                                     Priced Per Project
                                                                                                                     FOR FILE SIZE SPECIFICATIONS AND                                           SEND AD MATERIALS TO
Webinar                                                                                                              DIGITAL STANDARDS, CLICK HERE.                                             webtraffic@endeavorb2b.com
Webinar                                                                         Starting at $12,000
Motor Age Training Webinar Sponsorship                                                $12,500
Webchat                                                                          Starting at $7,500
                                                                                                                                                                                                                                     20
MARKETING SOLUTIONS GUIDE
Our portfolio of media and advertising              •   RESEARCH
solutions are built to leverage trusted content     •   ADVERTISING
and high-performing channels. The result is         •   CONTENT MARKETING
successful campaigns that drive conversion for      •   LEAD GENERATION
                                                    •   DIRECT MARKETING
marketers through intelligence gathering, content   •   VIDEO
development, interactive storytelling, targeted     •   EVENTS
campaigns and lead generation.

                                                                            21
RESEARCH
 Start with Insights to Guide your Marketing Strategy
 Rely on our research development and data analysis expertise to ensure your program delivers meaningful and relevant insights.
 Subject matter experts help guide thought leadership topics and ensure statistically valid results from target audiences.

     INDUSTRY                              STATE          OF THE                BRAND                                VIRTUAL
     INSIGHTS                               MARKET                            PERCEPTION                          FOCUS GROUPS

Leverage research as a lead         Develop thought leadership             Better understand how                  Narrow the gap with
generator by providing your         and generate high-quality              decision-making professionals          customers and target markets
audience with research-             leads with this market-facing          perceive your brand, products          using qualitative marketing
backed data on hot-button           research report that will help your    or solutions. Gauge purchase           research that offers a powerful
issues. Measure pain points,        target audience understand the         intent and deliver insights into the   feedback loop. Led by a trained
organizational impact and future    forces at play and gain insights for   positioning of your brand among        moderator, these structured
outlooks on specific topics, use    smart decision-making.                 your competitors so you can take       discussion sessions stimulate
data points to drive your content                                          your marketing strategy to the next    lively group discussions and
marketing strategy.                                                        level.                                 prompt respondents to share
                                                                                                                  experiences.

                                            CUSTOM RESEARCH Contact your sales representative for more information.

VIEW RESEARCH SOLUTIONS
                                                                                                                                                    22
CONTENT MARKETING &
   LEAD GENERATION
   Drive Engagement and Build Credibility with Quality Content
   Engage target audiences with content that tells your story, addresses challenges and offers insight. Partner with
   us to ensure the right content is in front of the right audience and benefit from high quality lead generation.

STRATEGY & PLANNING                           CONTENT CREATION                              LEAD GENERATION
Cohesive, relevant, and masterfully           Leveraging in depth analytics and             Generating high-quality leads requires
designed content marketing programs           tapping into subject matter experts           understanding the priorities of target
have powerful impact. Our team of             ensures that the content we create            audiences and expertise in successful
content, marketing, and digital experts       gets noticed. Our portfolio of solutions      marketing strategies. Our team is
know our industries and understand            offers short and long form content            passionate about the markets we serve,
the trends; we craft programs that drive      types, all backed by stellar marketing        has deep understanding about the trends
engagement with your target markets and       and design support. We help marketers         that are shaping the future and leverages
deliver on time and to goal.                  efficiently create lead generation assets     behavioral data to deliver successful
                                              that can be promoted to our audiences         programs that meet goals.
                                              and in brand channels.

VIEW CONTENT MARKETING & LEAD GENERATION SOLUTIONS
                                                                                                                                        23
SHORT FORM CONTENT
 A Must-Have for Content Marketing Success
 Easy-to-execute content types, condensed deliverables and design services make short form content a go-to for savvy
 marketers. Promotional campaigns that engage busy decision makers, delivering the highlights while positioning your
 brand as a source for helpful information.

      ASK THE                               FAQS                         TOP TIPS                      INFOGRAPHICS
      EXPERT
Shine a light on your in-         Answer common questions           Feature 5 to 10 brief tips or      Draw a wider viewing
house expertise and position      about a particular topic,         steps, with graphic design, that   audience with one of the most
your brand with thought           issue or trend and convey         will help your audience better     popular forms of content on
leadership with this quick-hit    your industry expertise. Our      understand a topic or guide them   the web today. Powerful for
asset built off of an interview   proven format creates high-       toward a purchase decision.        helping users translate data
conducted by our subject          quality content while requiring                                      into insights and a great tool for
matter expert.                    minimal deliverables from your                                       increasing social engagement
                                  product team.                                                        and sharing.

VIEW SHORT FORM CONTENT SOLUTIONS
                                                                                                                                            24
LONG FORM CONTENT
 Deliver Solutions for the Most Complex Challenges
 Complex topics require long form content that addresses very specific needs to help accelerate decision making. Promotional
 campaigns built to target decision makers and influencers leverage our 1st party data and insights.

  WHITE PAPERS                                      EBOOKS                               CASE STUDIES
Introduce emerging technologies,           Help solve problems and deliver            Bring to the forefront an outside
expand on research results or              know-how through a fully                   perspective on your solutions.
explain a complex topic with a             designed eBook format. Leverage            Showcase success stories from real
white paper hosted on our site. This       our existing high-performing content       customers and deliver an authentic
content type is useful for driving         to create a collection of valuable         representation of your solutions and
prospects through the consideration        evergreen articles on a compelling         challenges they can solve.
phase and accelerating purchase            topic that is relevant to audiences.
decisions.

VIEW LONG FORM CONTENT SOLUTIONS
                                                                                                                               25
VIDEO
Turn to the technical experts to get the most out of video.
In our mission to advance the automotive service professional, the Vehicle Repair Group provides our audience real-world
technical information and service/repair solutions. Our content creators are all experienced technicians, and all share a
common goal - to provide the training and resources today’s working professional needs to remain competitive in an ever-
increasingly technical field. This is what sets us apart.

        TECH TIPS                                                       THE TRAINER
        An educational video we work closely with the client to         Director of Training Pete Meier’s monthly how-to video
        create in order to showcase their tool/product.                 appearing online and featured in the magazine.
        VIEW EXAMPLE                                                    VIEW EXAMPLE

        PRODUCT INSIGHTS                                                SHOP TALK (QUICKCHAT)
        Bring your product announcement to life with the video          An interview format series hosted by Pete Meier offering
        that highlights everything that sets your part or tool apart.   a way to showcase a new product or service offering.
        VIEW EXAMPLE                                                    VIEW EXAMPLE

        TOOL REVIEWS                                                    TORQUE FACTOR PODCAST
        Feature your product in a video tool review with an             Podcast, hosted by Scott Brown, covering industry
        industry expert.                                                issues, new technology, and the latest tools.
        VIEW EXAMPLE                                                    VIEW EXAMPLE

        SERVICE DONE RIGHT
        An educational video series that focuses on performing
        a service or repair the right way.
        VIEW EXAMPLE
VIDEO
Creative Solutions for Video at any Budget
Rely on our technology platforms, proven techniques and design skills to create video that gets views. Choose from a variety
of formats that are designed to meet your goals and suitable for multi-channel content strategy.

        QUICKCHAT VIDEO                                             PRODUCT & SOLUTION VIDEO
        Capture key insights from your experts through              Deliver a quick and engaging perspective on
        these 10-15 minute editorially-driven video                 your product or solution’s key attributes and the
        interviews that help to deliver broader context to the      challenges it helps address. Collaborate with our
        issues being covered. Leverage our topic expertise,         experienced video producers to create high-impact
        technology platform and light video editing to create a     product videos and images that enhance your product
        powerful video asset.                                       launch and sales strategy.

        EXPLAINER VIDEO                                             CUSTOM VIDEO PRODUCTION
        Break down complex topics into simple and easy-             Take control of your video content strategy,
        to-digest animated videos that are 30-45 seconds            optimizing the medium to best serve your brand
        long. This alternative video type requires minimal          and your marketing goals. Our team of production
        deliverables from you, making for easy, cost effective      and design experts will consult with you to create video
        production. Great for social promotions.                    that reflects your brand, tells your story, and showcases
                                                                    your products and services.

VIEW VIDEO SOLUTIONS
CUSTOM LEAD GEN
Lead Generation Programs Built for Your Goals
Programs that are the perfect combination of push and pull marketing to ensure maximum
ROI and high-quality leads. Promotional campaigns custom built to meet your objectives and
exclusively branded environments that showcase your best content.

CONTENT SYNDICATION PROGRAMS
Syndicate your valuable thought leadership content across our brand channels and reach highly
relevant audiences with interest in the topic. Registration is required to view the content and campaign
report metrics are provided with full contact information for each lead.

AMPLIFY
Accelerate the decision-making process and guide prospects with this 3 step lead nurturing program that
leverages unique email promotions and landing pages to engage an audience based on your specific criteria.

CONTENT ENGAGEMENT CENTERS
Aggregate your premium content and lead gen assets into a digital hub designed to accelerate decision
making through an immersive experience where prospects can self-educate, content binge and nurture
themselves. Benefit from increased conversion rates and more sales ready leads.

STORYDESIGN
Tell your story with a visual approach and take your in-depth content marketing asset (White Paper, eBook or
Webinar) to the next level, hosting it surrounded by interactive graphics and video to deliver deep engagement
from target audiences.

VIEW CUSTOM LEAD GEN SOLUTIONS
                                                                                                                 28
WEBINARS
 Proven Formats that Generate Highly Qualified Leads
 Unique formats, subject matter experts and engaged audiences that are looking for answers to their biggest challenges.
 Promotional campaigns target the audience you want and engagement metrics help you score leads.

   WEBINARS                         WEBCHATS                            VIRTUAL                               WEBINAR
   Position your company            Rethink traditional                 ROUND                                 EXECUTIVE
   as an industry expert
   and connect with
                                    hour-long webinars
                                    and engage busy
                                                                        TABLE                                 SUMMARY
                                                                        Assemble your team of                 Gain greater return
   prospects who are seeking        decisionmakers with
                                                                        topic experts and give                on your webinar
   education on a key topic or      30 minutes of topic-
                                                                        users the opportunity                 investment by engaging
   solution to their challenge.     based conversation
                                                                        to connect through a live             leads immediately
   Create powerful, engaging        and interactivity.
                                                                        streaming experience.                 after your event with this
   content that generates           This new, video-based
                                                                        Perfect for delivering                customer developed
   qualified leads and allows       format features your
                                                                        industry know-how from                Executive Summary and
   you to connect with              subject matter expert
                                                                        a variety of perspectives             series of three emails to
   decision makers.                 generating powerful
                                                                        and helping professionals             webinar registrants.
   Includes: Promotional Program,   thought leadership while
                                                                        understand the impact of              Includes: 2 page Executive Summary,
   Lead Information, 2 Custom       generating leads.
                                                                        industry trends.                      3x Post Event Email Campaign,
   Questions, Engagement Metrics                                                                              Engagement Metrics
                                                                        Includes: Promotional Program, Lead
                                    Includes: Promotions of two         Information, 2 Custom Questions,
                                    dedicated emails to audience        Engagement Metrics
                                    size of 10,000, Lead Information,
                                    1 Custom Question, Engagement
                                    Metrics

VIEW WEBINAR SOLUTIONS
                                                                                                                                                    29
VIRTUAL EVENT SERVICES
 Reimagine Your Virtual Event Strategy
 The secret is out — digital marketers have discovered the power of virtual events & online learning as an opportunity to con-
 nect, engage and attract customers. Unfortunately, creating an immersive virtual event experience that delivers quality leads
 and insightful engagements is not as easy as it seems. That is where we can help! Our virtual events team has produced 60+
 virtual events, ranging from 2-hour roundtables to 5-day conference events. We are going beyond the standard “virtual trade
 show floor” that you have seen for over a decade and focusing on immersive experiences, that deliver meaningful networking
 and content experiences.

                      CONSULTING                                                    SPEAKER MANAGEMENT
                      Our virtual event playbook & experienced                      Let us you organize and coordinate speaker
                      team helps you kick off your virtual event at                 materials, dress rehearsals and recording of
                      faster pace to ensure you have built a solid                  sessions.. Additional options for recruitment
                      concept to meet your KPIs.                                    of speakers or editorial moderation.

                      PLATFORM SELECTION                                            PRODUCTION & REPORTING
                      With hundreds of event platforms, how do                      Watch your event come to life when
                      you know which one to choose? Good news                       production team builds and updates the new
                      we already vetted multiple platforms to                       event platform. Based on predetermined
                      help you select the right one that creates an                 metrics we will build out a lead report and
                      unique user engagement experience and                         overall event performance overview.
                      meets your business needs.

                      PROJECT MANAGEMENT                                            MARKETING
                      Did you know the average time it takes for                    Utilizing our database with demographic and
                      develop 2-day virtual events is over 350                      behavioral data; we will create a marketing
                      hours? Let us help your company mange the                     plan to assist with your attendee promotional
                      day-to-day logistics to ensure event deadlines                efforts. Plans can include targeted email,
                      are met.                                                      online, social and print marketing.

VIEW VIRTUAL EVENT SERVICES
                                                                                                                                    30
DIRECT & TARGETED MARKETING
 Leverage our First-Party Data Through Direct & Targeted Marketing
 Target prospects or customers with highly effective campaigns that zero in on decision makers and keep you top of mind.
 Leverage our brand list or tap into Endeavor’s database of over 9 million professionals all with first-party data insights.

         THIRD PARTY EMAILS                               AUDIENCE EXTENSION
         Using our first-party data and insights          Partner with our team of engagement marketers and data
         we reach your targeted audience through          analysts to build custom campaigns that will target business
         personalized emails. Our team of direct          decision makers in our in-house channels and extended
         marketing experts will set up and deploy         networks based on your criteria.
         HTML email that attracts decision makers. Full
         reporting metrics provided. Privacy compliant.       WEBSITES & MOBILE
                                                              Leverage our 1st party data and create campaigns targeting
                                                              the business decision makers who match your criteria on websites
                                                              and social ONLY to those who fit your targeted profile.
         PROGRAMMATIC                                         Includes: Banner, Native, and Video Pre-Roll on Professional Websites & Mobile.

         GUARANTEED
         Programmatic Guaranteed deals provide
         you with an automated buying solution
                                                              SOCIAL
                                                              Drive higher CTR% and conversions using Facebook, Instagram
         to place your display banner ads on our
                                                              and LinkedIn. We’ll manage your campaign using your banner,
         sites. Programmatic Guaranteed deals allow
                                                              video and native ads and create targets based on our first party data.
         you to execute your campaign directly with
                                                              Includes: Banner, Native, and Video Pre-Roll on Professional Websites & Mobile.
         us, while eliminating the manual process of
         sending us your creative, troubleshooting any
         discrepancies, giving you piece of mind that
         your ads will display to your target audience
                                                                              CONNECTED TV (CTV)
                                                                              Target and deliver your :15 or :30 second video on connected
         and removes the hassle of dealing with                               TVs and streaming apps using our B2B IP targeting methods and
         multiple invoices.                                                   validated data sources.
                                                                              Includes: Video Placement only

VIEW DIRECT & TARGETED MARKETING SOLUTIONS
                                                                                                                                                31
CONTACTS

SALES                                                  CONTACTS
    MULTIMEDIA ACCOUNT EXECUTIVE | TOOLS & EQUIPMENT              VICE PRESIDENT, VEHICLE REPAIR GROUP
    Cortni Jones                                                  Kylie Hirko
    920-568-8391 | cjones@endeavorb2b.com                         630-253-4034 | khirko@endeavorb2b.com

    MULTIMEDIA ACCOUNT EXECUTIVE | TOOLS & EQUIPMENT              PRINT PRODUCTION MANAGER
    Diane Braden                                                  Jane Pothlanski
    920-568-8364 | dbraden@endeavorb2b.com                        224 324- 8507 | jpothlanski@endeavorb2b.com
    MULTIMEDIA ACCOUNT EXECUTIVE | TOOLS & EQUIPMENT              DIGITAL AD MATERIALS COORDINATOR
    Mattie Gorman-Gruel                                           webtraffic@endeavorb2b.com
    920-563-1636 | mgorman@endeavorb2b.com
    MULTIMEDIA ACCOUNT EXECUTIVE

                                                       BRAND RESOURCES
    Lisa Mend
    949-259-5654 | lmend@endeavorb2b.com
                                                       BRAND WEBSITE: VehicleServicePros.com
    MULTIMEDIA ACCOUNT EXECUTIVE
    Michael Parra                                      MARKETING WEBSITE: vehiclerepair.endeavorb2b.com
    704-618-6145 | mparra@endeavorb2b.com
    MULTIMEDIA ACCOUNT EXECUTIVE                       FACEBOOK: facebook.com/ptenmagazine
    Paul Ropski                                        LINKEDIN: linkedin.com/company/professional-equipment-tool-news
    815-255-4118 | propski@endeavorb2b.com             TWITTER: twitter.com/vehiclesrvcpros
                                                       INSTAGRAM: instagram.com/ptenmagazine
    INSIDE SALES REPRESENTATIVE
    James Hwang
    801-823-1704 | jhwang@endeavorb2b.com
                                                           CONTACT OUR SALES REPRESENTATIVES
                                                             TO DISCUSS YOUR MARKETING PLANS                             32
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