MEDIA KIT 2022 - Vehicle Repair
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619,000+ LEADING BRANDS. LEADING THE INDUSTRY. By working with trusted technical experts, providing best-in-class content, and unmatched reach of 600,000+ in the aftermarket, the Vehicle Repair Group is on a mission to advance the automotive service professional. Total Reach in the Automotive Aftermarket WATCH OUR BRAND STORY: bit.ly/vrg-brand-story The magazine automotive repair shop owners and technicians read first to learn Known as the “Voice of the Collision Repair Industry” for decades, every issue of about the latest tools and equipment in the automotive aftermarket that can ABRN delivers high quality news and analysis, business information and cutting increase productivity in the shop and maximize billable hours. edge technical features that assist shops in staying current and profitable. Established in 1899, Motor Age has a century-long heritage of providing shop The only magazine serving the automotive tool and equipment distribution owners and technicians with technical advice and business information to improve channel with best business practices and the latest product information. the day-to-day business of running a shop and correctly repairing vehicles. Motor Age Training offers an extensive library of educational materials designed to VehicleServicePros.com provides automotive professionals exclusive content, help service repair shop owners and technicians expand their skills for servicing the technical training resources, the latest product information, technology trends, complex vehicles of today. and an audience reach unmatched in the aftermarket. ADVERTISING CONNECTION CONTENT LEAD RESEARCH MARKETING GENERATION VISIT OUR MARKETING RESOURCE SITE: VEHICLEREPAIR.ENDEAVORB2B.COM 2
BRAND OVERVIEW PTEN keeps shop owners, technicians, diagnosticians, and tool junkies ‘in-the-know’ about current and future repair needs, including new-to-market products, technology, and trends they can only find here. APPROXIMATELY 310,000 * INDUSTRY PROFESSIONALS 100% ** LOOK TO PTEN TO LEARN ABOUT THE LATEST TOOLS AND EQUIPMENT IN PERSONAL DIRECT REQUEST THE AUTOMOTIVE AFTERMARKET. (PDR) PRINT SUBSCRIBERS 72.9%*** 95%*** 40 minutes» Of subscribers say their Of subscribers have Average time spent 2021 tool and equipment purchasing power for tools reading an issue of PTEN. budget is the same as or and shop equipment. higher than 2020. 86%++ 95%++ 71.8%++ Of subscribers turn to PTEN Of subscribers agree having Of subscribers ask mobile first for the latest tool and the right tools & equipment tool distributors about equipment information. helps increase billable hours. products they see in PTEN. Source: *Publisher’s Own Data | »Harvey AD-Q Study of the 2021 May issue of PTEN | ++2021 PTEN Readership Study | ***2020 PTEN Purchasing Study 3
#1 TRUSTED BY OUR READERS Magazine for Tools & Equipment WHEN LOOKING FOR THE LATEST TOOL AND WHICH MAGAZINE GIVES EQUIPMENT INFORMATION, WHICH MAGAZINE SUBSCRIBERS THE BEST DO SUBSCRIBERS TURN TO FIRST? TOOL INFORMATION? 85.9% 82.6% 4% MOTOR AGE 6.7% MOTOR AGE AUTOMOTIVE SERVICE AUTOMOTIVE SERVICE 4% PROFESSIONAL 4.7% PROFESSIONAL 2.7% TECHSHOP 3.4% RATCHET + WRENCH 2% RATCHET + WRENCH 2% TECHSHOP 0.7% SHOP OWNER 0.7% SHOP OWNER 0.7% AUTOINC. 0% AUTOINC. Source: 2021 PTEN Readership Study 4
PTEN TOTAL AUDIENCE PTEN is the magazine automotive repair shop owners and technicians read first to learn about the latest tools and equipment in the automotive aftermarket that can increase productivity in the shop and maximize billable hours. Magazine Reach 325,707 100,100 Average Monthly Reach PTEN Magazine Subscribers NEWSLETTER REACH WEBSITE REACH EMAIL MARKETING REACH 104,135 110,199 38,563 PTEN Newsletter Subscribers Avg. Monthly Website Sessions PTEN Email Marketing Avg. 7,438 405 650 2,780 LinkedIn YouTube Facebook Instagram Source: Publisher’s Own Data 5
AUDIENCE INSIGHTS PRIMARY BUSINESS SERVICE BAYS General Repair Shop 1-3 Service Bays 56.6% 34.6% Specialty Repair Shop 4-9 Service Bays 46.4% 16.9% 10+ Service Bays Distributor 15.9% 4.3% New Car or Truck Dealership 2.9% TECHNICIANS 1-4 Technicians PURCHASE INFLUENCE 5-9 Technicians 67.1% Hand Tools 20.5% 88.0% 10+ Technicians Power Tools and/or Air Tools 9.7% 87.8% Shop Equipment and/or Tool Storage 86.8% Lifts, Jacks, Stands 86.8% MAGAZINE/DIGITAL OVERLAP Specialty Tools 86.1% Diagnostic Test Equipment 86.1% Electical System Tools and/or Electrical Testers 84.8% MAGAZINE BOTH DIGITAL Engine Service Tools 23.9% 36.1% 40.1% 84.1% Brake Service Tools & Equipment 83.7% Tire/Wheel Tools and Equipment 78.3% Source: Publisher’s Own Data 6
DIGITAL ENGAGEMENT 104,135 19.52% 0.86% eNewsletter Reach Avg Total Open Rate Avg Total CTR PTEN NEWS UPDATE DIAGNOSTIC & REPAIR UPDATE 45,704 18.93% 0.83% 45,325 29.18% 1.14% Monthly Average Avg. Total Open Rate Avg. Total CTR Monthly Average Avg. Total Open Rate Avg. Total CTR AUTO TECH EDU 13,106 29.10% 1.97% Monthly Average Avg. Total Open Rate Avg. Total CTR PTEN EMAIL MARKETING 38,563 20.48% 0.36% Monthly Average Avg Total Open Rate Avg Total CTR Due to Apple’s iOS 15 update, measured open rates have increased and should not be compared to previous reports. Source: Publisher’s Own Data 7
AUDIENCE PROFILE TYPES OF VEHICLES TYPES OF REPAIRS MOST CRITICAL SUBSCRIBER ISSUES** REPAIRED IN THE SHOP* PERFORMED IN THE SHOP* Finding and keeping qualified technicians 28.5% Access to repair information 18.4% 89.7% 58.6% 78% 79.4% Increasing billable hours Light duty vehicles Medium duty vehicles Under Car Service Underhood Service 15.9% Maintaining training 15.9% 56.1% 56.1% Purchasing up-to-date tools and equipment 25.4 % Heavy duty vehicles/ 18.5 % Heavy equipment/ Import Cars Tire & Wheel Service 8.2 % semi trucks off-road equipment Staying competitive/customer recruitment and retention 6.3 % Other 86.7 % 86.5 % 6.8% 18.8 Motorcycles % 95.4 Domestic % Electrical & Diagnostics Brake Service READERS PREFER PRINT 72.1% 58.4% European 36.6% 29.1% “ I can read the magazine anywhere and anytime and not be stuck to my PC. Or just hand to someone else Asian Sell Tires Hybrid Cars to read an interesting article.” – Owner, President, VP, General Repair Shop (auto, service repair) 32.5% High-performance 32.5% Custom/restoration 19.5% Body Work 43% Fleet Maintenance Services/ “ I spend too much time on a PC. Reading a magazine is more like downtime and relaxed.” – Instructor / Truck & Trailer Repair Educational Facility “ I'm 34. I like to read a magazine. Internet ads are fine, but I like a print magazine.” – Technician / Mechanic, 20.1% Municipal fleets 49% General Repair Shop (auto, service repair) Welding Source: *2021 PTEN Purchasing Study | **2021 PTEN Readership Study 8
AUDIENCE PURCHASING POWER WHERE DO YOU PURCHASE TOOLS FROM MOST OFTEN?* 53.6 % Mobile Tool Distributors 21.1% Online 9.4% Auto Parts Stores 8% Retail Store 2.1% Bought Used/ Second Hand 4.8% Other 91% ** of respondents say they’re more likely to 81% of respondents say PTEN has content ** 76% ** of respondents bought or recommended trust companies that advertise in PTEN. they can’t find anywhere. products they saw in PTEN. ACCORDING TO THE AUTO CARE ASSOCIATION, TOOLS & EQUIPMENT IS A $10.7 Billion Industry ^ 92% ** of respondents say that print magazines are the media type that contributes IS YOUR BRAND TOP OF MIND IN THIS most to their purchasing decisions. GROWING INDUSTRY? Source: *2020 PTEN Purchasing Study | **Harvey AD-Q Study of the 2021 May issue of PTEN | ^AutoCare Factbook 2020 and Lang Annual 2019 9
MEET THE INFLUENCERS EDITORS TECHNICAL & CONTENT EXPERTISE Delivering technical and content development expertise that ensures content is accurate, engaging and AMANDA SILLIKER, EDITORIAL DIRECTOR focused on the topics that professionals asilliker@endeavorb2b.com need to know about to stay current. Amanda Silliker is the editor of PTEN and Professional Distributor magazines. With over a decade in B2B publishing at Thomson Reuters, Amanda brings significant expertise to the role, ranging from writing and editing content for print and web to managing awards programs and speaking at conferences and industry events. EMILY MARKHAM, KAYLA OSCHMANN, IDEATION & ASSOCIATE EDITOR emarkham@endeavorb2b.com ASSOCIATE EDITOR koschmann@endeavorb2b.com DEVELOPMENT Collaborate with our topic experts to Emily Markham is an associate editor for PTEN Kayla Oschmann is an associate editor for and Professional Distributor magazines, and PTEN and Professional Distributor magazines, develop topics that will attract target VehicleServicePros.com. In her current role, and VehicleServicePros.com. Oschmann’s audiences, validate market perceptions Markham writes and edits for the Vehicle professional writing career stems from a and ensure content marketing success. Repair Group, and manages the group’s social background in journalism and public relations. media content. CONTRIBUTORS SCOTT BROWN, CHRIS GROFF, AWARD-WINNING TECHNICAL EDITOR Scott Brown is an ASE Master Certified TECHNICAL EDITOR Chris Groff is a technician with Lykon CONTENT 2020 Azbee Awards L1 Technician and has over 37 years of Automotive in Pennsylvania and runs the professional service industry experience. He Science of Diagnostics channel on YouTube. Regional Bronze (Upper Midwest) is an independent shop owner in Southern Groff has 15 years experience in the industry Front Cover - Special Issue or Supplement California and is engaged at various levels and attended the Pennsylvania College of Product Showcase Cover within the industry. Technology for Caterpillar diesel. 10
FOCUSED CONTENT PROVIDING INDUSTRY-LEADING TRACKING AUTOMOTIVE AFTERMARKET OUR SPECIAL CONNECTION WITH THE TECHNICAL EXPERTISE TRENDS SERVICE REPAIR COMMUNITY • Technical knowledge and hands-on expertise from • Diagnostic tools • #1 magazine for tools and equipment our editors and contributors • ADAS repair and calibration • Technical Editor Scott Brown who has real-world • Tool reviews • Hybrid and electric vehicles experience and knowledge • Scan Tool Spec Guide • Evolving vehicle technologies • Technical how-to webinars • Tool Briefing column by Chris Groff • Innovative tools for easier repairs • ASE certification training • Diagnostic Tech column by Scott Brown • The Best Young Tech Award program • Tips and tricks for how to use new tools • Social media engagement and outreach • Video demonstrations of new products in action • Dedicated service repair channel on • Blogs by industry experts VehicleServicePros.com • Case studies on how to complete challenging • Involvement with industry associations repairs MULTIMEDIA CONTENT APPROACH NEW PRODUCT DEVELOPMENT & ATTENDING EVENTS AND OFFERING • VehicleServicePros.com INNOVATION REAL-TIME COVERAGE • Print publication • In-depth tool reviews from in-the-field technician • AAPEX & SEMA • Social media — Facebook, Twitter, LinkedI, review panel • Matco Expo Instagram • New products with helpful customer reviews • ETI Tool Tech • Video network and YouTube content • Awards programs that identify most ground- • Mac Tool Fair • Newsletters breaking product innovations • Cornwell Tool Rally • Webinars & training • New tool innovations videos with PTEN editor • Auto Care Association Leadership Days • Deep dive into new products from popular categories including diagnostic tools; power tools and air tools; lifts, jacks, and stands; and battery equipment 11
EDITORIAL CALENDAR February March April May June DIAGNOSTIC TECH This column written by Scott Brown Tool Briefing Electric & Hybrid Work A/C Service Aftermarket Profile Tire Service ADAS offers shop owners and technicians insight into some of the latest Safety, Personal Gear, & diagnostic trends and products. Category Spotlight Battery Service Tools Scan Tools Power Tools & Air Tools Lifts, Jacks, & Stands Lighting Topics include scan tool care, repair information resources, software Hybrid & Electric subscriptions and more. Diagnostic Tech Advanced Diagnostics TPMS Service Vehicle Security Vehicles Supplement Scan Tool Spec Guide BIG-TIME BOXES Aftermarket Profile & This reader favorite features the tool Special Section Advertorials Ad-Q Study storage setups submitted by technicians Advertorials around the country. We showcase not Editorial Deadline 12/1/2021 1/4/2022 2/1/2022 3/1/2022 4/1/2022 only the biggest storage solutions, but also unique ways that techs store their Ad Close 1/4/2022 2/2/2022 3/9/2022 4/6/2022 5/3/2022 tools. This feature provides readers ideas on how to organize their tools, to Materials Deadline 1/11/2022 2/9/2022 3/16/2022 4/13/2022 5/10/2022 optimize productivity. Planned Mail Date 2/10/2022 3/10/2022 4/14/2022 5/12/2022 6/9/2022 Bonus Distribution Matco & Mac Tools VISION ETI Tool Tech TOOL BRIEFING The feature-length article written by July August September October December Chris Groff focuses on what tools to use for specific repairs and vehicle Heavy Duty & Battery & Electrical diagnosis. The theme of each month’s Tool Briefing Product Showcase Engine Repair Digital Inspection Tools Diesel Repair Service article focuses on the question of “what with” instead of “how to.” Hand Tools & Diagnostic Test Category Spotlight Tire & Wheel Service Tool Storage Specialty Tools Equipment TO PARTICIPATE IN TOOL BRIEFING: Send a high-resolution image in JPG format, Electronic Controls – Shop Management along with a written explanation of how the Diagnostic Tech Programming Services ADAS Calibration Throttle, Brake, Steering Software product helps the technician accomplish the task to editor@vehicleservicepros.com Product Showcase Diagnostic Process Supplement Supplement Ad Close: 4/30/2022 Innovation People’s Choice Special Section Materials Deadline: Awards Winners Great Prize Winners & Best PTEN Top 100 TOOL REVIEWS 5/7/2022 Giveaway AAPEX Editor's Picks Tool reviews provide real-world & Advertorials Young Tech Award feedback from PTEN’s experienced Editorial Deadline 5/2/2022 6/1/2022 7/1/2022 8/1/2022 10/3/2022 panel of technicians. Ad Close 6/7/2022 7/6/2022 8/2/2022 9/7/2022 10/31/2022 TO PARTICIPATE IN TOOL REVIEWS: S end your product to: Materials Deadline 6/14/2022 7/13/2022 8/9/2022 9/14/2022 11/7/2022 1233 Janesville Ave., Fort Atkinson, WI 53538 Planned Mail Date 7/14/2022 8/11/2022 9/8/2022 10/13/2022 12/8/2022 ATTN: PTEN Tool Review Bonus Distribution AAPEX/SEMA MACS 12
SPECIAL ISSUES & EVENTS ADVERTORIAL SPECIAL ADVERTISING SECTION JUNE 2021 $15.00 • July 2021 Volume 32, Number 6 Bar’s Leaks® Professional Oil Seal™ Engine Oil Burning & Leak Repair (P/N OS-1) B ar’s Leaks® Professional Oil Seal™ Engine Oil Burning & Leak Repair (P/N OS-1) is a unique also effective in a wide range of other motor applications such as tractors, boats, RVs, motorcycles (including wet clutch), ATVs and lawn equipment. combination of synthetic poly- SCAN TOOL SPEC GUIDE Bar’s Leaks Professional Oil Seal Engine Oil Burning & Leak Lang Tools mers combined with premium Repair’s no-hassle formula can be added when the oil is low or 6-pc Pry Bar with Strike seal-restoring additives to cre- Cap Set, No. 853-6ST during an oil change and starts to work within 15 minutes of ate a long-lasting repair. This Pg.19 driving or idling the vehicle. In most cases, the oil leak will be professional-grade formula, made repaired with a single dose. An on-package $5 rebate is Milwaukee Tool in the U.S.A, is a single-solution fix Rechargeable Magnetic available with purchase and more details can be found at 2021 guaranteed to permanently stop Headlamp and Task Light autocarerewards.com. Pg. 25 all engine oil loss caused by leaks, over-consumption and burning. T P.O. Box 187 DUC The cost-effective product is designed to work with all types Holly, MI 48442 Portacool of motor/engine oil, including regular petroleum, high-mileage, PRO 1-800-345-6572 Jetstream 250 synthetic blends and fully synthetic formulas. One 16.9 oz. bottle Pg. 33 solves the most common oil consumption problems in all gasoline barsleaks.com 021 and diesel engines in cars, trucks, vans and SUVs, including 2 turbocharged, EcoBoost, hybrid and even racing engines. It is AIRCAT Circle 75 on card, or enter at “e-inquiry” on VehicleServicePros.com 1/4” Flex Head Ratchet, No. 811 Pg. 28 Mechanic’s Time Savers M527 52” 7-Drawer Heavy Duty Toolbox and Workstation Pg. 37 Mastercool EVAP Diagnostic Smoke Machine with Internal Compressor, No. 43060-EV Pg. 15 A comparative list of functions and features for a large selection CTEK Autel CS FREE of aftermarket scan tools from 23 equipment manufacturers. Pg. 51 MaxiSYS IA800 Intelligent ADAS Calibration Expansion Package IN ASSOCIATION WITH THE FOLLOWING Pg. 14 Repairs and prevents coolant leaks PTEN-AFFILIATED PUBLICATIONS: Water Pump Lube Corrosion Inhibitors SPONSORED BY: Contains which stops barsleaks.com overheating and reduces water temperature. Circle 76 on card, or enter at “e-inquiry” on VehicleServicePros.com 42 PTEN APRIL 2018 VehicleServicePros.com A snapshot of what tools and equipment shop owners and technicians are purchasing. ADVERTORIALS AFTERMARKET AD-Q STUDY SCAN TOOL JULY PRODUCT Showcase detailed Better understand how content about your PROFILE the subscribers of PTEN SPEC GUIDE SHOWCASE ISSUE This comprehensive PTEN’s Scan Tool Spec The issue is dedicated product or company view and respond to your profile of the automotive Guide is the ultimate entirely to products next to your ad in the advertising. Receive this aftermarket provides purchasing guide for organized by tool & February, April and research free when you insights from PTEN auto repair shops. The equipment categories. August issues of PTEN. purchase an ad in the May readers on tool and insert features a matrix Guarantee a product feature February Ad Close: equipment purchases issue of PTEN. comparing scan tools. in your category of choice 1/4/2022 they’ve made recently or Ad Close: 4/6/2022 Sponsors receive premium and include your company plan to make soon. visibility in the print and contact information with April Ad Close: online spec guides. a cover position and an 3/9/2022 Ad Close: 3/9/2022 enhanced listing. Ad Close: 4/20/2022 August Ad Close: Ad Close: 4/30/2022 7/6/2022 E very year since 1999, the PTEN Innovation Awards feature the newest and most innovative products introduced to the automotive aftermarket. For 2021, PTEN received 137 submitted product entries in 23 categories. Throughout the next several pages, INNOVATION you'll find product details for the winner in each of those categories. For more information on the complete list of 2021 nominees, with full product details, visit: VehicleServicePros.com/2021IANominees. To view a full list of winners online, visit: VehicleServicePros.com/2021IAWinners. WINNERS Rotary Lift ARO22 Alignment Lift The Rotary Lift ARO22 Alignment Lift is a high-capacity, open- front alignment lift engineered for passenger vehicles to large work trucks. The lift has a 26” wide platform runway as well as air-operated rolling jacks, including a 9,000-lb capacity front Innovative Products of America jack and a low-profile, 15,000-lb capacity rear jack. The ARO22 3-pc Specialty Blow Gun Assortment can service everything from low-profile Class 1 passenger vehi- The Innovative Products of America cles to Class 5 vehicles weighing up to 22,000 lbs. The ARO22 is 3-pc Specialty Blow Gun Assortment, designed to accommodate the widest range of vehicles, No. 8055, includes a blow-back model, enhance technician productivity, and help boost profitability, air-bender model, and an air-scraper the company says. The ARO22 is also compatible with other model. The BlowBack Gun dislodges alignment systems on the market. 50 and evacuates debris from the bottom CATEGORY: Lifts, Jacks, & Stands of a bolt hole and out of all the threads. The Air Bender Blow Gun reaches hard-to-access areas with a focused, high-pressure, 90-degree angle output. The Air Scraper Blow Gun is used to remove gasket materials hardened to a surface. The stainless-steel shaft and hardened scraper tip combine air pressure and scouring action to remove and blow away stuck-on debris quickly. The blow gun tubes are 3/8” in diameter, 7″ in length, and made from anodized aluminum and stainless steel. 51 CATEGORY: Air Tools Mitchell 1 ProDemand Estimate Guide The ProDemand Estimate Guide from Mitchell 1 is designed to save time for auto repair shops by simplifying the task of writing an estimate. Labor times, OEM parts pricing, and parts diagrams are consolidated on a single page, improving on the previous version where information was delivered in separate tabs. The new streamlined navigation speeds up the process of estimating by reducing the clicks needed to access items and provides a trail to quickly return to previous categories. Other enhancements include automated calculations and the ability to add or subtract parts in the quote with a single click. 52 CATEGORY: Automotive Software 20 PTEN AUGUST 2021 VehicleServicePros.com BEST YOUNG GREAT PRIZE DIAGNOSTIC INNOVATION TECH AWARD GIVEAWAY SUPPLEMENT AWARDS Hosted by Motor Age & PTEN, Engage with your customers This supplement will PTEN is the only honoring one exceptional through the industry’s most look at each key step publication to feature the tech who’s moving the service exciting contest. Offer a prize throughout the diagnostic prestigious “Innovation repair industry forward. and promote it in September process, from start to finish, Awards.” The latest Sponsor to position yourself PTEN to drive sales leads, providing important insight tool and equipment as an industry leader while branding for your company with the goal of helping innovations are judged by celebrating the technician’s and customer engagement. shops increase productivity a panel of shop owners role in a successful shop. & billable hours. and technicians. Sponsor Close: 5/31/2022 Sponsor Close: 4/30/2022 Ad Close: 10/18/2022 13
PRINT RATES Display Ad 1x 6x 10x 12x 18x High-Impact Print Positions Sizes Spread $38,224 $33,469 $28,720 $23,807 $20,528 Full Page $22,485 $19,690 $16,898 $14,007 $12,076 2/3 $17,551 $15,895 $13,224 $10,963 $9,456 1/2 $14,593 $15,154 $10,860 $9,086 $7,836 1/3 $9,237 $8,255 $6,941 $5,755 $4,962 1/4 $7,424 $6,566 $5,584 $4,631 $3,994 1/6 $2,312 Net rates Belly Band Bind-in Card Ride-along Outsert (Polybag) Print Specifications PRODUCT SHOWCASE FEATURED LISTING SPECS » Product image » Product name » Company name » Company logo » 75-100 words of descriptive text ADVERTORIAL SPECS TWO-PAGE SPREAD FULL PAGE 2/3 VERTICAL 1/2 ISLAND 1/2 Full Page Bleed: 153/4” x 11” Bleed: 8” x 11” 49/16” x 10” 49/16” x 73/8” HORIZONTAL » 400-450 words (.doc or .docx) Trim: 151/2” x 103/4” Trim: 73/4” x 103/4” 7” x 47/8” » One or two images in JPG Live: 143/8” x 101/4” Live: 73/8” x 101/4” or TIFF format at 300dpi » Headline » Company logo, address, phone number and website URL PRINT SPECIFICATIONS Print Ready PDF is the preferred file Half Page format. » 200-250 words (.doc or .docx) If file is more than 10MB, please send » One image in JPG or TIFF to: jpothlanski@endeavorb2b.com format at 300dpi using www.wetransfer.com » Headline » Company logo, address, phone SEND AD MATERIALS TO number and website URL Jane Pothlanski 1/2 VERTICAL 1/3 SQUARE 1/3 VERTICAL 1/4 STANDARD Production Manager 33/8” x 10” 49/16” x 47/8” 23/16” x 10” 33/8” x 47/8” (224) 324- 8507 jpothlanski@endeavorb2b.com 14
WEBSITE ADVERTISING VehicleServicePros.com | Advertising that Reaches Decision Makers in the Moment Showcase your brand to highly targeted audiences in popular channels with our portfolio of display and rich media banners. CHANNEL TARGETING VehicleServicePros.com is a trusted brand in the Finding all of the information on the latest tools, equipment, aftermarket and is the digital hub & official website 192,770 replacement parts, and shop operations in the automotive for PTEN, Motor Age, ABRN, Professional Distributor, aftermarket has never been easier. You can be the sole owner of Avg. Monthly Website Sessions and AMBW, providing automotive professionals all the advertising real estate in a content category, positioning your exclusive content, technical training resources, the latest product information, technology brand alongside specific, relevant content. trends, and an audience reach unmatched in the aftermarket. AVAILABLE CHANNELS: » Service Repair » Training & Resources » Collision Repair » Industry News DISPLAY BANNERS » Shop Operations » Distribution » Product Guide Banners appear on the home page and article pages. Standard display banners appear on desktop, tablet and mobile. Ad Type Ad Size Leaderboard 970x90; 728x90 & 320x50* Billboard 970x250 & 300x100* Pushdown 970x90, 970x415; 728x90, 728x415; 320x50, 320x415* Rectangle 300x250 Expanding Rectangle 300x250 & 600x250* Half Page 300x600 Expanding Half page 300x600 and 600x600* Welcome ad 640x480 & 300x416 or 300x250* In-banner video Click here for specs Aspect Ratio: 16:9 (4:3 not supported); MP4 or VAST (tag); 30 second max length In-article video Click here for full specs Native ad 1280x720 (or 16:9 ratio), Headline and body copy Click here for full specs Reskin Contact your Sales Representative for specs Video Billboard Click here for full specs * Please provide all sizes listed. 15
WEBSITE ADVERTISING VehicleServicePros.com | Standout with High Visibility Positions HIGH-IMPACT AD POSITIONS BILLBOARD VIDEO BILLBOARD PUSHDOWN WELCOME AD A prominent, highly-visible ad unit Engaging video experience embedded Visually appealing ad unit placed at High-impact ad unit that demands placed at the top of the website above into a billboard and placed at the top of the top of the page, eye-catching attention when users enter the website. the content. the website above the content. expansion when user scrolls. IN-BANNER VIDEO IN-ARTICLE VIDEO RESKIN Short videos embedded into a Video marketing embedded within Integrates multiple units to frame the 300x250 ad unit, offering a more editorial content. Offers an immersive, website and showcase your brand, engaging user experience. visual & audio experience that is non- responsive and flows with content. intrusive to users. 16
NATIVE ADVERTISING Replicating Form and Function to Gain Views for Your Content Establish credibility, gain views and drive traffic to your website or landing pages with native advertising. NATIVE ADS Feature your high-performing content on our brand site through native ad placements and benefit from our highly trafficked sites that attract qualified professionals. Native ad deliverables include an image + text with URL that link back to your website. Labeled as Sponsored Content and sold on a Share of Voice basis. NATIVE ADS SPONSORED CONTENT Your content in our channels. Sponsored Content with native advertising placements showcase your content in our channels, replicating form and function and attracting users to quality content. Sponsored Content + Native Ad deliverables include one article posted on our brand site, a native ad to drive traffic to the article and display banner ads that will serve on the article page, driving traffic to your website. Clearly labeled as Sponsored Content and sold on a per article basis. NATIVE ADS SPONSORED VIDEO Your high performing video content displayed within our site. Sponsored Video with native advertising placements showcase your content in our channels, replicating form and function and attracting users to quality content. Sponsored Video + Native Ad deliverables include one video posted on our brand site, a native ad to drive traffic to the video and display banner ads that will serve on the article page, driving traffic to your website. Clearly labeled as Sponsored Content and sold on a per video. VIEW ALL NATIVE PROGRAMS Contact your sales representative for pricing and specs. 17
NEWSLETTERS Established Frequency, Trusted Content and Engaged Audiences Share your message within a relevant and responsive environment designed to deliver engagement and traffic. PTEN eNEWSLETTER View Example MORE INFO: New product alerts, tool reviews, and industry news for the automotive aftermarket. 3x Weekly (Monday, Wednesday, Friday) Dimensions/File Sizes: OPEN RATE: 16.57% 300x250, 600x100, or Content Distribution.............................................. 45,816 Ad (contact sales rep for specs) Formats Currently Accepted: AUTO TECH EDU JPG, PNG View Example Essential training and product information for new technicians including training videos/events, Tech Tips, technical articles, and 3rd-Party Ads: related industry news. Tracking URLs for Newsletters: Monthly (Last Friday) Tracker must be embedded in OPEN RATE: 30.72% URL Distribution................................................ 9,444 Materials due: Seven business days prior to DIAGNOSTIC & REPAIR View Example publication. Diagnostic and repair info for all vehicle classes, including new product information, technical articles, and related industry news. Send Newsletter Banner Ads: Monthly (First Tuesday) webtraffic@endeavorb2b.com OPEN RATE: 29.26% Distribution.............................................. 43,032 300x250 600x100 Content Ad Source: Publisher’s Own Data 18
TRAINING & TEST PREP ASE Study Guides and Top Training Reach Your Target Audience Our technical team presents high-level training and learning opportunities all year long to help technicians and shop owners keep pace with evolving technology and repair trends. WEBINARS & PRIVATE BRANDING & ON-DEMAND TRAINING CONTENT LICENSING Each month our technical editors and valued partners Take advantage of our content to build out your LMS produce a variety of technical and management related platform or to private label the ASE Study Guides for training programs that surpass anything offered by our your brand. Our content licensing opportunities shared competitors, both in quality and viewership. Sponsorships by Brand Manager James Hwang are vast and can be get your products and brands prime real estate with key developed to fit your needs. customers. ASE STUDY GUIDES ACCELERATE RegisteR to Receive technical advice RegisteR Online at MotorAge.com/ForTechs MediuM/Heavy Truck Service T4 Brakes Updated annually to keep pace with testing criteria, we produce more than 40 ASE Study Guides, edited by ASE 2022 TRAINING EVENT Master Technicians and designed to help thousands Join us at ACCELERATE, an in-person training program of professionals prepare for and pass their tests. Insert for shop professionals, educators, and automotive repair Background: Getty Images / Martin Diebel students. This one-day technical and shop management w w w. Pa s sTh eAS E .com ISBN 978-1-934855-36-2 your ads into these leading training products to reach your intended customers. event will take place in October in the Chicago area and include opportunities for sponsors interested in Learn about available advertising opportunities. connecting directly with shop personnel. Look for more details soon from your sales 12 ASE STUDY GUIDE RATES Placements representative. Back Cover $20,000 Inside From Cover $15,000 Inside Back Cover $15,000 Inside Color Full-Page $10,000 Inside B&W Full-Page $7,000 ¼-Page Product Spotlight Ads $2,500 VIEW MORE ON MOTORAGETRAINING.COM 19
DIGITAL RATES Website Advertising PTEN eNewsletter 1 Month Standard Advertising ROS Channel* Position 1: Banner 600x100 $3,000* Sizes available: Leaderboard (970x90, 728x90, & 300x50), Medium Position 2: Medium Banner 300x250 $2,700* $75 CPM $85 CPM Rectangle (300x250), Half Page (300x600) Position 3: Banner 600x100 $2,100* Expanding Half Page or Rectangle $100 CPM $110 CPM Position 4: Medium Banner 300x250 $1,800* Position 5: Medium Banner 300x250 $1,700* Expandable options available on Leaderboard, Medium Rectangle and Half Page Content Ad $2,500* High-Impact Advertising ROS Channel* * Sold by day of week for the month (Example: Every Monday in January). Discounts available for frequency. Billboard (970x250) $95 CPM $105 CPM Diagnostics & Repair Update eNewsletter (monthly) 1 Pushdown (970x90 & 970x415) $105 CPM $115 CPM Month Responsive Reskin $125 CPM $135 CPM Position 1: Banner 600x100 $2,900* Position 2: Medium Banner 300x250 $2,700* Video Billboard $175 CPM $185 CPM Position 3: Banner 600x100 $2,000* In-Banner Video $125 CPM $135 CPM Position 4: Medium Banner 300x250 $1,750* Welcome Ad Exclusive Sponsorship (640x480 & 300x416 or 300x250) $3,000/week ROS Content Ad $2,000* Available Channels: Service Repair • Collision Repair • Shop Operations • Distribution • * * Discounts available for frequency. Training & Resources • Industry News Auto Tech EDU eNewsletter (monthly) 1 Native Advertising Month Native Ad | Sponsored Content $1,500 Position 1: Banner 600x100 $1,695* Native ad | Sponsored Video $1,500 Position 2: Medium Banner 300x250 $1,350* Native Ad | ROS $3,000 Position 3: Banner 600x100 $1,100* Native Ad | Service Repair $2,500 Position 4: Medium Banner 300x250 $900* Native Ad | All Other Sections $850 Content Ad $1,350* In-Article Video $175 CPM * Discounts available for frequency. Audience Extension Display $40 CPM Email Blasts 1x 3x Facebook (Video Available) $115 CPM Full List CPM $245 $220 LinkedIn $100 CPM Targeted List CPM $450 $400 Audience Extension Pre-roll $85 CPM Amplify Priced Per Project Video & Content Marketing Product Showcase eBlast Tool Review Video Starting at $9,500 eBlast featuring 6 products sent to PTEN Product Insights Video Starting at $4,500 $1,595 and Professional Distributor audience The Trainer Video Sponsorship $5,950 How-to video sponsorship Starting at $9,500 Digital Edition 1x 6x Service Done Right video sponsorship Starting at $5,000 Front Cover (Advertiser) $850 $750 Tech Tips Video Sponsorship Starting at $9,500 Front Cover (Non Advertiser) $1,550 $1,450 Shop Talk Video/Podcast Starting at $7,500 Torque Factor Podcast Sponsorship $3,000 All Rates Net Custom Video Priced Per Project FOR FILE SIZE SPECIFICATIONS AND SEND AD MATERIALS TO Webinar DIGITAL STANDARDS, CLICK HERE. webtraffic@endeavorb2b.com Webinar Starting at $12,000 Motor Age Training Webinar Sponsorship $12,500 Webchat Starting at $7,500 20
MARKETING SOLUTIONS GUIDE Our portfolio of media and advertising • RESEARCH solutions are built to leverage trusted content • ADVERTISING and high-performing channels. The result is • CONTENT MARKETING successful campaigns that drive conversion for • LEAD GENERATION • DIRECT MARKETING marketers through intelligence gathering, content • VIDEO development, interactive storytelling, targeted • EVENTS campaigns and lead generation. 21
RESEARCH Start with Insights to Guide your Marketing Strategy Rely on our research development and data analysis expertise to ensure your program delivers meaningful and relevant insights. Subject matter experts help guide thought leadership topics and ensure statistically valid results from target audiences. INDUSTRY STATE OF THE BRAND VIRTUAL INSIGHTS MARKET PERCEPTION FOCUS GROUPS Leverage research as a lead Develop thought leadership Better understand how Narrow the gap with generator by providing your and generate high-quality decision-making professionals customers and target markets audience with research- leads with this market-facing perceive your brand, products using qualitative marketing backed data on hot-button research report that will help your or solutions. Gauge purchase research that offers a powerful issues. Measure pain points, target audience understand the intent and deliver insights into the feedback loop. Led by a trained organizational impact and future forces at play and gain insights for positioning of your brand among moderator, these structured outlooks on specific topics, use smart decision-making. your competitors so you can take discussion sessions stimulate data points to drive your content your marketing strategy to the next lively group discussions and marketing strategy. level. prompt respondents to share experiences. CUSTOM RESEARCH Contact your sales representative for more information. VIEW RESEARCH SOLUTIONS 22
CONTENT MARKETING & LEAD GENERATION Drive Engagement and Build Credibility with Quality Content Engage target audiences with content that tells your story, addresses challenges and offers insight. Partner with us to ensure the right content is in front of the right audience and benefit from high quality lead generation. STRATEGY & PLANNING CONTENT CREATION LEAD GENERATION Cohesive, relevant, and masterfully Leveraging in depth analytics and Generating high-quality leads requires designed content marketing programs tapping into subject matter experts understanding the priorities of target have powerful impact. Our team of ensures that the content we create audiences and expertise in successful content, marketing, and digital experts gets noticed. Our portfolio of solutions marketing strategies. Our team is know our industries and understand offers short and long form content passionate about the markets we serve, the trends; we craft programs that drive types, all backed by stellar marketing has deep understanding about the trends engagement with your target markets and and design support. We help marketers that are shaping the future and leverages deliver on time and to goal. efficiently create lead generation assets behavioral data to deliver successful that can be promoted to our audiences programs that meet goals. and in brand channels. VIEW CONTENT MARKETING & LEAD GENERATION SOLUTIONS 23
SHORT FORM CONTENT A Must-Have for Content Marketing Success Easy-to-execute content types, condensed deliverables and design services make short form content a go-to for savvy marketers. Promotional campaigns that engage busy decision makers, delivering the highlights while positioning your brand as a source for helpful information. ASK THE FAQS TOP TIPS INFOGRAPHICS EXPERT Shine a light on your in- Answer common questions Feature 5 to 10 brief tips or Draw a wider viewing house expertise and position about a particular topic, steps, with graphic design, that audience with one of the most your brand with thought issue or trend and convey will help your audience better popular forms of content on leadership with this quick-hit your industry expertise. Our understand a topic or guide them the web today. Powerful for asset built off of an interview proven format creates high- toward a purchase decision. helping users translate data conducted by our subject quality content while requiring into insights and a great tool for matter expert. minimal deliverables from your increasing social engagement product team. and sharing. VIEW SHORT FORM CONTENT SOLUTIONS 24
LONG FORM CONTENT Deliver Solutions for the Most Complex Challenges Complex topics require long form content that addresses very specific needs to help accelerate decision making. Promotional campaigns built to target decision makers and influencers leverage our 1st party data and insights. WHITE PAPERS EBOOKS CASE STUDIES Introduce emerging technologies, Help solve problems and deliver Bring to the forefront an outside expand on research results or know-how through a fully perspective on your solutions. explain a complex topic with a designed eBook format. Leverage Showcase success stories from real white paper hosted on our site. This our existing high-performing content customers and deliver an authentic content type is useful for driving to create a collection of valuable representation of your solutions and prospects through the consideration evergreen articles on a compelling challenges they can solve. phase and accelerating purchase topic that is relevant to audiences. decisions. VIEW LONG FORM CONTENT SOLUTIONS 25
VIDEO Turn to the technical experts to get the most out of video. In our mission to advance the automotive service professional, the Vehicle Repair Group provides our audience real-world technical information and service/repair solutions. Our content creators are all experienced technicians, and all share a common goal - to provide the training and resources today’s working professional needs to remain competitive in an ever- increasingly technical field. This is what sets us apart. TECH TIPS THE TRAINER An educational video we work closely with the client to Director of Training Pete Meier’s monthly how-to video create in order to showcase their tool/product. appearing online and featured in the magazine. VIEW EXAMPLE VIEW EXAMPLE PRODUCT INSIGHTS SHOP TALK (QUICKCHAT) Bring your product announcement to life with the video An interview format series hosted by Pete Meier offering that highlights everything that sets your part or tool apart. a way to showcase a new product or service offering. VIEW EXAMPLE VIEW EXAMPLE TOOL REVIEWS TORQUE FACTOR PODCAST Feature your product in a video tool review with an Podcast, hosted by Scott Brown, covering industry industry expert. issues, new technology, and the latest tools. VIEW EXAMPLE VIEW EXAMPLE SERVICE DONE RIGHT An educational video series that focuses on performing a service or repair the right way. VIEW EXAMPLE
VIDEO Creative Solutions for Video at any Budget Rely on our technology platforms, proven techniques and design skills to create video that gets views. Choose from a variety of formats that are designed to meet your goals and suitable for multi-channel content strategy. QUICKCHAT VIDEO PRODUCT & SOLUTION VIDEO Capture key insights from your experts through Deliver a quick and engaging perspective on these 10-15 minute editorially-driven video your product or solution’s key attributes and the interviews that help to deliver broader context to the challenges it helps address. Collaborate with our issues being covered. Leverage our topic expertise, experienced video producers to create high-impact technology platform and light video editing to create a product videos and images that enhance your product powerful video asset. launch and sales strategy. EXPLAINER VIDEO CUSTOM VIDEO PRODUCTION Break down complex topics into simple and easy- Take control of your video content strategy, to-digest animated videos that are 30-45 seconds optimizing the medium to best serve your brand long. This alternative video type requires minimal and your marketing goals. Our team of production deliverables from you, making for easy, cost effective and design experts will consult with you to create video production. Great for social promotions. that reflects your brand, tells your story, and showcases your products and services. VIEW VIDEO SOLUTIONS
CUSTOM LEAD GEN Lead Generation Programs Built for Your Goals Programs that are the perfect combination of push and pull marketing to ensure maximum ROI and high-quality leads. Promotional campaigns custom built to meet your objectives and exclusively branded environments that showcase your best content. CONTENT SYNDICATION PROGRAMS Syndicate your valuable thought leadership content across our brand channels and reach highly relevant audiences with interest in the topic. Registration is required to view the content and campaign report metrics are provided with full contact information for each lead. AMPLIFY Accelerate the decision-making process and guide prospects with this 3 step lead nurturing program that leverages unique email promotions and landing pages to engage an audience based on your specific criteria. CONTENT ENGAGEMENT CENTERS Aggregate your premium content and lead gen assets into a digital hub designed to accelerate decision making through an immersive experience where prospects can self-educate, content binge and nurture themselves. Benefit from increased conversion rates and more sales ready leads. STORYDESIGN Tell your story with a visual approach and take your in-depth content marketing asset (White Paper, eBook or Webinar) to the next level, hosting it surrounded by interactive graphics and video to deliver deep engagement from target audiences. VIEW CUSTOM LEAD GEN SOLUTIONS 28
WEBINARS Proven Formats that Generate Highly Qualified Leads Unique formats, subject matter experts and engaged audiences that are looking for answers to their biggest challenges. Promotional campaigns target the audience you want and engagement metrics help you score leads. WEBINARS WEBCHATS VIRTUAL WEBINAR Position your company Rethink traditional ROUND EXECUTIVE as an industry expert and connect with hour-long webinars and engage busy TABLE SUMMARY Assemble your team of Gain greater return prospects who are seeking decisionmakers with topic experts and give on your webinar education on a key topic or 30 minutes of topic- users the opportunity investment by engaging solution to their challenge. based conversation to connect through a live leads immediately Create powerful, engaging and interactivity. streaming experience. after your event with this content that generates This new, video-based Perfect for delivering customer developed qualified leads and allows format features your industry know-how from Executive Summary and you to connect with subject matter expert a variety of perspectives series of three emails to decision makers. generating powerful and helping professionals webinar registrants. Includes: Promotional Program, thought leadership while understand the impact of Includes: 2 page Executive Summary, Lead Information, 2 Custom generating leads. industry trends. 3x Post Event Email Campaign, Questions, Engagement Metrics Engagement Metrics Includes: Promotional Program, Lead Includes: Promotions of two Information, 2 Custom Questions, dedicated emails to audience Engagement Metrics size of 10,000, Lead Information, 1 Custom Question, Engagement Metrics VIEW WEBINAR SOLUTIONS 29
VIRTUAL EVENT SERVICES Reimagine Your Virtual Event Strategy The secret is out — digital marketers have discovered the power of virtual events & online learning as an opportunity to con- nect, engage and attract customers. Unfortunately, creating an immersive virtual event experience that delivers quality leads and insightful engagements is not as easy as it seems. That is where we can help! Our virtual events team has produced 60+ virtual events, ranging from 2-hour roundtables to 5-day conference events. We are going beyond the standard “virtual trade show floor” that you have seen for over a decade and focusing on immersive experiences, that deliver meaningful networking and content experiences. CONSULTING SPEAKER MANAGEMENT Our virtual event playbook & experienced Let us you organize and coordinate speaker team helps you kick off your virtual event at materials, dress rehearsals and recording of faster pace to ensure you have built a solid sessions.. Additional options for recruitment concept to meet your KPIs. of speakers or editorial moderation. PLATFORM SELECTION PRODUCTION & REPORTING With hundreds of event platforms, how do Watch your event come to life when you know which one to choose? Good news production team builds and updates the new we already vetted multiple platforms to event platform. Based on predetermined help you select the right one that creates an metrics we will build out a lead report and unique user engagement experience and overall event performance overview. meets your business needs. PROJECT MANAGEMENT MARKETING Did you know the average time it takes for Utilizing our database with demographic and develop 2-day virtual events is over 350 behavioral data; we will create a marketing hours? Let us help your company mange the plan to assist with your attendee promotional day-to-day logistics to ensure event deadlines efforts. Plans can include targeted email, are met. online, social and print marketing. VIEW VIRTUAL EVENT SERVICES 30
DIRECT & TARGETED MARKETING Leverage our First-Party Data Through Direct & Targeted Marketing Target prospects or customers with highly effective campaigns that zero in on decision makers and keep you top of mind. Leverage our brand list or tap into Endeavor’s database of over 9 million professionals all with first-party data insights. THIRD PARTY EMAILS AUDIENCE EXTENSION Using our first-party data and insights Partner with our team of engagement marketers and data we reach your targeted audience through analysts to build custom campaigns that will target business personalized emails. Our team of direct decision makers in our in-house channels and extended marketing experts will set up and deploy networks based on your criteria. HTML email that attracts decision makers. Full reporting metrics provided. Privacy compliant. WEBSITES & MOBILE Leverage our 1st party data and create campaigns targeting the business decision makers who match your criteria on websites and social ONLY to those who fit your targeted profile. PROGRAMMATIC Includes: Banner, Native, and Video Pre-Roll on Professional Websites & Mobile. GUARANTEED Programmatic Guaranteed deals provide you with an automated buying solution SOCIAL Drive higher CTR% and conversions using Facebook, Instagram to place your display banner ads on our and LinkedIn. We’ll manage your campaign using your banner, sites. Programmatic Guaranteed deals allow video and native ads and create targets based on our first party data. you to execute your campaign directly with Includes: Banner, Native, and Video Pre-Roll on Professional Websites & Mobile. us, while eliminating the manual process of sending us your creative, troubleshooting any discrepancies, giving you piece of mind that your ads will display to your target audience CONNECTED TV (CTV) Target and deliver your :15 or :30 second video on connected and removes the hassle of dealing with TVs and streaming apps using our B2B IP targeting methods and multiple invoices. validated data sources. Includes: Video Placement only VIEW DIRECT & TARGETED MARKETING SOLUTIONS 31
CONTACTS SALES CONTACTS MULTIMEDIA ACCOUNT EXECUTIVE | TOOLS & EQUIPMENT VICE PRESIDENT, VEHICLE REPAIR GROUP Cortni Jones Kylie Hirko 920-568-8391 | cjones@endeavorb2b.com 630-253-4034 | khirko@endeavorb2b.com MULTIMEDIA ACCOUNT EXECUTIVE | TOOLS & EQUIPMENT PRINT PRODUCTION MANAGER Diane Braden Jane Pothlanski 920-568-8364 | dbraden@endeavorb2b.com 224 324- 8507 | jpothlanski@endeavorb2b.com MULTIMEDIA ACCOUNT EXECUTIVE | TOOLS & EQUIPMENT DIGITAL AD MATERIALS COORDINATOR Mattie Gorman-Gruel webtraffic@endeavorb2b.com 920-563-1636 | mgorman@endeavorb2b.com MULTIMEDIA ACCOUNT EXECUTIVE BRAND RESOURCES Lisa Mend 949-259-5654 | lmend@endeavorb2b.com BRAND WEBSITE: VehicleServicePros.com MULTIMEDIA ACCOUNT EXECUTIVE Michael Parra MARKETING WEBSITE: vehiclerepair.endeavorb2b.com 704-618-6145 | mparra@endeavorb2b.com MULTIMEDIA ACCOUNT EXECUTIVE FACEBOOK: facebook.com/ptenmagazine Paul Ropski LINKEDIN: linkedin.com/company/professional-equipment-tool-news 815-255-4118 | propski@endeavorb2b.com TWITTER: twitter.com/vehiclesrvcpros INSTAGRAM: instagram.com/ptenmagazine INSIDE SALES REPRESENTATIVE James Hwang 801-823-1704 | jhwang@endeavorb2b.com CONTACT OUR SALES REPRESENTATIVES TO DISCUSS YOUR MARKETING PLANS 32
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