Media Kit 2020 Print & Online - CH Regionalmedien AG
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Das Schweizer Magazin für Fitness, Lauf- und Ausdauersport The Swiss magazine for fitness, running and endurance sports Media Kit 2020 Print & Online
MEDIA KIT 2020 In top form with FIT for LIFE Publication 8 issues per year For more than 22 years, FIT for LIFE has been the Swiss magazine for fitness, running and endurance sports. Among the topics you Readership will find sports like running, athletics, mountain biking, cycling, 75 000 readers inline skating, duathlon and triathlon, swimming, acqua-fit, walking, (MACH Basic 2019-2) fitness training and many more. Be it raining tips, product tests, Circulation portraits or reports – with FIT for LIFE you learn everything about the 18 000 copies world of endurance sports. Distributed circulation In addition to the freelance journalists, the team of authors includes 13 338 copies specialists such as trainers, top athletes, physicians and scientists. WEMF/KS-certified 2019 With the advice sections and many promotions for our readers both online and offline, the customer retention is specially promoted. FIT for LIFE is strongly rooted in the field of endurance sports and holds a high credibility. FIT for LIFE also maintains numerous cooperations Annual subscription CHF 98.– and media partnerships with various events. Two-year subscription CHF 160.– Individual price CHF 12.50 READERSHIP Gender Monthly income in CHF 12% up to 4000 CHF 49% 10 000 readers 37 000 men 33% 4001– 8000 CHF 28 000 readers 51% 55% more than 8000 CHF 38 000 women 46 000 readers Age Education and employment, type of household 33% 14 – 39 years (26 000 readers) 41% have a high level of education 31 000 readers 25% 40 – 49 years (18 000 readers) 34% are managers 22% 50 – 59 years (16 000 readers) 25 000 readers 20% 60 + years (15 000 readers) 86% are multi-person households 64 000 readers Source: MACH-Basic 2019-2 For further advertising possibilities, combinations, advertorials and sponsored content Das Schweizer Magazin für Fitness, Lauf- und Ausdauersport we are at your disposal personally or under chmedia.ch. The Swiss magazine for fitness, running and endurance sports
PUBLICATION DATES SPECIALS Issue Publication date Advertising deadline / Thema Issue Publication date Advertising dead- data supply line / data supply 1 30 January 15 January Travelling 1 30 January 10 December 2 19 March 04 March AZ Goldläufe 1 30 January 13 December 3 07 May 21 April Sleep 5 20 August 18 July 4 25 June 09 June Teeth 6 24 September 22 August 5 20 August 05 August Fitness 6 24 September 09 September 6 24 September 08 September Allergies 7 29 October 19 September 7 29 October 14 October Winter sports 8 03 December 24 October 8 03 December 18 November PRICES/FORMATS Size Formats (width × height in mm) 4-colour LOOSE INSERTS TA 185 × 268 Total gross cost in CHF 1/1 page TP 220 × 297 5 450.– up to 50 g 9 100.– up to 75 g 9 900.– vert. TA 90 × 268 vert. TP 107,5 × 297 up to 100 g 10 700.– horiz. TA 185 × 132 Prices include postage and technical costs. 1/2 page horiz. TP 220 × 146,5 3 040.– Insert: 20 per cent on the earnings of third-party advertisements (based on customer net). vert. TA 59 × 268 Placement requests are considered if possible, but it cannot be guaranteed. vert. TP 76,5 × 297 Specifications horiz. TA 185 × 86 Minimum format: 105 × 148 mm 1/3 page horiz. TP 220 × 100,5 2 530.– Maximum format: 210 × 292 mm Size: maximum 24 pages (higher number of pages on submission of a sample). Speci- block TA 90 × 132 fications: closed spine and gutter, product trimmed on 3 sides. No concertina fold. vert. TA 42,5 × 268 vert. TP 60 × 297 horiz. TA 185 × 64 1/4 page horiz. TP 220 × 78,5 1 590.– DISCOUNTS block TA 90 × 64 block TP 107,5 × 78,5 Repeat order discount vert. TA 59 × 98 3× 5% horiz. TA 185 × 30 1/8 page horiz. TP 220 × 44,5 915.– 6× 10% Prices apply to single-colour and multi-colour advertisements. 8× 15% TP = trimmed page (excl. 3 mm bleed), TA = type area. All prices given in CHF and quoted 12-month acceptance period applies. Discounts may not be combined. Confirmed only on delivery of data to the publisher. Prices do not include 7.7% VAT. orders allow a change of text or theme, but not a change of size. SPECIAL PLACEMENTS AC II / ASB II Panorama format 8 130.– Agency commission II 2nd and 4th cover page 6 500.– 15% on all advertising agreements mediated by an advertising and/or media agency 3rd cover page 5 450.– that is eligible for commission. 5% AC is granted for ad specials such as inserts, stitched inserts, glued inserts etc. Placement surcharges Annual sales bonus II 15% for a minimum purchase of 3 pages per year in one or more magazines published • 15% for display adverts by CH Regionalmedien AG. • 15% for placement in the first half of the edition ZEWO discount • 15% for placement at the bottom All ZEWO-certified customers receive a 35% discount. • 15% for special placement Prices do not include 7.7% VAT. For further advertising possibilities, combinations, advertorials and sponsored content Das Schweizer Magazin für Fitness, Lauf- und Ausdauersport we are at your disposal personally or under chmedia.ch. The Swiss magazine for fitness, running and endurance sports
ONLINE STANDARD TYPES OF ADVERTISING Wideboard Channel 100% SOV* 50% SOV* per week per week SPECIAL DISCOUNTS Run of site 1100.– 600.– Political advertising 15 % Desktop size 994 × 250 / 994 × 118 / 728 × 90 pixels Culture and events 30 % Tablet size 728 × 90 pixels Mobile phone size 320 × 160 pixels Training and further education 15 % Format GIF/JPEG/HTML Charity institutions Data weight max. 100 KB (ZEWO certified) 40 % If all formats are available, the delivery will be multiscreen, otherwise only desktop. Agency commission 5% Half page ad Channel 100% SOV* 50% SOV* per week per week Run of site 800.– 400.– DISCOUNTS Size 300 × 600 pixels 5 000 3% Format GIF/JPEG/HTML 10 000 5% Data weight max. 100 KB 15 000 7% 20 000 9% 25 000 12 % 30 000 15 % Multiscreen rectangle Channel 100% SOV* 50% SOV* per week per week more than 30 000 on request Run of site 600.– 300.– Size 300 × 250 pixels Format GIF/JPEG/HTML Data weight max. 100 KB The delivery will be multiscreen. SPECIFICATIONS The technical specifications for online portage banners can be found here. Multiscreen advertorial Reportage Term of validity 4 weeks 100% SOV* 1 000.– Placement Run of site Teaser image 1000 × 666 pixels Teaser text Title: max. 25 characters incl. blank spaces Text: max. 150 charactes incl. blank spaces Advertorial Header image: 2000 × 800 pixels Images for scrolling text: 1000 × 666 pixels Text: max. 3500 characters incl. blank spaces Multiscreen delivery. 100% SOV correspond to approximately 30 000 teaser ais per month (not guaranteed). *Percentage of total number of displays during the booked term. Info newsletter Fixed price B2C 1 500.– B2B 1 000.– Banner max. 1000 × 250 pixels Image and text Image: 600 × 300 pixels Title: max 30 characters incl. blank spaces Text: max. 150 characters incl. blank spaces Multiscreen delivery. Monthly delivery of ”fit for life” newsletter. Subscribers B2C: 8000, subscribers B2B 2600 Facebook advertising Offer S Guaranteed reach 5 000 persons 450.–* Offer M Guaranteed reach 15 000 persons 650.–* Specifications: If an extra image is requested, the following dimensions must be observed: 1200 × 628 pixels Only one tracking is possible (one URL with one UTM-tracking). The Facebook post will be written and edited by the editors. It will be adapted to your advertorial or prize draw. In case of a simultaneously running advertorial, the Facebook post will be linked to it. *The offer is only valid in combination with the booking of the website. For further advertising possibilities, combinations, advertorials and sponsored content Das Schweizer Magazin für Fitness, Lauf- und Ausdauersport we are at your disposal personally or under chmedia.ch. The Swiss magazine for fitness, running and endurance sports
TECHNICAL DATA /PRINT MATERIAL DELIVERY OF INSERTS Guidelines print material Terms and conditions for inserts For efficient and error-free data transfer of your print data, please note the Before making a binding commitment, two binding samples (approved for following: production) have to be supplied to us in good time, along with a sketched layout for glued inserts. Special designs require a test run, allowing for File format 200 original samples. You send us preferably only PDF X1a, X3 or X4 files. Additional information about the PDF/X standard can be found at: www.pdfx-ready.ch Inserts/stitched inserts with third-party adverts: 20% of gross price of one advertisement page. Colour space FIT for LIFE is printed using the “ISO Coated v2 300% (ECI)” colour space Delivery profile. Please note that any colours used that do not correspond to this colour Collated, unbound, and stored on pallets, 14 days before publication at the space will be converted by means of relative colorimetric rendering. latest, directly to: Vogt-Schild Druck AG Image resolution/transparencies Insert “Fit for Life” (+ no. of issue) Images should have a resolution of 70 l/cm to ensure the highest possible Gutenbergstrasse 1 image quality. Transparent elements should first be flattened with a resolution CH-4552 Derendingen of at least 500 l/cm. Any costs for customs clearance/transport shall be charged to the customer. Geometry/bleed Vogt-Schild Druck AG is only the delivery address. In order to avoid additional costs, please ensure that the print data you pro- Print run/delivery quantity vide us with complies with the advertisement sizes published in the media 18 000 copies. All prices quoted are advertising costs excluding printing costs. data. Advertisements with bleed require a bleed edge of 3 mm on all sides. All special orders are eligible for a contract discount and commission; AC/ASB: Delivery of print material 5% of special orders. When the PDF is ready for printing send it to us by e-mail to: Special formats on request. corinne.daetwiler@chmedia.ch Prices excl. 7.7% VAT. with the following information in the subject line: magazine/issue/client/ Bookings of leaflet inserts by clients from abroad are charged including theme/size (please do not send files of more than 20 MB by e-mail). 7.7% value added tax. Decision: Federal Tax Administration/VAT revision, Autumn 2017. CONTACTS PUBLISHER ADVERTISING EDITOR-IN-CHIEF CH Regionalmedien AG Head of Advertising Sales Administration FIT for LIFE Postfach, 5001 Aarau Sonja Schnider Corinne Dätwiler Andreas Gonseth Phone +41 58 200 56 50 Phone +41 58 200 56 35 Phone +41 58 200 56 16 Postfach, 5001 Aarau www.chmedia.ch sonja.schnider@chmedia.ch corinne.daetwiler@chmedia.ch Phone +41 58 200 56 35 www.fitforlife.ch andreas.gonseth@chmedia.ch SELECTION OF OUR MAGAZINE PORTFOLIO Bewusst gesund leben 05 Das Schweizer Magazin für Fitness, Lauf- und Ausdauersport natürlich www.natuerlich-online.ch Preis Fr. 9.80 | Mai 2019 4 / 2019 ANNEMARIE WILDEISENS Fr. 12.50 23. Jahrgang fitforlife.ch Velo-Navigation leicht gemacht So planen Sie Ihre Traumtour Umstrittene Merinowolle Flauschig und fragwürdig zugleich Ironman Switzerland Abschied von Zürich Heft 3/2019 | 9.80 CHF | www.wildeisen.ch Garten ohne Gift nach 23 Jahren Homöopathie sorgt für starke Pflanzen Ernährung Wieviel Zucker brauchen Sportler? Heilende Pilze Die vergessene Heilkraft aus dem Wald Iss dich glücklich Gute Lebensmittel machen Gesunde Zähne gute Laune Naturheilkunde für die Zahnmedizin Frühlingsgefühle Bitte bitter 03> Faszination 9 771660 126003 Frischer Wind in der Küche. BIKEMARATHON Bittere Kräuter stärken Magen und Darm ASIA-KÜCHE NOSE TO TAIL PALERMO Eine kulinarische Reise Keine Angst vor Kutteln, Sonne, Sinnlichkeit, nach Fernost. Milken und Co.! Streetfood, Sizilien! Das Schweizer Magazin für Fitness, Lauf- und Ausdauersport For further advertising possibilities, combinations, advertorials and sponsored content we are at your disposal personally or under chmedia.ch. The Swiss magazine for fitness, running and endurance sports
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