Media Kit 2020 Print & Online - CH Regionalmedien AG

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Media Kit 2020 Print & Online - CH Regionalmedien AG
Das Schweizer Magazin für Fitness, Lauf- und Ausdauersport

         The Swiss magazine for fitness, running and endurance sports

Media Kit 2020
Print & Online
MEDIA KIT 2020

In top form with FIT for LIFE                                             Publication
                                                                          8 issues per year
For more than 22 years, FIT for LIFE has been the Swiss magazine
for fitness, running and endurance sports. Among the topics you           Readership
will find sports like running, athletics, mountain biking, cycling,       75 000 readers
inline skating, duathlon and triathlon, swimming, acqua-fit, walking,     (MACH Basic 2019-2)
fitness training and many more. Be it raining tips, product tests,
                                                                          Circulation
portraits or reports – with FIT for LIFE you learn everything about the
                                                                          18 000 copies
world of endurance sports.
                                                                          Distributed circulation
In addition to the freelance journalists, the team of authors includes    13 338 copies
specialists such as trainers, top athletes, physicians and scientists.    WEMF/KS-certified 2019
With the advice sections and many promotions for our readers both
online and offline, the customer retention is specially promoted. FIT
for LIFE is strongly rooted in the field of endurance sports and holds
a high credibility. FIT for LIFE also maintains numerous cooperations     Annual subscription CHF 98.–
and media partnerships with various events.                               Two-year subscription CHF 160.–
                                                                          Individual price      CHF 12.50

READERSHIP
Gender                                                                    Monthly income in CHF

                                                                                                          12% up to 4000 CHF
                                  49%                                                                     10 000 readers
                                  37 000 men                                                              33% 4001– 8000 CHF
                                                                                                          28 000 readers
                                  51%                                                                     55% more than 8000 CHF
                                  38 000 women                                                            46 000 readers

Age                                                                       Education and employment, type of household

33% 14 – 39 years (26 000 readers)                                        41% have a high level of education
                                                                          31 000 readers
25% 40 – 49 years (18 000 readers)
                                                                          34% are managers
22% 50 – 59 years (16 000 readers)                                        25 000 readers

20% 60 + years (15 000 readers)                                           86% are multi-person households
                                                                          64 000 readers
Source: MACH-Basic 2019-2

For further advertising possibilities, combinations, advertorials and sponsored content
                                                                                                                    Das Schweizer Magazin für Fitness, Lauf- und Ausdauersport

we are at your disposal personally or under chmedia.ch.                                                          The Swiss magazine for fitness, running and endurance sports
PUBLICATION DATES                                                                             SPECIALS
Issue             Publication date        Advertising deadline /                              Thema                        Issue        Publication date                        Advertising dead-
                                          data supply                                                                                                                           line / data supply
1                 30 January              15 January                                          Travelling                   1            30 January                              10 December
2                 19 March                04 March                                            AZ Goldläufe                 1            30 January                              13 December
3                 07 May                  21 April                                            Sleep                        5            20 August                               18 July
4                 25 June                 09 June                                             Teeth                        6            24 September                            22 August
5                 20 August               05 August                                           Fitness                      6            24 September                            09 September
6                 24 September            08 September                                        Allergies                    7            29 October                              19 September
7                 29 October              14 October                                          Winter sports                8            03 December                             24 October
8                 03 December             18 November

PRICES/FORMATS
                            Size          Formats (width × height in mm)          4-colour

                                                                                              LOOSE INSERTS
                                          TA 		          185 × 268                            Total gross cost in CHF
                            1/1 page      TP		           220 × 297                  5 450.–
                                                                                              up to 50 g                    9 100.–
                                                                                              up to 75 g                    9 900.–
                                          vert. TA		     90 × 268
                                          vert. TP		     107,5 × 297                          up to 100 g                 10 700.–
                                          horiz. TA      185 × 132                            Prices include postage and technical costs.
                            1/2 page      horiz. TP      220 × 146,5                3 040.–
                                                                                              Insert:
                                                                                              20 per cent on the earnings of third-party advertisements (based on customer net).
                                          vert. TA       59 × 268                             Placement requests are considered if possible, but it cannot be guaranteed.
                                          vert. TP       76,5 × 297                           Specifications
                                          horiz. TA      185 × 86                             Minimum format: 105 × 148 mm
                            1/3 page      horiz. TP      220 × 100,5                2 530.–   Maximum format: 210 × 292 mm
                                                                                              Size: maximum 24 pages (higher number of pages on submission of a sample). Speci-
                                          block TA       90 × 132                             fications: closed spine and gutter, product trimmed on 3 sides. No concertina fold.
                                          vert. TA		     42,5 × 268
                                          vert. TP       60 × 297
                                          horiz. TA      185 × 64
                            1/4 page      horiz. TP      220 × 78,5                 1 590.–
                                                                                              DISCOUNTS
                                          block TA       90 × 64
                                          block TP       107,5 × 78,5                         Repeat order discount
                                          vert. TA		     59 × 98
                                                                                              3×            5%
                                          horiz. TA      185 × 30
                            1/8 page      horiz. TP      220 × 44,5                   915.–   6×           10%

Prices apply to single-colour and multi-colour advertisements.                                8×           15%
TP = trimmed page (excl. 3 mm bleed), TA = type area. All prices given in CHF and quoted      12-month acceptance period applies. Discounts may not be combined. Confirmed
only on delivery of data to the publisher. Prices do not include 7.7% VAT.
                                                                                              orders allow a change of text or theme, but not a change of size.

SPECIAL PLACEMENTS                                                                            AC II / ASB II
Panorama format                          8 130.–                                              Agency commission II
2nd and 4th cover page                   6 500.–                                              15% on all advertising agreements mediated by an advertising and/or media agency
3rd cover page                           5 450.–                                              that is eligible for commission. 5% AC is granted for ad specials such as inserts,
                                                                                              stitched inserts, glued inserts etc.

Placement surcharges                                                                          Annual sales bonus II
                                                                                              15% for a minimum purchase of 3 pages per year in one or more magazines published
• 15% for display adverts
                                                                                              by CH Regionalmedien AG.
• 15% for placement in the first half of the edition
                                                                                              ZEWO discount
• 15% for placement at the bottom
                                                                                              All ZEWO-certified customers receive a 35% discount.
• 15% for special placement
Prices do not include 7.7% VAT.

For further advertising possibilities, combinations, advertorials and sponsored content
                                                                                                                                                         Das Schweizer Magazin für Fitness, Lauf- und Ausdauersport

we are at your disposal personally or under chmedia.ch.                                                                                               The Swiss magazine for fitness, running and endurance sports
ONLINE STANDARD TYPES OF ADVERTISING
      Wideboard                    Channel                                    100% SOV*                        50% SOV*
                                                                              per week                         per week        SPECIAL DISCOUNTS
                                   Run of site                                1100.–                           600.–
                                                                                                                               Political advertising                                               15 %
                                   Desktop size                               994 × 250 / 994 × 118 / 728 × 90 pixels
                                                                                                                               Culture and events                                                  30 %
                                   Tablet size                                728 × 90 pixels
                                   Mobile phone size                          320 × 160 pixels                                 Training and further education 15 %
                                   Format                                     GIF/JPEG/HTML
                                                                                                                               Charity institutions
                                   Data weight                                max. 100 KB                                      (ZEWO certified)                                                    40 %
                                   If all formats are available, the delivery will be multiscreen, otherwise only desktop.
                                                                                                                               Agency commission                                                          5%

      Half page ad                 Channel                                    100% SOV*                        50% SOV*
                                                                              per week                         per week
                                   Run of site                                800.–                            400.–
                                                                                                                               DISCOUNTS
                                   Size                                       300 × 600 pixels                                  5 000                                                                     3%
                                   Format                                     GIF/JPEG/HTML                                    10 000                                                                     5%
                                   Data weight                                max. 100 KB
                                                                                                                               15 000                                                                     7%
                                                                                                                               20 000                                                                     9%
                                                                                                                               25 000                                                              12 %
                                                                                                                               30 000                                                              15 %
      Multiscreen rectangle        Channel                                    100% SOV*                        50% SOV*
                                                                              per week                         per week        more than 30 000                                                    on request

                                   Run of site                                600.–                            300.–
                                   Size                                       300 × 250 pixels
                                   Format                                     GIF/JPEG/HTML
                                   Data weight                                max. 100 KB

                                   The delivery will be multiscreen.                                                           SPECIFICATIONS
                                                                                                                               The technical specifications for online
portage                                                                                                                        banners can be found here.

      Multiscreen advertorial
      Reportage
                                   Term of validity           4 weeks 100% SOV*                             1 000.–
                                   Placement                  Run of site
                                   Teaser image               1000 × 666 pixels
                                   Teaser text                Title: max. 25 characters incl. blank spaces
                                                              Text: max. 150 charactes incl. blank spaces
                                   Advertorial                Header image: 2000 × 800 pixels
                                                              Images for scrolling text: 1000 × 666 pixels
                                                              Text: max. 3500 characters incl. blank spaces
                                   Multiscreen delivery. 100% SOV correspond to approximately 30 000 teaser
                                   ais per month (not guaranteed). *Percentage of total number of displays during
                                   the booked term.

      Info newsletter              		                                                                          Fixed price
                                   B2C		                                                       1 500.–
                                   B2B		                                                       1 000.–
                                   Banner         max. 1000 × 250 pixels
                                   Image and text Image: 600 × 300 pixels
                                                  Title: max 30 characters incl. blank spaces
                                                  Text: max. 150 characters incl. blank spaces

                                   Multiscreen delivery. Monthly delivery of ”fit for life” newsletter.
                                   Subscribers B2C: 8000, subscribers B2B 2600

      Facebook advertising         Offer S
                                   Guaranteed reach            5 000 persons                                          450.–*
                                   Offer M
                                   Guaranteed reach           15 000 persons                                          650.–*
                                   Specifications:
                                   If an extra image is requested, the following dimensions must be observed:
                                   1200 × 628 pixels
                                   Only one tracking is possible (one URL with one UTM-tracking). The Facebook post
                                   will be written and edited by the editors. It will be adapted to your advertorial or
                                   prize draw. In case of a simultaneously running advertorial, the Facebook post will be
                                   linked to it.
                                   *The offer is only valid in combination with the booking of the website.

      For further advertising possibilities, combinations, advertorials and sponsored content
                                                                                                                                             Das Schweizer Magazin für Fitness, Lauf- und Ausdauersport

      we are at your disposal personally or under chmedia.ch.                                                                             The Swiss magazine for fitness, running and endurance sports
TECHNICAL DATA /PRINT MATERIAL                                                                                                                                                                                                                                                                                                                             DELIVERY OF INSERTS
Guidelines print material                                                                                                                                                                                                                                                                                                                                  Terms and conditions for inserts
For efficient and error-free data transfer of your print data, please note the                                                                                                                                                                                                                                                                             Before making a binding commitment, two binding samples (approved for
following:                                                                                                                                                                                                                                                                                                                                                 production) have to be supplied to us in good time, along with a sketched
                                                                                                                                                                                                                                                                                                                                                           layout for glued inserts. Special designs require a test run, allowing for
File format
                                                                                                                                                                                                                                                                                                                                                           200 original samples.
You send us preferably only PDF X1a, X3 or X4 files. Additional information
about the PDF/X standard can be found at: www.pdfx-ready.ch                                                                                                                                                                                                                                                                                                Inserts/stitched inserts with third-party adverts: 20% of gross price of one
                                                                                                                                                                                                                                                                                                                                                           advertisement page.
Colour space
FIT for LIFE is printed using the “ISO Coated v2 300% (ECI)” colour space                                                                                                                                                                                                                                                                                  Delivery
profile. Please note that any colours used that do not correspond to this colour                                                                                                                                                                                                                                                                           Collated, unbound, and stored on pallets, 14 days before publication at the
space will be converted by means of relative colorimetric rendering.                                                                                                                                                                                                                                                                                       latest, directly to:
                                                                                                                                                                                                                                                                                                                                                           Vogt-Schild Druck AG
Image resolution/transparencies                                                                                                                                                                                                                                                                                                                            Insert “Fit for Life” (+ no. of issue)
Images should have a resolution of 70 l/cm to ensure the highest possible                                                                                                                                                                                                                                                                                  Gutenbergstrasse 1
image quality. Transparent elements should first be flattened with a resolution                                                                                                                                                                                                                                                                            CH-4552 Derendingen
of at least 500 l/cm.
                                                                                                                                                                                                                                                                                                                                                           Any costs for customs clearance/transport shall be charged to the customer.
Geometry/bleed                                                                                                                                                                                                                                                                                                                                             Vogt-Schild Druck AG is only the delivery address.
In order to avoid additional costs, please ensure that the print data you pro-
                                                                                                                                                                                                                                                                                                                                                           Print run/delivery quantity
vide us with complies with the advertisement sizes published in the media
                                                                                                                                                                                                                                                                                                                                                           18 000 copies. All prices quoted are advertising costs excluding printing costs.
data. Advertisements with bleed require a bleed edge of 3 mm on all sides.­
                                                                                                                                                                                                                                                                                                                                                           All special orders are eligible for a contract discount and commission; AC/ASB:
Delivery of print material                                                                                                                                                                                                                                                                                                                                 5% of special orders.
When the PDF is ready for printing send it to us by e-mail to:                                                                                                                                                                                                                                                                                             Special formats on request.
corinne.daetwiler@chmedia.ch                                                                                                                                                                                                                                                                                                                               Prices excl. 7.7% VAT.
with the following information in the subject line: magazine/issue/client/                                                                                                                                                                                                                                                                                 Bookings of leaflet inserts by clients from abroad are charged including
theme/size (please do not send files of more than 20 MB by e-mail).                                                                                                                                                                                                                                                                                        7.7% value added tax. Decision: Federal Tax Administration/VAT revision,
                                                                                                                                                                                                                                                                                                                                                           Autumn 2017.

CONTACTS
PUBLISHER                                                                                                                                                                                                  ADVERTISING                                                                                                                                                                               EDITOR-IN-CHIEF
CH Regionalmedien AG                                                                                                                                                                                       Head of Advertising Sales                                                                                                                       Administration                            FIT for LIFE
Postfach, 5001 Aarau                                                                                                                                                                                       Sonja Schnider                                                                                                                                  Corinne Dätwiler                          Andreas Gonseth
Phone +41 58 200 56 50                                                                                                                                                                                     Phone +41 58 200 56 35                                                                                                                          Phone +41 58 200 56 16                    Postfach, 5001 Aarau
www.chmedia.ch                                                                                                                                                                                             sonja.schnider@chmedia.ch                                                                                                                       corinne.daetwiler@chmedia.ch              Phone +41 58 200 56 35
www.fitforlife.ch                                                                                                                                                                                                                                                                                                                                                                                    andreas.gonseth@chmedia.ch

SELECTION OF OUR MAGAZINE PORTFOLIO

                                                                                                                                                       Bewusst gesund leben                                                                          05     Das Schweizer Magazin für Fitness, Lauf- und Ausdauersport

                                                                                                                                                       natürlich
                                                                                                                                                                                                                        www.natuerlich-online.ch
                                                                                                                                                                                                                         Preis Fr. 9.80 | Mai 2019
                                                                                                                                                                                                                                                                                                                                                4 / 2019

                                                                                          ANNEMARIE WILDEISENS

                                                                                                                                                                                                                                                                                                                                           Fr. 12.50
                                                                                                                                                                                                                                                                                                                                      23. Jahrgang
                                                                                                                                                                                                                                                                                                                                       fitforlife.ch

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                                                                                                                                                                                                                                                                                                                         Ironman Switzerland
                                                                                                                                                                                                                                                                                                                Abschied von Zürich
      Heft 3/2019 | 9.80 CHF | www.wildeisen.ch

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                                                                                                                                                                                                                                                                                                                                                                                                                 Das Schweizer Magazin für Fitness, Lauf- und Ausdauersport

For further advertising possibilities, combinations, advertorials and sponsored content
we are at your disposal personally or under chmedia.ch.                                                                                                                                                                                                                                                                                                                                                       The Swiss magazine for fitness, running and endurance sports
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