Media Kit 2020 - Aperture Foundation
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Media Kit 2020
Media Kit 2020
210
Hello,
Photography
Media Kit 2020
About
Aperture is a world-renowned publisher
dedicated to photography. Aperture presents
the most influential artists of the twentieth
century alongside distinctive new voices,
cultivating a shared community of interest
around images, culture, and society.
Aperture produces museum-quality
photobooks, groundbreaking exhibitions,
timely digital content, and diverse public
events and workshops.
Winner of the 2018 National Magazine
Award for General Excellence
Awol Erizku, Girl with a Bamboo Earring, 2009, from Aperture magazine issue 223 (2016)
Media Kit 2020 Legacy Created in 1952 by artists and writers including Ansel Adams, Dorothea Lange, and Minor White, Aperture has played a significant role in shaping the course of photography through its not-for-profit publishing and public programs. The organization has a long tradition of supporting artists and has produced landmark publications throughout our history, including: Diane Arbus An Aperture Monograph Kwame Brathwaite Black Is Beautiful Nan Goldin The Ballad of Sexual Dependency Ethan James Green Young New York Sally Mann Immediate Family Joel Meyerowitz Provincetown Man Ray Masters of Photography Antwaun Sargent The New Black Vanguard Stephen Shore Uncommon Places Mickalene Thomas Muse Aperture has worked with venerable institutions such as the Ford Foundation, Yale University, Philadelphia Museum of Art, and The Andy Warhol Foundation on programming that addresses issues of race, migration, personal identity, incarceration, and ecology. Minor White, Windowsill Daydreaming, Rochester, New York, 1958. First published in Mirrors Messages Manifestations (Aperture, 1969)
Media Kit 2020 The Magazine of Photography and Ideas Published quarterly, each issue of Aperture magazine engages readers with a timely, thought-provoking theme, delivered through well-researched stories and compelling interviews, anchored by an extensive showcase of artist portfolios. Additional content includes exhibition previews and behind-the-scenes features from artists, offering rare insight into their creative lives. A must-have for every art-lover’s personal archive, every issue is a collectible object, crafted using the finest paper, sheet-fed printing, and hand-sewn Smyth bindings, with special attention given to every cover. Aperture is an enduring showcase for advertising. “(Aperture) is at the top of its game, cementing its position as a true thought-leader.” —Guardian “Accessible, conversational, and bold.” —New York Times
Media Kit 2020 Editorial Overview Front Redux: Rediscovered books and writings. Curriculum: A list of favorite anythings from an artist or creative individual. Spotlight: Features emerging artists, including the annual Aperture Portfolio Prize winner. Backstory: The tales behind seminal photographs. Agenda: Exhibitions to see. Editors' Note: Presenting the issue theme and key contributors. Pictures Immersive portfolios from established and emerging artists. Words Interviews with artists and fresh perspectives on the medium by leading writers and thinkers. Back Object Lessons: The final editorial page, it’s a light-hearted look at an object related to the issue’s theme.
Media Kit 2020
Magazine
Photographers Notable Writers Guest Editors
William Eggleston Sandra Cisneros Nicole R. Fleetwood
Contributors
American Book Award, MacArthur Genius Grant Associate professor at Rutgers University, Issue 230
Awol Erizku Inez & Vinoodh
Geoff Dyer
National Book Critics Circle Award Photographers, Issue 216
Ethan James Green
William Finnegan Sarah Lewis
Gregory Halpern Pulitzer Prize
Author and assistant professor at
Harvard University, Issue 223
Pieter Hugo Mary Gaitskill
Guggenheim Fellowship Tilda Swinton
Actor and cultural figure, Issue 235
Graciela Iturbide Richard Howard
Pulitzer Prize, National Book Award Wolfgang Tillmans
Deana Lawson Photographer, Issue 237
Heidi Julavits
Gabriel Orozco Guggenheim Fellowship
Elle Pérez Janet Malcolm
National Book Critics Circle Award
Walter Pfeiffer Tom McCarthy
Man Booker Prize
Alex Prager
Bill McKibben
Guadalupe Rosales Gandhi Peace Award
Viviane Sassen John Jeremiah Sullivan
National Magazine Award, Guggenheim Fellowship
Collier Schorr
David Benjamin Sherry
Hank Willis Thomas
Mickalene Thomas
Media Kit 2020
Circulation
Total Global Circulation Distribution Partners:
16,000–23,000 Specialty Bookshops
Pass-along Rate Kinokuniya, New York
McNally Jackson, New York
3.1 Spoonbill & Sugartown, New York
Foyles, London
Readership Walther Koenig Books, London
49,600 Waterstones, London
10 Corso Como, Milan
Subs/Newsstand
Top Museums
70/30 MoMA, New York
SFMOMA
Annual Subscription Price: $75 Tate Modern, London
Cover Price: $24.95 Centre Pompidou, Paris
La Fábrica, Madrid
Single Copy Distribution Foam, Amsterdam
After 3 months on the newsstand, C/O Berlin
Aperture issues are removed from
newsstand distribution and sold Leading Galleries and Art Spaces
as books, extending shelf-life and Serpentine Gallery, London
increasing sell-through. The Photographers' Gallery, London
Whitechapel Gallery, London
Fondation Louis Vuitton, Paris
Fondation Cartier, Paris
Africa Photo Centre, Cape Town
Media Kit 2020
Readership
Art Enthusiasts
96% Visit museums
95% Visit galleries
93% Buy photobooks
43% Collect art
25% Attend art fairs and auctions
Lifestyle
75% Travel for pleasure
47% Travel for work
62% Have bought camera equipment in the past year
56% Work in creative fields
Engagement
86% Keep copies of Aperture indefinitely
81% Consider Aperture essential to staying informed
about art and photography
55% Took action after seeing an ad in Aperture
65% Spend 2+ hours with each issue
Aperture readers are from
USA: 77%
UK: 11%
RoW: 12%
Demographics
Average Household Income: $235,000
Female: 38%
Male: 62%
Average Age: 45
Media Kit 2020
Advertising Rates:
Print
Issue Theme* Space Close Materials On Sale
#238 Spring House & Home Nov. 20, 2019 Nov. 27, 2019 Mar. 10, 2020
#239 Summer Interviews Feb. 19, 2020 Feb. 26, 2020 June 9, 2020
#240 Fall First Nations May 22, 2020 May 27, 2020 Sept. 8, 2020
#241 Winter India Aug. 20, 2020 Aug. 26, 2020 Dec. 8, 2020
Size 1x 2x 4x
Full $8,500 $8,075 $7,650
Spread $14,450 $13,730 $13,000
Half (horizontal) $5,100 $4,850 $4,600
Cover 2 / Page 1 $15,900 $15,100 $14,300
Cover 3 $9,350 $8,880 $8,400
Cover 4 $10,200 $9,690 $9,200
*Themes subject to change
Fractionals run in the advertising bank (back half of issue)
Media Kit 2020 Digital Content, Commerce & Advertising Content from Aperture magazine is extended online with interviews, reviews, and other exclusive editorial. Aperture’s e-commerce store sells books, magazines, and limited-edition artist prints, as well as tickets to fundraising events. aperture.org 200,000 Monthly pageviews 40,000 Monthly uniques Newsletter 90,000 Subscribers 20% Open rate Social Media 372,000 Instagram @aperturefnd 239,000 Twitter @aperturefnd 114,000 Facebook @aperturefoundation
Media Kit 2020
Advertising Rates:
Digital
Banner & E-newsletter Ad Banner Ads
150kb max
JPG, GIF, PNG, or HTML
50,000 100,000 200,000
RGB, 72 dpi
Ads with a light or white Ad Unit Size (pixels) Impressions Impressions Impressions
background must include a
1x1–pixel border Half Page 300 W x 600 H $60 CPM $55 CPM $50 CPM
Send materials to: Billboard 970 W x 250 H $55 CPM $50 CPM $45 CPM
Dana Triwush
212.946.7116 Medium Rectangle 300 W x 250 H $45 CPM $40 CPM $35 CPM
dtriwush@aperture.org
Dedicated Newsletter E-newsletter Ad (90,000 subscribers, only one per blast)
800 W px (no height restriction
Ad Unit Size (pixels) Rate (flat)
but close to 800 px is advised)
70kb max Medium Rectangle 300 W x 250 H $1,500
JPG, GIF, or PNG
RGB, 72dpi
Submit materials 7 days prior to
drop date using:
aperture.org/sponsoredform Dedicated Newsletter (limited availability)
Communications must be photo-related $2,950Media Kit 2020
Print Specs
Full Page and Cover 4 Page 1 and Cover 3 Double-Page Spread Half-Page Quarter-Page
Portrait Trim: 8.9 x 12 in. Landscape Landscape only Portrait only
Full-Bleed: 9.5 x 12.25 in. Bleed: at least 0.125 in. on top, bottom, Full-Bleed: 18.75 x 12.25 in. Non-Bleed: 7.87 x 5.51 in. Non-Bleed: 3.84 x 5.51 in.
Non-Bleed: 8.25 x 11 in. and right edges; 0.25 in. on left (inside Non-Bleed: 17.5 x 11 in. Live Area: 7.38 x 5.01 in. Live Area: 3.34 x 5.01 in.
Trim: 9.25 x 12 in. binding) edge Trim: 18.5 x 12 in.
Live Area: 8.75 x 11.5 in. Live Area: 18 x 11.5 in.
Cover 2
Trim: 8.9 x 12 in.
Bleed: at least 0.125 in. on top, bottom,
and left edges; 0.25 in. on right (inside
binding) edge
Magazine trim size: Bleed (not available for fractional ads): File delivery instructions: PDF requirements: Proof requirements:
9.25 x 12 in. portrait Please allow 0.125 in. (3 mm) bleed for all All files must be sent electronically. PDF cannot include any rich black text A professional color proof (i.e., match
exposed edges. We suggest using a proprietary FTP host (black text using CMYK process). Black print) must accompany every ad. Proofs
Printing method: or web-based services like wetransfer.com text should be created using only black must be made from the supplied final file
Computer to plate, sheetfed offset Live area: or hightail.com. Please send to (K) to avoid realignment issues during and be correct for color, content, and
All live matter = 0.25 in. (6.5 mm) from trim. dtriwush@aperture.org. printing. To avoid realignment issues crop, since it serves as a guide for color
Paper stock: For gutter bleed spreads, allow 0.2 in. (5 during printing, black text cannot be and layout. The proofs should include
Interior: 170 gsm Sappi Magno mm) on either side of gutter. Color profile: smaller than 6 pt., and multi-colored text a media wedge, Ugra/Fogra 39 V2.0 or
matte coated Use ISOcoated_v2_eci.icc profile (text in need of CMYK process) cannot higher. If a match print is not provided
Cover: 300 gsm Symbol Art Card Accepted file format: (Aperture will provide). be smaller than 8 pt. All components by the Materials close date, Aperture will
(C2 & 3 uncoated, C4 coated) Print-ready X-3:2002 PDF only. Please of PDF must be in CMYK or grayscale create one for you at an additional cost of
output PDF files based on InDesign PDF colorspace. All images must be of at least $100.
Binding: Job Option provided. 300 dpi resolution at 100%. PDF cannot
Smyth Sewn include any spot/PMS colors. PDF cannot
include any LAB, RGB, or extended
profiles. PDF must include crop marks.
All fonts must be embedded. Total ink
coverage cannot exceed 310%.Media Kit 2020
Contact Publisher
Dana Triwush
212.946.7116
Aperture advances the art, story, and community of photography
through its public talks, educational workshops, visual literacy
curriculum, touring exhibitions, and member events.
dtriwush@aperture.org
Partnerships Terms:
and Advertising All rates are NET.
Liz Morina
917.691.2608 All ads must be accompanied by a signed contract (insertion or
emorina@aperture.org purchase order).
Director of Cancellations:
Brand Partnerships Neither the advertiser nor its agents may cancel after the
Isabelle Friedrich McTwigan Materials date. If, by the Materials date, the publisher has
917.501.0447 not received materials that, at its sole discretion, are deemed
imctwigan@aperture.org acceptable for publication, the publisher may either repeat the
advertiser’s most recent advertisement that it has published or
Production publish nothing, charging the agency and advertiser for any
Bryan Krueger space reserved by them.
bkrueger@aperture.org
All files must be accompanied by a MATCH PRINT. Any client
delivering art without a match print will have a proof produced
for them at an additional charge of $100 to ensure quality
reproduction of the file.
Billing:
Invoices are issued upon publication (i.e., on-sale) date and payable
within thirty (30) days upon receipt. Payment not received within
ninety (90) days of invoice is subject to an additional 1.5% service
charge per month until paid in full.
Foreign payment must be made via credit card or bank transfer.You can also read
