MEDIA KIT 2019 spice - Spice Route Magazine
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA KIT 2019
SPICEJET’S EXCLUSIVE INFLIGHT MAGAZINE spice spice
THE INFLIGHT MAGA ZINE
MEDIA KIT 2019
MEDIA KIT 2019 spice
SPICEJET’S EXCLUSIVE INFLIGHT MAGAZINE
| | | SPICEJET’S SOARING SUCCESS | | |
SPICEJET TO TAKE UP
SPICEJET SIGNS
AROUND 40 OF
JET AIRWAY’S BOEING 737s.
CODESHARE
AGREEMENT WITH SPICEJET MARKET
EMIRATES TO
GAIN LARGER GLOBAL FOOTPRINT SHARE AS PER DGCA
94% 14%
WHICH IS
MORE THAN
AIR INDIA
501
PASSENGER LOAD FACTOR FOR 46
SUCCESSIVE MONTHS, A FIRST IN
INDIAN AVIATION HISTORY.
SPICEJET WON
THE MOST DAILY FLIGHTS TO 59
OUTSTANDING DESTINATIONS WHICH
GLOBAL INCLUDE 50 DOMESTIC AND
SPICEJET HAS AVIATION 9 INTERNATIONAL.
RECEIVED THE TURNAROUND
“WORLD AWARD THE EDITOR’S
AT THE IIIRD TRAVEL
TRAVEL & HOSPITALITY CHOICE AWARD
READER AWARDS FOR BEST DOMESTIC LOW
AWARD” AT COST AIRLINE AT THE
LOTM, LONDON TIMES TRAVEL AWARDS
* As per DGCA website
MEDIA KIT 2019 spice
SPICEJET’S EXCLUSIVE INFLIGHT MAGAZINE
| | | ADVANTAGE SPICE ROUTE | | |
More than
1.8passengers
million
board SpiceJet
63% MALE
flights every PASSENGERS
month
205
Boeing 737 SpiceJet has
a fleet of
59
to be added
within 2 Years
aircraft
MEDIA KIT 2019 spice
SPICEJET’S EXCLUSIVE INFLIGHT MAGAZINE
| | | THE SPICEJET STORY | | |
| | | SpiceJet is India’s most but also continues to lead the
preferred airline that has made Passenger Load Factor (PLF)
flying more affordable for more charts among all Indian carriers by
14%
Indians than ever before. SpiceJet clocking over 94% PLF for 46
operates 501 daily flights and successive months. This is also the
carries nearly 1.8 million airline’s highest ever PLF.
passengers to 59 destinations,
including 50 domestic and | | | The On-time Performance (OTP)
MARKET SHARE
9 international ones. of the airline during in 2017 stood
at 90%. OTP has been computed
12%
| | | SpiceJet has a share of 14% of for its
the Indian aviation passenger operations across the four
market. The super efficiency of its metro airports of Bengaluru, Delhi,
services can be gauged by the fact Hyderabad and Mumbai.
that the flight cancellations rate for INCREASE YEAR ON YEAR
the carrier during July 2016 was just | | | SpiceJet’s mission is to become
0.28%. India’s preferred airline, delivering
90%
the lowest air fares with the highest
| | | SpiceJet connects its network consumer value, to price sensitive
with a fleet of 38 Boeing 737-NG consumers. It hopes to fulfil
and 22 Bombardier Q-400s. The everyone’s dream of flying. With
majority of SpiceJet’s fleet offers India’s economic and business ON TIME PERFORMANCE
SpiceMAX, the most spacious growth, the percentage of the
economy class seating in India and traveling population is burgeoning.
perhaps the world, as an additional More and more Indians are
94%
fee option. traveling for both business and
pleasure and everyone needs to
| | | SpiceJet has crafted an amazing save both time and money.
and miraculous turnaround in its SpiceJet’s vision is to address that
operations during the last 2 years. and ensure that flying is for LOAD FACTOR FOR
46 CONSECUTIVE MONTHS
Not only has it become profitable, everyone. SINCE APRIL 2017
MEDIA KIT 2019 spice
SPICEJET’S EXCLUSIVE INFLIGHT MAGAZINE
STYLE
ALL SET TO
SAFARI
| | | NOTE FROM THE PUBLISHER | | | 48
FOR THE MAN IN FULL | www.mansworldindia.com HOURS IN
MARCH 2019 | K 150
BARCELONA
Spice Route, the inflight magazine of SpiceJet, is now in its 13th year WHEELS
TOYOTA CAMRY
HYBRID
of publication. One of the most widely circulated in-flight magazines MAHINDRA
XUV300
KUMBH MELA
in the country, it is read by over 1.18 million passengers every month. It
ADVENTURE
AMONG 120 MOTORCYCLES
MILLION
BELIEVERS
is appreciated for its lively content covering a wide variety of subjects
like travel, lifestyle, fashion, food, films, money, investments, culture RAJKUMMAR
and spirituality.
RAO
Through the lens
of his favourite
MOVIES
The magazine is a world class product in its look and feel, in terms of
THE PHILOSOPHY OF
its content, design, photography and production. Spice Route ANTI-NATALISM
UP CLOSE
provides advertisers a unique opportunity to reach out to a vast
swathe of India’s well-heeled air travellers at a reasonable cost. With
ZOYA AKHTAR
THE INTERVIEW
RITESH BATRA
19 TH
your help and support we now hope to take Spice Route magazine to
ANNIVERSARY
SPECIAL
WATCHES TO
LOOK OUT FOR AT
greater heights.
BASELWORLD 2019
FULL PG BLEED 230 X298.indd 1 04/03/19 3:26 PM
MW March 2019 Rajkummar Rao Cover.indd 1 01/03/19 9:27 PM
Spice Route is published by MW.Com India Pvt Ltd, a leading
magazine publisher based out of Mumbai. Founded in 1999, we have > ISSUE 00134 > MARCH 2019
> rollingstoneindia.com
over the years built up a strong reputation for the quality of our
11
TH
publications. The magazines in our stable include MW (Man’s World), ANNIVER
SARY
SPECIAL
India’s first and leading men’s luxury lifestyle magazine, and Rolling
Stone India, the local edition of the world’s largest music magazine.
SHAWN
MENDES
Confessions of a
We also have a wealth of experience in custom publishing, having Neurotic Pop Idol
created and brought out magazines for companies and organizations K-POP EXCLUSIVE
+
like Mahindra Holidays, Kuoni Travels, Future Group, Airtel, National ATEEZ
Centre for the Performing Arts, Deccan Aviation, etc. SPOTIFY
IN INDIA
Everything You
Need to Know
We have also been active in the area of inflight magazines for many
years. We created and successfully ran the inflight magazine of India’s
The Incredible Music Journey of
pioneering budget carrier Air Deccan for five years before the airline
was taken over by Kingfisher. We were also the publishers of DARSHAN
Go-getter, the inflight magazine of GoAir, for over five years. RAVAL
MEDIA KIT 2019 spice
SPICEJET’S EXCLUSIVE INFLIGHT MAGAZINE
| | | OUR MAGAZINE RATE CARD | | |
PAGE BLEEDS MAGAZINE DIMENSIONS/ BLEED AD WXH (CM)/(MM)
• 3 mm on all sides
for a total document MAGAZINE SIZE: 20.3 x 26.0 / 203 x 260
size of 203 mm width Double Spread: 40.6 x 26.0 / 406 x 260
x 260 mm length.
Thick Insert: 20.3 x 26.0 / 203 x 260
LIVE/SAFE AREA Reverse Gatefold: 39.3 x 26.0 / 393 x 260
OR NON BLEEDS:
• 10 mm on all sides
Magazine for a total document MAGAZINE DIMENSIONS/ NON-BLEED AD WXH (CM)/(MM)
Size size of 203 mm
width x 260 mm
Full page: 18.3 x 24.0 / 183 x 240
Bleed length. Double Spread: 38.3 x 24.0 / 383 x 240
• Additionally, for
Half page (Vertical) 8.5 x 22.0 / 85 x 220
spread bleed ads, Half page (Horizontal) 16.0 x 11.0 / 160 x 110
allow 10 mm on each
side of the gutter for
binding. PAGE RATE INR
• Please do not
Full page: 6,50,000
place logos, legal Double page Spread: 13,00,000
PERIODICITY: MONTHLY disclaimers or other
Inside Front Cover: 9,00,000
critical information
DISTRIBUTION: EVERY SEAT POCKET outside live area. Inside Back Cover: 9,00,000
READERSHIP: OVER 1.8 MILLION
Back Cover: 12,00,000
TOTAL PRINT RUN: 2,00,000 COPIES • Clearly mark all
ad materials with
proper cropping
INNOVATIONS
instructions to avoid
misinterpretation. Tab (Back to back printing) 12,50,000
For INOVATIONS AND NATIVE ADVERTISING Reverse Gatefold: 12,50,000
• The ad should be
in SpiceRoute Magazine please contact provided in the pdf The above rate card is for a period of six months only.
www.spiceroutemagazine.com format only. Indicative advertising rates for different months.
AMRUT.indd 1
MEDIA KIT 2019 spice
SPICEJET’S EXCLUSIVE INFLIGHT MAGAZINE
Routemap
Kabul
Srinagar
Leh
Jammu
Dharamshala | | | OUR DESTINATIONS | | |
Amritsar
Adampur
Dehradun
Delhi Dibrugarh
Jaisalmer
Bagdogra
Jaipur Pakyong
Dubai Jodhpur
Kishangarh Kanpur Guwahati
Gorakhpur
Varanasi Patna Silchar
Udaipur Dhaka
Muscat Kandla
Ahmedabad Jabalpur
Kolkata Hong Kong
Porbandar Surat
501
Shirdi
Mumbai BAY OF BENGAL
Pune
Visakhapatnam
ARABIAN SEA
Hyderabad Rajahmundry
Vijayawada
Goa
Hubli
DAILY FLIGHTS Tirupati
Bangkok
50
Mangalore Chennai
Bengaluru
Kozhikode Port Blair
Coimbatore
LAKSHADWEEP Pondicherry ANDAMAN AND NICOBAR ISLANDS
(INDIA) Kochi (INDIA)
Madurai
Thiruvananthapuram
Tuticorin
DOMESTIC Colombo
DESTINATIONS Male INDIAN OCEAN
09 Domestics
International
New Routes
India connects with SpiceJet.
Flight schedules are subject to regulatory approvals and
change. Map not to scale, graphic representation only.
24/10/18 6:03 PM
INTERNATIONAL DEL-HKG from 22nd November, 2018. Content as on 25th October, 2018
DESTINATIONS
MEDIA KIT 2019 spice
SPICEJET’S EXCLUSIVE INFLIGHT MAGAZINE
| | | OUR CONTACTS | | |
MW.COM (INDIA) PVT. LTD.
EDITORIAL AND MARKETING OFFICE
401, 4th Floor, Todi Building,
Mathuradas Mills Compound,
Senapati Bapat Marg, Lower Parel,
Mumbai 400 013.
Telephone: +91 22 67487777
www.spiceroutemagazine.com
DELHI OFFICE
1104, Prakash Deep Buiding,
7, Tolstoy Marg, Connaught Place,
New Delhi-110001
Telephone: 011 43503672
BANGALORE OFFICE
#606, 1st Floor, Rear Building,
80 Feet Road, 3rd Cross,
Opp. Koramangala Police Station
Bengaluru 560095
Telephone: 08041618966
CHENNAI OFFICE
HONG KONG
SpiceJet’s latest and eighth international
8/4,First Floor,Meridian house,
destination is Hong Kong, a leading travel
destination worldwide. The airline operates
Montieth Lane,Egmore,
daily non-stop flights on the Delhi-Hong Kong Chennai 600008
sector Log on to www.spicejet.com for details
Telephone: 044 42188984
MEDIA KIT 2019 spice
SPICEJET’S EXCLUSIVE INFLIGHT MAGAZINE
| | | OUR EDITORIAL FEATURES | | |
13
OUR
I
FOOD ||||| DUBAI
EXPLORE ||||| OMAN
INSIDERS’
am waiting with
bated breath.
Hussain, the
Captain, an
experienced sea
GUIDE TO
dog, has a firm
hand on the
wheel of this
medium-sized
1
boat, keeping it
THE BEST
still like an
expert jockey
would his horse
MIAMI BEACH ART DECO
at an equestrian event. “Don’t get dis- ■ The Art Deco District of Miami, with its candy-coloured buildings and curvilinear archi-
tracted by the other fish jumping about. I tectural flourishes, its ocean-liner railings and portholes, is not so much a dense strip of
fashionable shops, open-air restaurants and hotels but a fanciful time machine. A trip here
EATING
can sense that they will jump out of the
water in front of you.” Hardly have the is both a trip back in time as well as a visit to America’s future. Each one of these named
words left his mouth when a pod of mis- buildings, from the Clevelander to the Tides Hotel, was erected between 1923 and 1943, and
their diligent restoration in recent years allows a view of what glamour and wealth was like
chievous dolphins breaks surface. It
in America then: jazz and tall, fat automobile tail fins; tasteful pink and yellow walls and a
seems each is competing with the other wet, tropical heat pregnant with possibilities. The Deco District also looks forward, if not
PLACES
as to how high out of the water it can to the United States’ exact future, then at least one lingering possibility. Outside of NYC
jump. I keep the trigger of my camera there are few places in the US as diverse as these few blocks just beside the Atlantic Ocean. Take away all the tourists
pressed to send it into motor-drive and and you would still be left with hundreds of Cubans, Haitians, Colombians, Nigerians, Brazilians and Israelis, the stray
get some super shots. With a leather-like European fashion designer planting a paisley flag on what was once and remains the American Riviera. It goes without
countenance from being exposed to many saying that it helps to be rich here (or, barring that, very, very beautiful and fit), but the beaches are free and the front
SPICE FAVOURITES IN DUBAI
an Arabian sun, Hussain breaks into a doors of those whimsical deco-style buildings are always open and inviting. But a towel for the sand and an attentive
toothy grin, happy at being proven right. eye for the details of buildings, of giant courtyards with amoeba-shaped pools, are all you need to be transported. •
Hardly 36 hours since I have landed in GARY DAUPHIN
Muscat for a driving trip of the Sultanate
of Oman and I am already growing fond
of this Arabian country. Muscat is a lovely
blend of tradition and modernity, uncor- THE UAE’S MOST POPULOUS CITY IS AS FAMOUS FOR ITS FOOD JOINTS AS IT IS FOR ITS
rupted by steel and concrete high-rises.
SHOPPING. ALONG WITH A HOST OF AUTHENTIC TRADITIONAL EXPERIENCES, THE CITY’S
Especially on the 3km-long Corniche, the
blue sea alongside the dun-coloured RESTAURANTS ARE HEAVILY INFLUENCED BY THE 200 NATIONALITIES WHO CALL DUBAI
houses and craggy hills is a lovely sight. THEIR HOME, MAKING IT A TRULY GLOBAL CULINARY DESTINATION.
Yesterday after arrival, I did some wind- BY AYUSHI THAPLIYAL
ing-down by the pool
at Al-Bustan Palace
NOW FLYING
SpiceJet offers direct flights to Muscat from
Hotel followed by a
long lazy lunch at The
Chedi, complete with
Ahmedabad and convenient connections
from other cities across the network.Log on crisp Chilean wine.
to www.spicejet.com for details Thereafter I checked
out the main souk,
marvelling at the
ON THE ROAD IN OMAN
sweetness of Omani
Halwa, the sheer size of dates on sale and
the intricate craftsmanship that goes into
the making of Omani daggers. After some
R&R, today is when the active part of my
trip has started. vHussain swings the
wheel and the boat responds like a balle-
A DELECTABLE BLEND OF TRADITION AND MODERNITY, THIS QUAINT COUNTRY HAS A RANGE OF EXPERIENCES TO rina in graceful pirouette, heading
OFFER, FROM HIGH-OCTANE WATER SPORTS TO TAILOR-MADE SELF-DRIVES CAPABLE OF TRANSPORTING YOU towards the part of the Bay of Muscat
TO THE ARABIA OF FAIRY TALES. TEXT AND PHOTOGRAPHS BY RISHAD SAAM MEHTA popular for snorkelling. The green waters
2 ||||| JUNE 2016 JUNE 2016 ||||| 3
COVERSTORY ||||| SPICECLUB
SpiceClub will provide cashback/
“I REGISTERED AS A incentive on prepaid top-ups. Loyalty
points will be offered to all SpiceClub
2 ||||| JUNE 2016 JUNE 2016 ||||| 3
SPICECLUB MEMBER RECENTLY customers who book their tickets or add-
AND AM VERY HAPPY WITH THE ons on SpiceJet.com, through their
mobile or via the SpiceJet call centre.
FACILITY,” SAYS MEGHNA SpiceClub members will also be able to
SHERIGAR, A BENGALURU- earn and utilise their loyalty points to
BASED INTERIOR DESIGNER. buy tickets/add-ons on SpiceJet.com
TRAVEL ||||| PORTRAIT
In addition, SpiceClub will launch a
“THE ADD-ON BENEFITS ARE referral program to attract more TRAVEL ||||| STAR
MANY AND MORE THAN WORTH members to the scheme. It will
THE PRICE OF THE CARD.” incentivize current members who refer
their friends and family members.
Finally, SpiceClub members will get
cashback / incentives on spends done at
SUMMER LAZING WITH VARUN \
HIMALAYA
benefits. These include two free
vouchers worth Rs.599. Each of the
SpiceJet.com.
Those keen to know more about the pristine and have more What’s your favourite VILLAGE
vouchers can be used for domestic flight
bookings. SpiceClub members get free
tickets on their birthdays. A Marriage
user-friendly facility can log on to www.
spicejet.com or www.spiceclub.com for
more details.
marine life than the Great
Barrier Reef. Sipadan is
one of the best dive sites
place in the world? I
absolutely love hanging
out in airport coffee shops.
LIFE
in the world. You just land Never before in the history
Anniversary Special comes with a 50 per in the middle of nowhere, of mankind have so many
cent discount on domestic air tickets for on islands that are barely people travelled at the
two passengers. a couple of hundred same time, and passed
metres long...there are no each other while doing
Members can also avail of two
F
resorts, and there is no so. Airports are a great
or most purposes, the Geo-
vouchers (each worth Rs.100). destination. You live on a confluence of humanity. graphic South Pole is de-
To be used for domestic flight boat, drop anchor, dive. A coffee shop in Tokyo is fined as the southern point
You don’t even know if of the two points where
bookings, the vouchers will be the Earth’s axis of rotation
anybody has ever dived
valid for six months from intersects its surface (the
there before. other being the Geographic
their date of issue and can be very different from one in interests me most are North Pole). However,
utilised against the
VARUN Where did you go on your
most recent holiday? I
Washington or Shanghai. landscapes, people,
food and local artefacts.
the Earth’s axis of rotation is actu-
ally subject to very small “wobbles”
following add-ons: Bag Out
First, Excess Baggage, Fly DHAWAN went trekking with my Your work must take you Recently, in Ladakh, we
(polar motion), so this definition is
not adequate for very precise work.
ACTOR to some lovely loca-
family in Ladakh. I took my bought a 120-year-old The Geographic South Pole is marked
For Sure, My Flexi Plan, children along — this was tions. How different is mould for making momos, by a ceremony on New Year’s Day in
THE MANY BENEFITS OF
which a small sign and the American
Preferred and Other Seats the first time they were travelling on work from crafted in brass and silver
THE CARD WITH
flag are moved, and newly revealed
CONTINUING WITH its pioneering ways, Selection and Spice Max seeing mountains. In ret- travelling on a vacation? with a dragon on it — the annual stake is placed in the ice pack,
SpiceJet has recently launched a
rewards card that pays back the member
Seats. Lastly, the
SpiceClub member will
THE SPICECLUB CARD What’s your favourite
kind of holiday? Person-
rospect, I am not sure if it
was the wisest thing to do
because my son, who is 7,
YOU LIVE ON
My work is my hobby. The
only difference between
travelling on work and
silverware in the region,
some of it very old, is
amazingly intricate. When
which are positioned each year to
compensate for the movement of the
ice.[4] The sign records the respec-
A BOAT, DROP
tive dates that Roald Amundsen and
many times over. The new introduction be preferred for all kinds of ■ Free ticket on birthday Robert F. Scott reached the Pole,
ally, I love diving most. I needed an oxygen mask at travelling on vacation is I travel I like to sample
GREAT BENEFITS
ANCHOR, DIVE.
followed by a short quotation from
comes at a nominal membership fee but enrols for a one-year communication about any SpiceJet ■ Two free vouchers worth Rs. 599 to be have been diving for the one point, and my daugh- that you have to adhere local food as much as
each man, and gives the elevation as
has several inbuilt advantages. SpiceClub membership by paying used for domestic flight bookings last seven years. I have ter, 10, also fell ill because to discipline when you are possible. One of the best “9,301 FT.”.[5][6] The current stake
The prepaid card, SpiceClub, allows only Rs. 599 upfront. Currently the
promotion sale.
There has been a good response to the
been to Lakshadweep a of the altitude. But we YOU DON’T overseeing a crew of 200 meals I have ever had was has the position of the planets, sun,
■ A 50 per cent discount on domestic air and moon on January 1, as well as a
passengers to make cashless payment is being accepted via SpiceClub new service. “I registered as a SpiceClub tickets for a couple on their anniversary
couple of times. But the
locations I like best for
took breaks and rested
and they were better. We
EVEN KNOW IF people — sleep on time
and wake up on time and
in Cambodia, in a little
place we reached after rid-
copper star marking the pole. The
sign records the respective dates that
transactions within the SpiceJet only on the SpiceJet website. The card member recently and am very happy ■ Free priority check-in diving are in the South trekked and camped in ANYBODY HAS lead by example. ing on dirt bikes through a Roald Amundsen and Robert F. Scott
reacgives the elevation as “9,301
China Sea. The waters Markha, Changthang and forest. Cambodian cuisine
SPICECLUB, THE NEW PREPAID/LOYALTY CARD INTRODUCED BY
ecosystem. They can purchase meals, holder can then enjoy a host of exclusive with the facility,” says Meghna Sherigar,
■ Two vouchers totally worth Rs. 200 that a bit off Bali, Borneo, Nubra Valley. It was the EVER DIVED Is it different looking at a has Chinese, Vietnamese, FT.”.[5][6] The current stake has the
merchandise and add-on services with benefits worth up to Rs. 5,999. a Bengaluru-based interior designer. position of the planets, sun, and moon
SPICEJET FOR CASHLESS TRANSACTIONS, IS LOADED WITH A
the new card. With every recharge, they In addition to free priority check-in, “The add-on benefits are many and more
can be used for add-ons bookings Sulawesi, also parts of first time my children saw THERE BEFORE place through a filmmak- Malaysian and Indian on January 1, as well as a copper star
PLETHORA OF INNOVATIVE BENEFITS the Andamans are more snow in summer. er’s lens? It is. What you influences. It’s absolutely marking the pole
■ Preferred communication about
get additional credits. These convert to the early bird member stands to gain than worth the price of the card.” SpiceJet promotion sales see through a lens is being delicious. • RAJU BIST
currency on the card. The passenger from a host of other introductory There is more to come. Going ahead, encapsulated, it has a fo-
cus, and it shall remain for What do you like least
2 ||||| JUNE 2016 JUNE 2016 ||||| 3
posterity. The place I liked about travelling? Coming
32 ||||| JUNE 2016 JUNE 2016 ||||| 33
shooting most of all is back!
Chandni Chowk, where we
shot Delhi-6 extensively. I
have shot in Times Square,
eastern Europe, Australia
Spice - Spice Club .indd All Pages 31/05/16 1:59 PM
but Chandni Chowk was
something else entirely —
the lanes, the colours, the
traffic, so many people, so
many shops.
What do you like most
about travelling? What
2 ||||| JUNE 2016
MEDIA KIT 2019 spice SPICEJET’S EXCLUSIVE INFLIGHT MAGAZINE ||| THANK YOU ||| LOOKING FORWARD TO WELCOMING YOU ON BOARD
You can also read
