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MEDIA KIT 2019
OUR MAGAZINE
Mabuhay, the warm and worldly inflight magazine of Philippine Airlines,
inspires readers to explore PAL’s network of destinations, spotlights remarkable
personalities from around the world and presents dazzling photo spreads
capturing the Philippines’ magnificent islands and beyond. What’s more,
Mabuhay is a conversation-starter whose influence extends beyond the plane.
M A B U H AY 2 0 19 M E D I A K I T
LIFE
The upfront section “Life” gathers inspiration from the latest and greatest happenings across
the network and repurposes it into an engaging assortment of easily digestible stories. In
addition to spotlighting events, the section also focuses on the future – products and openings
that passengers can look forward to, as well as intriguing people striving to make a difference.
Life
Life Life Life Life Life
Global
Giant leap, Ground control
Raise the woof
small change to major artists
The United States Mint The moon voyage of
Global releases limited-edition SpaceX’s Big Falcon
5
From a mocktail menu in London to a dog food subscription service Apollo 11 coins, ranging Rocket isn’t until 2023 but
in New York, pet-related ventures make brisk business
Out of
in denomination from a it’s already been booked
The Birdhouse half-dollar to $5, out by Japanese billionaire
on January 24. Yusaku Maezawa.
Dispatches from across the PAL network Take the path of the luxe
bohemian traveler and book
PETS
this world The curved coins feature
a dome-shaped
“tails” side, designed
The founder of Japanese
e-tailer Zozotown,
Maezawa is also a globally To complement the theme, Loose Leaf
a glamping tent at The Melbourne
to reproduce the recognized art collector.
Birdhouse on Maremegmeg American astronauts landed reflection in Buzz Aldrin's Later this year, he'll
created seasonal botanical installations to
Beach. It’s owned by Filipino
Beautiful decay
Dogged delivery Doggie paddle Sit and smell the coffee Hair of the dog the Eagle lunar module in visor – as seen in the invite six artists – leading convey the perpetual cycle of life and death.
couple Mark and Camille New York Hong Kong Beijing London
Villaflor, who have a passion July 1969, but festivities to iconic photograph taken musicians, filmmakers and Soundscapes from the seasonal changes in
for interior design, real by Neil Armstrong in 1969. painters among them – to weather, as well as bird and insect life, were
The Farmer’s Dog recently There’s a new salon in If a leisurely cappuccino Simply feeding your dog celebrate its 50th anniversary For the concave “heads” accompany him on the
estate and sustainability. raised $39 million in series B town that serves both two- with your pet is more your a big plate of turkey and Swing by the Tate also recorded on the estate’s surrounding
The Birdhouse boasts five capital – confirming a strong legged and four-legged thing, SmellMe in Beijing’s vegetables would be begin as early as this month side, artist Gary Cooper trip. On their return to An artist transforms a dilapidated
designed an astronaut’s earth, the artists must Modern in London gardens; the resulting musical score was
spacious tents perched on appetite for personalized clients in metropolitan trendy Sanlitun shopping ridiculous. He’ll need a drink
boot print and the words create moon-inspired Art Deco mansion into an immersive until March 15, 2020,
wooden stilts that are nestled pet food subscriptions. Hong Kong. The Private I district could well be the too. Luckily, the Smith & then likewise divided into four movements.
into a hilly, densely forested Meals, which include turkey, Concept Store is a two- answer. The all-in-one Whistle bar at the Sheraton EV EN TS
“Mercury”, “Gemini” artworks, which will installation before it gets converted for the largest Dora “Each describes a phase of loss, grief and
and “Apollo”, separated form the basis of the
area with stunning views of carrots, parsnips, chickpeas, story salon in Causeway pet hotel, shop and café Hotel on London’s Park
by a depiction of #dearMoon exhibition. The
into a luxury hotel Maar retrospective the development of memory,” Rone explains.
1 Bacuit Bay and nearby islands. broccoli and spinach, are Bay where dogs can enjoy functions as a physical Lane gladly welcomes to be held in the
With private bathrooms, two sent in pre-portioned a grooming session while base for the SmellMe app, dogs. Its recently launched
a phase of the moon. website is already live. Using virtual and augmented reality,
single beds and a queen-sized packages within days of their owners get their hair which has five million users and permanent Dogtails
catalog.usmint.gov dearmoon.earth UK. Known for visitors to Empire can also view 3D scans
2 bed in each tent, you’ll have preparation. Subscription styled, so they can both and serves as a platform Menu was designed in her provocative
Street artist Tyrone Wright’s of the space before Rone’s transformation.
all the comforts of a brick- prices vary, but on average look their best before for everything from vets collaboration between STREET A RT photomontages,
and-mortar accommodation. small dogs chow down hitting the latest hotspots to dog walkers. With pet- the bar’s mixology team stylized images of women’s For Rone, this behind-the scenes look into
the 1930s French
thebirdhouseelnido.com on about $3 of food a day. in town. Boasting an indoor themed snacks, special and a canine nutritionist, Lunar calendar faces peer at you from walls, overpasses, his process also illustrates impermanence.
San Vicente Reassuringly, all meals are swimming pool, a natural play areas and grooming consisting of drinks such photographer, painter,
abandoned houses and even grain silos “Like the rooms prior to me taking over,
made with human-grade mud spa and a bakery services for cats and as the Poochie Colada, “a The lunar landing is one of the focus areas this year poet and philosopher
everywhere from rural Australia to urban this artwork too will soon be gone,” says
Island
6 ingredients, so you and your for pets, it also offers dogs, both pets and their blend of coconut water, for the annual Sydney Festival, which runs from was famed for her
7
best friend can lick your wellness and veterinary owners are in for a treat kale and broccoli”, served in January 9 to 27. The “Fly Me to the Moon” installation at New York. The Melbourne-based artist, Surrealist aesthetic Rone. Empire – which was only made
plates clean. services. fb.com/ at SmellMe's brick-and- elegant pewter tumblers. World Square challenges Sydneysiders to collectively better known by his street name Rone, possible by property owner and restaurant
explorer
Frangipani El Nido cycle 384,400km – the distance from Earth to the moon and her social
thefarmersdog.com PrivateiConceptStore mortar shop. smellme.cn smithandwhistle.com
– by taking a spin class and donating their kilometers, or paints these images to explore the tension documentary projects. magnate Shannon Bennett allowing Rone
With only seven suites that riding the Lunar Velocipede or one of the 12 stationary between beauty and decay – and his free reign over the mansion – will ultimately
are fashionably dressed with Interestingly, Maar
bikes on site. SydFest19 has also commissioned installation Empire is his most ambitious meet its natural end. Like the cycles that
IMAGES: LUKE DING)
furniture by Filipino designer was also famously
WORDS: MARISSE GABRIELLE REYES IMAGES: NEIL CARDAÑO
11 installations and participatory experiences at
Formerly a sleepy island E Murio, Frangipani El Nido Barangaroo South celebrating the diverse heroes of undertaking of the theme to date. immortalized in so fascinates Rone, the mansion will soon
town, El Nido now bustles is easily one of the chicest space exploration. And at Moon Drops in Darling Harbour, On till April 22, Empire is the Pablo Picasso's series return to its whitewashed rooms after
boutique hotels in town. The visitors can walk across giant waterbeds, which mimic
with creative enclaves, spacious rooms are peak result of Rone’s one-year of paintings titled the exhibition’s run, and then on to its
the weightlessness astronauts feel on the moon’s
hippie havens and inspiring tropical minimalist and boast surface. sydneyfestival.org.au
collaboration with interior "Weeping Woman". next stage of its life. When Empire dies,
glorious views of both karst stylist Carly Spooner, tate.org.uk Burnham Beeches’ full-scale transformation
places to drink and dine – landscapes and the ocean.
lighting designer John into a luxury hotel will begin. r-o-n-e.com
it’s the place to be Before heading to dinner at
McKissock, composer – Victoria Khroundina
their cozy in-house restaurant,
in Palawan Cala, take in Palawan’s famous Nick Batterham,
sunset over a cocktail at Rubra
Lounge. frangipanielnido.com
perfumer Kat Snowden
and design studio
WORDS: BOYD FARROW IMAGE: FB.COM/THEFARMERSDOG (RAISE THE WOOF)
OPENER
5 Loose Leaf. Through
a combination of art, On the walls of the
7 8
sound, light, botanical rooms are Rone’s murals
design and scent, of actress Lily Sullivan,
1 2 3 4 Manille Beach Bar
Empire is a multisensory whom he chose to paint for
WORDS: BOYD FARROW ILLUSTRATION: RODRIGO CORDEIRO
Odessa Mama & Kalye Artisano Thery’s Burgers, Owned by the country's oldest immersive experience her timeless girl-next-door
Boodmo Brewery Fries & Shakes distillery, Destileria Limtuaco & at Burnham Beeches – a beauty. Peering over the scenes
Representing the community Co, and helmed by celebrated
Tucked away on busy of Filipino creatives who have If island fever has got you
3
mixologist Larry Guevara, dilapidated 1930s Art Deco mansion of disarray, Sullivan’s portraits are
Calle Hama, a short settled in El Nido is Kalye pining for some comfort Manille Beach Bar is backed on the edge of Sherbrooke Forest, an hour’s both simultaneously eerie and evocative.
distance from El Nido Artisano, an “artisan village” eats, make a beeline for by a power team passionate drive away from Melbourne. Her presence is everywhere: in the lounge,
Ferry Terminal, is Odessa in Lio Tourism Estate. This Thery’s where you can tuck about great local libations.
Mama, a small Ukrainian artistic hotspot includes a into American diner fare like The cocktail menu features
In working with the site as a canvas, staring back at a mirror image of herself
haunt run by sun-seekers small retail space that sells burgers, hot dogs, nachos, 4 the usual tropical classics, Melbourne Rone has transformed the mansion’s rooms from across a fireplace; in the music room,
from Odessa. On the menu an eclectic mix of both fries and milkshakes. This but do order the Calauit Park into cinematic and highly evocative scenes. averting her eyes from the moss-covered
are traditional Ukrainian traditional Filipino crafts and charming tropical hut in Swizzle – a signature drink
U P C L O S E A N D PAW - S O N A L The space has been designed thematically piano and the sheet music and dead leaves
dishes like chebureki (deep- quirky finds such as woven Corong-Corong village offers made of Old Captain five-year-
fried stuffed dumplings), bags, art prints, mobiles made some of the best burgers on old rum, orgeat syrup, guava around seasons, and furnished with over strewn across the floor; and in the dining
One of the world's largest festivals dedicated to educating and entertaining dog
varenyky (boiled stuffed from natural materials, rattan the island. You can build your juice and Angostura bitters. SAV E THE DATE
lovers, The Melbourne Dog Lovers Show is back in its seventh edition from May
500 antique pieces. “Imagine walking into room, where Sullivan’s countenance looks
dumplings) and borshch baskets and cold-pressed own burgers, but if you're The distillery’s business an abandoned mansion that’s still full of the wistfully at tables set for a dinner party. The
3–5 at the Royal Exhibition Building. New events include a K9 Ninja Warrior competition, alongside
(beet soup). Wash it all coconut oil soaps. Ready after a signature, go for the development manager
down with a draft brew to get your creative juices double-patty beef burger Aaron Limpe Aw says, “We
dog shows that demonstrate the speed and agility of various canines. Don’t miss the Breed relics of the past as if someone just got up silverware is thick with dust and cobwebs
Showcase event, where over 30 leading breed clubs will be exhibiting, and the Meet the Breeds
from El Nido’s only craft flowing? Roll up your sleeves with sweet grilled onions believe that we create the
Collective, which will feature a range of Australia's main breeds. Looking for a little canine love? Get
and left,” Rone says. “I love exploring the drape the champagne tower, conjuring
beer brewery, Boodmo. and sign up for one of the and Thery’s Special Sauce. most inventive cocktails concept of how – and why – something so images of Gatsby’s house left in ruins
6 8 your fill of furry fun at Insta-Pooch, where you'll get to meet, cuddle and snap a selfie with the "Stars
fb.com/odessamama arts and crafts workshops. fb.com/therys-burgers-fries- on the island!” fb.com/
cafeboodmobrewery fb.com/kalyeartisano shakes-1831866483797329 manillebeachbar
of Instagram". dogloversshow.com.au/melbourne magnificent can be left to decline into ruin.” following days of excess.
18 MABUHAY | APRIL 2019 PHILIPPINEAIRLINES.COM
16 MABUHAY | MARCH 2019 PHILIPPINEAIRLINES.COM PHILIPPINEAIRLINES.COM MARCH 2019 | MABUHAY 17 20 MABUHAY | JANUARY 2019 PHILIPPINEAIRLINES.COM PHILIPPINEAIRLINES.COM 40 MABUHAY | APRIL 2019 JANUARY 219 | MABUHAY 21 PHILIPPINEAIRLINES.COM PHILIPPINEAIRLINES.COM APRIL 2019 | MABUHAY 41
Life Life
Life Life Life
Life
Global
Hanoi
London Curtain call Art attack
Pham Khac Quang
Couture club 4 5 6 Graphic artist Pham
From Hong Kong and Kaohsiung to New York City, massive performance spaces Khac Quang experiments
Rellik Deborah Woolf are opening up – to the delight of design mavens and the culturati With works from more than with ceramic, glass and
stainless steel, creating
Vintage Archive 150 contemporary Vietnamese an aesthetic that has
Elevate your sartorial game with pre-loved designer A cozy brick-walled store lit
by a smattering of bare light In 2007, the Victoria and artists, the city's affordable art established him as Born into a family of restaurateurs Aside from traveling to fashion Who are your idols?
threads that have made their mark on history A RCHITECTURE one of Vietnam’s most and film producers, Love Marie capitals to attend shows, you are Gustav Klimt, whose use of gold
bulbs, Rellik has been an Albert Museum shop fair is one of its most eagerly proficient and diverse
institution at Golborne Road stocked original vintage
awaited events printers. He is known for Ongpauco broke into showbiz and also an artist. in his works gives them a sense
since 1999. The store was set accessories from Deborah
up by three partners – Fiona Woolf in conjunction with
his reduction printing commercial modeling in her early It's been hard to pick up a brush of newness, is a major influence. I
technique, where teens. In the ensuing years, under the lately. I'd rather spend what little love Frida Kahlo’s colorful life, and
Stuart, Claire Stansfield the museum’s “Golden Age
separate colors are
and Steven Phillip – who all of Couture” exhibition.
printed from the same screen name Heart Evangelista, she free time I have to lie in bed or with how she always seemed to radiate
FASHION owned successful market Woolf is still reputable,
A RT
At Art For You, an affordable block at different stages. has won multiple awards for her TV friends and family. But I have all these brightness, even in dark times. That, I
stalls on Portobello Road. and some fashion treasures
Rellik offers vintage shoes available at her shop include
art fair showcasing works His work seeks out and film work. But in May 2014, the ideas and inspiration stored in my think, is very me. I gravitate towards
priced between $20 and $900, you beauty in places others
clothes and accessories from British pop and psychedelic might perceive then-29-year-old actress surprised head. I've been taking lots of photos, bright colors, even as a way to depict
the ’30s onward, including gear from the ’60s, as well can bring home a piece of art by as ordinary. everyone with a solo art show at the taking note of all these different sorrow. But many things inspire me,
2 distinctive designs by Bill as desirable pieces by ’60s Vietnam’s established and emerging phamkhacquang.com
Gibb from the ’60s and ’70s. designer Jean Muir. Woolf Ayala Museum, under her birth name. cultures, colors and people. Travel such as art and fashion, especially
Architecture fans also specializes in collecting artists. Organized by Tram Vu, owner Her paintings sold out as soon as the opens my eyes, opens up my world. haute couture.
1 may enjoy visiting too, costume jewelry in lucite, of contemporary art space Manzi, and doors opened – and Ongpauco has It’s been toxic in terms of scheduling,
as the shop is by the iconic enamel and various metals British-born Claire Driscoll, the 11th
Trellick Tower. from the ’50s, ’60s and ’70s. since held seven other shows in the but everything is finding its way into What moves you?
relliklondon.co.uk deborahwoolf.com edition will be held from April 10-15 Philippines, Singapore and Hawaii. my work as an artist. Right now I'm Life, experiences. My debut collection
5 at 93 Dinh Tien Hoang with a roster Nguyen Dinh Hoang Viet
Now married to senator Francis working on a new series and I've came out of an intensely dark period
of over 150 artists. Meet five of them. Perhaps best known for in my life. Sadness moves me. It
Escudero, Ongpauco is involved in completed seven paintings. I only
fb.com/artforyouvietnam his series of trompe-l'œil
4 (French for “deceive several non-profit organizations. She have five more to go. just switches on something in me.
the eye”) portraits of is a spokesperson for the Philippine I find painting very therapeutic.
seemingly content Animal Welfare Society and a huge You emerged as the painter Love Unfortunately, when I'm happy, art
7 animals that are actually
dead carcasses, Nguyen’s supporter of Balikatan Thalassemia, Marie Ongpauco in 2014. How is she doesn’t come as easily to me. When
Found And Vision thought-provoking, a foundation for children with the different from Heart Evangelista, the I’m in a great mood, I really have to
realist paintings embody rare and often undiagnosed blood actress? make time for painting, to yank it
An “it girl" favorite, this West his obsession with the
Nguyen Duc Phuong “beauty of death”. The disorder. And In the past two years, As Heart, I was acting, following the out of myself.
London vintage beacon
in trendy Portobello was Applied Arts graduate Ongpauco has found another hat to script, following the rules. I could
After graduating from the Vietnam University from the Hue University
launched in 2014 by stylist wear – that of style icon. She often not give in to my personal whims Who is Love Marie, when people
WORDS: ORMAN MILLER IMAGES: ALEX INGRAM (COUTURE CLUB) 1966 © DUFFY ARCHIVE (SIDEBAR)
of Fine Arts in 2007, Hanoi-based artist Nguyen of Fine Arts approaches
Karen Clarkson, who opened attends fashion weeks in Paris, New and wants. But in painting, I have are not looking?
Duc Phuong experimented with a multitude his work with a witty and
the boutique with her two
friends, Oxana Korsun and
of eclectic artist groups in the city. Nguyen's thoughtful, lighthearted York and Milan, trips she will use to full control, although my works I'm pretty shy. It took a lot of time and
works explore a fundamental but conflicting yet destructive narrative.
Rosie Meres. The utilitarian
human condition that most can relate to:
inform a new series of paintings, to be weren’t really something I planned to experience to be able to put myself
space, decked out with Nguyen Tran Nam unveiled at her next exhibition in 2019. show. Initially, I just wanted to paint out there. There are both good and
nostalgia and mourning for the past, while
racks of clothes, shoes and
accessories from the ’20s
holding on to an uncertain optimism for the
Multimedia artist Nguyen something for my house, for myself. bad sides to social media, but I've
future. Nguyen articulates the inevitability
to the ’90s, is a popular
of decay in the cycle of natural movement
Tran Nam’s lacquer work How have you amassed more than Painting then became my way of learned to see its good side. It helps
haunt for celebrities – such captivates with its dark 2.7 million fans on Instagram alone? expressing who I really am, telling the me come out of my shell. I'm traveling
through earthy colors delicately painted on
and heavy overtones that
QA
1 2 3 as supermodel Kate Moss.
Rummage its rails for rarities Suspending disbelief Raising the roof Take a bow disintegrated handmade paper.
portray loneliness, distress I hope it is because I inspire people. world, “This is me.” This is why I chose a lot now, but if it were up to me, I
by ’90s British designer and Taipei New York Hong Kong and discomfort. Born What I show on Instagram is not just to sign my pieces with Love Marie, my would just like to stay home. It might
One Of A Kind William Vintage
artist Helen Storey, who’s in 1979, he grew up in a the happy times. I share my failures, birth name, because they were from sound ironic to claim that I am simple,
known for her avant-garde Making a grandiose This month, Manhattanites The Xiqu Centre, a new home working-class family in the
This Portobello fashion time Former interior designer but I really am. – AA Patawaran
designs, such as a dissolvable architectural statement is the finally get to see inside The for Cantonese opera, is the countryside before moving my sadness. That's to show my me, my authentic self.
capsule turns the clock back William Banks-Blaney began
collection of dresses knitted National Kaohsiung Center for Shed, the long-planned latest addition to the West to Hanoi to study painting, followers that life is not perfect – but
to the 20th century with selling his finds to a handful
WORDS: BOYD FARROW IMAGES: NATIONAL KAOHSIUNG
from a type of polymer. the Arts, which opened last $500m arts space located Kowloon Cultural District, an and you’ll see that he
an inventory that attracts a of friends at pop-up outlets 6
autumn. The massive 14ha where the High Line joins the emerging arts and culture hub you can create your dreams.
worldwide clientele in search in London, before opening his fb.com/foundandvision explores social, political and
building has been touted as West Side’s Hudson Yards. It on the waterfront. The eight-
“
of rare historic one-offs. The own boutique in 2010. Located historical issues in Vietnam,
the “world’s largest performing promises to host a wide range level building’s aluminum slats albeit discretely. What do you want to say to those
shop's famous Back Room along Marylebone Street, the
WORDS: JOSHUA ZUKAS IMAGES: VŨ B O KHÁNH
arts center under one roof”. In of artistic programming on a were inspired by traditional san-art.org
draws both A-listers and the posh and modern space keeps Visit addition to a 400-seat recital massive scale, all thanks to its Chinese lanterns, while the who look up to you as a style icon?
fashion savvy to haphazard an impressive collection, the Shanghai Developing your own style comes
Travel opens my eyes, opens up my
SIXTIES REDUX hall, the Center houses an innovative design – The Shed’s main entrance was designed to
displays crammed with including an eye-popping ’60s
CENTER FOR THE ARTS (WEIWUYING)
Symphony opera house, concert hall and telescoping outer shell can resemble parted stage curtains.
couture gems from ’60s brand Paco Rabanne metallic purple Orchestra Hall in
with age and experience. When I was
playhouse that can each seat slide out to cover the adjoining Aside from the 1,100-seat main
Biba and ’70s bohemian-chic and red dress and a 2004 Tom China, designed by at least 1,000. To the front plaza as required, essentially theater, it also houses a 200- younger, I was overly trying to please
world – it's been toxic in terms of
ILLUSTRATION: CHERYL OWEN
pioneer Thea Porter. Book Ford for Gucci shimmering The Swinging Sixties are making a comeback at the Japanese architect Arata of the Center and where the doubling its capacity for seat Tea House theater. Next Le Hoang Bich Phuong others, but when I reached a certain
scheduling, but everything is finding its
a consultation with owner green sheath gown. While V&A Museum on April 6 with “Mary Quant”, a fashion Isozaki, this year's roof dips to caress the ground performances, installations and year, the waterside will also see
Jeff Ihenacho and tell him some pieces, such as an ’80s
3
Pritzker Architecture Le Hoang Bich Phuong studied silk and oil painting
age, I learned to appreciate my little
retrospective featuring the works of the British is an outdoor theater. Similar events. On the Shed’s opening the opening of M+, Hong Kong’s
your favorite style, era or Yves Saint Laurent geometric Prize laureate. at the Ho Chi Minh City University of Fine Arts before corner of the world. I’ve now reached
designer and the shop will
have handpicked items ready
cape, can cost £24,475, you can
also pick up a stunning Thierry
designer. Quant was famous for inventing the mini
skirt and Mod-style, A-line dresses that became
canyons and hollows exist
around the building, adding
day, legendary filmmaker
Steve McQueen will present
museum of 20th- and 21st-
century visual art, design and embarking on an artist’s residency in Japan in 2011. Love Marie Ongpauco is used to wearing many hats. In her teens she made a point where I can say, “This is where way into my work as an artist
and waiting for your visit. Mugler ’80s black dress for
popular in that era. View over 200 garments and to the surreal atmosphere. It "Soundtrack of America", architecture. The building will Le gleans inspiration from Japanese woodblock
master Utagawa Kuniyoshi and contemporary artist
a career out of modeling and acting, and in recent years has reinvented I'm at; this is where I'm going to be;
accessories on display, and don’t miss previously also boasts the largest organ a five-night concert series house 17,000m2 of exhibition
oneofakindvintagestore.com £455. williamvintage.com unseen pieces from the designer’s personal archive. in Asia, with more than 9,000 that celebrates the impact space, three cinemas, a lecture Yoshitomo Nara. Look out for delicate silk paintings herself as an artist, philanthropist and style icon. Ahead of her eighth solo and this is how I'm getting there.”
7
vam.ac.uk/maryquant bamboo pipes.
npac-weiwuying.org
of African American music.
theshed.org
theater and performance
spaces. fb.com/xiqucentre
of meticulous brushwork and ethereal color palettes
that reflect the tender nature of everyday beauty.
lehoangbichphuong.com
exhibition next year, Ongpauco talks about how traveling and exposure
to other cultures has made her a better person
I guess when you stop chasing the
world, it will present itself to you. ”
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M A B U H AY 2 0 19 M E D I A K I T
GOING GLOBAL
Mabuhay’s signature feature offers a tour of an exciting city – be it Shanghai, Seoul or New
York – through the eyes of an inspirational Filipino now calling that city home. As well as an
insider’s guide, the feature celebrates the amazing work of Filipinos across the world. In 2017,
“Going Global” earned an honorable mention at the Folio: Eddie & Ozzie Awards in New York.
GOING GLOBAL
Cebu
WITH MIA ARCENAS
The ultimate island girl, Cebu-born designer Mia Arcenas went
to fashion school in the US before returning home to start her own
high-end clothing and accessories line. Now living between Cebu
and Manila, Arcenas takes time out of her busy schedule to show us
IMAGE: KLARA FERNANDEZ
her favorite places to eat, shop and relax in her idyllic hometown
As told to Alya B Honasan
Photography Carmen de l Prado
The best thing about growing up in I studied apparel manufacturing
Cebu was being close to the sea. Our management to learn more about the
family had a farm in Bogo City, on the export side of the business. We took
northeastern coast of the province, and design classes and put together tech
every Friday my cousins and I would go packs for products, so people anywhere
and stay at our nipa farmhouse, with the – such as factories in Turkey or Vietnam
horses, chickens and goats. Cebu has – could understand our specifications. While I will always consider the or if it’s too hot, I can walk indoors. I’ve
always been an artisanal hotspot – a lot I learned how to make a dress from Philippines as my home, I do love being walked the whole way from the Tanglin
of people work in arts and crafts, scratch – from the pattern to cutting and abroad and the freedom it brings. I end of Orchard Road to Marina Bay
particularly outside the city. And you can sewing – and applied that system to my grew up in Makati, but left in 1998 to Sands. There are only a few places where
get natural raw materials from the sea, mom’s business. Homegrown factories
GOING GLOBAL work for Euromoney, a business and you need to cross the road at street level
Singapore
like mother-of-pearl and black pen shells. often have their own language, so if you finance magazine published in London. I or hop on public transport like a bus or a
My mother, Maria Iris Fernan Arcenas, don’t make that language universal, you have since lived in Sydney, Moscow and quick train ride. The rest is underground,
is the woman behind Ferimar Import- can't maintain product quality and the Singapore, which has been my base for indoors or under cover. It’s a great way
Export – a pioneer in the bag and business won’t be scalable. the past eight years. to get your daily 10,000 steps!
accessories export business. When she I joined my mom’s company when I I like the independence of living here, I moved to Singapore because of my
took me to work as a child, the design graduated in 2010. She told me to “seize that I can jump on a bus or a train and go lawyer husband's job. A publicist, writer
room was my playroom, alongside the the moment”, to do my own thing and anywhere on a whim – something that is and crisis communicator by trade, I am
nearly impossible in Manila. There, ideally now also a banker, having set up the
bead makers and tumble-dried raffia. apply what I’d learned. Around that time, W I T H M A R G A R I TA LO C S I N C H A N you’ll have a car and a driver to take you Singapore office of BDO Unibank, the
My mom would give me paper so I could we went to a lot of parties and I realized
around because you can’t predict the biggest bank in the Philippines. As their
draw pictures of bags and necklaces but it was hard to find dressy resort wear
traffic situation, and traveling by public representative, I was the main point of
I never thought my drawings would be that was suitable for the evening, despite After moving to Singapore eight years ago as a trailing transport can be challenging. Not that contact for banks, businesses and people
used in her portfolio or presented to being in a tropical city like Cebu, so I spouse, Margarita Locsin Chan quickly found her own niche other countries don’t have their own exploring the Philippine market.
buyers. Imagine being told, at nine years started making kaftans. I’d hang 12 to 15 in the city-state as a banker. Now, the freelance writer, issues: in London we had tube strikes, I became an ambassador of sorts and
old, that the bucket bag you drew would of them on the racks in my mom’s store publicist, committed wife and mother has struck out on her while Sydney’s traffic has apparently loved helping people so much that I
be made and sold in Ibiza! and they'd be snapped up. That’s how own again, setting up a consulting company in the Lion City decided to set up my own consultancy to
gotten worse, or so I hear from family
At first, I didn’t want to take over the my own line, Mia Arcenas, was born. and a flexible workspace business back in the Philippines, back there. continue doing the work, but without the
family business. I wanted to become a Today, I have a Manila showroom for allowing her to enjoy the best of both worlds I'm a stickler for order and regularity, shackles of a full-time office job.
lawyer, as there were many lawyers in my my designs as well. At Ferimar my mom is so while I might love Manila for its color, The other business I have created
family. However, I went to school at the my boss. We work together on designs. one of the reasons I’ve enjoyed living back in Manila with other partners
As told to Rache l Lees
Fashion Institute of Design & However, she handles one-on-one Photography Chee Boon Pin in Singapore is that almost everything complements my consultancy by
Merchandising (FIDM) in Los Angeles. meetings with our buyers and does the here works. It's also a city that has been providing flexible workspace and
well planned. Many of the buildings are services to businesses looking to invest
connected, so if it’s extra humid outside and set up in the Philippines. Our “co-
There’s an unwritten rule that only after
you’ve lived in New York for a decade do
GOING GLOBAL
Manila
you earn the right to call yourself a New
Yorker – and that’s me in a couple of
months. I moved here from Manila in 2009
to enroll in the Jewelry Design program of
the Fashion Institute of Technology and
fulfill my dream of interning under Alexis
Bittar, who makes fashion jewelry that I
have always adored. My fascination with HENRY MOTTE-MUÑOZ
jewelry started when I was 12 – that year,
my sister and I accompanied our mother,
who owned a craft store, on a buying trip French-Filipino Henry Motte-Muñoz had the advantage of good schooling
(BONIFACIO GLOBAL CITY SKYLINE)
to Singapore. When her supplier noticed overseas and this has inspired the former banker to give back to the Filipino
how bored we were while waiting, he gave community. As founder and CEO of Edukasyon.ph, he aims to help local youth
us a craft kit and some beads to entertain make informed choices when it comes to their education. The dotcom
entrepreneur takes time off from his busy schedule to show us his favorite
IMAGE: GETTY IMAGES
ourselves. I got hooked, started making
accessories and sold them to my spots in Bonifacio Global City, the newest central business district in Metro
classmates. By the time I left Manila, I
already had two fashion jewelry lines – Get
Happy and Lucy in the Sky – that employed As told to Alya B Honasan
10 people. While business was doing well, Photography RG Medes tom as
I was craving a community of jewelry- I was born in Paris. My father is French
makers and thought I would find it and my mother is Filipina – originally
in New York. from Pampanga. I was six months old
Living in New York has helped me explore when I first came to the Philippines.
all the different worlds and possibilities Since then, I’ve spent all my summers
within myself. Here, I am free to live as I and, eventually, every Christmas here. So
please, and meeting different kinds of even if I grew up in Paris, London, Hong
people has made me appreciate diversity. Kong and Zurich, I’d always spend about
It’s even brought out the activist in me as I three to four months a year in this
find myself supporting causes and taking a beautiful country.
stand on issues I feel strongly about. I still Since I was 14, I’ve always wanted to
move back to the Philippines to spend
more time with the other side of my
family. I grew up in a bicultural
environment, but my parents made sure
that my siblings and I stayed rooted to
GOING GLOBAL
our cultures. That makes me a lot more
New York
patient with different perspectives and
cultures. Some parts of me are very
Filipino – like how I love singing to myself
all the time!
Being exposed to the Philippines and
more affluent cultures, I’d have to be
blind not to notice the disparity in the
educational systems. I was very lucky
WITH HAPPY DAVI D
that I went to good high schools, which
landed me in a good college. My father
Happy David moved to the Big Apple a decade ago despite her was a banker, so I had a massive pool of
thriving career as a fashion jewelry designer in Manila. She has picked advisers to help me break into finance for
up other skills and worn many hats since then and found a spiritual my first job. I saw firsthand how the right
home in New York. Here, she takes time off her busy schedule working advice and options could give you an
for a charity organization to take us on a tour of the cobblestone edge and a competitive advantage.
streets of Greenwich Village I wanted to come back and make an
impact by helping increase opportunities
for other people. I was also inspired by
As told to Sarj Stoeckl
my family here, who have been quietly
Photography Ricky Rhodes
M A B U H AY 2 0 19 M E D I A K I T
F E AT U R E S
Enjoy a visually stunning, editorially captivating collection of aspirational articles that reflects
the interests and the dynamics of both Mabuhay’s current readers, as well as the airline’s
future passengers. The stories place an emphasis on the people and the innovations that are
transforming the world, highlighting the lifestyle of travel, rather than just travel itself.
JUST DESERT
A
Tourism is on the rise in California's Mojave
Desert – including the unincorporated
MAKING
community of Joshua Tree, home to a tight-knit
band of artists and creative entrepreneurs
escaping big-city living
By Lillian Kalish
Photography L aura Aus tin
As in other cities,
sustainability has become a
buzzword in Bangkok. But
these boutique brands show
that big change starts small
DIFFERENCE
LEGENDS
OF THE FALLS
WORDS: NATALIE COMPTON
An hour's drive from Toronto's
culinary thrills, Niagara Falls
welcomes more than 14 million By Craig Sauers
people annually. Photographer Photography Leigh G rif f it hs
BRENDAN BURDEN visits the
natural wonder and captures
its majesty
Mabuhay
Mabuhay
Nov -2018
Nov -2018
102-113_FEATURE Bangkok ECO products(JO).MS.indd 102 13/10/18 3:52 PM 102-113_FEATURE Bangkok ECO products(JO).MS.indd 103 13/10/18 3:52 PM
AT
FIRST
sca ns
via 3D
cte d aliz ed
con stru be per son ion
suit s can , fash
Fro m tha t
T ECH
sse s mo use – and
to dre k of a upt ion the
the clic ch disr of
wit h for hig h-te epi cen ter ing
l hap pen
is ripe a vita re it’s
g Kon g, ry, is whe
Hon ind ust
BRUSH
glo bal
min s
a Cum
By Ann
BY
OR ED
TA I L
When something catches Vincent
Quilop's eye, he doesn’t whip out
his camera phone. Instead, he
reaches for his watercolor paint
set and sketches on the spot. Set
to participate in Art! Vancouver
next year, Quilop makes
handpainted postcards
when he travels – whether that’s
to Manila, Bangkok, Ho Chi Minh
City or Taipei – with each work
taking an hour to finish. Here, the
25-year-old Manila-based
illustrator shares his favorite
sketches from recent trips
IMAGES: AMANDA KHO
Mabuhay M b h
090-100_FEATURE Hong Kong High Tech Fashion(JO).MS.indd 90 16/10/18 5:06 PM 090-100_FEATURE Hong Kong High Tech Fashion(JO).MS.indd 91 16/10/18 5:06 PM
M A B U H AY 2 0 19 M E D I A K I T
THE AIRLINE
Proudly boasting the title of Asia’s first airline, Philippine Airlines is the country’s national
flag carrier and its only four-star airline. In 2016 PAL launched their new brand philosophy,
“The Heart of the Filipino”, and they aim to become a five-star airline by 2020.
PAL currently flies to destinations throughout Asia, the United States, Canada, Australia,
the Middle East and the United Kingdom – with exciting plans to expand their network
further in the coming years.
M A B U H AY 2 0 19 M E D I A K I T
STRENGTH IN NUMBERS
4-STAR AIRLINE
78
YEARS AS ASIA'S
FIRST AND ONLY ONE IN THE PHILIPPINES 16
PAL PRESIDENTS
FIRST AIRLINE SINCE 1935
8,278 EMPLOYEES
3,016 1,332
CABIN CREW PILOTS
10 BOEING
4 DOMESTIC AIRPORT HUBS
90
AIRCRAFT IN THE FLEET
85
AIRBUS
12
BOMBARDIER
AIRCRAFT/B777 CLARK CEBU DAVAO MANILA AS OF MARCH 2019 AIRCRAFT AIRCRAFT
5
AVERAGE
FLEET AGE
42 35
INTERNATIONAL DESTINATIONS
(AS OF APRIL 2019)
DOMESTIC DESTINATIONS
(AS OF APRIL 2019)
ONE
PAL UNIVERSITY
OPENING SOON
M A B U H AY 2 0 19 M E D I A K I T
THE READERSHIP
Top 5 Domestic
53% 47%
Destinations
80,000 copies Domestic International
1 Cebu
2 Davao
read each month passengers passengers 3 Iloilo
ILOILO
4 Cagayan De Oro BACOLOD CEBU
5 Bacolod
CAGAYAN
DE ORO
DAVAO
1.4 million
monthly readers
LOS ANGELES INCHEON
Top 5 International
HONG KONG
Destinations
BANGKOK
SINGAPORE 1 Hong Kong
48% 52%
2 Singapore
3 Incheon
4 Los Angeles
Female Male 5 Bangkok
A L S O R E A D AT
PAL Mabuhay Club airport lounges, NAIA Selected tourism agencies First-rate establishments – hotels,
T2 arrival area and sales offices worldwide embassies and consulates restaurants and cafés
M A B U H AY 2 0 19 M E D I A K I T
W H Y T R AV E L M E D I A
As more people travel, our media grows stronger and stronger every day.
Travel media is unique in today’s advertising environment, not only because of
the increasing consumer numbers, but because we have a deep understanding
and knowledge of who is traveling, as well as where and when. Furthermore,
travel media is ALWAYS positive, aspirational and inspiring.
• Passenger numbers are growing 3-5% every year
• Passenger numbers will double in the next 20 years
• 74% of passengers read inflight magazines
• Travel media has the most affluent readership
in the world
• Travelers are 50% more engaged reading inflight than
when on the ground (Ink: A Flight to Remember)
• Inflight media is always inspiring and positive
• Travel media reaches real people without being a
digital distraction
• All travel media is targeted
• Ink is the largest travel media company in the world
with award-winning content
M A B U H AY 2 0 19 M E D I A K I T
R AT E CA R D P RO D U C T I O N D E TA I L S
PUBLISHING RATES 1 INS 3 INS 6 INS 12 INS DOUBLE PAGE SPREAD SIZE • Digital file formats,
USD USD USD USD Trim area: 280mm (H) x 430mm (W) preferably high resolution
Bleed area: 286mm (H) x 436mm (W)
Type area: 260mm (H) x 410mm (W) • PDF file (at least 300dpi)
Inside Front Cover Spread 20,888 17,755 14,622 11,488 per insertion
FULL PAGE SIZE • Files must be supplied
Double Spread 19,888 16,905 13,922 10,938 per insertion
Full Page Trim: 280mm (H) x 215 mm (W) as single pages
Full Page Bleed: 286mm (H) x 221 mm (W)
Upfront Full Page 13,888 11,805 9,722 7,638 per insertion
Full Page Type Area: • All images supplied must
260 mm (H) x 190 mm (W) be converted to CMYK.
Full Page 10,888 9,255 7,622 5,988 per insertion
All fonts, images and logos
HALF- PAGE SIZE must be embedded
Outside Back Cover 12,888 10,955 9,022 7,088 per insertion
Text area: 125mm (H) x 190mm (W)
• Pages must be created to
Inside Front Cover 12,888 10,955 9,022 7,088 per insertion
IFE SECTION include bleed when required
Full Page Trim: 280mm (H) x 210mm (W)
Inside Back Cover 11,888 10,105 8,322 6,538 per insertion
Full Page Bleed: 286mm (H) x 216 mm (W)
*A 15% loading fee is imposed on requests to appear on a specific or early page.
C O N TAC T
P U B L I CAT I O N DAT E
BONG DY-LIACCO PAR SVALAS
Publisher Group Publisher
ISSUE RESERVATION COPY/ARTWORK ONBOARD
Direct +65 3165 4117 Direct +65 3165 4128
DEADLINE
Mobile SG +65 97514957; Mobile +65 8163 5385
January 2 nd Dec 9 th Dec 1 st January (PH) +63 927 636 3732 mohan.gopal@ink-global.com
(Viber/iMessage/Whatsapp)
February 4 th Jan 11th Jan 1 st February bong.dy-liacco@ink-global.com JOSEPHINE YOW
March 3 rd
Feb 10 Feb
th
1 st March Production Manager
April 3 rd Mar 10 th Mar 1 st April Direct +65 3165 4160
omar.kassim@ink-global.com
May 4 Apr
th
11 Apr
th
1 st May
June 3 rd May 10 th May 1 st June
July 3 rd
Jun 10 Jun
th
1 st July
August 4 Jul
th
11 Jul
th
1 st August
September 3 rd
Aug 10 Aug
th
1 st September
October 2 nd Sept 9 th Sept 1 st October
November 3 Oct
rd
10 Oct
th
1 st November
December 3 rd Nov 10 th Nov 1 st December
M A B U H AY 2 0 19 M E D I A K I TC R E AT I V E S O LU T I O N S
Ads & advertorials
We can design and redesign ads to ensure consistent
brand recognition, as well as execute editorial-style
stories promoting specific services, venues and
destinations to our discerning readers.
Supplements & special sections
Our dedicated team can execute sponsored
supplements, inserted into the magazine, or special
features sponsored by an advertiser, with specific
themes such as golf resorts, shopping promotions, food
& drink and others.
Bespoke video
We produce social media-friendly videos promoting
destinations, venues and services through our
trusted network of professional videographers
and video editors.
Other
Speak to us about designing a bespoke series of
creative solutions suited to your services and goals.
M A B U H AY 2 0 19 M E D I A K I TYou can also read
