MEDIAKIT 2019 - Bauer Media Advertising
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MEDIA KIT • 2019
beautyheaven.co.nz
beautyheaven, New Zealand’s
newest, biggest and most
comprehensive beauty review
database, launched in October
2018. beautyheaven combines
consumer - generated content
with high-quality beauty and
health journalism and the very
best news, tips and advice.
beautyheaven gives advertisers the
opportunity to natively integrate their
brands and new product launches with a
well-trusted review and rewards-based
New Zealand beauty website.
Overview
• Product Listings
• User-generated content
• Expert reviews (beauty editors)
• Video content creation
• Product trialling – trial teams
• Display advertising, social media and
EDM newsletters
• Cross-promotion across Bauer media
“
beautyheaven is more than just a beauty website; it’s a go-to destination where you can find all the advice, news and insider
knowledge you could ever need. It’s a community where like-minded (read: beauty-obsessed) individuals come together to
celebrate and share their love for all things make-up, skin care, hair, health, lifestyle, and so much more.
networks Erin Berryman
Editor
beautyheaven SITE PERFORMANCE beautyheaven talks to a highly skewed New Zealand female audience that is interested in everything beauty – fitting into two key segments: • The pre-shop researcher Intelligent, solution-orientated, educated and savvy • The beauty expert & influencer Loves beauty, passionate, social, vocal and influential Our beautyheaven.co.nz audience reaches the below demographic skew: • 98% female • 80% 18-54 years Average monthly impressions: 93,904 Average monthly uniques: 66,181 EDM: 1,200+ Facebook: 1,300+ Instagram: 2,000 Beautyheaven members: 1,900+ All channels are exceeding projections from site launch Source: Nielsen CMI (Jan-Dec17). *Base: AP15+ Source: Google Analytics February 2018
INSIGHT beautyheaven facilitates and encourages real-life, real-time conversations about beauty between women. The following insights have been taken from our beautyheaven Australian users.
THE BEAUTY CONTRIBUTORS
Offering a unique hubbed approach to beauty, key influencers and experts for your campaigns
MEGAN BEDFORD TRACY DAVIS AMY HOULIHAN SARAH SIMPSON LUCY SLIGHT PHOEBE WATT
Beauty Editor, Beauty Editor & Beauty Editor, Beauty Editor, Good Features Director, Deputy Editor/
Fashion Quarterly/ Lifestyle Assistant, Woman’s Day Health & Wellbeing Home and Beauty
AWW NZ Women’s Fashion titles Editor, Next
Weekly beautyheaven beautyheaven
ERIN BERRYMAN beautyheaven SPECIALTY: beautyheaven beautyheaven
SPECIALTY:
Dedicated Editor to SPECIALTY: beautyheaven CELEBRITY SKINCARE SPECIALTY: SPECIALTY:
beautyheaven and MAKE-UP & SPECIALTY: 40+ BODY/HEALTH HAIR
beautydirectory FRAGRANCE
beautyheaven &
beautydirectory EDITOR
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ANNUAL MEMBERSHIP & REVIEWS HUB
Essential for every beauty
and health brand across New EDITORIAL SUPPORT
Zealand, the beautyheaven Your products will be
Annual Membership ensures your included in beautyheaven
products are in front of consumers features throughout the
year by keeping us up to
when they are doing their date with new launches
pre-shop research in the and events
comfort of their home, on
the go or in-store.
COMPETITIONS
Being able to enter your products
in Best Beauty Sales articles,
competitions and social media posts
PRODUCT LISTING
Consumer-friendly features such
as product description, star rating,
price, contact details and a buy-
now button that can be linked to
your eCommerce channel
BRAND MEMBERSHIPS
From $3,000 Annually.
Multiple brand discount packages
available upon negotiation.
BEAUTYHEAVEN SPONSORED CONTENT (WRITTEN)
beautyheaven sponsored content is created to suit the objectives of the campaign whilst also tailoring
to the themes favourable with the beautyheaven audience. This content can be written in an educational,
pictorial, before and after or how-to format.
PACKAGE INCLUSIONS:
• Concept, Writing and
Editing of content
• Dedicated content hosting
on beautyheaven
• Social Boosting inclusion
• On Site Drivers (Homepage)
• Newsletter Driver
• Social Drivers
All features are keyword
optimised for SEO and
permanently archived on
annual product listings for
ongoing reference during
pre-purchase research.
INTEGRATED DISPLAY SOCIAL
ENGAGE EDUCATE & ENTERTAIN BRAND AWARENESS & CTA STIMULATE WORD OF MOUTH
• Video tutorials, interviews and • High-impact 100% share-of voice • Highly targeted sampling
event coverage homepage and targeted category • Conversation stimulation
• Sponsored features and blogs, takeovers • Social media engagement
“how-to”, tips and tricks • Run-of-site banner ads • Events
• Consumer-generated content, • Newsletter inclusion and dedicated
promotions and competitions EDMs
• Special issue hubs
SPONSORED CONTENT EXAMPLES
BEAUTYHEAVEN SPONSORED VIDEO beautyheaven videos are created with the style and voice of the brand in mind, whilst also taking into consideration on site keyword searches and trends. Each video is fully customised to suit the objectives of the campaign whilst also tailoring to the themes favourable with the beautyheaven audience. PACKAGE INCLUSIONS: • Video Production - Video concept, filming and editing (1-3 mins in length) • Dedicated video hosting on beautyheaven & beautyheaven YouTube • Social boosting inclusion • On Site Drivers (Homepage) • Newsletter Driver • Social Driver • Roadblocked display assets around content • Social media edit – Facebook & Instagram
TRIAL TEAM REVIEW OPPORTUNITIES
Leverage our network of real women to facilitate product reviews.
Expert trial team Member Trial Team package (written reviews) inclusions:
• Four members of the beautyheaven team review the latest • A selected number of beautyheaven influencers to trial your
and greatest products they’ve discovered recently. product and post long-form (150 word) reviews on product
• One of your products will be among the four featured, with a listing
review written about your nominated product on your listing. • Trial Team summary / overview landing page
• Social media and EDM drivers • On site editorial drivers and co-branded banners
• On-going SEO benefits from permanently archived content • On-going SEO benefits from permanently archived content
• Post-trial survey of up to 10 questions, the results of which
can be amplified via brand promotions
• Star-rating dinkus to utilise across all assets for a 12-month
period e.g. POS
• Social media and EDM driversbeautyheaven TRIAL TEAM EXAMPLE
Trial Teams generate
organic member comments
& purchase intentbeautyheaven TRIAL TEAM REVIEWS
TRIAL TEAM EXTENSION- PRINT ADVERTORIAL
Extend your beautyheaven E ST É E L AU D E R X FAS H I O N Q UA RT E R LY
trial team into the most
relevant Bauer print title with Double Wear A S T H E Y S AY
Beautyheaven.co.nz
an advertorial.
members share their
or nothing
Double Wear reviews:
This can showcase not only
Still haven’t found what you’re looking for?
Maybe it’s time to stop searching.
the trial team results through
“My holy grail stay-all-
T
he endless new foundation it on with a dense-bristle brush or a day foundation. I have
launches every season can damp sponge blender for a beautiful combination skin prone to
key reviews but also the trial
sometimes feel like the velvety-matte perfected finish, blending hormonal breakouts, and
reinvention of the wheel – with away pigmentation and imperfections this has medium to full
shiny new rims, but a wheel nonetheless. as much as we need to without it ever buildable coverage that
team star rating badge.
Beauty editors like to think of Estée looking mask-like. covers nicely without
Lauder’s Double Wear Stay-in-Place looking too caked.”
Makeup SPF10 as a wheel. That’s C O N T R O L S O I L & S H I N E If your B H M E M B E R N ATA L I E M A R T I N
a not-very-sexy way of saying that it’s skin has a tendency to get a ‘glow’
such a cult product it’s become a sort on whatever the weather or you have
of control against which we judge all trouble with makeup migrating by
others. It’s also what we continually midday, it’s a game-changer when you
An additional option is to
reach for, what you’ll find in our makeup find a foundation that keeps you looking
bags and in our bathroom cabinets. Let put together without having to touch it
us consider the ways it ticks the boxes. up every five minutes. Oil-free, it won't
utilise the beautyheaven
clog your over-productive pores either “The consistency is
L A S T S F O R F O R E V E R A N D A DAY – key when you’re dealing with blemishes. creamy, and despite the
( W H E N ‘ F O R E V E R ’ M E A N S AT full coverage, doesn’t feel
trial team members with
L E A S T 2 4 H O U R S ) While we’d never C O M E S I N YO U R C O L O U R With 61 heavy. It lasted all day for
recommend sleeping in your makeup, the shades, the range is almost unmatched me; from work to social
24-hour-staying-power premise is really elsewhere. The variety of undertones events, it stays in place.
soundbites of their reviews,
just shorthand for ‘Whatever type of busy offered (warm, cool or neutral) means it It also didn’t cause any
you are, it’ll keep up’. It’ll stay on, won't blends seamlessly and gets closer to breakouts, and I’ve
change colour and won’t pill or fade. It’s your skin’s natural luminosity. got sensitive skin.”
also sweat and humidity resistant, so B H M E M B E R S A M A N T H AT G 1
or use beautyheaven’s excellent for hot summer days or as a
workout foundation.
S T R A I G H T- U P C H I C Like a white shirt
or trench coat, you don't need to
reinvent anything when you’ve already
editorial talent.
R E L I A B LY F U L L- C OV E R AG E B U T nailed it. Instantly recognisable, Double
DOESN'T FE E L CL AUSTROPHOBIC Wear has been in a similar bottle since it
The fluid texture spreads easily and a was launched more than 20 years ago
little goes a long way, especially if you and still holds its own in any carefully
have the pump. We like to buff curated shelfie. “It can be glammed up for
an event or you can use
for a fresh everyday look.
It doesn’t cake up, and
gives my skin bounce.
And it doesn’t transfer
onto anyone’s clothes
when hugging!”
B H M E M B E R AV N E E T 9 8
Estée Lauder
Double Wear
Stay-In-Place
Makeup
SPF10, $72
FQ.CO.NZ 159beautyheaven RATES
Display ROS Banner/Billboard/Mrec/HP/Mobile $45.00
Content solutions Sponsored Content Content supplied by client/repurposed from mag +
High res images + Logo +URL. (+ roadblocked display units) $3,000.00
Custom content Content written by Editorial team +
high res image+ Logo + URL (+ roadblocked display units) $4,000.00
Branded video Video created by beautyheaven $6,000.00
Competition page $2,000.00
eDM beautyheaven Mrec $300.00
Mrec + Content inclusion $500.00
Trial Teams/Facebook/Instagram POA
* Ratecard only, discounted rate negotiated as part of a wider packageAD SPECS
Leaderboard 728px (w) x 90px (h)
Half Page/Double MREC 300px (w) x 600px (h)
MREC 300px (w) x 250px (h)
Mobile Leaderboard 320px (w) x 50px (h)
HPTO Skins 155px (w) x 950px (h)
Max. file size 150 KB or smaller
File Type Format JPEG, PNG, GIF, *SWF, HTML5, 3rd party
Deadline 1 week prior to live date
Leaderboard
MREC
Side SkinsCONTACT For further information and advice on advertising opportunities on beautyheaven.co.nz, please contact COURTNEY RAMSDALE Commercial Brand Manager cramsdale@bauermedia.co.nz ERIN BERRYMAN Editor of beautyheaven eberryman@bauermedia.co.nz MAILY PHAM Marketing Manager for beautyheaven mphalm@bauermedia.co.nz
THANK YOU
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