Media Kit 2018 INDEPENDENT CULTURAL - The Skinny
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INDEPENDENT CULT U R A L J O U R N A L I S M Illustration: Kyle McPartlin Media Kit 2018 The Skinny Media Kit +44 (0)131 467 4630 sales@theskinny.co.uk theskinny.co.uk
The Skinny: At A Glance “There aren’t enough people like The Skinny out there” Rich Walker, General Manager, 4AD 165,000+ Monthly Readers 115,000+ Followers on Social Networks 125K Unique Users* 350K Page Views* *Monthly 14,000+ Email Subscribers 35,000 FREE Print Copies Every Month 600+ Distribution Partners The Skinny Media Kit +44 (0)131 467 4630 sales@theskinny.co.uk theskinny.co.uk
Our Audience Reader Profiles 18% Other An Age of Discovery 98% Listen to music every day 87% Attend at least two The Skinny readers want to know more festivals a year and set the trends. 7% Upper Echelons 87% Like to read about events The Skinny magazine bucks the trend. 8% 72% Read The Skinny every Families issue Our print reach continues to expand and engage new audiences. Each location on the 69% Eat out every week has its own style and personality, with move bespoke, localised content and listings. 14% 67% Go clothes shopping Town Centre every month 53% Singles Urban 63% Work full time Sophisticates 62% Go on 2-4 holidays a year 59% Are educated to degree Age Profile level 44% Visit theskinny.co.uk at least once a week 44% Go to at least 3 gigs a Even Appeal month 19–24 51% Female | 49% Male 44% Are in the pub twice a 25–34 week or more 39% 47% 43% Like to know about events/ artists before anyone else 82% ABC1 Readership 38% Attend at least one festival abroad each year 35–44 Photos: Igor Termenon 34% Buy music at least once 9% a week 0–18, 45+ 1% 4% 25% Are studying The Skinny Media Kit +44 (0)131 467 4630 sales@theskinny.co.uk theskinny.co.uk
The Skinny Scotland Launched October 2005 Reader key facts: Edinburgh, Glasgow & Dundee 98% listen to music every day 86% aged 18–44 .CO.UK • 35,000 copies INDEPENDENT FREE May 2017 Scotland Issue 140 CULT U R A L J O U R N A L I S M 69% eat out every week • 160,000+ readers 67% go clothes shopping every month • 600+ distribution partners Music Perfume Genius Pond BMX Bandits 63% work full time • Monthly 62% go on 2-4 holidays a year L. Pierre Metronomy Pumarosa Electric Honey • ABC Certified Colonel Mustard & the Dijon 5 Pronto Mama Film 53% of clients have advertised for Michaël Dudok de Wit François Ozon Julian Barratt Books Now in its 13th year, The Skinny has become the César Aira Mariana Enriquez Ever Dundas 3+ years. trusted source for information about the full 92% of our advertisers re-book with Art Beatrice Loft Schulz Unstable Creations Clubs cultural scene throughout Scotland and beyond. Open Air FLY Sven Väth Mind Yer Self Supermax The Skinny after their first campaign. Comedy A History of Edinburgh Fringe Katy Brand Johnny & the Baptists With a loyal readership, The Skinny provides 92% of our Theatre The Workers Theatre interviews with internationally renowned artists alongside relevant localised content, previews, reviews and daily listings to create advertisers re-book an essential guide for anyone who wants to be ahead of the crowd and in the know. MUSIC | FILM | CLUBS | THEATRE | ART | BOOKS | COMEDY | TRAVEL | FOOD & DRINK | DEVIANCE | LISTINGS with The Skinny after their first campaign Print Prices* *prices before VAT 1/8 Box 1/4 Vertical 1/4 Box 1/2 Vertical 1/2 Horizontal Full Page £1395 Double Page Scatter Listings DPS Inside Front Cover £1645 Spread (DPS) £325 £545 £545 £895 £895 Page 3 £1645 £650 Outside Back Cover £1745 £2500 The Skinny Media Kit +44 (0)131 467 4630 sales@theskinny.co.uk theskinny.co.uk
Print Tech Specs & Deadlines Booking Artwork Print Street Tech Specs Payment Ts & Cs January 2018 11 Dec 15 Dec 20 Dec 2 Jan • Print adverts should be 300dpi CMYK, • Print advertising clients have 7 days February 17 Jan 23 Jan 26 Jan 30 Jan PDF or JPEG/TIFF after street date to make payment. March 21 Feb 27 Feb 2 Mar 6 Mar • The magazine is printed on trimmed • All invoicing is electronic unless April 21 Mar 27 Mar 30 Mar 3 Apr coldset newsprint and exported as otherwise stated. May 18 Apr 24 Apr 27 Apr 1 May [PDF/x-1a:2001] so artwork needs to be • Up to 30% may be added to your invoice June 16 May 22 May 25 May 29 May compatible with [PDF/x-1a:2001] with all as a late payment charge if you do not July 20 Jun 26 Jun 29 Jun 3 Jul fonts and images embedded pay by the agreed date. • Total ink usage should not exceed 240%, • You will have 48 hours after booking to August 18 Jul 24 Jul 27 Jul 31 Jul max K100 cancel your advert after which time September 22 Aug 28 Aug 31 Aug 4 Sep • 5mm bleed must be included on Full you will be liable for the full cost of the October 19 Sep 25 Sep 28 Sep 2 Oct Pages and Spreads, but is not needed advertising booked. November 17 Oct 23 Oct 26 Oct 30 Oct for smaller sizes • If advertising is booked but artwork not December 14 Nov 20 Nov 23 Nov 27 Nov • Ensure any essential content is within provided by the deadline, the client is the type-safe area specified still liable for the cost of the advertising. • Adverts should be sent to • Full terms and conditions can be January 2019 12 Dec 18 Dec 21 Dec 2 Jan adverts@theskinny.co.uk with found at www.theskinny.co.uk/about/ February 16 Jan 22 Jan 25 Jan 29 Jan the advertiser in the subject box advertise/advertisingtsandcs Print Sizes 1/8 Box 1/4 Vertical 1/4 Box 1/2 Vertical 1/2 Horizontal Full Page DPS Scatter Listings DPS 126mm(w) x 61mm(w) x 126mm(w) x 126mm(w) x 256mm(w) x Bleed: 290mm(w) x 350mm(h) B: 570mm(w) x 350mm(h) Nested Boxes: 76mm(h) 314mm(h) 155mm(h) 314mm(h) 155mm(h) Trim: 280mm(w) x 340mm(h) T: 560mm(w) x 340mm(h) 61mm(w) x 61mm(h) Type Safe: 260mm(w) x 320mm(h) Ty: 540mm(w) x 320mm(h) Base banners: 256mm(w) x 13.6mm(h) The Skinny Media Kit +44 (0)131 467 4630 sales@theskinny.co.uk theskinny.co.uk
The Skinny Student Handbook High quality satin finish A5, perfect bound September release, October top-ups An indispensable Distributed in universities, colleges, guide for students student accommodation & specially .CO.UK .CO.UK INDEPENDENT CULT U R A L J O U R N A L I S M INDEPENDENT CULT U R A L J O U R N A L I S M selected Skinny student hotspots Students are a critical demographic for the Also handed out at selected events, culture of any city, since many of them – be STUDENT STUDENT fairs & via key partners they new, visiting, or returning students – are at their most impressionable, adventurous, HANDBOOK HANDBOOK Scotland 2017 - 2018 2017 - 2018 and curious. The Skinny’s annual guide to student life is Trusted and established written and edited by current or recent publication, now in its eleventh year students, so the tone, content, and format Scotland-wide for 2018 is optimised to engage with its readers. Key cities: Edinburgh, Glasgow, Dundee, Stirling, Aberdeen, Inverness The Skinny Student Handbook is the most 40,000 copies, FREE effective and relatable platform for informing students about the most unusual themed “The Student bars, the quirkiest underground club nights, certified hangover recovery dens, and all Handbook is a great way to communicate 2017 – 2018 25 2017 – 2018 23 distributed just in time for Freshers. Print Prices* with a culturally *prices before VAT inquisitive student audience, making them aware of where we are and what 1/4 Box 1/2 Vertical 1/2 Horizontal DPS student promotions Full Page £1395 £565 £925 £925 Inside Front Cover £1860 £2335 we are running.” Page 3 £1860 Paul Gallagher, Outside Back Cover £2195 Marketing Manager Glasgow Film: GFT and Glasgow Film Festivals The Skinny Media Kit +44 (0)131 467 4630 sales@theskinny.co.uk theskinny.co.uk
Student Handbook Tech Spec Issue Final Booking Artwork Street 2018 4 July 11 July Sep 2018 Tech Specs THE SKINNY STUDENT HANDBOOK How to do a Good Degree Show Hey art student! You want your degree show to be totally amazing right? We’ve got some tips and we’ve got some gripes and .CO.UK Print adverts should be 300 dpi CMYK, hopefully the combination of the two will create a useful guide • INDEPENDENT CULT U R A L J O U R N A L I S M you can use to make your degree show a wonderful place for all of us PDF or JPEG/TIFF, with all fonts and im- Words: Rosamund West Illustration: Veronica Grech ages embedded Go to the degree shows This may seem obvious but evidence suggests it is not. More on that later. Go to all the degree Know your privilege This is a unique opportunity of access to equip- ment and training and space and time that you shows. Go to as many as you can reach across the won’t have after graduation so make the most of it. country. Gauge the level of work and the variety of techniques and the time you’re going to need to Departmental confusion Total ink usage should not put in (hint: it’s all the time). We’ve all seen the degree show where someone • Don’t worry about the grade Venue Guide has clearly wanted to do jewellery, ended up in painting, then continued to make jewellery but Illustration by Veronica Grech Take a risk. Focus on your practice and on cre- without the actual technical training in how to exceed 310% ating something authentic. The most important thing is that you display your vision in its truest do it. They’ll quite often end up retraining after graduation, which just seems like a waste of a www.theskinny.co.uk | @theskinnymag form, and that you use this opportunity to stretch painting degree. If your heart lies in a different yourself. Marking something as subjective as fine department, work out how to get into it. Unless art is inherently flawed, and frankly no one will literally everyone is telling you you’re terrible care about your grade by the time the degree at it, in which case you might be best placed to show opens. listen to them. ▶ • 5mm bleed must be included 22 ART THE SKINNY on Full Pages and Spreads 22-25 (ART) Good Degree show SCOT.indd 22 25/08/2016 15:48 • Ensure any essential content is within the type-safe area specified • Adverts should be sent to adverts@theskinny.co.uk with the advertiser in the subject box THE SKINNY STUDENT HANDBOOK 2015–2016 .CO.UK Print Sizes INDEPENDENT CULT U R A L J O U R N A L I S M Front and back cover spread_300.5x210+3mmbleed.indd 3 25/08/2015 14:07 52 VENUES THE SKINNY 54-63 (Venues Leeds).indd 52 25/08/2016 15:59 www.theskinny.co.uk | @theskinnymag 1/4 Box 1/2 Vertical 1/2 Horizontal Full Page DPS 59.5mm(w) x 59.5mm(w) x 123mm(w) x Bleed: 154mm(w) x 216mm(h) B: 308mm(w) x 216mm(h) 92mm(h) 187mm(h) 92mm(h) Trim: 148mm(w) x 210mm(h) T: 296mm(w) x 210mm(h) Type Safe Area: 128mm(w) x Ty: 256mm(w) x 190mm(h) 190mm(h) 2016–2017 Front and back cover spread_300.5x210+3mmbleed.indd 3 25/08/2016 17:17 The Skinny Media Kit +44 (0)131 467 4630 sales@theskinny.co.uk theskinny.co.uk
Digital Engagement The Skinny’s digital audience stretches far and theskinny.co.uk is a powerful platform for 125,000 unique users per month National Reach wide. Inspiring awareness of local acts on an reaching our culturally engaged visitors, 350,000 page impressions per month 25% London, 44% Key city areas international scale, our online content is with high-impact display slots in key visible 0.18% average click-through rate (Edinburgh, Glasgow, Manchester, Liverpool, tailored to the savvy online user. Engagement positions on our web pages. Options include 49% of traffic from mobile devices Dundee, Leeds, Birmingham) and building loyalty with users is key to our the Billboard, MPU and Reskin slots. Display Section-targeted campaigns available continued digital expansion. adverts can be section or geo-targeted. See below for targeted options including Social Engagement Homepage & Section Takeovers, and digital 35% of traffic from social advertorial pages 115K friends/followers as of Nov 2017 theskinny.co.uk Reskins & Site Takeovers Sponsored Content Billboard (CPM: £16 / £18 • For maximum impact, book the Reskin & The Skinny can work with you to create a fully targeted) Billboard to dominate the page bespoke online advertorial that allows you to • Or occupy all three display slots for a connect and engage with our readers, all in Reskin & Billboard particular section or run of site, e.g all our trusted editorial tone and design. (CPM: £32 / £38 music pages targeted) • Consistently high average CTR (›1%) Optional traffic drivers available, including via • Quotes are tailored to specific social networks and homepage placement. MPU campaigns (CPM: £13 / £15 targeted) The Skinny Media Kit +44 (0)131 467 4630 sales@theskinny.co.uk theskinny.co.uk
Digital Tech Specs Reskin theskinny.co.uk Total Area 2560px(w) x 1440px(h) As well as traditional image formats (RVB, image file to display to users without capacity JPEG and animated GIF) max file size 1mb, to run Flash™ or HTML5*. Ambient Reskin Blank Central Area theskinny.co.uk accepts rich media banners adverts must be submitted as JPEG or static 970px(w) x 1440px(h) in the dimensions stated. Please refer to the GIF files. *Flash files must be 10.1 or lower Desktop Billboard IAB website (www.iabuk.net) for maximum 970px(w) x 250px(h) Safe Zone audio and play lengths, controls, labeling and Please submit all digital copy and URLs to (for key information) other best practice recommendations for your sales contact at least 5 days before Mobile Billboard 150px(w) each side your artwork. If you are providing Flash™ or live date to ensure adverts can be checked 320px(w) x 50px(h) x 600px(h) HTML5 files, please also submit a standard before uploading. Reskin • Reskin adverts should be supplied • The central area is for our content and as one image to the spec: must be kept blank in your design 2560px(w) x 1440px(h) • Your design should extend to fill the • Additional dimensions are given (to total area so as to be visible on even the right) for guidance as to where key the biggest screens information should be featured MPU 300px(w) x 250px(h) Photo: JJ Robertson The Skinny Media Kit +44 (0)131 467 4630 sales@theskinny.co.uk theskinny.co.uk
An organically grown, effortlessly informed Box Advertising weekly eNewsletter. • Immersed in content – excellent brand association This is an ideal platform for promoters, • Quantifiable – trackable open rate & CTR venues and brands. Provide a timely boost to an avid audience group wanting recommendations for their week ahead. 300px(w) x 250px(h) | £10 CPM High value opportunity to gain direct access to The Skinny’s database and our social networks. Banner Advertising Every Thursday • Dominates width of newsletter Top weekly recommendations • Immersed in content – excellent brand 14,000+ subscribers association Posted via social networks 115,000+ • Quantifiable – trackable open rate & CTR friends/followers Commitment discounts available Bespoke Solus Email Quick turnaround, artwork needed 600px(w) x 250px(h) | £20 CPM Create your own bespoke email and send Monday prior to inclusion your message direct to our ZAP signups. The Skinny team can help you create a *Please note digital stats are always beautifully engaging message to suit our increasing so check with your sales Advertorial Advertising reader’s demands and convey your campaign team for the most up-to-date figures effectively. • Includes up to 75 words, lead image, logo and links Please provide all elements to your sales £75 CPM • Brand Engagement – direct dialogue in contact by 5pm Monday prior to inclusion. the tone your brand wants presented • Exclusive Messaging – you are the only advertorial inclusion, appears centre of the ZAP • Measured – embedded links, with trackable open rate & CTR • £25 CPM £25 CPM The Skinny Media Kit +44 (0)131 467 4630 sales@theskinny.co.uk theskinny.co.uk
Special Projects .CO.UK .CO.UK INDEPENDENT CULT U R A L J O U R N A L I S M INDEPENDENT CULT U R A L J O U R N A L I S M FREE At The Skinny we embrace new ideas and have “The partnership School of Art Contemporary Art Practice Intermedia Painting a team of creative contributors that can assist between The Skinny Combined Studies Photography Sculpture MA Fine Art ESALA with any campaigns and projects. and Pleasance proved Architecture Landscape Architecture Architectural History Art, Space and Nature MArchitecture Reid School of Music Advertising Features an effective, exciting Create content across our print or digital and unique way of THE CINESKINNY THE FREE OFFICIAL GFF GUIDE THESKINNY.CO.UK / CINESKINNY N0 4 | 24 – 26 FEB networks to encourage interaction, awareness connecting with our and brand association for our clients. festival audiences and created great School of Design Product Design Media Partnerships Animation Graphic Design DEGREE Design Informatics Fashion new engagement for Performance Costume 28 MAY– 5 JUNE Film & TV inverness SHOW 2016 8–9 / june / 2016 Interior Design The Skinny works with events, brands and Glass Jewellery & Silversmithing Illustration 13–28 AUG 2017 Pleasance venues as Textiles SCOTLAND'S LEADING CREATIVE INDUSTRIES FESTIVAL businesses to maximise their reach to our readership, while also creating new avenues a whole” of exposure to potential readers. Anthony Alderson, Director, Pleasance Sat 25 Feb, Cineworld, 8.30pm | Sun 26 Feb, Cineworld, 1pm Bespoke Magazines Gentle knockout Interview: Jamie Dunn .CO.UK The Happiest Day in the Life of Olli Mäki exactly two weeks time the world premiere of his the pressure is quite huge.” is about an unassuming Finnish boxer first feature, The Happiest Day in the Life of Olli Mäki, will Not only will Olli Mäki screen in the festival, it’s who has his nation’s hopes pinned on his take place under the microscope of the world’s film been selected for the prestigious Un Certain Regard INDEPENDENT CULT U R A L J O U R N A L I S M community at the Cannes Film Festival. section, Cannes’ competition celebrating films – as The Skinny team can create a one-off success. We speak to its director, Juho Kuosmanen explains that the prospect of debut- its title suggests – with a singular point of view, with Kuosmanen, a Fin who’s also carrying his FREE country’s ambitions on his shoulders ing at Cannes has been playing on his mind for a while: six years, to be exact. The reason being his Kuosmanen up against big names like Hirokazu Kore-eda (After the Storm) and David Mackenzie previous short film, The Painting Sellers, won Cannes’ (Hell or High Water). I brochure, daily publication or digital creation t’s a warm Ascension Day in Helsinki, and the Cinefondation in 2010, and part of the prize is a re- In an unexpected twist, this weight of expectations city’s residents are out enjoying the clement turn invite. “It was a nice situation but also a very helped Kuosmanen connect with a story he wanted weather. One Fin who can’t fully embrace the public scary one,” Kuosmanen says in a deliberate voice to tell: that of Olli Mäki, a real life talented amateur holiday, however, is Juho Kuosmanen. Not only is that’s as unhurried and gentle as his filmmaking. boxer, who, in 1962, became the first Fin to compete the 37-year-old filmmaker scheduled to speak to “When you’re writing your first feature and know for a world boxing championship when he was rail- to assist raising awareness and promotion of The Skinny over lunch, also troubling him is that in for certain it’s going to be screening in Cannes, roaded by his manager and Finnish promoters with School of Design continues… Communication Design Product Design Engineering Product Design your event or product. Silversmithing & Jewellery Interior Design Interaction Design Fashion Design Supplements Textile Design July 2017 Feature 1 School of Fine Art Painting & Printmaking DEGrEE Sculpture & Environmental Art Fine Art Photography Master of Fine Art Music We’ve worked with both Edinburgh College Our guide to Unbound, a late night series of Mackintosh School ShoW of Architecture Architecture of Art and Glasgow School of Art to produce events for the Edinburgh International Book 2016 Chester’s brand-new arts centre, Storyhouse, opens in May 2017. A major renovation and extension of the city’s old Odeon bespoke degree show magazines, using Festival, is a perfect example of how you can building, it houses two state-of-the-art theatres, a cinema and library, and a programme of significant public art commissions. Artistic director Alex Clifton presents his vision for a place where stories come to life Interview: Lauren Strain C hester is a city of stories. From its distinctive spiration; sometimes it’ll bring disagreement, student contributors under The Skinny brand. extend your brand to our readers. In 2014 we Tudor buildings to its Roman roads and disharmony, but that’s also valid. It’s about us Medieval walls, history is written in the streets. being connected, and acknowledging that there Heading home from the annual Chester Literature is such a thing as society; that we are defined by Festival, you can read these narratives in several our shared culture, by our shared social identity.” unique sights, like the elevated walkways of the It’s a premise that Welsh contemporary artist ‘Chester Rows’ and the colourful Eastgate Clock Bedwyr Williams will respond to in a new piece of also helped the Pleasance celebrate their – all glowing softly in the early autumn light. work, the first of four public art commissions by This is the backdrop for Storyhouse: a new Storyhouse to take place in the coming years. multi-arts centre with storytelling at its heart. The Williams will be spending time with people in core of this four-floor structure – Chester’s biggest Chester and its boroughs before presenting his ever public building – is the city’s central library, piece – which could use any of the spaces and which moves from its current location on North- facilities Storyhouse offers – in autumn 2017. gate Street into a new home equipped with facilities The CineSkinny is a daily guide to the 30th anniversary with a tailored supplement, designed to set the imagination free, from a touch- screen ‘innovation wall’ to telescopes, microscopes, art materials and paintable windows (and, of course, “Libraries are a place books). Artistic director Alex Clifton intends it to be a place where Storyhouse’s year-round theatre, where we ask big cinema and visual art programmes can be further explored; but also, crucially, where the commu- social questions: Glasgow Film Festival designed to deepen the exploring emerging comedy talent and their nity’s own stories can be told. “Libraries are a place where we share and Who are we? How make stories, where communities can gather to- shall we live?” 18–25 gether and ask big social questions: Who are we? How shall we live? What kind of community do we Alex Clifton June want to build for ourselves and our futures?” Clifton says. “And so the library sits right at the heart of relationship between local audiences and the exciting festival programme. 2016 also had us the centre because its philosophy sits right at the Similarly, it’s the library’s human, rather than heart of all the work that we’ll be making.” digital, resources that Clifton is keen to empha- He notes, too, the vision of Cheshire West sise. Touch-sensitive walls, high-speed WiFi and and Chester’s local authority that Storyhouse laptops that visitors can take around the building should be physically central: “Next to the cathedral, are all well and good, but “the most special reso- that’s the spiritual centre; next to the town hall, urce is simply the people we have in our team festival itself, as well as drive ticket sales and investigate Chester’s brand-new Storyhouse that’s the civic centre; it sort of completes the tri- and their commitment to the project,” he says. angle as the cultural centre. I think it has as cru- “I’m as interested in the fact that we’ve got a wet cial a place.” play area and some sinks, some walls that are The interconnectedness of the building is covered in chalk...” (He’s describing the dedicat- emulated in the organisation’s attitude towards ed children’s library, Storyden, which includes a community involvement: hundreds of people, more 25-seat storytelling room with theatre lighting than 25 charities and every primary school in the where the contents of dressing-up boxes will surely extend the GFF’s reach to new audiences. multi-arts venue with a custom supplement county have been consulted on the centre’s engage- be put to wild and wacky use.) ment programme, and Clifton explains that it is Finally, these stories will not begin and end written into the contracts of anyone working with in the central library, but be passed along and Storyhouse, even freelancers, that they must spend developed across the 25 connected Cheshire time mentoring others, from school groups to libraries. “Whether it’s the digital art or a perfor- aspiring young actors or directors, to adults with mance, or if we’ve got a storyteller in the build- in The Skinny North. learning difficulties receiving training and support. ing, we can share that across the library network,” Put simply, providing meaningful opportuni- Clifton says. Sharing, supporting and inspiring: ties is about “putting people in each other’s way,” “That’s the model for the future.” Clifton says. “Sometimes it will bring genuine in- Turn the page to find out more about Storyhouse’s opening season of theatre, cinema and visual art, plus full listings In 2016 we also worked with creative industries November/December 2016 STORYHOUSE 39 expo XpoNorth in Inverness to create a daily MUSIC guide and a full retrospective publication. The Skinny Media Kit +44 (0)131 467 4630 sales@theskinny.co.uk theskinny.co.uk
The Skinny: Live! Why stick to screens and pages for engage- Each one is tailored perfectly to the partner ment when you can use The Skinny to put on brand, business or festival, helping make their your event? Over the years we’ve curated exhi- vision a reality – all using The Skinny’s unpar- bitions, hosted short film competitions, given alleled cultural know-how. out comedy awards, sponsored music festival stages, run club nights and put on more gigs Get in touch with our sales team to find out than you can shake a mic at. how we can bring your event dreams to life. Case Study: Client provided: Black Bottle Whisky’s Eclectica Experiment Booking fees to secure artists Curation fees to cover our time In the spring of 2017, we teamed up with whisky brand Black Bottle to take over beloved Edin- Marketing budget to support event burgh haunt The Caves, in a perfect marriage of cross-disciplinary cultural talent and delicious Venue hire bespoke cocktails. The Skinny provided: We curated the entertainment – live music, spoken word, contemporary dance, a short film Unrivalled curation: best of local and house DJs – while Black Bottle, in partnership with local bartenders, crafted innovative emerging artists cocktails to match each performance. The sold-out event was a runaway success, thanks in no Coverage in print, online, The Zap and small part to our massive local reach and cultural savvy. socials Audience reach of 368,000+ So who did you miss? We had Iklan – a collaboration between experimental dark-pop queen High quality bespoke photography Law Holt, the Leith Congregational Choir and Timothy London (co-producer of Young Fathers’ debut) – plus the epic lo-fi of Neil Pennycook and Meursault, alt-folk songwriter Faith Eliott and the loud, dark, synth-fuelled electro of Future Get Down. We also had contemporary dance from Ashanti Harris, spoken word from the former and current Scottish Slam Champions – Iona Lee and poet/comedian Daniel Piper – plus a screening of Scottish Ballet short film Maze, with the whole evening compered by Flint & Pitch’s own Jenny Lindsay. Photo: Ryan Johnston Photo: Amy Muir The Skinny Media Kit +44 (0)131 467 4630 sales@theskinny.co.uk theskinny.co.uk
Thanks for Reading! So, you’ve seen all of the stats. You’ve seen what we can offer. We’re curious, though: what are you doing? How do you currently reach your audience? This isn’t about cookie-cutter, off-the-shelf products. The Skinny Sales Team is here to tailor solutions for your needs. Drop us a line, pick up the phone – we’d love to hear from you! Whether it’s a last minute 1/8 page advert to promote your new club night or an integrated multi-platform campaign for an international brand, everything The Skinny does has the same level of care, attention and love. Find us: 1.9 1st Floor Tower Techcube Summerhall Edinburgh EH9 1PL +44 (0)131 467 4630 “The team at The Skinny are full of enthusiasm for their product, always respond quickly to sales@theskinny.co.uk briefs and come up with good ideas on how best to engage with their audience” Jenny McManus, Head of Display, Carat Edinburgh The Skinny Media Kit +44 (0)131 467 4630 sales@theskinny.co.uk theskinny.co.uk
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