MEDIA KIT 2018 - for a healthier life - Psychology Today
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
for a healthier life MEDIA KIT 2018 115 East 23rd Street, 9th Floor, New York City, New York 10010 telephone 212-260-7210 fax 212-260-7566 Updated: 12/8/17 website www.PsychologyToday.com email sales@psychologytoday.com
for a healthier life PsychologyToday.com our mission Psychology Today is devoted to everyone’s favorite subject: Ourselves. For over 50 years, Psychology Today has dedicated itself to exploring the connections between mind, body, and spirit! In every issue, Psychology Today addresses why we behave the way we do and how we engage with the world around us; as well as how we react to life stages, including birth, career choices, marriage, adversity, and success. Psychology Today assists our readers with making healthy lifestyle decisions by embracing positive behavioral changes that influence not only themselves but the world around them!
for a healthier life PsychologyToday.com trusted editorial Top 10 Reasons Readers Keep Coming Back Self 1 Improvement Relationships 2 3 Medical Advice 4 Professional Interest Sexuality 5 Food 6 & Nutrition Family/ 7 Parenting 8 Alternative Medicine 9 Career Physical Health Issues 10 /Fitness
for a healthier life PsychologyToday.com demographics Readership Employment 63% female 37% male 63% Employed 61% Professional/ Managerial Education Circulation Attended/ Guaranteed Rate Base 250,000 77.9% Graduated Readers Per Copy 15.02 College+ Total Audience 3,755,000 Median Age 48 18 – 49 53.5% 25 – 54 51.4% 35 – 49 43.5% Income HHI $90,697 Social Media $40,000+ 75.2% 7.5M likes $50,000+ 67.2% $60,000+ 59.9% 522K followers 16K followers Source: MRI Spring 2017
for a healthier life PsychologyToday.com editorial breakdown A Healthy Editorial Mix Psychology Today embraces the fact that wellness is as much about self-awareness and self-care as it is physical health. Every issue offers trusted advice from experts in the fields of relationships and self-esteem, sexual health, nutrition, and everyday health issues. By putting into perspective the latest research and trends, Psychology Today provides useful advice that’s balanced and inspirational, offering a step-by-step plan for healthy living on topics that are designed to help readers take immediate action in their lives. 20% Food & 35% Health & Nutrition Medical 20% Cultural 25% Relationships Trends & Self-Help
for a healthier life PsychologyToday.com editorial features INSIGHTS Unconventional Wisdom News & Tips A sassy advice column by Editor at Large Hara We explore fresh and helpful research on topics Estroff Marano that addresses sexual, emotional, like relationships, habits, and planning for the and familial quandaries with humor and verve. future, breaking down new findings into bite-sized lessons. Q&A Scientists, artists, philosophers, and other bright minds speak with us about their work and offer new perspectives on human behavior. POV Two-Minute Memoir Books First-person narratives that capture We analyze and compare new releases on life-changing moments and revelations. topics ranging from the secrets of spies to the quest for immortality. Solutions Rant From loving well to understanding addiction, a A first-person essay on a highly charged topic rotating cast of writers addresses contemporary that is front and center on the cultural stage. issues with unusual insight. PERSONALITY Person of Interest Eccentric’s Corner Celebrities and unknowns alike receive in- A probing conversation with zany, mysterious, depth profiles that offer lessons for everyone and brilliant artists, ground-breaking scientists, and anyone in-between. and other unconventional characters.
for a healthier life PsychologyToday.com editorial features HEALTH Supplemental Science Nature’s Bounty The freshest knowledge about the vitamins and From a top chef’s focus on nutrition and taste to a nutrients that enrich our physical and mental well- grower’s dedication to the functional properties of being. his crops, this feature takes a look at every stage of our food, from cultivation to consumption. Mind Your Body Tips for improved mood and optimal health, from ways to get the most out of your doctor visits to physical and emotional pick-me-ups. RELATIONSHIPS Mating Social Life Romance, family, friendship, and more: Human beings are social animals, and the tenor We illuminate the ties that bind us and the of our social life is one of the most important pathways to a happier coexistence. influences on our mental health. Sex The hottest topics in sexuality—from unexpectedly attractive traits to the meaning of our fantasies—are unraveled here.
for a healthier life PsychologyToday.com editorial calendar FEATURES DEPARTMENTS January/February • Cover: Reinvent Yourself at Any Age: • Supplemental Science: Vitamin C Change Your Mindset, Change Your Life • Nature’s Bounty: Beer as Health Food • Personal Space • Mind Your Body: This Is Your Brain on Daylight • The Rural Mental Health Crisis • Relationships: Anger and Accountability • Emotions vs Feelings Special Section: RECOVERY ADVISOR March/April • Cover: Depression 2018: A Whole New View • Supplemental Science: Turmeric • Infidelity • Nature’s Bounty: Reinventing Supermarkets • The Power of Words • Mind Your Body: Humiliation • How Cities Shape Us • Relationships: BEing Together Special Section: CAREERS IN PSYCHOLOGY May/June • Cover: Love and Loneliness • Supplemental Science: Omega Fats • The Gut-Brain Axis • Nature’s Bounty: Can You Turbo Charge Your • Predatory Behavior Brain? • The Secrets of Great Psychotherapists • Mind Your Body: Social Support • Relationships: The Love Police July/August • Cover: The Changing Shape of Childhood • Supplemental Science: Zinc • Digital Fingerprints • Nature’s Bounty: Nuts as Superfood • Resilience: The Art of Adaptation • Mind Your Body: Exercise and the Brian • Rethinking Addiction • Relationships: Listening to Lovers September/October • Cover: Stress: How Much Is Too Much? • Supplemental Science: Prebiotics • Telepsychiatry and Chatbots • Nature’s Bounty: The Vegan Wars • The Importance of Being Moral • Mind Your Body: Outsmarting Pain • In Search of Well Being • Relationships: Resentment November/December • Cover: Profiles in Leadership • Supplemental Science: Quercetin • The Meaning of Dreams • Nature’s Bounty: Feeding Your Brain’s • Manipulating Memory Mitochondria • Breaking Up: The Art and Science of Endings • Mind Your Body: Getting Self-Appraisal Right • Relationships: Bonds at Work *All editorial content subject to change
for a healthier life PsychologyToday.com Supplemental Science delivers the latest facts, research and information on vitamins and other nutritional boosters that support brain health and overall well-being. Topics for 2018 ISSUE TOPIC SPACE CLOSE January/February Vitamin C 11/03/17 March/April Turmeric 01/05/18 May/June Omega Fats 03/02/18 July/August Zinc 05/04/18 September/October Prebiotics 07/06/18 November/December Quercetin 09/07/18 healthSUPPLEMENTAL SCIENCE health SUPPLEMENTAL SCIENCE SUPPLEMENTAL SCIENCE SUPPLEMENTAL SCIENCE role in the liver and is responsible mood and cognition. But gut bacteria Choline Facts of for transporting fats from the liver to also produce important metabolites 6.6% and lipids that regulate brain function. The Case for Choline the rest of the body. Along with the B I The most effective T’S THE NEWEST Confidential (Bacterial) Life Antibiotic treatment As for the mind, maintain the best of infection, health vitamin folate, choline is needed for essential ingredient in the SUPPLEMENTAL SCIENCE consumption of a poortroops among diet, and the vast army of bacteria stress defanging homocysteine, a substance dietary cupboard, added “ SMART DRUG” health health that undermines the integrity of blood have all been shown in the gut andcom- to disrupt you can resist stress and The nutrient is essential for brain development and much in 1998, and its public profile has may be a probiotic of American adults more, but most Americans get nowhere near enough. vessels and is implicated in cardiovas- been so low that the vast majority of SUPPLEMENTAL SCIENCE SUPPLEMENTAL SCIENCE position of the gutrelated bacteria, disorders affecting such as depression the substances such and anxiety, bacteria says Dinan, ofAntibiotics produce Ireland’s used anywhere in or on the BY HARA ESTROFF MARANO consume an adequate cular and Alzheimer’s diseases. Americans do not consume enoughisof ➧ Choline essential for brain to boost learning and the signals they University send. ButCollege it may Cork. The body body’s disrupt the makeup of the biome. As the precursor molecule to it. But choline is a rising nutritional all- particualarly ofSUPPLEMENTAL SCIENCE amount of choline, a the neurotransmitter acetylcholine, development, star, and recent research is proving it to the SUPPLEMENTAL SCIENCE and memory. response be that diet, antibiotics, andto stress stress intrinsically in- also choline also serves both memory and cortex, the seat of such high-level change the function volves of the the gutgut inmicrobiome. ways Hormones Germ-free mice have an exaggerated nutrient necessary for be a vitamin so critical for functioning muscle function. Did we mention it evidence that a fiber-poor diet disrupts functions as judgment. teers to receive one of two kinds of pre- that activate immune released cells,by the brain’s hypothalmic- which, How Much Is Enough? that all food labels must now declare the balance of gut bugs, drastically biotics—fructo-oligosaccharides (FOS) hormonal response to stress. brain development Facts Deconstructing D pituitary-adrenal axis in response to COGNITIVE by stirring inflammation in the brain, seems to be vital for male fertility? E FUNCTIONING their choline content. curbing production of SCFAs. A lack of or galacto-oligosaccharides (GOS)—or VERYONE KNOWS THAT SYNTHESIS OF The body produces some cho- Maternal deficiency of choline induces psychiatric the perception of threat prepare the symptoms. and function. NEUROTRANSMITTER So far, the most compelling role ➧ SCFAs, scientists say, is a hidden but a placebo every day for three weeks. At vitamin D is essential for body to meet The a challenge or flee from standard Western diet, high in SUPPLEMENTAL SCIENCE line—but only in women, says Zeisel, The Recommended Daily Allowance for Vitamin D is: chologically and physiologically. The Adolescence is a period when burden on caregivers was measurably ACETYLCHOLINE of choline is to regulate brain during pregnancy develop- powerful force permanently behind rising rates of the start and the end of the study, they building strong bones. saturated fat and sugar, significantly because its biosynthesis is tied to es- stunts the 400 IU for infants from birth to 12 months. researchers recorded improvements brain connectivityit. An array of undergoes changes occurs quickly, major BRAIN DEVELOPMENT ment. Maternal intake at the start of developing obesity, diabetes,brain. and such psychologi- measured cortisol levels for a period Yet the so-called sunshine vitamin, affects the composition of gut change. It is also a including time whenthe way the gut functions. E Reading trogen. Even then, almost 50 percent and during pregnancy is critical for calde- ills as anxiety and depression. after awakening—an index of the ■ The adult human gut microbiota 600 IU for people between the ages of 1 and 70. produced in the skin as ■ Most tissues and it is exposed to cells in the body have in visuospatial memory as well as a many Onefiresult, Dinan finds, is an alteration that promote bacteria in ways lessened. Nevertheless, other trials of of women have a genetic variation the sun’s ultraviolet Breceptors fora vitamin D. blunted hormonal response to stress. psychiatric disorders rst appear. 91% veloping layering of the brain cortexdeficiency ➧ Choline in“There are during pregnancy genes and products neuroendocrine response to stress. comprises more than 1,000 species and 800 IU for those over 70. rays, does lot neuroinflammation and cognitive studies suggest that adequacy of that compromises their ability to turn The bacterial composition of the in the diversity According to neurovirologist Robertof the gut bacteria. the fetus, reports Steven Zeisel, is nowdirec- in theinvestigation under microbiomeas that a we absolutely Responses to emotionally positive and 7,000 strains of bacteria. Most Americans have insufficient (under 30 ng/ml) or frankly more. It is also proving to be essential choline during early development estrogen into choline. Boys, men, and In addition to influencing dysfunction. daily tor of the Nutrition Research Institute possible require,” cause ofsays Timothy Dinan, profes- autism. negative stimuli were also assessed, as deficient levels (under 20 ng/ml) of vitamin D. for central nervous system ■ In the and D promotes calciummicrobiome may also be responsible gut, vitamin growth Yolken, adolescents may be especially vitamin E supplementation on pro- may play a role in preventing memory postmenopausal women must meet of the University of North Carolina. activity. What underlies absorption. the mark- for much of the ebb and flow of symp- susceptible to the functioning, psychiatric eff there ectsis also growing sor of psychiatry at University College an attentional tilt toward negatives is a ■ Maintaining diversity of gut bacteria evidence thatfrom there are particular MEMORY decline later in life. CELL-MEMBRANE all their needs for choline through toms in such psychiatric conditions as of gut-bacteria shifts resulting Prenatal stress diminishes the diversity INTEGRITY AND The need continues during the first Cork, Ireland. “Withthenarrowing of the hallmark of anxiety and depression. protects against frailty in the elderly. frontal lobes to the hippocampus. the later appearanceedly different effects in two disparate of autism- But choline’s role is not limited to what they consume. Eggs, chicken, ➧ Low choline intake impairs bipolar “windows” during development of themicrobiome. of the infant SIGNALING few years of life, when brain growth is microbiota, there’s a failure to produce “GOS prebiotic intake was associ- Vitamin D affects not only dif- biological related traits, as manifest on a systems is a■common Vitamin Dactor— regulates the amount of calcium in disorder and schizophrenia. antibiotic use. Infection prevention gression of Alzheimer’s disease have the brain. It builds every cell mem- turkey, and salmon are top sources. structure, motility, and energy Researchers at Johns Hopkins, for and control, in fact,nervous may besystem the next when its very thresh- especially rapid. Problems with judg- certain molecules that are essential to ated with decreased waking salivary ■ Depressed people have far less ferentiation of brain cell types widely used measurethe of mineral social- calcium, the which blood vitamin and its availability for bone growth. brane and is necessary for the integrity The data are worrisome. One ment and anxiety are just two of the of sperm. D regulates. example, have found a more than five- frontier of mental old of responsiveness illness treatment. is setChildbirth by the by cesarean section may normal brain function.” cortisol reactivity and altered atten- diversity in the microbiome than do those from neural stem cells but also emotional communication. LowBut the vitamin also has diversityto of restore bacteria that make of cells and their ability to send and recent study, reported in the Journal fold increase in manic episodes among The use of probiotics alterup the composition of the infant biome to yielded inconsistent results. consequences when maternal cholineA flurry of recent research shows, some brain tricks entirely its own. From tional bias compared to placebo,” the who are not depressed. neurotransmitter release and the vitamin D levels in maternal blood ■ Multiple brain functions are modulated receive signals. It plays an important of the American College of Nutrition, deficiency during pregnancy ➧ Fororadults lacta- as well as children, From gestation to vitamin D, including neurogenesis in psychiatric bysenescence, the patients taking antibiotics. bacterial balance microbiome. is already under Those periods—pre- and lastingly affect stress responsiveness. for example, that SCFAs help keep researchers report in Psychopharma- calcium signaling that opens the in mid-gestation and in umbilical perinatal development and again at found that most Americans do not choline is essential for There is a direct channel of com- study as a treatment for psychiatric tion undermines cortical develop- ever, recent research suggests Vitamin Ethat appetite in check by stimulating the cology. Those receiving GOS also paid ■ Consuming the meat of animals treated gates for all nerve activity. cord blood at birth arevitamin D carries out developing significantly an array of brain, neurotransmitter release adolescence—may and colleagues be especially critical encompasses eight nutrients, consume enough choline. Analysis Food to In addition to protecting brain ment. “These are the results of mouse neurotransmitter synthesis. physiological munication between the gut and the conditions. Yolken of data from the 2009–2012 National release of satiety peptides in the in- more attention to positive than to with antibiotics reduces diversity of the Significant evidence that vita- related to deficits of social cogni- activities in thein the brain, adult a and neuroprotection in brain, the in creating Gut bacteria transferred from susceptibility to or resil- studies,” Zeisel says, “but they likely brain via the vagus nerve, and gut bac- are now testing whether probiotic testines and sending neural signals to negative stimuli. min D levels are neurally important tion and stereotypic growing mannerisms numberin of studies show, and patients with major depression to The Ages of adults in the United Health and Nutrition Examination human microbiome. aging brain. ience to stress throughout the lifetime. the tocotrienols burden may be even morechemically known as reflect what happens in people.” it is essential for normal development teria produce specific neural signaling treatment reduces the occurrence of Mood LIPID TRANSPORT ➧ Liver dysfunction, the appetite including centers infatty the brain. Other In his own studies, Dinan has during gestation comes from the children at age 6. animals also transfer depressive-like The microbiome not only seems tissue from the cumulative Survey shows that only 6.6 percent of four of them Clinical studies add to the is astudies molecules by which messages are manic episodes in those with bipolar liver, common showconsequence that specifiofc prebiotics transplanted fecal matter from Generation R study, a population- The autism-likeof the organ traits assesseditself. In fact, maternal of Choline LIVER FUNCTION adult Americans achieve an adequate ■ It takes less than two weeks for a ■ Vitamin D facilitates memory to set the level of stress susceptibil- behaviors to the animals. evidence that adequate choline vitamin D defi transmitted to the brain, influencing disorder. inadequate known to choline boost SCFAs intake. curb the neuro- depressed patients into germ-free switch from a good diet to a fast-food based study of infants in Rotterdam, in the study are typical of those in ciency consolidation during preg- by boosting the strength of ity, it also plays a role in learning, potent E antioxidants than the tocoph- intake of choline. The mean intake is consumption during pregnancy is nancyand appears endocrine gut response to stress, dampen- rats. “To our amazement,” he reports, the Netherlands, followed from fetal autism spectrum disorder are to interrupt early brain of oxidative stress, vitamin may The bugs in your diet to induce changes in the microbiota. researchers find. Specific strains Parkinson’s of gut disease has been linked States fail to consume approximately 300 mg a day. nerve cell signals. tocopherols, four of them tocotrienols. Stress Cycles necessary for cognitive capability development, including the assign- ing PREVENTS secretion of the hormone cortisol. “we found that they become far more life onward to identify genetic and likely influenced by the same genes. A Bug in the System PREBIRTH & INFANCY Choline deficiency is now have hidden ➧ Normal ways muscle of function bacteria influence fear learning and in the microbiome. to changes of offspring throughout life. Higher MAY LESSEN HOMOCYSTEINE SCFAs also modulate the way the brain anxious and they develop anhedonia, environmental causes of normal ment of neural Studies of animals subjected to pre-stem cells for specific erols, that all the forms of vitamin E ➧ Spurs development of neocortex, implicated in conditions as diverse REDUCTION helping you requiresmaster choline. your ■ Foods that beget high levels of SCFAs ■ There’s evidence that vitamin D deficiency extinction, processes dependent on levels of dietary choline intake during functions. Asge- a result, it may play a role ASTHMA combat Alzheimer’s disease by other DEMENTIA processes emotional information, a key feature of severe depression.” and abnormal growth. From 2002 natal vitamin D deficiency report hippocampus as fatty liver, atherosclerosis, and emotions. the first and second trimesters BYofHARA preg- from gut bacteria include Jerusalem in thechanges genesis as during development disrupts normal growth of both autism spectrum the amygdala and central to anxiety prebiotics and probiotics Consuming ➧ Sets neural pathways for lifelong keeping it from dwelling on negatives. A plant-rich high-fi ber–low-meat artichokes, globe artichokes, onions, through 2005, the study enrolled netic and neurochemical conditions such as PTSD. The research neurological disorders. Further,ESTROFF Zeisel ➧MARANO The U.S. Food and Drug an adequate amount of memory function nancy resulted in better performance of dopamine neurons, putting offspring Susceptibility at risk to psychiatric disorders may be set by gut during puberty may confer stress disorders and schizophrenia. (and their anti- metabolites) have other says, because of possible genetic varia- At the University of Oxford, psy- diet is essential for diversity of the garlic, leeks, chicory, and bananas. nearly 10,000 mothers. well as behavioral changes charac- ofciency schizophrenia. raises the possibility of engineering on visual memory tasks inAdministration children at 7 recommends an intake bacteria. resilience and prevent the development mechanisms, notably through chiatrist Philip Burnet and colleagues microbiome, observes Dinan. And that Using data on over 4,000 of Vitamin teristic of ASD. In yet other studies, D insuffi is a BY HARA ESTROFF MARANO Vitamin E was identified in 1922, but the CHILDHOOD tions all along the multiple metabolic ANXIETY stress resistance, especially in sol- years of age, a team of Harvard of 550 mg of choline a day. HPA AXIS of psychiatric disorders. ➧ Test performance reflects early intake pathways in which choline is involved, randomly assigned 45 healthy volun- maximizes production of SCFAs. ■ SCFAs serve as key energy sources for the children in the Dutch study, D deficiency at birth growing has beenproblem tied to in the industrial- DEPRESSION diers, through a probiotic-rich diet. researchers has found. In a recent Low levels of vitamin D are associated important biological eff ects as well, ➧ Higher current intake improves grades researchers have so far found that ized world, later signs of schizophrenia, especially known ■in northerly I some people may show symptoms of HERE ARE MORE than two pounds of bacteria that make their perma- the cells that make up the large intestine. gases, and a handful of metabolites decline and an axiom of medicine: “You can’t have a healthy T’S BECOMING When Dinan and colleagues sup- T inflammatory effects and transduc- study of 234 Swedish adolescents, vitamin E from food. MALE FERTILITY: ➧ Physiologic needs for choline differ latitudes and particularlywith increased during win- risk of cognitive The best “smart drug” may be a gestational D deficiency is linked to to occur along some of the same tocotrienols were not until 1965. SPERM MOTILITY muscle problems and liver dysfunc- nent home in your gut, and scientists increasingly think of them as an called short-chain fatty acids (SCFAs). mind without a healthy gut,” as Timothy G. Dinan, one of the world’s plied the probiotic Bifidobacterium ADULTHOOD MUSCLE FUNCTION those with the highest plasma cholineby ethnic group. significantly ter. At least one teamimpairment. of researchers probiotic; boosting the microbiome also How the Gut Talks to the Brain tion at levels of choline intake that do auxiliary genome, giving you the DNA for powers that would be hard ■ The most Highly active biologically, SCFAs abundant SCFAs are acetate, genetic fault lines as ASD. It may foremost researchers on the microbiome puts it. Actually, you can’t longum 1714 to 22 healthy male volun- and that people need to consume an ➧ Maintains visual and verbal memory levels achieved higher grades on predicts that supplements of vitamin booststhemlearning and memory. be, says Darryl Eyles of Australia’s tion of cell signals. Paradoxically, ➧ Improves cognitive function not affect other people. Symptoms to pack of into your body cells. Cumulatively they carry about 100 times more genes are one of the many ways proprionate, the gut com- and butyrate. have a healthy anything without a healthy gut. In many ways still not fully teers for a month and subjected school tests than those with lower D may markedly reduce ■ Few foods contain prevalence of vitamin D; cod liver oil, ➧ Only 7 percent of American women Queensland Brain Institute, that ALAMY ➧ Provides neuroprotection inadequacy cover a wide range: than lowyour alreadyOther crowded chromosomes. Researchers all over the world are try- municates with the brain. SCFAs serve understood, the gut influences the integrity of the immune system, metabolism, to a specific challenge, they found Beyond blood levels of the nutrient. neurodevelopmentalsalmon, disorders. and sardines are the richest sources. ALAMY energy level, memory loss, cognitive consume the recommended amount lack of vitamin D paves the way Specific strains psy- of bifidobacteria and array of forms of vitamin E because ing to pin down the many ways that the gut bacteria abet human health, a feat that as signaling molecules throughout ■ Low levels of proprionate and butyrate cardiovascular function, to name just a few systems. reduced levels of stress measured SENIOR YEARS It’s not clear whether vitamin D ALTERED ALTERED however, high levels of some vitamin theThe decline, muscle aches, and mood earns beneficialofbugs choline. the moniker “probiotics.” This much is known for sure: The the body—mobilizing hormones have been and found to contribute to for both disorders by disrupting lactobacilli are most linked to positive Brain ➧ Preserves visual and verbal memory METABOLOME GUT FUNCTION is necessary for brain■growth Vitamindur- D is produced naturally in the SHUTTERSTOCK best-known role of all varieties of ➧ Protects against cognitive decline changes or disorders. Many symptoms microbes inI 2017 your intestines are a diversified lot, and their very diversity is critical activating nerve pathways and many processes in the intestines inflammatory formation of the nerve cell channels effects on brain and behavior. JANUARY/FEBRUARY I PSYCHOLOGY TODAY I 31 ing a critical period ofskin gestation or to the sun’s ultraviolet by exposure they generally work in concert. are reversible with adequatefor intake. your well-being. That diversity hinges on what you eat. types of cells to regulate appetite, en- in the body. and elsewhere through which calcium operates. MAY/JUNE I 2017 I PSYCHOLOGY TODAY I 31 E components may promote accumu- if the brain is sensitive to the B rays, vita- then converted to its active form, SHUTTERSTOCK, ISTOCKPHOTO (COMPOSITE) For most of human history, our ancestors got by on a hardscrabble diet in which ergy balance, body weight, immunity, Vitamin D is a key player in the health Despite the many unknowns PROTECTS min throughout fetalcholecalciferol, life. Vitamin or vitamin D3, by actions of vitamin E isby antioxidant; it neutralizes nuggets of nutrients came bundled in indigestible plant material. The human gut SCFAs brain function, and mood ■states. Butyrate is especially important for of many body systems, including: about autism and how it devel- lation in the brain of toxicThe use of alpha-tocopherol Neurotransmitters ■ Calcium and other mineral absorption D receptors exist in the first nucleus the liverofand then the kidneys. D Is for Development 32 I JANUARY/FEBRUARY I PSYCHOLOGY TODAY I 2017 was adapted to a diet of more than 100 grams per day of fiber from foraged food. That, at least, is the script. Over the integrity of the gut’s maintaining ops, Eyles and colleagues believe THE HEART substances PT0117_SupplementalScience_R1.indd 31 17/11/2016 3:01 PM in the gut all cells in the brain, and PT0617_SupplementalScience_r1.indd molecular 32 I PSYCHOLOGY TODAY I MAY/JUNE I 2017 Such fibrous foods travel through the stomach and small intestine intact but the past several decades,barrier the typical function. It also protects against there may be a broadly applicable 31 3/24/17 9:41 AM ■ Bone health studies show that their activationof vitamin D deficiency is linked itself may explain why reactive oxygen, known to promulgate Immune Vagus ■ Prevalence eventually meet their match. In the colon, they are fodder for resident microbes, Spinal Western diet of energy-dense foods the development of colorectal cancer. preventive. “Just as prenatal folate a number of cells/ nerve ISTOCKPHOTO ■ Cardiovascular function regulates early gene expression to increasedrelat- which work over the resistant carbohydrates (known ascytokines prebiotics becausepathways they has come to supply less than 15 grams supplementation has reduced body weight, reduced time spent of cognitive impairment over the sub- BOOSTS associated IMMUNITY with dementia. enhance the growth of beneficent gut bugs) by fermenting them— releasing energy, of fiber a day. There’s mounting Vitamin D may be responsible ■ Immune modulationfor establishing the architecture ing to perception, cognition, the incidence of spina bifida,” the outdoors,memory, avoidance of sun exposure, and ■ SCFAs have been found to protect PT0117_SupplementalScience_R0.indd 32 16/11/2016 1:44 PM of the nervous system. ■ MuscleBYactivity HARA ESTROFF MARANO language, and movement—from the oxidative stress throughout the body. PT0617_SupplementalScience_r1.indd 32 3/24/17 9:42 AM widespread use of sunscreens. studies in recent pro- years have failed to Intestinal against diet-induced obesity and researchers report in Molecular Psy- IN THE ELDERLY ■ Prevention of cancer, especially colon, sequent eight years. The beneficial Vitamin E may specifically Epithelium chiatry, “we speculate that prenatal metabolic syndrome. SHUTTERSTOCK Microbiota prostate, and breast cancers Lumen SEPTEMBER/OCTOBER I 2017 I PSYCHOLOGY TODAY I 31 ■ Glucose regulation and prevention vitamin D supplementation may ■ Sunscreens with an SPF of 8 or more appear show signifi cant benefi ts of vitamin E NOVEMBER/DECEMBER I 2017 I PSYCHOLOGY TODAY I 33 of diabetes reduce the incidence of ASD.” to block vitamin D-producing UVB rays. effects of vitamin E in the diet were tect the aging body against infection supplementation At the against cellular level, the most important cardiovas- PT0917_SupplementalScience.indd 31 7/12/17 12:42 PM 32 I PSYCHOLOGY TODAY I SEPTEMBER/OCTOBER I 2017 34 I PSYCHOLOGY TODAY I NOVEMBER/DECEMBER I 2017 dependent on normal cholesterol and cancer by preserving immune PT1217_SupplementalScience_r2.indd 33 9/28/17 9:47 AM PT0917_SupplementalScience.indd 32 levels in the blood. function. Studies show cular thatdisease among in healthyaction people, even E is preventing the of vitamin 7/12/17 12:43 PM PT1217_SupplementalScience_r2.indd 34 9/28/17 9:47 AM In a double-blind placebo-con- CONTROLS though population-wide the elderly, vitamin E supplementa- studies oxidation sug- of polyunsaturated fats in CHECKS CELLULAR SENESCENCE INFLAMMATION trolled study of 561 American veterans gest thatdecline tion counteracts age-related consumptionlipid-rich of vitamin E–membranes. cell with mild to moderate Alzheimer’s rich foods in some populations of immune cells. lowers the incidence of both disease, supplementation with 2,000 international units of alpha-tocoph- heart There is much that on the trying to figure out about disease science vitamin and dementia. is still Research Tocotrienols tocotrienols, latecomers antioxidant have 40 to 60 times more to power the than tocopherols; Editorial Contact erol daily, an unusually high dose, GUARDS AGAINST significantly slowed cognitive decline E—including how much PRESERVES SKIN to consume. Although the vitamin All E party, is only in its infancy. we ought Hara Estroff Marano animal studies suggest they may vitamin E compounds curb recom- COLON CANCER especially protect the brain after a stroke. over the next five years. Vitamin E– mended daily amount theisrogue ated 15 mg molecules bynot (22.4 theyet of oxygen gener- body’s myriad chemical Editor-at-Large/Health & Nutrition treated subjects did better at maintain- IU) for adults, research has The body does not synthesize vitamin E; ing activities of daily living, and the established the optimalreactions intake.and limit the harm such molecules do to tissue.itAs must Email: hmarano@psychologytoday.com be obtained through diet. antioxi- dants, they are especially protective E-ssential! of cell membranes, and The playU.S. government a signifi - recommends The Other Side of VITAMIN E cant role in maintaining of nerve cells in the cerebral that theadults consume 15 mg (22.4 IU) integrity of vitamin E daily. The optimal dose of cortex, Vitamin E is as necessary Tocotrienolsas oxygen, have beenbut just called thehow vitaminmuch E of the 21st century.rich as they are in the polyunsaturat- vitamin E is not known. we need is still up in the air. BY HARA ESTROFF MARANO ed omega-3 fat DHA and other lipids.
for a healthier life PsychologyToday.com added value Fantastic Finds Our specialized product awareness page—offering clients a 1⁄18 page of bonus space with a product shot, logo, and 30 words of copy—to draw additional attention to your brand! FANTASTIC FINDS Advertisement Natrol® Melatonin Sierra Tucson Solgar® Natrol Melatonin, the #1 selling For over 33 years, Sierra Tucson has built a legacy More active. 185x better Melatonin brand, is the 100% of trust and hope as a world leader in individualized bioavailability. Faster absorbed.◊* drug-free way to get to sleep residential treatment for That’s the difference with Solgar® faster and wake up refreshed so addictions/co-occurring Full Spectrum Curcumin. Solgar® you can be ready to own your day. disorders, mood and anxiety Full Spectrum Curcumin… one Natrol.com disorders, complicated pain, softgel, once a day—185x better.◊* trauma, and disordered www.solgar.com eating. SierraTucson.com ◊ Compared to native curcumin extract. *These statements have not been evaluated by the Food and Drug 884-213-7600 Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Burning Tree Ridgecrest Herbals John Volken Academy Now Accepting out of Cumulative effects of digital Freedom from Addiction Network Benefits eye fatigue can lead to a • Life-skills BurningTreeLodge.com progressive loss of visual • Career Training 866-287-2877 function. EssentialEyes is a new • Education BurningTree.com eclectic herbal formula to give 1-855-592-3001 you full-spectrum vision defense! www.volken.org rcherbals.com/shop/ essentialeyes/ Carlson Laboratories Banyan Treatment Center Get Athena Pheromones™ Olive Oil & Omega-3s. Olive Nationwide, Banyan Treatment Center stands as Increases romantic attention. Proven effective your Heart™ blends Greek extra the leader in providing growth through recovery for 74%. Created by biologist Dr. Winnifred virgin olive oil with Norwegian by offering all levels of client care. We offer Cutler, co-discoverer of human fish oil. Each serving provides truly customized treatment pheromones. Formulas for men 1,480 mg of omega-3s, including programs tailored to the and women. “I love it! It brings EPA and DHA, which support individual. all the fireworks.” —Ann (TX) cardiovascular health and optimal www.athenainstitute.com wellness. www.CarlsonLabs.com 610-827-2200 The Awakening Body Parenting as Partners Poised for Retirement Here, Reggie Ray cracks open Very few families are perfect. A unique tale offering solace the mind-body dichotomy Most struggle. Vicki Hoefle offers to people nearing retirement. and presents six body-based a roadmap to marital and familial Written with humor and practices that connect us directly happiness by exploring how each compassion, readers will relate as to the richness of living a fully parent’s childhood influences the author reflects on her ordinary present, embodied human life. their parenting style. www. working woman’s life and career. www.shambhala.com routledge.com/9781629561752 www.centralrecoverypress.com Centered Health Alliant International University Natrol® Cognium™ Centered Health’s tranquil Malibu Beachside facility The California School of Professional Psychology at Natrol Cognium improves for adolescents struggling with substance abuse Alliant International University is one of the nation’s memory and concentration. and co-occurring mental health disorders, embodies first free-standing schools of clinical psychology, It’s the only brain health evidenced-based care along with the key principles and continues its legacy of professional practice in supplement with an ingredient of mind-body health. education. proven safe and effective in 1-800-200-1455 nine human clinical trials. www.CenteredHealth.com CogniumMind.com Evolve Treatments Centers Alpha-Stim® 1 Method Center Evolve Treatments Centers Safely and effectively treat Located in West Los Angeles, provides innovative your anxiety, depression and CA, 1 Method Center offers and cutting edge treatment insomnia, with Alpha-Stim, specialized treatment for adults tailored specifically a medical device that uses a mild experiencing addiction and for teens, ages 12 to 18, microcurrent. Supported by over mental health problems through struggling with addiction and 100 research studies. a highly individualized clinical/ mental health issues. Call 1-800-367-7246 health and fitness program. 866-810-2504 www. www.alpha-stim.com. 1-800-270-1389 www. evolvetreatment.com methodtreatment.com PT0817_FANTASTIC FINDS_r1.indd 1 5/26/17 10:47 AM
for a healthier life PsychologyToday.com Online STATISTICS Desktop Traffic Unique Visitors 13.7 million/month Page Views 40 million/month Average Time on Site 2.4 minutes 1a 300x250 4 Gender 1b 300x250 Male 37.7% 300x600 Female 62.3% Median Age 35 yrs. Household Income $75K+ 49% $100K+ 33% Education Attended/Graduated College 61% Attended/Graduated Graduate School 17% 2 300x600 Top 5 Topics on Site 40 • Depression/Anxiety • Wellness • Healthy Sexuality 3 300x250 • Education million • Brain page views per month 5 UNIQUE FEATURES 5 728x90 1. Over 50+ brand new articles—every day 2. 1,000+ Expert Bloggers mobile 3. The Therapy Directory 4. The Facility Directory 5. Over 50 Online Health Tests M1 300x250 Digital Specs: M2 https://www.psychologytoday.com/about-psychology-today 300x250 M3 Source: September 2017 300x250
for a healthier life PsychologyToday.com directories The Best Fit for Every Personality Generates over 95,000 referrals a day Psychology Today’s Searches can be refined Therapy Directory by location, insurance, price, & specialty helps clients find Mobile, tablet, & the right therapist desktop responsive or treatment center. Includes 120,000+ therapists & treatment centers ddict io bipola sed x a anx us det bu a ox r se ing depres somniac c issistic ieving anorex n r r ic i na se g d ho li c ocial ant ling ad potent co tis efi mb im an ga d al dic t
for a healthier life PsychologyToday.com 2018 Closing dates ISSUE SPACE CLOSE MATERIALS DUE ON-SALE January/February 11/03/17 11/10/17 01/02/18 March/April 01/05/18 12 /18 01/ 03/06/18 May/June 03/02/18 03/09/18 05/01/18 July/August 05/04/18 05/11/18 18 07/03/ September/October 07/06/18 07/13/18 09/04/18 November/December 09/07/18 09/14/18 11/06/18
for a healthier life PsychologyToday.com newsstand distribution Book & Music Stores General Retail Supermarkets Health Food Stores Drugstores
for a healthier life PsychologyToday.com 2018 rates GENERAL RATES Rate Base: 250,000 Four Color 1x 3x 6x 9x 12x Full Page 20,055 18,795 17,640 16,590 15,645 2/3 Page 14,700 13,860 13,125 12,180 11,550 1/2 Page 11,550 10,920 10,185 9,555 8,925 1/3 Page 7,770 7,350 6,930 6,615 6,300 Two Color 1x 3x 6x 9x 12x Full Page 17,115 15,960 15,015 14,175 13,440 2/3 Page 12,600 11,760 11,130 10,395 9,765 1/2 Page 9,765 9,240 8,610 8,085 7,560 1/3 Page 6,720 6,300 5,880 5,460 5,040 Black & White 1x 3x 6x 9x 12x Full Page 13,755 12,810 11,970 11,340 10,605 2/3 Page 10,080 9,450 8,820 8,400 7,770 1/2 Page 7,875 7,350 6,930 6,615 6,195 1/3 Page 5,460 4,935 4,620 4,410 4,200 Covers Second 23,065 Third 22,060 Fourth 24,065 SPECIAL SECTIONS Education & Emporium 1x 3x 6x 1/2 Page 6,400 5,775 5,355 1/3 Page 3,360 3,150 3,045 2/9 Page 2,940 2,730 2,520 1/6 Page 1,995 1,890 1,785 1/9 Page 1,470 1,365 1,260 Fantastic Finds 1x 3x 6x 1/9 Page 1,470 1,365 1,260 Standard BRC (Supplied)* BRC (75# stock) 13,125 Inserts (Supplied)** Single leaf (75# stock) 20,055 Double leaf (75# stock) 36,100 * Must be accompanied by full or 1/2 page ad, bind-in & postage costs are additional. ** For additional page insert costs, please contact your sales representative. ALL RATES ARE GROSS
for a healthier life PsychologyToday.com specs Psychology Today magazine is produced computer-to-plate (CTP) and material supplied must adhere to the recommended Specifications for Web Offset Publication (SWOP). Full Page File format: PDF/X-1a:2001 format only. Careful attention must be paid to the proper creation of PDF/X-1a: 2001 files to ensure that they will reproduce correctly. Please check your file carefully before you send it. All high-resolution images and fonts must be included when the PDF/X-1a:2001 file is saved. Use only Postscript fonts—no TrueType fonts or font substitutions. Images must be a high resolution TIFF or EPS files at 300 dpi. Total area density should not exceed SWOP 300% TAC. Images should be CMYK or grayscale only. Do not nest EPS file into other EPS files. Do not embed ICC profiles within images. All required image trapping must be included in the file. All transparencies must be flattened. File should be right reading, portrait mode, 100% size, and no rotations. PDF/X-1a:2001 must include standard trim, bleed and center marks in all separations. Crop marks should offset from trim by 1/8” (No marks included in the “live” image area). If native application files (InDesign, Photoshop, or Illustrator, etc.) are submitted for full page ads, conversion charges will apply. We do not accept full page ads via email or ftp. Publisher is not liable for print quality of advertisements not arriving to spec or without a SWOP contract proof. Printing material will be retained for one year and then destroyed unless return is requested. Media: Ads will be accepted on CD or DVD in Macintosh format. All disks and proofs must be labeled and include company name, phone number/production contact and magazine/issue date. Bleeds: Image or color bleeds must extend 1/8” beyond the trim line. Crop marks: Crop marks should offset from trim by 1/8”. Proof: A SWOP contract proof that matches the supplied digital ad for content and color at 100% with cropmarks must be provided with all files, 4/C and B/W to be used on press. If not supplied, there will be an additional charge. No color laser or inkjet proof accepted. Please ask your sales representative for more details. Fractional Page File format: Illustrator eps (layers must be flattened and text converted to outlines) or Photoshop eps/ tiff must be 300 resolution. Please check your file carefully before you send it. Any unused colors must be deleted. Line art used at 100% should be 1200 dpi: used at 50%, it can be 600 dpi: it should not be used at any size smaller than 50%. Publisher is not liable for print quality of advertisements not arriv- ing to spec or without a SWOP contract proof. Printing material will be retained for one year and then destroyed unless return is requested. Print Specs: https://www.psychologytoday.com/about-psychology-today Materials should be sent to: Contact Ray Ramcharitar Psychology Today/ Production Department Direct: 646-763-6368 Fax: 212-260-7566 115 East 23rd Street, 9th Floor Tel: 212-260-7210 Ext. 208 NewYork, NY 10010 Email: ray@psychologytoday.com
for a healthier life PsychologyToday.com specs Run of Book Magazine Trim Size: 8” x 10-1/2” Printing Process: Web offset Binding: Perfect bound UNIT NON-BLEED BLEED LIVE AREA TRIM Spread* 15” x 10” 16-1/4” x 10-3/4” 15” x 10” 16” x 10-1/2” 1/2 page spread** 15” x 4-1/2” 16-1/4” x 5-3/8” 15” x 4-1/2” 16” x 5-1/8” Full page 7” x 10” 8-1/4” x 10-3/4” 7” x 10” 8” x 10-1/2” 2/3 page 4-1/2” x 10” 5-1/4” x 10-3/4” 4-1/2” x 10” 4-15/16” x 10-1/2” 1/2 horizontal 7” x 4-1/2” 8-1/4” x 5-3/8” 7” x 4-1/2” 8” x 5-1/8” 1/2 vertical 3-1/2” x 10” 4-1/8” x 10-3/4” 3-1/2” x 10” 3-7/8” x 10-1/2” 1/3 vertical 2-1/8” x 10” 2-7/8” x 10-3/4” 2-1/8” x 10” 2-9/16” x 10-1/2” 1/3 square 4-1/2” x 4-1/2” — 4-1/2” x 4-1/2” 4-1/2” x 4-1/2” * Send each page of full page spread as separate files in PDF/X-1a: format. ** Send each page of pg. spread as separate files in Illustrator eps or Photoshop eps/tiff. For bleed ads, the live area should not exceed the non-bleed measurements. Education & Emporium UNIT SIZE UNIT SIZE 1/2 page 7’’ x 4-1/2’’ 2/9 horizontal 4-1/2” x 3” 1/3 square 4-1/2” x 4-1/2” 1/6 vertical 2-1/8” x 4-1/2” 1/3 vertical 2-1/8” x 9-1/4” 1/6 horizontal 4-1/2” x 2-1/8” 1/3 horizontal 7” x 3” 1/9 page 2-1/8” x 3” 2/9 vertical 2-1/8” x 6-1/8” Commission & Invoicing AGENCY COMMISSION: 15% of gross billing to recognized agencies. INVOICES: Rendered mid-month preceding date of issue. PAYMENT TERMS: Net 30 days. Special Units Gatefolds, booklets, special insert sections available on a limited basis. Bind-in cards are available on an advertiser supplied or shared basis. Cards must be accompanied by a full page advertisement. Random or perfect A/B splits available. Rates and speci- fications available from your sales representative. Copy & Contract Regulations Advertisements not arriving to spec are subject to production fees.Typesetting changes done to ad beyond keycode changes are subject to production fees. Publisher is not liable for tracking code errors. Publisher is not liable for print quality of adver- tisements not arriving to spec or without a SWOP contract proof.Advertisements that look, in the publisher’s opinion, like the publication’s editorial pages will be marked “Advertisement.” Changes in orders must be made two weeks prior to closing date of issue. Cancellations made at or after official closing date will be subject to short rates.No conditions other than those set forth in this rate card shall be binding on the publisher unless agreed to in writing by the publisher.
for a healthier life PsychologyToday.com specs: Full Page Insert Magazine Trim Size: 8" x 10-1/2" Printing Process: Web offset Binding: Perfect Bound Insert dimension: Insert must be 8.25” x 10.75” (this includes 1/8” bleed for trimming on all four sides). The Live/Safety area is 7.5” x 10”. Do not include cropmarks on inserts. Insert will be bound and trimmed to the size of our 8” x 10.5” magazine. Stock: Spoilage: Minimum: 80# Text stock • Under 50,000 inserts: supply 1500 Maximum: 130# Text stock • Over 50,000 inserts: supply 3% Delivery to printer (Quad/Graphics) Packaging Requirements Materials being delivered must meet the following requirements. 1. All materials must be accompanied by a detailed packing list and Bill of Lading (“BOL”). 2. Each skid and/or carton should be clearly marked on all four sides with the following information: a) Counts per lift/carton b) Total counts per skid c) Total number of pieces (forms) for roll stock and/or fanfold d) Description of piece (key code, unique identifier) e) Title and issue or a Quad/Graphics job number (please contact your Account Sales Representative or see below) f) Front page edit clue if 2-page insert (Example: attach an actual sample of the insert to the outside of the carton and label it “Page 1/Side A”). 3. All skids must be secured, wrapped and banded with plastic banding, not metal. 4. The total height of the skid can be no more than 45”, the dimensions of which must be no more than 48” long by 40” wide and not less then 46” long by 36” wide. Quad/Graphics reserves the right to refuse delivery of materials that do not meet the packaging requirements OR to repackage the materials for a fee (based on prevailing rates) OR to require the materials be picked up by the Customer. Quad/Graphics Job Number All product shipments MUST be accompanied by Quad/Graphics’ six-character “JOB NUMBER” on the BOL. If the Quad/Graphics job number is not available, the BOL must include the title and issue of the product being delivered. Scheduled Delivery Appointments In order to avoid delays, it continues to be our policy that all deliveries MUST be scheduled at least 24 hours in advance with Quad/Graphics’ Inventory Department. As a carrier, you should call to make an appointment at which time you’ll be provided with an appointment number. This appointment number must appear on the BOL. If you do not have an appointment, delivery will not be refused, but will be delayed until the receiving schedule permits an unscheduled delivery. When calling please specify “Insert Receiving.” Issue Job Proof & Stock Due at Insert Due at Printer’s address Months Number * Psychology Today ** Quad/Graphics Quad/Graphics, Inc. 56 Duplainville Road Jan/Feb ‘18 B73M9H 11/10/17 11/29/17 Saratoga Springs, NY 12866 Mar/Apr ‘18 B8083C 01/12/18 01/31/18 Attention: Receiving May/Jun ‘18 B8083D 03/09/18 03/28/18 Jul/Aug ‘18 B8083E 05/11/18 05/30/18 Appointment phone number: Sep/Oct ‘18 B8085L 07/13/18 08/01/18 518-581-4182 (7am—5pm EST) Nov/Dec ‘18 B8085M 09/14/18 10/03/18 Insert Delivery: 7am—5pm EST * JOB NUMBER must be clearly marked on all boxes of inserts sent to printer ** Before printing, you must mail the 8.25” x 10.75” insert ad creative proof (labeled side A/front of insert) and two samples of the actual insert stock (labeled with the stock weight) for approval, to: Psychology Today/Production Department 115 East 23rd Street, 9th Floor New York, NY 10010 Questions Ray Ramcharitar, Production Director • 212-260-7210 x208 • 212-260-7566 fax • ray@psychologytoday.com
for a healthier life PsychologyToday.com advertising contacts EAST COAST 115 East 23rd Street 9th Floor New York, NY 10010 Al Berman Advertising Director/East & Midwest telephone 516.766.2122 fax 516.766.2122 email aberman@psychologytoday.com WEST COAST Mary Beth Lee Advertising Director/ Southwest P.O. Box 122 Topanga, CA 90290 telephone 310.455.7178 fax 310.455.7132 email marybeth@psychologytoday.com Diana Sofko Advertising Director/Northwest P.O. Box 1182 Santa Monica, CA 90406 telephone 310.458.6557 fax 310.943.1404 email diana@psychologytoday.com John Thomas Vice President, Publisher 115 East 23rd Street 9th Floor New York, NY 10010 telephone 646.763.6362 fax 212.260.7566 email johnthomas@psychologytoday.com
You can also read