MEDIA KIT 2018 - ADCENTRE
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Media Kit 2018
WA T O D AY M E D I A K I T, 2 0 1 8
Our commitment 2
Independent.
Always.
Quality Journalism
Since first publishing in 2008, WAtoday the news agenda for Perth and the state. bold and fearless news source for West
has grown to become a leader in online Australians despite an ever-changing
news in Perth, delivering intelligent, We are known to take an in-depth media landscape.
thought-provoking and independent look into the big issues of the state, be
journalism. We are committed to being that in politics, industry, town planning
the preferred alternative news source or sport. Our commitment to new
in the West Australian media landscape. perspectives has earned us a loyal
following in the West.
Dedicated to our community, WAtoday
uncovers the stories that matter to There are inspiring and thought-
our readers, refusing to simply be a provoking stories all around us and
sounding board for those trying to our team of courageous journalists
pull the strings in this town. will keep you engaged, informed
and entertained.
Our journalists are passionate about F R A N R I M RO D, E D I TO R
holding the powerful to account and In a world of ‘fake news’ we are W Atoday
looking outside the box when setting committed to maintaining a trustworthy,
WA T O D AY M E D I A K I T, 2 0 1 8
News 3
WAtoday is a
different media voice for
Western Australia
WAtoday combines the relevance of local news
with the national strength of the Fairfax Media
network. WAtoday provides West Australians
everything they need in news, politics, sport
and important events.
Multimedia, video and audio complement
breaking news, analysis, entertainment and
opinion provided by some of the state’s most
influential commentators, making WAtoday
your complete destination for local, national
and world news.
WA T O D AY M E D I A K I T, 2 0 1 8
Audience Overview 4
WAtoday's premium news audience
WAtoday reaches over half a million people across desktop, mobile and tablet each month.
Age 14–29
22%
Age 30–44
26%
Demographic Age 45–64
36%
Age 65+
16%
Gender 37% 63%
FEMALE MALE
Household Income $40,000 – $79,000 p.a.
24%
Household Household Income $80,000 – $119,000 p.a.
Income 21%
Household Income >$120,000 p.a.
33%
48% 19% 28% 35%
Employment Social Grade Business Decision Managers & Main or Sole
AB Makers Professionals Grocery Buyers
Source: emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending December 2017. Nielsen Digital Ratings Monthly December 2017.
WA T O D AY M E D I A K I T, 2 0 1 8
Sections 5
News
NEWS AND
OPINION
News contains all the latest
local, national and world
news featuring expert
opinion and insights on
the leading stories.
Written by our team of
award winning journalists,
our factual reporting has
a well deserved reputation
for independence
and integrity.
WAtoday is
underpinned by its charter
of independence
News World National Opinion
News World National Opinion
Devoted to local and Showcases the best of Our national coverage A forum for voicing your
national news. Expect a our experienced team provides you with a opinion or hearing people
barrage of exclusive stories of correspondents and central place to view voice theirs. Comment
that explain what happens their commitment to all the leading stories includes Editorial Opinions,
in your city and country – covering your world from each state around Letters to the Editor and
and why. through Australian eyes. Australia. Politics, other topical information.
WAtoday provides greater lifestyle and stories of
depth, analysis and clarity interest are updated
around the biggest stories as they happen.
and events.
WA T O D AY M E D I A K I T, 2 0 1 8
Sections 6
Business
BUSINE SS AND
FINANCE
Our highly respected business
content covers; local, national and
international news and commentary
on business, markets, the
economy and public policy.
Fairfax Media offers a network of
Australia's most trusted business
and personal finance brands,
focused on delivering quality news
and up-to-the-minute information
across all platforms. Up-to-the-minute
business finance, market and
stock coverage – every day
Technology Inspiration Money
Technology Small Business Money
Technology has become an integral Targets small to medium business Money is the place for independent
part of our lives, breaking down owners eagerly seeking information and authoritative advice on your
global borders and disrupting and inspiration to improve and grow financial health and wellbeing.
traditional markets. their ventures. The section show- Money delivers news and analysis of
We cover the biggest news in cases stories from small business the latest trends in superannuation,
technology and its impact on how owners on the highs and lows of investment, funds management,
we consume, purchase and interact running a business, plus advice from tax and insurance. Whether it be
around the globe. some of Australia’s most successful retirement planning, running a
entrepreneurs. self-managed super fund, or buying
a home.
WA T O D AY M E D I A K I T, 2 0 1 8
Sections 7
Sport More results, more insights,
more analysis, more passion
S P O RT S C O M M E N TA RY
A N D A N A LY S I S
In general, Australians love their sport
and readers of WAtoday are no different.
Our Sport content appears everyday
of the week across our digital platforms.
WAtoday Sport section delivers the most
comprehensive coverage of the latest
triumphs, tragedies, twists and turns
from the world of sport.
Sport NRL Union AFL Cricket
Sport Rugby League Rugby Union Australian Rules Cricket
Our Sport section Get the smartest view Put advertisers in front Our coverage is With flair and insight,
continues the tradition on footy, featuring the of one of the most loyal chock-block full of leading journalists and
of great sports writing latest news and and affluent audiences AFL news, expert analysts take you to
and breaking news. authoritative views in online sport – the commentary and the heart of one of our
From Caroline Wilson from Fairfax’s quality rugby fan. Our rugby leading analysis. The nation's best-loved
to Rowan Connerly, editorial team. coverage is dedicated site features ladders, games. Both at home
our acclaimed writers We cover previews to ‘true believers’ of the full fixtures, live text and abroad we deliver
take you inside the and reviews of each game throughout the commentary, photo comprehensive
dressing rooms and round including; live world, providing the galleries and video coverage of all Test
behind the scenes so scores, fixtures and most in-depth and wrap-ups. Readers matches and tours,
you can better under- the competition comprehensive rugby can also interact via highlighted with the
stand what happens ladder. Plus everything experience available. weekly polls, judging Ashes and World Cups.
out on the field. for the die-hard fan Track the rugby action the week’s best
from blogs, polls to all year round, with performer.
fan photos. current news, expert
commentary and
leading analysis.
WA T O D AY M E D I A K I T, 2 0 1 8
SECTIONS
Sections 8
Arts
A RT S A N D
E N T E RTA I N M E N T
Fairfax’s Entertainment editorial team
is as passionate about film, music,
books, arts and television as our vast
audience. Each week the country’s
most respected journalists – a team
of nearly 40 – generate stories and
videos, feeding an insatiable demand
for this content.
Behind the scenes of
Perth's entertainment,
arts and culture
Movies Music Your Perth
Movies Music Your Perth
Movies provides the latest news No matter your taste, our Music For the latest low-down on what’s
and reviews of what’s happening section has you covered. on in Perth look no further than
on the big screen. From reviews From the latest band reviews to Your Perth. With the latest stories,
of the latest movies to cinema a comprehensive gig guide. personality gallery and quick
and screening times, Movies gives source movie finder you have
you all the information you need everything about Perth at your
for your cinema outing. fingertips.
WA T O D AY M E D I A K I T, 2 0 1 8
SECTION
Sections 9
Lifestyle
FO O D A N D
T R AV E L
Be inspired by our sections,
whether it's the best food in town
or the perfect travel destinations.
Our audiences are passionate
and discerning, looking to feed
their minds and bodies.
An audience passionate about
food, travel, health and lifestyle
Lifestyle
Discerning travellers Australia's home of the hats Lifestyle
Traveller inspires, entices and informs. Good Food is one of the most loved Lifestyle offers smart, engaging
With a line-up of Australia’s most sections and dominates food content about the issues that matter
experienced travel writers and journalism in Australia. Influential, most in the lives of our audiences.
columnists, we deliver superior credible and with a huge loyal From relationships to parenting, health
writing, beautiful photography and following, Good Food has been a and wellness to trend stories about
independent, expert advice. must-read for passionate food-lovers fashion and beauty. It also includes
Traveller.com.au offers our readers for almost three decades. With our opinion pieces from a community
'the' destination for travel inspiration iconic reviews, recipes, food news, of high-profile female contributors
at home and on-the-go. trends and personalities, Good under the Daily Life banner.
Food is ideal for anyone who loves
eating in, eating out and everything
in between.
WA T O D AY M E D I A K I T, 2 0 1 8
SECTIONS
Sections 10
Market-
places
PROPERT Y,
EMPLOYMENT AND
AUTOMOTIVE
The award-winning marketplaces
connect audiences with authoritative
and aspirational news and information
across automotive, property
and employment.
Prime positions to connect
with your audience
Employment
Property Employment Automotive
Domain comprehensively covers The Fairfax Employment Network Drive provides the latest automotive
the real estate market across both is a suite of products designed to news through one of Australia’s
metropolitan and regional areas, connect employers with active and most experienced and respected
featuring up-to-date property passive job seekers through integrated editorial teams.
information and extensive and visually recruitment campaigns across Fairfax Our writers are passionate and
engaging listings of properties for sale. owned and partner brands. authoritative, offering trusted advice
Whether it’s making the biggest It's multi-channel and cross platform, and reviews in; finance, insurance,
purchase of their lives, buying an giving advertisers the ability to reach and maintenance.
investment property, or relocating to candidates anywhere, anytime and Through its multi-media platform,
a new city, with Domain, advertisers on any device. Drive delivers a high quality, affluent
can connect with consumers at audience for advertisers.
these pivotal moments.WA T O D AY M E D I A K I T, 2 0 1 8
News 11
Booking and Material Procedure – Digital
Creative delivery lead times Third Party Ad Tag Types
Ad products are classified into a three tier system to determine their Ads within the Fairfax network may
delivery deadlines and governing business rules. be served through either iframe
or JavaScript ad-tags.
Delivery deadlines are:
All Fairfax approved third party
Delivery deadline vendors support both methods;
Tier prior to live date Product types however a member of the Ad
Operations team will inform you
1 3 business days For standard banner and text /
if a specific execution requires a
prior to live date HTML (non-rich media) ad creative.
particular tag type / delivery
method. Third party redirect tags
2 5 business days or standard rich media creative
F
prior to live date must be live when submitted.
(e.g. Rich Media without
custom functionality).
Supported desktop web browsers
3 10+ business days For any non standard /
• Chrome [latest official release]
prior to live date custom executions: •
Mozilla Firefox
Lead time may vary depending
[latest official release]
on the nature and complexity •
Microsoft Internet Explorer
of the execution. version 11 [Windows OS only]
Minimum lead time is •
Safari 4+ [Apple OS only]
10 business days.
Information correct at time of publishing.
For further information please refer to adcentre.com.auWA T O D AY M E D I A K I T, 2 0 1 8
Terms and Conditions 12
These terms apply to all advertising provided to any person (“Customer“) by Fairfax Media Management
Pty Limited ABN 11 124 337 239 or a subsidiary (“Fairfax”). Customer includes an advertiser on whose behalf
Advertising is placed and any media company or agency that arranges the Advertising for its clients.
1. Publication of Advertising 6. Online Advertising when they fall due or enters an arrangement with its creditors
1.1. Subject to these Terms, in providing advertising to a Customer 6.1. For online banner and display Advertising, Customer must submit other than in the ordinary course of business or passes a
(“Advertising”), Fairfax will use its reasonable endeavours to publish creative materials and a click-through URL to Fairfax at least 3 resolution for administration, winding up or liquidation (other
the Advertising in the format and in the position agreed with the working days (5 working days for non-gif material) or within such than for the purposes of reorganisation or reconstruction); or has
Customer. “Advertising” includes images submitted for publication other deadline advised by Fairfax at its discretion before publication a receiver, manager, liquidator or administrator appointed to any
and content or information relating to published advertisements. date. Fairfax may charge Customer for online Advertising cancelled of its property or assets or has a petition presented for its winding up.
1.2. Customer grants Fairfax a worldwide, royalty-free, non-exclusive, on less than 14 days notice or if creative materials are not submitted 11.3. Fairfax may withhold any discounts or rebates if Customer fails to
irrevocable licence to publish, and to sub-licence the publication in accordance with this clause 6.1. comply with its payment obligations.
of, the Advertising in any form or medium, including print, online or 6.2. All online Advertising (including rich media) must comply with 11.4. A written statement of debt signed by an authorised employee of
other. Customer warrants that it is authorised to grant Fairfax the Fairfax’s advertising specifications. Fairfax is evidence of the amount owed by the Customer to Fairfax.
licence in this clause 1. 6.3. Fairfax will measure online display and banner Advertising (includ- 1. Liability
2. Right to Refuse Advertising ing impressions delivered and clicks achieved) through its ad-serv-
ing systems. Results from Customer or third party ad-servers will not 12.1. Each of the parties excludes all implied conditions and warranties
2.1. Neither these Terms nor any written or verbal quotation by Fairfax be accepted for the purposes of Fairfax’s billing and assessment of from these terms, except any condition or warranty (such as condi-
represents an agreement to publish Advertising. An agreement Advertising. tions and warranties implied by the Competition and Consumer Act
will only be formed between Fairfax and Customer when Fairfax 2010 and equivalent State acts) which cannot by law be excluded
accepts the Advertising in writing or generates a tax invoice for that 6.4. Fairfax is not liable for loss or damage from an internet or telecom- (“Non-excludable Condition“).
Advertising. munications failure.
12.2. Each of the parties limits its liability for:
2.2. Fairfax reserves the right to refuse or withdraw from publication 6.5. Customer acknowledges that Fairfax may at its discretion include
additional features or inclusions such as third party advertisements a) breach of any Non-excludable Condition (to the extent such
any Advertising at any time that, in the opinion of Fairfax, is illegal, liability can be limited); and
defamatory, offensive, obscene and/or contrary to the business within online classified Advertising.
b) for any breach of contract caused by or contributed by a party, in
interest, goodwill and/or reputation of Fairfax or any of its customers 7. Errors the case of Fairfax, to the re-supply of the Advertising if reasona-
or vendors or is likely to infringe on the rights of third parties (even 7.1 Customer must promptly check proofs of Advertising (if provided bly possible or payment of the cost of re-supply to Customer and
if the Advertising has previously been published by Fairfax). to the Customer by Fairfax) and notify Fairfax of any errors in the in the case of Customer, the amount paid for the Advertising.
3. Right to vary Format, Placement or Distribution proofs or in published Advertising. 12.3. Subject to clauses 12.1, neither party will, in any circumstances, be
3.1. Fairfax will use reasonable efforts to publish Advertising in the for- 7.2 Fairfax does not accept responsibility for any errors submitted by the liable to the other for any indirect or consequential losses, loss of
mat and in the position requested by the Customer. However, Fairfax Customer or its agent, including errors in Advertising placed over the profits, loss of revenue or loss of business opportunity.
reserves the right to vary the placement of Advertising within a title telephone. 12.4. Subject to clause 12.2, the Customer indemnifies Fairfax and its
or website or to change the format of Advertising. Customer must 7.3 Customer must send any claim for credit or republication in writing officers, employees, contractors and agents (the “Indemnified“)
pay the full price for Advertising even if Fairfax varies the format or to Fairfax no later than 7 days after the date of publication of the against any costs, expenses, losses, damages and liability suffered
placement of the Advertising. Advertising. or incurred by the Indemnified arising from the Customer’s breach
3.2. Except in accordance with clause 12, Fairfax will not be liable for any of these Terms and any negligent or unlawful act or omission of the
8. Advertising Rates and GST Customer in connection with the Advertising.
loss or damage incurred by a Customer arising from Fairfax’s failure
to publish Advertising in the format and position requested by the 8.1. The Customer must pay for Advertising, unless otherwise agreed, at
the casual ratecard rate. Ratecard rates may be varied at any time by 13. Privacy
Customer.
Fairfax without notice. Customer must pay GST at the time it pays for 13.1. Fairfax collects a Customer’s personal information to provide the
3.3. If Fairfax changes the press configuration for a publication, Fairfax Advertising. Fairfax will provide a tax invoice or adjustment note (as Advertising to the Customer and for invoicing purposes. Fairfax may
reserves the right to shrink or enlarge the Advertising by up to 10% applicable). disclose this personal information to its related bodies corporate, to
without notice to Customer or any change to rates. credit reporting agencies and other third parties as part of provision
8.2. Eligibility for discounts or rebates will be based on the Customer’s
4. Submission of Advertising GST-exclusive advertising spend. of the Advertising and for overdue accounts, to debt collection
4.1. Customer warrants to Fairfax that the publication of the Advertising agencies to recover amounts owing.
9. Credit and Customer Accounts 13.2. Fairfax provides some published Advertising to third party service
does not breach or infringe:
Fairfax may grant, deny or withdraw credit to a Customer at any time providers. Where such Advertising contains personal information,
a) the Competition and Consumer Act (Cth) or equivalent State in its discretion. Customer must ensure that its Customer account
legislation; Customer consents to the disclosure of their personal information
number is available only to those employees authorised to use it. in the advertising to third parties and to the personal information
b) any copyright, trade mark, obligation of confidentiality or other Customer acknowledges it will be liable for all Advertising placed being republished by a third party.
personal or proprietary right; under Customer’s account number. 13.3. Customers may gain access to their personal information by writing
c) any law of defamation, obscenity or contempt of any court, tribunal to the Privacy Officer, GPO Box 506, Sydney NSW 2001. Fairfax’s
10. Payment
or royal commission; privacy policy is at www.fairfaxmedia.com.au .
10.1. The Customer must pre-pay for Advertising if required by Fairfax. If
d) State or Commonwealth privacy legislation or anti-discrimination
Advertising is on account, payment must be within 7 days of date of 14. Confidentiality
legislation;
the invoice or, for certain Rural Press publications, within 21 days of
e) any financial services law as defined in the Corporations Act 14.1. Each party will treat as confidential, and will procure that its
the end of the month in which the invoice is issued. If a commercial
2001 (Cth); or advertising agents, other agents, and contractors (“Agents“) treat as
account has been established with Fairfax, payment must be within
f) any other law or applicable code (including any common law, stat- confidential and will not disclose, unless disclosure is required by law:
30 days of invoice date.
ute, delegated legislation, rule or ordinance of the Commonwealth, a) the terms of this Agreement (including terms relating to volumes
10.2. If Customer fails to provide the copy for a booking by the publication
or a State or Territory). and pricing);
deadline, Fairfax may, at its sole discretion, still accept the Advertis-
4.2. Customer warrants that if Advertising contains the name or photo- ing after the deadline. If the Advertising is ultimately not published b) information generated for the performance of this Agreement,
graphic or pictorial representation of any living person and/or any because of Customer’s failure to deliver the copy in sufficient time including all data relating to advertising schedules, budgets,
copy by which any living person can be identified, the Customer has after the publication deadline, Customer will still be charged for the forecasts, booked advertising, prices or volumes;
obtained the authority of that person to make use of his/her name or Advertising and Customer has no claim against Fairfax for credit, c) any other information that ought in good faith to be treated as
representation or the copy. republication or other remedy for out of deadline Advertising. confidential given the circumstances of disclosure or the nature of
4.3. Advertising containing contact details for the Customer must contain 10.3. Customer must pay the full price for Advertising even if there is an the information; and
the full name and street address of the Customer. Post office box and error in the Advertising, unless the error was Fairfax’s fault. d) any information derived wholly or partly for any information
email addresses alone are insufficient. 10.4. Customer must pay its electronic transmission costs. referred to in (a) to (c) above.
4.4. If a Customer submits Advertising that looks, in Fairfax’s opinion, 10.5. To the extent that Fairfax incurs any third party costs on the 14.2. Each party agrees to take all reasonable precautions to prevent any
like editorial material, Fairfax may publish the Advertising under the Customer’s behalf (e.g. production costs) which it is not able to be unauthorised use, disclosure, publication or dissemination of the
heading “Advertising” with a border distinguishing it from editorial. reimbursed for, the Customer will be required to pay this amount confidential information by or on behalf of itself or any third party.
4.5. Advertising submitted electronically must comply with Fairfax’s to Fairfax regardless of whether the Advertising is postponed or 15. General
specifications. Fairfax may reject the Advertising material if it is not cancelled.
submitted in accordance with such specifications. 15.1. These Terms, with any other written agreement, represent the entire
11. Failure to Pay and Other Breach agreement of the Customer and Fairfax for Advertising. They can only
4.6. Advertising material delivered digitally must include the Fairfax be varied in writing by an authorised officer of Fairfax. No purchase
booking or material identification number. 11.1. If Customer breaches these terms, fails to pay for Advertising or
suffers an Insolvency Event (defined in clause 11.2), Fairfax may (in order or other document issued by the Customer will vary these
4.7. If Customer is a corporation and the Advertising contains the its discretion and without limitation): Terms.
price for consumer goods or services, Customer warrants that the 15.2. Fairfax will not be liable for any delay or failure to publish Advertis-
Advertising complies with the component pricing provisions of a)cancel any provision of credit to Customer;
b) require cash pre-payment for further Advertising; ing caused by a factor outside Fairfax’s reasonable control (including
the Competition and Consumer Act (Cth) and contains, as a single but not limited to any act of God, war, breakdown of plant, industrial
price, the minimum total price to the extent quantifiable at time of c) c harge interest on all overdue amounts at the rate 2% above the dispute, electricity failure, governmental or legal restraint).
the Advertising. NAB Overdraft Base Rate; take proceedings against the Customer
for any outstanding amounts; 15.3. Fairfax may serve notice on Customer by post or fax to the last
4.8. Customer must not resell Advertising space to any third party known address of the Customer.
without Fairfax’s consent. d) recover Fairfax’s costs including mercantile agency and legal costs
on a full indemnity basis; 15.4. These Terms are governed by the laws of the State in which the
4.9. If Advertising promotes a competition or trade promotion, Customer billing Fairfax company for the Advertising is located and each party
warrants it has obtained all relevant permits and indemnifies Fairfax e)cease publication of further Advertising or suspend an agreement submits to the non-exclusive jurisdiction of that State.
against any loss in connection with the Advertising. for Advertising not yet published until the breach is remedied
and if it is not remedied within 10 Business Days, Fairfax may
5. Classified Advertising terminate an agreement for Advertising not published;
F airfax will publish classified Advertising under the classification f) exercise any other rights at law.
heading it determines is most appropriate. These headings are for
the convenience of readers. Fairfax will publish classified display 11.2. A Customer suffers an “Insolvency Event” if:
Advertising sorted by alphabetical caption and, where space permits, a) Customer is a natural person and commits an act of bankruptcy; or
with related line Advertising. b) C ustomer is a body corporate and cannot pay its debts as and FAIRFAX MEDIA ABN 15 008 663 161NSW VIC QLD SA WA ACT
1 Darling Island Rd 655 Collins St, Lvl 7, 140 Ann St Lvl 1, 200 Greenhill Lvl 1, 169 Hay St 9 Pirie St,
Pyrmont Docklands Brisbane Rd, Eastwood East Perth Fyshwick
NSW 2009 VIC 3008 QLD 4000 SA 5063 WA 6004 ACT 2609
(02) 9282 2833 (03) 8667 2000 (07) 3835 7540 (08) 8212 1212 (08) 9220 1575 (02) 6280 2122
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