Media Information 2022 - Advertising rate card no. 59 Valid from 10/01/2021 - Springer Fachmedien Wiesbaden GmbH
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Print + Online Media Information 2022 Advertising rate card no. 59 Valid from 10/01/2021 www.springerfachmedien-wiesbaden.de
We‘re there for you! Your contact partners in the advertising marketing department: Ingo Rosenstock Thomas Heusler Carmen Calvo-Zeller Sales Management Media Sales Ad Management phone + 49 (0) 611 / 78 78 – 146 phone + 49 (0) 611 / 78 78 – 312 phone + 49 (0) 611 / 78 78 – 616 ingo.rosenstock@springernature.com thomas.heusler@springernature.com carmen.calvo-zeller@springernature.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße 46 | 65189 Wiesbaden | Germany phone + 49 (0) 611 / 78 78 – 555 anzeigen-wiesbaden@springernature.com | www.springerfachmedien-wiesbaden.de
Cross-media services
Journals Online solutions Books Corporate Solutions
Also Print + digital
available as
eMagazine
Enhance your marketing with offprints of our specialist articles!
We offer reprints of our specialist articles – together with your advertisement – with their own cover and supplementary editorial
content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal
communications. Give us a call, and we’ll be happy to advise you:
Ingo Rosenstock | Sales Management | phone + 49 (0) 611 / 78 78 – 146 | ingo.rosenstock@springernature.com
Table of content Trade journal Website Title portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Schedule and topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Prices | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Advertising rate card no. 59 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Special form of advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Job advertisements | business connections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Special form of advertising: Cover page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Newsletter Special forms of advertising: Corporate content formats . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 International knowledge of the adhesive technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Prices | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Handbook adhesive technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Circulation and distribution analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Range overview Print + Digital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Readership profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Reader survey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Trade journal
Title portrait 1
1 Title: adhäsion KLEBEN+DICHTEN 12 Advertising: Ingo Rosenstock (Sales Mangement)
2 Brief description: adhäsion KLEBEN+DICHTEN is the only German-language phone + 49 (0) 611 / 78 78 – 146
trade journal for adhesives and sealing technologies. It ingo.rosenstock@springernature.com
addresses manufacturers and users of adhesives and Thomas Heusler (Media Sales)
sealants and creates cross-sector synergies. It provides phone + 49 (0) 611 / 78 78 – 312
practical information on subjects relating to raw thomas.heusler@springernature.com
materials, adhesives and sealants, equipment and plant 13 Editor: Dr. Hubert Pelc (Editor-in-Chief)
engineering, applications, and research and develop- phone + 49 (0) 611 / 78 78 – 283
ment. The magazine reveals market trends and includes hubert.pelc@springernature.com
reports on product developments, as well as infor-
mation on major trade fairs and other events. 14 Scope analysis 2020 = 14 issues (incl. 4 issues in English):
3 Target group: Decision-makers and specialists engaged in innovative Total volume 756 pages = 100.0 %
joining and bonding technologies from sectors inclu- Editional part 603 pages = 79.8 %
ding: automotive, aviation, wood and furniture, paper Advertisement part 153 pages = 20.2 %
and packaging, construction, electronics, machinery Supplements –
and appliances, and textiles
15 Content analysis of the editorial part: 603 pages = 100.0 %
4 Frequency: 10 times a year
From the industry, trade fairs 160 pages = 26.5 %
5 Magazine size: 210 mm × 279 mm Reference sources 108 pages = 17.9 %
6 Jahrgang: 66th volume 2022 Research and development 61 pages = 10.1 %
7 Subscription price: Yearly subscription Market surveys 59 pages = 9.8 %
Germany € 407 (incl. V.A.T. + p&p) Cover story, topic of the month 47 pages = 7.8 %
Foreign countries € 383.18 (excl. V.A.T. / incl. p&p) Plant and equipment engineering 37 pages = 6.2 %
Single issue € 47.29 (incl. V.A.T. + p&p) Products 30 pages = 5.0 %
Applications 28 pages = 4.6 %
8 Official journal of: – Content, imprint 28 pages = 4.6 %
9 Cooperation Adhesives and sealants 27 pages = 4.5 %
partners: IVK, MKVS, FEICA Mostly clicked on Springer Professional 18 pages = 3.0 %
10 Publishing company: Springer Vieweg
Springer Fachmedien Wiesbaden GmbH
Abraham-Lincoln-Str. 46 | 65189 Wiesbaden | Germany
phone + 49 (0) 611 / 78 78 – 0
www.springerfachmedien-wiesbaden.de
11 Publisher: –
1
Trade journal
Schedule and topics
This overview of the subjects scheduled for 2022 is intended for your planning. We reserve the right to make changes if necessary.
For further information, please call + 49 (0) 611 / 78 78 – 146 (Ingo Rosenstock)
Issue, month, Fairs, events, congresses Locations Dates Raw materials Adhesives and Plants and Applications Market surveys Topic of the
(AD,CD, PD)1 2022 sealants equipment month
1/2 Jan./Feb. 22. Kolloquium: Gemeinsame Forschung Raw materials for Modern test Bonding in the Wood adhesives Bio-based
AD 01/19/2022 in der Klebtechnik (DECHEMA) Cologne 02/15–16 manufacturing engineering wood industry adhesives
CD 01/25/2022 JEC World Paris/FR 03/08–10 bio-based
PD 02/15/2022 adhesives
3 March Composite-Expo Moscow/RU 03/29–31 Adhesive bonding UV curing Bonding of Additives for Pressure-sensitive
AD 02/17/2022 in-adhesives Munich 03/30–31 of plastics electronic and adhesive adhesives
CD 02/23/2022 ACHEMA Frankfurt/Main 04/04–08 optical systems formulation
PD 03/15/2022
adhesion ADHESIVES&SEALANTS 2 issue 1
4 April World Adhesive & Sealant Conference (WAC) Chicago/US 04/25–27 New sealants and Cleaning and Sealants Thermally
AD 03/21/2022 Hannover Messe Hanover 05/25–29 casting resins pretreatment conductive
CD 03/28/2022 PaintExpo Karlsruhe 04/26–29 adhesives
PD 04/19/2022 MedtecLive Nuremberg 05/03–05
Control Stuttgart 05/03–06
SMTconnect Nuremberg 05/10–12
CWIEME Berlin 05/10–12
5 May Rapid.Tech 3D Erfurt 05/16–18 New adhesive Textile adhesives Bonding in Measuring and Bonding in
AD 04/20/2022 Techtextil North America Atlanta/US 05/17–19 raw materials medical testing electronics
CD 04/26/2022 technology production
PD 05/16/2022
adhesion ADHESIVES&SEALANTS 2 issue 2
6 June techtextil Frankfurt/Main 06/21–24 Adhesives for Mixing and dosing Process-save 2K dosing systems Bonding in
AD 05/17/2022 Bremer Klebtage Bremen 06/22–23 lightweight bonding vehicle body and
CD 05/23/2022 Int. Dresdner Leichtbausymposium Dresden 06/30–07/01 construction automotive
PD 06/17/2022 manufacture
Print run: 20,000 copies | Target group: Automobile / Bonding technology / Lightweight construction 3
2
Issue, month, Fairs, events, congresses Locations Dates Raw materials Adhesives and Plants and Applications Market surveys Topic of the
(AD,CD, PD)1 2022 sealants equipment month
7/8 July/Aug. FEICA Hamburg 09/14–16 Secondary Heat resistant Microdosing Reactive adhesives Bonding
AD 07/28/2022 IAA Nutzfahrzeuge Hanover 09/20–25 adhesive raw adhesives technology for electronics technology for
CD 08/03/2022 HUSUM Wind Husum September materials electric mobility
PD 08/24/2022 PIAE - Internationaler Fachkongress zu
Kunststoffen im Automobilbau Mannheim September adhesion ADHESIVES&SEALANTS 2 issue 3 | Adhesives Technology Compendium5
9 September Fachpack Nuremberg 09/27–29 Pressure sensitive Equipment for Bonding and Market survey 1: Preview on
AD 08/30/2022 Bondexpo/Motek Stuttgart 10/04–07 adhesives and surface cleaning sealing in Packaging Bondexpo and
CD 09/05/2022 parts2clean Stuttgart 10/11–13 adhesive tapes and pretreatment mechanical adhesives parts2clean
PD 09/23/2022 engineering Market survey 2:
Surface
pretreatment
10 October K Düsseldorf 10/19–26 Adhesives for Quality assurance 1K dosing systems Adhesive bonding
Ad 09/20/2022 Münchner Klebstoff- und composite equipment of composites
CD 09/26/2022 Veredelungssymposium (MKVS) Munich October materials
PD 10/17/2022
11 November Formnext Frankfurt/Main 11/15–18 New adhesive raw Modern test Bonding in Raw materials Liquid Additive
AD 10/13/2022 Medica/Compamed Düsseldorf November materials engineering lightweight for adhesive Manufacturing
CD 10/19/2022 construction formulation
PD 11/15/2022
adhesion ADHESIVES&SEALANTS 2 issue 4
12 December Bau Munich 01/09–14 New sealants and Manual applicati- Building adhesives Bonding and
AD 11/23/2022 casting resins on systems sealing in the
CD 11/29/2022 building industry
PD 12/19/2022
1
AD = Advertising deadline | CD = Copy deadline | PD = Publication date
2
In addition, 4 times a year we publish the special English-language issue „adhesion ADHESIVES+SEALANTS“, which includes an overview of the most important topics covered in the German edition and
reaches adhesive and sealant manufacturers and users from various fields throughout Europe, the USA and Asia.
3
Combination of magazines adhäsion, ATZ and the Springer Professional channel lightweight construction – special conditions according to advertising price list
4
The English-language directory provides a comprehensive overview of suppliers of adhesive raw materials and adhesives as well as companies from the fields of equipment,
research and service sector - supplemented by the latest legal regulations, European standards and test procedures as well as statistical overviews.
Subject preview also available online: www.springerfachmedien-wiesbaden.de and www.adhaesion.com
Regular columns: practice-relevant issues from research and development | company-news | new products and events
3
Advertising rate card no. 59, valid from 10/01/2021
Trade journal
P
1 Advertisement formats and prices (prices in Euro)
Total fee including the printed issue and linking inside the eMagazine.
Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours*
width × height in mm width × height in mm** b/w
2/1 page 388 × 240 420 × 279 5,406 6,561 7,715 8,869
1/1 page 175 × 240 210 × 279 2,881 3,519 4,157 4,795
2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 2,023 2,634 3,272 3,909
Juniorpage 115 × 178 131 × 198 1,725 2,049 2,374 2,698
1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 1,551 1,875 2,199 2,522
1/3 page upright | horizontal 55 × 240 | 175 × 76 63 × 279 | 210 × 86 1,120 1,444 1,768 2,092
1/4 page upright | horizontal | block 40 × 240 | 175 × 56 | 85 × 117 46 × 279 | 210 × 63 | 101 × 137 904 1,124 1,344 1,563
* ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request
2 Surcharge for advertising in the eMagazine
(only in combination with printed advertisement)
Type of advertising File format Price in €
Audio or video integration mp4 or YouTube-Video 750
.jpg, .jpeg, .png, .bmp 500
Picture gallery
Linking of your advertisement inside the eMagazine
Printausgabe
E-Magazin
4
Advertising rate card no. 59, valid from 10/01/2021
Trade journal
P
1 Advertisement formats and prices (prices in Euro)
Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours*
width × height in mm width × height in mm** b/w
2/1 page 388 × 240 420 × 279 5,156 6,311 7,465 8,619
1/1 page 175 × 240 210 × 279 2,631 3,269 3,907 4,545
2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 1,773 2,384 3,022 3,659
Juniorpage 115 × 178 131 × 198 1,475 1,799 2,124 2,448
1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 1,301 1,625 1,949 2,272
1/3 page upright | horizontal 55 × 240 | 175 × 76 63 × 279 | 210 × 86 870 1,194 1,518 1,842
1/4 page upright | horizontal | block 40 × 240 | 175 × 56 | 85 × 117 46 × 279 | 210 × 63 | 101 × 137 654 874 1,094 1,313
1/8 page upright | horizontal | block 55 × 86 | 175 × 25 | 85 × 56 – 329 444 560 674
* ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request 2 Surcharge for advertising in the eMagazine
(only in combination with printed advertisement)
Actual distributed circulation: 2,850 copies
Type of advertising File format Price in €
Audio or video integration mp4 or YouTube-Video 750
You can find our technical information and specifications for digital copy at:
www.springerfachmedien-wiesbaden.de/en/media-sales/data-delivery 500
.jpg, .jpeg, .png, .bmp
Journal format: 210 mm wide × 279 mm long Picture gallery
Print space: 175 mm wide × 240 mm long
Printing and binding methods: Offset, adhesive binding Linked advertisement | Insertion Link 250
(e.g. logo, website)
Contactt: Carmen Calvo-Zeller
(Ad Management) PDF download Link 250
phone + 49 (0) 611 / 78 78 – 616
carmen.calvo-zeller@springernature.com
5
Trade journal
Advertising rate card no. 59, valid from 10/01/2021 P
2 Additional fees: Enclosures: (no discounts available)
Placement: 2nd, 3rd and 4th cover pages 4c € 523 Loose, maximum size 203 mm x 272 mm
Binding placement requests € 523 Up to 25 g per thousand € 340
Special-interest surcharge € 500 Up to 30 g per thousand € 350
Number of enclosures on request
Colour: Fee for special colours: fee for Prices for heavier enclosures on request
each additional colour, price on request
Fixed enclosures: (no discounts available)
Format: Ads over the binding: 10 % of the b/w price Per thousand up to 25 g, incl. gluing costs,
Island position ads: 60 % of the b/w price applicable only with purchase of a 1/1 page ad € 200
Satellite position ads: 10 % of the b/w price Number of postcards on request
Ads running into the bleed: 20 % of the b/w price Larger and heavier formats on request
3 Discounts: applicable for orders placed within the advertising year (also applies for product samples)
Quantity Scale Length Scale 6 Contact: Ingo Rosenstock (Sales Management)
For 3 ads 3% 2 pages 5% phone + 49 (0) 611 / 78 78 – 146
For 5 ads 5% 5 pages 10 % ingo.rosenstock@springernature.com
For 7 ads 10 % 9 pages 15 % Thomas Heusler (Media Sales)
For 10 ads 15 % 12 pages 20 % phone + 49 (0) 611 / 78 78 – 312
Only one discount scale may be applied. thomas.heusler@springernature.com
Discounts apply to all additional fees: colour, placement 7
Payment conditions: Payment within 10 days with 2% discount,
and bleed fees. Discounts do not apply to special costs net within 30 days after invoice date.
or additional technical costs. 15 % agency commission, agency status must be veri-
4 Columns: Job Advertisements / Business Connections Page 6 fied with the commissioning at the latest and in the
Source and supply index: form of an excerpt from the German Trade Register
Only orders for all issues of a year, 10 issues incl. special (Handelsregister); valid for Germany: additional VAT
issues (no discounts available) applies to all prices listed; payment due: upon receipt of
per line and publication € 6.70 invoice.
Logo, 4 colours (max. size 20 mm), per issue € 30 Banking information: Springer Fachmedien Wiesbaden GmbH
additional logo, per issue € 15 Deutsche Bank Berlin
5 Special advertising Cover page page 7 Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
Swift/BIC: DEUTDEBB
forms: Loose / Fixed Inserts: (no discounts available) IBAN: DE09 1007 0000 0069 7003 00
2-page € 3,150
4-page € 5,220
These prices apply for paper weights up to 170 g. You can find our general terms and conditions at
Delivered untrimmed, trimming on request. www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
6Job advertisements | business connections
Supplement to advertising rate card no. 59, valid from 10/01/2021
Advertisement formats and prices (prices in Euro)
Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours*
width × height in mm width × height in mm** b/w
1/1 page 175 × 240 210 × 279 2,839 3,403 3,977 4,541
2/3 page upright 115 × 240 131 × 279 2,009 2,411 2,813 3,214
1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 1,425 1,712 1,999 2,276
1/3 page upright | horizontal | block 55 × 240 | 175 × 76 | 115 × 117 63 × 279 | 210 × 86 | 131 × 137 1,015 1,220 1,425 1,620
1/4 page upright | horizontal | block 40 × 240 | 175 × 56 | 85 × 117 46 × 279 | 210 × 63 | 101 × 137 784 941 1,098 1,255
1/8 page upright | block 55 × 86 | 85 × 56 – 466 560 653 746
Classified ads available on request.
* ISO scale
** plus 3 mm bleed difference on all sides
Applicable for Germany only – the current V.A.T. rate has to be added to all prices.
You‘ll find our general terms and conditions at www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
Extra charges Contact: Ingo Rosenstock (Sales Management)
for colours: per special colour on request phone + 49 (0) 611 / 78 78 – 146
ingo.rosenstock@springernature.com
Rate for box numbers: Euro 12 (Germany)
Euro 16 (foreign countries)
7Special form of advertising: Cover page
undivided attention!
Your company in the focus of the target group!
By occupying the title, you can be sure of the undivided attention
of your target group:
– exclusive and visible immediately*
The special advertising form cover can be assigned as follows:
Cover flap € 5,100
Cover picture** € 5,700
*
1x bookable per issue
**
The cover picture will be provided with your logo. You will receive a 1/1 page in the magazine including.
Example
Additional VAT applies to all prices listed. You can find our general terms and conditions at
www.springerfachmedien-wiesbaden.de/en/media-sales/gtc.
For further details please contact:
Ingo Rosenstock (Sales Management)
phone + 49 (0) 611 / 78 78 – 146
ingo.rosenstock@springernature.com
8Special forms of advertising: Corporate content formats
Attention-grabbing and target-oriented!
Format: Best Practice Format: Interview Format: Company profile Format: Roundtable
„In the company“ „In conversation“ „In view“ „In discourse“
Scope: 1-2 pages Scope: 1-2 pages Scope: 2 pages Scope: 4 pages
Components: Components: Components: Components:
• Box with key facts • 3-6 questions • Portrait about the company • Expert discussion
on a specific subject
• Company logo • Photo of the person interviewed • Highlighting of news:
e.g. new products, • Publication
• Integrated interview box • Company portrait with logo new corporate strategy, (4 page follow-up report)
with 3 questions new company structure etc. in the magazine
Note: All corporate content formats are marked as a special advertisement publication.
Show your industry expertise and use these attractive forms of advertising
to bring your company into the focus of your target group!
We design individual offer packages for you according to your wishes and needs.
We will be happy to inform you about the various offers: Ingo Rosenstock (Sales Management)
phone + 49 (0) 611 / 78 78 – 146
ingo.rosenstock@springernature.com
9International knowledge
of the adhesive technology
shed
is publi
Issue 3 H a m b u rg
A in
for FEIC 5,000 copies distributed by industry: distributed by country:
19 % Automotive engineering 15 % Germany
15 % Chemical industry 15 % Great Britain
The special English- 14 % Electrical engineering / Electronics 13 % Eastern Europe
language issue “adhesion 12 % Manufacture of rubber and adhesives 12 % USA / Canada
ADHESIVES+SEALANTS” 9 % Mechanical engineering 11 % Benelux
is published 4 times a year 8 % Furniture sector 10 % France
as an autonomous journal 7 % Steel / light metal construction 6 % Italy
for international markets. 6 % Construction 5 % Spain / Portugal
The magazine reaches international manufacturers and users 5 % Paper and packaging 5 % Scandinavia
of adhesives and sealants and provides information across all 3 % Medicine / I&C technology, optics 5 % China / India / Taiwan
industries. Readers receive up-to-date, diverse and practical 2 % Research and development 4 % Austria / Switzerland
information, including information on the most important
trade fairs and events.
The circulation of 5,000 copies will be sent directly to
selected international industry experts.
adhesion 01.2022 adhesion 02.2022 adhesion 03.2022 adhesion 04.2022
For international trade fair displays, see page 2+3.
Advertising deadline 02/17/2022 04/20/2022 07/28/2022 10/13/2022
Prices and formats see page 4.
Copy deadline 02/23/2022 04/26/2022 08/03/2022 10/19/2022
Publication date 03/15/2022 05/16/2022 08/24/2022 11/15/2022
ing an
n book
d is co u nt w h e + DICHTE
N
ecial sion KLE
B E N
10% sp a d h ä
nal ad in Individual advice: phone + 49 (0) 611 / 78 78 – 146 (Ingo Rosenstock)
additio
10Handbook Adhesives Technology
Prices in € Prices in €
Forms of advertising IVK-members Non-members
1/1 page company profile b/w 0 1,395
Logo to company profile
295 350
Print & Online incl. linking
1/1 page ad 4c 1,795 1,950
2/1 pages company profile
2,350 3,190
+ ad 4c
valid for Germany: additional VAT applies to all prices listed.
Published once a year, alternately in German and English, in
cooperation with the German Adhesives Association, it offers Formats
a valuable overview of in mm (wxh)
– Adhesives providers, Book format 148 x 210
– Adhesives manufacturers and 1/1 page (type area) 130 x 190
–C ompanies from the equipment,
research and service sectors. 1/1 page bleed ad
148 x 210
(+ 3mm bleed allowance)
The target group consists of manufacturers and users of
adhesives and sealants in Germany and Europe.
Print circulation 5,000 copies + online distribution Adhesives Technology Dates
via Springer Professional and IVK. Compendium 2022
Advertising deadline 07/18/2022
It will be published in German in August 2022.
Copy deadline 07/25/2022
Publication date 08/30/2022
Individual advice: phone + 49 (0) 611 / 78 78 – 146 (Ingo Rosenstock)
11Trade journal
Circulation and distribution analysis 2
1 Circulation monitoring: – 4 Digital distribution:
2 Circulation analysis: average number of copies per issue in one year All printed issues of adhäsion are also published in electronic form, as well
(July 1 2020 bis June 30 2021) as in the digital library springerprofessional.de, which is used by an
average of 0.32 million unique visitors per month.
(Source: AGOF daily digital facts 2021-03)
Print run: 3,000
Actual distributed 2,850 of which, abroad: 168 5 Article downloads:
circulation (ADC): In the space of 12 months (July 2020 to June 2021) 1,132 adhäsion
articles were downloaded from www.springerprofessional.de
Copies sold: 840 of which, abroad: 128 (PDF downloads in the subscriber-only area, not including previews
Subscription copies: 840 Member copies: – and HTML views). PDF downloads include advertisements.
Individual sales: –
Other sales: –
Voucher copies: 2,010
Reminder, archive and 150
record copies:
3 Geographical distribution analysis:
Percentage of
actual circulation
Economic area % copies
Germany 94.1 2,682
Foreign countries 5.9 168
Actual distributed circulation (ADC) 100.0 2,850
3.1 Coverage in Germany structured according to postcode areas:
current coverage upon request
12Range overview Print + Digital
Springer Professional Springer Link
Unique User: 320,000 (full-text articles in 2020)
(AGOF daily digital facts 2021-03) adhäsion:
17,355 Downloads
Comprehensive B2B coverage Article downloads
adhäsion: 1,132 adhesion:
9,422 Downloads
Springer‘s diverse communication channels (July 2020 - June 2021)
enable you to reach specialists and mana-
gers in industrial adhesive and sealing
technology in an up-to-date, reliable and
sustainable manner.
With the ideal combination of print, Print digital multi-user licenses/
eMagazine and online, we meet the most Print run: 3,000 copies IP-activations for
diverse information needs and reading Subscription copies companies:
habits. (incl. eMagazine + archive):
840 copies
Print and more... adhäsion: 39,720 Users
(August 2021)
We pick up the reader wherever he or she is (ø July 2020 - June 2021)
and are thus in direct contact with your tar-
get group – and far beyond.
We expand your advertising success
crossmedially! Newsletter eMagazine
Kleb- und Dichttechnik:
2,876 subscribers adhäsion: 11,818 PIs
Maschinenbau+ adhesion: 2,650 PIs
Werkstoffe: (each in 2020)
8,326 subscribers
(July 2021)
13Readership profile
Business sectors | subject areas | professional groups Size of business unit
Classification No. Readership groups Percentage Percentage
24 Chemical industry 24 1 up to 19 employees 30
34, 35 Manufacture of motor vehicles / 20 up to 99 employees 23
parts, other vehicles (shipbuilding, 100 up to 499 employees 22
rail vehicles, air and space) 18 500 and more employees 20
31, 32 Electrical engineering, electronics 14 Not specified 5
33 Medicine / MSR technology, optics 4 Total100
22, 21, 22 Wood, paper, printing and
publishing industries 10
29 Mechanical engineering 12 Publisher`s own survey
45 Construction industry 8
17, 19 Textile industry, leather industry 4
36 Furniture/jewellery/sport/toys 3
74 Services for companies 2
Other 1
Total 100
14Reader survey
adhäsion KLEBEN+DICHTEN adhäsion KLEBEN+DICHTEN adhäsion KLEBEN+DICHTEN
offers a lucrative target group. leads your customers directly to you. meets its readers' expectations.
Position in the company Decision-making responsibility Page traffic
3% Owner, co-owner 12 % I make decisions independently 26 % read every or nearly every page
6% Chairperson or managing director 35 % I make decisions with colleagues 21 % read 3/4 of the pages
Head of operations / head of I prepare the decision-making
29 % department: technical 50 % process 29 % read 1/2 of the pages
21 % Production engineer 18 % I voice concrete recommendations 24 % read 1/4 of the pages
Head of operations / head of
3% department: managerial 26 % I acquire information 0 % read few or hardly any pages
21 % Other member of staff: technical 24 % I contribute input / suggestions
3% Other member of staff: managerial 9% Not involved in decision-making
6% Instructor
9% Other
• 88 % of adhäsion KLEBEN+DICHTEN readers are • 93 % contact a company because of an advertise- • 63 % p age contact score
decison-makers, consultants or advisers. ment in adhäsion KLEBEN+DICHTEN, making it a crucial guarantees the success of your ad.
decision-making aid for this market.
15Fachwissen. Digital. Finden.
Website
Portrait 1
1 Web adress (URL): adhaesion.com
2 Brief description: Within the Springer Professional* portal,
adhaesion.com offers contributions on innovative
joining technologies, cross-industry news on bonding
technology as well as current information on
application-related bonding technology research.
3 Target group: Decision-makers and specialists engaged in innovative
joining and bonding technologies from sectors
including: automotive, aviation, wood and furniture,
paper and packaging, construction, electronics, machi-
nery and appliances, and textiles.
4 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Dr. Hubert Pelc (Editor-in-Chief)
phone + 49 (0) 611 / 78 78 – 283
hubert.pelc@springernature.com
Contact advertising: Ingo Rosenstock (Sales Management)
phone + 49 (0) 611 / 78 78 – 146
ingo.rosenstock@springernature.com
Thomas Heusler (Media Sales)
phone + 49 (0) 611 / 78 78 – 312
thomas.heusler@springernature.com
For agencies:
Business Advertising GmbH
phone + 49 (0) 211 / 17 93 47 – 0
werbung@businessad.de
5 Usage data: Current usage data on request.
*adhaesion.com is an integral component of the information service
springerprofessional.de. Banners will be displayed on regular rotation within
the subject area Mechanical Engineering + Materials. Further information
about the channels on springerprofessional.de on page 15 and on request.
16Fachwissen. Digital. Finden.
Website
Portrait 1
1 Web adress (URL): springerprofessional.de/maschinenbau-werkstoffe
2 Brief description: Excellent specialist editors select and compress current
topics in the fields of automation, surface technology,
manufacturing + assembly technology, design +
development, materials technology, lightweight
construction, bonding and sealing technology as well
as the major topic industry 4.0 for the target group.
3 Target group: Decision-makers and engineers in the fields of mecha-
nical engineering, plant construction, construction,
production/materials technology.
4 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Thomas Siebel
phone + 49 (0) 611 / 78 78 – 261
thomas.siebel@springernature.com
Contact advertising: Ingo Rosenstock (Sales Management)
phone + 49 (0) 611 / 78 78 – 146
ingo.rosenstock@springernature.com
Thomas Heusler (Media Sales)
phone + 49 (0) 611 / 78 78 – 312
thomas.heusler@springernature.com
For agencies:
Business Advertising GmbH
phone + 49 (0) 211 / 17 93 47 – 0
werbung@businessad.de
5 Usage data: Current usage data on request.
17Fachwissen. Digital. Finden.
Website
Prices | advertising formats P
1 Advertisement formats and prices (prices in Euro)
Web pixel format cpm kb
Fullsize banner 468 × 60 100 max. 120
Superbanner (big size) 728 × 90 100 max. 120
Skyscraper 120 × 600 110 max. 120
Wide skyscraper 160 or 200 × 600 110 max. 120
Medium rectangle 300 × 250 100 max. 120
Wallpaper (superbanner + skyscraper)* 728 × 90 + 180 each max. 120
120 × 600
Billboard 770 | 800 | 870 or 970 × 250 180 max. 120
Half page 300 × 600 180 max. 120
*
Background colouring on request.
Details on special ad formats on request.
2 Discounts: Conditions agreed on for print media do not apply for Banking information: Springer Fachmedien Wiesbaden GmbH
online media. Deutsche Bank Berlin
3 Payment conditions: Payment within 10 days with 2% discount, Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
net within 30 days after invoice date. Swift/BIC: DEUTDEBB
15 % agency commission, agency status must be veri- IBAN: DE09 1007 0000 0069 7003 00
fied with the commissioning at the latest and in the
form of an excerpt from the German Trade Register You can find our general terms and conditions at
(Handelsregister); valid for Germany: additional VAT www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
applies to all prices listed; payment due: upon receipt of
invoice.
18Online special forms of advertising
Interact with the target group!
Format: Webinar Format: Podcast Format: Branchenmonitor
Opportunities and benefits: Opportunities and benefits: Opportunities and benefits:
• convey content live and interactively • for new customer acquisition • standalone newsletter to the
subscribers of our Springer
• accompanied or steered by a competent specialist • for the training of customers and employees Professional newsletters
journalist
• as an ideal medium for information with little time • optical design in the look & feel
• presentation of products/services investment and technical hurdles of our Springer Professional
• virtual, direct exchange with your target group • to strengthen the brand: good moderators transport newsletters
your brand in an image-enhancing way • you provide the content,
• lead generation
• as a „personal companion“, podcasts have a high we take over the design
level of recognition
About the various offers will be happy to inform you: Ingo Rosenstock (Sales Management)
phone + 49 (0) 611 / 78 78 – 146
ingo.rosenstock@springernature.com
19powered by
Fachwissen. Digital. Finden.
Newsletter
Portrait 1
1 Name: Newsletter Kleb- und Dichttechnik
of Springer Professional
2 Brief description: The newsletter provides readers with summaries of
news on adhesive technologies and from the industry.
It also informs readers about upcoming fairs and events
in the adhesives sector.
3 Target group: Decision-makers and specialists engaged in innovative
joining and bonding technologies from sectors
including: automotive, aviation, wood and furniture,
paper and packaging, construction, electronics,
machinery and appliances, and textiles.
4 Frequency: fortnightly on Wednesdays,
every 2nd and 4th week of the month
5 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Dr. Hubert Pelc (Editor-in-Chief)
phone + 49 (0) 611 / 78 78 – 283
hubert.pelc@springernature.com
Contact advertising: Ingo Rosenstock (Sales Management)
phone + 49 (0) 611 / 78 78 – 146
ingo.rosenstock@springernature.com
Thomas Heusler (Media Sales)
phone + 49 (0) 611 / 78 78 – 312
thomas.heusler@springernature.com
6 Usage data: 2,876 subscribers (July 2021)
20Fachwissen. Digital. Finden.
Newsletter
Portrait 1
1 Name: Newsletter Maschinenbau + Werkstoffe
2 Brief description: The newsletter provides readers with relevant topics
from the fields of automation, surface technology,
manufacturing + assembly technology, design +
development, materials technology, lightweight
construction, bonding and sealing technology and
industry 4.0.
3 Target group: Decision-makers and engineers in the fields of
mechanical engineering, plant construction,
construction, production/materials technology.
4 Frequency: fortnightly on Thursday (uneven calendar weeks)
5 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Thomas Siebel
tel + 49 (0) 611 / 78 78 – 261
thomas.siebel@springernature.com
Contact advertising: Ingo Rosenstock (Sales Management)
phone + 49 (0) 611 / 78 78 – 146
ingo.rosenstock@springernature.com
Thomas Heusler (Media Sales)
phone + 49 (0) 611 / 78 78 – 312
thomas.heusler@springernature.com
6 Usage data: 8,326 subscribers (July 2021)
21powered by
Fachwissen. Digital. Finden.
Newsletter
Prices | advertising formats P
1 Advertisement formats and prices (prices in Euro)
Advertisement formats newsletter Kleb- und Dichttechnik pixel format fixed price kb
Text ad + logo/pictures (gif or jpeg)1 pic 140 × 100, text 300 characters 2 500 max. 45
Text ad + logo/pictures (gif or jpeg)1 pic 140 × 100, text 650 characters 2 600 max. 45
Fullsize banner (gif or jpeg)1 468 × 60 600 max. 45
Rectangle (gif or jpeg)1 300 × 250 600 max. 45
Super banner (gif or jpeg)1 600 × 315 800 max. 45
Advertisement formats newsletter Maschinenbau + Werkstoffe pixel format fixed price kb
Text ad + logo/pictures (gif or jpeg)1 pic 140 × 100, text 300 characters 2 650 max. 45
Text ad + logo/pictures (gif or jpeg)1 pic 140 × 100, text 650 characters 2 800 max. 45
Fullsize banner (gif or jpeg)1 468 × 60 800 max. 45
Rectangle (gif or jpeg)1 300 × 250 800 max. 45
Super banner (gif or jpeg)1 600 × 315 1,000 max. 45
1
not animated files
2
incl. spaces
2 Discounts: Conditions agreed for print media will not You can find our general terms and conditions at:
be applied for online media, on request www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
3 Payment conditions: Payment within 10 days with 2% discount,
net within 30 days after invoice date. You can find our specifications for online advertising at :
15 % agency commission, agency status must be verified www.springerfachmedien-wiesbaden.de/en/media-sales/data-delivery
with the commissioning at the latest and in the form of
an excerpt from the German Trade Register (Handels
register); valid for Germany: additional VAT applies to all
prices listed; payment due: upon receipt of invoice.
Banking information: Springer Fachmedien Wiesbaden GmbH
Deutsche Bank Berlin
BLZ: 100 700 00 | Account: 069700300
Swift/BIC: DEUTDEBB
IBAN: DE09 1007 0000 0069 7003 00
22A world of information from the materials and environement field www.springerprofessional.de www.jot-oberflaeche.de www.ist-surfacetechnology.com www.springerfachmedien-wiesbaden.de Springer Vieweg
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