MEDIA GUIDE 2022 - S - Gardner Web

Page created by Emily Bowen
 
CONTINUE READING
MEDIA GUIDE 2022 - S - Gardner Web
20 2 2
                A la vanguardia en la industria plástica
                                                           M E DI A
PT-Mexico.com
                                                           G U I DE

            G RO W YO U
                        R B
                            US
                               IN
                                  ES
                                     S
MEDIA GUIDE 2022 - S - Gardner Web
HOW BRANDING WITH PT MÉXICO CAN LEAD TO SALES

                                                                    Push Media
                                                                    Makes Pull Media Possible
                             PT México
                        • Qualified Audience                        Delivers brand messaging and content marketing directly to
                        • Push & Pull Media                         buyers. Introduces, informs and conditions buyers.
                        • Reliable Industry
                          Information

                                                                     Website     Industry   Magazines     Email       Social
                                           Valuable                  (Trade       Events
                 Prospects                                           Media)
                                           Information
                              Discover

                              Research

                              Evaluation                            Pull Media
  Your Company                                 Your Potential       Makes Push Media Powerful
  • Products /
                                               Customer
                              Decision         • Needs
    Services                                                        Provides prospects with deeper information on brands or
                                               • Purchasing Power
                                                                    solutions they’re evaluating.

                                                                     Website      Search      Video      WEBINAR       White
                                                                    (Supplier/   (Google/                              Paper
                                                                     Vendor)       Bing)

PLASTICS TECHNOLOGY MÉXICO OFFERS BOTH PUSH MEDIA AND PULL MEDIA TO
HELP YOU DELIVER YOUR MESSAGE TO THE RIGHT AUDIENCE
MEDIA GUIDE 2022 - S - Gardner Web
3 EASY STEPS TO GET YOUR BRANDING STARTED
                                                                                                                                                                                     Brand
 1 Identify your audience
                                                                                                                                                                              Industrial buyers are
                                                                                                                                                                            conditioned and informed
                                                                 PT México           Email E-newsletter               Digital Display              Content                by ongoing, traditional
   PT México reaches over 515,000 professionals                  Magazine        “Plásticos ala Vanguardia”          Advertisements               Marketing             display and content
   related with plastics coverting across all of its                                                                “PT-mexico.com”                                    marketing campaigns.
   channels. If you are part of this industry you will
   certainly reach the right audience for your company
   through our many products.

                                                                                                                                                                 Demand
                                                                                                                                                              Contextual and targeted
                                                                             Organic + Paid           Organic + Paid              SEO/SEM                   campaigns drive informed and

     2 Create
                                                                                Search                   Social                                            qualified traffic.
              the message that
       connects to that audience
         Be sure the brand message you create to
         inform the audience of your services, technology
         and/or solutions is present, positive and consistent.
                                                                                                                                                Lead
                                                                                                                                             Solutions-based or value-based
                                                                                         PT México       Event         Downloads           offers convert qualified traffic to
                                                                                         Webinars      “Meximold”                        leads.

               Develop your marketing
          3    strategy by using a mix of
               push and pull media
               Your marketing strategy should be shared
               continuously in different media channels to create                                                             Sell
               a big impact in the market and become a Top of Mind                                                          Strong in-person sales and
               company. PT México offers you different types of products                                                  customer service drives sales.
               to help you implement your marketing strategy and reach your                               Sales
               sales goals.

PT MÉXICO SUPPORTS YOU TO GROW YOUR BUSINESS

MARKETING                                                                                                                            3      PLASTICS TECHNOLOGY MÉXICO           |   2022 MEDIA GUIDE
STRATEGY
MEDIA GUIDE 2022 - S - Gardner Web
THE BEST RESOURCES IN MEXICO FOR REACHING
PLASTICS CONVERTERS WITH YOUR BRAND MESSAGE

 Magazine                       Website

                                             Event

                   Email
                                          Social
                                          Media

515,000+ users across all channels
MEDIA GUIDE 2022 - S - Gardner Web
PRINT AUDIENCE                                                             Audience Profile*

Industries Served*
Plastics Technology México audience                                            15,756 Total Subscriptions
has defined its support to the
following industries:
                                                                            9,508 Total Facilities           *Source: June 2021
                                                                                                             Publisher’s Count

               44%                       20%                15%
               Automotive /              Industrial         Electrical /
               Aerospace /               Products           Electronics                               Job Titles
               Transportation
                                                                                               40%    • Tier 1 & Tier 2

                                                                                               25%    • Design/Engineering
                                                                                               14%    • Other Qualified Personnel
                                                                                               12%    • Mold Making
                                                                                                9%    • Technology & Materials supplier
               44%                       19%                14%
               Consumer                  Recycling          Agriculture                               Size of Company
               Products
                                                                                               41%    • 1-49 employees
                                                                                               20%    • 50-149 employees
                                                                                               17%    • 150-499 employees
                                                                                               22%    • 500+ employees

                                                                                                      Buying Authority
               35%                       15%                10%                                44%    • Joint / Final buying decision
               Packaging                 Medical /          Appliances
                                                                                               24%    • Identify need for new technology
                                         Pharmaceutical /
                                         Dental                                                24%    • Gather information / Justify purchase
                                                                                                7%    • No buying role

                                                                                                      Top 5 Operations
                                                                                                      Performed
                                                                                               52%    • Injection Molding
   PT México Reaches Even More Readers!
                                                                                               32%    • Extrusion
   74% of our subscribers share their copy                                                     17%    • Thermoforming
   of PT México with 2 or more people                                                          15%    • Compounding
                                                                                               12%    • Blow Molding

REACH                                                                             5   PLASTICS TECHNOLOGY MÉXICO       |   2022 MEDIA GUIDE
MEDIA GUIDE 2022 - S - Gardner Web
ONLINE AUDIENCE
   22%            515,000+
   annual
   growth
                       Users per year                                                             Ad Impressions
                               *unique
                                                                                                                                   AVG. PER MONTH

60,000+                   30%                                                                     Home Page Package                            109,712
Website average           annual
                                                                                                  Zone - Injection Molding                      11,418
monthly visits            growth
                                                                                                  Blog                                         10,640

                   95,000+
                                                                                                  Zone - Recycling                              10,321
    35%                                                                                           Zone - Molds & Tooling                         7,340
    annual         Average monthly
    growth              page views                                                                Zone - Materials                              6,622

                                                                                                  Suppliers                                      6,311

                                                                                                  Zone - Feeding & Blending                     5,840

                                                                                                  Zone - Commodity Resins                        5,812

                                                                                                  Zone - Recycled Materials                     5,626

Top 20 Countries (by users)                                                                       Zone - Extrusion                              4,836

                                                                                                  Zone - Resin Conveying                         4,281
    COUNTRY                  USERS       COUNTRY                  USERS    COUNTRY        USERS
                                                                                                  Zone - Packaging                               2,127
    1. Mexico                330,311     8. Chile                 10,642   15. Honduras   2,142   Magazine-Archive                               1,985

    2. Colombia               37,579     9. Venezuela             5,776    16. Panama     1,976   Zone - Engineering Resins                      1,930

                                                                                                  Zone - Drying                                 1,800
    3. United States          24,155     10. Bolivia              5,243    17. China      1,755
                                                                                                  Zone - Biopolymers                             1,620
    4. Peru                  23,083      11. Guatemala            4,311    18. Brazil     1,621
                                                                                                  Zone - Blow Molding                            1,392
    5. Spain                 20,667      12. Costa Rica           4,234    19. Paraguay   1,569   Zone - Mold Maintenance                       1,084

    6. Argentina              18,618     13. El Salvador          2,393    20. Uruguay    1,409   Zone - Medical                                 1,036

                                                                                                  Zone - Additives                              1,005
    7. Ecuador               12,980      14. Dominican Republic   2,323

                                                                                                                              *Source: Google Analytics
MEDIA GUIDE 2022 - S - Gardner Web
E-MAIL AUDIENCE                                                                              SOCIAL MEDIA AUDIENCE
 15,500+ Subscribers
 Top / Active Domains                                                                                                                     30,000+
           Appliances                                      Medical /                                                                      followers
           mabe.com.mx                                     Pharmaceutical / Dental
           serviciosvistamex.com                           trendtechnologies.com                                                          *50%+ yearly growth
           unicarmex.com                                   nypro.com
           koblenz-electric.com                            phillipsmedisize.com                                                           on average
           hultek.com.mx                                   bemismfg.com
           samsung.com                                     flex.com
           whirlpool.com                                   formulaplastics.com
                                                           grupoarcoiris.com.mx
                                                           ggivsa.com
                                                           jabil.com
           Automotive / Aerospace /                        Packaging
           Transportation                                  amcor.com                            @plasticsmexico
           continental-corporation.com                     arcacontal.com
           delphi.com                                      directpackinc.com
           faurecia.com                                    decoplast.mx
           federalmogul.com                                tupperware.com
           hella.com                                       cajaplax.com.mx
           kostal.com                                      aptar.com
           moldingprecision.com                            grupophoenix.com
           bocar.com                                       grahampackaging.com
           Consumer                                        Recycling
           Products                                        anguiplast.com
           evenflo.com                                     converpet.com
           mx.estee.com                                    globaplast.com.mx
           us.panasonic.com                                plasticospimsa.com
           victorinox.com                                  petone.com.mx
           alen.com.mx                                     jcplastics.com.mx                    @plastechmex
           alpura.com                                      brfolgueiras.com
           mmm.com                                         inplarsa.com.mx
           unilever.com                                    wow.com.mx
                                                           petstar.mx                                                                                 Source:
                                                           greenmind.mx
           Industrial Products                                                                                                                        June 2021
           adsmexicana.com                                                                      @pt-mexico-revista                                    Publisher’s
           alve.com.mx                                                                                                                                Count
           soliplas.com.mx
           fabco.mx
           tuboflex.com.mx
           gtglobal.com
           icusa.com.mx                                       *Source: Active Campaign

      Email is evolving.                                                                     Social media users “like” Plastics Technology México
      Contact your Plastics Technology México sales rep. to learn how we are reframing the
      connections with our active opt-in email audience.

AUDIENCE                                                                                                       7     PLASTICS TECHNOLOGY MÉXICO   |   2022 MEDIA GUIDE
MEDIA GUIDE 2022 - S - Gardner Web
INDUSTRY PROFESSIONALS SAY PRINT IS...

        Influential                                     Memorable                               Impactful                                       Informative
    Manufacturing buyers                            Print advertising yields                 More than 50% of                                    More than 60%
      find advertising in                                a higher level                      industrial buyers                                    of industrial
      industry sources 3                             of advertising recall,                 use print magazines                                  buyers consider
    times more influential                            longer engagement                       throughout their                                      magazine
      than advertising in                              & increased brain                     purchase process.                                     advertising
     non-industry outlets                                   activity.                                                                             informative.
         like Google &
           Facebook.

                                                                                                                                       *Source: Print Media & the Industrial Buyer
                                                                                                                                        Report 2020, Gardner Business Media, Inc.

                 PT MÉXICO ADVERTISER                                                                 PT MÉXICO AUDIENCE
                 ADRIANA BEATRIZ SOSA                                                                 LAURA MICHUA
                 MARKETING MANAGER, PLASTEC USA, INC.                                                 COMMERCIAL DIRECTOR, ARPEMA PLÁSTICOS

 “As a company dedicated to offering high-quality products and service to our         “The magazine provides us with current information covering various technical
 customers, it is important to have a magazine like PT México that offers technical   areas and high-impact news. Each edition is interesting as they share views of
 information on products and processes at the forefront of the industry. PT México    plastic personalities, trends, technologies, and very current issues such as circular
 offers us an excellent platform to reach our clients and prospects.”                 economy and recycling.”
MEDIA GUIDE 2022 - S - Gardner Web
2022 EDITORIAL CALENDAR
        ISSUE:   JANUARY / FEBRUARY                MARCH                               APRIL                                  MAY                                   JUNE / JULY
                 CLOSING DATE: 12/6/21             CLOSING DATE: 1/31/22               CLOSING DATE: 2/28/22                  CLOSING DATE: 3/30/22                 CLOSING DATE: 4/29/22
                 MATERIALS DUE DATE: 12/13/21      MATERIALS DUE DATE: 2/7/2           MATERIALS DUE DATE: 3/7/22             MATERIALS DUE DATE: 4/6/22            MATERIALS DUE DATE: 5/6/22

     FEATURE     Digitalization and Industry 4.0   Additive Manufacturing for Mold     Molding for Medical Applications       Molds & Components                    Packaging and Sustainability
   COVERAGE:                                       Manufacturing

   INDUSTRY      Online Educational Programs       Women in the Plastics Industry      Plastics & Agriculture                 Simulation for Injection Molding      Packaging
   OUTLOOK:      for Plastics
    PRODUCT
 TECHNOLOGY      Compounding                       Additives and Processing Aids       Materials Handling                     Blow Molding                          Injection Molding
  SHOWCASE:
      TIPS &
 TECHNIQUES:     Auxiliary Equipment               Extrusion                           Purging                                Thermoforming                         Robots & Automation

      SHOW
   COVERAGE      MSC Expo                          Plastimagen
      ISSUE:
       BONUS     FITMA 2022 - MSC Expo             Plastimagen 2022
DISTRIBUTION:    Mexico City, Mexico               Mexico City, Mexico
                 January 18-20, 2022               March 8-11, 2022
                 *AdAppeal Survey                  Special Supplement                                                         Special Supplement                    *AdAppeal Survey
                                                   Plastics Recycling - Packaging                                             Plastics Recycling - Automotive
                                                   Applications: Trends, Drivers and                                          Applications: Trends, Drivers and
                                                   Best Practices                                                             Best Practices
                                                                                                                                                                      *AdAppeal Survey

                                                                                                                                                                      Find out what our
                                                                                                                                                                      audience have to say
        ISSUE:   AUGUST                            SEPTEMBER                           OCTOBER                                NOVEMBER / DECEMBER                     about your ad!
                 CLOSING DATE: 6/29/22             CLOSING DATE: 7/29/22               CLOSING DATE: 8/29/22                  CLOSING DATE: 9/28/22
                 MATERIALS DUE DATE: 7/6/22        MATERIALS DUE DATE: 8/5/22          MATERIALS DUE DATE: 9/5/22             MATERIALS DUE DATE: 10/5/22             *For more information please
                                                                                                                                                                      contact your PT México
     FEATURE                                       3D Printing & Additive              K Show Special Coverage: technical                                             representative.
   COVERAGE:     Plastics and Circular Economy     Manufacturing                                                              2023 BUYER’S GUIDE
                                                                                       innovations and trends for             Connecting Mexican Industrial
                                                                                       plastics processing, materials,        Equipment Buyers with Qualified
   INDUSTRY                                                                            additives and recycling that will be   Technology Suppliers
   OUTLOOK:      Automotive Industry               Mold Manufacturing in Mexico        highlighted at the triennial event.
    PRODUCT
 TECHNOLOGY      Molds and Components              Extrusion
                                                                                                                                                                                 Print ad
  SHOWCASE:                                                                                                                                                                 opportunities
      TIPS &
 TECHNIQUES:     Recycling                         Mold Repair                                                                                                                starting as
      SHOW
                                                                                                                                                                                  low as
   COVERAGE
      ISSUE:
                 Meximold 2022                     Meximold 2022                       K Show
                                                                                                                                                                                      $2,150!
                                                   Meximold 2022                       K Show
       BONUS
DISTRIBUTION:                                      Queretaro, QRO, Mexico              Dusseldorf, Germany                    In all 2022 events                                      (US Dollars)
                                                   October 5-6 2022                    October 19-26, 2022
                                                   Special Supplement                                                         *AdAppeal Survey                           For rates & specifications,
                                                   Plastics Recycling - Industrial                                                                                            please refer to pocket
                                                   Applications: Trends, Drivers and                                                                                                        content.
                                                   Best Practices

PRINT                                                                                                                                   9          PLASTICS TECHNOLOGY MÉXICO     |    2022 MEDIA GUIDE
MEDIA GUIDE 2022 - S - Gardner Web
WEBSITE BANNERS
Feature your message on the PT México homepage or in
specific technology zones next to contextually related
articles
                                                                                                                                                                    YOUR
                                                                                                                                                                     AD
                                                                                                                                                                    HERE
 PACKAGE OPTIONS             AD FORMATS                   LOCATION
                                                                                                                                                                              C
                                                                                                                                                                    YOUR
 HOME PREMIUM                A   1 Super Leaderboard      • HOME PAGE                                                                                                AD
                                                                                                                                                                    HERE
 (Limit: 12)                 B   1 Billboard              • RUN OF SITE
                             C   1 Medium Rectangle
                                                                                          YOUR AD HERE             A

 ZONE PREMIUM                A   1 Super Leaderboard      • ONE ZONE                                       YOUR
                                                                                                            AD
 (Limit: 4 per zone)         B   1 Billboard              (Your choice)                                    HERE
                             C   1 Medium Rectangle                                                                C
                                                                                                           YOUR
                                                                                                            AD
                                                                                                           HERE
 ZONE BASIC                  C   1 Medium Rectangle       • ONE ZONE
 (Limit: 8 per zone)                                      (Your choice)

  What is a Technology Zone?
  PT-Mexico.com Technology Zones help visitors narrow their search on key
  topics with content related to a specific material, process or end market.
                                                                                          YOUR AD HERE             B               Packages starting as low as
  Zones provide website visitors articles, case studies, technology briefs,
  product announcements and supplier listings. Your ad placed within
  relevant Zones provides you with targeted marketing opportunities
                                                                                                                                                   $550! (US Dollars)
  promoting your brand to our audience                                                                                    For rates & specifications, please refer to pocket content.

                       PT MÉXICO ADVERTISER                                                          PT MÉXICO AUDIENCE
                       NANCY TOVAR BRAND MARKETING & SOCIAL MEDIA,                                   RAÚL OREA MONROY
                       WITTMANN BATTENFELD MÉXICO                                                    TEAM LEADER R&D, GT MATERIALS

  “The portal has been a fundamental complement to our marketing strategy, the       “At www.pt-mexico.com I always find a source of updated and reliable information
  diversity of tools it has makes it possible to achieve each of our objectives by   on new technologies for the plastics industry, news, events and market trends,
  reaching the right audience.”                                                      as well as the avant-garde trends in the recycling of this great resource that are
                                                                                     plastics. It is an excellent platform to keep up to date.”
NEW-DIGITAL DEMOS                                                                                 RETARGETING
Present your product                                                                              Build brand and drive demand
and generate qualified                                                                            with increased web display                                 Prospect

leads with PT México’s                                                                            views
on-demand digital
demos
                                                                                                    250,000+
What is a Digital Demo?                                                                             impressions on average per month
                                                                                                                                                              Visits
                                                                                                    Source: June 2021 Publisher’s Count                   PT-Mexico.com
Up to 20-minute pre-recorded
product or software presentation
hosted on PT-Mexico.com and
supported by digital marketing.                                                                   What is Retargeting?
PT México Digital Demos allow you                                                                 An opportunity to reinforce your brand and
to share, alongside our trusted                                                                   your message by engaging with our site
media brand, technology you would                                                                 visitors as they navigate away from our site                Prospect
                                                                                                                                                             is Tracked
have presented at industry events                                                                 and continue their browsing experience.
and trade shows.

                                                                                                  Benefits
Benefits:
                                                                                                  Brand development
• Your demo featured on                                                                           Continue your brand development to our
  PT-Mexico.com/digital-demos.                                                                    qualified audience.                                        Leaves
                                                                                                                                                          PT-Mexico.com
• Dedicated article page for your
  presentation.                                                                                   Demand Generation
• Branded registration form                                                                       Use creative and call-to-action messaging
  for lead generation (active for                                                                 that encourages viewers to visit your site.
  60 days).
• Lead report of registrants who                                                                  Audience Extension
  view your presentation.                                                                         The only way to connect with our web traffic
• Promotion to 15,500+ email                                                                      offsite.                                                  Sees ad on
                                                                                                                                                              other
  subscribers.                                                                                                                                               websites
• Promotion in the PT México
  e-newsletter “Plásticos a la
  Vanguardia”.
                                       Opportunities starting as low as                                       Opportunities starting as low as
                                                           $3,750! (US Dollars)                                                  $2,500! (US Dollars)
                                    For rates & specifications, please refer to pocket content.            For rates & specifications, please refer to pocket content.

PT-MEXICO.COM                                                                                         11      PLASTICS TECHNOLOGY MÉXICO          |   2022 MEDIA GUIDE
OPPORTUNITIES
E-NEWSLETTER
“PLÁSTICOS A LA VANGUARDIA”                                                                                                                        D         YOUR AD HERE

Keep your brand next to the freshest Plastics Technology México
content
“Plásticos a la Vanguardia” is a weekly            Placing an ad in “Plásticos a la Vanguardia”
e-mail recap created by the PT México              gives your company the opportunity to
editorial team, making it the premier              market your brand to an active audience                               E
resource for finding the latest news,              who read our content once a week (sent
technologies and case studies in the               every Friday).
industry.

        AD OPTIONS                                   INVENTORY

   D    LEADERBOARD                                  1 available (per e-newsletter)
                                                                                                                         F
   E    VIDEO AD                                     2 available (per e-newsletter)

    F   BANNER + PLUS                                16 available (per e-newsletter)

           15,500+ Subscribers                          62,000+
                          (Delivers once a week)        Impressions per month                                                     Ad opportunities starting as low as
                                                                                                                                                               $750! (US Dollars)
                                                                                                                                    For rates & specifications, please refer to pocket content.

                    PT MÉXICO ADVERTISER                                                                          PT MÉXICO AUDIENCE
                    EDGAR CALDERÓN                                                                                JOSÉ LUIS VILLANUEVA
                    NATIONAL SALES MANAGER, ARBURG MÉXICO                                                         OPERATIONS MANAGER, CITRULSA DE MÉXICO

   “With the e-newsletter we reach clients from various sectors of the industry who               “The newsletter ‘Plásticos a la Vanguardia’ presents news of interest every week
   consult the news every week. Arburg is at the forefront of new technologies, and               where we see the main market trends and the most revolutionary solutions, which
   that is why we are delighted to collaborate with a reliable medium for the sector.”            help us enter the industry and be part of the change in the world of plastics.”
PT MÉXICO EXCLUSIVE                                                                                  EPRINTS
DIGITAL EDITION BUNDLE                                                                               Reach active and qualified
                                                                                                     buyers with PT México ePrints
Carry your Brand online                                                                              Plastics Technology México ePrints provide
with Plastics Technology                                                                             targeted email outreach to opt-in subscribers.
México
                                                                                                     Instead of being presented as an unsolicited
                                                                                                     advertisement, PT México ePrint advertisers
Digital Edition Bundle                          YOUR AD
                                                  YOUR AD
                                                                                                     appear as technology providers and thought
includes:                                        HERE
                                                   HERE                                              leaders.
                                                                                                                   ePrints include:
• Full page ad on the opening tab.
• Exclusive leaderboard in the                                                                                     Customizable Content
  digital edition email.                                                                                           Up to 5 content sections: the
• Advertising on the PT-Mexico.com                                                                                 feature, the custom sections
  Latest Issue landing page.                                                                                       and the learn more /company
                                                                                                                   section.
Availability: 1 per issue                                    YOUR AD HERE

                                                                                                                   Demographic Targeting
                                                                                                                   Audience selection limited to

   15,500+ Subscribers                                                                                             PT México opt-in subscribers,
                                                                                                                   but customizable.

                                                                                                                   Analytic Reporting

                         31,000+                                                                                   Advertisers will receive sent,
                                                                                                                   deliver, open, total click,
                                                                                                                   unique clicker and CTOR data.
                Impressions per month
                                                                                                                   Recipient contact data will
                                                                                                                   not be included.

   200,000+                                                                                                        Support
                                                                                                                   HTML email coded by PT México
   Digital issue page
   views on the last year                                                                                          staff; advertisers only required
                                                                                                                   to submit copy and imagery.

Digital editions are promoted
through email and social media
and featured on PT-Mexico.com.        Ad Opportunities starting as low as                                                          Opportunities starting as low as
Archived editions remain
available on the site indefinitely.
                                                              $1,300! (US Dollars)                                                                    $2,500! (US Dollars)
                                       For rates & specifications, please refer to pocket content.                              For rates & specifications, please refer to pocket content.

E-MAIL                                                                                                                     13      PLASTICS TECHNOLOGY MÉXICO          |   2022 MEDIA GUIDE
OPPORTUNITIES
WEBINARS                                                                                                                                               Limited
                                                                                                                                                       Opportunity!!!
PT México Webinars showcase your company’s                                                                                                             Do you want to
knowledge and leadership on important
industry topics and secure valuable leads!                                                                                                             sponsor a PT
                                                                                                                                                       México webinar and
                                                                                                                                                       receive the same
 173 Qualified Leads on Average                                                                                                                        benefits?
 *Based on topic, leads may vary
                                                                                                                                                               Editorial Webinars
                                                                                                                                                               Calendar
  With your investment in a PT México                                                                                                                  • MARCH 2022
  Webinar you’ll receive:                                                                                                                                Additive Manufacturing and Plastics
                                                                                                                                                         Industry

                                                                                                                                                       • MAY 2022
  1. EMAIL: Invitations sent to    5. SOCIAL MEDIA: Invitation                                                                                           Recycling Trends & Best Practices
  the PT México audience.          to your webinar on our
                                   Social Media accounts.
                                                                                                                                                       • AUGUST 2022
  2. E-NEWSLETTER: Event           6. LEAD GENERATION:                  Top 5 Countries outside Mexico:                                                  New Trends in Molds & Components
  promotion within PT México       Customized lead reports
  e-newsletter.                    including all registrants.                 1. Colombia       3. Ecuador               5. Venezuela                  • OCTOBER 2022
                                                                                                                                                         Packaging New Trends
  3. PRINT: Event promotion        7. TECH SUPPORT: Webinar                   2. Peru           4. Argentina
  within Plastics Technology       hosting and support.
  México magazine.

  4. ONLINE: Archived              8. EXPERT MODERATOR: Live                                                                            Opportunities starting as low as
  webinar sessions on
  PT-Mexico.com for six
                                   webinar moderated by a
                                   PT México editor.
                                                                                                                                                           $5,150! (US Dollars)
  months.                                                                                                                           For rates & specifications, please refer to pocket content.

                   PT MÉXICO ADVERTISER                                                                        PT MÉXICO AUDIENCE
                   JENNIFER DENISE MENDIETA REGIONAL MARKETING                                                 ROBERTO CASTILLO PÉREZ
                   MANAGER LATIN AMERICA, UNIVERSAL ROBOTS                                                     ENGINEERING COORDINATOR, RIEKE

  “It is a very good marketing tool to catch leads. Undoubtedly, we will continue with      “The webinar ‘Tips to buy molds in Mexico’ addressed topics of interest to our strategy.
  this product. It is an excellent way to bring our solutions to the market.”               Having all the information, specifications, quality tests, tolerances and drawings of the plastic
                                                                                            part is of the utmost importance so that the mold manufacturer can obtain what his client
                                                                                            requires, for which the points that were mentioned in the presentation are the most correct.”
CONTENT MARKETING                                                                                 NEW-DIRECT TRAFFIC
Build Brand and
Generate Leads
                                                                                                  MARKETING
What is Content
Marketing?                                                                                          What is Direct Traffic
Your message, presented by
                                                                                                    Marketing?
Plastics Technology México.                                                                         These demand generation
Content marketing is high-quality                                                                   campaigns use a variety of digital
editorial crafted to engage your                                                                    platforms to directly drive traffic
audience and position your brand                                                                    to a client’s website. These types
as a thought leader.                                                                                of campaigns can be an effective
                                                                                                    means of lead generation by
                                                                                                    driving visitors to gated content.
Why Content
Marketing?
                                                                                                  Benefits:
Increase Brand Awareness
As buyers search on our website                                                                   Demand Generation           Domain Expertise                Brand Development
for answers to their questions,                                                                   Targeted traffic            Your digital program is         Delivering your brand
your brand is front and center                                                                    campaigns deliver           directed and executed           across multiple
with solutions to their problems.                                                                 highly-qualified            by a team with deep             channels to Gardner
                                                                                                  web visitors to             manufacturing industry          Business Media’s
Build Brand Preference                                                                            your strategically          insights and digital            qualified audience
Content marketing establishes                                                                     determined destination.     marketing domain                develops brand
your brand as a knowledge leader                                                                                              expertise.                      awareness and affinity
in your industry, strengthening                                                                                                                               at a very high level.
your relationships with buyers.
                                                                                                  Direct Traffic Campaigns Includes:
Improve Engagement
Get buyers more deeply involved                                                                   • Digital ads strategically placed across multiple digital platforms
with your brands and products.                                                                    • Demographically targeted Custom Tech Briefs
                                                                                                  • Sponsored Content advertisements in email Newsletters
                                                                                                  • Highly targeted paid Social Media Campaigns across Facebook, LinkedIn
                                                                                                    & Twitter
   Now-Google Ads
   as part of the
   promotion strategy!                 Opportunities starting as low as                                                     Opportunities starting as low as
                                    $3,500 / month! (US Dollars)                                                            $3,250 / month! (US Dollars)
                                    For rates & specifications, please refer to pocket content.                             For rates & specifications, please refer to pocket content.

ADDITIONAL                                                                                                            15       PLASTICS TECHNOLOGY MÉXICO          |   2022 MEDIA GUIDE
OPPORTUNITIES
E-NEWSLETTER                                                                                       E-NEWSLETTER
NEW-“AL DÍA EN RECICLAJE”                                                                          “EL MOLDERO”
Target your reach to Plastics                                                                      Target your reach to Mold Makers
Recyclers
                                                                                                   “El Moldero” is a monthly digital communication
Plastics Technology México presents the new “Al
Día en Reciclaje” e-newsletter which supports
                                                                    YOUR AD HERE
                                                                                           G       tool that supports and targets one of the fastest
                                                                                                   growing markets in Mexico: tool & die.
                                                                                                                                                                         YOUR AD HERE          G
and targets one of the most rapidly growing
sectors, which today encompasses all markets                                                       Through extensive efforts from our Audience
and materials: Plastics Recycling.                                                                 Development Department, in combination with
                                                                                                   the support of associations across Mexico, “El
“Al Día en Reciclaje” will be sent monthy to a                                                     Moldero” has a targeted audience of 9,500+ and
targeted audience of 2,250+ and will highlight                                             H       growing rapidly.                                                                            H
trends, technologies, and news to support this
vibrant industrial segment.

                                                                                               I
                                                                                                     9,500+ Subscribers
  2,250+ Subscribers                                           YOUR AD
                                                                HERE                                  Source: June 2021 Publisher’s Count                          YOUR AD
                                                                                                                                                                    HERE
                                                                                                                                                                                                   I

  Source: June 2021 Publisher’s Count

                                                               YOUR AD                                AD OPPORTUNITIES                                             YOUR AD
   AD OPPORTUNITIES                                             HERE                                                                                                HERE

                                                                                                     G    LEADERBOARD
  G    LEADERBOARD                                                                                        1 available (per e-newsletter)
       1 available (per e-newsletter)
                                                                                                     H    VIDEO AD
  H    VIDEO AD                                                                                           2 available (per e-newsletter)
       2 available (per e-newsletter)
                                                                                                      I   TECHNOLOGY SOLUTIONS AD
   I   TECHNOLOGY SOLUTIONS AD                                                                            9 available (per e-newsletter)
       9 available (per e-newsletter)

                               Ad opportunities starting as low as                                                                 Ad opportunities starting as low as
                                                           $500! (US Dollars)                                                                                   $750! (US Dollars)
                                 For rates & specifications, please refer to pocket content.                                         For rates & specifications, please refer to pocket content.
MEXIMOLD 2022 3RD EDITION
OCTOBER 5 - 6, 2022
Querétaro Centro de Congresos
Queretaro, Mexico
Meximold is the only show in Mexico entirely dedicated to the mold, tooling and molding industry.

                        Who participates in Meximold?
                        Attendees Job Titles          Companies that visited Meximold
                                                                     • Aernnova
             Manager    19%                                          • Bosch
                                                                     • Continental
   Purchasing/Sales &
            Marketing   19%                                          • Draexlmaier Components Automotive de México
                                                                     • Ford
            Engineer    19%                                          • General Electric
                                                                                                                                          me x
                                                                     • Grupo Bocar                                                               imol
                                                                                                                                                        d.co
       Educational or                                                • Hirschmann-Automotive                                                                   m
         Government     12%                                          • Hitachi Automotive Systems México
                                                                     • Lusa
 CEO/Owner/President    11%                                          • Kirchhoff
                                                                     • Mabe
         R&D/Quality    7%                                           • Matel
                                                                     • Nissan Mexicana S.A. de C.V.
                                                                     • Schaeffler
           Supervisor   5%                                           • Stanley Black & Decker
                                                                     • The Durham Manufacturing Co., Inc.
               Other    4%                                           • Tupperware
                                                                     • Valeo Sistemas Eléctricos
                                                                     • Zkw Group
            Machinist   3%
                                                                     • & many more...

                   MEXIMOLD EXHIBITOR
                   MAURICIO MARTÍN                                                                                                           Booth packages
                   SALES DIRECTOR, MC MACHINERY                                                                                            starting as low as

  “Very happy to exhibit in Meximold because we exceeded expectations. We thought that being a
                                                                                                                                    $295/m2! (US Dollars)
  regional event, it was going to have little attendance, but during the two days we were very busy                                            For rates & specifications,
  with old and new leads. No time to eat!”                                                                                                 please refer to pocket content.

EVENTS                                                                                                               17   PLASTICS TECHNOLOGY MÉXICO       |       2022 MEDIA GUIDE
CUSTOM OPPORTUNITIES
The benefits of investing in your brand with PT México                                    Tip-in
aren´t limited to the pages of the magazine or the click
of a mouse. Each year we design dozens of client-specific
                                                                                          Postcard
special opportunities. Special positions in the magazine,
content-specific supplements or anything you can dream up
are all within reach.

                                                                          Heavy
                                                                          Stock Insert

                                                                                         Custom
                                                                                         Digital
                                                                                         Promotion

                                                                      Polybag
          Belly Band Wrapper                                          Supplement

*Check with your PT México representative for rates & opportunities
Pocket Content
• Rates & Specs
• Meximold                                                                                                                    A la vanguardia en la industria plástica

• El Moldero                                                                                                     WOR Business Center,
                                                                                                                 Gardner Business Media,
                                                                                                                 Av. Eugenio Garza Sada 3820,
                                                                                                                 Torre Micropolis, Oficinas Piso 8,
• Al día en Reciclaje                                                                                            Col. Mas Palomas, Monterrey,
                                                                                                                 N.L., Mexico, C.P. 64780

• PT México Supplements                                                                                          Phone:   +52 (81) 8387 4067

                                                                                                 PT-Mexico.com                 A product of Gardner Business Media, Inc.

• Knowledge Centers
• Buyer´s Guide

                          Mission              Statement
                          In this information age, communication between Buyers and Sellers is essential. Plastics Technology México provides your company
                          critical access to an increasingly empowered manufacturing audience in Mexico. Our seasoned editorial and marketing teams
                          develop and promote print and digital media, social networking, webinars and live events to provide first-rate resources to the
                          Mexican manufacturing buying audience – an integrated communication strategy designed to grow sales and market share for your
                          products and services.

& MORE
MEXICO CORPORATE STAFF
MONTERREY HEADQUARTERS              Claude Mas                       Maddalena Sansoni                 Jessica Juárez                    Ana Fernanda Meléndez
WOR Business Center,                Executive Director of            Events Manager Mexico             Advertising Manager Mexico        Associate Art Director Mexico
Av. Eugenio Garza Sada 3820,        International Business           msansoni@gardnerweb.com           jjuarez@PT-Mexico.com             amelendez@PT-Mexico.com
Torre Micropolis, Oficinas Piso 8   cmas@PT-Mexico.com
Col. Mas Palomas,
Monterrey, N.L., Mexico             Arturo Morales                   Mariana Guerrero                  Ángela Restrepo
C.P. 64780                          Events & Marketing Director      Marketing Director Mexico         Audience Development Manager
ph +52 (81) 83-87-40-67             Mexico                           mguerrero@PT-Mexico.com           Mexico
                                    amorales@gardnerweb.com                                            arestrepo@PT-Mexico.com

EDITORIAL TEAM                      EDITORIAL BOARD
Natalia Ortega                      Eng. Rubén Muñoz                 Eng. Venancio Pérez               Eng. Jesús Calderón
Editor-in-Chief                     ANIQ/CIPRES                      Clúster de Plásticos de           Instituto Queretano de
nortega@PT-Mexico.com               Safety, Health and Environment   Querétaro                         Herramentales
                                    Director                         President                         President

Ángela Castro                       Dr. Oliverio Rodríguez           Eng. Eugenio Marín                Lic. Miguel Aguirre
Digital Editor                      CIQA                             Fundación México-Estados Unidos   Instituto Queretano de
acastro@gardnerweb.com              General Director                 para la Ciencia A.C. (FUMEC)      Herramentales
                                                                     CEO                               Director

         MÉXICO SALES REPRESENTATIVES                                         UNITED STATES AND CANADA SALES REPRESENTATIVES
Guillermo Fernández                 Ricardo Pérez Vertti             MIDWEST / SOUTHEAST /             MIDWEST / WEST
Associate Director                  Regional Sales Manager           CANADA                            Dale Jackman
ph +1-305-308-7006                  ph +52-1-442-875-5235            Jackie Dalzell                    ph +1-630-345-3469
gfernandez@PT-Mexico.com            rperezvertti@gardnerweb.com      ph +1-513-338-2185                djackman@gardnerweb.com
                                                                     jdalzell@ptonline.com
Diana Gayón                                                                                            MIDWEST
Regional Sales Manager                                               NORTH ATLANTIC /                  Guillermo Fernández
ph +53-1-811-553-7339                                                NORTHEAST / EAST COAST            Associate Director
dgayon@gardnerweb.com                                                Madeline Kline                    ph +1-305-308-7006
                                                                     ph +1-513-527-8950                gfernandez@PT-Mexico.com
                                                                     Madeline.Kline@gardnerweb.com

         INTERNATIONAL SALES REPRESENTATIVES
EUROPE                              TAIWAN                           CHINA
Simone Mas                          May Hsiao                        Erica Cheng
European Manager                    J&M Media Corporation            Gedy Advertising
ph +33-749-645-567                  ph +886-4-22353959               ph +86-185-1531-1075
smas@gardnerweb.com                 may.jm168@gmail.com              erica@gedyinc.com

JAPAN                               ITALY                            SPAIN / PORTUGAL
Toshiro Matsuda                     Nicola Orlando                   Conchi Aranguren
Plastics Age Co., Ltd               Com3orlando                      Neben (Spain)
ph +03-256-1951                     ph +39-02-4156-056               ph +34 600 424223
sales@plasticsage.co.jp             orlando@com3orlando.it           conchi@nebenconsulting.es                                  A product of Gardner Business Media, Inc.
You can also read