BACHELOR OF ARTS (HONOURS) - Digital Media (Top-up) Events Management Marketing Retail Marketing Sports Studies and Marketing - SIM GE
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BACHELOR OF ARTS (HONOURS) Digital Media (Top-up) Events Management Marketing Retail Marketing Sports Studies and Marketing The programmes are developed and awarded by University of Stirling, UK The University of Stirling is a charity registered in Scotland, number SC 011159
Contents Welcome Why Study at 01 Messages 02 SIM GE? 03 04 Student Life University of & Student Stirling Learning Centre 07 12 Undergraduate Programme Programmes Information 14 18 Preparatory Application & Courses Admission
Welcome Messages ‘‘ SIM Global Education is committed to deliver an education that empowers you to achieve your highest aspirations. Join us in our multicultural learning environment and experience a quality education that will equip you with ‘‘ knowledge and skills for the future of work. Professor Wei Kwok Kee Provost Singapore Institute of Management ‘‘ At the University of Stirling, we’re proud to provide our students with an outstanding education, founded on innovation and excellence. Our partnership with SIM GE continues to go from strength-to- strength, as demonstrated by the growing number of courses being ‘‘ offered. Singapore is a key part of Stirling’s global outlook, and our graduates from here sit proudly 92,000-strong among our family of alumni around the world. Professor Sir Gerry McCormac Principal and Vice-Chancellor University of Stirling 1
Why SIM GE is the global education arm of the Study at Singapore Institute of Management (SIM Group) founded in 1964. SIM GE? Our approach towards lifelong learning is to equip you to be future-ready and to empower you to fulfil your highest aspirations. Annual enrolment of about Over 16,000 students 40 countries 172,000 graduates Through-Train Pathway Bond-Free Over 80 full-time and Scholarship & part-time academic programmes through Bursary over 10 university Scholarships are partners. Globally- available to students who excel Recognised in academics, Degrees offered at sports or arts. SIM have the same curricula and academic standards as those awarded onshore. Boost Employability Global Overall Employment Perspectives & Rate (SIM) Insights 82.4%* Exposure to diverse cultures and a global network. * Based on the SIM Graduate Employment Survey 2019/20 conducted by Media Research Consultants on the 2019 cohort of graduates from the full-time Bachelor degree programmes, approximately 6 months after completing their studies. The overall employment rate includes graduates in full time, part time and freelance employment.
Student Life Seize the now Make the most of your time in SIM GE A CAREER STUDENT CLUBS & OVERSEAS EXPERIENCE STUDENT CARE HEAD START COMMUNITIES Gain international Boost your overall well- Raise your employability Sharpen your leadership exposure through being through healthy through career-readiness and social skills or pursue overseas academic living and wellness initiatives like the your passion with more exchange programmes, programmes or seek the Talent Development than 70 student councils study trips and guidance you need from Programme, Career and clubs available. workshops. our SIM peer mentors. Chapters and Mentorship Programme. Student Learning Centre A one-stop centre for student academic support PEER-ASSISTED WORKSHOP SERIES PROFESSIONAL SKILLS CONSULTATION LEARNING (PAL) Attend complimentary Develop professional skills SERVICES Benefit from a student- workshops on academic that are highly valued by Work with our advisors to-student support writing, study skills and employers through well- to improve your skills in network providing personal effectiveness structured training written and academic assistance for to hone effective programmes. oral presentation. selected modules. learning skills. 3
University of Stirling Sports 3rd in Scotland University and Top 6 of the Year in the UK for (Times and Sunday Times Good University Marketing Guide 2020) (The Complete University Guide 2022) 2nd in Scotland Top 25 and Top 6 in the UK for research in the UK for An international university with impact in Business Communication pioneering spirit and a global and Management and Media Studies reputation for high-quality (The Complete University (Research Excellence Guide 2022) teaching and research. Framework 2014) We are passionate about creating impact in everything we do. Over 14,000 students, 1,500 staff and 92,000 alumni 5-star Rating for Teaching, Employability, Internationalisation and Facilities (QS World University Rankings 2021)
spexEducation SIM Global Education is a Sports Excellence Education (spexEducation) Partner of the Singapore Sport Institute (SSI). The spexEducation Scheme is a customised scheme that develops a more holistic and robust system of support for student-athletes to cope effectively with the dual demands of sport and education. About Singapore Sport Institute The Singapore Sport Institute (SSI) transforms athletes’ aspiration into reality with integrated high performance management, science, medicine and athlete life support for athletes and coaches. We are committed to getting the best for our sportsmen and women of Singapore and to promoting sports as a platform for nation building, to provide athletes at all levels with “opportunities of a life time”. ‘‘ This programme fosters interpersonal skills through student interaction which are essential for the workforce. The SIM GE - Stirling Sports ‘‘ Scholarship for SSI elite athletes paved way for me to achieve my academic aspirations while managing my sport commitments. (2021) Ryan Tay Rui Sheng Student, BA (Hons) Marketing National Athlete BA (Hons) = Bachelor of Arts (Honours) 5
Reasons to study with the University of Stirling at SIM Maximise your Learning Experience The University of Stirling (Stirling) has over 30 years of experience in delivering high quality teaching in Singapore by subject experts. This is enhanced by cutting-edge knowledge from researchers and through integration with field professionals. Quality Learning Stirling has an established international reputation for offering the same curricula and standard in both the UK and Singapore. Lectures are delivered by the University faculty and supported by local tutors. Degree Flexibility* Allows you to keep your options open and switch specialism after completing Year 1 studies. *Not applicable for BA (Hons) Digital Media (Top-up) programme. Strength in Sports Home to a suite of sports facilities which is open to all students, Stirling is Scotland’s University for Sporting Excellence, a recognition by the Scottish Government for their contribution to Scottish Sports. Overseas Experience An option for you to spend one semester at Stirling’s UK home campus in Scotland. Note: Exchange semester is contingent on global conditions and travel restrictions. Boost your Career Prospects Gain an internationally recognised qualification in two or three years (subject to entry requirements) to enhance your future career prospects.
BACHELOR OF ARTS (HONOURS) Digital Media(Top-up) Every business, organisation and media outlet rely on digital communications to reach out to their audience. With the increasing demand for new products, innovative technology and enhanced methods of delivery, the industry requires graduates with relevant digital media skills to meet such demands in the dynamic and rapidly changing digital media sector. Objectives Modules Career Prospects With the integration of technical Year 2 & Year 3 The practical elements of the skills, industry and entrepreneurial • Advertising programme are designed to awareness, analytical expertise • Applied Digital Media: From develop well-rounded, highly and academic excellence, this Theory to Practice skilled and digitally literate talents programme enables you to: • Digital Creativity who can be a valuable asset to • excel in the digital era and • Digital and Experiential Marketing any organisation that relies on the understand the ethical, legal • Journalism and Society power and reach of digital media. and theoretical dimensions of • Marketing Analytics and Brand Some have made careers in the the media and communications Creation press and digital publishing or in industry • Public Relations and Promotional the arts and cultural industries, Culture while others have gone on to work • be equipped with a broad range • Researching the Media and of mass media skills, from the in advertising, digital and social Culture media marketing, public relations, preparation of multi-platform • Social Media Marketing: Context content to its effective display and market research, community and Strategies media, new media, strategic dissemination • Digital Publishing Project communications and more. • identify and solve complex problems using digital media or Each module is 20-credit except presented by digital media Digital Publishing Project (60-credit). Award • undertake a career involving Upon successful completion of specialist knowledge in digital programme requirements, you will media content and production be awarded the degree, Bachelor • apply transferable skills across of Arts (Honours) Digital Media. sectors and environments Note: “Top-up” will not appear on including communication degree certificates. and interviewing, research, interpersonal and group skills, analytical thinking, production for web, film, radio and more ‘‘ Our programme mixes critical and creative approaches to digital media to ensure graduates are well equipped to handle a rapidly changing digital environment in both the long and short term. ‘‘ Dr Simon Rowberry Director of BA Digital Media Programme, Singapore University of Stirling 7
BACHELOR OF ARTS (HONOURS) Events Management Singapore is recognised as a leading destination for meetings, incentives, conferences and events (MICE), ranging in scope, scale and complexity. With Stirling’s Events Management degree, you will learn the essentials of event planning and be professionally equipped to manage successful events in a wide range of industries and sectors globally. Objectives Modules Career Prospects From digital and experiential Year 1 There is a range of exciting career marketing to projects and events • Fundamentals of Business and opportunities in private, public management, the unique mix of Management and not-for-profit sectors. These generic business study elements • Fundamentals of Marketing range from consulting at large with industry-focused events • Leisure Management and sporting events like the Olympics and consumer experience-based Consumption or Formula 1, managing and modules will develop your talent • Operations Management developing fund raising events and versatility in many areas. • Sustainable Marketing for charities and local causes, • Global Retailing in Society OR to running large conference The core themes of commercial, Sports Studies – Issues and venues in Singapore and in financial and environmental Concepts* locations throughout the world. sustainability are interwoven Governments across the world into each module on the Events * The module offering varies each support and promote events Management course – a key year at the discretion of the as a key part of their economic attribute that is seen as crucial University and SIM. development strategy, therefore for the future of successful events highly qualified, skilled individuals companies. Students studying the who have a passion for creating, Year 2 & Year 3 Events Management course have developing and managing events • Delivering Value in the Digital Age the option to spend a semester in are in an excellent position to • Developing Sustainable Events the UK at the University of Stirling. transition into a highly rewarding • Digital and Experiential Marketing This is an ideal opportunity to and fulfilling career. • Effective Communication and experience the rich culture and External Relations for Managers events that take place across • International Business Scotland and to interact with your • Managing the Consumer Singapore Tourism peers in the Stirling based course. Experience Board (STB): The highlight of the course is the final dissertation project carried • Project Management • Strategic Management SkillsFuture Study out in the final semester - this can • Understanding Consumers Award be a work-based project based in • Work-Based Project OR This programme is a supported an events company or a research- Dissertation course under the SkillsFuture Study based project examining a specific Award for MICE Sector. Applicable to phenomenon or challenge within Singapore citizens only. Each module is 20-credit except the events industry. Work-Based Project/Dissertation (60-credit). Please refer to SIM GE website for more information.
BACHELOR OF ARTS (HONOURS) Marketing With relevant communication and information technologies, students will learn how appropriate marketing strategies with a digital focus are developed within a changing environment to meet various business, marketing and stakeholders demands. Research and practice industry standard platforms, such as Google Academy, HubSpot, Hootsuite as well as practical workshops are incorporated into learning to help students develop contemporary and highly sought after marketing skills like Content Marketing, Social Media Listening and Search Engine Optimisation. The programme is accredited by the Chartered Institute of Marketing (CIM). Stirling’s marketing students and graduates can gain module exemptions for additional professional qualifications such as the CIM Certificate in Professional Digital Marketing through the CIM Graduate Gateway. Objectives Modules Career Prospects The programme aims to develop: Year 1 A degree in Marketing with a • a critical understanding of • Fundamentals of Business and digital focus is becoming highly business and marketing from Management valuable and can become your key both academic and practitioner • Fundamentals of Marketing to a specialised marketing career perspectives • Global Retailing in Society or a more general management • Leisure Management and career in a wide range of public, • an in-depth and balanced Consumption comprehension of the theoretical private and voluntary sectors. • Sports Studies - Issues and You’ll acquire a comprehensive foundations of marketing Concepts alongside current and emerging range of analytical, problem- • Sustainable Marketing solving and professional skills practitioner applications, including marketing decisions, which are increasingly valued in consumer behaviour and market Year 2 & Year 3 industry, commerce, education, research methods • Applied Digital Media: From government and non-profit Theory to Practice organisations. • a critical understanding of • Delivering Value in the Digital Age the impact of sustainability, • Digital and Experiential Marketing stakeholder management, The degree opens doors to a wealth • Digital Creativity of job opportunities for graduates ethics and risk management • Effective Communication and on marketing decisions and as the range of promotional External Relations for Managers outlets and techniques available performance • Marketing Analytics and Brand to businesses continues to Creation evolve. Graduates have become • Multi-Channel Retail Marketing successful in roles such as Digital • Social Media Marketing: Context Marketing Manager, Marketing and Strategies Analyst, Marketing Executive, • Understanding Consumers Sales Executive, Search Engine • Dissertation Optimisation Specialist and more. Each module is 20-credit except Dissertation (60-credit). About Chartered Institute of Marketing CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Stirling has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought-after by employers, and their content is reflected in our own degree which ensures we’re equipping students with the best opportunities for a successful marketing career. 9
BACHELOR OF ARTS (HONOURS) Retail Marketing The dynamic retail landscape penetrates the everyday lives of consumers and their shopping journeys. As an aspiring or current retail professional, it is therefore vital to upskill your present skill sets and knowledge to meet the evolving needs of the industry to create integrated and exciting retail experiences for your customers. Supported by the Institute for Retail Studies (IRS) and its extensive retail networks within Singapore, this programme prepares you for the retail industry by providing a relevant, practical curriculum with opportunities to interact with retail practitioners. Flexible format to meet a variety of study needs subject to the University’s approval. Objectives Modules Career Prospects The programme aims to enable Year 1 You will acquire a comprehensive you: • Fundamentals of Business and range of analytical, problem- • to understand the fundamental Management solving and professional skills, importance of retailing as a • Fundamentals of Marketing which are increasingly valued not customer-focused activity and as • Global Retailing in Society just in the retail industry itself but an important service sector within • Leisure Management and also in other areas of commerce, the environment and society at Consumption education, government and non- large • Sports Studies - Issues and profit organisations. Thus, a degree Concepts in Retail Marketing can become • to be able to apply core retail • Sustainable Marketing the key to pursuing a specialised marketing principles to the retail career or a more general delivery of customer values in the Year 2 & Year 3 management career. digital age • Buying and Visual Merchandising Previous graduates have become • to understand the nature of • Delivering Value in the Digital Age successful Buyers, Visual specific retailing activities and • Digital and Experiential Marketing Merchandisers, Store Designers, how they are integrated within • Effective Communication and Operations Managers, Brand and a distribution channel and the External Relations for Managers Marketing Managers. wider exchange process • International Business • to have an opportunity to craft • Marketing Analytics and Brand your career and equip yourself Creation with the skills necessary to excel • Multi-Channel Retail Marketing in decision-making positions in • Retail Strategy and Operations retail today • Understanding Consumers • Dissertation Each module is 20-credit except Dissertation (60-credit).
BACHELOR OF ARTS (HONOURS) Sports Studies and Marketing In the lead-up to the national sports strategy of Vision 2030, there is growing attention on the sports scene in Singapore. Singapore plays host to high-profile sporting events such as the F1 Singapore Grand Prix and Standard Chartered Singapore Marathon, and is poised to become one of the premier sports hubs in Southeast Asia. The Singapore Sports Hub further cements Singapore’s influence in the sporting arena by being the most significant large-scale development to-date. Aligned with Singapore’s vision to build its sport standing at the world level, the programme is designed to meet the growing demand for qualified professionals and to fulfil your career aspirations in sports management. Objectives Modules Pathway 2 • Sport Governance The programme aims to: Year 1 • Sport Marketing • provide you with knowledge and • Fundamentals of Business and • Research Methods in Sports Studies critical understanding of sports Management • Research Project in Sports Studies policy, planning, management • Fundamentals of Marketing and delivery of sporting • Global Retailing in Society Each module is 20-credit except opportunities to the community • Leisure Management and Dissertation and Research Project Consumption in Sports Studies (60-credit). • enable you to develop an • Sports Studies - Issues and understanding of the unique Concepts features of marketing in a sports environment • Sustainable Marketing Career Prospects Your opportunities include • allow you to apply core sports Year 2 management positions in marketing principles in the • Developing Sustainable Events marketing, sales, planning, sports delivery of customer values • Digital and Experiential Marketing events management and sport • equip you with the appropriate • Managing the Business of Sport administration. Organisations skills to excel in decision-making • Sports Policy that offer these positions include positions • The Business of eSports professional sport clubs, sport • Understanding Consumers governing bodies, health and • provide you with a critical understanding of contemporary leisure clubs, sport public Year 3 (Choose ONE pathway) agencies, sport community issues in sport and marketing Pathway 1 recreation departments, sport • provide you with awareness of • Delivering Value in the Digital Age the extensive contribution of event’s organisers and athletic • Sport Governance service organisations. sport in historical, social, political, • Sport Marketing economic and cultural forces • Dissertation 11
Programme Information Duration, Intake and Programme Fees International Programme Duration Intake Fees Local Students Students 2 Years Total Note: Total fees indicated are for Year BA (Hons) Digital Media (Top-up) Full-time 2 & 3. Year 1 of the programme is not S$39,033.60 S$41,344.80 applicable. BA (Hons) August Year 1 S$8,795.40 S$9,309.00 • Events Management • Marketing 2-3 Years • Retail Marketing Full-time Year 2 & 3 S$39,033.60 S$41,344.80 • Sports Studies and Marketing Total S$47,829.00 S$50,653.80 Fees are inclusive of prevailing GST and are payable before the commencement of each semester. Fees do not include textbooks, repeat fees and expenses related to the exchange semester at Stirling. Please refer to SIM GE website for the latest fees. Other Fees Student Development Fee S$251.45 A one-time payment applicable to all students embarking on a full-time Diploma or Undergraduate programme at SIM. This fee goes towards activities that will help in students’ personal growth and equip them with functional skills that enhance their employability. International Student Induction Fee S$428.00 A one-time fee payable by new full-time international students. This fee covers pre-arrival and arrival support, including activities to enhance the international student learning experience. All fees are inclusive of the prevailing GST and are applicable for intakes commencing from Jan 2022 onwards. Please visit SIM GE website for more information.
Mode of Delivery Admission Criteria Classroom learning comprising: Entry to Year 1* • Activities • GCE ‘A’ level passes; or • Lab work • International Baccalaureate (IB) • Lectures Diploma or other equivalent • Tutorials pre-university certificates • Workshops *Not applicable for BA (Hons) Digital Media (Top-up) programme. Assessment • Continuous assessments such as: Entry to Year 2 - Presentations • Diploma in Media from a local - Tutorial exercises polytechnic or similar institution*; • Individual/group assignments or • Written exams • Relevant diplomas can be • Dissertation considered for admission; or • Non-related diplomas with successful completion of an SIM Exchange Preparatory Course Semester at *For the BA (Hons) Digital Media Stirling (Top-up) programme only. You’ll have an option to spend one semester of study (i.e. Year 3, A minimum of C6 pass in English Semester 1) at Stirling’s UK home as First Language at GCE ‘O’ campus. Students who are on Level or equivalent is required for this exchange are expected to English Proficiency. complete modules equivalent of All other qualifications will be 60 credits. evaluated on a case-by-case basis. Note: Exchange semester is contingent Please visit SIM GE website for full on global conditions and travel details on programme admission restrictions. criteria including English Proficiency. 13
Preparatory Courses Applicants with non-related diplomas or with suitable qualifications must complete and pass the relevant preparatory course to gain advanced standing to Year 2 study of the respective Stirling undergraduate programmes, subject to the University’s approval. The courses are developed and awarded by SIM, Singapore. Preparatory Course in Duration Intake Fees • Digital Media • Events Management • Marketing 3 Months Full-time May S$695.50 per module • Retail Marketing • Sports Studies and Marketing Fees are inclusive of prevailing GST and are payable in full prior to course commencement. Fees do not include textbooks. Please refer to SIM GE website for the latest fees. Mode of Delivery Bachelor of Arts (Honours) Preparatory Course & its Modules Classroom learning comprising: Preparatory Course in Digital Media: • Activities • Introduction to Creative Industries • Lectures Digital Media (Top-up) • Tutorials • Introduction to Critical Digital Media Studies Assessment Preparatory Course in Events Management: The modules are assessed either Events Management • Introduction to Events Management by written exams, coursework or a • Introduction to Marketing combination of both. Preparatory Course in Marketing: Certification • Introduction to Marketing A certificate of completion will be Marketing • Introduction to Marketing Ethics and awarded upon successful passing Sustainable Marketing of the Preparatory Course. Preparatory Course in Retail Marketing: Retail Marketing • Introduction to Marketing • Retail Studies Preparatory Course in Sports Studies and Marketing: Sports Studies and Marketing • Introduction to Marketing • Sports Studies
Admission Criteria The University may require students to complete one or two modules through blended learning. Preparatory Course in Requirements for candidates with Module(s) to take • Introduction to Creative Industries Non-Media related SIM or local Polytechnic Digital Media • Introduction to Critical Digital Media Diploma Studies SIM or local Polytechnic Diploma • Introduction to Events Management (& have taken module in marketing) Events Management Non-Marketing and/or Non-Business local • Introduction to Events Management Polytechnic Diploma (& have not taken • Introduction to Marketing module in marketing) SIM or Non-Marketing and/or Non-Business • Introduction to Marketing Ethics and related local Polytechnic Diploma (& have Sustainable Marketing taken module in marketing) Marketing Non-Marketing and/or Non-Business related • Introduction to Marketing local Polytechnic Diploma (& have not taken • Introduction to Marketing Ethics and module in marketing) Sustainable Marketing SIM or Non-Marketing related local Polytechnic Diploma • Retail Studies (& have taken module in marketing) Retail Marketing Non-Marketing and/or Non-Business • Introduction to Marketing related local Polytechnic Diploma • Retail Studies (& have not taken module in marketing) SIM or local Polytechnic Business Diploma (& have taken module in • Sports Studies marketing) Sports Studies and Marketing Non-Sports Studies & Non-Business related • Introduction to Marketing local Polytechnic Diploma • Sports Studies (& have not taken module in marketing) 15
Be part of the SIM-Stirling Family ‘‘This programme incorporates theories and applications for the working world. And with real event happenings cited as examples, lessons are a lot more ‘‘ relatable and interesting. (2021) Nurul Jannah Binte Abdul Rahman Graduating student, BA (Hons) Events Management ‘‘The exposure to different fields of knowledge in sports and marketing is ‘‘ what I have enjoyed very much from the programme. (2021) Daniel Wong Graduate, BA (Hons) Sports Studies and Marketing Manager, Referees Department Asian Football Confederation
‘‘ The degree has equipped me with the relevant knowledge and skill set ‘‘ to add value to my work. It has also created many opportunities for me to lead projects and new initiatives. (2021) Mark Fong Kim Graduate, BA (Hons) Sustainable Events Management* Manager, Culinary & Catering Management Temasek Polytechnic ‘‘ The Sports Studies and Marketing programme expanded my perspective ‘‘ of how sports fit into our world from the aspects of business, governance and marketing. (2021) Leslie Yeo Graduate, BA (Hons) Sports Studies and Marketing Coaching Development Executive (Traineeship) Republic Polytechnic *This programme was teach-out in Oct 2020 and now titled BA(Hons) Events Management. 17
Application & Admission APPLICATION FEES An application fee is payable for each application form that is submitted. This fee (inclusive of the prevailing GST) is non-refundable and non-transferable. The fee will be fully refunded only if the intake does not commence. Unpaid applications 1 will not be processed. Visit www.simge.edu.sg/ Payment Mode: MasterCard/Visa application-and-admission/ credit cards or eNETS for the application process and list of required Local International supporting documents. Application Applicants Applicants Fees S$96.30 S$481.50* *This does not include all fees related to 2 Student’s Pass application. Prepare copies of supporting documents. PRIVATE EDUCATION ACT Complete your The Private Education Act was legislated application and payment in December 2009 to regulate the of application fees. private education institutions (PEIs) in Singapore. The regulatory regime, as set-out under the Private Education Act and its subsidiary legislation, comprises the Enhanced Registration Framework 3 Bring your original documents to SIM HQ for verification. and the EduTrust Certification Scheme, both administered by the Committee for Private Education (CPE), a part of SkillsFuture Singapore (SSG). Singapore Institute of Management Pte Ltd (SIM PL), in meeting the regulatory requirements under the Private Education Act, has put in place the 4 following: • Adoption of the Standard PEI-Student Check your email for your Contract template from CPE application outcome. • Allowing students a cooling-off period of 7 working days after signing the PEI-Student Contract • Protection of students’ fees under the Fee Protection Scheme • Transparent refund, course transfer, leave of absence and withdrawal policies • Commitment in maintaining the confidentiality of students’ data For more information on the above mentioned, visit www.simge.edu.sg/ application-and-admission/edutrust/ and www.simge.edu.sg/application- and-admission/general-admin- matters/. Singapore Institute of Management Pte Ltd 461 Clementi Road, Singapore 599491 +65 6248 9746 study@sim.edu.sg www.simge.edu.sg Photo Credits Front cover, pages 1, 4 & 7: Photos courtesy of University of Stirling, UK Follow Us! This brochure contains key information, accurate as at time of print on 16 September 2021. For the most updated and complete corporate and programme information, refer to our website at www.simge.edu.sg.
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