Media Data - Vogel Communications Group
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
M e d i a D at a
www.kfz-betrieb.de
is a brand of
2 Table of Contents
From communication goal to advertising format
Direct contact
Reach, brand Face-to-face Documentation of
with potential Quantification of Selective target
creation, image, marketing, corporate
business partners advertisement group message
awareness presentation, know-how
(leads), efficiency, visibility
PRINT discussion
Page transparency
The Magazine 4
Distribution 5
Dates and Topics 7
Planning Aid 2018 16
Rate Card 19
Rate Card /
21
Listings and Job Market
Advertisement Formats 22
Special Formats/Prices 23
Advertising Copy Test 24
Native Advertising 25
Technical Data 26
3 Table of Contents
From communication goal to advertising format
Direct contact
Reach, brand Face-to-face Documentation of
with potential Quantification of Selective target
creation, image, marketing, corporate
business partners advertisement group message
awareness presentation, know-how
(leads), efficiency, visibility
discussion
DIGITAL Page transparency
The Website 27
Banner 28
Newsletter 30
Company Profile 32
Lead Generation / Formats 33
SPECIAL ADVERTISING FORMATS
DIGITAL / PRINT
Media Highlights
36
for Automechanika
Exclusive Online
37
Presentations
Exclusive Print Presentations 40
BOOK
Advertising Formats in the
41
Textbooks
EVENTS
»Kfz-betrieb« Events 43
CONTACTS 48
4 The Magazine
»kfz-betrieb« – the No. 1 in automotive retail and service*
Sectors:
20,079 17,624
Dealerships and Passenger car
Brief profile: workshops
For over 100 years, readers have trusted the first-class dealers
reporting and quality information provided by the official
mouthpiece of the German Motor Vehicle Trade
Association. »kfz-betrieb« is the most frequently
subscribed to journal for this branch of the economy. It
is written for trade executives and decision makers in
19,887
Bodywork specialist
the service sector and offers detailed reports that focus
on all submarkets in the industry.
companies
20,472
771 Dealers
in accessories
The weekly magazine supplies background information, Institutions
analyses, and association news as well as provides
comprehensive coverage of current events in high editorial quality. »kfz-betrieb«
increases readers‘ knowledge with its monthly further training section for service
technicians. Regular special sections on dealer and service management, motor
traffic law, and other topics underscore the wide range of topics covered by 11,025 18,512
Wholesale and retail
»kfz-betrieb«. The publication is continued online Paintwork specialists businesses dealing in
at www.kfzbetrieb.de. Numerous events and services supplement and reinforce companies wheels and tires
the brand.
Verified
*Multiple responses
Target groups:
81.0 %
Position in the company:
Owners, managing directors and supervisors in automotive trade and service
Owner or managing director
10.4 %
Sales director
Further information about circulation and distribution
analysis is available at www.media.vogel.de/kfz-betrieb
8.2 %
Workshop/customer
service director
*Source: Highest sold circulation of all comparable publications for the automotive trade
according to IVW II/17 data.
5 Distribution
»kfz-betrieb« – the No. 1 in automotive retail and service*
Distribution: »kfz-betrieb« is read here
23,947
Actual distributed
23,409
copies in Germany
circulation (ADC)
Verified
»kfz-betrieb« has the highest sold circulation* of all
comparable publications for the automotive trade, making
it the undisputed market leader.
1,765 7,146 12,526 13,148 18,796
sold copies
*Source: IVW II/17
6 Distribution
»kfz-betrieb« – Workshop expertise that readers trust
Distribution of »kfz-betrieb« in dealerships and workshops*
11,493
Copies in independent workshops
8,586
Copies in franchised workshops
Independent workshops Franchised workshops
With 11,493 copies, »kfz-betrieb« enjoys a high level of distribution among With 8,586 copies, »kfz-betrieb« also enjoys a high distribution among
independent workshops in particular. Of this total, the sold circulation alone franchised workshops. Of this total,
accounts for 10,228 copies. This figure emphatically underlines the high the sold circulation alone accounts for 7,728 copies. This figure clearly
regard in which »kfz-betrieb« is held by independent workshops, particularly underlines the high regard in which »kfz-betrieb« is held by franchised
in comparison with other titles for this target group. workshops, particularly in comparison with other titles for this target group.
Other »kfz-betrieb« offerings that underline its workshop Other »kfz-betrieb« offerings that underline its workshop
expertise among independent workshops: expertise among franchised workshops:
*Source: This data was obtained in accordance with ZAW guidelines for analyzing advertising media.
7 Publication Program
Trade Fair Dates
Month Issue DOP* ACD* PMD* ACD C* Management & Trade Service & Technology
Events
1/2 12.01.
2018
13.12.
2017
18.12.
2017
04.01.
2018
Automobile sales 2018:
Outlook, opinions, market trends, strategy
January
Exhaust systems: Retrofitting, software updates, emission measurement
3/4 26.01. 29.12. 04.01. 18.01. Online sales and marketing:
New and used cars, vehicle marketplaces, service providers
Conference of the German
Council of Transport Authorities,
Independent workshops: Workshop concepts, parts, accessories Goslar (24. – 26.01.)
5 02.02. 08.01. 11.01. 25.01. Sales strategies in the automobile trade:
Multi-brand concepts for the independent market
Bremen Classic Motorshow,
Bremen (02. – 04.02.)
Service & diagnostics: Service control, workshop portals, jacks, Automotive Experts Forum,
service reception, diagnostics, testing driver assistance systems, Heisenbergräume, VCC,
headlamp adjustment Würzburg (06.02.)
6 09.02. 15.01. 18.01. 01.02. Financial services: Independent and manufacturer banks, leasing,
insurance, warranties, service providers
IMOT (International Motorcycle
Exhibition),
Wheels & tires: Tire and rim manufacturers, tire washing facilities, Munich (16. – 18.02.)
February
tire stores, tire balancing and fitting machines, tire pressure monitoring
systems, chassis measurement,wholesale, marketplaces
7 16.02. 22.01. 25.01. 08.02. Used car management:
Listings, buying, selling, presentation, preparation
Usaed Car Awards,
Bürgerbräu, Würzburg (26.02.)
Bodywork & paint: Smart and spot repairs, repair techniques, German Remarketing
measuring, aligning, painting, paint cabins, paints, equipment Convention, VCC, Würzburg
(27.02.)
8 23.02. 29.01. 01.02. 15.02. Commercial vehicle business: Manufacturers, listings, service providers RETRO CLASSICS, Stuttgart
(22. – 25.03.)
Experts: Services, expert opinions, certification, general inspection, emis-
sions inspection, workshop tests, “Experts Forum”
*DOP = Date of publication ACD = Ad copy deadline PMD = Printing materials deadline ACD/ C = Ad copy deadline for classifieds
: Format: 210 x 290 mm
8 Publication Program
Trade Fair Dates
Month Issue DOP* ACD* PMD* ACD C* Management & Trade Service & Technology
Events
9 02.03. 05.02. 08.02. 22.02. IT solutions for industry: Dealer Management Systems (DMS),
cloud solutions, hardware, software, lead management
International Motor Show,
Geneva (08. – 18.03.)
Market value repair: Products, concepts, prepared parts for
independent workshops and franchised dealerships
10/11 09.03. 12.02. 15.02. 01.03.
Special issue Autosalon Chemnitz,
Chemnitz (16. – 18.03.)
Classic Business Techno-Classica,
Trade in vintage and classic vehicles, market trends, management, insur- Essen (21. – 25.03.)
ance and finance, listing and auctions, trade fairs and events, expert opin-
RETRO CLASSICS,
ions and legislation, service and systems for vintage and classic vehicles,
March
parts and accessories, restoration, workshop equipment and special tools Stuttgart (22. – 25.03.)
German Car Law Conference,
Bonn/Petersberg (22. – 23.03.)
12 23.03. 26.02. 01.03. 15.03. Used car management: Listings, buying, selling,
presentation, preparation, »German Remarketing Congress«
Bodywork & paint: Smart and spot repairs, repair techniques,
measuring, aligning, painting, paint cabins, paints, equipment
13 29.03. 02.03. 07.03. 21.03. Financial services: Independent and manufacturer banks, leasing,
insurance, warranties, service providers
Vehicle air conditioning special: Air-conditioning systems and service
14 06.04. 08.03. 13.03. 27.03.
Special issue
April
Market & brands
SONDERAUSGABE
From Audi to Volvo: Manufacturers and importers comment on the current
challenges in the various safes networks
*DOP = Date of publication ACD = Ad copy deadline PMD = Printing materials deadline ACD/ C = Ad copy deadline for classifieds
: Format: 210 x 290 mm
9 Publication Program
Trade Fair Dates
Month Issue DOP* ACD* PMD* ACD C* Management & Trade Service & Technology
Events
15 13.04. 15.03. 20.03. 05.04. Additional business: Car sharing, two-wheelers, driving school, mobility for
the disabled, car washes, automobile glass, retrofitting
Würzburg Bodywork and
Damage Convention,
Lubricants: Products, filters, services, marketing concepts VCC, Würzburg (13. – 14.04.)
16 20.04. 22.03. 27.03. 12.04. Customer ties in the automotive trade: Customer loyalty programs, warran- HANNOVER MESSE,
April
ties, lead management, financing, listings, leasing, »Car Sales Convention« Hannover (23. – 27.04.)
Washing technology & care products: Used Car Award Presentation,
Washing facilities, high-pressure cleaners, chemicals for the car Würzburg (25.04.)
Car Sales Convention,
VCC, Würzburg (26.04.)
17/18 04.05. 06.04. 11.04. 25.04. Fleet management: Offers and concepts of service providers, programs of
automobile manufacturers
TUNING WORLD BODENSEE,
Friedrichshafen (10. – 13.05.)
Construction & set-up special: Planning, workshop equipment,
jacks, test stands, service reception, operating equipment
workplace design
Alternative drives: Electromobility, gas-powered vehicles,
May
hybrid drives, battery technology, training
19 11.05. 13.04. 18.04. 03.05. Security for dealerships and workshops: Security systems for vehicles on
open-air sites, external lighting, safes, secure windows, doors and gates,
preventative measures against elementary damage such as hail, fire and
flood, criminality in the motor dealership, the right insurance, dealing with
hazardous substances
Bodywork & paint: Würzburg Bodywork and Damage Convention
*DOP = Date of publication ACD = Ad copy deadline PMD = Printing materials deadline ACD/ C = Ad copy deadline for classifieds
: Format: 210 x 290 mm
10 Publication Program
Trade Fair Dates
Month Issue DOP* ACD* PMD* ACD C* Management & Trade Service & Technology
Events
20 18.05. 19.04. 24.04. 09.05. Mobility concepts of the future Car sharing, networked mobility,
autonomous driving, electromobility (cars, scooters, bikes), mobility apps,
MOTORWORLD Classics
Bodensee,
mobile applications, employee qualifications Friedrichshafen (25. – 27.05.)
Wheels & tires special: Tire and rim manufacturers, tire washing facilities,
tire stores, tire balancing and fitting machines, tire pressure monitoring
systems, chassis measurement, wholesale, marketplaces
May
221 24.05. 24.04. 27.04. Supplement The sales professionals
The best sales ideas – portraits of the winners of the Sales Award 2018
21 25.05. 25.04. 30.04. 16.05. Customer ties in the automotive trade: Customer loyalty programs, warran-
ties, financing, listings, leasing, marketing, »Car Sales Convention«
The TIRE
Cologne (29.05 – 01.06.)
Brakes – technical & service: Brake service, brake test stands, brake
linings, brake fluid, brake disks, tools
221 07.06. 08.05. 14.05. Lights and Safety
Light systems, headlight testing, headlight testers, inspection organizations
22/23 08.06. 09.05. 15.05. 30.05.
Advertising Copy Test
Vehicle presentation: Showroom concepts, digital vehicle presentation,
static presentation of new and used cars, pricing systems, sales team
equipment, vehicle valuation, vehicle preparation
June
Service & diagnostics: Service control, workshop portals, jacks,
service reception, diagnostics, testing driver assistance systems,
headlamp adjustment
24 15.06. 17.05. 23.05. 07.06. Financial services: Independent and manufacturer banks, leasing,
insurance, warranties, service providers
ZDK members meeting,
Stuttgart (14. – 15.06.)
Independent workshops:
Workshop concepts, parts, accessories, market value repair
*DOP = Date of publication ACD = Ad copy deadline PMD = Printing materials deadline ACD/ C = Ad copy deadline for classifieds
: Format: 210 x 290 mm11 Publication Program
Trade Fair Dates
Month Issue DOP* ACD* PMD* ACD C* Management & Trade Service & Technology
Events
25 22.06. 25.05. 30.05. 14.06. Corporate strategies:
Characteristics, cooperations, investment management
Experts: Services, expert opinions, certification,
general inspection, emissions inspection, workshop test
Workshop equipment: Hand and special tools, jacks, test stands,
June
service reception, diagnostics
26 29.06. 04.06. 07.06. 21.06. Used car management:
Listings, buying, selling, presentation, preparation
Bodywork & paint: Smart and spot repairs, repair techniques,
measuring, aligning, painting, paint cabins, paints, equipment
27/28 06.07. 11.06. 14.06. 28.06. Online sales and marketing: Listings, service providers, manufacturers Motorcycle Tour –
Vogel Communications Group on
Lubricants: Products, filters, services, marketing concepts
the Road,
The Eifel and Adennes
(26. – 29.07.)
29/30 20.07. 25.06. 28.06. 12.07.
Special issue
July
Digitalization 2018
The latest trends among car manufacturers in the motor trade and service
(big data in the dealership, handling customer data, apps & co., digital
SONDERAUSGABE
showroom elements/concepts, virtual reality in the dealership/online distri-
bution, digital offers from service providers), lead management
Workshop technology: digital diagnostic devices, networked workshop
Automotive technology: from the assistance system to the autopilot
*DOP = Date of publication ACD = Ad copy deadline PMD = Printing materials deadline ACD/ C = Ad copy deadline for classifieds
: Format: 210 x 290 mm12 Publication Program
Trade Fair Dates
Month Issue DOP* ACD* PMD* ACD C* Management & Trade Service & Technology
Events
31/32 03.08. 09.07. 12.07. 26.07. Financial services: Independent and manufacturer banks, leasing,
insurance, warranties, service providers
Exhaust systems: Retrofitting, software updates, emission measurement
33/34 17.08. 20.07. 25.07. 08.08. Additional business: Car sharing, two-wheelers, driving school,
mobility for the disabled, car washes, automobile glass, retrofitting
Vehicle air-conditioning: Air-conditioning systems and service,
August
cold-start heaters
35 31.08. 03.08. 08.08. 23.08.
Fair preview: Automechanika
Service providers in dealerships and workshops: Approval services,
vehicle preparation, claims management, disposal, occupational safety,
hazardous substances management, C-parts management, wastewater
treatment, vehicle transport, experts
The modern workshop:
Networking, augmented reality, workshop equipment, telematics
36 07.09. 10.08. 16.08. 30.08.
Fair issue: Automechanika
Automechanika, Frankfurt
(11. – 15.09.)
REIFEN, Frankfurt (11. – 15.09.)
National Convention of the
September
German Automotive Trades,
Frankfurt (10.09.)
SONDERAUSGABE
Meeting of Bodywork and Paint
Repair Experts, Frankfurt (11.09.)
Service Award Presentation,
Maritim, Frankfurt (13.09.)
Internet Sales Award Presenta-
tion, Maritim, Frankfurt (13.09.)
*DOP = Date of publication ACD = Ad copy deadline PMD = Printing materials deadline ACD/ C = Ad copy deadline for classifieds
: Format: 210 x 290 mm13 Publication Program
Trade Fair Dates
Month Issue DOP* ACD* PMD* ACD C* Management & Trade Service & Technology
Events
37 14.09. 20.08. 23.08. 06.09. Trade fair issue: NFZ-IAA IAA Commercial Vehicles, Han-
nover (20. – 27.09.)
Commercial vehicle business: Transporters, sales concepts,
SONDERAUSGABE service providers, sales organizations, listings
Equipment for the commercial vehicle workshop:
September
Hand and special tools, jacks, test stands, diagnostics
38/39 28.09. 03.09. 06.09. 20.09. Used car management:
Listings, buying, selling, presentation, preparation
Wheels & tires: Tire and rim manufacturers, tire washing facilities,
tire stores, tire balancing and fitting machines, tire pressure monitoring
systems, chassis measurement, wholesale, marketplaces
Construction & set-up: Planning, workshop equipment, jacks, test stands,
service reception, operating equipment
40 05.10. 07.09. 12.09. 26.09. Online sales and marketing: Listings, service providers, manufacturers eCarTec, Munich (October)
Service & diagnostics: Service control, workshop portals, jacks, service MATERIALICA, Munich (October)
reception, diagnostics, testing driver assistance systems, headlamp
adjustment, light testing and technology
41 12.10. 14.09. 19.09. 04.10. Vehicle presentation: Showroom concepts, digital vehicle presentation,
static presentation of new and used cars, pricing systems, sales team
equipment, vehicle valuation, vehicle preparation
October
Bodywork & paint: Smart and spot repairs, repair techniques,
measuring, aligning, painting, paint cabins, paints, equipment
42/43 19.10. 21.09. 26.09. 11.10. Special issue German Workshop Prize Award,
VCC, Würzburg (19.10.)
Open Market: Many business alternatives are available in the open market Conference of Independent
which give car dealerships and auto repair centers without sales or Workshops and Service Compa-
SONDERAUSGABE
service contracts the opportunity to successfully compete in the automo- nies, VCC Würzburg (20.10.)
tive market. The list includes new and used cars, service center equip-
ment, spare parts, IT and digital platforms, financing and insurance.
*DOP = Date of publication ACD = Ad copy deadline PMD = Printing materials deadline ACD/ C = Ad copy deadline for classifieds
: Format: 210 x 290 mm14 Publication Program
Trade Fair Dates
Month Issue DOP* ACD* PMD* ACD C* Management & Trade Service & Technology
Events
244 31.10. 04.10. 09.10. Supplement The service professionals
Oct
The best service ideas – portraits of the winners of the Service Award 2018
44 02.11. 05.10. 10.10. 24.10. Financial services: Independent and manufacturer banks, leasing,
insurance, warranties, service providers
Autumn Academy Sylt,
Sylt (09. – 11.11.)
Construction and set-up: Planning, workshop equipment,
jacks, test stands, service reception, operating equipment
Washing technology & care products:
Washing facilities, high-pressure cleaners, chemicals for the car
245 08.11. 11.10. 16.10. Supplement The online professionalsThe best ideas for Internet business –
portraits of the winners of the Internet Sales Award 2018
45 09.11. 12.10. 17.10. 31.10. IT solutions for industry: Dealer Management Systems (DMS),
cloud solutions, hardware, software, lead management
Experts: Services, expert opinions, certification,
November
general inspection, emissions inspection, workshop test
46 16.11. 19.10. 24.10. 08.11. Used car management: Listings, buying, selling, presentation, preparation mobile.de Alarm Call,
VCC, Würzburg (22.11.)
Wheels & tires: Tire and rim manufacturers, tire washing facilities,
tire stores, tire balancing and fitting machines, tire pressure monitoring
systems, chassis measurement, wholesale, marketplaces
47 23.11 26.10. 31.10. 15.11. Additional business: Car sharing, two-wheelers, driving school,
mobility for the disabled, car washes, automobile glass, retrofitting
Essen Motor Show,
Essen (30.11. – 09.12.)
Independent workshops: Workshop concepts, parts, accessories, OEM
parts, market value repairs, technical data and repair information,
tuning, »Conference of Independent Workshops«
Lubricants: Products, filters, services, marketing concepts
48/49 30.11. 05.11. 08.11. 22.11. Trade in vintage and classic vehicles: Markets, listings, service providers Car Service Convention,
VCC Würzburg (05.12.)
Service & diagnostics: Service control, workshop portals, jacks, service
reception, diagnostics, testing driver assistance systems, headlamp adjustment
*DOP = Date of publication ACD = Ad copy deadline PMD = Printing materials deadline ACD/ C = Ad copy deadline for classifieds
: Format: 210 x 290 mm15 Publication Program
Trade Fair Dates
Month Issue DOP* ACD* PMD* ACD C* Management & Trade Service & Technology
Events
50 14.12. 19.11. 22.11. 06.12.
Special issue
SONDERAUSGABE
The top car dealers in Germany 2018 Strategies of successful businesses,
network structures of the makes, the strongest selling dealers, key ratios,
concepts of the major trading groups
December
251 20.12. 23.11. 28.11. Supplement German Workshop Prize
Portraits of the winners of the German Workshop Prize 2018 with their ideas
and service offerings
51/52 21.12. 26.11. 29.11. 13.12.
Special issue
SONDERAUSGABE Workshop Knowhow 2019
E-Call is changing the industry
1/2 11.01. 10.12. 13.12. 03.01. Automobile sales 2019: Outlook, opinions,
market trends, strategy
2019 2019
January
Exhaust systems: Retrofitting, software updates, emission measurement
3/4 25.01.
2019
27.12. 03.01.
2019
17.01.
2019
Online sales and marketing:
New and used cars, vehicle marketplaces, service providers
Independent workshops: Workshop concepts, parts, accessories
*DOP = Date of publication ACD = Ad copy deadline PMD = Printing materials deadline ACD/ C = Ad copy deadline for classifieds
: Format: 210 x 290 mm16 Planning Aid
Planning Aid 2018
Media planning made easy: To enable you to plan your advertising precisely according to topic, we have assigned all the feature topics and their typical variations to the
corresponding issues of »kfz-betrieb«. The scope of the reporting is decided shortly before publication.
Workshop equipment Experts Online business Workshop practice
Hand and special tools Parts Services New and used cars Brakes & repairs Technical data and
Jacks Accessories Expert reports Listings Vehicle air conditioning information
Test benches OEM parts Certification Service providers Stationary heater Headlamp adjustment
Service reception Current market value repair General inspection Marketing Light test/technology Workshop portals
Diagnostics Workshop planning Emissions inspection Diagnostics Networking
Workshop concepts for Workshop test Service reception Augmented reality
independent workshops Jacks Telematics
Driver assistance systems Service control
in issues: in issues: in issues: in issues:
3-4 | 9 | 20 | 21 | 22-23 | 24 | 25 | 29-30 | 35 | 36 | 40 | 42-43 5 | 12 | 13 | 20 | 21 | 22-23 | 26 | 29-30 | 31-32 | 33-34 | 35 | 36 | 40
8 | 25 | 29-30 | 35 | 36 | 45 3-4 | 27-28 | 29-30 | 40 | 245
47 | 48-49 | 51-52 41 | 42-43 | 47 | 48-49 | 51-52
Used vehicles Current market value repair Washing technology & Alternative drives Fleet management New car business
care products
Listings Products Wash facilities Electromobility Manufacturer programs Customer loyalty programs
Purchasing Concepts High-pressure cleaners Gas-powered vehicles Fleet management (cars Warranties
Selling Prepared parts for Chemicals for cars Hybrid drives and commercial vehicles) Financing
Preparation independent and Battery technology Offerings, concepts of Listings
Vehicle presentation franchised dealerships Training service providers Leasing
Vehicle valuation Sales formats
Pricing systems Multi-brand concepts
Concepts for the independent
market
Market research
in issues: in issues: in issues: in issues: in issue: in issues:
1-2 | 5 | 6 | 13 | 14 | 16 | 20 | 24 |
7 | 12 | 22-23 | 26
9 | 24 | 42-43 | 47 | 51-52 16 | 44 17-18 | 20 17-18 25 29-30 | 31-32 | 35 | 36 | 44 |
38-39 | 41 | 46
5017 Planning Aid
Planning Aid 2018
Media planning made easy: To enable you to plan your advertising precisely according to topic, we have assigned all the feature topics and their typical variations to the
corresponding issues of »kfz-betrieb«. The scope of the reporting is decided shortly before publication.
Market and brands
Lubricants Wheels and tires IT solutions for industry Bodywork and paintwork
(manufacturers)
Manufacturers Products Tire manufacturers Assembly machines DMS (Dealer Management Smart repair
Importers Filters Rim manufacturers Tire pressure control Systems) Spot repair
Markets and structures Services Tire wash facilities systems Cloud solutions Vehicle repair
Corporate strategies Marketing concepts Placement in storage Chassis alignment check Hardware Repair techniques
Multi-franchise Tire stores Wholesale Software Measuring
dealerships Balancing machines Tire listings Aligning
Cooperations Painting
Investment management Paint cabins
Car sales of the future Paints
Equipment
in issues: in issues: in issues: in issues: in issues:
1-2 | 5 | 14 | 21 | 25 | 29-30
15 | 27-28 | 36 | 47 6 | 20 | 36 | 38-39 | 46 9 | 29-30 | 42-43 | 45 7 | 12 | 19 | 26 | 41
36 | 50
Financial service providers Additional business Construction & set-up Commercial vehicles Vintage and classic vehicles
Banks (independent, manu- Car sharing Planning Security systems Manufacturers Spare parts
facturers) Two-wheelers Workshop equipment External lighting Listings Restoration
Insurance Driving schools Jacks Safes Service providers Paints
Warranty providers Mobility for the disabled Test benches Secure windows, doors Hand and special tools Paintwork
Service providers Car washes Service reception and gates Jacks Lubricants
Leasing Automotive glass Operating equipment The right insurance Test benches Markets
Retrofitting Security for dealerships Criminality Diagnostics Listings
Networked mobility and workshops Dealing with hazardous Service providers
substances
in issues: in issues: in issues: in issues: in issues:
6 | 13 | 24 | 29-30 | 31-32 | 44 |
20 | 33-34 | 47 17-18 | 19 | 38-39 | 44 8 | 37 10-11 | 48-49
5018 Planning Aid
Planning Aid 2018
Media planning made easy: To enable you to plan your advertising precisely according to topic, we have assigned all the feature topics and their typical variations to the
corresponding issues of »kfz-betrieb«. The scope of the reporting is decided shortly before publication.
Service providers for the car dealership Vehicle technology Independent workshops
Approval services Vehicle transport Pricing systems Drives Workshop concepts
Vehicle prepping Experts Showroom concepts Steering Parts, accessories
Claims management CRM programs Digital vehicle presentation Assistance systems OEM parts
Disposal Customer contact programs Sales organization equipment Electrics Current market value
Occupational safety Customer cards Vehicle valuation Electronics repair
Hazardous substances manage- Market research Vehicle prepping Exhaust
ment Warranty service providers Mobile applications Chassis
C-parts management Autonomous driving
Wastewater treatment
in issues: in issues: in issues:
7 | 12 | 20 | 22-23 | 26 | 29-30 | 35 | 36 | 41 | 46 1-2 | 29-30 | 31-32 | 51-52 3-4 | 24 | 42-43 | 47
Special issues/trade fair issues Issues on industry events
Market & Brands, The top car dealers in Used Car Awards Presentation Sales Awards Presentation (25.04.18), Independent Workshops Convention
special issue no. 14 Germany 2018, (26.02.18), Car Sales Convention (26.04.18), (28.10.18),
special issue no. 50 German Remarketing Convention no. 16 and 21 no. 42/43 and 47
Trade fair preview (27.02.18), Supplement “The Sales
Automechanika, Workshop Knowhow 2019, no. 7 and 12 Professionals“ Car Service Convention (04.12.2018),
no. 35 special issue no. 51/52 no. 221 no. 48/49 and 51/52
Main trade fair issue Würzburg Bodywork and Damage
Convention (13.–14.04.18), Service Awards Presentation
Automechanika,
no. 36 no. 12 and 26 (13.09.18), Supplement “The Service
Professionals“
no. 244
Internet Sales Awards Presentation
(13.09.18),Supplement “The Online
Professionals“
no. 245Rate Card
19 no. 69, valid as of 01.01.2018
Advertisement formats and prices in EUR: Surcharges
All prices excluding VAT at the applicable rate
Color surcharges in EUR (not subject to discounts): Special colors available
Format Width x Height Basic price 4-color on request.
in mm b/w For each additional color (Euroscale) (prices in EUR ):
2/1 page 13,120 17,470 1/1 page 1/2 page 1/3 page 1/4 page
2nd color 725 520 470 420
1/1 page 190 × 270 6,560 8,735 3rd color 725 520 470 420
4th color 725 520 470 420
Junior page 136 × 190 4,100 5,660 4-color 2,175 1,560 1,410 1,260
1/2 page 190 × 134
3,280 4,840 Prices for preferred placement
94 × 270
Of base price b/w 10 % surcharge
1/3 page 190 × 88
2,190 3,600 Prices for special formats in EUR (subject to discount)
62 × 270
(for printing costs and technical costs please inquire)
1/4 page 46 × 270 Prices for special formats are listed separately on page 23.
94 × 134 1,640 2,900 Ads through gutter are treated as bleed ads
190 × 66 Bleed charge (not subject to discount): 10% of base price of 1/1 page b/w
1/8 page 46 × 134 Prices for listings and job market: Prices and formats for the listings and
94 × 66 820 1,240 job market columns can be found in the following separate "Listings and Job
190 × 32 Market Rate Card" from page 21.
1/16 page 46 × 66 Special forms of advertising: On request
410 830
94 × 32
Reductions: For insertions within one year
1/32 page 46 × 32 205 625 Series contract 3× 6× 12 × 18x 24 ×
3% 5% 10 % 15 % 20 %
Space contract 1/2 page 1 page 2 pages 3 pages 6 pages 9 pages
QR codes The rising popularity of smartphones means that QR (= quick response)
3% 5% 10 % 15 % 20 % 25 %
codes can be used by an ever-larger target group. The link this Technical surcharges are not subject to discount.
establishes between the print and online worlds makes it possible to
experience print advertisements, increases their exposure, and invites
readers to be interactive. Combinations: On request
We would be happy to create a QR code for you. Simply ask your
media consultant for details.Rate Card
20 no. 69, valid as of 01.01.2018
Bind-ins (prices in EUR): discounts). Placement possibilities must be checked in advance.
Paper weight 2-page 4-page 6-page 8-page Pasting in of brochures, sample products, DVDs etc. on request.
Up to 180 g/m2 8.735 9.600 10,480 11,350
Over 180 g/m2 10,920 12,000 13,100 14,180 Delivery address for loose inserts and bound inserts:
Under 90 g/m2 upon request, with sample; the same applies to bind-ins with To be dispatched free to:Vogel Druck und Medienservice,
more than 8 pages and higher paper weight. Leibnizstrasse 5, 97204 Höchberg, Germany
Discounts: According to series contract or space contract; also in conjunc- (citing »kfz-betrieb« and the issue number).
tion with advertisements. Delivery up to the advertising copy deadline.
Basis: Required delivery quantity: Circulation + 1.5 % allowance.
1 sheet = 1 advertising page 3 sheets = 2 advertising pages
2 sheets = 1.5 advertising pages 4 sheets = 2.5 advertising pages Magazine format: 230 mm wide, 297 mm high
A sample must be provided prior to order acceptance. Magazine size, supplement: 210 mm wide, 290 mm high
Format: 213 mm wide, 306 mm high including 6 mm head and 3 mm outer
trim per edge (bind-ins with four or more pages must be delivered already Type area: 190 mm wide, 260 mm high
folded). Number of columns: 4 columns
Column width: 46 mm
Loose inserts in EUR (not subject to discounts): Insert prices per thousand.
2-4 pages 8 pages 12 pages more than 12 pages Publishing house: Vogel Communications Group GmbH & Co. KG
Up to 25 g 320 325 330 335 Postal address: kfz-betrieb, 97064 Würzburg, Germany
For each additional 5 g in total: EUR 15 per thousand. Office address: Max-Planck-Str. 7/9, 97082 Würzburg, Germany
The width and height of the loose insert must each be at least 10 mm smaller Internet: www.kfz-betrieb.de
than the trimmed format of the magazine. Maximum format:
220 mm wide x 287 mm high, minimum format: 148 mm wide × 105 mm high Terms of payment:
A complication surcharge of EUR 16 per thousand is applied for partial circu- 2 % discount for payments received within 14 days,
lations. (Minimum circulation 3,000). net without discount for payments received within 30 days.
A sample must be provided prior to order acceptance.
VAT ID no.: DE231711381
Pasted postcards: Bank details: HypoVereinsbank Würzburg
Mechanically pasted postcards (attached parallel to the gutter, no oblique Bank sort code (BLZ) 790 200 76, account no. 326
positioning) format DIN A6, maximum weight 5 g, in conjunction with a 1/1 212 032
pageadvertisement or bound insert.: 33 % of the gross page rate b/w or the S.W.I.F.T. code HYVEDEMM455
2-page bind-in rate plus pasting costs of EUR 35 per thousand (not subject to IBAN: DE65 7902 0076 0326 2120 32Rate Card for Listings & Job Market
21 no. 23, valid from 01.01.2018
Formats and pricing for listings advertisements in EUR: Formats and pricing for job market advertisements in EUR:
Minimum size: 10 mm Discounts:
Discounts: Malstaffel 3× 6× 9× 12 ×
Series contract 3× 6× 9× 12 × 5% 10 % 15 % 20 %
5% 10 % 15 % 20 % Technical surcharges are not subject to discount.
Technical surcharges are not subject to discount.
Online placement at www.kfz-betrieb.de in "Job Market":
1/8 page and bigger with simultaneous print booking: Free
Box no. charge: EUR 14
Only online placement: EUR 470
Run time: 8 weeks
Special formats: upon request Box no. charge: EUR 14
Price list for job market (in EUR):
Price list for listings in EUR:
Format Width × mm price mm price mm price
Format Width × Stand-Ins Color Color Heightin mm b/w 2c 4c
Height Looking to Purchase/ advertise- advertise- EUR 3.20 EUR 4.20 EUR 5.20
in mm Sell ments ments
Automotive Market (2-color) (4-color) 1/1 page 190 × 260 3,328 4,368 5,408
Real Estate
Training/Further 190 × 130
1/2 page 1,664 2,184 2,704
Training mm price mm price 94 × 260
Miscellaneous EUR 4.40 EUR 5.40
mm price EUR 3.50 46 × 260
1/4 page 94 × 130 832 1,092 1,352
1/1 page 190 × 260 3,640 4,576 5,616 190 × 65
190 × 130 46 × 130
1/2 page 94 × 260 1,820 2,288 2,808
1/8 page 94 × 65 416 546 676
46 × 260 190 × 30
1/4 page 94 × 130 910 1,144 1,404
190 × 65 All prices excluding VAT at the applicable rate
46 × 130 Job seeker ads: mm/1-column = EUR 2.20
1/8 page 94 × 65 455 572 702
190 × 30 Online placement at www.kfz-betrieb.de, heading "Job Market“:
Independent of format for simultaneous print booking: Free of charge
46 × 65 Only online placement: EUR 120
1/16 page 94 × 30 228 286 351
Run time: 8 weeks
All prices excluding VAT at the applicable rate Box no. charge: EUR 1422 Advertisement formats (W × H in mm)
1/1 page 2/3 page (high) 2/3 page (high) 9/16 page 1/2 page (high) 1/2 page (high) 1/3 page (high) 1/3 page (high)
190 × 270 2-column 4-column (junior page) 2-column 4-column 1-column 4-column
in the bleed* 126 × 270 190 × 180 136 × 190 94 × 270 190 × 134 62 × 270 190 × 88
230 × 297 in the bleed* in the bleed* in the bleed* in the bleed* in the bleed* in the bleed* in the bleed*
(+3mm trim) 146 × 297 230 × 194 152 × 210 114 × 297 230 × 148 82 × 297 230 × 102
(+3mm trim) (+3mm trim) (+3mm trim) (+3mm trim) (+3mm trim) (+3mm trim) (+3mm trim)
1/4 page 1/4 page 1/4 page 1/8 page 1/8 page 1/8 page 3/32 page 3/32 page
1-column 2-column 4-column 1-column 2-column 4-column 1-column 2-column
46 × 270 94 × 134 190 × 66 46 × 134 94 × 66 190 × 32 46 × 99 94 × 48
in the bleed* in the bleed* in the bleed*
66 × 297 114 × 148 230 × 80
(+3mm trim) (+3mm trim) (+3mm trim)
*Delivery of formats in the bleed:
(for extra charge see price list surcharges)
Add 3 mm trim allowance on all sides to the measurements
(W x H in mm) and design the advertisement accordingly 3/64 page 1/16 page 1/16 page 1/32 page 1/32 page
with trim allowance marks. 1-column 2-column 1-column 2-column 1-column
46 × 48 94 × 32 46 × 66 94 × 15 46 × 3223 Special Formats Lend your advertising an unmistakable face Front page banderole Split banderole Fan-fold Format: 100 x 640 mm (the ends lead to 2/1 advertising page) Format: Double-page Price: EUR 13,060 Price: EUR 31,240 (incl. printing and banderoling) Price: EUR 20,100 Gatefolder (expandable title page) Half-page cover apron Advertorial Format: 3-page, Format: Height of magazine, width of Format: 2/1 4c, 1/1 page 4c, 1/2 page 4c other formats on request half magazine format, at least 11cm Price: EUR 17,470 EUR 8,735 EUR 4,840 Price: EUR 30,100 Price: EUR 12,100 Other formats available upon request.
24 Advertising Copy Test
Advertising copy test including report June 2018,
issue 22/23
Method The copy test will assess all advertisements of 1/2 page and larger according to
The institute PM/F Public Marketing FERKINGHOFF and INFOTAB Research GmbH, the following criteria:
Munich, will jointly conduct telephone interviews with randomly selected readers of
»kfz-betrieb«. Was the advertisement noticed while reading?
What percentage of the advertising text was read?*
Presentation report included Was/Were the visual/s looked at?*
Each participant will receive a detailed presentation
ation of his results. Was the brand / company name noticed?*
Was the main statement / heading read?*
Free of charge 92% Was the possibility of getting in touch noticed?*
The copy test is available to you free of charge.
rge.
The normal rate card applies. Is the company known by name?
Do business links already exist to the company?
Detailed presentation of your results in PDF format as well as a print version of the
analysis. 77%
*The actual questions asked will depend on the design of the particular advertisement.
For example, question 3 will not be asked if the advertisement has no visual.
On request, a personal presentation of the results
sults and advice from our media
35%
consultants. 31% For all advertisements of 1/1 page and larger, an advertisement profile will be
49%
39% drawn up in addition on the basis of the following statements:
Questions I like this advertisement.
This advertisement is well designed visually.
This advertisement makes you curious for more information.
Ad noted 72
82 This advertisement has an understandable message / statement.
Company logo/ 34 The brand is striking.
brand noted 54
1/2 and more test seen 26
27
Illustrations seen 68
74
Central message/ 60
headline read 62
Contact info 16 All respondents
noticed 27 Vogel Communications Group known
0 20 40 60 80 10025 Native Advertising
Native Advertising – Your content in our media!
Informative and solutions-oriented content in editorial style:
This form of advertising gets readers to give intensive consideration to your solutions.
Advertorial Infographics Insert Pictorial
An advertorial uses the editorial Visualizes complex content which Ample space for your content, Multiple pages containing large ad
style of a feature article, a product requires generated in the editorial staff's images with captions or a short
presentation or a company portrait explanation in a contemporary look look & feel and the authentic statement/teaser per ad image/
to draw a high level of attention. & feel, that grabs attention, e.g. language of the industry, e.g. tip-in page, e.g. to explain new
description of a proposed solution booklet, separate insert or bind-in. technology, present a detailed
to a specific problem, product description or introduce a
new technology, complex process- new innovative product family.
es or services / consultancy.
are
Which formats u?
Your advantages for yo
the right ones
All formats must be agreed in
Editorial look & feel generates maximum acceptance eased to
We would be pl esence, advance, disclosure in accordance
Relevant, informative content attracts more attention pl ify yo ur m edia pr with media law.
am
to develop
Your positioning as experts enhances the company image work with you You may obtain exploitation rights
additio na l ad vertising and special reprints. Ask us!
Quality assurance of content based on professional advice an d en hance
formats
your profile.26 Technical Data
KEY POINTS AT A GLANCE
Printing materials:
Data formats
Offset printing,
Please send us your printing materials in the form of PDF files. We recommend the international standard
PDF/X-1A. We need a printout or proof with media wedge as a binding colour reference. Also make sure that saddle stitch binding
the dimensions comply with the formats of the advertisements you have ordered. Printing and binding process
Color space DIN A4
Printing is by the standard offset printing method using the Euroscale with the following basic colors: Magazine format
Cyan, magenta, yellow and black.
Special colors are possible only on the cover and only by special agreement. verlags-service@vogel.de
via FTP client:
Profiles vogelftp.vogel-net.de
The corresponding profiles for converting and controlling the color space can be found on the website User: vs
of ECI (www.eci.org).
Password: service
Data transfer
Proofs
The digital proof must be produced one-to-one from the supplied data set and contain the Ugra/Fogra
media wedge.
PDF: PDF/X-1A
Color: CMYK
Archiving of data Profile US: ISO Coated v2 300%
Data is archived; repeat orders which are unchanged are therefore usually possible. However, no data Insert: PSO LWC-improved
guarantee is provided. Printing materials
Warranty Volker Drescher,
We accept no liability for printing results if the data supplied is incomplete or does not conform. Phone: +49 931 418-2309
Processing open data or correcting wrongly delivered advertisement formats require additional Ralph Dobler,
work which will be invoiced to your account at cost price. Phone: +49 (0) 931 418-2349
Contact27 The website
Brief profile: Reach:
www.kfz-betrieb.de presents a multimedia, interactive online offering of
technical, corporate and product information. The diverse portal profits from the
know-how associated not only with »kfz-betrieb« but also with the trade
magazine »Gebrauchtwagen Praxis« and the training magazine 3/2
01
2,172,987
Page impressions
»autoFACHMANN«/»autoKAUFMANN«. www.kfz-betrieb.de is thus able to 6
maintain its focus on the entire automotive trade and provide daily reports on
the events that shape the automotive industry. The large range of news and
specialist information is well structured into topic channels, and articles are
easy to find using the built-in search function, true to the motto: "Finding is
better than searching". Content is supplemented with photo galleries, brand
filters, a company and products database and other handy database functions,
innovative Web TV offers, and a wide variety of studies and statistics. In
addition, users can specify the type of information displayed in their personal
area by customizing settings. Verified
Target groups:
8 4 9 6 0
Owners, managing directors and supervisors in automotive trade and service Status 3/2017
Reach: Position in the company:
23,000
58 %
Over interested
parties use our offerings in the
social networks! Owners, CEOs, directors, operations
The »kfz-betrieb« managers, senior employees
newsletter is
240,000 **
published new Decisions are made here.
24 %
executives and Monday to Friday and
decision-makers in goes to more than
dealerships and
workshops* are active 68,800 Skilled
workers
at www.kfz-betrieb.de recipients!* 13 %
every month! Trade apprentices &
5% commercial trainees
Miscellaneous
* according to current subscriber count 7/17 18,175 registered users at www.kfz-betrieb.de
** Status 03/2017, source: Google Analytics28 Banner
Banner ads
The classic online advertising format is available in many attractive variations – Keyword advertising
from simple designs through to attention-getting layouts that incorporate video
or social media. Using between 15 and 20 key terms mentioned
in your message, we broadcast your banner on
all relevant Vogel information portals specifically
and precisely in connection with the online news
ZONE 1 ZONE 2 containing your terms. We test the potential impact
Exclusive placement of a single Placement of different advertising of your keywords in advance.
advertising format designed for formats in the topic channels of
maximum impact With a clever choice of terms you can:
kfz-betrieb.de.
Reduce waste coverage
on the kfz-betrieb.de homepage. Reach new target groups in the
industrial, automotive and IT sectors
Other formats available upon request. File size: max. 50 KB for display formats only. Distribute your advertising message
Prices in EUR excluding VAT only in relevant articles
Formats and prices
Leaderboard EUR 140
Content ad EUR 190
Billboard ad EUR 290
Price per 1000 ad impressions, in rotation
kfz-betrieb.de’s coverage is verified by IVW. Base your media strategy Audience targeting
on transparency and integrity and on coverage data that you can trust.
For more information, please visit Increase your banner's advertising relevance and
www.ivw.de hence its click and conversion rates by presenting
your banner on other websites to users who have
already shown an interest in it. Options and prices
available on request.
Further information about the banner formats is provided at
www.media.vogel.de/kfz-betrieb29 Banner
Zone 1
WALLPAPER BRANDGATE HOCKEYSTICK HALF-PAGE AD BILLBOARD AD
728 × 90 px top 1016 × 90 px top, 160 × 600 px or 728 × 90 px top 300 × 600 px 960 x 250 px
160 × 600 px 120 × 600 px right/left 160 × 600 px File size: max. 50 KB File size: max. 80 KB
File size: max. 50 KB each File size: max. 50 KB File size: max. 50 KB each
Price per month: Price per month: Price per month: Price per month: Price per month:
EUR 9,400 EUR 9,400 EUR 6,700 EUR 9,400 EUR 9,400
Zone 2
LEADERBOARD SKYSCRAPER CONTENT AD SCROLL AD BILLBOARD AD HALFPAGE AD
728 × 90 px 160 × 600 px 300 × 250 px 960 x 600 px 960 x 250 px 300 × 600 px
File size: or 120 × 600 px File size: max. 50 KB File size: File size: File size:
Max. 50 KB File size: Max. 50 KB Max. 80 KB Max. 50 KB
Max. 50 KB
CPTR: EUR 125 CPTR: EUR 125 CPTR: EUR 160 CPTR: EUR 330 CPTR: EUR 245 CPTR: EUR 245
Technical specifications can be found at www.kunden.vogel.de/Techspecs
ROS: Run-of-site, placement throughout the portal
CPTR/HOME: Placement on the homepage or in a topic channel
CPTR: Price per 1000 ad impressions, in rotation All prices are quoted in EUR, excluding VAT at the applicable rate30 Newsletter
Newsletter advertising
The »kfz-betrieb« newsletter reports on top industry news Monday through Friday
Number of subscriptions: 68.830 1), potential contacts/week: 344,150 1)
Conventional
Format Size Price per dispatch Price Price
(px) for the booked per week per month
period 1)
1 Billboard ad* 630 x 250 EUR 1,490 EUR 5,960 EUR 20,860
2 XL banner* 630 x 140 EUR 1,090 EUR 4,360 EUR 15,260 1
3 Text ad ** 300 x 300 1,590
Prices in EUR excluding VAT
1)
Based on number of subscriptions in 07/17
2)
Placement between messages
*Placement in every position possible
**Can be placed only below the table of contents and between messages
Stand-alone mailing
Take advantage of maximum exclusivity!
With stand-along mailing, you can get your message directly to your target group's
mailbox. You provide the content and intended target group, and we do the rest.
2
Your advantages
• Attention in a relevant target group • Reporting increases transparency
• Qualified traffic on your website • Low waste coverage
• Prominent, exclusive presentation • Rates: 5,000 addresses = EUR 4,500
without competitors 10,000 addresses = EUR 8,000 3
• Co-branding of media brands
More addresses, price upon request
Further information about the banner formats is
provided at www.media.vogel.de/kfz-betrieb31 Newsletter
More newsletter offers with the very latest information
for your banner presence.
The »Classic Business« newsletter, with important information worth knowing The specialist newsletter »Autorecht aktuell« (»Car Law Today«) provides
about when dealing in modern classic and historic cars, is issued once a month weekly commentaries and reports on the latest legal judgements relating to the
to a readership of 8,000*. sector, to 22,000 subscribers*.
*As at 01/2018 *As at 01/2018
Format Size (px) Price per month Format Size (px) Price per month
1 Billboard Ad* 630 × 250 EUR 220.00 1 Billboard Ad* 630 × 250 EUR 3,000.00
2 XL-Banner* 630 × 140 EUR 160.00 2 XL-Banner* 630 × 140 EUR 2,600.00
3 Text Ad ** 300 × 300 EUR 500.00 3 Text Ad ** 300 × 300 EUR 2,800.00
Price in €, plus VAT. Price in €, plus VAT.
*Placing in any position possible *Placing in any position possible
**Can only be placed below the table of contents and betwenn reports **Can only be placed below the table of contents and betwenn reports
Der »Highlight des Monats«-newsletter goes monthly to over 68.000*
»kfz-betrieb« newsletter subscribers.
*As at 01/2018
Once a month, the editorial team at »kfz betrieb« publishes the most popular
reports in that month, to ensure that our users have not missed any vital
reports. You can take the banner spots in the newsletter on an exclusive
basis, giving you maximum prominence with your target group.
EUR 3,500.0032 Company profile
Premium Company Profile –
greater awareness for your company
Your company news, products, events and job ads appear on our portal directly
alongside our editorial articles, with context-sensitive positioning according to the
topic. In this way, your news will quickly reach our readers.
We also publish company profile content on the homepage of our portal, namely on
the Company Profile landing page.
All content provided by you and all the editorial items written by us are collected in
your company profile, making it ideally equipped for a high place in the Google
rankings.
Tip 1: The more content you provide for your target group, the more readers you will
reach – and because your company profile is active for 365 days a year, there are no
extra costs to pay. Perhaps you would like to publish our editorial articles on your
company in your social networks? If so, your company profile can be configured for
this to take place automatically.
Tip 2: Your content can be fed into the company profile automatically via an RSS
Feed or be added directly in web access mode.
On request, one of our own content managers will feed your content into your
company profile and optimize it on your behalf. Simply ask about our service
package.
Your advantages
Premium Company Profile
Publication under "Companies and Topics“ in relevant articles
A deeper reach into your target group
Greater search machine relevance
Base price per year*: EUR 1,610 Film about the Online Company Profile
at »kfz-betrieb«
* Listings are renewed for one year if not canceled three months prior to the contract expiry date. www.kfz-betrieb.de/firmenprofil33 Lead generation
Measurably more success for your B2B marketing
– with lead generation by
Vogel Communications Group
Lead generation is the art of putting the right bait in the right water at the
most favorable time.
We offer you access to your target groups and would be glad to advise you
about your content and matching placement. From lead novice to lead expert
– The lead portfolio from Vogel Communications Group offers you the right
format for your modern B2B online marketing, whatever your goal.
At your personal customer center er
you can always keep track of the
currentstate of your campaign Product details,
and ask for individual reportings. experience reports
and other exciting
content on this subject
are available at
www.lead-generation.de34 Lead generation
Overview of the lead product portfolio
LEAD TRANSFER LEAD GENERATOR You receive visiting card LEAD SOLUTION Enrich your generated leads or
Qualified visitors with a You get new contacts data from new contacts You receive qualified sales your database contacts with
fundamental interest in your for your e-mail marketing that have shown initial opportunities with a concrete the information of relevance to
topic are generated for your at an attractive price and interest in your offering. interest in your offering accord- yourself.
landing page. with no financial risk. Your Whitepaper or webinar is ing to your specifications. After auditing your data we
With a high-quality advertorial Create an initial contact to published at www.kfz-betrieb. Join us in carrying out will enrich it with information
and its proactive processing interested parties for your de and promoted by individual lead campaigns that is relevant to you. This
in your target group you topics and use it for more of accompanying measures. You tailored to your target markets requires a multi-stage
attract your marketing activities. receive leads with a host of and target persons. You get process and the use of a
attention in the market and Produce a whitepaper and criteria and initial interest in qualified contacts enriched marketing automation system
generate use it to enlarge your contact your product. with the attributes you want. and teleprospecting.
qualified visitors for your own pool quickly and easily.
website or landing page.
Cost per lead: EUR 35* Whitepaper: EUR 7,500 Price: On request
Fixed price: EUR 6,000 LEAD CAMPAIGN Webinar: EUR 8,500 LEAD NURTURE Price: On request
More success for your B2B marketing
The opportunities which result for your B2B marketing from lead
generation with Vogel Communications Group are as individual as
your company itself and its challenges.
In personal talks we discuss your planned objectives and find out
which lead product is the right one for you. Together with you we
jointly develop the perfect lead strategy for your company.
* Minimum quantity 100 leads All prices excluding VAT at the applicable rate35 Lead Generation / Formats
Advertorial White paper Webinar
Present your technical content with the look Present your know-how in a Your speaker and participants meet in a virtual
and feel of an editorial article. special subject field, e.g. with descriptions of conference room. Surveys and a chat function
The more informative and solutions-oriented applications, case studies or market research are available for interactive participation. On
your content, the greater the impact of your results. Whitepapers are an integral part of the the web-based platform we keep materials
message. editorial offering. You can use them to focus such as your presentation or information ready
the attention of your potential customers for direct downloading.
Your advantages directly on your products and services.
A higher level of acceptance among users Your advantages
Your advantages Presentation of your company as a provider
Seamless integration in the editorial
environment Presentation of your company as a provider of solutions
of solutions Development and expansion of your own
Presentation of your company as a provider
of solutions Development and expansion of your own address database
address database Interactive presentation and direct
Direct links within the text
High integration in the editorial environment exchange with your target group
Optional: Multimedia adaptation as photo
galleries and videos possible A deeper reach into your target group Economical (no travel expenses and event
Based on your ideas to convey your brand costs)
Technical support from our webcast team
Detailed final report
The webinar can be held in our webcast
dio if requested
studioYou can also read
