MEDIA DATA 2021 Media Impact - Media Impact
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MEDIA DATA
2021
Media Impact
1
GENDER 51% MALE
AGE 51% 20 - 49
EDUCATION 44% AT LEAST A-LEVELS OR
VOCATIONAL BACCALAUREATE
INCOME 30% 4,000.-- € OR MORE
WELT.de
EMPLOYED 68% EMPLOYED
WELT bundles TV, online,
25.53 425.42 mobile and app under a strong, multimedia brand
MILLION MILLION that stands for progressive, high-quality and dynamic
UNIQUE USERS1 PAGE IMPRESSIONS2
topics on all channels.
1AGOF daily digital facts, basis: Digital TEE, digital users aged 16+ (61.17 mill.); single month March 2021;
2
Data retrieval of 12 April 2021
2IVW March 2021.
W E LT
OVERVIEW
LIVE
WELT.de also provides all WELT.de is always live: WELT.de offers Our community is part The fastest app in the world
relevant stories in video format With current live tickers, content orientation, is of WELT because we for smartphone, with all
with the power of Germany's live streams to breaking news opinionated and diverse. developed our product relevant news,
leading TV news broadcaster. or to the current together with our users. analyses, videos, as well as
TV programme. live streaming.
3
W E LT
BR AND FAMILY
WELT stands for a wide range of publications in TV, print and digital. WELT covers all journalistic formats - from news and opinions to
documentaries.
Every story - whether as text, video, photo or live reporting - follows the claim of providing reliable and user-oriented information, inspiring
our audience with passionate journalism, innovative products and the joy of experimentation.
4
W E LT. D E
SOCIAL MEDIA AND WELT
over 500,000 follower1 over 1 million follower 2 over 1.3 million follower3
WELT INSTAGRAM WELT FACEBOOK WELT TWITTER
• high advertising impact • high credibility & reach • Twitter as a direct channel to an
• sponsored posts and stories reach • combine your product with our older and educated target group
target group within feed strong journalistic offers • high reach, engagement und
• targeting • highlighted posts via „Handshake“ interactions
• full service via in-house agency • targeting and high CTR • cross device targeting
5 1) Instagram 01/2021 2) Facebook 01/2021 3) Twitter 01/2021
W E LT. d e v s . S p i e g e l . d e
COMPETITORS IN COMPARISON
Ø MOTHLY UNIQUE USER 2020
30
26.52
25.57
WELT.de IS AHEAD
OF ITS COMPETITORS
25
20
17.55 17.19
16.55
15
10
8.51
In 2020 WELT.de had an average of 26.52 million unique
5
user per month. With this amount WELT.de is ahead of its
competitors Spiegel.de, Süddeutsche.de, FAZ.net, ZEIT
0 ONLINE und Handelsblatt.de.
UNIQUE USER IN MILLION
WELT.de DER SPIEGEL Süddeutsche.de
FAZ.NET ZEIT ONLINE Handelsblatt
6 Source: daily digital facts 01/28/2021 / horizontal evaluation of the period, basis: 16 years and older
ICONIST
ICONIST is the overarching luxury and lifestyle channel
on WELT.de and in the News App. In WELT 2.32 MILLION
UNIQUE USERS1
Edition, ICONIST is an integral part of the mixed section
"Schönes Leben“*. ICONIST sees itself as a source of
inspiration for style- and quality-conscious users. 4.50 MILLION
PAGE IMPRESSIONS2
7 1) AGOF daily digital facts, Basis: Digital TEE, digital users aged16+ (61.017 mill.); single month march 2021; data retrieval of: 12
March 2021; 2) IVW March 2020
* translation = pleasant life
OUR HOMEPAGE 8
W E LT H O M E P A G E
HOMERUN
Receive a maximum reach with our 24h fixed
placement on WELT.de and a guaranteed
viewability with large-sized formats.
1.5 million guaranteed ad impressions
9
W E LT H O M E P A G E
HOMERUN PROGR AMMATIC
PAY WHAT YOU GET!
By booking WELT HomeRun Basic (Programmatic
Guaranteed) automatically via Your DSP1, You will
Il
pay only the actually delivered AIs2.
We exclusively guarantee the daily reach of
WELT.de homepage.
You will pay maximum 1,725,000 AIs on weekdays
and maximum 3,450,000 AIs on the Power WE.
You will not have to pay more AIs than those
indicated as maximum number.
10 1) “DV360" (formerly DMB) must be used as the DSP.
2) No subsequent delivery of underdeliveries, max. paid volume is 115% in the case of overdelivery (1,725 mill. AIs capped).
All rates plus VAT, where applicable. Subject to alteration and printing errors.W E LT H O M E P A G E
HOMERUN + PORTALRUN
Do not miss this great chance book
homepage, as well as the entire
portal (ROS) for one day!
Daily fixed placements on WELT.de
secure maximum attention.
4 million guaranteed ad impressions
11 No guaranteed exclusivity on the ROS placementOPULENT STAGINGS 12
W E LT H O M E R U N D E LU X E
BILLBOARD + DOUBLE DYNAMIC SITEBAR
With this advertising format you are always
in the user's field of vision. The billboard
is placed above the navigation bar.
The dynamic sitebars connect to the
billboard and are sticky so they scroll along.
13W E LT H O M E R U N D E LU X E
FIREPLACE + BILLBOARD
With this ad format, you can be sure to make a
grand entrance. On the billboard placed under
navigation, an additional advertising message
can be placed right at the users’ field of vision.
When scrolling, the sidebars of the fireplace
can run along with the content.
14W E LT H O M E R U N D E LU X E
CURTAIN DROPPER
Big! Bigger! Curtain Dropper!
This advertising innovation will surely be
remembered by every user. The ad drops over
the content like a curtain and stays there for 5
seconds.
Due to an FC=1 per day, an additional
billboard must be delivered to ensure the
visibility of your campaign for the rest of the
day.
15W E LT H O M E R U N D E LU X E
VIDEO WALL
Do you have high-quality video content
that you want to present to a large audience?
The WELT video wall is just right for you then.
The video automatically starts playing in
the background while the homepage loads.
By hovering over the billboard, your
ad expands over the WELT.de content and
closes via a close button.
16W E LT H O M E R U N D E LU X E
CINEMATIC AD
The Cinematic Ad dynamically adapts to the
browser width.
The ad is screen-filling and placed directly
under the navigation. Thus it is in the direct
field of view of the user.
The Cinematic Ad is also an attention seekin
mobil format: as a slider in the medium
rectangle slot.
17W E LT H O M E R U N D E LU X E
TAKE OVER
Our TakeOver Ad integrates a large image into
website background
This background is always visible on the entire
page, as these areas are designed to
Il be transparent
This way the ad stays permanently within users’
viewing area.
18EXCLUSIVE PLACEMENTS 19
E X C LU S I V E P L A C E M E N TS
WELT RUN
your advertising
The WELT Run bundles all relevant channel
start pages and article pages into a single
product.
your advertising By placing you exclusively where the attention
of our WELT users is highest, we guarantee
optimal viewability and maximum engagement.
2.5 million guaranteed ad impressions
20E X C LU S I V E P L A C E M E N TS
FIRST CONTACT
Ihr
yourWerbemittel
advertising
Addresses all cross-entry users on their
first contact with Welt.de. Each article
your advertising page functions as a potential entry page.
First Contact can also be booked as ideal
supplement to HomeRun.
1 million guaranteed ad impressions
21E X C LU S I V E P L A C E M E N TS
CONTENT PRESENTING
Do not miss the chance to be exclusive
presenter in one of our high-quality channels!
Presenting package multiscreen:
Fireplace (desktop), Medium
Rectangle (multiscreen) and Your brand’s logo
(multiscreen) are
long-term integrated above each page of the
channel1,2.
Each channel presenting is individually
calculated, depending on the reach
of the respective channel.
22 1) Additional formats on request.
2) The formats Fireplace plus Billboard will be used in ICONIST ChannelE X C LU S I V E P L A C E M E N TS
DECISION MAKERS
HOMEPAGE BUNDLE
− Top reach in our decision maker target group
− Price/performance: Lower gross CPM compared to
IQ-Roadblock Quality News
− Reaching of a high number of decision-makers as
high-income target group
− All Media Impact decision maker environments with one
booking
− Maximum attention level in just one day
2.3 mill. guaranteed AIs / Day
23 1WELT.de, Finanzen.net and Business Insider umulated: Billing based upon reaching of total AIs volume of package -
Not all items of package must contribute to the fulfillment of the total AI volume.
Subject to alteration and printing errors.E X C LU S I V E P L A C E M E N TS
TARGETING OF DIGITAL
More Subscribers
WELT SUBSCRIBERS
over 130.000 WELTplus subscribers 1
More depth. More backgrounds. More WELT.
WELTplus offers more:
The digital subscribers are given access to exclusive
More Heavy User
content from Welt.de, and you as a customer have exclusive
65% of the subscribers are Heavy User 2 access to our subscribers.
Our subscribers intensively consume the content on
WELT.de and read the articles with a particular attention.
Furthermore, the have an above avarage income. Thus,
they are an especially valuable target group.
More read articles
Heavy User with a subscription read 120 articles/ month
24 1WELT.de, Finanzen.net und Business Insider; Sammelvolumen: Abrechnungsrelevant ist das Erreichen der Gesamt-AI
des Paketes - nicht alle Positionen des Paketes müssen zur Erfüllung der Gesamt-AI beitragen.
1) IVW August 2020
2) Own analysisINDIVIDUAL INTEGRATION 25
I N D I V I D U A L I N T E G R AT I O N
WELT BR AND CONCEPTS
With a WELT brand concept, you benefit from the credibility of the brand WELT. The design in the "look and feel" of our titles
translates your message into the language of our readers and users. With the exclusive use of brand logos, you transfer
this message to your products and to the PoS. Adress your consumers with our high reach and attention-grabbing staging.
26I N D I V I D U A L I N T E G R AT I O N
THEME SPECIAL
THEME SPECIAL
THEME SPECIAL
YOUR
ADVERTISING ADVERTISEMENT
THEME SPECIAL LOGO
Fixed logo placement on the homepage Billboard* Placement on theme stage Advertorial integration on the homepage
The theme special stage will receive a prominent The topic special summarizes the editorial articles on Optional: integration of advertorials on the homepage
placement on the homepage, where you, as the sender the topic on one stage. Your company is clearly within the topic stage. Your advertorial includes a
of the stage, will be clearly in focus with your logo. positioned as a brand via billboard. product-centric story with clear buying messages and
Readers will be guided through appropriate articles on purely promotional content that is largely determined by
the theme special. you.
27 Exemplary representations,
*Other formats on requestI N D I V I D U A L I N T E G R AT I O N
TOPICS 1
WELT thematic focus for the year 2021
• IAA – Special
• travel – Special
• health
• finance / insurance
• sustainibility
• fitness and health
• profession and career
• Medium-sized enterprises
• family, education
• new mobility
• smart living
28 1) more topics on requestI N D I V I D U A L I N T E G R AT I O N
WELT VERTICALS
FOOD
FINANCE
SMART
LIVING
TRAVEL MOBILITY MEDIUM-SIZED HEALTH
ENTERPRISES
29I N D I V I D U A L I N T E G R AT I O N
WELT VERTICALS
Your Advertising media
surface
editorial WELT launches new editorial, digital verticals on
environment various own competence topics. The verticals will become
an integral part of WELT.de and will in future be focusing on
all topics that the respective industry sector.
Brand Story/ Do not miss the chance to become exclusive,
Advertorial strategic partner of our new vertical with a powerful
strongly integration of Your own content and media.
An individual mix of integration, specifically tailored to Your
needs, is possible.
30BRAND
STUDIOS
31A X E L S P R I N G E R B R A N D ST U D I O S
OUR SUCCESS FORMULA FOR CONTENT MARKETING
Journalists, video producers, digital strategists & social media experts translate
your brand goals into tailored storytelling and 360-degree campaigns
with maximum advertising impact.
PUBLISHER-DNA RELEVANT RANGE REAL SUCCESS KPI
The best storytellers develop real We reach your target groups in secure environments Our campaigns are continuously
success stories for strong brands. with maximum reach on all screens, optimised and success made
We think user-first - Your target devices & platforms. transparent and measurable.
group will love it. We are everywhere, where Germany is digitally at home. We deliver the results, Your brand needs.
32BR AND STORY
Brand storytelling with journalistic narrative
competence. Individually conceived stories with
elaborate storytelling elements, videos, graphics.
Focus: On the USP of the brand with native approach
Guaranteed: Page views
Extension to print possible
Examplary visualization of an Advertorial
ADVERTORIAL
Advertising ad in “look & feel” of the respective media
brand. Integration of Your content into stories
about Your products & selling messages.
Focus: On client’s product and content
Guaranteed: Ad Impressions
Extension to print possible
33
Brand Story: Visualisation example.A X E L S P R I N G E R B R A N D ST U D I O S
BR AND STORY
The best journalists and photographers from our Brand
Studio editorial team will individually translate Your topic into
an exciting and informative story. Our reporters go out, do
on-site research, take pictures, film and stage Your topic in
the style of Germany’s N°. 1 leading medium.
The result are stories that matter to the whole of
Germany, stories generating real emotions.
The best: The client is here the director - All steps from the
idea to realisation are coordinated 1:1.
34 Examplary VisualizationO U R L AT E S T B R A N D C O N C E P T B Y W E LT
WELT DIALOG
− Your own message: WELT DIALOG carries Your competence, Your
agenda and Your message as large-surface interview on welt.de, in WELT
and in WELT AM SONNTAG. With exclusive placement, as well as with
guaranteed success: This content will be read ten of thousands of times.
We can promise and prove this.
− With a jointly developed catalogue of questions, You provide information
about all Your most relvant topics, highlighting Your company‘s expertise.
Your brand is recommended as a reliable and competent partner for the
post-lockdown phase.
OPTIONAL
− Presenting Your competent answers all around a current topic in a
moderated live chat on welt.de, including announcement on welt.de, in
WELT and WELT AM SONNTAG, as well as in social media. After that, the
chat is edited as article. Here, too we guarantee a high number of views.
35 Example
*additional costs: 4,000€ for live-chat-variantA X E L S P R I N G E R B R A N D ST U D I O S
BR AND STORY
PACK AGE S PACK AGE M PACK AGE L
30,000 50,000 100,000
guaranteed views guaranteed views guaranteed views
90,000.-- 125,000.-- 200,000.--
EUR1 gross EUR2 gross EUR3 gross
Traffic supply with: − Native Home Teaser 4
− Cross- links in Brand Stories
− Social Teaser (Facebook & Instagram)
36 Plus creation costs : 1 package S 8,000.-- €; 2 package M 10,000.-- €; 3 package L 12,000.-- € (neither discounts, nor agency commission can be granted on such costs) 4
Surfaces will be individually selected according to Brand Story. Not all placements available. All rates, plus VAT, where applicable. Subject to alteration and printing errors.A X E L S P R I N G E R B R A N D ST U D I O S
ADVERTORIAL
Product centered story with clear selling messages in
an individual publisher look & feel.
Do not miss the chance to position your products into the
market, promoting sales with our advertorial.
Integration of picture galleries and videos presenting
Your products in a particularly stylish and elegant way.
Possible content: Competitions and prizes can be
communicated, brand logos, product logos, advertising
spots or “making of” stories can be integrated.
PACK AGE S
4 mill. guarenteed AIs
25,000.-- EUR gross.
1
37 Visualisation example.
1Plus creation costs of 3,000.-- €. Neither discounts, nor agency commission can be granted on such costs.
All rates plus VAT, where applicable. Subject to alteration and printing errors.A X E L S P R I N G E R B R A N D ST U D I O S
PRODUCT STORY
Product-/brand centred storytelling with journalistic
competence, ideal for products needing explanation, to
present new features, as well as current offers by our
partners.
FOCUS ON YOUR PRODUCT
Performance and awareness at the centre
of our story
GUARANTEED PERFORMANCE
Gauaranteed ad impressions & article views.
FULL SERVICE
Our inhouse creative team creates, in close cooperation
with clients, teasers, as well as ad formats.
38A X E L S P R I N G E R B R A N D ST U D I O S
PRODUCT STORY
PACK AGE M PACK AGE L
4,700,000 8,400,000
guaranteed AIs guaranteed AIs
12,000 23,000
guaranteed views guaranteed views
47,000.-- 70,000.--
EUR1 gross EUR2 gross
39 Plus creation costs: 1Package M 6,000.-- €; 2Package L 8,000.-- €. Neither discounts, nor agency commission can be granted on such costs. All rates plus VAT, where applicable. Subject to alteration and printing errors.PODCAST 40
P O D C A STS – FA C TS & F I G U R E S
FROM NICHE PRODUCT TO TREND N °1
More than 40 mill. People 20 mill. people in Germany
in Germany know podcasts have listened to podcasts during
the past 12 months
58% of German podcast listeners
are aged between 14 and 34
15 mill. Germans
listen to podcasts
on a regular basis
Sources: ARD/ZDF-Online survey 2018/19 – Spot on Podcast
41 German population, aged 16+ / Infinite Dial Germany
Online-Audio-Monitor (OAM) 2020A D V E R T I S E R S ’ P AT H TO S U C C E S S
THE ADDED VALUE OF PODCAST ADVERTSING
The consumption of audible content such as podcasts continues to grow, which means that
relationships between customers and brands are significantly shaped by sound experiences.
EFFECTIVENESS ACCCESSIBILITY TARGET GROUP
Podcast ads generate up to 4.4 times Audio is on when screens are off! The average user of mobile applications already
better brand recall than other digital ads. spends more than 65 minutes a day
Podcasts make advertising messages particularly
with digital audio content.
The purchase intention of people, who listened present, extending customer journey
to a podcast ad increases by an average to very attractive touchpoints, which cannot Podcast play a major role in this, which means,
of 10 per cent. otherwise be reached. podcast listeners offer an enormous potential
as customers.
Sources: IAB - Digital Audio Buyer‘s Guide 2019 – 2.0
42 Nielsen Digital Media Lab – Podcast Sponsorship Effectiveness 2018O U R P O D C ATS - P O R T F O L I O
A WIDE CHOICE OF TOPICS
PODCASTS
up to
500,000
streams/downloads per month*
43
* Cumulated across all relevant podcast platforms incl. aggregators.A B U S I N E S S & E C O N O M Y P O D C A ST B Y W E LT
Diffusion
DEFFNER & ZSCHÄPITZ across all platforms
▪ Spotify
▪ Apple Podcast
▪ Deezer
▪ Google Podcast
▪ Smart Speaker
Ø 28,000 streams/downloads* ▪ WELT Online website
per episode
60 minutes Target Group
▪ 85% men
▪ Age: 23-44
weekly | on Tuesdays ▪ Heads of household
▪ Decision makers
Ad
Advertising Options
Format: Business & Finance ▪ Presenter
▪ Pre-roll
To be able to join the conversation, listening to them is clearly a must. They are like
▪ Mid-roll
real life, like optimist and pessimist, like fire and water and they are professionals. ▪ Post-roll
In our weekly WELT podcast, editors Dietmar Deffner and Holger Zschäpitz discuss ▪ Closer
and argue about current economy- & business topics.
Listen now!
44 * Cumulated across all relevant podcast platforms incl. aggregators and Alexa Smart Speaker retrievals.
Reach may vary according to podcast episode.A P O D C A ST B Y I C O N I ST
Diffusion
THE REAL WORD across all platforms
− Spotify
− Apple Podcast
− Deezer
− Google Podcast
− Smart Speaker
Ø 6,000 streams/downloads* − WELT Online Website
paer episode
Target Group
30 - 50 minutes
− 89% women
− 11% men
weekly | on Sundays − 1Age: 18-40
− Well educated people, with sense
of humor
Ad − Everyday heroes
Advertising Options
Format: Society, culture & fashion − Presenter (at beginning and end)
− Pre-roll
THE REAL WORD is a podcast, in which all the really important questions of everyday − Mid-roll
life and pop culture are discussed: Why should women stand by their ambition? − Post-roll
How do long-term relationships stay happy? Why do designers print political slogans − Closer
on T-shirts - and what can we learn from the “TV Bachelor”?
Listen now!
In short: THE REAL WORD is about love, real life and society – upclose and personal,
as well as useful.
45 * Cumulated across all relevant podcast platforms incl. aggregators and Alexa Smart Speaker retrievals.
. Reach may vary according to podcast episode.T H E D A I LY STO C K - E X C H A N G E R E P O R T B Y W E LT
Diffusion
ALLES AUF AKTIEN across all platforms
− Spotify
− Apple Podcast
− Deezer
− Google Podcast
− Amazon Music
Ø 20,000 streams/downloads* − WELT.de
per episode − And wherever podcasts
are available
10 minutes Target Group
− 79% men
− Age: 18-59
Monday - Friday | 07:00H
− Heads of household
− Decision makers
Ad
Format: Business & Stock Exchange Advertising Option
− Presenter & closer
A daily stock market report from our WELT economics editorial team. Every morning, at
(fixed sponsoring partner)
07:00H the business- and finance journalists Moritz Seyffarth and Holger Zschäpitz
talk here about the most relevant news on the markets, as well as about the financial
topic of the day. In addition, every day an inspiration to make life easier is provided.
Listen now!
In just ten minutes, everything one needs to know about shares, ETFs, funds and
successful investing is covered… Both for experienced investors and newcomers.
* Cumulated across all relevant podcast platforms incl. aggregators and Alexa Smart Speaker retrievals.
46
Reach may vary according to podcast episode.A D V E R T I S I N G P L A C E M E N TS I N TO AU D I O T R A C K
PARTNERINTEGR ATION INTO PODCAST
Native audiostream integration
Pre-roll, mid-roll or post-roll of 30-60 seconds
− With native audio integration, our partners are presented
with their own words and the brand, the product
or the offered service are advertised.
Presenter and/or Closer
− Mention of podcast sponsoring with a presenter and/or
a closer, at the beginning and end of podcast
− 5 -15 seconds. Presenter Pre-Roll Mid-Roll Post-Roll Closer
PLEASE CLICK HERE FOR AUDIO
EXAMPLE
47BOOKING PROCEDURE
NEXT STEPS
− Kick-off call with the client
− The client is presented a choice of various native
integration ideas for selection
− Lead time for coordination of production: About 3 weeks
− 6 weeks after start of podcast episode, the client recieves a reporting
concerning podcast streams**.
Only if advertising space is still available in the selected period of time.
48 **Streams or downloads refer to the sum of completed streams or downloads.BRANDED
PODCAST
49B R A N D E D P O D C AST
YOUR OWN PODCAST
BRANDED PODCAST PODCAST STORY PODCAST HUB
New production of a Editorial teaser texts for each A microsite on website, which
four- or eight-episodes podcast episode, including contains all podcast stories, with
podcast series prominent integration of the focus on Your branded podcast.
with co-branding respective branded podcasts. Integration into navigation
by WELT and client. of website throughout campiang run.
50B R A N D E D P O D C A ST
TURNING YOUR
BRAND INTO
TALK OF TOWN
In close cooperation with our clients, we produce a podcast series
consisting of 4 or 8 episodes.
The focus will be on Your company and Your product!
We guarantee calls with traffic feeds and with our own traffic management.
Effect: Users are led directly to Your podcast, all the need to do
is to press the play button.
BRANDED PODCAST
Your podcast runs on WELT, as well as on "Spotify", "Apple Podcasts“
and many more.
Traffic is led via deep link directly to Your podcast or podcast hub on WELT
or playlist of the individual episode of one of the podcast networks (50:50).
All steps from idea to realisation are coordinated with You 1:1.
AddOn Sponsored Podcast: Cross-media promotion via the existing
podcasts by WELT:
We advertise Your podcast series in our brands’ podcasts with integrations
such as pre-roll, mid-roll, post-roll or presenter spot.
51A STO R Y A B O U T YO U R P O D C A ST PODCAST STORY Each episode of Your branded podcast is accompanied by a matching story in WELT style. Readers of each podcast story find here a preview of the respective episode and their interest and wish to listen is awakened! The stories are focused on the Branded Podcast episodes. 52
A M I C R O S I T E F O R YO U R B R A N D E D P O D C A ST
PODCAST O U R P O D C AST H U B W I T H I N T E G R AT E D
B R A N D E D P O D C AST PROV I D E S YO U R C O M P A N Y
W I T H A N I D E A L A N D I N N OVAT I V E
B R A N D I N G I N ST RU M E N T
HUB
A Podcast Hub is an innovative microsite on WELT.de. It consists of Your
podcast stories, focusing on Your branded podcast.
Traffic feed via different advertising banners, which are optimised through
A/B testing over the entire campaign duration.
Integration of podcast players into Your branded podcast (available on all
popular podcast platforms such as Spotify and Deezer) within the stories
and on hub.
The Podcast Hub is integrated into navigation throughout the entire
campaign duration. Integration of promotional banners with external linking
to the required landing page.
A duration of at least 4 weeks and 4 or 8 podcast stories are possible.
Traffic is evenly distributed to podcast stories.
53CONTACT 54
MEDIA IMPACT
CONTACT
MEDIA IMPACT Media Impact GmbH & Co.KG
Axel-Springer-Str. 65
10888 Berlin
UNIT MANAGER Isabell Dillenkofer
W E LT D I G I TA L & C U S T O M Mobil: 0 151 / 18893721
BRANDS E-Mail: isabell.dillenkofer@axelspringer.com
55C O N TA C T
DIGITAL INTERNATIONAL
SALES SALES
General Director Digital Sales Director Digital Sales Nord/Ost Director International Sales
Media Impact GmbH & Co.KG Media Impact GmbH & Co.KG Media Impact GmbH & Co.KG
Benedikt Faerber Emily Mierendorff Fellin Wolter
Zimmerstraße 50 Zimmerstraße 50 Zimmerstraße 50
10888 Berlin 10888 Berlin 10888 Berlin
Tel.: +49 (0) 151 64 17 30 34 Tel.: +49 (0) 151 44047127 Tel.: +49 (0) 151 440 470 64
benedikt.faerber@axelspringer.com emily.mierendorff@axelspringer.com fellin.wolter@axelspringer.com
Director Digital Sales West Stellv. Director Digital Sales Nord/Ost UK/US/France
Media Impact GmbH & Co.KG Media Impact GmbH & Co.KG Media Impact GmbH & Co.KG
Sven Heintges Jörn Brauner Patricia Meier Woster
Neuer Zollhof 1 Axel-Springer-Platz 1 9 Wimpole Street
40221 Düsseldorf 20350 Hamburg 3rd Floor London W1G 9SG
Tel.: +49 (0) 151 58451106 Tel.: +49 (0) 151 44047716 United Kingdom
sven.heintges@axelspringer.com joern.brauner@axelspringer.com Tel.: +44 (0) 207 836 43 13
patriciameier@axelspringer.co.uk
Director Digital Sales Mitte/Südwest Director Programmatic Business Italy
Media Impact GmbH & Co.KG Media Impact GmbH & Co.KG Axel Springer Media Italia S.r.l.
Philipp Matschoss Alexander Wieghard Laura Ferri
Gerbermühlstraße 9 Zimmerstraße 50 Via Leopardi No 22
60594 Frankfurt/Main 10888 Berlin IT-20124 Milan
Tel.: +49 (0) 151 44619898 Tel.: +49 (0) 160 90455837 Tel.: +39 (0) 2 43 98 18 65
philipp.matschoss@axelspringer.com alexander.wieghard@axelspringer.com laura.ferri@axelspringer.com
Unit Manager Digital Sales Mitte/Südwest Senior Manager Brand Partnerships Sports
Media Impact GmbH & Co.KG Betting
Daniel Seiler Media Impact GmbH & Co.KG
Zeppelinstraße 116 Lena Catherine Sachse
73730 Esslingen Zimmerstraße 50
Tel.: +49 (0) 151 16157006 10888 Berlin
daniel.seiler@axelspringer.com Tel.: +49 (0) 151 44 04 7675
lena.sachse@axelspringer.com
Director Digital Sales Süd
Media Impact GmbH & Co.KG
Daniel Maubach
Theresienhöhe 26
80339 München
Tel.: +49 (0) 151 12446577
daniel.maubach@axelspringer.com
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