Massachusetts Clean Energy Industry Report
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Massachusetts Clean Energy Industry Report 2 0 1 3 Prepared for the Massachusetts Clean Energy Center by BW Research Partnership 50 Mill Pond Drive, Wrentham, MA 02093 | T (617) 395-8898 | www.bwresearch.com
Table of Contents Letter from MassCEC CEO Alicia Barton ii Acknowledgments iv Introduction 1 Key Findings of the 2013 Massachusetts Clean Energy Industry Study 2 Industry Overview 7 The Clean Energy Sector Is a Large Component of the Massachusetts Economy 7 Clean Energy Employers in Massachusetts Continue to Grow Rapidly 8 Clean Energy Job Growth Has Been Fueled by Business Creation 9 Clean Energy Workers Spend Most of Their Time Supporting Clean Energy 9 Clean Energy Is Responsible for a Significant Share of Respondent Company Revenue 10 Small Businesses Continue to Play a Key Role in the Clean Energy Sector 10 Clean Energy Firms Are Growing in All Regions of Massachusetts 10 Clean Energy Crosses Many Traditional Industry Lines 11 All Technology Areas Are Growing 12 Solar Energy Is a Bright Spot in the Massachusetts Renewable Energy Sector 14 Business Climate Findings 15 Clean Energy Capital Snapshot 21 Detailed Workforce Findings 27 Conclusions 32 Appendix A: Research Methodology 34 Appendix B: Capital Trends Data 36 2013 Massachusetts Clean Energy Industry Report i
Letter from MassCEC CEO Alicia Barton I am pleased to report that, for the third straight Energy Center (MassCEC) five years ago on Au- year, the Massachusetts clean energy economy gust 13, 2008. is growing. The 2013 Massachusetts Clean Energy Industry Report shows clean energy jobs At MassCEC, we are dedicated to growing the grew by 11.8% from 2012 to 2013, following clean energy sector from the ground up. We 11.2% growth the year before and 6.7% growth do this by assisting early-stage companies with in 2011. In just the past two years, clean energy funding for research and by targeting invest- sector jobs have grown by 24% overall. This suc- ments at companies that aim to create jobs here cess in growing clean energy jobs is defying na- in Massachusetts. We work with schools, non- tional and global economic trends and puts Mas- profit groups and businesses to develop clean sachusetts squarely on the global map as a leading energy job training programs and we fund in- clean energy economy. ternships so the next generation of clean ener- gy workers is prepared to step into the jobs of Established in 2011, our Massachusetts Clean tomorrow. We offer rebates and incentives for Energy Industry Report seeks to gauge the size renewable energy projects that help create the and growth of clean energy sector employment markets for Massachusetts-made technologies. and businesses across Massachusetts. This year’s And we are building the infrastructure to ensure report provides further evidence that this re- Massachusetts’ clean energy leadership into the markable rate of growth hasn’t occurred by ac- future. cident—it’s by design. The seeds were sown for sweeping clean energy economic development As a result of these efforts, there are now 79,994 policies when Governor Deval Patrick signed the Massachusetts clean energy workers and 5,557 Green Jobs Act creating the Massachusetts Clean clean energy firms operating in Massachusetts. ii
And employers are “bullish” about continued growth in For the first time, this year’s report provides a detailed the year to come. report on the business climate for clean energy firms and reports a high level of business confidence. The employ- Stemming from Massachusetts’ unparalleled access to ers surveyed provided detailed feedback that will help financial and intellectual capital, some of the largest Massachusetts policymakers continue to implement poli- gains in employment came from early-stage clean en- cies that are tailored to meet the needs of this rapidly ergy innovation firms entering the market. Engineering growing field. and research jobs grew by 32.4%. Manufacturing and assembly jobs rose again this year as well, by an impres- The 2013 Massachusetts Clean Energy Industry Report is sive 20.6%. clear evidence that Massachusetts’ nation-leading invest- ments in clean energy are paying off. With its continued And we’re seeing this growth across the state, with the projected growth, the clean energy sector is poised to join southeastern region rebounding from a period of decline the Commonwealth’s other marquee industries including from 2011 and 2012 to become the fastest-growing re- life sciences, financial services and information technol- gion of the Commonwealth in terms of clean energy ogy in the years to come. employment with a 14.3% increase from 2012 to 2013. Small, independent contractors were a major driver of It’s up to us to keep up the pace. Now is no time to let up. growth in Central and Western Massachusetts. The Massachusetts clean energy workforce is also ex- pected to grow more diverse. Women now make up ap- proximately 21% and racial or ethnic minorities make Alicia Barton up 14% of Massachusetts’ total clean energy workforce. Chief Executive Officer 2013 Massachusetts Clean Energy Industry Report iii
Acknowledgments The 2013 Massachusetts Clean Energy Industry Photo Credits Report is the result of an extensive research pro- Thanks are due to the following Massachusetts cess that included a survey of more than 1,200 clean energy firms, who allowed us to feature respondents. MassCEC would like to thank all their photos in the report: CoolChip Technolo- of the respondents for engaging with us to gather gies, Conservation Services Group, and Phil- this important data. Researchers could only gath- lips Lightolier. In addition, thanks to Stephanie er these data because of each respondent’s willing- Stoops for her photography and collation of ness to generously share their time and insights. these photographs. The publication of this report would not have been possible without the hard work and dedica- tion of the following individuals: BW Research Team ■■ Philip Jordan, BW Research ■■ Kevin Doyle, Green Economy ■■ Gordon Carr, GMC Strategies ■■ Jamie Barrah-Burtoft, BW Research ■■ Josh Williams, BW Research ■■ Ryan Young, BW Research MassCEC Staff ■■ Martha Broad ■■ Sally Griffith ■■ Tamika Jacques ■■ Jeremy McDiarmid ■■ Arthur Natella ■■ Sasha Varasano iv
Introduction M assachusetts has a long history of tech- able, and bridge the gap between basic energy nological innovation. Its world-class research and developmental and industrial inno- universities, access to capital, deep vation. At the same time, the Bay State has sig- legal and financial services sectors and strong nificantly increased its production of renewable public policy commitments have kept it at the energy, with an 85-fold increase in installed solar forefront of the 21st Century economy. As much capacity in just under seven years. Furthermore, of the nation emerges from a deep economic re- between 2007 and 2013, Massachusetts experi- cession, Massachusetts has fared better, thanks to enced a 157% growth in electric energy savings its diverse mix of industries and its ability to em- from energy efficiency measures. brace change. No sector demonstrates the Com- monwealth’s competitive advantages better than With such a solid track record of performance on its clean energy sector. renewable energy and energy efficiency measures, it is no surprise that the Massachusetts clean en- Among recent recognition of its accomplish- ergy sector continues to grow. Since 2011, our ments, the Commonwealth received a No. 1 independent analysis of employer data has shown ranking from the 2013 U.S. Clean Tech Leader- that Massachusetts has a strong and growing ship Index, in the Capital category, reflecting a clean energy sector, with a diverse base of compa- nation-leading level of private investment activ- nies that conduct activities across the entire spec- ity, as well as our abundance of human and intel- trum of the value chain and clean energy tech- lectual capital. Massachusetts-based companies nologies. This is the third report released by the have competed for and received 17%—or $90.5 Massachusetts Clean Energy Center (MassCEC) million—of the federal dollars awarded through as part of its requirement to conduct an annual the U.S. Department of Energy’s ARPA-E pro- accounting of the clean energy industry in Mas- gram, which is devoted to advanced energy re- sachusetts. As with any longitudinal research search projects that are transformational, sustain- study, each year presents new trends – and new Introduction | 2013 Massachusetts Clean Energy Industry Report 1
KEY FINDINGS OF THE 2013 MA CLEAN ENERGY INDUSTRY REPORT energy sector crosses over so many different tra- ■■ 5,557 clean energy firms ditional industries, and because most tradition- al labor market reports often do not count the ■■ 79,994 clean energy workers small startup firms that do not have established payrolls. Examples of other sectors’ employ- ■■ 1.9% of total workers in the ment include healthcare (including doctors’ of- fices, hospitals, ambulatory care, etc.) at 462,362 Commonwealth workers,1 construction, at 169,198 workers,2 bi- ■■ 11.8% employment growth rate opharma at 56,462 workers,3 information tech- nology at 151,025 workers,4 and financial and from 2012 to 2013 insurance services at 177,567 workers.5 When the studies commenced in 2011, the Mas- questions to answer. In response to questions sachusetts clean energy sector employed 64,310 raised in previous years’ efforts, the 2013 study clean energy workers across renewable energy, dramatically expands the scope of the research, energy efficiency, alternative transportation, car- by adding employer feedback regarding the busi- bon management and other related technologies. ness climate and detailed workforce needs of The 2012 report found a quickly growing sector, Massachusetts clean energy companies, together with employment growth of 11.2%, representing with a clean energy capital snapshot. This report over 7,000 additional clean energy jobs. The in- includes a summary of these expanded findings. formation collected this year continues to update and expand our knowledge of the Massachusetts Since 2011, three themes have emerged as the clean energy sector, which now stands at just un- key to employers’ ability to meet customer de- der 80,000 workers. mand and grow their businesses: 1) supportive public policies; 2) a well established culture of in- As with the previous studies, this 2013 report is novation and entrepreneurship; and 3) an educa- based on survey data gathered directly from clean tion system that helps produce a highly talented energy employers in the Massachusetts. Unlike workforce. These assets, coupled with continued other studies, this report does not rely solely on growth in demand for cleaner energy goods and databases of known employers—those organiza- services, have led to an emerging sector that is on a path similar to the Commonwealth’s other mar- quee industries including life sciences, financial services and information technology. 1 EMSI Class of Worker, 2013.2 2 Id. Comparison to other sectors in Massachusetts 3 http://www.massbio.org/news/397-massachusetts_continues_to_ helps frame the clean energy sector in terms of its lead_biopharma_industry/news_detail size and scope. Direct comparisons are difficult 4 EMSI Class of Worker, 2013.2 (and serve only as examples) because the clean 5 Id. 2 Introduction | 2013 Massachusetts Clean Energy Industry Report
tions that are members of industry associations, A further advantage of the comprehensive survey have signed up for various clean energy incentives method used in this report is a reduced reliance on or programs or have been otherwise identified as models to estimate employment. Most clean en- conducting clean energy work. While known- ergy employment studies rely on assumptions and employer lists are important, analyses based solely economic models that estimate employment based on such lists can undercount clean energy workers on revenue. Studies have shown that economic because they miss the large number of companies models and the assumptions they require at the engaged in clean energy work that have not yet state and local level are low-cost fallback options been identified as part of the sector. but are not as accurate as direct survey methods.7 Finally, the wide-ranging interviews conducted for In addition to understanding the known em- this report allowed for in-depth employer infor- ployers, a truly comprehensive accounting of the mation to be captured from a broad cross-section clean energy economy requires collecting infor- of stakeholders in the clean energy industry. mation on the thousands of companies that are conducting clean energy activities as part of their As with previous years, surveys were administered business, but are not identified in any database online and by telephone to a list of known clean of clean energy firms. At the end of 2012, there energy employers, as well as to a representative, were more than 5,000 plumbing, heating, venti- stratified, clustered sample8 of companies across lation and air conditioning (HVAC), and electri- the entire Commonwealth. This sample includes cal contractor establishments in Massachusetts.6 the primary value-chain industries such as agricul- Many of these have a clean energy aspect to their ture, construction, manufacturing, wholesale trade business, yet few appear in any known clean ener- and research and development (R&D). While gy database. Therefore, it is important to develop some supportive industries, such as financial ser- a methodology that can determine the number vices and law firms are included in the known list of firms in industries like these that are active in of employers, these firms are not targeted in the clean energy and the number of their workers random sample outside of the known universe of that support clean energy activities, particularly clean energy activity. This same method of em- in order to understand the distinct needs of these ployer identification was used for the 2011 and more traditional and often “population-serving” 2012 report, allowing us to effectively and consis- companies that manufacture, sell, install, and tently compare data across time and to expand the maintain existing clean energy products for the baseline of data for future comparisons. local market. Many other surveys simply cannot devote adequate time and resources to make the tens of thousands of inquiries necessary for such rigorous data collection. 7 See generally, http://www.edrgroup.com/pdf/iowa-energy-econ- part1.pdf, at p. 8-9 (1995) and http://www.nrel.gov/analysis/ jedi/limitations.html (2012) 8 See http://support.sas.com/rnd/app/da/new/801ce/stat/chap13/ 6 Economic Modeling Specialists, Inc., Complete Data 2013.2 sect13.htm. Introduction | 2013 Massachusetts Clean Energy Industry Report 3
For the purpose of this report, a clean energy firm is defined as an employer engaged in whole or in part in providing goods and services related to renewable energy, energy efficiency, alternative transportation, and carbon management. Clean energy workers are defined as spending at least a portion of their time supporting the clean energy aspects of their businesses. The data presented in this report result from di- sachusetts economy. The growth pattern, while rect feedback from over 1,200 Massachusetts em- impressive in its own right, is even more mean- ployers. Over the past three years, the research ingful because it is in a different form this year team attempted approximately 59,550 telephone than in previous years. In 2012, the bulk of the calls and sent over 17,000 emails to employers. employment growth was due to existing compa- The level of sampling has generated highly reli- nies adding employees. This year, the overwhelm- able data, with a margin of error of approximate- ing majority of growth came from new entrants to ly +/3.1% at a 95% confidence interval, which the sector – both startups and existing firms that is considerably more reliable than the industry have started conducting clean energy activities. standard for survey research. The research also finds that the clean energy sector The large sample size ensures that the 2013 Mas- is growing significantly faster than other sectors sachusetts Clean Energy Industry Report provides of the Massachusetts economy. Since 2011, clean comprehensive and reliable data on the number energy employment has grown by an astound- of clean energy firms and employees while vali- ing 24.4%, more than eight times faster than the dating the findings from previous studies. It also overall 3% growth rate9 among all industries in the allows for deeper segmentation and analysis of Commonwealth over the same period. This rep- regions and employers by size, technology, and resents over 15,000 jobs in two years. The 11.8% value-chain activity. This report finds that the employment growth rate is slightly faster than the Massachusetts clean energy sector has expanded 2011-2012 growth rate of 11.2%, demonstrat- to 5,557 clean energy firms that employ 79,994 ing continued promise for the sector. At the same clean energy workers. The 79,994 clean energy time, employers remain optimistic about the fu- workers in Massachusetts represent 1.9% of total employment in the Commonwealth, making the clean energy sector a key component of the Mas- 9 EMSI Complete Employment, 2013.2. 4 Introduction | 2013 Massachusetts Clean Energy Industry Report
Traditional industries create significant entrepreneurial activity, often in the form of small, independent contractors in plumbing, electrical or HVAC—which this year was a major driver of clean energy growth, especially in Central and Western Massachusetts. ture, anticipating another strong rate of 11.1% Traditional firms tend to be larger and more growth over the coming 12 months. evenly spread throughout the Commonwealth. They are more often engaged with energy effi- There are some changes to the 2013 report, with ciency work, are older, and are responsible for a additional information that enables further re- larger share of the clean energy workforce. Tra- finement of the employment totals. For the first ditional firms are most typically service-related, time this year, the study provides employment including HVAC, plumbing, electrical and other totals by primary clean energy focus (e.g., renew- building contractors, and business service es- able energy, energy efficiency, etc.) that does not tablishments such as finance and law firms (fin- include overlap. There is also significant new data ished product manufacturers are an exception to on employment for solar and wind technologies, the more typical service focus of this category). as well as analysis of the representation of women While their growth rates are slower than inno- and minorities in the clean energy workplace. vation firms, they are also less likely to experi- ence precipitous employment declines. While While the data in this report present an overview it is often overlooked, traditional industries do of the Massachusetts clean energy sector, they create significant entrepreneurial activity, often present a tale of two very different worlds. On the in the form of small, independent contractors in one hand are the early-stage, innovation compa- plumbing, electrical or HVAC. This year, new nies that are on the cutting edge of research and business activity in traditional fields was a major development and focused heavily on deployment driver of clean energy growth, especially in Cen- and global export markets. On the other are more tral and Western Massachusetts. traditional, population-serving firms that manu- facture, sell, install and maintain existing clean Innovation firms, on the other hand, tend to be energy products. These two worlds operate very early-stage and smaller. They are predominantly differently and have different drivers for growth. focused on renewable energy or energy storage Introduction | 2013 Massachusetts Clean Energy Industry Report 5
and often report being small consultancies, R&D environmentally-friendly place to live and work. firms or advanced or prototype manufacturing Their preferences are strongly connected to at- companies. These firms receive the bulk of the tracting and retaining talent and connecting to investment capital and start-up attention and are global markets. often closely linked to academic research centers. Traditional firms are focused on containing costs Different types of firms have quite different needs. and spurring consumer demand. Most frequent- When interviewing employers for this study, in- ly, such firms report the cost of healthcare and novation firms focused most heavily on higher- wages as obstacles to growth and seek tax relief educated, high-wage employees. They seek access and affordable health insurance options from the to capital, networking with suppliers, vendors, Commonwealth. Additionally, these firms’ for- and customers, in addition to relationships with tunes are closely linked with local spending on academic researchers. They have a strong interest clean energy goods and services, most typically in maintaining Massachusetts’ quality of life and at the consumer level (unlike innovation firms reputation as a good place to do business and as a which are more closely tied to global demand). forward thinking location for clean energy goods Traditional firms most frequently cite increased and services. Business costs rarely impact their consumer incentives, enhanced customer aware- decision-making, though transportation is criti- ness, and consumer-access to capital for home cal to them—specifically regarding public transit, and business energy improvements in addition to traffic, and commuting patterns. their cost-containment requests. Innovation firms would like to see Massachu- Because each of these two worlds has different setts invest in education, transportation, health- drivers for growth, both types of firms should care, and clean energy “statement” policies that be able to independently lead the charge into highlight the Commonwealth’s standing as an the future. 6 Introduction | 2013 Massachusetts Clean Energy Industry Report
Industry Overview The Clean Energy Sector Is as those focused on law, finance, consulting, and policy (note: these numbers are rounded to the a Large Component of the nearest worker). Massachusetts Economy Massachusetts is already recognized as a leader in Clean energy firms are most likely to work with the global clean energy economy, and its position energy efficiency or renewable energy goods and is strengthening. The Commonwealth’s public services. Specifically, 3,002 firms and 46,613 investments in clean energy have solidified Mas- clean energy workers produce goods or services sachusetts’ position as a clean tech hub, receiv- related to energy efficiency, while 2,312 firms ing nation-leading rankings in energy efficiency and 30,537 clean energy workers work with re- investments. Massachusetts boasts 5,557 clean newable energy.10 energy employers and 79,994 clean energy work- ers, as of June 2013. For the first time this year, employers were asked about their primary clean energy focus. These ini- Clean energy workers make up 1.9% of all work- tial results indicate that, of the firms that conduct ers in the Commonwealth and are found in near- energy efficiency and renewable energy activities, ly all industries across the state. Of the 79,994 a greater percentage primarily conduct energy ef- Massachusetts clean energy workers, 21,637 ficiency activities. It is estimated that there are work in sales and distribution; 19,031 work pri- 1,801 primary renewable energy firms employ- marily with installation and maintenance firms; 17,458 work for engineering and research firms; 13,458 work for manufacturers; and 8,409 work 10 Note that these figures include overlap because many of the firms reported working with both renewable energy and energy efficiency for other types of clean energy companies, such technologies. See Table 3 for the breakdown of clean energy firms by technology without overlap. Industry Overview | 2013 Massachusetts Clean Energy Industry Report 7
Clean energy employers are bullish about future growth again this year and expect to have 8,880 more clean energy jobs over the coming 12 months. ing 21,017 workers in Massachusetts, while there Clean Energy Employers are 2,634 firms that are primary energy efficiency firms, employing 46,947 workers. in Massachusetts Continue to Grow Rapidly The Massachusetts clean energy sector has grown at an impressive rate from June 2012 to June 2013, Clean Energy Job Growth adding nearly 8,500 new jobs at an 11.8% growth 100,000 11.1% rate. Since the MassCEC’s first study in 2011, Mas- Growth sachusetts clean energy employers have added more 11.8% Growth than 15,500 jobs, representing 24% growth. Despite 11.2% Growth job growth of 1.6% for all Massachusetts jobs over 75,000 6.7% Growth the period,11 about 25% of all clean energy compa- nies grew, while only 15% cut their workforce. This finding highlights clean energy as a bright spot in 50,000 jobs recovery in the Bay State, with the growth this 74 10 23 94 74 year fueled more by startups and new entrants to ,2 ,3 ,5 ,9 ,8 60 64 71 79 88 clean energy than hiring at existing firms. 25,000 The research also found that respondents are bullish about future growth again this year. In most survey- 0 2010 2011 2012 2013 Projected based industry studies, employers tend to be overly 2014 sensitive to short-term trends. When the economy or industry is doing well, they tend to over-report, 11 EMSI Complete Employment, 2013.2. 8 Industry Overview | 2013 Massachusetts Clean Energy Industry Report
38.9% 45.6% 27% of employers report that they have current openings that they expect to fill in the next three months. while during times of downturn, they are overly Clean Energy Job Growth pessimistic. Over the last three years, however, employers that have participated in this study have Has Been Fueled by been quite accurate in their predictions.12 Business Creation The 11.8% growth from 2012 is a combination Overall, clean energy employers expect to have of new positions at existing clean energy firms, 8,880 more clean energy jobs over the coming repurposing of employees to support clean ener- 12 months, which would represent an 11.1% gy at existing firms, and especially, new business growth rate in clean energy employment. Forty- creation. Annual hiring gains only account for two percent of employers expect to have more about 15% of the new clean energy workers. Of clean energy workers in the coming year, while these new workers, 83% were reported as having only 3.2% expect fewer. In comparison, overall been hired to new positions, while 17% were in Massachusetts employment is projected to grow existing positions to which clean energy respon- by 1.7% over the coming 12 months.13 sibilities were added. This is not just long-range planning. Twenty- seven percent of employers report that they have current openings that they expect to fill Clean Energy Workers in the next three months. The average firm Spend Most of Their Time has two to three current openings. This finding Supporting Clean Energy could represent thousands of new jobs filled over the summer and fall of 2013 alone. While this study’s definition of a clean energy worker is any worker that spends any portion of his or her time supporting their firm’s clean energy business, this year employers were also 12 In the 2012 Massachusetts Clean Energy Industry Report, employers projected 12.4% growth in the upcoming year. asked to report the number of workers who 13 EMSI Complete Employment, 2013.2 spend at least 50% or 100% of their time do- Industry Overview | 2013 Massachusetts Clean Energy Industry Report 9
ing so. The research indicates that a majority Small Businesses Continue meet these thresholds, with 87% reported to spend at least 50% of their time supporting to Play a Key Role in the clean energy and 79% spending all of their Clean Energy Sector time doing so. The majority of the Commonwealth’s clean en- ergy employers are small, with 55% having five or fewer permanent clean energy employees. Clean Energy Is Responsible for a Significant Company Size by Number Share of Respondent of Employees 4.3% 3.0% 3.0% Company Revenue ■ 5 or fewer 5.1% Businesses report that their clean energy revenues ■ 6 to 10 continue to increase as a share of overall rev- ■ 11 to 24 13.2% enue. Thirty-nine percent of surveyed firms re- ■ 25 to 49 55.2% ported that 100% of their revenues are attributed ■ 50 to 99 16.1% to clean energy goods and services, while 60% ■ 100 or more receive at least half of their revenue from clean ■ Don’t know/no answer energy work. This work is defined as producing goods or services related to renewable energy, en- ergy efficiency, carbon management or alterna- Clean Energy Firms Are tive transportation. Growing in All Regions Percent of Revenue from Clean of Massachusetts Energy Goods and Services 4.8% Clean energy employers operate in every county in Massachusetts. The map below illustrates the ■ All of it clean energy employment concentrations of the ■ Half to most of it 24.1% four regions in Massachusetts. Again this year, 38.8% ■ A quarter to the Northeast has the greatest concentration almost half of it of workers, followed by the Southeast, Central 10.7% ■ Less than a quarter and West. All areas, however, show significant ■ Don’t know/no answer 21.5% employment, ranging from 11,116 clean ener- gy workers in the West to 36,155 clean energy workers in the Northeast. 10 Industry Overview | 2013 Massachusetts Clean Energy Industry Report
All regions showed growth over the past 12 Clean Energy Crosses Many months. The Southeast rebounded from its de- cline in 2011-2012 to become the fastest grow- Traditional Industry Lines ing region from 2012-2013, with a 14.3% em- One key driver of the sector’s growth is its pen- ployment growth rate. etration across traditional industry lines, illus- trated by the ways that firms classified themselves Clean Energy Workers by Region in the survey. The clean energy sector is one that NORTHEAST serves all others. With clear strength in the entire 36,155 value chain of activities, the sector can withstand WESTERN short-term fluctuations in various markets. This 11,116 15,518 means that Massachusetts is not reliant on one CENTRAL activity (such as manufacturing or finance). The 17,205 entire value chain of activities is well represented SOUTHEAST in Massachusetts, as illustrated by Table 1 below: Table 1: Current Overall Clean Energy Employment14 Table 1: Current Overall Clean Energy Employment14 2013 Number 2013 Clean 2012 Number 2012 Clean Firm's Primary of Clean Energy Energy of Clean Energy Energy Clean Energy Activity Firms Employment Firms Employment Total 5,577 79,994 4,995 71,523 Manufacturing and Assembly 564 13,458 489 11,162 Engineering and Research 1,018 17,458 889 13,182 Sales and Distribution 992 21,637 917 20,671 Installation and Maintenance 2,187 19,031 1,996 18,280 Other 816 8,409 705 8,229 14 Note that the total in each category is rounded to the nearest worker, which explains the difference with the totals reported herein. Industry Overview | 2013 Massachusetts Clean Energy Industry Report 11
The clean energy economy in the Commonwealth is not reliant on one single technology and is therefore better able to weather short-term variations in the market. While there are many firms engaged in more All Technology Areas than one activity, installation and maintenance continues to be the largest value chain activity Are Growing by number of firms. Sales and distribution firms Massachusetts firms reported working with still employ the most clean energy workers, many different clean energy technologies, again though installation and maintenance and man- demonstrating strength through diversity. The ufacturing are gaining fast. Engineering and clean energy economy in the Commonwealth R&D, long considered a strength of the Massa- is not reliant on one single technology and is chusetts clean energy economy, is also growing therefore better able to weather short-term vari- at an impressive rate. ations in the market. Survey participants were first asked to list their employer’s major areas of focus, such as renewable energy, energy ef- Growth in Clean Energy Employment by Activity ficiency, alternative transportation, etc. Because researchers anticipated that many employers Sales and 20,671 would be active in a number of areas, multiple Distribution 21,637 4.7% responses were permitted. Growth Installation and 18,280 Maintenance 19,031 4.1% Renewable energy firms leveled off from their Growth rate of growth in 2012, but still added 800 jobs 13,182 Engineering over the past year. In contrast, energy efficiency and Research 17,458 32.4% Growth added more than 6,000 new jobs, with a 16% 11,162 growth rate over the past year. Manufacturing and Assembly 13,458 20.6% Growth 2012 Other Activity 8,229 Firms were also categorized by their primary fo- 2013 (Finance, legal, 2.2% cus. Energy efficiency remains the largest catego- policy and 8,409 Growth other support) ry in this analysis. 0 5,000 10,000 15,000 20,000 12 Industry Overview | 2013 Massachusetts Clean Energy Industry Report
Table 2. Firms and Employment by Clean Energy Focus (With Overlap) Clean Energy Focus 2013 Number of 2013 Clean Energy 2012-2013 (Overlap Included) Clean Energy Firms Employment Employment Growth Total 5,577 79,994 11.8% Renewable Energy 2,312 30,537 2.6% Energy Efficiency 3,002 46,613 15.9% Alternative Transportation 456 5,338 2.9% Carbon Management 489 11,807 19.7% Other 847 8,467 26.0% Table 3. Firms and Employment Growth in Employment by by Primary Clean Energy Focus Clean Energy Focus Current 40,207 Primary Clean Current Energy Number of Efficiency 15.9% Energy Focus Clean Energy 46,613 Clean Energy Growth (Without Overlap) Employment Firms 29,777 Renewable Total 5,577 79,994 Energy 30,537 2.6% Growth Renewable Energy 1,801 21,017 9,866 Carbon Management 11,807 19.7% Energy Efficiency 2,634 46,947 Growth Alternative 5,189 2012 173 899 Alternative Transportation Transportation 2.9% 5,338 Growth 2013 Carbon Management 303 2,480 6,719 Other Other 666 8,651 26.0% 8,467 Growth 0 10,000 20,000 30,000 40,000 50,000 Industry Overview | 2013 Massachusetts Clean Energy Industry Report 13
Solar Energy Is a Bright Renewable Energy Employees by Technology Spot in the Massachusetts Renewable Energy Sector For the first time as part of this study, employers were asked to allocate their employees by specific categories. The bulk of the renewable energy 59.7% workers in Massachusetts support solar, wind, and hydroelectric technologies, from research and development through installation and main- tenance. Nearly 60% support solar technologies, while another 13% are engaged in hydroelectric ■ Solar: PV or photovoltaic, thermal and 11% in wind power. or concentrated or CS 59.7% ■ Wind power 10.8% In Massachusetts, this survey finding translates to ■ Fuel cell 1.0% at least 8,400 workers that spend at least 50% of ■ Bioenergy 6.2% their time supporting the solar portion of their ■ Hydropower or hydrokinetic: business.15 river, wave, tidal 13.1% ■ Geothermal 2.4% ■ Hydrogen generation 0.3% ■ Thermal to energy conversion 1.8% ■ RE combined heat and power 3.1% ■ Other 1.6% 15 This figure was calculated using a subset of clean energy employers that are engaged in solar activities. The calculation used solar- specific employer data on the total number of workers spending 50% of their time supporting clean energy and the total number of renewable energy employees predominantly working in solar. 14 Industry Overview | 2013 Massachusetts Clean Energy Industry Report
Business Climate Findings The 2013 survey included in-depth questions Massachusetts as a place to do business due to about respondent business operations and trends. its high quality of life, access to capital and tal- The responding firms ranged from very large em- ent and favorable reputation as a clean energy ployers with thousands of workers to very small, hotspot. Traditional firms, which tend to focus with just a handful of employees. The respon- on business costs, still rank Massachusetts as a dents’ companies span the entire industry, and good place to operate a clean energy business, de- included manufacturers, consultancies, research spite the reported higher cost of doing business, laboratories, trade contractors, and nonprofit or- because they have access to a population of con- ganizations. sumers that is higher-income and more positive about clean energy goods and services. The number of responses varied by question de- pending on the type of employer and the report- In terms of their needs and desires, innovation- ed difficulties they faced. As a result, the sample focused firms seek improvements to transpor- size for each question ranges from 93 to 376 re- tation, education, and healthcare, as well as sponses. In addition, 26 executives participated facilitated networking and increased access to in follow up interviews to explore the context be- capital (particularly venture capital and other hind the survey results. private equity). Traditional firms, on the other hand, seek cost-containment (particularly of The questions about operating a clean energy healthcare costs), improved public transit, and business in Massachusetts provide some interest- increased incentives and access to capital for ing results and highlight the dichotomy between consumers. innovation-focused firms and more traditional companies. Generally speaking, the smaller, Specifically, employer responses yielded the fol- early-stage, innovation companies welcome lowing findings: Business Climate Findings | 2013 Massachusetts Clean Energy Industry Report 15
Education and Environmental support, yet felt as though the general incentives for starting a business were lacking. One good Protection Rank Highly example of this is that numerous employers noted Overall, the findings illustrate that the K-12 that the renewable energy credits offered by the system ranks as the Commonwealth’s great- state “has fostered a ton of enthusiasm, growth, est strength of the tested components, followed and activity in our area,” but that we need “more closely by its history of environmental protec- shared office space and incubators to help new tion. Said one Massachusetts executive, “Every- companies grow.” thing that moves our society towards clean en- ergy, environmental health, and sustainability is Another industry executive discussed how Mass- good. Massachusetts has done some great work CEC provided “much needed funds to local start and needs to continue it. Legislation and regula- ups like ours that … help them hire engineering tions are fine, but implementation, monitoring, support in critical early phases of their enterprise” and enforcement are equally important.” but followed by suggesting that the Commonwealth needs more low-cost startup office space and help At the same time, public safety and public trans- for new businesses to contain costs of healthcare. portation both ranked well, while Massachusetts’ roads and bridges and economic development These findings translate directly to the impor- and business services were rated as its biggest tance of quality of life in Massachusetts to grow- weaknesses. This point requires further nuance, ing the state’s clean energy economy. Public edu- however. Overall, employers gave Massachusetts cation matters to companies. Most often, this is high grades for targeted, clean energy-specific because executives either have children of school Strengths and Weaknesses of Massachusetts For Operating a Clean Energy Business K-12 Education 18.3% 39.9% 27.8% 5.0% 7.1% Environmental 16.7% 41.3% 28.6% 6.6% Protection Public safety 8.5% 40.5% 41.5% 5.3% Economic development/ 7.4% 35.2% 32.3% 12.4% 6.3% 6.3% business assistance Public 11.1% 31.5% 33.3% 11.9% 6.1% 6.1% transportation Roads/bridges 5.8% 21.7% 44.4% 16.7% 7.7% 0% 20% 40% 60% 80% 100% ■ Major strength ■ Strength ■ Neither ■ Weakness ■ Major weakness ■ Don't know/ Refused 16 Business Climate Findings | 2013 Massachusetts Clean Energy Industry Report
age and want strong schools for them or they Clean Energy Employers Opinion recognize that effective schools can be a major of Transportation Infrastructure incentive to attract talent from other states and Massachusetts needs countries. This is one finding that cuts across to make it easier for residents to travel to 42.6% work without driving technology, purpose, activity, and geography. Massachusetts needs to do a better job maintaining its existing roads and highways, 22.6% but no added capacity Transportation Massachusetts needs to add capacity to its roads and highways 21.0% Upgrades Are Critical Current transportation infrastructure is adequate 9.3% Employers most clearly emphasized the need for in Massachusetts more public transit options, with 43% selecting Don’t know/ No opinion 4.5% “Massachusetts needs to make it easier for resi- dents to travel to work without driving.” Twen- 0% 10% 20% 30% 40% 50% ty-three percent noted a need for Massachusetts to do a better job maintaining its existing road- Massachusetts Quality way infrastructure, while 21% report that more capacity is needed. Fewer than 10% reported of Life Plays a Large Role that the current infrastructure is sufficient. in Business Expansion When asked about why their firms are located in Employers care a great deal about transportation Massachusetts, the overwhelming majority fall into in Massachusetts. One key reason is that an effec- three categories (for this question, up to three re- tive transportation system can more easily mitigate sponses were permitted). Eighty percent reported Boston’s high real estate prices in two key ways. the reason is simply because it is where the owner First, it opens additional, lower-cost alternatives to and senior executives want to live. Additional rea- the downtown by providing access for people and goods to be connected to the marketplace. Second, Reasons Why Clean Energy Businesses it allows workers to commute from farther, lower Choose Massachusetts cost areas, which allows for wage-growth contain- It is where the owner/leadership 79.3% team lives/wants to live ment as it less frequently needs to be linked to cost Proximity to customers 38.0% of living standards of Boston. Access to educated and skilled workers 36.7% Proximity to world-class research universities 22.3% Executives also recognize the cost to their businesses Proximity to suppliers and vendors 16.2% caused by inefficient transportation. One employ- Good public schools 9.8% er said, “Improving public transit would allow us Access to high-quality healthcare 9.8% to connect regionally, and would prevent wasting Cost of doing business 4.3% 10.4% money on travel and transportation …traffic kills Other Don't know/ Refused 3.7% our productivity but we need better and more op- tions for people to reliably get to and from work.” 0% 20% 40% 60% 80% 100% Business Climate Findings | 2013 Massachusetts Clean Energy Industry Report 17
sons cited include access to healthcare, good schools Massachusetts Compares and other typical quality of life issues, highlighting the importance of keeping Massachusetts a good Favorably to Other Locations place to live in order to grow businesses here. Firms that reported having locations in other states and countries were asked to rank Mas- These issues were followed by proximity to sachusetts as better, worse, or the same as their customers, with 38%, and access to a high skill, other business locations on a variety of measures. talented workforce, at 37%. Also of note (at The majority ranked Massachusetts as a better 22%) is proximity to world-class universities. overall place to do business than other locations, even if wages and business costs are higher. Most typically, innovation firms focused on the Cost of Living and Cost of attractiveness of Massachusetts, and Boston in Healthcare Are Perceived particular, to attracting talent. One employer as Obstacles to Growth said, “Simply put, Massachusetts is a great place to live and talented people want to live here.” Businesses reported cost of living and cost of health insurance as the greatest barriers to expanding their clean energy operations in Massachusetts. This is More traditional firms added that they value a especially true of traditional, mature companies. solid, educated consumer base, with the right Costs of energy do not appear to be a common bar- policies in place to help grow demand. “The rier to business expansion with 69.4% of firms in- MassSAVE program, MassCEC internships, dicating that energy costs are “not a barrier.” Sign Green Communities Act and Stretch Code are all codes, parking regulations, and online competition positive policies helping stimulate business and were reported as the lowest rated obstacles. job growth...Those have really helped the sector to grow and make this a strong location for us.” Cost of living 11.2% 53.1% 34.7% Cost of health 25.5% 35.7% 36.7% Insurance Real estate prices 14.3% 35.7% 49.0% Employee wages 42.9% 51.0% Finding employees with the right skills 13.3% 33.7% 52.0% Access to capital 19.4% 25.5% 53.1% Permits/fee 14.3% 25.5% 55.1% Local taxes 10.2% 27.6% 59.2% Cost of energy 12.2% 17.3% 69.4% 0% 20% 40% 60% 80% 100% ■ Significant barrier ■ Somewhat of a barrier ■ Not a barrier ■ Don't know/No opinion 18 Business Climate Findings | 2013 Massachusetts Clean Energy Industry Report
Universities 70.8% 25.0% Public transportation to/from work 50.0% 16.7% 29.2% K-12 education 45.8% 25.0% 29.2% Access to 45.8% 41.7% 8.3% talented workers Community colleges 37.5% 29.2% 12.5% 20.8% Environmental 33.3% 41.7% 20.8% protection Quality of life 29.2% 45.8% 8.3% 16.7% 0% 20% 40% 60% 80% 100% ■ Massachusetts is better ■ Same ■ Massachusetts is worse ■ Don't know/Refused Firms Are More Likely Firms Are Growing to Pay Higher Wages Slightly Faster Outside of in Massachusetts Than Massachusetts Than Within Other Locations While the plurality of firms expects no difference Half of all firms that have out-of-state locations in the rate of hiring inside and outside of Massa- say that they pay the same wages, but nearly a chusetts, more firms expect to grow outside Mas- quarter pay more wages in Massachusetts than sachusetts than within. There are several potential out of state. reasons for this. The first is that many firms have more than two locations across the country, mean- ■ MA workers are paid ing that, in aggregate, they are growing more out- higher wages 19.6% 22.3% side Massachusetts than within. Others noted that ■ MA workers are paid as they mature, higher costs limit their ability to ex- lower wages 8.1% pand certain parts of their business here, especially ■ No difference when the new jobs have a lower talent requirement, 50.0% ■ Don’t know/ Refused thereby making them easier to find elsewhere. ■ Greater rate in MA 41.3% ■ Great rate at 8.7% other locations ■ No difference 29.3% 20.7% ■ Don’t know/ Refused Business Climate Findings | 2013 Massachusetts Clean Energy Industry Report 19
Massachusetts Boasts Most Firms Unlikely a High Quality of Life to Relocate Outside But Is More Expensive of Massachusetts than Other Locations Firms were also asked about their expectations re- Massachusetts ranks highly in terms of quality of garding relocation. Eleven percent are likely to re- life, public transit, public safety, K-12 education, locate outside of Massachusetts (5.2% very likely environmental protection, universities, commu- and most often reporting due to higher costs), nity colleges and access to vendors. Massachu- while 86% are unlikely (62% very unlikely). setts stacks up poorly next to its competitor loca- 2.9% 5.2% tions in cost of labor, real estate prices, driving to 5.6% and from work and business costs. Massachusetts firms are somewhat ambivalent about their access ■ Very likely to capital here, with only a very slightly higher ■ Somewhat likely 24.2% number reporting easier access in the Common- ■ Unlikely wealth. A plurality of firms report that Massa- ■ Very unlikely 62.1% chusetts economic and business development ■ Don’t know/ Refused activities are the same as their other locations; however, more firms rank Massachusetts as worse in these categories than elsewhere. In the follow up interviews, employers seemed to focus less on clean energy-specific policies and more on the general business incentives available here. Ecosystem of vendors, suppliers, and partners 25.0% 50.0% 12.5% 12.5% Driving to/from work 25.0% 33.3% 33.3% 8.3% Access to financial capital 25.0% 33.3% 20.8% 20.8% Public safety 20.8% 50.0% 12.5% 16.7% Business costs 20.8% 29.2% 37.5% 12.5% Economic development and 20.8% 41.7% 29.2% 8.3% business assistance Commercial/industrial real estate prices/rents 8.3% 33.3% 54.2% Cost of labor 8.3% 41.7% 41.7% 8.3% 0% 20% 40% 60% 80% 100% ■ Massachusetts is better ■ Same ■ Massachusetts is worse ■ Don't know/Refused 20 Business Climate Findings | 2013 Massachusetts Clean Energy Industry Report
Clean Energy Capital Snapshot Massachusetts has a strong reputation and long Recovery Act (ARRA).17 Recently, and for a vari- history of attracting capital for its growing inno- ety of reasons, overall global clean energy invest- vation industries. The Commonwealth has effec- ments have cooled and shifted, which could have tively leveraged its core academic, human capital, important implications for Massachusetts’ clean and research strengths to attract a relatively large energy sector. share of public and private funding for the clean energy sector, particularly with regards to federal Several widely reported studies18 have illustrated research dollars and early-stage (Seed, Series A, a considerable global decline in clean energy and Series B) venture capital funding. investment; however, the wide range of capital sources included in these analyses, from govern- Clean energy investments remained a small por- ment loan guarantees to venture capital to asset tion of total global venture capital investment financing provide a high-level overview, which dollars through the early-2000s, but the prom- may not accurately describe trends for each capi- ise of a clean energy future fueled a dramatic tal source. To put these figures into context, this increase in the total number and value of deals, report includes information about four capital reaching a peak in 2011.16 This trend was mir- sources and analyzes each while also drawing rored by global government spending on clean some broad conclusions from the data. energy, which in the United States peaked with the passage of the American Reinvestment and A recent report by Bloomberg New Energy Fi- nance and the Frankfurt School states that, from 16 See, e.g., Bryan Pearce and Dr. Martin Haemmig, Global Venture Capital Insights and Trends Report, EY, 2011, available at: http:// www.ey.com/GL/en/Services/Strategic-Growth-Markets/Global- 17 See, e.g., http://www.nytimes.com/2012/10/24/business/energy- venture-capital-insights-and-trends-report. See also, http://www. environment/future-of-american-aid-to-clean-energy.html. forbes.com/sites/energysource/2013/02/13/why-venture-capital-is- weak-fuel-for-clean-energy-startups/. 18 See citations throughout this section. Clean Energy Capital Snapshot | 2013 Massachusetts Clean Energy Industry Report 21
2011 to 2012, global clean energy investment When government loans, guarantees and grants declined by 12% while it declined in the U.S. by are removed from the equation, the change is 34%.19 A review of these data show that approx- even more dramatic—global investment totals, imately 63% of the total value of the reported excluding asset finance, show a 134.5% increase, investment trends is based on a broad category while the U.S. figure is actually an increase of called “asset finance” (see Appendix B for further 19.7%.20 In summary, between 2011 and 2012, discussion of capital trends data). when excluding debt-only asset-based financ- ing deals and government loans, guarantees and If the investment landscape is limited to venture grants, and focusing on the aggregate of venture capital (Seed, Series A, and Series B), growth capital, growth equity and project finance invest- equity, project finance, and government loans, ments, there was significant global growth and guarantees and grants, however, the stated 12% positive, albeit much smaller, growth in the U.S. global decline is misleading—the actual figure is a 57.2% growth in investments of these types. Comparative Trends, Government The impact of this change on the United States Excluded, 2010-2012 figure is much less, with the decline of 34% be- 300% coming a decline of 27.1%. The Massachusetts Global figure also demonstrates a decline, though it is a 250% US Massachusetts comparatively small 3.8%. Percent Change from 2010 200% Comparative Trends, 2010-2012 150% 200% Global 100% US Massachusetts 50% 150% Percent Change from 2010 0% 2010 2011 2012 100% The figures above demonstrate the need for cau- 50% tion before reading too much into any broad or sweeping statements about clean energy trends, 0% and to recognize the importance of definitions 2010 2011 2012 in any capital trend analysis. For the remainder of this section, a single, consistent data source 19 Bloomberg New Energy Finance and the Frankfurt School UNEP Collaborating Centre, GLOBAL TRENDS IN RENEWABLE ENERGY INVESTMENT 2013, available at: http://fs-unep- centre.org/sites/default/files/attachments/gtr2013keyfindings.pdf. 20 Cleantech Group i3 data. 22 Clean Energy Capital Snapshot | 2013 Massachusetts Clean Energy Industry Report
is used.21 The included capital sources for this Project Finance Comparison, 2010-2012 analysis are limited to venture capital, growth 80% equity, project finance, and government loans, 68.2% guarantees, and grants.22 Below is a summary of Global 60% 56.3% the data. US Massachusetts 45.3% 40% Project Finance Is Driving 21.3% 29.3% Global Clean Energy Markets 20% 16.8% Worldwide, project financing grew by 404% be- 1.2% 2.6% 0.0% tween 2011-2012, from just under $5 billion to 0% 2010 2011 2012 nearly $25 billion (up from only $182.4 million in 2010). This increase has been fueled primar- U.S. capital markets have followed this trend, ily by expansion of energy markets in developing though not as quickly, which is likely due to con- economies and the declining price of solar pho- straints of existing, developed infrastructure (as tovoltaics.23 The increased importance of project compared to developing economies) and declining finance, defined as financing for the deployment overall energy demand.25 Between 2011 and 2012, of new, large scale energy generation projects, project financing increased by 143.7%, from $2.9 cannot be understated. From representing only billion to $7 billion (and up from $161 million 1.2% of the global investment total (of the four in 2010, when U.S. deals made up the majority sources used in this analysis, venture capital, of global project finance deals). In the U.S., the growth equity, project finance, and government increase can also be illustrated as a share of invest- loans, guarantees, and grants) in 2010, to repre- ment, going from only 2.6% in 2010 to 16.8% in senting 68% of the total investments in clean en- 2011 to 56.3% in 2012.26 ergy across the globe in 2012 (21.2% in 2011).24 Percent of Global Investment by Category 2012 10.9% 68.2% 17.4% 21 The Cleantech Group’s i3 platform is used because each investment is cited with date and amount, allowing each to be independently verified. 2011 10.2% 23.9% 21.3% 44.6% 22 To keep the clean energy definition consistent across each segment of this report, the following tags were used to track clean energy investment: solar, wind, geothermal, biomass generation, biofuels 2010 18.2% 30.9% 49.7% and biochemicals, hydro and marine power, energy efficiency, energy storage, and alternative transportation. Two investments that were included in Cleantech’s database, totaling $1.25 billion to 0% 20% 40% 60% 80% 100% GreatPoint Energy for coal-to-gas plants, were excluded from this analysis because the projects do not meet MassCEC’s definition of ■ Venture Capital ■ Growth Equity ■ Project Finance ■ Government clean energy used in other sections of this report. 23 http://fs-unep-centre.org/sites/default/files/attachments/ gtr2013keyfindings.pdf, at p. 11. 25 http://www.eia.gov/forecasts/aeo/MT_energydemand.cfm. 24 Cleantech Group i3 data. 26 Id. Clean Energy Capital Snapshot | 2013 Massachusetts Clean Energy Industry Report 23
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